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Zoho Marketing Automation Marketing Automation Software logo
Zoho Marketing Automation
Streamlined Marketing Success
4.2

( 75 )

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Zoho Marketing Automation Reviews & Product Details

Zoho Marketing Automation Overview
What is Zoho Marketing Automation?

Zoho Marketing Automation is a comprehensive marketing automation software built under the Zoho ecosystem specifically to manage marketing activities across multiple channels seamlessly. The platform is designed to assist marketers in planning, managing, and tracking marketing campaigns across various channels such as web, email, social, and even SMS and offline channels. It provides automation tools that can offer personalized experiences across different touchpoints.

Company Zoho Corporation
Year founded 2000
Company size 10,001+ employees
Headquarters Chennai, Tamil Nadu
Social Media
Zoho Marketing Automation Categories on Findstack
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Zoho Marketing Automation Product Details
Capabilities
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based, Mobile Android, Mobile iPad, Mobile iPhone
Training Documentation
Languages English
Zoho Marketing Automation Features
A/B Testing
Analytics/ROI Tracking
Attribution Modeling
Behavioral Targeting
CRM Integration
Campaign Management
Contact Management
Content Management
Customer Data Platform
Customer Surveys
Customizable CTAs
Drip Campaigns
Dynamic Content
Email Marketing
Event-Based Triggers
Forms Management
Landing Pages/Web Forms
Lead Management
Marketing Automation
Mobile Marketing
Multichannel Marketing
Predictive Analytics
SEO Management
SMS Marketing
Sales Intelligence
Segmentation
Social Media Integration
Web Analytics
Website Visitor Tracking
Workflow Automation
Zoho Marketing Automation Media
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Zoho Marketing Automation Screenshots
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Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: March 28, 2026
Zoho Marketing Automation Marketing Automation Software logo
75 Zoho Marketing Automation Reviews
4.2 out of 5
Small Business (50 or fewer emp.)
Apr 18, 2023
 Source
Overall Rating:
5.0
KM
Katie M.
Founder
Share
"Useful for marketing for a payroll company."
What do you like best about Zoho Marketing Automation?

Easy to learn and easy to use. I really appreciate how simple my work became when I had Zoho to reference and help me maintain accounts. A great solution.

What do you dislike about Zoho Marketing Automation?

Can't think of anything I didn't like. It wasn't bad.

What problems is Zoho Marketing Automation solving and how is that benefiting you?

Keeping my data organized, referencing clients for contracts, building leads, and making a lot of emails! Used Zoho to manage our social media a bit too. It was good.

Mid Market (51-1000 emp.)
Dec 13, 2022
 Source
Overall Rating:
5.0
PS
Pranav S.
Head Of Pmo
Share
"Perfect Interactive Tool for Marketing Campaigns & Customer Engagements"
What do you like best about Zoho Marketing Automation?

The integration with our existing Zoho CRM portal helps with seemlessly linking our marketing campaigns with various categories of existing clients listed in our CRM.

What do you dislike about Zoho Marketing Automation?

Nothing to dislike about this tool. It does the job as expected, and I look forward to exploring this tool more often.

What problems is Zoho Marketing Automation solving and how is that benefiting you?

Helps speed up our planned marketing campaigns and to target the potential list of customers to add to our business and also helps in targetting existing customers for upsell/cross sell

Small Business (50 or fewer emp.)
Oct 31, 2022
 Source
Overall Rating:
5.0
Karthik . avatar
Karthik .
Founder
Share
"Zoho Marketing Automation is very best marketing automation tool"
What do you like best about Zoho Marketing Automation?

Behavioural Targeting is one of the best features in Zoho Marketing automation tool

What do you dislike about Zoho Marketing Automation?

-High price makes small scale startups unaffordable.

What problems is Zoho Marketing Automation solving and how is that benefiting you?

-It heps us to see how a visitor interacts with your website in terms of page visits and link clicks.

Small Business (50 or fewer emp.)
Sep 06, 2022
 Source
Overall Rating:
5.0
JC
Josh C.
Graphic Designer
Share
"Great way to track leads from our craft shows through completed web orders"
What do you like best about Zoho Marketing Automation?

Having so many tools in one dashboard means I don't have to use 5 separate websites to do the same tasks.

What do you dislike about Zoho Marketing Automation?

