Buffer is a social media management platform that lets users schedule, publish, and analyze their social media content. Buffer offers content planning and creation tools and delivers comprehensive social media analytics, while at the same time supporting team collaboration and ensuring better consistency and efficiency for users’ social media strategies.
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Deployment | Cloud / SaaS / Web-Based, Mobile Android, Mobile iPad, Mobile iPhone |
Training | Documentation |
Languages | English |
The best part about buffer is the easy setup. The layout is very intuitive to get started unlike the competitors Hootsuite that has a steeper learning curve.
There could be more features integrated into buffer that would help.
Helps with logging in and out of multiple social media accounts. Easy for employee's/contractors to use to schedule posts
I love the add-on for Chrome that makes it a cinch to share any article, website or photo I stumble upon and deem relevant for my friends/followers.
I wish the auto-scheduler (in the free version) updated itself to the best times to post automatically. I try to adjust it once a month or so since holidays and football (around here) tend to affect when people are online.
Interaction is easy online, but our office has a hard time finding common ground with some clients/friends/followers. This gives us topics and an easy jumping-off point for small talk that curates meaningful relationships.
Good tool to post and schedule content on various social media platforms. It let me select my default shortener as the well-known bit.ly, and also offers buff.ly. Buffer extension allows me to share links, pictures, and videos. Also, helps me to recycle my old content.
It doesn't integrate with Instagram. Rest its a very good social media automation tool.
It helps me to schedule content on various social media platform at the same time. Can monitor and analyze clicks and reach of each content I post.
Support for nearly all social media platforms with easy scheduling and tracking. App is easy to use on mobile for on the go scheduling.
Complicated process of posting to Instagram. Nearly all of the similar tools have the same problem however.
Management of social media accounts from a central online platform.
It's quick, easy way to schedule multiple post and recycle old post. It has a friendly user interface and also gives analytics report on a post which help to check engagement on each post. Hashtags suggestion feature is also an added value for this app.
Sometimes posts will appear to double after they have been posted.
Sharing and scheduling content on multiple platform like twitter, facebook. Linkedin. Can Directly share photos from websites to Facebook and Twitter. I especially love that you can reschedule old posts with a few clicks.
• Manages the simultaneous posting on Twitter and LinkedIn • Works on any device/browser • Simple and intuitive
There is actually not much I don't like about Buffer. I use the free version that provides all the features I need
Buffer is a time saver and for posting/sharing on social networks. It introduces lately nice reposting features.
Very simple to set up and use. The light plan is very affordable for small businesses and bloggers.
Wish the free plan would have just a couple of extras to help small bloggers out.
Keeping users up to date with news in my niche.
It is so easy to schedule posts through Buffer. And now with Instagram integration, it's so easy to be reminded when to post.
I wish Buffer had a better way to organize accounts.
With Buffer, my team is able to schedule posts for all kinds of clients.
Automation of social posts for my personal social media pages. Expert advice and social media strategy on their blog or podcasts.
I wish there was better discovery of articles to post so I could see what was trending and what types of posts would get the most engagement if I shared them.
It takes too much time for me to source articles and post to my social media so Buffer is my automated social media manager and posts articles to my social media profiles automatically.
I like that you can select both FB and Twitter for a client, and scheduled the same content to post.
No complaints! Very easy to use and very easy to train new employees on.
I work for a public relations and marketing agency. We managed several client's social media accounts, so this allows to organize all those and all the content in one place. It's easy to train new employees on as well.
I like how easily Buffer integrates with my browser and enables me to share whatever interests me or whatever I'm working on in just a few clicks. I can also set up multiple blasts on differing schedules. Also provides social media analytics.
I suppose this is because of limitations of the system but Buffer requires additional interaction to share on Instagram and Facebook. Still, it's unobtrusive in my daily interactions.
Was looking for a way to share content across multiple platforms, and Buffer makes this easier than logging into multiple social media sites and copy-pasting across platforms. The Buffer Android app makes sharing the same message easier across devices, as well.
