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Zoho Marketing Automation
Streamlined Marketing Success
4.2

( 75 )

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Zoho Marketing Automation Reviews & Product Details

Zoho Marketing Automation Overview
What is Zoho Marketing Automation?

Zoho Marketing Automation is a comprehensive marketing automation software built under the Zoho ecosystem specifically to manage marketing activities across multiple channels seamlessly. The platform is designed to assist marketers in planning, managing, and tracking marketing campaigns across various channels such as web, email, social, and even SMS and offline channels. It provides automation tools that can offer personalized experiences across different touchpoints.

Company Zoho Corporation
Year founded 2000
Company size 10,001+ employees
Headquarters Chennai, Tamil Nadu
Social Media
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What Zoho Marketing Automation is best for?
How does Zoho Marketing Automation compare to Brevo Marketing Platform?
What are the pros and cons of Zoho Marketing Automation?
Zoho Marketing Automation Product Details
Capabilities
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based, Mobile Android, Mobile iPad, Mobile iPhone
Training Documentation
Languages English
Zoho Marketing Automation Features
A/B Testing
Analytics/ROI Tracking
Attribution Modeling
Behavioral Targeting
CRM Integration
Campaign Management
Contact Management
Content Management
Customer Data Platform
Customer Surveys
Customizable CTAs
Drip Campaigns
Dynamic Content
Email Marketing
Event-Based Triggers
Forms Management
Landing Pages/Web Forms
Lead Management
Marketing Automation
Mobile Marketing
Multichannel Marketing
Predictive Analytics
SEO Management
SMS Marketing
Sales Intelligence
Segmentation
Social Media Integration
Web Analytics
Website Visitor Tracking
Workflow Automation
Zoho Marketing Automation Media
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Zoho Marketing Automation Screenshots
Zoho Marketing Automation screenshot 1
Zoho Marketing Automation screenshot 2
Zoho Marketing Automation screenshot 3
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Zoho Marketing Automation screenshot 5
Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: October 04, 2025
Zoho Marketing Automation Logo
75 Zoho Marketing Automation Reviews
4.2 out of 5
Enterprise (> 1000 emp.)
Oct 13, 2023
 Source
Overall Rating:
4.5
Kunal A. avatar
Kunal A.
Lead System Analyst
Share
"Review for Zoho Marketing"
What do you like best about Zoho Marketing Automation?

Its a user friendly tool and it allows to generate multiple invoice simultaneously. It helps in generating invoice notifications automatically. It also allows yo generate required reports within the tool.

What do you dislike about Zoho Marketing Automation?

The learning material is not much for beginners. support services can be improved. I observed sometimes tool gets stuck and it needs to be ended from task manager.

What problems is Zoho Marketing Automation solving and how is that benefiting you?

It helps in generating invoice automatically. which was for a challenge earlier. we can also find out the pending invoices from the report generated within the tool.

Mid Market (51-1000 emp.)
Sep 12, 2023
 Source
Overall Rating:
4.5
TW
Tim W.
Founder
Share
"Full of features and powerful integrations"
What do you like best about Zoho Marketing Automation?

Zoho Marketing Automation integrates extremely well with the whole Zoho suite which we use. It has a very useful visual drag-and-drop interface for building out automation flows (journeys) with a number of configurable actions and triggers. You can trigger actions based on actions on a contact in Zoho CRM, from a webhook, a custom set of tags, set time delays for messaging, add customers to list based on actions and many more variables. Customers can be assigned to move to another journey, or they can exit the journey once they have completed the journey. It's feature set is more advanced than other email marketing software I have previously used.

What do you dislike about Zoho Marketing Automation?

The learning curve for Zoho Marketing Automation is a little higher than other tools, but once you get the hang of it, it is extremely powerful. The email WYSIWYG builder has some limitations and is not as user friendly as the drag and drop interface that some other email marketing tools offer.

What problems is Zoho Marketing Automation solving and how is that benefiting you?

We are actively marketing to customers who have purchased a certain product from us. When the customer is moved to a certain status within Zoho CRM, that triggers them to enter a list. The entrance to a list starts the customer in the marketing automation journey. This means we are able to better retain customers to come back to purchase other products from us after their initial purchase. For example, we have emails in the journey that say something like "congratulations on the purchase of your X product, you will find that you also need YY product to help you get the best out of your X product.

Mid Market (51-1000 emp.)
Apr 20, 2023
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"One Tool kit for overall Lead management."
What do you like best about Zoho Marketing Automation?

ZOHO platform is being used for lead management at our end. It has actually resolved a lot of our sales team process issues and also has helped at ticket integrations that has improved the user experience.

What do you dislike about Zoho Marketing Automation?

ZOHO analytics for Email marketing is not very good. We had to move to MoEngage integrations for the Marketing communications.

What problems is Zoho Marketing Automation solving and how is that benefiting you?

It helps us in Lead Management and Sales Follow-up management. We also use this for the support ticket management and improving user experience by timely resolution with the help of tracking set across.

Mid Market (51-1000 emp.)
Oct 19, 2022
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Great tool to analyse and improve marketing"
What do you like best about Zoho Marketing Automation?

Marketing planner as we are able to figure where we need invest and not

What do you dislike about Zoho Marketing Automation?

Initial setup needs time and website is somewhat laggy

What problems is Zoho Marketing Automation solving and how is that benefiting you?

