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Frase.io Reviews: 4.9/5 — Highly Rated
Frase is a content optimization software that also works as a chatbot tool, however, both features are sold separately. It also uses AI to optimize content and can reliably improve your content development to help outrank the competition. Frase’s outline builder is known for creating intelligent outlines perfectly optimized for target keywords and FAQs. It has great analytics and comes with real-time topic scoring. Content optimization workflows are included and are scalable depending on business needs. You can also easily import content from URLs and Google Docs can easily be integrated.
| Capabilities |
AI
API
|
|---|---|
| Segment |
Small Business
Mid Market
Enterprise
|
| Deployment | Cloud / SaaS / Web-Based |
| Support | 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support |
| Training | Documentation |
| Languages | English |
Frase.io Pros and Cons
- 'Elaborates on why it generated a particular output
- You can easily use it with other AI writing tools (from Frase)
- It’s a time-saver if you have to attend to other content creation needs
- Built-in SEO features to improve your chances of ranking with search engines.
- Rephrasing for up to 400 words at a time, so you can rewrite entire paragraphs.
- The autosave feature can be unreliable
- It can only generate one slogan at a time
- No options for changing tone of voice, beyond making your content more formal.
- No options for expanding content, shortening phrases, or adding keywords.
- The platform is still relatively new and sometimes glitchy
Frase says the quiet part out loud on its own pricing page: “What changes between plans isn’t features — it’s how much you run.” Every tier includes the whole product. What you are buying is throughput — 10, 40, or 100 articles a month — which makes this one of the few tools in the category you can price per unit of output. At yearly rates that works out to roughly $3.90, $2.58, and $2.39 per published article.
- What it is: A content platform for AI-assisted writing and SEO, now positioned as “the content operating system for AI search”.
- Best for: Content teams and agencies producing a predictable monthly volume of optimised articles.
- Pricing: Starter $39, Professional $103, Scale $239 per month on yearly billing. Monthly is $49, $129, $299. Enterprise quoted. Verified July 2026.
- The honest catch: The article allowance is a hard monthly cap and does not roll over, so the per-article rate only holds if you actually use it.
What Is Frase?
Frase began as a research and content-brief tool — analyse what ranks for a query, produce an outline, write against it. In 2026 it has moved considerably further along the workflow: it now runs agents that draft, publish, and monitor content, integrates directly with WordPress, Webflow, Sanity, Wix, and its own FraseCMS, and includes Content Guard, which watches published pages for ranking decay.
The positioning is explicitly about AI search rather than classical SEO. The pitch is that one article which starts getting cited in AI answers can pay back a year of the subscription — a framing that has become common across this category, and which Semrush, Surfer, and Writesonic have all adopted in some form.
What distinguishes Frase practically is that it closes the loop. Research, draft, publish to your CMS, then monitor for decay, with agents handling more of each step as you move up the tiers. Most competitors stop at the draft and hand you a document.
How Frase Works
- Articles per month, capped by tier. 10, 40, or 100 — the primary meter.
- Audit pages. 50, 250, or 1,000 monthly, for analysing existing content.
- Direct CMS publishing. WordPress, Webflow, Sanity, Wix, or FraseCMS.
- Content Guard. Monitors 3, 15, or 50 pages for ranking decay.
- Agents with widening autonomy. Professional auto-publishes FAQ, glossary, and how-to pages; Scale extends that across all content types.
- Seats and sites. 1 seat/1 site, 3/5, then 5/10, with extra seats at $29 a month.
