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Drip Marketing Automation Software logo
Drip
Automate Your Marketing Flow
4.4

( 459 )

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Drip Reviews: 4.4/5 — Solid Choice

Drip Overview
What is Drip?

Connect, engage, and relate to every customer on a personal level with smarter ecommerce marketing automation by Drip.

Company Drip Global, Inc.
Year founded 2013
Company size 51-200 employees
Headquarters Minneapolis, Minnesota, USA
Social Media
Drip Categories on Findstack
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What Drip is best for?
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Drip Product Details
Capabilities
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based
Support 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support
Training Documentation
Languages English
Drip Features
A/B Testing
AI-assisted content or subject line generation
Analytics/ROI Tracking
Attribution Modeling
Behavioral Targeting
Campaign Management
Chatbots / live chat / conversational marketing
Contact Management
Content Management
Conversion rate optimization (heatmaps, session replay, feedback polls)
CRM Integration
Custom audiences (social ads) and ad audience sync
Drip Media
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Drip Screenshots
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Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: September 08, 2026
Drip Marketing Automation Software logo
459 Drip Reviews
4.4 out of 5
Small Business (50 or fewer emp.)
Nov 07, 2019
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"User-friendly, gets results "
What do you like best about Drip?

I like that it’s extremely easy to set up, understand, and execute. You don’t need a background in tech to make the automations work, though the Drip team is always on hand to help should you run into any issues.

What do you dislike about Drip?

I don’t have any complaints about Drip’s service.

What problems is Drip solving and how is that benefiting you?

I’m new to automations for e-commerce and needed a platform that was easy to use but also scalable for my business.

Small Business (50 or fewer emp.)
Nov 07, 2019
 Source
Overall Rating:
5.0
TH
Tim H.
Director Of Communications
Share
"If you're on the fence, GET DRIP!"
What do you like best about Drip?

I like the easy segmentation tools and their seamless integration with custom rules and workflows. The automations make my life so much easier.

What do you dislike about Drip?

The Liquid integration between Drip and Shopify are not always in sync like I would like them to be. Some fields that are supposed to be available just are not.

What problems is Drip solving and how is that benefiting you?

Automations. Automations. Automations. We've doubled our open rates and cut in half the number of emails we send to our entire audience. Communicating to our customers with what they want to hear and when they want to hear it has been a game-changer.

Small Business (50 or fewer emp.)
Nov 07, 2019
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"So easy to use for beginners!"
What do you like best about Drip?

I love how easy and intuitive it is to use Drip! I’ve set up multiple workflows and campaigns and have excellent delivery rates! I love how easy it is to navigate and the set up was very straightforward. Customer service have always been excellent in dealing with my questions and extremely knowledgable. Drip integrates seamlessly with my choice of lead forms and various other integrations such as Zapier and Bonjoro. I love that I can have several emails lists under my account and toggle between them too. overall my whole experience has been positive.

What do you dislike about Drip?

There isn’t anything I dislike about drip. The price jump between tier one (49$) and tier two (122$) is pretty steep which.

What problems is Drip solving and how is that benefiting you?

My open rates have increased dramatically with drip. From 13% to over 40% and find that I can set up complex workflows so easily and seamlessly.

Small Business (50 or fewer emp.)
Nov 07, 2019
 Source
Overall Rating:
5.0
Vince C. avatar
Vince C.
Owner
Share
"Drip is the easiest system I have used"
What do you like best about Drip?

The system has many integrations but they have the BEST customer service. The Drip system easy to use and customer support is amazing. You will never be lost with drip beacuse help is always one chat away.

What do you dislike about Drip?

It has issues working on Firefox. I wish that the integration for Facebook was a bit easier to add accounts to.

What problems is Drip solving and how is that benefiting you?

We are a marketing company and drip is a big part of our funnels we set up for clients. Automated email sequences are a must but are usually a nightmare to lay out. Drip solves that with an easy to use interface.

Small Business (50 or fewer emp.)
Nov 06, 2019
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Great, flexible system"
What do you like best about Drip?

We’ve been working on a project which we thought we’d struggle to get off the ground, but with Drip we’ve managed to tailor all of the tags and email send times so that everything is working harmoniously in WordPress

What do you dislike about Drip?

At the moment, nothing. We haven’t used it long enough to have dislikes

What problems is Drip solving and how is that benefiting you?

