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Frase.io Reviews: 4.9/5 — Highly Rated
Frase is a content optimization software that also works as a chatbot tool, however, both features are sold separately. It also uses AI to optimize content and can reliably improve your content development to help outrank the competition. Frase’s outline builder is known for creating intelligent outlines perfectly optimized for target keywords and FAQs. It has great analytics and comes with real-time topic scoring. Content optimization workflows are included and are scalable depending on business needs. You can also easily import content from URLs and Google Docs can easily be integrated.
| Capabilities |
AI
API
|
|---|---|
| Segment |
Small Business
Mid Market
Enterprise
|
| Deployment | Cloud / SaaS / Web-Based |
| Support | 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support |
| Training | Documentation |
| Languages | English |
Frase.io Pros and Cons
- 'Elaborates on why it generated a particular output
- You can easily use it with other AI writing tools (from Frase)
- It’s a time-saver if you have to attend to other content creation needs
- Built-in SEO features to improve your chances of ranking with search engines.
- Rephrasing for up to 400 words at a time, so you can rewrite entire paragraphs.
- The autosave feature can be unreliable
- It can only generate one slogan at a time
- No options for changing tone of voice, beyond making your content more formal.
- No options for expanding content, shortening phrases, or adding keywords.
- The platform is still relatively new and sometimes glitchy
Frase says the quiet part out loud on its own pricing page: “What changes between plans isn’t features — it’s how much you run.” Every tier includes the whole product. What you are buying is throughput — 10, 40, or 100 articles a month — which makes this one of the few tools in the category you can price per unit of output. At yearly rates that works out to roughly $3.90, $2.58, and $2.39 per published article.
- What it is: A content platform for AI-assisted writing and SEO, now positioned as “the content operating system for AI search”.
- Best for: Content teams and agencies producing a predictable monthly volume of optimised articles.
- Pricing: Starter $39, Professional $103, Scale $239 per month on yearly billing. Monthly is $49, $129, $299. Enterprise quoted. Verified July 2026.
- The honest catch: The article allowance is a hard monthly cap and does not roll over, so the per-article rate only holds if you actually use it.
What Is Frase?
Frase began as a research and content-brief tool — analyse what ranks for a query, produce an outline, write against it. In 2026 it has moved considerably further along the workflow: it now runs agents that draft, publish, and monitor content, integrates directly with WordPress, Webflow, Sanity, Wix, and its own FraseCMS, and includes Content Guard, which watches published pages for ranking decay.
The positioning is explicitly about AI search rather than classical SEO. The pitch is that one article which starts getting cited in AI answers can pay back a year of the subscription — a framing that has become common across this category, and which Semrush, Surfer, and Writesonic have all adopted in some form.
What distinguishes Frase practically is that it closes the loop. Research, draft, publish to your CMS, then monitor for decay, with agents handling more of each step as you move up the tiers. Most competitors stop at the draft and hand you a document.
How Frase Works
- Articles per month, capped by tier. 10, 40, or 100 — the primary meter.
- Audit pages. 50, 250, or 1,000 monthly, for analysing existing content.
- Direct CMS publishing. WordPress, Webflow, Sanity, Wix, or FraseCMS.
- Content Guard. Monitors 3, 15, or 50 pages for ranking decay.
- Agents with widening autonomy. Professional auto-publishes FAQ, glossary, and how-to pages; Scale extends that across all content types.
- Seats and sites. 1 seat/1 site, 3/5, then 5/10, with extra seats at $29 a month.
Frase Pricing
Captured from Frase’s pricing page in July 2026, in US dollars. Yearly billing saves 20%.
| Plan | Yearly | Monthly | Articles/mo | Audit pages/mo | Seats | Sites |
|---|---|---|---|---|---|---|
| Starter | $39 | $49 | 10 | 50 | 1 | 1 |
| Professional | $103 | $129 | 40 | 250 | 3 | 5 |
| Scale | $239 | $299 | 100 | 1,000 | 5 | 10 |
| Enterprise | Quoted | — | Custom | Custom | Custom | Custom |
What decides your tier:
- Price it per article, because Frase invites you to. Since every plan has every feature, the only question is volume. At yearly rates that is roughly $3.90 an article on Starter, $2.58 on Professional, and $2.39 on Scale — so the economics improve with scale but flatten quickly. The big saving is Starter to Professional; beyond that you are buying capacity, not a better rate.