Frase Pricing
Captured from Frase’s pricing page in July 2026, in US dollars. Yearly billing saves 20%.
| Plan | Yearly | Monthly | Articles/mo | Audit pages/mo | Seats | Sites |
|---|---|---|---|---|---|---|
| Starter | $39 | $49 | 10 | 50 | 1 | 1 |
| Professional | $103 | $129 | 40 | 250 | 3 | 5 |
| Scale | $239 | $299 | 100 | 1,000 | 5 | 10 |
| Enterprise | Quoted | — | Custom | Custom | Custom | Custom |
What decides your tier:
- Price it per article, because Frase invites you to. Since every plan has every feature, the only question is volume. At yearly rates that is roughly $3.90 an article on Starter, $2.58 on Professional, and $2.39 on Scale — so the economics improve with scale but flatten quickly. The big saving is Starter to Professional; beyond that you are buying capacity, not a better rate.
- The cap is hard and does not roll over. Ten articles a month is a cap, not a target. A team publishing eight articles is paying $4.88 each, not $3.90. Buy the tier that matches your realistic cadence rather than your ambition.
- Overages exist on the higher tiers. Pay-as-you-go overages are available on Professional and Scale, which is the safety valve if your volume is uneven — and a reason not to over-buy.
- Seats bind before articles for teams. One seat on Starter makes it a solo plan; any collaboration needs Professional. Extra seats are $29 a month, which is cheaper than upgrading a tier for headcount alone.
- Content Guard scales steeply. 3 monitored pages on Starter is nominal; 50 on Scale is a genuine decay-monitoring programme.
- The trial is 7 days with no credit card. Short but genuinely free, and enough to run a couple of articles end to end.
Who Should Use Frase
- Content teams with a predictable cadence. The clearest case — the pricing model rewards knowing your monthly volume.
- Agencies managing several sites. Professional’s 5 sites and Scale’s 10 domains are priced sensibly against per-client tools.
- Teams that publish directly from the tool. The CMS integrations remove the copy-paste step that most competitors leave in.
- Anyone monitoring content decay. Content Guard is a real differentiator at the higher tiers.
It fits poorly for occasional writers, where a hard 10-article cap and $39 is poor value against general AI tools; for pure keyword research, where Semrush does more; and for teams wanting deep topical-authority modelling, where MarketMuse goes further, albeit at a much higher price.
Honest Pros and Cons
Strengths
- Genuinely transparent pricing model. Every plan has every feature, which removes the usual guesswork.
- Priceable per article. Rare in this category and genuinely useful for budgeting.
- Closes the loop. Research through publishing to decay monitoring, rather than stopping at a draft.
- Direct CMS publishing. WordPress, Webflow, Sanity, Wix, and FraseCMS.
- Cheap extra seats. $29 a month rather than a tier upgrade.
- A real free trial. Seven days, no credit card.
Limitations
- Hard monthly caps that do not roll over. Under-use and your effective rate rises.
- Starter is a solo plan. One seat, one site.
- Per-article economics flatten fast. Most of the saving is in the first upgrade.
- Content Guard is nominal at entry. Three pages monitored.
- A short trial. Seven days is tight for evaluating content that takes weeks to rank.
- Agent autonomy is gated. Full autonomy across content types requires Scale.
Frase Alternatives and How It Compares
- Surfer SEO is the closest comparison for on-page optimisation while writing, and is generally simpler.
- MarketMuse goes deeper on topical authority and content strategy, at considerably higher cost and now without published pricing.
- Semrush is the broader SEO platform covering keywords, backlinks, and competitive research.
- Writesonic approaches the same AI-search visibility problem from the writing side.
- Jasper and Copy.ai are general-purpose AI writing tools without the SEO research layer.
For a broader survey, browse our AI writing assistants directory.
The Verdict
Frase has done something genuinely useful with its pricing: by making every plan feature-complete and charging purely for volume, it lets you evaluate the tool the way you evaluate a freelancer — cost per finished article. At roughly $2.39 to $3.90 depending on tier, that comparison is favourable against almost any writer, and the CMS integrations mean the output actually reaches your site rather than sitting in a document.
