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Wix Website Builder Software logo
Wix
4.3
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Wix Reviews: 4.3/5 — Solid Choice

Wix Overview
What is Wix?

Whether it’s starting a blog, opening an online store, showcasing a portfolio, or promoting a business, Wix provides a versatile platform to build websites and create content. A unique feature of Wix is its ADI or Artificial Design Intelligence which allows users to launch customized pages just by answering a few questions and when ready, go live with one click. Those with coding experience can use the Wix Editor to perform personalizations and add custom-built features. Design tools include a logo maker while marketing capabilities such as a comprehensive e-commerce platform, built-in search optimization tools, and a native appointment scheduling software can be enjoyed out of the box.

Company Wix.com Ltd.
Year founded 2006
Company size 1001-5000 employees
Headquarters Tel Aviv, Israel
Social Media
Managed by:
KM
Khalid Mohamed
UX/UI web design
Wix Categories on Findstack
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Sponsored
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Ask Questions about Wix
What Wix is best for?
How does Wix compare to WordPress.com?
What are the pros and cons of Wix?
Wix Product Details
Capabilities
AI
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based, Mobile Android, Mobile iPad, Mobile iPhone
Support 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support
Training Documentation
Languages English
Wix Pros and Cons
Pros
  • Automated SMS notifications and email reminders to limit no-shows
  • Host public events, sell tickets online and scan them from the Wix Owner app
  • Wix ADI lets you instantly build a website based on simple questions
  • Over 500 templates with extensive editing tools and features
  • Offers modern-looking templates
Cons
  • Built-in analytics are only available on the highest tier
  • Product subscriptions aren’t available on the lowest plan
  • It can get expensive
  • You can’t change templates easily
  • Not the best at SEO
Wix Awards
Findstack 2024 General Badge
Wix Features
24/7 Customer Support
A/B Testing
A/B Testing / Conversion optimization
Accessibility / performance optimization
AI content / design tools
AI-powered content & layout generation
AI-powered site generation
Analytics and Reporting
Analytics / tracking integration
Analytics / tracking integrations
Analytics / traffic tracking
Analytics / visitor metrics
Wix Media
Wix video thumbnail
Wix 0
Wix 1
Wix 2
Wix 3
Wix Screenshots
Wix screenshot 1
Wix screenshot 2
Wix screenshot 3
Wix screenshot 4
Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: September 13, 2026
Wix Website Builder Software logo
1,646 Wix Reviews
4.3 out of 5
Small Business (50 or fewer emp.)
Aug 03, 2018
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Reviw for Wix"
What do you like best about Wix?

All the templates and designs. It's easy to use.

What do you dislike about Wix?

I wish there were more phots to use where it says free from wix.

What problems is Wix solving and how is that benefiting you?

I am able to funnel my traffic there. I like that it's easy to navigate.

Mid Market (51-1000 emp.)
Aug 01, 2018
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"The Wonderful Wix Websites"
What do you like best about Wix?

The sites are extremely user friendly to creatively build and they are very easy for users to access and understand the and use the layouts. I love the access to audio files and different ways for playback. Importing graphics and photos is easy. Linking is seamless.

What do you dislike about Wix?

The music player buttons need to have a title attached instead of needing to put a text box and moving 2 items on the page.

What problems is Wix solving and how is that benefiting you?

Parent information flow. Student information and work assignments. Students can get to work from home when they are absent.

Small Business (50 or fewer emp.)
Jul 31, 2018
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Wix is simple and easy to use!"
What do you like best about Wix?

I love that this is something easy to use. The drag and drop and WYSIWIG abilities are fantastic for marketers and entrepreneurs on the go.

What do you dislike about Wix?

The cost involved. Sometimes, I feel that each little thing costs more.

What problems is Wix solving and how is that benefiting you?

So many! It is a quick and easy way to get up and running for the exposure needed.

Small Business (50 or fewer emp.)
Jul 31, 2018
 Source
Overall Rating:
5.0
FW
Felicia W.
Digital Marketing Specialist
Share
"Great for Freelancer Projects"
What do you like best about Wix?

I loved how simple it was to create beautiful, functional websites from templates with the flexibility of complete customization. The platform is super flexible and easy to use. It literally had every feature I needed.