As we are investing much money for various campaigns and events by using zoho marketing we were able to achieve better clarity in ROI and overall performance of each campaign

Small Business (50 or fewer emp.)
Aug 08, 2022
 Source
Overall Rating:
4.5
RP
Rajesh P.
Cofounder
Share
"Minimise my work and it helps to save time"
What do you like best about Zoho Marketing Automation?

I was using the Zoho marketing automation tool for digital marketing purposes to minimize my work, whole my team is using the toll for more productivity and to save a lot of time. good for beginner and intermediate level users. Most recommended tool from the manager level. Good choice.

What do you dislike about Zoho Marketing Automation?

A little bit heavy in size and sometimes I feel like the sync takes time for previous work, apart from this, Zoho is a good tool. Zoho should change the logo and chat system with users and tickets.

What problems is Zoho Marketing Automation solving and how is that benefiting you?

It solved my API connectivity and customers' query-solving process time. Minimized my time while working, so that I can focus on others things while working on the Zoho automation tool.

Small Business (50 or fewer emp.)
Aug 05, 2022
 Source
Overall Rating:
4.5
Denver r. avatar
Denver R.
Business Analyst
Share
"Zoho is extremly user friendsly and easy to user"
What do you like best about Zoho Marketing Automation?

Zoho makes its easy for me to bring the relevant target audience to my website and increase sales

What do you dislike about Zoho Marketing Automation?

Zohos pricing is a little too high for new businesses and should have cheaper options as well

What problems is Zoho Marketing Automation solving and how is that benefiting you?

The behavioural targeting helps me pick and choose my target audience in details, Zoho also helps me with detailed analysis of each campaign

Small Business (50 or fewer emp.)
May 20, 2022
 Source
Overall Rating:
4.5
richard k. avatar
Richard K.
Unemployed
Share
"Over one of the better advertising automation tool I've used yet.."
What do you like best about Zoho Marketing Automation?

Zoho platform offers a exclusive set of gear for organizations which enables us to scale even further. Zoho advertising automation tool has lot of capabilities which helps with coping with sales, lead management, promoting advertisements, monitoring consumer behaviour, social media postings/analysis, sms/e mail advertising campaigns essentially a whole list of functions for advertising a business. Best factor is that I can setup the flows and control the whole thing inside this tool from publishing advertisements to focusing on customers via their tracking system.

What do you dislike about Zoho Marketing Automation?

So far all seems precise for me. The element is it is very tough to set it up for a brand spanking new person with all of the capabilities you provide, so having a video tutorials will assist us to recognize every capabilities in better way. Also please consider live assist to users thanks.

What problems is Zoho Marketing Automation solving and how is that benefiting you?

Zoho advertising automation has an entire set of package deals and for each business we are able to personalize it with our requirements that is satisfactory factor to do. Getting leads is great however monitoring the behaviour and converting the things as consistent with a person to have a conversion is what I like with this device additionally the convenience of getting all matters with an excellent flow makes this a must have tool for any business.

Small Business (50 or fewer emp.)
May 03, 2022
 Source
Overall Rating:
4.5
Saikrishna G. avatar
Saikrishna G.
Wordpress Developer
Share
"One of the best tool for marketing management/automation"
What do you like best about Zoho Marketing Automation?

Zoho platform provides a different set of tools for businesses which helps us to scale even further. Zoho marketing automation tool has lot of features which helps with managing sales, lead management, promoting ads, tracking user behaviour, social media postings/analysis, sms/email marketing campaigns basically a complete features for marketing a business. Best thing is that I can setup the flows and manage everything within this tool from publishing ads to targeting users by tracking them.

What do you dislike about Zoho Marketing Automation?

So far all looks good for me. The thing is it's very difficult to set it up for new user with all the features you provide, so having a video tutorials will help us to understand each features in better way. Also please consider quick support to users.

What problems is Zoho Marketing Automation solving and how is that benefiting you?

Since our product is service based and new in market we were trying to figure out some good tools which can help us with marketing and converting leads. Zoho marketing automation has complete set of package for every business we can customise it with our requirements which is best thing to do. Getting leads is fine but tracking the behaviour and changing the things as per user to have a conversion is what I like with this tool also the ease of having all things within flow is very good and stressless.

Mid Market (51-1000 emp.)
Apr 12, 2022
 Source
Overall Rating:
4.5
Varun P. avatar
Varun P.
Marketing Manager
Share
"Zoho Marketing Automation gets the job done"
What do you like best about Zoho Marketing Automation?

Marketing automation has grown as a field and technologies have evolved along with it zoho marketing automation has also covered the basics of marketing automation pretty well

What do you dislike about Zoho Marketing Automation?

A little more simplification is required in the UI of zoho marketing automation rest all is super

What problems is Zoho Marketing Automation solving and how is that benefiting you?

Setting up automated workflows for all my marketing needs like drip emailing trigger based email send out, marketing analytics, etc

Small Business (50 or fewer emp.)
Dec 14, 2021
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Zoho the best for your sales team"
What do you like best about Zoho Marketing Automation?

Zoho for yes Are been the best application for sales but they didn't stop, they grow thinking about all the aspects of sales, marketing and tema work

What do you dislike about Zoho Marketing Automation?

Nothing at the moment, I think they take time to análise what team need and they deliver in a way that is user friendly

What problems is Zoho Marketing Automation solving and how is that benefiting you?

Creating a better way to have all the information about my leads, consumers and team. Having a user friendly way to work with my team giving them the possibility to know what stage we are