The discipline this demands is knowing your real publishing cadence. Allowances are hard caps that do not roll over, so a team that buys Professional’s 40 articles and publishes 25 is paying $4.12 each rather than $2.58 — worse than Starter’s headline rate. Count what you actually shipped last quarter, not what you intend to ship, and note that overages on Professional and Scale mean under-buying is the cheaper mistake. Seats are the other constraint worth checking: Starter is a one-person plan, and at $29 an extra seat is far cheaper than jumping a tier for headcount.
Where Frase earns its place over Surfer or a general AI writer is the loop it closes — publishing directly to your CMS and then monitoring what you published for decay. Content Guard at 3 pages on Starter is nominal, but at 15 or 50 pages it becomes a real programme, and catching a quietly declining page is the kind of thing that pays for the subscription without anyone noticing. Treat the seven-day trial as a throughput test: run two articles all the way from research to published, and see whether the output needs so much editing that the per-article maths stops working.
FAQ
How much does Frase cost?
On yearly billing, Starter is $39 per month, Professional $103, and Scale $239, with Enterprise quoted. Monthly billing costs $49, $129, and $299 respectively, so yearly saves 20%. Extra seats are $29 per month on Professional and Scale. A free 7-day trial requires no credit card, and pay-as-you-go overages are available on the higher tiers.
What is the article limit and does it roll over?
Frase allows 10 articles a month on Starter, 40 on Professional, and 100 on Scale, alongside 50, 250, and 1,000 audit pages respectively. These are hard monthly caps and do not roll over, so unused allowance is lost. That makes your effective cost per article rise if you under-use the plan — worth sizing against your actual publishing history rather than your target.
Do Frase’s cheaper plans have fewer features?
No, and Frase states this explicitly: what changes between plans is how much you run and how much the agents handle, not which features you get. Every tier includes the full product. The practical differences are volume, seats, sites, how many pages Content Guard monitors, and how much autonomy the publishing agents have — full autonomy across all content types requires Scale.
Is Frase better than Surfer SEO?
They overlap but differ in scope. Surfer is focused and simpler, optimising a page as you write it. Frase runs a wider loop — research, drafting, direct publishing to your CMS, and monitoring published pages for ranking decay — with agents taking on more of that as you move up. If you want on-page optimisation, Surfer is the cleaner tool. If you want the content pipeline handled end to end, Frase covers more ground.
What is Frase best for?
Content teams and agencies publishing a predictable monthly volume of optimised articles, particularly those who want drafts published straight into WordPress, Webflow, Sanity, or Wix and then monitored for decay. Its volume-based pricing suits anyone who can forecast cadence. It is poor value for occasional writers, who will not use the allowance, and for teams needing only keyword research.
Compare Frase.io with other popular tools in the same category.
Easy to use interface, active development, good involvement with userbase. Frase offers me a single app to research and write my blog posts. I can also generate content briefs if I'm working with others and I can even generate a link for the other person to use on that particular assignment.
Initially, the active development was disruptive, too many changes too fast, but things seem to be managed a lot better now.
Frase is helping me be a better blogger, it helps me identify topics and questions I should include in my articles, gives me clear stats about my posts (e.g. word count compared to other posts), and has helped speed up my overall workflow by allowing me to research and write in the same tool.
I am a massive fan of the statistic research tool; it helps make every article I write all the more authoritative.
Nothing at the moment, I have no complaints.
I find that I change the way I optimize content now. It takes all of the guess-work out of making content that RANKS.
I like how it shows all the relevant topics, headers, questions, links, statistics, etc that need to go into your content to outdo your competition and rank.
There is nothing about Frase that I dislike.
Frase has helped me write faster and better content. Writing content is no more a shot in the dark.
The fact that it does 10+ hours of research for you in 10 seconds.
Sometimes the list of phrases can be a little repetitive for certain keywords but the benefits outweigh this by a MILE
I can write 3000 words about ANY topic without knowing ANYTHING about it with ease.
Frase is very easy to use. The interface is intuitive and well thought out. It allows me to create content briefs for myself or my writers easily.
There isn't anything I dislike about Frase. It does what it needs to do for me.
