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Frase.io Reviews: 4.9/5 — Highly Rated
Frase is a content optimization software that also works as a chatbot tool, however, both features are sold separately. It also uses AI to optimize content and can reliably improve your content development to help outrank the competition. Frase’s outline builder is known for creating intelligent outlines perfectly optimized for target keywords and FAQs. It has great analytics and comes with real-time topic scoring. Content optimization workflows are included and are scalable depending on business needs. You can also easily import content from URLs and Google Docs can easily be integrated.
| Capabilities |
AI
API
|
|---|---|
| Segment |
Small Business
Mid Market
Enterprise
|
| Deployment | Cloud / SaaS / Web-Based |
| Support | 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support |
| Training | Documentation |
| Languages | English |
Frase.io Pros and Cons
- 'Elaborates on why it generated a particular output
- You can easily use it with other AI writing tools (from Frase)
- It’s a time-saver if you have to attend to other content creation needs
- Built-in SEO features to improve your chances of ranking with search engines.
- Rephrasing for up to 400 words at a time, so you can rewrite entire paragraphs.
- The autosave feature can be unreliable
- It can only generate one slogan at a time
- No options for changing tone of voice, beyond making your content more formal.
- No options for expanding content, shortening phrases, or adding keywords.
- The platform is still relatively new and sometimes glitchy
Frase says the quiet part out loud on its own pricing page: “What changes between plans isn’t features — it’s how much you run.” Every tier includes the whole product. What you are buying is throughput — 10, 40, or 100 articles a month — which makes this one of the few tools in the category you can price per unit of output. At yearly rates that works out to roughly $3.90, $2.58, and $2.39 per published article.
- What it is: A content platform for AI-assisted writing and SEO, now positioned as “the content operating system for AI search”.
- Best for: Content teams and agencies producing a predictable monthly volume of optimised articles.
- Pricing: Starter $39, Professional $103, Scale $239 per month on yearly billing. Monthly is $49, $129, $299. Enterprise quoted. Verified July 2026.
- The honest catch: The article allowance is a hard monthly cap and does not roll over, so the per-article rate only holds if you actually use it.
What Is Frase?
Frase began as a research and content-brief tool — analyse what ranks for a query, produce an outline, write against it. In 2026 it has moved considerably further along the workflow: it now runs agents that draft, publish, and monitor content, integrates directly with WordPress, Webflow, Sanity, Wix, and its own FraseCMS, and includes Content Guard, which watches published pages for ranking decay.
The positioning is explicitly about AI search rather than classical SEO. The pitch is that one article which starts getting cited in AI answers can pay back a year of the subscription — a framing that has become common across this category, and which Semrush, Surfer, and Writesonic have all adopted in some form.
What distinguishes Frase practically is that it closes the loop. Research, draft, publish to your CMS, then monitor for decay, with agents handling more of each step as you move up the tiers. Most competitors stop at the draft and hand you a document.
How Frase Works
- Articles per month, capped by tier. 10, 40, or 100 — the primary meter.
- Audit pages. 50, 250, or 1,000 monthly, for analysing existing content.
- Direct CMS publishing. WordPress, Webflow, Sanity, Wix, or FraseCMS.
- Content Guard. Monitors 3, 15, or 50 pages for ranking decay.
- Agents with widening autonomy. Professional auto-publishes FAQ, glossary, and how-to pages; Scale extends that across all content types.
- Seats and sites. 1 seat/1 site, 3/5, then 5/10, with extra seats at $29 a month.
Frase Pricing
Captured from Frase’s pricing page in July 2026, in US dollars. Yearly billing saves 20%.
| Plan | Yearly | Monthly | Articles/mo | Audit pages/mo | Seats | Sites |
|---|---|---|---|---|---|---|
| Starter | $39 | $49 | 10 | 50 | 1 | 1 |
| Professional | $103 | $129 | 40 | 250 | 3 | 5 |
| Scale | $239 | $299 | 100 | 1,000 | 5 | 10 |
| Enterprise | Quoted | — | Custom | Custom | Custom | Custom |
What decides your tier:
- Price it per article, because Frase invites you to. Since every plan has every feature, the only question is volume. At yearly rates that is roughly $3.90 an article on Starter, $2.58 on Professional, and $2.39 on Scale — so the economics improve with scale but flatten quickly. The big saving is Starter to Professional; beyond that you are buying capacity, not a better rate.