We completely built our system around drip which has allowed for fully customisable user journeys which is so great.

Small Business (50 or fewer emp.)
Nov 06, 2019
 Source
Overall Rating:
5.0
Dave W. avatar
Dave W.
Wine Sales Representative
Share
"There is nothing like Drip"
What do you like best about Drip?

The first thing is the visual aspect of drip, it takes a little bit of time to get used to it, but once you understand the concept, it's by far superior to anything on the market. The concept "If this" "then that" is so powerful because you can customise your campaigns. If you can think it then you can build it, using tags, rules and workflows which is Drips automation. This is a very powerful email delivery system that is the best system currently in the market.

What do you dislike about Drip?

I do dislike that there is no phone helpline because Drip can get complicate, it's sometimes hard to explain in writing issues if you could talk to someone, I think problems would be resolved quickly.There's not a lot to dislike. If there was anything, it can sometimes get a little confusing inside of Drip, because of just how much information and stats you can collect. I am finding it hard to write a dislike. It is a little expensive.

What problems is Drip solving and how is that benefiting you?

Integrations with my Shopify store is so powerful. This is saving on time because of the power of Dynamic emailing.

Mid Market (51-1000 emp.)
Nov 05, 2019
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Why I love drip "
What do you like best about Drip?

The responsiveness of the customer service team is a critical element to this platform that makes it accessible and productive for our business.

What do you dislike about Drip?

Some of the field restrictions and budding development on customization.

What problems is Drip solving and how is that benefiting you?

User engagement and constant communication has been critical problem solved with Drip. We have recently realized the automation.

Small Business (50 or fewer emp.)
Nov 05, 2019
 Source
Overall Rating:
5.0
Danny d. avatar
Danny D.
Eigenaar Diverse Webshops
Share
"Great and powerful product"
What do you like best about Drip?

Drip is user friendly but very powerful. There are features the big players like Salesforce and Selligent don’t have (or extremely complicated to accomplish). It’s great that Drip has user friendly options for the less technical users, but also have developer minded tools and options that are necessary for more complex use cases.

What do you dislike about Drip?

Analytics is a little bit basic. The clickrate is based on the entire send group, should only be calculated on the opens (CTR). Also, it’s hard to quickly analyze which content block was the most popular or which button was clicked on most, because there isn’t any visual overlay like a heat map, something which in other ESP’s is normal.

What problems is Drip solving and how is that benefiting you?

Love that you can use JASON files to generate unique content per user. This is a very powerful feature which is even hard to achieve with much more expensive tools.

Small Business (50 or fewer emp.)
Nov 05, 2019
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Brilliant intuitive service"
What do you like best about Drip?

It's easy to get to grips to, makes sense and hammers every other ESP out there.

What do you dislike about Drip?

The massive switch to focusing on ecommerce - it still works for us and is obviously a strategic direction they're going in, but it feels like they might leave us behind in the future.

What problems is Drip solving and how is that benefiting you?

It's made email automation so much easier for us.

Small Business (50 or fewer emp.)
Nov 05, 2019
 Source
Overall Rating:
5.0
Edgard D. avatar
Edgard D.
C.E.O.
Share
"Great tool. Very powerful, yet simple."
What do you like best about Drip?

Automation and rules. Possibilities are endless.

What do you dislike about Drip?

The learning curve is somewhat difficult, but well worth the investment in time.

What problems is Drip solving and how is that benefiting you?

Auto responder sequences for my online info products. I have more control over prospect nurturing.

Small Business (50 or fewer emp.)
Nov 05, 2019
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"a must have for any ecommerce business"
What do you like best about Drip?

The automation works great and provides a lot of features to create awesome campaigns and workflows.

What do you dislike about Drip?

I was trying to migrate a store with 30,000+ subscribers and their system blocked my account 3 times although that I sent all info requested by their compliance team.

What problems is Drip solving and how is that benefiting you?

Automation of emails based on customers' behavior.

Small Business (50 or fewer emp.)
Nov 05, 2019
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Learning curve but excellent customer service"
What do you like best about Drip?

There's a Learning curve, maybe because I'm not really familiar with marketing solutions but once you get the hang of it the possibility are endless. Your limited only by your imagination

What do you dislike about Drip?

Learning curve, and the guide is a bit confusing.