- The cap is hard and does not roll over. Ten articles a month is a cap, not a target. A team publishing eight articles is paying $4.88 each, not $3.90. Buy the tier that matches your realistic cadence rather than your ambition.
- Overages exist on the higher tiers. Pay-as-you-go overages are available on Professional and Scale, which is the safety valve if your volume is uneven — and a reason not to over-buy.
- Seats bind before articles for teams. One seat on Starter makes it a solo plan; any collaboration needs Professional. Extra seats are $29 a month, which is cheaper than upgrading a tier for headcount alone.
- Content Guard scales steeply. 3 monitored pages on Starter is nominal; 50 on Scale is a genuine decay-monitoring programme.
- The trial is 7 days with no credit card. Short but genuinely free, and enough to run a couple of articles end to end.
Who Should Use Frase
- Content teams with a predictable cadence. The clearest case — the pricing model rewards knowing your monthly volume.
- Agencies managing several sites. Professional’s 5 sites and Scale’s 10 domains are priced sensibly against per-client tools.
- Teams that publish directly from the tool. The CMS integrations remove the copy-paste step that most competitors leave in.
- Anyone monitoring content decay. Content Guard is a real differentiator at the higher tiers.
It fits poorly for occasional writers, where a hard 10-article cap and $39 is poor value against general AI tools; for pure keyword research, where Semrush does more; and for teams wanting deep topical-authority modelling, where MarketMuse goes further, albeit at a much higher price.
Honest Pros and Cons
Strengths
- Genuinely transparent pricing model. Every plan has every feature, which removes the usual guesswork.
- Priceable per article. Rare in this category and genuinely useful for budgeting.
- Closes the loop. Research through publishing to decay monitoring, rather than stopping at a draft.
- Direct CMS publishing. WordPress, Webflow, Sanity, Wix, and FraseCMS.
- Cheap extra seats. $29 a month rather than a tier upgrade.
- A real free trial. Seven days, no credit card.
Limitations
- Hard monthly caps that do not roll over. Under-use and your effective rate rises.
- Starter is a solo plan. One seat, one site.
- Per-article economics flatten fast. Most of the saving is in the first upgrade.
- Content Guard is nominal at entry. Three pages monitored.
- A short trial. Seven days is tight for evaluating content that takes weeks to rank.
- Agent autonomy is gated. Full autonomy across content types requires Scale.
Frase Alternatives and How It Compares
- Surfer SEO is the closest comparison for on-page optimisation while writing, and is generally simpler.
- MarketMuse goes deeper on topical authority and content strategy, at considerably higher cost and now without published pricing.
- Semrush is the broader SEO platform covering keywords, backlinks, and competitive research.
- Writesonic approaches the same AI-search visibility problem from the writing side.
- Jasper and Copy.ai are general-purpose AI writing tools without the SEO research layer.
For a broader survey, browse our AI writing assistants directory.
The Verdict
Frase has done something genuinely useful with its pricing: by making every plan feature-complete and charging purely for volume, it lets you evaluate the tool the way you evaluate a freelancer — cost per finished article. At roughly $2.39 to $3.90 depending on tier, that comparison is favourable against almost any writer, and the CMS integrations mean the output actually reaches your site rather than sitting in a document.
The discipline this demands is knowing your real publishing cadence. Allowances are hard caps that do not roll over, so a team that buys Professional’s 40 articles and publishes 25 is paying $4.12 each rather than $2.58 — worse than Starter’s headline rate. Count what you actually shipped last quarter, not what you intend to ship, and note that overages on Professional and Scale mean under-buying is the cheaper mistake. Seats are the other constraint worth checking: Starter is a one-person plan, and at $29 an extra seat is far cheaper than jumping a tier for headcount.
Where Frase earns its place over Surfer or a general AI writer is the loop it closes — publishing directly to your CMS and then monitoring what you published for decay. Content Guard at 3 pages on Starter is nominal, but at 15 or 50 pages it becomes a real programme, and catching a quietly declining page is the kind of thing that pays for the subscription without anyone noticing. Treat the seven-day trial as a throughput test: run two articles all the way from research to published, and see whether the output needs so much editing that the per-article maths stops working.
FAQ
How much does Frase cost?
On yearly billing, Starter is $39 per month, Professional $103, and Scale $239, with Enterprise quoted. Monthly billing costs $49, $129, and $299 respectively, so yearly saves 20%. Extra seats are $29 per month on Professional and Scale. A free 7-day trial requires no credit card, and pay-as-you-go overages are available on the higher tiers.