Frase helps me outline my articles more effortless than ever before. It has saved me a bunch of time on creating content briefs.
Content research options and topical clusters
The refresh every time to fetch results which is a waste of resources
Content research
Fast research, no more spending hours randomly googling articles and ideas.
It's hard to dislike this software. But a spell checker would be nice.
Keywords research. Top articles. Quotes and statistics.
I wouldn't say I like this tool. I LOVE IT! It's a game-changer for content creation that helps my business. It is helping me understand how content creation works!
This tool is meeting and exceeding all my expectations. I don't have anything that I dislike about FRASE.
One of the biggest problems that FRASE solves for me is the current questions people ask and the answer engine.
I really enjoy using Frase for a lot of my content marketing content creation needs. The interface is simple and I can work on it in the browser or on my phone or tablet. The team behind Frase does a great job of listening to their community and making sure that they continually improve the product. They also have training videos that are easy to understand which makde it easier for me to get up and running as well as create content briefs quickly.
Occasionally the document formatting can behave strangely. It's slightly annoying, but not a deal-breaker.
I use Frase for doing research and creating high-quality articles. It is a huge timesaver.
Overall ease of use, insights, content optimization when compared to other websites, keyword scoring, inbuilt editor, Answer assistant and the list goes on. Summarising content from existing articles and extracting a outline immensely helps in planning and structuring content.
Nothing major as they have ironed out lot of issues recently. However would love to see a way to save country and language preference without having to select it every time. They need to add more content sources apart from google, quora and reddit when extracting what people are searching for.
Blank slate has always been scary. Frase helps me to jumpstart content creation by providing valuable insights into what people are talking about and their questions. I can't stress enough how valuable Frase is sometimes when it comes to content research when done manually, as it takes a lot of time.
Frase is an incredible timesaver and makes it so much easier to find the keywords needed for any articles you want to write, but it does so much more. Type in your topic and it will generate an outline for you, or show you the top 20 sites, what people also ask and the clusters you need. In a few minutes you have your outline, then when you finish your article, it will tell you what tweaks you need to rank higher. On top of all that, they throw in Frase Answers which is better than any bot I have seen. it will answer any questions for your web page visitors drawing information from your website. i love using Frase and would not think of adding an article to my website without using it.
I would love to see it integrated with some of the new AI software tools out there like Shortlyai or Nichesss. I can use it just fine without that but it would make it easier.
For starters, it really helps with writer's blocks. All you have to do is enter your keyword and it will show you what ranks well. it can help generate your outline and now you are all set to go. Also, I wasted a lot of time and effort trying to make a decent chatbot. Frase answers is far better and it does everything for me. That is just icing on the cake
There's no shortage of on-page optimization tools that come equipped with editors and keyword target scores. These tools assume you already did the manual research, the endless Googling, the juggling of 50+ open tabs, and the constant back and forth of copying and pasting headlines and questions. Who wants to write after spending hours doing that? Frase on the other hand starts you off at Step 1: Research. If time is money, then Frase has certainly saved me a ton of money by drastically cutting down my research phase. This allows me to quickly put together a high-quality content brief that's ready to be handed off for writing. No more noise and distractions while viewing competitor sites for page structure, no more annoying popups and ads getting in my way. Frase takes the top 20 results and strips everything down to the only elements you need to quickly scan through and instantly understand what your competitors did for headlines, content, questions, and more. From what I've seen, no other tool does this. Ready to move on to writing? Frase has you covered. Their editor quickly breaks keywords down by clusters, longtails, headlines, and more so you can easily form a strategy for your content. Hitting your targets is a breeze and now ranking in the top 3 is easier than ever. It's like having the cheat codes to outrank your competitors! If there is one thing I like more than the features on hand, it's the Facebook community and the responsiveness of Tommy, Bill, and the rest of the team. Found a bug? Fixed. Wish there was a new feature? Done. Wish you could get an old feature back that got changed? It'll be there tomorrow. These guys really do listen to the community. Their progress since I joined in November has moved faster than any other SaaS I've seen. I am so glad I found them when I did and came onboard. I couldn't be happier about the value their tool has provided to my business.
