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Buffer
Streamline Your Social Media
4.3
(1,002)
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Buffer Reviews & Product Details

Buffer Overview
What is Buffer?

Buffer is a social media management platform that lets users schedule, publish, and analyze their social media content. Buffer offers content planning and creation tools and delivers comprehensive social media analytics, while at the same time supporting team collaboration and ensuring better consistency and efficiency for users’ social media strategies.

Company Buffer Inc.
Year founded 2010
Company size 51-200 employees
Headquarters San Francisco, California, United States
Social Media
Buffer Categories on Findstack
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Buffer Product Details
Capabilities
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based, Mobile Android, Mobile iPad, Mobile iPhone
Training Documentation
Languages English
Buffer Features
API Access
Ad Campaign Management
Analytics and Reporting
Automated Posting
Brand Tracking
Bulk Upload
Campaign Management
Competitor Analysis
Content Calendar
Content Scheduling
Cross-Platform Publishing
Customer Engagement
Customizable Reports
Engagement Tracking
Hashtag Tracking
Image and Video Support
Influencer Tracking
Mobile App
Multi-Account Management
Performance Metrics
Post Publishing
RSS Feed Integration
Sentiment Analysis
Social Listening
Social Media Archiving
Social Media Monitoring
Target Audience Analysis
Team Collaboration
URL Shortener
User Permissions
Buffer Media
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Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: March 14, 2025
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1,002 Buffer Reviews
4.3 out of 5
Small Business (50 or fewer emp.)
Mar 20, 2016
 Source
Overall Rating:
4.5
MC
Marco C.
General Manager
Share
"Practical tool to manage all your social network updates"
What do you like best about Buffer?

Buffer is really easy to use. We especially like the integration with the browser. Whenever we see relevant content to share, we just click a button and we're ready to post that content to all our social profiles.

What do you dislike about Buffer?

When you need to delete or reschedule a post, you need to go to the dashboard and edit the post once for each social profile that you have. I wish I could simply delete or edit a post once for all social profiles.

What problems is Buffer solving and how is that benefiting you?

We're a microcompany, so we can't afford to have a dedicated community manager for our social profiles. Buffer enables us to stay on top of our social channels with a minimum effort.

Mid Market (51-1000 emp.)
Dec 28, 2015
 Source
Overall Rating:
4.5
EP
Erin A. P.
Horn
Share
"Social Media Autopilot"
What do you like best about Buffer?

I love the smart posting time feature that calculates when your posts are most engaged with by your audience. I also like being able to schedule posts for weeks in advance, so my social media accounts are active without me even thinking about it.

What do you dislike about Buffer?

I would like to see Instagram added to the list of available account types, but I understand that's an issue from Insta's end.

What problems is Buffer solving and how is that benefiting you?

I'm building my presence on social media with very little time invested. I can browse relevant content on feedly, add it to my Buffer queue, and schedule links for the next month quickly and easily.

Small Business (50 or fewer emp.)
Oct 23, 2015
 Source
Overall Rating:
4.5
Brad H. avatar
Brad H.
Creative Director
Share
"Best, easiest social posting mechanism"
What do you like best about Buffer?

Buffer's set-it-and-forget-it capabilities. I don't have time to be scheduling everything, or manually separating my shareable items, so letting Buffer do that work for me is important. The other thing I like is the simplicity and ubiquitousness. One click on the browser extension brings up the share sheet, if I have text selected it auto-fills that into the post.

What do you dislike about Buffer?

I wish the scheduling was dynamic for every day based on my followers' historical usage. Right now you can set recommended times, but I wish I could set chunks of time and it would post at the optimal moment for each chunk during the day. I also wish we could have more analytics and tracking options to know the impact of our social posts in the short and long term.

What problems is Buffer solving and how is that benefiting you?

We don't have a dedicated social media expert in house that can handle this full time, so having the option to quickly set up some posts is key for us. We really need to make the most of our time. If we can spend 5-10 minutes a day making posts and have them set to publish at the best time of day, it helps us a lot.