What problems is Drip solving and how is that benefiting you?

Mainly basic emails at the moment but I'm working on expanding that to more custom-tailored emails. Definitely more repeat customers as I can use their purchase history to suggest complimentary products

Small Business (50 or fewer emp.)
Nov 05, 2019
 Source
Overall Rating:
5.0
SO
Sandy O.
Owner
Share
"I’m very satisfied with Drip!"
What do you like best about Drip?

I was looking for a CRM for my wholesale business and found soooo much more. I can even use DRIP for the retail end of my business as well for all things marketing and CRM.

What do you dislike about Drip?

Adding contacts manually is a little clunky.

What problems is Drip solving and how is that benefiting you?

Marketing to wholesale clients, follow through with existing wholesale customers, follow through with existing retail customers.

Small Business (50 or fewer emp.)
Nov 05, 2019
 Source
Overall Rating:
5.0
CZ
Christin Z.
Co Founder And Creative Director
Share
"Very user friendly."
What do you like best about Drip?

Everything was very simple and clean. Super straight forward to use. And I know there is a lot of potential and usage for more indepth marketing needs. But incredibly easy for beginners, as that is where I am now.

What do you dislike about Drip?

The price is higher than other options. The price point could be lower.

What problems is Drip solving and how is that benefiting you?

Email automation

Small Business (50 or fewer emp.)
Nov 05, 2019
 Source
Overall Rating:
5.0
KC
Kristina C.
Ceo
Share
"Great service"
What do you like best about Drip?

We like workflow and automatization of Drip service

What do you dislike about Drip?

Sometimes its takes time Drip send letters to our customers.

What problems is Drip solving and how is that benefiting you?

We have been working with Drip already a year so its hard to remember, but he good thing is,Drip have wonderful professional support.

Small Business (50 or fewer emp.)
Nov 05, 2019
 Source
Overall Rating:
5.0
Michal J. avatar
Michal J.
Cto & Co Founder
Share
"I like the new workflows and automation"
What do you like best about Drip?

I used Mailchimp before switching to Drip. Drip has much better options to set up automated workflows. I like the new text editor, too.

What do you dislike about Drip?

There's always space for improvement, but I cannot say I dislike any particular feature. It does what it's supposed to do for me, great value for money.

What problems is Drip solving and how is that benefiting you?

It helps us capture leads and send automated campaigns.

Small Business (50 or fewer emp.)
Nov 01, 2019
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Drip is awesome "
What do you like best about Drip?

I love I can segment at a granular level and can create complex workflows and automations

What do you dislike about Drip?

Not all subscribed come over at first with migration

What problems is Drip solving and how is that benefiting you?

Set it and forget it marketing

Enterprise (> 1000 emp.)
Oct 05, 2019
 Source
Overall Rating:
5.0
David B. avatar
David B.
Information Technology Analyst
Share
"Drip is a great email marketing automation platform. "
What do you like best about Drip?

Drip is very easy to use and the integration logic with Drip is very simple to execute. The best features offered by Drip are emails automation programed. This is the great application of building emails. Drip is very flexible and you will have a lot of options for your email Campaign.

What do you dislike about Drip?

The only thing that I dislike about Drip is that when sending an email to a specific a group of contacts you are unable to choose any another groups of contacts to exclude from the send. The interface is clunky and sometimes difficult to navigate. It can be too difficult to setup the rules for sending out automatic emails with the statement.

What problems is Drip solving and how is that benefiting you?

Drip helped us send much more effective marketing Compaign emails. The emails are simple to create. This software provide the great opportunity to our users for creating emails in a more efficient way. I would recommended this software to everyone.

Small Business (50 or fewer emp.)
Aug 29, 2019
 Source
Overall Rating:
5.0
Felipe G. avatar
Felipe G.
Director Of Sales & Customer Experience
Share
"Easy to use product, great for newbies"
What do you like best about Drip?

The pre-built campaigns take the guesswork out of creating your first campaigns and give you a great baseline for designing new ones moving forward.

What do you dislike about Drip?

The creation of individual mailing lists is a bit confusing, and all contacts seem to be added into a single pool and must then be found by filtering your contacts, which is a bit cumbersome.

What problems is Drip solving and how is that benefiting you?

Sending and managing email based newsletters with automation and notifications to our sales team.