It's not exactly a dislike, but if there was one thing I wish I could do in Frase that has yet to be implemented it's to really drill down into the HTML elements of each competitor to get a full idea of their design. Right now I can see their headers, images, links, and word count, but I would love to see bullets, numbered lists, bold, italic, tables, etc. I think seeing their schema would be very beneficial as well. This would really make this a complete on-page optimization tool.
I am constantly solving the content strategy and optimization struggle. I can use Frase for ideas, questions (Quora, Reddit), Related Searches, and People Also Ask to find an endless amount of topics. Then I can really drill down and create a document for research, content brief creation, and writing all within the same app. The major benefits are cutting research time in half, standardizing my content brief creation process, and having a clear path forward to optimize a page or post to beat the competition.
Frase.io is extremely powerful, yet getting started is quite easy. You can use readymade, well-thought templates to get started quickly. It has tons of features. You get many content ideas in the form of questions fetched from Google auto-complete, quora, and Reddit. And what's more, you can use the powerful Frase.io AI to answer your website visitors' questions.
I am not sure if I can call it a drawback, but the Frase.io team regularly updates the software. Of course, they provide all the training and support, but you have to learn a few new tricks.
Frase.io is helping me solve two major problems. 1. To find out the relevant topics for creating the content. It shows me the questions people are asking in my niche. It helps me create documents with the answers that people are looking for. 2. To compare my document with that of my competitor's documents from usability and SEO optimization. 3. The AI robot of Frase.io helps my website visitors find the required information quickly, thereby increasing qualified inquiries.
I am a content creator with a heavy focus on SEO optimization and Frase can just about handle everything I need from start to finish. It allows me to create a topic to target, write the article, and then optimize the article based on the top SERP results. But the secret sauce? It's in the sidebar of the editor. As you write an article, the sidebar has all kinds of scraped data which is invaluable when creating your article. It shows the top 20 SERP results with average word count, title, rank position, and outline structure. I can click the copy button next to any outline element and instantly bring it into my own document. This makes is super quick to build a good outline. It also shows external links, questions from the SERP, questions from Google's People Also Ask, questions from Quora, and questions from Reddit. I can click the copy button next to any question and Frase will instantly import it into my document. Frase also shows me news on my topic and Wikipedia results, all of which I can also import into my document. Is that all? Not by a long shot! The bread and butter of SEO is indicating to Google that you're writing relevant content about the topic. So Frase has a powerful topic-scoring algorithm which tells me which terms and phrases to include in my document, how often to include them, and things which I've over-used (i.e., keyword stuffing). I can re-score based on topic clusters, SERP scores, title, and even long tails. If I filter by SERP scores, then I can see a heatmap of the gaps and coverage between my article and the top 20 SERP results. Okay... is that all? Nope! I added my GSC data and Frase will cluster the search history data from my site into keyword clusters. I can track performance and also find where I need to optimize existing articles and create new articles on new topics that Google is testing out on my documents (but they won't rank well because they aren't on point and a new article is needed). What about their AI chatbot? I don't really use the chatbot because I don't have a use case, but I have tested it out. The bot will crawl your site, scrape the data, and then generate AI models to respond to customer queries. I can even train my AI bot with new data sets and track all kinds of analytics. So if that's your thing, I think this could be another really great feature.
I don't have a lot of complaints, but here are a few off the top of my head: - The SERP scraped data is only retained for so long. So if I open an older article, I have to wait 15-30 seconds for Frase to scrape the top 20 SERP again. Not a big deal, but it is kind of annoying. Frase does allow me full editing ability while I'm waiting. - It's tricky to optimize an existing article that's already published in WordPress. Frase allows me to import the URL and I can edit the content. But when I finish, I can't tell what I changed. It's not simple to get the entire document back into WordPress. So I wish they would create a diff feature so I could look at the changes and only copy-paste back into Wordpress the changed content.
