Adobe Commerce (formerly Magento) is a hosted and open-source product and is one of the biggest website builders today, with major blue-chip brands like Nike and Cisco among its roster of clients. The Adobe Commerce environment is also scalable, however, it does require some coding knowledge to maximize. The platform has a lot of customization options and offers trigger-based automated marketing features and automatic cross-selling and upselling features.
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Segment |
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Deployment | Cloud / SaaS / Web-Based, On-Premise Linux, On-Premise Windows |
Support | 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support |
Training | Documentation |
Languages | English |
What I love about Magento is the endless features that can be implemented with very little added work. When I used Zencart, I had to manually code most if not all the features I wanted on my site, often times they would not work the way I wanted them to. With Magento, I just visited the marketplace, chose what I wanted and it was installed seamlessly.
Not a very strong dislike, but Magento Enterprise has such a rich suite of tools that it is very hard to get to use all of them, this is not necessarily a bad thing but many clients felt a bit overwhelmed when they saw what was under the hood.
I was hired to help with conversions, there was nothing better than using magento and with it's out of the box capabilities I was able to increase conversions before even optimizing the site.
With the help of Magento Solution Partner Corra, IMA had launched a site using Magento Community Edition in 2010. IMA wanted to stay with the partner and platform that had helped fuel their growth, so they asked CorraTech to help them upgrade to Magento Enterprise Edition. The upgrade dramatically increased the speed & performance of the site while also making it highly scalable for future growth. Features of the new site include: -A new mini-shopping cart leading to less interruption to customer experience -Re-designed product pages with roll-over zoom and thumbnails -Decreased transaction times -Ability to push products directly through Netsuite OMX - Significant man hours saved thanks to Order Management connector upgrade
Can be complex to work on so you have to use only Magento certified developers, if someone with little experience works on your site- WATCH OUT!
Results Handling Traffic and Converting Visitors The new IMA site provides a number of practical benefits that have saved the company considerable man hours and effort. Most importantly, the site has readily handled the surge in traffic generated by the TV show. In the words of IMA VP Alex Cranmer, “business has been insane.” Year-on-year growth highlights since upgrading to Magento Enterprise include. 300% increase in unique visitors 50% increase in transactions 45% increase in revenue
Easy back end. Very friendly and any person can manage the inventory and listings.
Very expensive product. Also this is not suitable for lesser SKUs
I will say that Magento is very good for managing a dynamic ecommerce website
Once learned, the platform is easy for us to navigate and make quick edits and adjustments to our website & product listings. We like not always having to consult a developer for assistance when making changes.
The learning process was a bit difficult, and some edits seem outdated as compared to other options that are out there. I think more user friendly layout on the back end would be nice.
It has greatly helped our web presence and ability to reach more people. Our profits have certainly improved & it's helped eliminate some of the busy work that we previously did manually.
Customizability and the ability to host it on your own server. This is all important to be sure that you own your business and it is not owned by another company.
There is a learning curve involved with setting up and using Magento Commerce that you will not find on other hosted platforms. Some aspects of Magento Commerce are difficult.
Hosting our own business rather than having our business hosted with another company and owned by another company. Magento Commerce allows you to fully own your business.
The admin area is very clear and all functions can be seen at a glance. The customization of the design is also very easy, which makes it possible for us to fully adapt to our needs.
There are some areas in the footer which can only be changed with specific php knowledge, this is a bit difficult.
The store system is very modern and therefore we can offer our customers an up-to-date web shop. Also the automatic management of the assortment in connection with the shipping department is very helpful and makes our work much easier. Also the loading time and generally the buying process is very clear. The support is also good, so our employees can get help very quickly if there is a problem.
Easy to look up customers accounts. Also good for notes.
Sometimes seems a little unfriendly, but that could be from out customizations.
We can see all orders over multiple brands.
Magento is very easy to use. We have a web developer that works on it but we also can do changes ourself.
Our web developer has had some issues with not being able to do a layout as we wish. I am not 100% of the issue.
Compared to other ecommerce formats this works better. We have a better checkout page.
Magento è open source quindi consente la libertà di personalizzare la tua immaginazione. Può essere facilmente integrato con molti sistemi di terze parti. Passiamo alla piattaforma diversi anni fa e da allora abbiamo aumentato le vendite e la fedeltà dei clienti. Ci piace anche la facilità di gestione dei prodotti e degli ordini.
Further development can turn out to be costly if there isn’t already something that fits your needs. Most Magento stores will need high end dedicated hosting, optimized specifically for Magento. If not configured correctly, it’s unfortunately often labeled as “slow.”
Back-end robusto che supporta l'e-commerce ad alto volume e un front-end flessibile che ci consente di rafforzare un'identità di marchio unica e un'esperienza utente efficace. Ci sono anche molte campane e fischietti che ti tornano utili.