Mid Market (51-1000 emp.)
Aug 07, 2015
 Source
Overall Rating:
4.5
RB
Raluca B.
Digital Marketing Manager
Share
"Great scheduling tool"
What do you like best about Buffer?

It's the easiest scheduling tool I have used. Really simple interface, love that you can also add pictures or videos to posts.

What do you dislike about Buffer?

The fact that only 10 posts/day are allowed. And I haven't seen the suggestions tab lately, it was quite useful at times.

What problems is Buffer solving and how is that benefiting you?

Scheduling social media posts has become very easy, takes about 15 minutes to add them all for the day.

Small Business (50 or fewer emp.)
Jul 22, 2015
 Source
Overall Rating:
4.5
LM
Lucio M.
Marketing Strategist
Share
"Great SMM Planning & Reporting"
What do you like best about Buffer?

- It has a great UX - It's easy to use - It's immediate & intuitive. A great solution. Recommended for SMEs and professionals, freelancers.

What do you dislike about Buffer?

Limited social media. It's no possible to use with Instagram, YouTube, Vimeo. I hope some new features will be integrated in this fantastic tool.

What problems is Buffer solving and how is that benefiting you?

One place to manage, monitor, analyze social media. The greatest benefit is the time saving, using Buffer I saved many working hours in planning social media marketing campaigns and monitoring. I recommend the "Awesom" plan. A good price for a great social media product.

Small Business (50 or fewer emp.)
Mar 24, 2015
 Source
Overall Rating:
4.5
NW
Natasha W.
Executive Assistant And Social Media Specialist
Share
"Great tool and easy to use."
What do you like best about Buffer?

Buffer is one of my favorite tools to use when managing a company's social media. I've consistently used the tool for various companies for the past several years. One of my favorite things about Buffer, other than being able to easily schedule tweets, is the ability to use the add-on feature through Google Chrome. If I find an article that I would like to post, I can click the add-on Buffer button in the top right-hand corner and add the page to my queue. I usually have several tabs open with potential articles, so this feature makes it easy to organize any articles I come by.

What do you dislike about Buffer?

If I had to say one thing that I dislike about Buffer, it would be that you can only add one picture to your Twitter updates.

What problems is Buffer solving and how is that benefiting you?

Buffer has worked very well for me and my colleagues. I've introduced Buffer to a few companies and they've had no problem learning how to use the social media tool. It's also nice to be able to see what everyone has added to the queue.

Enterprise (> 1000 emp.)
Mar 01, 2014
 Source
Overall Rating:
4.5
CW
Chandler T W.
Director
Share
"Generally Pretty Cool"
What do you like best about Buffer?

It's dead simple. I recommend it to everyone I know who works in Communications. As a company I'm rooting for them. The suggested post work very good also.

What do you dislike about Buffer?

Sometimes it doesn't work with the keyboard strokes and or accounts get disconnected. I wish there we better analytics for the regular paid version, not just business.

What problems is Buffer solving and how is that benefiting you?

It makes posting really simple - I don't have to go into Hootsuite which at times feels cumbersome.

Enterprise (> 1000 emp.)
Aug 15, 2013
 Source
Overall Rating:
4.5
CR
Carly R.
Social Media Manager
Share
"Without buffer, I would not be able to manage all of my social media effectively!"
What do you like best about Buffer?

I love the fact that I can use the Buffer chrome extension to easily top off my queue of posts/tweets. I get all of my scheduling done each morning and I have the rest of the day to tend to the rest of my work load.

What do you dislike about Buffer?

I wish Google+ was available as one of the platforms. I do not like the limited analytics for the Facebook portion of posts. Why does it not show the number of clicks when links are used and shares?

What problems is Buffer solving and how is that benefiting you?

Not provided

Small Business (50 or fewer emp.)
Aug 09, 2013
 Source
Overall Rating:
4.5
DV
Darryl V.
Social Media Manager
Share
"My Social BFF!"
What do you like best about Buffer?