What do you dislike about Wix?

Some of the non-Wix built app/widgets were a little unreliable, but there were so many good options, I was always able to find something that worked well.

What problems is Wix solving and how is that benefiting you?

I used Wix as a freelancer to create a website for a small nonprofit client. It was incredibly easy to set up, maintain and add all the features my client needed.

Small Business (50 or fewer emp.)
Jul 31, 2018
 Source
Overall Rating:
5.0
Tania M O. avatar
Tania M O.
Maestra Integradora
Share
"excellent application to make our website"
What do you like best about Wix?

the wix solution is an excellent solution to design and build our web pages for projects that is my case. I and my partner were defining where to do it and we know that there are other portals that give you similar solutions but you should know a lot about programming and my area is not programming so we decided to go and try it. the number of templates that we have available adapted to each business model with predetermined and free images that we can use to design the most adapted and optimal to our market. the ease with which you can run the test and review the version of your web or mobile page. It has a free version and a payment, to start the page we did it free where we did tests modifications publications etc and now we are adopting our domain to publish it and make an updgrade of wis and have the rest of benefits The support in the free version is very good, I hope that in the pay too. we have available ecomerce solution, data hosting, marketing and additional what is measurement analysis.

What do you dislike about Wix?

I do not like that in the free version the url of the page always has the banner of wish ... but it is the cost to pay for the free.

What problems is Wix solving and how is that benefiting you?

we solved the assembly of the web page we could do it to our liking without an intermediate developer and with all the benefits and benefits that we could have paid double with a developer.

Small Business (50 or fewer emp.)
Jul 30, 2018
 Source
Overall Rating:
5.0
CS
C S.
Graphic Designer
Share
"Easy to use and easy to edit"
What do you like best about Wix?

WIx is an intuitive, straightforward, and imaginative web platform. It cuts the code entirely and completely cuts out the greatest barrier to entry to web dev and design.

What do you dislike about Wix?

Wix can be hard to make do what you image. You do end up morphing your ideas and wishes to what is possible on the Wix platform but that's to be expected. It would be the same thing using code or not.

What problems is Wix solving and how is that benefiting you?

Wix is where I keep my portfolio and hosted my thesis website. It was a godsend and made the web aspects of such big projects a breeze that i'm thankful for.

Small Business (50 or fewer emp.)
Jul 30, 2018
 Source
Overall Rating:
5.0
JM
Jessie M.
Voice Teacher
Share
"Made my website look professional "
What do you like best about Wix?

This site builder is so easy to use and has hundreds of options and offers the ability to really make your website unique and personalized.

What do you dislike about Wix?

I wish there was a way to make my recording section of my site more personalized. Right now I’m just using SoundCloud.

What problems is Wix solving and how is that benefiting you?

Profit no longer embarrassed by the tackiness that my website used to be. My site is awesome!

Small Business (50 or fewer emp.)
Jul 30, 2018
 Source
Overall Rating:
5.0
JR
Jean R.
Ottawa Real Estate Salesperson
Share
"Easily create website that are appealing"
What do you like best about Wix?

The thing I like the best is that I don;'t need to know how to program. The templates make it easy to navigate and create the websites

What do you dislike about Wix?

There isn't much that I dislike. They have made it easy for everyone!

What problems is Wix solving and how is that benefiting you?

I needed a different website for my new development (away from my regular website) and this gave me a new website specific to my project. The website looks great and is very functional.

Small Business (50 or fewer emp.)
Jul 29, 2018
 Source
Overall Rating:
5.0
SM
Sandra M.
Carrier Development/ Traffic Pricing
Share
"Easy - even for those not familiar with HTML"
What do you like best about Wix?

I really like that everything is easy to navigate and there are so many pre loaded templates you can fix to be your own unique style without having to know much about HTML coding. Literally everything is at your fingertips to make a website easy.

What do you dislike about Wix?

I’ve had both the free version and paid version, and I understand with the free version you need ads, I just wish that you could have a shorter URL it just doesn’t look very professional.

What problems is Wix solving and how is that benefiting you?

I’ve been able to put my inventory status right into the website so that when someone orders something it will show out of stock once it’s been bought. No more apology emails to customers who bought the same things.