It's quick, it's easy, and it makes me feel super efficient. I love that I can set up posts from a specific website (say, an article we want to share) or from the Buffer site itself.
As an understaffed nonprofit, we have neither the time nor the resources to pay for more access to long term analytics and to then make that worth our while. I'd love if they offered more resources at a discount for NPOs.
Being able to ensure consistent messaging across platforms while also being able to set varied post times, move pending posts around, and see a clear layout of what is coming up (and what's been done) is really nice. It's made social media scheduling SO much faster.
I am a very visual person, so seeing the calendar filled with my scheduled posts is a great feature. The ease of scheduling is by far the best part of Buffer. I have only just started exploring Overview, but it appears to be a big improvement on the analytics side.
The analytics still lags behind some of the other social sharing platforms, but still fairly robust (and looks to be getting an overhaul soon with "Overview").
I can see which posts perform well, I can requeue them if I liked them or they are evergreen posts.
The ability to schedule posts way in advance across so many social platforms. The tool is very intuitive and easy to use/easy to teach others to use.
Sometimes the interface can be a bit buggy but overall works well most of the time. I also wish it had a method of "saving" posts that were halfway written. I accidentally click out of the box sometimes and lose my drafted post.
Steady, reliable content creation and distribution.
- Easy to schedule for multiple platforms (Facebook, Instagram, Twitter, etc.) - Great mobile app - Useful browser extension - Customer support is very helpful, I often see my issues addressed in new version releases
- App blocks crossposting to Twitter when description is too long, however features to avoid this are already integrated in the browser extension, and likely updates to the app are soon to follow
Our social media scheduling with Buffer is a breeze.
Buffer is an easy to use social media scheduling tool. When in peak season for our organization, it can be overwhelming to remember to post on social media. Buffer makes it easy to set up and maintain social media presence all over our accounts.
Buffer only has a small limit of items you can place in the queue before having to pay for added abilities. Also, every once in a while, a post won't post correctly, but this is very rare.
Buffer helps to create more time in the day to day details by allowing posts to be scheduled all at once! The amount of increased margin now allows more productive things to be done!
I use Basic plan, so I can schedule up to 10 posts on eg. Twitter and they are posted automatically at the scheduled time. Very helpful!
Limits on the basic plan. I don't see more cons :)
It's very time saving and also helps me to organize my work.
I love that I can connect dozens of accounts, add multiple users with varying degrees of access, and it has tools that integrate well with my phone and browser. It also does an excellent job of scheduling to instagram and reminding me through my phone. I absolutely love the "Content Inbox" feature, where I can subscribe to various RSS feeds and seamlessly schedule content from resources we use often.
I can't tag Facebook users or pages when scheduling content through Buffer. I sometimes have minor difficulty trying to use the drag and drop feature to copy content from one account to another.
I manage 3 brands over 4 platforms, with multiple pages and groups per brand. This is a centralized way for me to ensure I keep fresh content going out. It also provides a way for me to grant access to monthly content for approval by various supervisors and allows me to delegate creation of content while easily being able to approve posts before they're scheduled.
Buffer scheduling feature is the one we like the best. Though our HubSpot has social feature which could essentially does the same job as Buffer, we still continue to use buffer. It does one job and it does well.
Nothing to be specific. But, it would be great if they come up with mention.com kinda feature to identify business mentions on twitter.
We mainly use to schedule our tweets to keep our followers engaged.
Buffer is simple to use and easy to learn. I've used Buffer, Hootsuite, Cision, Calendly, and SproutSocial and Buffer is by far the easiest to use.
Because of it's simple interface, Buffer is limited in how much social media help it will provide. If you only need to schedule things out and track basic analytics, it's great. If you want to monitor social media channels, grab user-generated content and do more robust reporting, Buffer isn't a great fit.
I use Buffer for a client of mine and it saves me hours of time that I would have to spend scheduling posts out on multiple platforms. One click and I can schedule posts to 4-5 platforms at the same time. It also gives me a great birds-eye view of which posts are performing well so I can optimize my content. One of the biggest benefits is the time-saving feature of the Content Library which pulls an RSS feed of related topics to post from.