What is the article limit and does it roll over?
Frase allows 10 articles a month on Starter, 40 on Professional, and 100 on Scale, alongside 50, 250, and 1,000 audit pages respectively. These are hard monthly caps and do not roll over, so unused allowance is lost. That makes your effective cost per article rise if you under-use the plan — worth sizing against your actual publishing history rather than your target.
Do Frase’s cheaper plans have fewer features?
No, and Frase states this explicitly: what changes between plans is how much you run and how much the agents handle, not which features you get. Every tier includes the full product. The practical differences are volume, seats, sites, how many pages Content Guard monitors, and how much autonomy the publishing agents have — full autonomy across all content types requires Scale.
Is Frase better than Surfer SEO?
They overlap but differ in scope. Surfer is focused and simpler, optimising a page as you write it. Frase runs a wider loop — research, drafting, direct publishing to your CMS, and monitoring published pages for ranking decay — with agents taking on more of that as you move up. If you want on-page optimisation, Surfer is the cleaner tool. If you want the content pipeline handled end to end, Frase covers more ground.
What is Frase best for?
Content teams and agencies publishing a predictable monthly volume of optimised articles, particularly those who want drafts published straight into WordPress, Webflow, Sanity, or Wix and then monitored for decay. Its volume-based pricing suits anyone who can forecast cadence. It is poor value for occasional writers, who will not use the allowance, and for teams needing only keyword research.
Compare Frase.io with other popular tools in the same category.
Frase saves massive amounts of time identifying what to write about. And, with the optional SEO add-on, you are able to develop intelligent content using an AI assistant.
So far there are no downsides when using Frase.
Slashing the time it takes to identify the right content to develop. Quickly generating unique content with the help of Frase AI.
1. Their outline builder. It saves us 2-3 hours of research time by presenting all the information in one single place. 2. Their Google Doc add-on. With this, working with external writers becomes so much easier and fluid. 3. Their content optimization tool. Again, helps us cut down the optimization time to less than an hour.
There's nothing I dislike so far. It delivers what we need. Yes, the editor sometimes doesn't autosave the content. I've lost 2 articles so far :(
Frase helps us write well-researched SEO-friendly content quickly. It saves us a ton of time that earlier went into manual research and optimization.
With Frase I can now write more confidently knowing what words and phrases I should include in my content. The rating system is like a lighthouse showing you the much-needed direction you should focus your writing on. This adds a ton of value to my writing productivity. And my workflow now is, write in Frase, check on Grammarly and then published in WordPress. Can't be more pleased with how things have changed since using Frase for my online work.
I have no complaints so far. I'm 100% happy with what is it now and hope it will stay this way forever.
- Mainly with keywords and filling content gaps. - Seeing better rankings.
The interface is simple, and easy to understand, and navigate, There is a lways a learning curve for the user the first time on a display or interface or platform. I subscribe or purchase products or services to make work easier. save time, and to avoid a steep learning curve. Doesn't always happen. If the learning curve is high, then it defeats the purpose because it hasn't made work easier. It has only added more frustration onto the pile of 'what needs to get done'. Frase.io gets you producing content in no time. It is that simple. But don't let the simplicity of the interface fool you. Frase is robust and powerful. Once you log in, it only takes a few seconds to know where you are and how to navigate your way on the platform. I easily find where I left off in a project.
It is hard to find something to dislike about Frase.
Frase.io is solving the problem of researching, outlining, and asking the right questions for my market. Frase.io is a timesaver . Content may be king, but the right content is the difference between the jester and the right king in the courtyard of your niche or market, Speed, ease of use, and results. I am more organized and productive. You want to know the questions of your customers or marketplace to give the right answers. Frase.io helps you do this succinctly and quickly.
The SEO Insights tool allows me to access key SEO metrics right from within the Frase Content editor. Also, Frase has released over 26 major new features and updates since I bought their service for the first time.
I am pretty happy so far with their service and how they keep improving their tools
Content writing is time-consuming, and Frase makes it easier and faster from start to finish.
I love the fact that it's multilingual AND multi-use. I can work on the briefs as an SEO expert and share the document with the copywriter or the client without creating an account for them. That feature is fantastic because it saves me a lot of time and streamlines the process. You can carry out research, a competitor benchmark, content production, and SEO quality analysis all in one tool.
In French, I despise the fact that you have a double space when there's an apostrophe. It throws off the topic score and confuses my colleagues. It's a minor problem that has a significant impact on non-English teams working with the tool. I know that G2 is trying to temp down on how much I say I hate this, but I *really* do.