Small Business (50 or fewer emp.)
Jul 28, 2018
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Great online interface to design for clients"
What do you like best about Wix?

Easy drag and drop interface and user-friendly for my clients to maintain after my design work is done.

What do you dislike about Wix?

Cannot back up site contents and data to a hard drive.

What problems is Wix solving and how is that benefiting you?

Retail storefront options are limited.

Small Business (50 or fewer emp.)
Jul 27, 2018
 Source
Overall Rating:
5.0
HZ
Heather Z.
Staff Services Coordinator
Share
"AWESSOME"
What do you like best about Wix?

ease of the site to write and design and upload mesia

What do you dislike about Wix?

adds are too much some times and sometimes they get in the way

What problems is Wix solving and how is that benefiting you?

writing

Small Business (50 or fewer emp.)
Jul 26, 2018
 Source
Overall Rating:
5.0
JL
Josh L.
Founder
Share
"Wix is the best and easiest online website builder "
What do you like best about Wix?

the ability to publish changes immediately, EXTREME customizability, many beautiful templates to choose from, simple UI but doesn't take away any powerful features, great customer service, a lot of features and bonuses included with the website, easy to set up external email providers, Wix SEO Wiz is very useful, send beautiful invoices and estimates to customers, Wix Code is very powerful despite only being in beta

What do you dislike about Wix?

If you have a lot of content on the site it can take quite a while to load, WixShoutout has far less customizability than the native website builder or other sites like Mail chimp, slow to add new features (ex. scrolling animations for objects other than images

What problems is Wix solving and how is that benefiting you?

Our website was flat out boring before we switched over to Wix; it showed only the most basic information about our business, little to no pictures or visually captivating content, and we had to pay someone else to update the information (which could take up to one week). Now with

Small Business (50 or fewer emp.)
Jul 19, 2018
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"great website builder"
What do you like best about Wix?

easy to use without needing to know any html or programming languages

What do you dislike about Wix?

would like more different variety of templates

What problems is Wix solving and how is that benefiting you?

building simple websites

Enterprise (> 1000 emp.)
Jul 19, 2018
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Effectice Website Creator "
What do you like best about Wix?

Wix makes it very simple to deisgn your own website, or to use a pre-existing platform.

What do you dislike about Wix?

It takes some time to get used to in order to design something

What problems is Wix solving and how is that benefiting you?

Wix essentially prevents us from having to get someone to code things for us. It has made it easy to create a custom website that represents us.

Small Business (50 or fewer emp.)
Jul 18, 2018
 Source
Overall Rating:
5.0
KH
Khala H.
Owner
Share
"Wix is the best!"
What do you like best about Wix?

I have been using wix for years now. First, for myself and currently for my various clients. Wix is amazing because it has so many apps and features and it very inexpensive and user friendly. The apps that wix has allows me to be able to create beautiful and functional sites no matter what field they are in. I have created stores, blogs, and much more.

What do you dislike about Wix?

I think that wix should get a better contact system for site subscribers. Their shout outs are not as creative and efficient as they should be.

What problems is Wix solving and how is that benefiting you?

Wix allows me to create amazing sites for my customers, no matter what field that are in, at a reasonable price. The benefit of this is that the customer is able to make more money using their site and wix gets another "life" customer. None of my clients have switched to another platform from wix. They are the one to beat.

Small Business (50 or fewer emp.)
Jul 15, 2018
 Source
Overall Rating:
5.0
HR
Hort R.
Freelance Writer
Share
"Easy to Use and Looks Great"
What do you like best about Wix?

I love how simple it is to use, however, you can still make it more complex and intricate. It is a perfect website platform, regardless if you are a first-time user or have a lot of experience with websites.

What do you dislike about Wix?

I dislike the transfer from desktop to mobile view. It is a bit complicated because some features you worked so hard for on your desktop view are useless. For example, you can spend hours on your desktop view but then when you make the automatic switch to mobile view, certain features don‘t make the trip over. Unfortunately, all that work has then gone to waste and you‘re left with a great desktop view and an okay mobile view.

What problems is Wix solving and how is that benefiting you?