Mid Market (51-1000 emp.)
May 31, 2019
 Source
Overall Rating:
5.0
RH
Rena H.
Marketing Manager
Share
"Best computerization programming; Incredible business instrument."
What do you like best about Drip?

Dribble is the main stage that could deal with the complex robotized work processes I needed to assemble. The UI is simple, quick, and useful. The assortment of alternatives for arranging contacts, setting up guidelines and triggers, and performing mass activities is outstanding. The visual developer is superior to anything some other that is coordinated into an ESP, that I've seen, and underpins restrictive organizing and dynamic substance. The Drip group acquainted us with these apparatuses, showed us how to utilize them, and has helped us advance over the previous year. These robotizations drive huge income. We likewise love the announcing and investigation, which give us a total image of our email advertising endeavors. To wrap things up, support from our record chief is anything but difficult to get to and in every case very accommodating!

What do you dislike about Drip?

Now and again it's difficult to explore between various pieces of the application and it tends to be somewhat moderate to utilize on the grounds that most changes include a full page reload to invigorate stuff. Not by any stretch of the imagination a major ordeal as it is anything but an application you need invest extensive stretches of energy in. When you discover your way around the different parts it is anything but an issue by any means.

What problems is Drip solving and how is that benefiting you?

We are making a superior pictured and customized promoting channel. This stage tracks the measure of individuals visiting your site and can help direct you with explanatory choices. I regularly fare reports so I can take an abnormal state diagram take a gander at my present showcasing efforts. Dribble enables me to know precisely what stage every customer is in at some random time. We can likewise observe what data has the most collaboration just as what works and what doesn't.

Small Business (50 or fewer emp.)
May 10, 2019
 Source
Overall Rating:
5.0
Mark  S. avatar
Mark S.
Founder
Share
"Drip is the best email / marketing automation platform on the market!"
What do you like best about Drip?

So powerful and pretty easy to use. You can automate emails, send campaigns based on web pages your users visit, run evergreen webinars and so much more. Really this is just scratching the surface. This company also has a product named "center" that adds additional functionality to your marketing efforts like dynamic Facebook custom audience generation which is very powerful. I like this software so much I enrolled to become a Certified Drip consultant.

What do you dislike about Drip?

To be honest, I really haven't found anything that I dislike about Drip. They are promising some major upgrades to the system so I am pretty happy.

What problems is Drip solving and how is that benefiting you?

As a marketing consultant, I try to get my Clients to offer lead magnets or free reports to visitors and then progressively profile them using Drip along with onsite retargeting. It is amazing the results you can get when you engage visitors over and over again. We are using this on a school as a test and after only one month they have seen a 60% increase in new students. Goal is a 200% increase in new students.

Small Business (50 or fewer emp.)
May 09, 2019
 Source
Overall Rating:
5.0
Paul I. avatar
Paul I.
Owner
Share
"marketing automation I never realised I REALLY needed"
What do you like best about Drip?

It's so easy to create an amazingly sophisticated workflow and even more amazing, when you get stuck, having 24/7 live chat support has been fantastic!

What do you dislike about Drip?

Not being able to easily view all subscribers

What problems is Drip solving and how is that benefiting you?

Automating e-mails, from general enquiries, newsletters and pre and post sales.

Mid Market (51-1000 emp.)
Apr 02, 2019
 Source
Overall Rating:
5.0
Charlie M. avatar
Charlie M.
Ceo
Share
"Drip is Marketo for the Common Man"
What do you like best about Drip?

Anyone can use Drip. You don't have to have huge marketing or tech teams to succeed with Drip. The application is easy to learn. The documentation is good and Drip taught us what we needed to know over many months. The Drip team is invested in our success and is always available to help and advise on whatever we need. We are especially impressed with the power and simplicity of Drip's automation tools. The Drip team introduced us to these tools, taught us how to use them, and has helped us optimize over the past year. These automations drive significant revenue. We also love the reporting and analytics, which give us a complete picture of our email marketing efforts.

What do you dislike about Drip?

Many features we want are still being developed. We can do everything we need to do, but we know there is more coming. There are now entire feature sets that did not exist when we started a year ago. The Visual Builder has been great for us, but it did not exist when we started. There is decent functionality for A/B testing, but we know there will be more in the future.