I am helping companies improve their content. The main objective is to make sure the content they produce on a topic answers the needs of their audience or potential customer base. We save time by not creating content into the void. I read a ContentSquare report that said 45% of online content isn't seen by human eyes. Frase helps ensure the content fits the needs of humans and gets visibility by meeting search engine standards.
Frase speeds up and improves your SEO content creation. On the basis of a keyword, you are able to quickly make a content brief and extract the most valuable pieces of information from the top SERPs. Apart from allowing you to best structure your content, you can also improve your content by looking at topics, questions, and stats that other top ranking articles discuss. Also very valuable is the topic score that your content gets in Frase: this allows you to see how well optimized your content is and whether you're missing any topics/phrases that could improve the SEO optimization of your article. In short: Frase does a very good job at helping you with the creation and improvement of your SEO content. It is a great tool for SEO copywriters and marketers to help you work more efficiently and get better results with your content.
I don't really have any dislikes. The tool lacked at first when using it for other languages than English, but the Frase team improved the app and at the moment it works great for the language I most use it for (Dutch).
Frase makes SEO content creation so much more efficient and better. This leads to better SEO content that gives better results.
Frase uses AI to help you brainstorm and get ideas of what questions your target market are asking , enabling you to write clear concise content.
There's really nothing to dislike about Frase - In concept its a fairly simple but valuable idea and it does exactly what it says, with no fuss.
Writing blog content can be very frustrating when you don't know exactly what information people want to read about. Frase solves this with its AI engine and helps you generate a targetted content brief.
All the information online in one place. Can compare titles, read excerpts of competitors, see the most used keywords, must include topics, and which phrase is used in what context in the competitor site. Saves time on research.
During content optimization, it picks phrases that are irrelevant. For example - If I am writing about 10 products and in that list, I have not included a product that's mentioned by the reference site, it flags that and gives the content a lower score. It also cannot distinguish between similar phrases (that humans can).
We are trying to write informative articles for our users. We get a lot of insights on what are topics we must use, what questions the users are asking, how to give them the best answer, what are the top 10 pages talking about, etc. Frase is a great tool for getting all the information without having to open many tabs. It is easy to use. Any time we want to know what a certain article is talking about, we get the most relevant excerpt from the article. We don't have to skim through the whole article and find what's important and useful.
Super easy to use. Just let it crawl your website and it will automatically create the question and answers for you. If you've already invested heavily in content (technical/how to/inbound) it allows you to easily leverage that.
UI could use a little work - just to make it clearer to understand what each tool does. But I imagine this will come in time.
We have very complex products with lots of specifications and technical information. This makes it easy for us to surface that info in the chat format. Even though it lives elsewhere on the site already - many people dont ever reach it because they're not sure where it lives. The chatbot lowers that barrier.
The fact it gives me the most used keywords, average word count, headlines and question ideas. This all makes this tool so easy to use.
This tool has so much potential and it could get better if added even more metrics to the results.
Optimizing live content as well as getting ideas for new content and structure.
List of keywords with frequency, give very quick yet indepth insight of what is lacking in the content.
The questions it collects only limited to Quora and YouTube. It should expand to other sources like people also ask for box, niche forums, related searches, etc.
1. Easy to benchmark your content quality against competitor. 2. Helpful in scaling quality content generation. 3. Help writers understand SEO requirement without fuss.
The SERP research feature is great and allows you to analyze competing content in the editor only. It gives you content recommendations through word count, headings, links, and images you are supposed to add.
As it is a tool, it's just fetching content recommendations from the top pages, and human moderation is a must to include the right information in the content. So, it's an assistant and can't be a replacement for a human writer. Subject matter expertise and human reasoning are required to structure and write meaningful content.
Frase is making easy to analyze the top-performing content in the SERP and structure your content accordingly. This really saves time and gives you an edge to write content better than your competition.
Frase was the original research tool I used, and it served me well. Later on, when they introduced their AI writing feature, I could do drafts very quickly. It used to be just content briefs, but now we can do the whole piece of writing on the platform with SEO guidance AND AI to help develop content.
The Frase AI does not take into account current events at the time of this writing. For example, if I were to write an article about iPhone 13 that was just released when I wrote this review, I could not rely on the Frase AI to provide accurate and relevant information. This is a problem for GPT3 as well, but there are competing platforms out there that seem to have solved this to some degree.