I am ranking in position 1 for many keywords with zero backlinks! Now to be truthful, many of my keywords are low competition; but low doesn't mean zero. So I am very impressed with the results.
The ability to have content benchmarks based on top x results from a certain organic search
By default, it takes into consideration the top 100 results when it would be best to take into consideration the top 10 ranking pages.
Content optimization and content briefs for new content. It gives actionable insights that copywriters can use to create better content
I love that Frase is easy to use. And the topic score makes sense. I've used another piece of similar software that shall remain nameless, and sometimes tiny changes will get drop my topic score by like 10 points for no apparent reason.
I really with the SEO add-on was included. I'm sure it's great but I'm a business of one with limited money to spend!
Whenever I use Frase for a piece of client content, I'm almost sure to get feedback that the piece is ranking well. Whether that's a landing page or a blog post, Frase makes me look like a pro. (At least, more of a pro than I already am.)
The AI function simplifies content brief creation while still allowing for the document to editable, saves me so much time. Being able to separate work into folders makes it easy to pick up where I left off on any client. This is also the fastest I have ever been able to set-up a new app and the live demo got me up to speed on the app in record time.
At this point there isn't much to dislike. It would be beneficial to be able to integrate Grammerly, at the moment I have to export all documents to check content I have created. Skipping this step would help save more time and pulling from so many sources give the confidence the you don't have any plagiarism.
Before Frase creation of a content brief or content for a client meant hours on google pulling information together manually to create a cohesive document, but not any more. Frase does all the searching for me and i just click, drag, copy and paste to create the perfect document. There are even templates help speed things along.
Ability to create content briefs saving a ton of time on research. SEO optimize your article with keywords and headings
everything works well so far, any issues are quickly addressed
Frase helps explore a topic fully and aids on creating the best piece of content possible
It is the ease of use , and the awesome value delivered in a matter of seconds. as someone who believes in the power of good content creation, Frase, is a big bright new world
It was a little expensive at firs, especially t o add just one more user to my account, but it is worth it
Oh wow, there are just too many to count, turn around time on content product is a big place, industry insight s is another.. If you need to find a place to start exoexploing an industry or niche, Frase is the one and only start for sure
The Frase tool has been helpful to write long-form content faster and deliver better quality. The tool's concept map feature is impressive. With the help of Frase, I no longer need to spend time on competitor research before starting to write. Also, Frase helps me not to miss out on an important point in my article.
I expected an arrangement to sort my pages based on projects which may be helpful.
I am using the tool to write the long-form blog posts. Earlier, I used to go through multiple pages over the internet for my keyword and do competitor research, create a content summary, and then design my content. However, with Frase, everything can be done on a single platform, and that too, sorted!
Frase is the ideal answer engine, with an ease of use interface, simple instruction, within minutes you can have optimised content. Whether you want to optimise while writing copy, or maybe even optimise an existing website, Frase interfaces with your copy, and then compares to the top ranking pages for similar keywords. Follow the guidance, and you have a very slick copy optimiser.
There needs to be a review of the user experience, but otherwise I've found the whole experience easy to use and am now a regular subscriber.
There are many other semantic and answer engine solutions, but with Frase, the ease of use, 'real time' optimisation of copy has been a real benefit for my work.
If you're serious about your content and SEO, then you need Frase. It's an excellent AI software/platform. It helps me research, create and optimise my content. The answer engine also helps to keep visitors engaged on my site. The UI is user friendly. It shows you what to tweak or take action on to improve your content and SEO. What I love most about Frase is their super friendly and responsive team. They are available in case you need any help. They always strive to make the platform better for users. Frase is an indispensable tool for writers, marketers, content creators and SEOs.
Nothing so far. I love everything about this tool.