I am hoping to take my soccer blog off the ground. I have also used Wix in the past for a personal trainer blog and website. It is a great platform used to be as interactive as possible with your clients. It is extremely easy to use and fun to work with!

Small Business (50 or fewer emp.)
Jul 13, 2018
 Source
Overall Rating:
5.0
AH
Allison H.
Marketing & Social Media Volunteer
Share
"Need a website but don't know how to code? No problem, use Wix."
What do you like best about Wix?

So, so, so easy to use. Just select and template and add your info. There's a ton of templates to choose from too. And it's super easy to buy a domain or connect one you already own.

What do you dislike about Wix?

The price is a little steep, especially if you don't buy yearly.

What problems is Wix solving and how is that benefiting you?

I used Wix to build my website from scratch.

Small Business (50 or fewer emp.)
Jul 11, 2018
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Great website building platform!"
What do you like best about Wix?

I have only used the free version, but it did everything I needed it to do.

What do you dislike about Wix?

Since I was using the free version, I had advertisements, which I did not like, but understand why they would need to do it.

What problems is Wix solving and how is that benefiting you?

It's essential to have a website in this day in age. A website is a perfect tool for your customers to obtain more information about your product.

Mid Market (51-1000 emp.)
Jul 11, 2018
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Great website designing for beginners "
What do you like best about Wix?

We loved all the design options and how easy it was to learn how to use. We can add restricted access to members only to some pages, which is a feature we were struggling to find at an affordable price. We also loved the available images - very professional looking.

What do you dislike about Wix?

Some of the more customizable items were more difficult to figure out including the member sign up and approval process for new users of the website. We did figure it out but it wasn’t as obvious as the other features.

What problems is Wix solving and how is that benefiting you?

We are using Wix for a non-profit organization website where members can easily access updated information and communicate with each other.

Small Business (50 or fewer emp.)
Jul 10, 2018
 Source
Overall Rating:
5.0
HD
Hayley D.
Founder, Chief Marketing Officer
Share
"What I Use For My Website"
What do you like best about Wix?

Easy drag & drop design, so many additional features I can customize.

What do you dislike about Wix?

Nothing I really dislike. It's so easy to use I recommend to everyone.

What problems is Wix solving and how is that benefiting you?

I'm a marketing professional and it's what I use for my own website! No need for anything fancy - wix does the trick.

Small Business (50 or fewer emp.)
Jul 05, 2018
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"One of the easiest web development platforms out there! "
What do you like best about Wix?

Wix is easy to use and has wide variety website templates that help speed up website building process.

What do you dislike about Wix?

I think there are website building platforms out there, that are cheaper than Wix.

What problems is Wix solving and how is that benefiting you?

Every business needs a website. That's how we promote our company and provide our potential clients with opportunity to learn more about our business.

Small Business (50 or fewer emp.)
Jul 04, 2018
 Source
Overall Rating:
5.0
Jeronnie R. avatar
Jeronnie R.
Owner & Ceo
Share
"Easy and user friendly"
What do you like best about Wix?

Whatever your skill level, Wix’s powerful template editor gives you full creative control – without needing to know a word of code. There is a template for everything. I cannot think of a category that wix does not cover! Best website builder by far. 100%

What do you dislike about Wix?

I cannot really think of anything that I do not like about Wix.

What problems is Wix solving and how is that benefiting you?

This one is easy. Every business needs a website. I know some coding, but Wix simply makes this a dream come through.

Mid Market (51-1000 emp.)
Jul 03, 2018
 Source
Overall Rating:
5.0
MM
Maddy M.
Founder
Share
"Really easy to use"
What do you like best about Wix?

I like how intuitive it is, and how the setup is as easy as it can be. You can also choose to use your own code or

What do you dislike about Wix?

Can be confusing, but that's the nature of creating a website.

What problems is Wix solving and how is that benefiting you?

Easy way to host documents or make a landing page that needs to be simple.

Small Business (50 or fewer emp.)
Jun 28, 2018
 Source
Overall Rating:
5.0
PD
Paul D.
Self Employed
Share
"Easy to build a professional and useful website"
What do you like best about Wix?

Intuitive website builder making the process to build a professional website simple for even complete novices. A step-by-step process to help build visual pages, SEO and all page information required.