I really enjoy the analytics that are provided. It gives me the opportunity to see what types of content are working along with best times to tweet. I also like to dive into data and Buffer gives me the chance to spot trends among my community that algorithms sometimes can't.

What do you dislike about Buffer?

Honestly, there isn't anything I don't like about it.

What problems is Buffer solving and how is that benefiting you?

Not provided

Small Business (50 or fewer emp.)
Aug 07, 2013
 Source
Overall Rating:
4.5
AK
Aswin K.
Account Executive
Share
"Best in class solution for scheduling social media posts!"
What do you like best about Buffer?

I love the set times scheduling (stacking) method they use. As a community manager I found that Buffer helped me accomplish what I wanted in quick time. Their analytics are not bad either

What do you dislike about Buffer?

There's an inability to search for particular tweets using geolocation, as with competitors like Hootsuite.

What problems is Buffer solving and how is that benefiting you?

Not provided

Mid Market (51-1000 emp.)
Feb 26, 2013
 Source
Overall Rating:
4.5
BB
Brian B.
Chief Marketing Officer
Share
"Schedule your Social Soundbites"
What do you like best about Buffer?

A common concern for B2B sales reps using Social media is time-wasting. With Buffer, a Sales Rep can schedule his/her social shares for an entire week. Come in Monday, select the most relevant content and then fill er um. select which networks get what content and you're done

What do you dislike about Buffer?

Can't share to G+, and can't do more triggers like you can with IFTTT

What problems is Buffer solving and how is that benefiting you?

Not provided

Small Business (50 or fewer emp.)
Feb 23, 2024
 Source
Overall Rating:
4.0
Aditi J. avatar
Aditi J.
Social Media Growth Hacker
Share
"Easy Scheduling tool for marketers"
What do you like best about Buffer?

It makes social media scheduling in advance on different platforms at once very easy than manually scheduling.

What do you dislike about Buffer?

The unpaid version has limitations to the number of platforms you can use schedule at once. So you want to schedule on multiple platforms more than 3 you will need to do it separately.

What problems is Buffer solving and how is that benefiting you?

This makes the problem of social media scheduling very easy. It makes the process very structured and oraganised for someone to manage. It helps you stay in track with your calendar.

Small Business (50 or fewer emp.)
Jan 29, 2024
 Source
Overall Rating:
4.0
IC
Iti C.
Crm Manager & Email Marketing Consultant
Share
"Easy to schedule for all SMM folks"
What do you like best about Buffer?

Small plans to high plans for every individual to enterprise schedule posts for multiple channels Different time slot selections

What do you dislike about Buffer?

You cannot reply to mentions less features or basic features for instagram

What problems is Buffer solving and how is that benefiting you?

Scheduling posts, social media calender management, setup of multichannel marketings posts, team access to tool. It takes away the pain of posting instantly and also gives the buffer to think creatively while scheduling is being taken care of

Mid Market (51-1000 emp.)
Sep 23, 2023
 Source
Overall Rating:
4.0
Rashmi T. avatar
Rashmi T.
Social Media Analyst
Share
"Amazing tool with loads of features"
What do you like best about Buffer?

Everything! The way it is intuitive and easy to use with the detailed analysis of all the data

What do you dislike about Buffer?

The price is too high, but it is worth it. More helpful for large scale agencies

What problems is Buffer solving and how is that benefiting you?

Social media analysis Competitor analysis Social media reporting

Mid Market (51-1000 emp.)
Nov 16, 2022
 Source
Overall Rating:
4.0
Heena T. avatar
Heena T.
Assistant Marketing Manager
Share
"One-stop solution to manage your content placement across social platform"
What do you like best about Buffer?

Ease of creating a draft for the entire week and scheduling it. This helps to keep the content plan right on track without missing on any deadline and constant tracking

What do you dislike about Buffer?

LinkedIn channel integration usually gives out bug or fail to meet the results

What problems is Buffer solving and how is that benefiting you?