Frase allows for rapid research of SEO-focused content. I don't even need to know about a subject before I begin, and I can end up with a well-researched article by the end of the process. I can sound like an expert without being one.
Heat Map Tool, Article Scoring tool, Topic Gap Tool
Advanced tools can be challenging to find and use at times. Training videos are a bit too short.
Content article generation. Higher ranking articles.
Frase.io helps me create new content for my blog posts within minutes thanks to its AI-based content creation method. It also helps me to reduce from my time to answer to my leads question with their application called Answer Engine, with this application my chatbot is now more cleaver. It searches the query that asked by my lead and searches Google and answers automatically.
Their UI could be better. But currently, it does what we expect from the application, so honestly, there is anything that I disliked.
Frase.io helps me to get new leads, and also helps me to create new contents even right now I can write a book within 10 days.
Takes the effort out of digging around to research what's required for top quality content on a given topic
Sometimes the login doesn't work properly and I have to reload
It streamlines the research and planning phases of all onsite content we deliver at scale
AI-sourced search allowing for the ability of writing thought leadership content faster and with greater range of ideas.
System should evaluate the final written document based on SEO ranking. This is a big miss and one much needed. In addition, need to have a filter to ensure we are not plagiarizing the content.
Research for content.
The content brief automation and how quickly it formulates.
The lack of keyword depth and not including all relevant keywords to the topic submitted.
Content brief automation and developing briefs for our content team at a much faster pace than we would manually.
It was a cheaper alternative to Jasper and it contained some of the same functionality. It is relatively easy to use. I really like the dashboard that shows me how my article stacks up to others competing for that keyword. It makes it easy for me to understand what I need to add/subtract to rank higher.
I'm not crazy about the heat map. It's not visually appealing. I also feel like while Frase is not so difficult to use, there's a little bit of a learning curve to take full advantage of what it has to offer.
I like the SEO-based competitor analysis. It's nice to look at the dashboard and understand how my article ranks against competing articles.
Interface tbh; you do not have to open multiple tabs to create a content brief/outline. In the Frase window itself, you can research, and curate content
The AI Writing is an Addon that is priced separately @ 35 Dollars a month
Content Curation & SERP analysis
It has a very user-friendly layout. It's simple and straightforward. It also connects to Google Docs, which is cool.
The "AI" that it claims to use basically just does a Google search and then copies the titles on that Google search and changes a word or two. It claims to not plagiarize content, but it clearly does.
Create content that competes with our competitors in the #1 Google Search spot.
I like how intuitive the interface is and how easy it is to create documents that help us optimize content. I also like the many features, including: A comprehensive list of semantically related keywords to add. I also find it helpful that the topic keywords change color to indicate there use. Moreover, I like how I can click a topic keyword and see how the competitor used it. I also like the list of header sections from the competitors and questions people ask. Last, I like the Google Search Console integration. This feature helps us find content optimization opportunities.
I dislike their subscription service and customer support. I purchased a one-month plan to test the service. After one month, I stopped using my account. I didn't know the account was set to auto-subscription. I got charged for two additional months. I emailed Frase three times for a refund and nobody will reply. Disgraceful! I dislike there is not an option to exclude competitor blogs from document analyses. I would like to exclude non-relevant search results. There is also an issue with copying and pasting text from other sources. For example, I've had problems pasting content copied from websites, .txt docs, and other editors like Grammarly. There are a few more things I see a potential for improvement.
Frase is an excellent tool for SEO and content teams. It has changed the way we optimize our content and work with guest writers. For example, we use Frase to create detailed content briefs for guest writers. The briefs help writers create optimized and relevant content that stands up to the competition. The focused content also reduces the editing process. We also use Frase to optimize existing blog posts and pages on our website. For example, we recently used Frase to optimize a blog post. A week later, the post jumped up to Google's Featured Snippet spot.
I love their answers assistant and their optimizer but it's a mediocre product compared to seosurfer.com and jasper.com, anyword.com which provide better context.
They say you can remove the branding in all their support documents and have responded in social media comments it's possible if you are a paid client but if you are a paid client it's actually not true. Clickbait marketing. If you speak up against it or ask questions they remove you from their FB group and block you. They never once answer any customer in the group about why it was not working. It's the same for their Chrome extensions. They don't work whatsoever and it's all browsers. It's been like this for a year
I was solving answers in the chat widget as it's a very nice product but the branding was an issue and they won't remove it.