- The cap is hard and does not roll over. Ten articles a month is a cap, not a target. A team publishing eight articles is paying $4.88 each, not $3.90. Buy the tier that matches your realistic cadence rather than your ambition.
- Overages exist on the higher tiers. Pay-as-you-go overages are available on Professional and Scale, which is the safety valve if your volume is uneven — and a reason not to over-buy.
- Seats bind before articles for teams. One seat on Starter makes it a solo plan; any collaboration needs Professional. Extra seats are $29 a month, which is cheaper than upgrading a tier for headcount alone.
- Content Guard scales steeply. 3 monitored pages on Starter is nominal; 50 on Scale is a genuine decay-monitoring programme.
- The trial is 7 days with no credit card. Short but genuinely free, and enough to run a couple of articles end to end.
Who Should Use Frase
- Content teams with a predictable cadence. The clearest case — the pricing model rewards knowing your monthly volume.
- Agencies managing several sites. Professional’s 5 sites and Scale’s 10 domains are priced sensibly against per-client tools.
- Teams that publish directly from the tool. The CMS integrations remove the copy-paste step that most competitors leave in.
- Anyone monitoring content decay. Content Guard is a real differentiator at the higher tiers.
It fits poorly for occasional writers, where a hard 10-article cap and $39 is poor value against general AI tools; for pure keyword research, where Semrush does more; and for teams wanting deep topical-authority modelling, where MarketMuse goes further, albeit at a much higher price.
Honest Pros and Cons
Strengths
- Genuinely transparent pricing model. Every plan has every feature, which removes the usual guesswork.
- Priceable per article. Rare in this category and genuinely useful for budgeting.
- Closes the loop. Research through publishing to decay monitoring, rather than stopping at a draft.
- Direct CMS publishing. WordPress, Webflow, Sanity, Wix, and FraseCMS.
- Cheap extra seats. $29 a month rather than a tier upgrade.
- A real free trial. Seven days, no credit card.
Limitations
- Hard monthly caps that do not roll over. Under-use and your effective rate rises.
- Starter is a solo plan. One seat, one site.
- Per-article economics flatten fast. Most of the saving is in the first upgrade.
- Content Guard is nominal at entry. Three pages monitored.
- A short trial. Seven days is tight for evaluating content that takes weeks to rank.
- Agent autonomy is gated. Full autonomy across content types requires Scale.
Frase Alternatives and How It Compares
- Surfer SEO is the closest comparison for on-page optimisation while writing, and is generally simpler.
- MarketMuse goes deeper on topical authority and content strategy, at considerably higher cost and now without published pricing.
- Semrush is the broader SEO platform covering keywords, backlinks, and competitive research.
- Writesonic approaches the same AI-search visibility problem from the writing side.
- Jasper and Copy.ai are general-purpose AI writing tools without the SEO research layer.
For a broader survey, browse our AI writing assistants directory.
The Verdict
Frase has done something genuinely useful with its pricing: by making every plan feature-complete and charging purely for volume, it lets you evaluate the tool the way you evaluate a freelancer — cost per finished article. At roughly $2.39 to $3.90 depending on tier, that comparison is favourable against almost any writer, and the CMS integrations mean the output actually reaches your site rather than sitting in a document.
The discipline this demands is knowing your real publishing cadence. Allowances are hard caps that do not roll over, so a team that buys Professional’s 40 articles and publishes 25 is paying $4.12 each rather than $2.58 — worse than Starter’s headline rate. Count what you actually shipped last quarter, not what you intend to ship, and note that overages on Professional and Scale mean under-buying is the cheaper mistake. Seats are the other constraint worth checking: Starter is a one-person plan, and at $29 an extra seat is far cheaper than jumping a tier for headcount.