What do you dislike about Wix?

Difficult to fault however pricing could have better installments between the offered packages. More options for displaying videos on websites would also be very useful.

What problems is Wix solving and how is that benefiting you?

Spending too long in a different website builder. Using Wix means I can now focus on running my business instead of worrying what clients think about my website.

Small Business (50 or fewer emp.)
Jun 23, 2018
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Versatile website builder for pro or beginner"
What do you like best about Wix?

Wix makes it easy to customize and start from scratch or use one of their templates to get started. There's a also a free version or multiple options for paid versions with options to add ecommerce.

What do you dislike about Wix?

There are so many options to choose from it can be overwhelming, but that's also a strength. With the customization ability, it's very unlikely anyone else will have a site just like yours.

What problems is Wix solving and how is that benefiting you?

Wix allows me to have a professional site through which to connect with clients. I have bypassed listing my products on another site for their commission and am now able to list them on my own page through Wix.

Small Business (50 or fewer emp.)
Jun 21, 2018
 Source
Overall Rating:
5.0
Ilene A. avatar
Ilene A.
Marketing, Branding, Web Design, Logo Design And Graphic Design
Share
"Wix is Fantastic"
What do you like best about Wix?

I have been using Wix for about 7 years and love it plus they are always adding new features and upgrades.I have a marketing company and Wix has been a great asset for me and my clients love their websites.

What do you dislike about Wix?

There isn't really anything I don't like and if there are any issues you can speak with support and get answers right away.

What problems is Wix solving and how is that benefiting you?

I t has made it easier and faster to create client websites making it easier to generate more income

Small Business (50 or fewer emp.)
Jun 21, 2018
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Wix Review from Expert"
What do you like best about Wix?

Ease of use and increasing functionality

What do you dislike about Wix?

Inability to direct edit stylesheet, but you can highly customize the site so it’s not that big of a deal.

What problems is Wix solving and how is that benefiting you?

I build website for myself and clients.

Small Business (50 or fewer emp.)
Jun 21, 2018
 Source
Overall Rating:
5.0
SM
Stephanie M.
Executive Producer
Share
"Wix for the Win!"
What do you like best about Wix?

There's always something new being released on the Wix platform. In the ten+ years I've used Wix to create websites, it has never felt stagnate or "behind the times." Wix continues to add features and capabilities other website platforms just do not offer.

What do you dislike about Wix?

The Wix Arena, where anyone can hire an expert designer, gets a bad rap from the number of people who want free web design services.

What problems is Wix solving and how is that benefiting you?

I use Wix to create websites as a service for my marketing clients and have realized long-lasting business relationships that started by creating a website.

Small Business (50 or fewer emp.)
Jun 21, 2018
 Source
Overall Rating:
5.0
RB
Ruthann B.
Owner
Share
"I LOVE Wix"
What do you like best about Wix?

Wix is the perfect website platform for small businesses and entrepreneurs. Their simple, easy-to-use, drag-n-drop editor makes designing a website a dream. No tech knowledge required for beginners but Wix Code is available for those who are a little more advanced. Build a beautiful website using one of their templates or hire a Wix expert designer. Every Wix site comes with a complete CRM to run your business from a contact database to automated emails to sending out invoices. For those who don't have the time for a huge learning curve and want to get a beautiful site up fast, Wix is the website platform to choose. Hands down.

What do you dislike about Wix?

Sometimes the editor can be a little glitchy.

What problems is Wix solving and how is that benefiting you?

Most small business owners don't have the time to learn how to design a website. With pre-made templates from Wix they can simply hop on and start customizing a site for their own business. I build websites with Wix and every client raves about how easy it is to make changes. The benefits include time saved, money saved and less stress for small business owners when it comes to designing their own website.

Small Business (50 or fewer emp.)
Jun 21, 2018
 Source
Overall Rating:
5.0
CT
Cristian Rolland T.
Founder & Ceo
Share
"The best CMS"
What do you like best about Wix?

Drag & Drop Online Editor. It's very easy to use

What do you dislike about Wix?

Actually, everything is cool. I like everything,

What problems is Wix solving and how is that benefiting you?

Creating websites.