Drip Reviews & Product Details

The visual workflow automation builder is powerful yet easy to use! I’ve automated majority of my client’s marketing and customer service functions using it and it saves us a LOT of time. Not to mention it generates LOTs of sales as well!

I’m not a huge fan of the pink colors. Other than that, it’s great!

I’m trying to automate as much of the marketing, customer Onboarding and after sales service as possible. Benefits are time savings as well as targeted campaigns that speak the right message to our customers.

The UX is good - super easy to navigate and pretty much anyone can log in and work out how to do things. The workflows are great and the feature I use the most. I like the new broadcast UX too - easier to use!

The analytics don't give me the insight I want all of the time - they're really basic and clunky to find what you want. I also find Drip generally really buggy - it's getting better but in the early days I was on live chat to the team a couple of times a week to report something not working. The live chat team are super helpful but often their answer is "I don't know why that's happening, let me bring it up with our dev team" and then you have to wait a week or two for a response. That can be really annoying if you've got something you need to send quickly!

Being able to send dynamic, personalised marketing comms to our customers.

Drip helps my client, who's not technical, to realize her basic goals: growing and engaging with customers. From a technical point of view it's not rocket science. Many features are straightforward and a plus side are the automations flows which was a surprise to me since I'm used to enterprise solution in the past.

What I miss in Drip currently is to incorporate our livechat application. Which holds many data concerning questions from customers. In order to create a relation between the 2, another application is being used. I would like to see more ready-to-connect apps capabilities in the future.

As mentioned, we use Drip mainly to grow our list and engage with our customers and prospects. Next step is to build a CLM which will follow our customers/propects CLC, segment, and personalize content relevant in what stage the customers/propects is located. Drip will help us setting this up.

Drip is a great tool - it has a great user interface. I have used it to create email templates and segment email lists, and it really helped redefine email strategy all together. It was intuitive and easy to use with great customer service and a comprehensive knowledge documentation hub that makes it easy to get used to the tool. Also, there are tons of integrations - I used Drip specifically with eCommerce brands and the Shopify integration made it so easy.

The one thing that could be improved with Drip is the pricing. Some of the brands I worked on were just starting out, and it was a hard sell because it was steep in comparison to other email platforms.

Segmenting lists and in depth reporting have made it helpful to get valuable data from campaigns. Also, since Drip is an eCommerce platform, it provides more reporting in that space than other all-encompassing platforms don't.

Automation and workflow formulas that seems to be what I like the most.

I have not enough experience with drip yet to know anything that I consider a major dislike.

Taking leads and implementing them into conversions for my client.

- Such a nice clean interface - a pleasure to use. - Hugely capable workflow engine - Advanced liquid language support in both workflows and emails - Chat support readily available and very friendly

- A few minor feature gaps (e.g. date triggers in workflows) - Drip a bit standoff-ish with FB community engagement

Automated upsell and cross-sell email sequences targeted at identified segments

It has a very in-depth automation back end built in

The wysiwyg editor could use some work and is sometimes hard to use.

They helped us reach a larger audience and capture emails via a pop-up

I really like using Drip. The UI is very clean and easy to follow. It also has many capabilities at the basic plan that would cost much more than another platform.

For me specifically, the cost was a bit too high at such an early stage in my business. I was not bringing in any income, and my situation changed to where I had to put things on hold. I don't think there was much that I didn't like about drip.

Man did it make emails slick and easy! There was very little thought that needed to go into the composition of workflows.

Drip makes it easy to automate your marketing without having to do a lot of manual work.

Visual editor could be improved. Not easy to size images

Marketing automation, increasing AOV, LTV and abandoned carts

- Really cool and easy to use email template builder and marketing automation. - UI/UX compared to other products is much much better. - Really like the event based email triggers which are very easy to setup. - Their lead scoring feature is definitely the best.

It is a bit pricey compared to other products.

Marketing automation.

WYSIWYG in workflows, central overview and easy broadcasting.

confusing integration with Thrive Architect, lousy opt-in forms, some not-straight-forward details (such as the number of days an email should be sent after the previous email in a campaign). slow customer servieaf, no chat function with Drip possible.

Automation of newsletter subscribers, automation of customer follow-ups, integration with payment services and 3rd party plugins and themes for WordPress.

The sheer power of its workflows and rules.

The visual workflow maker is too "stiff". I'd love to have a more "free flow" design

it helps me handle all the automations to scale my business

The interface is clean and easy to work with, lots of opportunities for tracking, tagging and automations.

Lack of drag-and-drop in automations is a huge negative - with the visual nature of the editor it really should come as standard. Centralising the emails would also be good, being able to post banked emails in multiple automations without having to manually create a new 'copy' of the email.

Drip runs my entire email list, and it's where I email my readers about once a week to let them know what's going on.

Drip allow me to set up email drip campaigns that we use for marketing and on-boarding scnerios. It has all the features needed in the area of analytics. They recently introduced Visual designer for emails which makes it easy to create emails without any skills in HTML

For me DRIP lacks an option to use different senders depending on rules etc. I would also love to drip enable copying email between campaigns and broadcasts

Marketing and CSM. We trigger broadcasts and campaigns depending on certain triggers or custom fields values from Salesforce.

The subscribers segmentation features are probably the most powerful and advanced in the Marketing Automation market. Also the customer support team is world class!

The workflow features need improvements. More options should be offer to start a workflow (i.e scheduling etc). Also some functions should me made clearer.

We needed a Marketing Automation platform to engage and nurture our database but as a start-up we didn't have the budget to opt for one of the 'big' Marketing Automation platform.

I like how I can easily automate follow ups using rules, workflows and campaigns. It makes it easy to follow up with clients and make sure my business is at the front of their mind.

It's pretty complicated when you're first starting. Some kind of onboarding process would be really beneficial. Otherwise you're not using Drip to it's full potential.

Automation. Making sure the right customers are getting the right emails at the right time, without the tedious tasks of following each subscriber.

We have it linked to another marketing tool and the two work seamlessly together in automating our emails. We love how drip offers and easy snapshot of how our emails are performing. I would absolutely recommend this product.

While we are able to build decent looking emails in the tool, it would be nice to have a more robust building template.

Saving our salespeople time but nurturing prospects with automated emails!

It's a very easy to use system with great flexibility to implement your own workflows, surveys and email campaigns. It's very visual which greatly helps the usage.

The easiness of use of the editing too could be improved and there could be additional tools to format text in emails (although it has improved with the latest email builder, but still not so easy to use as other tools)

Keep track of customers, automate email marketing and workflows, implement pop ups, lead collection

Recently, they launched the ability to share your workflows with others. Essentially, creating the ability to share templates.

It's not the easiest to learn. It may take a bit to get the hang of it.

The ability to provide customers a way to gather feedback from their customers.

Drip does what it does really well. I love how easy it is to build automation sequences that serve my customers.

It can be hard to manage tags, and proper tagging makes all the difference in the world.

I'm using it as CRM and email automation platform for a coaching and online education platform.