Where Frase earns its place over Surfer or a general AI writer is the loop it closes — publishing directly to your CMS and then monitoring what you published for decay. Content Guard at 3 pages on Starter is nominal, but at 15 or 50 pages it becomes a real programme, and catching a quietly declining page is the kind of thing that pays for the subscription without anyone noticing. Treat the seven-day trial as a throughput test: run two articles all the way from research to published, and see whether the output needs so much editing that the per-article maths stops working.
FAQ
How much does Frase cost?
On yearly billing, Starter is $39 per month, Professional $103, and Scale $239, with Enterprise quoted. Monthly billing costs $49, $129, and $299 respectively, so yearly saves 20%. Extra seats are $29 per month on Professional and Scale. A free 7-day trial requires no credit card, and pay-as-you-go overages are available on the higher tiers.
What is the article limit and does it roll over?
Frase allows 10 articles a month on Starter, 40 on Professional, and 100 on Scale, alongside 50, 250, and 1,000 audit pages respectively. These are hard monthly caps and do not roll over, so unused allowance is lost. That makes your effective cost per article rise if you under-use the plan — worth sizing against your actual publishing history rather than your target.
Do Frase’s cheaper plans have fewer features?
No, and Frase states this explicitly: what changes between plans is how much you run and how much the agents handle, not which features you get. Every tier includes the full product. The practical differences are volume, seats, sites, how many pages Content Guard monitors, and how much autonomy the publishing agents have — full autonomy across all content types requires Scale.
Is Frase better than Surfer SEO?
They overlap but differ in scope. Surfer is focused and simpler, optimising a page as you write it. Frase runs a wider loop — research, drafting, direct publishing to your CMS, and monitoring published pages for ranking decay — with agents taking on more of that as you move up. If you want on-page optimisation, Surfer is the cleaner tool. If you want the content pipeline handled end to end, Frase covers more ground.
What is Frase best for?
Content teams and agencies publishing a predictable monthly volume of optimised articles, particularly those who want drafts published straight into WordPress, Webflow, Sanity, or Wix and then monitored for decay. Its volume-based pricing suits anyone who can forecast cadence. It is poor value for occasional writers, who will not use the allowance, and for teams needing only keyword research.
Compare Frase.io with other popular tools in the same category.
Apart from delivering outstanding output regarding its core features, that is, research & AI copy, Frase can be repurposed for many other production activities.
Being overreliant on services such as Frase can eventually render team members incapable of conducting core marketing activities and lose connection with the actual audience.
Marketing research, competitive research, content workflow optimization, to name a few. Most certainly the combed effect of Frase's benefits enhances personal & team productivity
I write all my content in Frase. I love it as a content writer, plus it includes everything necessary to make sure your content is on point and SEO-ready. Frase has many different purposes.There are many areas of Frase that I have not properly explore yet but I am getting better at using it and with it my content gets better.
There isn't really anything I can complain about. Frase is constantly improving and much better than when I started using it more than 2 years ago. I will keep using Frase.
No problems so far.
The time-saving techniques and what this has allowed me to produce for my business. I love how I can scale some of the copywriting operations within my organization.
Some of it is "not intuitive" however, Frase.io provides so many videos and suggestions to make those things help. I really am not a great writer and some of the suggestions of "what I want to write about" is tough but Frase.io has great suggestions.
I have never really taken any classes or done any digging on what I should do for SEO but frase made it so easy to optimize and understand what I needed to do! I also have trouble understanding what I should do for length in my content and frase.io makes it easy to see if I am meeting up to the industry standard.
Creating content with Frase is so convenient, as it's an all-in-one place to outline, write, and optimize your content.
It took me longer than I care to admit until I got into the groove of understanding how to use it to the best of its abilities. (But once I got the hang of it, it was like second nature)
Frase is solving the problem that many people have which is outlining, writing, and optimizing the content on your website. It's a benefit that I can get much more content out than I could previously.
Frase is fully featured with all the tools I need to create high quality content for my eCommerce site.
While I'd like to have more free services, I'm not too concerned about paying for good tools.
Frase is boosting my productivity and getting me over 'writers block'. In addition, I know that my content is optimized for SEO.
Easy to use, writes clear and concise product descriptions.
I haven't found any yet, everything works well.