Question/topic research, creating content briefs, content optimisation and answer engine optimisation.
We help clients with internet marketing and this product is really helping us reduce the research time to create quality and search engine optimized content fast with its proprietary NLP algorithm. We are using frase for a few months now, and it's definitely a great piece of software for content writing. You'll never find a better product than frase to help you organize, research, and optimize your content writing efforts.
It can be tricky sometimes for different niches to write content.
reduced the time to research and write content.
Helps optimise my web pages for keyword I’m targeting
Don’t dislike anything just lack time to fully utilise other features inside Frase
Frase is copy editor helping me rank higher in the search results
So many things. Although I am a relatively new user, Frase.Io has greatly helped our organization. The Content Brief and the Content optimization combined have helped shorten our writing and research time by at least 40% (2-4 hours per week, per writer). In addition, we have had success getting a number of content articles to now appear in pole-position on Google. The Question Research and Topic ideas have also helped our team start to put together a stronger blueprint for our topic cluster and pillar page type layouts.
Nothing really. We are contemplating upgrading to the answer engine in future quarters. If I were to say anything, it would be that the Content curation felt slightly weaker to the other services that Frase provides. Nevertheless, it is a very good product with a great team that has a genuine passion for the development of this tool.
SEO and content optimization in particular. Our Marketing team has more strength in classic SEM (PPC) and although we have external SEO consultants helping, the decision was made that we need to improve more in-house. In a nutshell, Frase.Io has helped us by organizing our articles and content more efficiently and in a way that answers the question of the applicant using the words they are familiar with.
I have been using Frase for I guess 1.5 years now, and typically use it in the projects I do for my customers (F.ex. Creating a new value proposition). It has been instrumental for me in doing research about the market trends, what's really going on, and to quickly get to a relevant set of facts to underpin other conclusions / drive the direction of the value proposition. Another way I use it is to get insight in the key competitors of my customers and zoom in/out on what the essence of their messaging is all about. The speed of getting insights, the summarization of the articles, and how to build a solid summary of that is priceless. Saved 100s of hours by now.
Really nothing so far. For what I use it it does the job perfectly.
Deep research around market facts / trends / and competitive messaging
It's all solid, nothing not to like. Frase is a digital muse and writing assistant built into one tool set
Nothing, frase is one of those tools you cannot live without
Idea collection Nlp analysis Question research
The Content Brief feature helps me get a quick overview of the topic I'm researching so even if its something I know nothing about, I have keywords, context, and an idea of relevant sources to help shape my deeper inquiries. I also like that I can review and plug-in references as I'm drafting within the Content Curation feature.
The Content Optimization feature isn't super intuitive in terms of understanding the value of the metrics. I also would like to check my content against specific sources, or at least rule out sources I know aren't relevant for comparison for my needs. I would also like an accessible and simple onboarding for the various other features that I know I am underutilizing, or not even aware of.
It's my first step in research for topics I am unfamiliar with. It helps me minimize the time I spend learning, which I typically cannot bill for, so it speeds the time-to-value when onboarding a new customer or taking on a new project. It also helps me put together better, targeted proposals. The features have grown since we first purchased Frase, so I know there is more to discover.
Frase is intuitive and easy to navigate. I use it almost daily for my work. The AI suggestions for content are usually very good.
I don't quite understand how the SEO features work but I'm not a seasoned user yet and could likely use some training.
Coming up with a first draft for content that would usually take me double the time to create.
I find Frase really intuitive. I have used other on-page optimization tools and find the Frase interface really usable. I especially appreciate the ability to output competitor keywords and headings to a spreadsheet I can then process externally. Another great feature is the ability to create folders - I'm not sure what they're really called to organize your projects. The pricing model works for us as an agency, too. We're on the Team plan which allows unlimited optimization and writing for content pieces which is great.
I would appreciate more integrated SEO tools. Otherwise I think it's great.
Creating outlines based on competitive content and comparing your content to optimal SEO practices.