Multi-platform management along with deadline management without much manual interference

Small Business (50 or fewer emp.)
Oct 08, 2022
 Source
Overall Rating:
4.0
Prem K. avatar
Prem K.
Accountant
Share
"Best software to manage your social media with "BUFFER"
What do you like best about Buffer?

Buffer has been one of the best and easy social media management software for 11 years. I can easily add my social media channels in just a few steps and schedule posts on all my tracks with one click. I can also start my page to create from here.

What do you dislike about Buffer?

Buffer is a good application for managing social media, but it should improve its UI and add more features like RSS feed, Content strategy, etc.

What problems is Buffer solving and how is that benefiting you?

Buffer is a beneficial platform for growing my business through managing social media. I can schedule my posts on all my social media channels. It allows me to Analyze social media post results and engage with their community. I can also plan for my campaign.

Small Business (50 or fewer emp.)
Jun 28, 2022
 Source
Overall Rating:
4.0
SR
Simon R.
Director
Share
"Buffer provide a great service, but I did find better"
What do you like best about Buffer?

Easy social media management, that we could across our team for multiple clients. Good insights and analysis. And nice little touches, like it automatically pulling in pictures from any pages you were linking to - so you didn't have upload them.

What do you dislike about Buffer?

In the end we switched to Loomly. There wasn't anything specific we disliked about Buffer we just found that, at the time, Loomly offered better value for money for us to do both scheduling and analytics and also was just a little more user friendly. We have tried a number of services like this - including Hootsuite - and Buffer would have been our choice, had we not preferred the cost and interface of Loomly.

What problems is Buffer solving and how is that benefiting you?

It solves the key problems of a) posting across multiple social media platforms and b) being able to schedule content to go live in the future. It also has lots of handy shortcuts to speed up what we do.

Mid Market (51-1000 emp.)
May 17, 2022
 Source
Overall Rating:
4.0
Sabina C. avatar
Sabina C.
Software Engineer
Share
"easy to schedule content with Buffer"
What do you like best about Buffer?

Buffer makes it easy to schedule and post to social networks. You can schedule multiple posts simultaneously on multiple connected platforms. You can also create a calendar, which allows you to specify days of the week and favourite times of day to post to your website.

What do you dislike about Buffer?

I had connection problems because from time to time I unlinked some accounts.

What problems is Buffer solving and how is that benefiting you?

It helped to schedule publications for specific times and days of the week.

Small Business (50 or fewer emp.)
May 16, 2022
 Source
Overall Rating:
4.0
Dev K. avatar
Dev K.
Customer Specialist
Share
"Affordable & Helpful"
What do you like best about Buffer?

The best advantage of Digital Marketing is that, that we can keep a track of our campaigns in real-time and can modify them if required. This is the thing where Buffer scores 110/100 and further also helps to get the modification campaigns in real-time.

What do you dislike about Buffer?

Nothing as of now. Buffer is good for the folks running a start-up

What problems is Buffer solving and how is that benefiting you?

It saves my time in doing some repetitive posts. The repetitive tasks are well handled by the bots of the Buffer

Small Business (50 or fewer emp.)
Apr 06, 2022
 Source
Overall Rating:
4.0
Devyani S. avatar
Devyani S.
Customer Relations Associate
Share
"Easy to use social media management tool for small digital agency"
What do you like best about Buffer?

I loved their freemium plan where I can try them without any time constraints with a single media account. Also, they got a pretty good automated scheduling feature for planning ahead for your monthly social media post calendar Their dashboard is very easy to understand helps me identify daily post metrics at one place without going to their specific social media accounts.

What do you dislike about Buffer?

They add masks on links in captions of posts that makes me annoying as it makes fo9llowers confused whether they are clicking on the right link or not. Also, their price is not that affordable even if they provide pretty good features but they sometimes fail their promises. Their scheduling toll sometimes reschedule itself some posts that make my campaigns mismatch on the ground.

What problems is Buffer solving and how is that benefiting you?

I and my team manage clients' social media to make their posts roll on time with campaigns. It helps us manage multiple accounts without any hassle and make us take decisions based on analytics and improve further posts resulting in better engagements.

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