Writing detail product description with natural keyword placement
Save hours of work bringing all SERP results right into the dashboard. Add content with a single click. Easily optimize for rankings. Write quickly with AI
There's nothing to dislike. And they keep adding better functionality based on community feedback.
It saves hours of tedious work. It helps write that content with AI writing tools. I create content faster. I create more than I ever would without Frase.
The ability to research a topic to make an article relevant is outstanding. I also like the option to create fast content briefs.
I would like to see the tool improve from great to greater by improving the SEO with headline assessment and meta description scoring.
I create content in a much shorter amount of time now. Frase.io is immensely helpful in researching and providing sources in no time. More recent updates have also helped to outrank leading content for specific keywords - or to find opportunities for gaps to cover.
Aside from its ease of use (it took me 5 minutes to get started), I love the innovative side of the software and how it helps me as a dev translate difficult-to-understand content into simple language that I can pass on to my users. On top of that, it allows me to generate marketing content my uncreative mind would never dream of coming up with. Frase is not just a piece of software I use; it has become part of my team. On top of it all, the company really seems to care about their user base. For instance, I was once late with my payment due to a client not paying me on time, and after I wrote them a ticket explaining the situation, their response was basically, "don't worry about it; you'll pay us back when you can." It really goes to show they see you as more than just a number on their balance sheet, but as a real person who may depend on their services to run their business.
I honestly can't come up with any criticism towards either the software or the company. Perhaps the pricing is a little bit steep for someone just launching their businesses, but it is a premium (and definitely merits its place as one), so you pay accordingly.
First of all, it helps me simplify complicated language and documentation in a manner that my clients or users can easily understand. And it does so with incredible accuracy, given we're speaking of complicated concepts. Secondly, as I mentioned before, it generates exceptionally effective marketing material that I use for brand awareness. It also helps generate content for my blog, which needs little to no revisions. And finally, it helps answer customer questions on my website through the bot they offer, which gets more accurate every day due to its machine learning-based back-end.
Writing, and SEO, and bots; my my! After trying numerous AIs and even more SEO companies (seven or eight in total), I found Frase. The complexity of everything offered is so beautifully organized in the interface that I wondered what I could do, only to find it was much more robust than I had expected. I find their SEO tools to be a part of the top in the game. Content and the added keywords are analyzed each time a document opens, while you have the option to reanalyze keywords at any moment if you were to change one or remove all but one. I thought that the Frase AI Writing Assistant and Content Writer would be enough for my needs, but now it's immensely more powerful since its integration with OpenAI. An incredibly interesting factor with the Frase AI is the user's ability to train templates. I've only played around with some of the shared templates from other users, but I can tell that the personalization one can put into one of these softprompt templates has the potential to be a mainstream game-changer
I hate how many companies I had to try out before coming upon Frase. I've noticed increased effort toward the company's long-lived success, though. I find that slow and steady ensures progression.
Frase is solving every problem I would be having with SEO software, AI tools and ideas on where to take my writing. The software also itches my software and tech itch with the cool feature of a personal website assistant bot to help visitors find what they are looking for on your site. The API user can train this neat little assistant by typing in possible questions and their answers or setting up a customizable website crawl for the content information. This assistant can even be integrated with a helpdesk agent from one of several companies if the user wishes.
The ability to instantly get results from the top 20 search results and that too country-wise. On top of that, Frase instantly highlights the top headings and corresponding paragraphs t help. create a comprehensive content brief
Nothing really. The only thing that was possibly lacking was the ability to integrate GPT3 API to Frase but they are already working on it so nothing to complain about there.
Frase helps me and my team create comprehensive content briefs in less than half the time it would normally take. I doubt therea's any other tool in the market that does it this well.
I love how easy it is to use. You simply enter the keywords you want to target, and then Frase does the rest. It creates an outline based on the keyword you entered and then generates a list of related terms and phrases. From there, you can add images, videos, links, and more.
If you enjoy spending hours writing content and like the uncertainty of it performing (spaghetti / wall) then you won't like frase.io
I used to spend hours writing blog posts, which was time-consuming and not always effective.
Frase is the best at doing content research. Instead of having to bounce around the web for hours, looking for the most complete info on your topic, Frase puts it in front of you within seconds.