What problems is Drip solving and how is that benefiting you?

We have increased web sales dramatically by using Drip. We are also able to better manage our customer list. We bought Drip because we needed a better email tool. We are now benefiting from Drip's powerful CRM tools.

Small Business (50 or fewer emp.)
Feb 05, 2019
 Source
Overall Rating:
5.0
TS
Taylor S.
Solutions Manager
Share
"It's far easier than any of the other tools I've used"
What do you like best about Drip?

Not provided

What do you dislike about Drip?

Not provided

What problems is Drip solving and how is that benefiting you?

Not provided

Small Business (50 or fewer emp.)
Jan 18, 2019
 Source
Overall Rating:
5.0
AF
Ashley F.
Support Representative
Share
"We love it."
What do you like best about Drip?

Workflows, Automation, Campaigns, Broadcasts. If you put the right lists in, there are so many powerful ways to organize your emails.

What do you dislike about Drip?

There is a learning curve absolutely, but once you know how it works, you're golden.

What problems is Drip solving and how is that benefiting you?

Marketing efficiently based on data has not always been our strong suit, with drip they do a lot of the work for us.

Small Business (50 or fewer emp.)
Jan 08, 2019
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Excellent for Mailing Lists"
What do you like best about Drip?

I love the Drip flowchart system for creating email campaigns and funnels and all the options using the different segmentations.

What do you dislike about Drip?

I wish it were a hot tick easier to set up, I'm still struggling with the learning curve. There is just a lot one can do with this and I feel a bit overwhelmed.

What problems is Drip solving and how is that benefiting you?

I want to add tags and labels to my mailing list base, and this easily allows for that and to incorporate it into your funnel.

Small Business (50 or fewer emp.)
Nov 06, 2018
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Super easy to get started "
What do you like best about Drip?

If you're looking for a simple platform that's easy to get up and running, Drip is it. There are templates and tools to get your first drip campaign started within a few hours. Also, their chat support was immensely helpful throughout my usage.

What do you dislike about Drip?

Drip is designed for a fairly simple layout and doesn't allow for a ton of customization. There's no email builder drag and drop tool. That said, my Drip emails had way better open rates than drag and drop tools.

What problems is Drip solving and how is that benefiting you?

Improving conversion rate and awareness about our paid product. We saw a 40% increase in paid conversion when implenting an A/B test of Drip vs No Drip on our blog.

Small Business (50 or fewer emp.)
Nov 06, 2018
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"An intuitive tool for the digital economy business"
What do you like best about Drip?

I am not technical, but I love the ease with which I can build and test creative workflows that play a major role in our profitability. Drip is incredibly intuitive and suitable for the business mind.

What do you dislike about Drip?

Over time - since LeadPages acquired Drip, there has been an unwelcome increase in delays within the solution. Customer support is also no longer what it used to be.

What problems is Drip solving and how is that benefiting you?

Ease of customer segmentation has helped us target customers more effectively and sell more digital products.

Small Business (50 or fewer emp.)
Nov 02, 2018
 Source
Overall Rating:
5.0
MW
Mike W.
Owner
Share
"An Automation Upgrade!"
What do you like best about Drip?

The tags and workflows within DRIP provide me with much more flexibility and creativity than my previous email software. The ability to integrate my lists with Facebook custom audiences is a marketing segmentation dream!

What do you dislike about Drip?

I would like to see more integrations with other software but I know this continues to improve

What problems is Drip solving and how is that benefiting you?

I can easily onboard new clients and seamlessly move them from one email series (campaign) to another. As a marketer, I LOVE the fact that I can easily compose a follow up series for a client without having to learn their email software...I can simply add an account for them in DRIP!!!

Small Business (50 or fewer emp.)
Nov 02, 2018
 Source
Overall Rating:
5.0
SW
Simon W.
Marketing Manager
Share
"A great value platform for email automation"
What do you like best about Drip?

It's simple to use with more advanced features available if needed. The workflows and rules are intuitive and allow a huge amount of control over actions based on subscriber activity. The customer support is exceptional and a pleasure to deal with.

What do you dislike about Drip?

There's not really anything to dislike about Drip.

What problems is Drip solving and how is that benefiting you?

Drip allows us to automate a wide variety of emails, giving us more time to focus on nurturing leads and less time on worrying about who is receiving what emails from us.