Nothing so far all working well no issues

What problems is Zoho Marketing Automation solving and how is that benefiting you?

We need to know the craft and trade shows we go to are worth while with zoho we track visitors to the stall to the end purchase via unique discount codes and urls.

Small Business (50 or fewer emp.)
Aug 31, 2022
 Source
Overall Rating:
5.0
AD
Akshata D.
Marketing Consultant
Share
"One stop to streamline all Multichannel Marketing Automations. Improve business process outcomes."
What do you like best about Zoho Marketing Automation?

I really loved the Account-based marketing function, this is very helpful for me as I run campaigns on selected accounts of photographers, it's also impactful as I can run on very selected accounts.

What do you dislike about Zoho Marketing Automation?

There is the only thing I dislike about Zoho is the contract negotiation as it takes a tremendous amount of time and makes it difficult for us during conversations rest everything is good.

What problems is Zoho Marketing Automation solving and how is that benefiting you?

As one of the best features of Zoho I use ABM to run campaigns on selected photographer accounts, Zoho Marketing Automation this process is really seamless and easy to do and the cost of this platform is great. It benefits me in saving time and being at ease.

Enterprise (> 1000 emp.)
Aug 10, 2022
 Source
Overall Rating:
5.0
Vishwam R. avatar
Vishwam R.
Product Management
Share
"Very good email campaign platform"
What do you like best about Zoho Marketing Automation?

The way the emails are configured to send to multiple prospects or customers

What do you dislike about Zoho Marketing Automation?

The tracking of the email activity is not straightforward and requires complex and many actions to be performed

What problems is Zoho Marketing Automation solving and how is that benefiting you?

It's benefiting to send email campaigns to all the customer so that we can run campaigns to rmarket products

Small Business (50 or fewer emp.)
Jul 15, 2022
 Source
Overall Rating:
5.0
LF
Liset F.
Digital Marketing Manager
Share
"Personal experiencie"
What do you like best about Zoho Marketing Automation?

Que puedes integrar todas tus plataformas digitales

What do you dislike about Zoho Marketing Automation?

Que si no tienen conocimientos es dificil enlazarlos

What problems is Zoho Marketing Automation solving and how is that benefiting you?

Una plataforma que puedes integrar distintos softwares y redes sociales

Small Business (50 or fewer emp.)
Jun 29, 2022
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Very Useful, Saves Time"
What do you like best about Zoho Marketing Automation?

It is very easy for the sales team to follow up on leads and efficiently convert them to sales through automation. Manual jobs have been reduced after using Zoho marketing automation.

What do you dislike about Zoho Marketing Automation?

Nothing as of now. Pretty much everything works good for us

What problems is Zoho Marketing Automation solving and how is that benefiting you?

It eases the process of old methodology and this automation helps other team members to track the progress and status.

Mid Market (51-1000 emp.)
May 17, 2022
 Source
Overall Rating:
5.0
Satish  Kumar E. avatar
Satish Kumar E.
Devops Architect
Share
"Zoho marketing automation review"
What do you like best about Zoho Marketing Automation?

Zoho marketing automation is best marketing solutions which helped to track and progress our day to day activities and it's features are really very very effective which will helps automate your marketing needs as well company growth

What do you dislike about Zoho Marketing Automation?

There nothing much to dislike about the software everything is good and some additional features are to added.

What problems is Zoho Marketing Automation solving and how is that benefiting you?

Zoho marketing automation is best marketing solutions which helped to track and progress our day to day activities and it's features are really very very effective which will helps automate your marketing needs as well company growth

Small Business (50 or fewer emp.)
Dec 28, 2021
 Source
Overall Rating:
5.0
Naina G. avatar
Naina G.
Customer Success Manager
Share
"Efficient lead management for small company"
What do you like best about Zoho Marketing Automation?

This CRM software is easy to use and seamlessly integrates your email and other products. It is a one-stop solution for all lead, account, and contact management.

What do you dislike about Zoho Marketing Automation?

It doesn't integrate well if you connect it with many tools. It is suitable for small usage and not overall implementation at a higher level.

What problems is Zoho Marketing Automation solving and how is that benefiting you?

Customization capability is its best feature. You can create custom modules for contacts, accounts, opportunities, etc. Even a person with no technical know-how can master customizing Zoho CRM.