I don't dislike anything, however, what I do like is how they are constantly improving and always looking to improve the product to make it easier
Content research is a major problem Frase solves along with analyzing the competition so you know what to do to win the SERPs
I love how the AI-generated content is optimized for SEO and is very comprehensive in comparison to other tools on the market!
Nothing, everything works fine for my needs.
It allows me to write SEO optimized blogs in a minimal amount of time which allows me to focus on other essential aspects of my business.
The quality of the content is very good, specially when you use templates from other people.
There is a learning curve... maybe mine was longer but not too bad.
I can create the type of content that I want in less time since I don't like to hire writers. Why? Because the quality of the content does not meet my expectation.
It's like a game to me, Duccan was very helpful did zoom built a relationship that's what you want in business not to be another number
The limit of documents per month, if it's a data issue, I get it everything costs money. Would love more
The problem it solves for me is I am very knowledgeable in my field, and as a chef, we give short answers and google doesn't favor that using frase allows me to focus what is needed to out rank my competition.
I love Frase's ease of use. The user interface is very well-designed and it's just simple to use. I use a few other similar tools and Frase is clearly the best in terms of user experience.
I wasn't really impressed with Frase's AI writer. I use it for optimizing content that is written manually, so I don't use all of Frase's functionality. It could be an awesome all-in-one tool, but as of now, I don't think the AI writer is as good as some competitors like Jasper.
Frase helps me to ensure that articles and blog posts are optimized for search. I've been using Frase for two years and it works well for improving rankings and search traffic.
Frase does all the leg work to research relevant articles, provide keywords, and rank your article against your competition.
It took a little bit to learn the software but that is expected.
Brainstorming ideas for blog articles, finding references, coming up with relevant stats. Now we write articles that rank higher and we are writing them faster.
There are so many things I like, it's hard to narrow it down but primarily it's the ease of use. Frase is so well-designed UX-wise that you really don't need a lot of onboarding to figure it out the first time around. The brief writing tool is quick and easy to use. I love the templates. I used the template and then merged it with other templates I had to create my own. I love the AI writing tool. It's easy to use & extremely fast. I use it to craft draft outlines for briefs & writers. I also use it for copywriting where I'm not the subject-matter expert & I need to create a first draft outline. It removes writer's block completely. Finally, the optimisation tool is easy to use, making SEO fast and painless. The only tools I"d love to see (one day - I know I'm asking a lot!) is a Hemmingway plugin so the grade-level tips can be integrated as you edit copy & also it'd be great if suggested keywords were highlighted to prompt you to swap out words that can be replaced with alternate keywords.
Nothing comes to mind. I've mentioned a few things to add in the above.
I have a very small team (me for content commissioning & editing, a web publisher, a developer & an illustrator only) so Frase allows me to produce, publish & distribute content fast at low cost to grow F4S' reach via SEO fast.
Frase.Io has grown in user-focused features over time, listening to its base it adds elements that can be used by any skill set.
No dislikes, its great, customer service and use cases are top notch
Solves content creation, research, record of what to write about plus a whole lot more all in one tool
I started using this tool in October 2021 and eventually subscribed to their AI/SEO addon. The AI writer allows me to train and fine-tune the AI writer engine to cater to my niche so that it can generate blog articles that are highly relevant to my business. The SEO addon is superb as it allows me to optimize my blog articles to rank high on Google's Search Engine Results Page (SERP). These two features have been a godsend!
Frase does not yet have any built-in AI image generators I can use to generate ad hoc and unique images when I write my blog articles. Having an AI image generator would nicely complement and complete the AI writer.
Helping me write blog articles efficiently and quickly and ultimately ranking those articles high on Google's Search Engine Results Page (SERP). The AI writer has halved my time writing blog articles for my business and ensuring they can rank on Google's SERP.
I love the auto-generated content briefs
I wish there was a way to find content writers on demand.
Ability to generate quality SEO content.
What I like is that it collects all of the keyword frases used by my competitors, and it helps me build them into my content.
What I would love Frase to do is make Wordpress and Shopify plugins so I can access it from where I am actually using the content.