Magento offers the broadest set of feature configurability of any mid-market eCommerce engine. We undertook an exhaustive research project including a live pilot of 7 other vendors. The Cloud (PaaS) offering was strong and removed the entire hosting and environments layer from our project, which was great for speed of adoption in a Greenfields deployment. Very mature concept of scope allows you to execute your multi-website, multi-language goals against a common product catalogue with ease.
Sales and marketing materials regularly and casually overstates the actual features often identifying features they are still working on. The dedicated onboarding specialist didn't really help us all that much.
Magento has allowed us to create much more in depth tracking of customers and hierarchies associated with different stores. This is something our previous ERP simply could not do. The customization capabilities are a double-edged sword. It provides tremendous flexibility, but also requires you to spend the time to plan it all out.
today the magento platform is one of the most used in the following virtual stores, being one of the top 5 virtual stores, for its capacity of use in large and small projects of online stores, a perfect SEO area, integration possibilities and development of api excellent connections, layout customizations, inventory and product control, as well as customers and sales
I did not like the new version 2 of magento due to its complex migration from version 1 to version 2 due to the essentials plugins compatibility for our stores
to magento today we use it for virtual store solutions in the cloud, running on vps servers, we optimize it, to work integrated with some services of inventory management, ordering, customer support, sales, social network, invoice manager, everything to facilitate customer support and manage it easily, quickly and securely
today we work with magento in all our stores, because of being one of the best, and largest in its followings, with optimization, SEO, product customization, easy management, and layout customizations and more
I do not like the new version due to integration compatibility issue, version 2 I did not like
all our use solution with magento is daily use in our stores, with all usability of integrations with network partners, payment system, such as paypal, bitcoin, integrated with tax notes, mail delivery control, invoice manager system and much, most we are very satisfied with the magento
Magento Commerce features professional e-commerce management for both large and small business. It's pretty impressive, used by many e-commerce stores. It's fixed with easily integrated payment, checkout and cart management tools. Also included are first-class catalogue management, marketing solutions and an effective SEO function
It has some complexity in building stores, unless you have special knowledge of web development
Magento was used to build my first ever online store years ago. It did well, and I was able to achieve a great profit margin on the store.
Offer very similar features as Shopify at cheaper prices and friendly UI. The best thing that Magento offered was user experience. It was the first e-commerce platform that I had ever used and was extremely easy to get everything set up. If you are trying to choose between Shopify and Magento for your first e-commerce platform, I highly recommend trying out Magento, and then if you are comfortable, moving on to shopify (If your business has high inventory). Magento works extremely well with business that have low-middle tier inventory. They inventory management system is not as good as Shopify, but for the price difference, it is well worth it for small businesses and start ups.
Some minor bugs when adding products, nothing too major. When linking media to the website, there are also some minor bugs that can be fixed by simply re logging into the admin account. For the most part, this is the most common fix to their bugs, re logging into the admin account.
Cheaper costs and friendly to teach people how to use. Conducted all dropshipping needs for a start up business. Perfect for first timers and people with limited experience with e-commerce platforms.
The new platform features a much-improved feature set for the business which serves both distributors and end user purchasers, with tiered pricing rules that are easier to implement, as well as other significant portal functionality which helps make it simpler to create curated experiences.
There is still a high developer barrier to integration on some aspects of the program, so customization of your site can carry a significant cost in terms of both initial deployment and ongoing maintenance.
We utilize it for our eComm space and have seen much improved performance with M2 from a structural perspective compared to our M1 site, especially in the ease of integration for Varnish and FPC, as well as the inclusion of BlueFoot CMS management to create landing pages without dev involvement.
When used with other apps like Unicenta it is a very reliable and easy to use solution for e-commerce. We have integrated both and use them in the shop and in the warehouse and it helps us manage the stock and improve our sales. Overall a very interesting piece of free software!
It is not super easy to use, it requires a bit of time to get yourself familiarised with it.
E-Commerce
This is very reliable software for me. I can easily monitor and extract data with a snap. Highly Recommended
I really don't have an issues with this product so far.
E-Commerce
You can develop your own modules for your ecommerce. One of the two kind of licences is free. There is a huge repository to download a lot of modules that can suit your website.
The Zend framework, which is the framework that Magento uses, can be a little bit tricky at the beginning.
Creating a Shop online for retail.
Magento is one of the most flexible e-commerce platforms on the market. With the large Marketplace, you can purchase and install extensions to configure your website exactly how you want it.
Magento has a lot of unforeseen errors that need to be fixed quite often. If you're not an experienced developer, these errors can shut down your website for a long period of time.
It's great to have our CRM and our orders all under one platform - Magento tracks our orders, sales, warranties, etc.
Magento has absolutely everything you will ever need to create an e-commerce website. We have a huge amount of of parts and listings in our store and Magento allows us to easily organize them all.
Magento's file / image repository is hard to organize and not accessible - it is much easier to access files through with the FTP.
With the help of additional extensions, Magento has allowed us to have multiple warehouses and inventories all under one system. If a custom orders something from us, it will automatically charge shipping / taxes based off the nearest warehouse.