Frase helps me write content that includes all the keywords customers are searching for
You can use Write Articles directly from the feature called "Write about this" from your competitor's content in a unique way directly inside the frase; it will not rephrase the content. Still, it reads your competitor's article's h2 and will write unique and plagiarism-free content for you.
There is nothing much, but there is a learning curve, and they have a fantastic crash course; every week, they conduct two live webinars to teach you.
You can write quickly on new topics by giving background context directly into frase editor and You can rephrase the content if you do not like it; the "Wordtune" functionality is accessible inside frase with an SEO addon.
It is a quick and integrated content tool to research your target keyword(s) and successfully ranking content on Google. From there, you can quickly build an outline that has been proven to be successful in building content.
The more nuanced the search query and keyword, the harder it is for the tool to help build out relevant content research and associated content outlines. Additionally, some of the writing is not grammatically correct.
SEO Content Research for targeted solution areas and high-ranking headlines to help build out a content outline that has the best chance for answering the search question and ultimate rankings.
The software is very intuitive to use once you have gone through all of the tutorials etc. Frase works well when it comes to helping you create content and edit your current content It is the perfect all-round SEO tool for me. I have used tools like this, and this is just the best. Do yourself a favour and get the SEO addon; your content creation and optimisation will go so much faster. There is also a wealth of online content to help you check out to learn how to use Frase. The other thing that is super important is the amazing community that comes with this amazing platform.
There is nothing that I can point to that does not work well. I think there is a learning curve you have to go through to get to the point where it all falls into place, but as I have said they have a ton of guides to help you
I use Frase to build content briefs and write the content and I also use it to optimise older content on the site. The functionality is just spot on.
The interactive AI experience lets you rewrite things and gives you practical grammatical alternatives, which saves a lot of time. Has helped a lot with my content writing.
I would love to be able to use it on my android phone. A lot of writing work is done on the go and it would help if this was available as a mobile app. Cheers on that!
It is saving time which is the most valuable resource in the world. The time saved from generating word or phrase alternatives is put into good use for brainstorming new ideas.
I first started using Frase for the SEO component. The ability to search the top sites ranking for my keywords and comparing my content is invaluable. The ability to optimize my existing pages by tweaking it and making sure it's up to snuff against competitors is second to none. I have seen significant increase in my search engine results since using Frase. Now I don't post any written content without putting it through Frase first.
I don't dislike anything about Frase. The AI writing side is still new and needs some work, but it's vastly improved in the short time it's been available. I would like to see it do more with medical content, although I find it does better than Jasper and other AI's. I use AI to research and help write video scripts for my marketing videos. It's cut down my script writing time by approximately 1/3. I know as the AI gets better, this will cut down my time even more!
Frase is the best answer for on-page SEO. No longer do I have to wonder how my content will fare with the search engines. With Frase, I know it will have superior results. Frase is an indispensable tool for writing, researching, and optimizing content. Because of Frase, I have to spend less time planning my content. Frase essentially does it for me.
The outline builder makes it quite easy to compare existing content and understand what is ranking already. The content optimizer further helps in completing our content gaps to ensure a high quality output overall.
For long articles, I have to scroll up and down to view my article. I hope they add a sidebar for header based content navigation.
Ranking a piece of article as a new site is almost impossible without understanding what is required to be considered rank worthy. Frase helps with this content gap discovery and content optimization to ensure we get a fair chance.
This is an extremely powerful platform and yet it is all presented in a way that the learning curve is virtually non-existent. However, there are the comprehensive tutorials and YouTube videos that will push you to the next level. My expectation of what Frase can do is constantly being exceeded.
The AI content generation by Frase is very helpful in reducing the time needed to produce good content, but the quality of the output still needs some work. However, I cannot blame Frase too much. My niche is rather technical and specialised and only OpenAI gives me consistently good quality content.
Frase was one of the first Saas to attempted to provide an all in one solution that actually helps to create original content that ranks quickly. Getting content ideas (keyword research), topic research, SEO optimisation, competitor gap analysis, AI content generation, Google search console integration, WP integration etc. Frase does all this. In fact this is just a tip of the iceberg. Frase has managed to eliminate a huge list of other tools from my workflow without compromising on quality. That is an impressive achievement.
