Frase is a content optimization software that also works as a chatbot tool, however, both features are sold separately. It also uses AI to optimize content and can reliably improve your content development to help outrank the competition. Frase’s outline builder is known for creating intelligent outlines perfectly optimized for target keywords and FAQs. It has great analytics and comes with real-time topic scoring. Content optimization workflows are included and are scalable depending on business needs. You can also easily import content from URLs and Google Docs can easily be integrated.
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Segment |
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Deployment | Cloud / SaaS / Web-Based |
Support | 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support |
Training | Documentation |
Languages | English |
Content marketing is not easy. You need to create something that people will read, like, and share. This is why I love Frase. They make creating content easier than ever before. Frase is a tool that helps you build the right kind of content for the right people. Frase is easy to use and provides a ton of features. If you want to start building your own content, Frase is definitely worth checking out.
Two things Frase can improve: a) Split screen so that outline is readily available while writing the content. On the left content outline, on the right Editing area. b) Closing of the generated template that is not required. It makes a user scroll a lot, and if any changes need to be made, I have to go back and make changes.
With frase I save time, a load of time. I can produce content in a short period. The most valuable flow is the content brief. The content brief makes the organization and flow of the content more accessible.
I always start my blog posts in Frase because it helps me to do my initial research. I can see the top-ranked articles on Google and the topics these articles cover. Frase lets me know the types of questions people ask about my topic and keywords people search for when looking for a topic. I save so much time by using Frase I have so much information all in one spot. I also use the AI feature sometimes to get a topic started when I'm experiencing writer's block.
The only thing I don't like is that I feel like I have a giant list of topics, but that's probably me not knowing how to organize them. I have categorized my topics, but it still shows as a giant list.
Researching for blog posts is kind of tedious, but with Frase the research is mostly done for me because it shows me the top ten or so posts (along with their doman rating), the keywords that are important for those posts and more. I can see what kinds of questions poeple ask, which also helps me to expand my blog posts.
Whether I am creating content myself or outsourcing content, the ability to generate accurate briefs based upon keyword search content is extremely helpful. The ability to chunk content down into relevant sections not only makes content creation more streamlined but also more accurate.
The AI content generator can be a little off at times, but it has definitely come a long way, and I am sure it will continue to be refined!
Frase.io helps with content brainstorming and content chunking. The benefits have been more accurate articles and better content.
The marketing data insights that you get directly from Frase, by using the top-ranking pages in Google. This gives you a serious advantage over the competition by building out the best topical relevance. The UX is easy to work with and helps me get through content audits, to update old content with some amazing ranking results!
If you could increase the load times of the dashboard, that would be good, not a deal-breaker, as they do load pretty quickly.
I was getting content briefs (that rock) out to my writing team very quickly and streamlining the production of a lot of content all at once. Everything is organized into project folders, so nothing gets lost. Being able to tag each article, as far as the "stage of progress," also helps the team prioritize what needs to get done next. I can't imagine using any other SEO tool for creating our blog content or other important webpages that need to rank in the SERPs.
My favorite functionality of Frase is idea generation. Writer's block is a difficult thing to overcome, but Frase will let you know exactly what your audience is looking for!
The only thing that concerns me with Frase is that the founders are constantly adding new features. There has a to be a point where the maintenance of all of these features will get overwhelming.
Frase cuts my content generation process in half. From idea generation to starting content, it's an all-in-one tool that ensures I'm creating the right content in a timely fashion.
I like the fact that Frase is always developing new and better features in their software. For instance they're “Write For Me” feature allows you to have artificial intelligence scrape and write full paragraphs of content that is very readable by a human.
I cant seem to find a feature or a reason to dislike Frase.io. It consistently produces SEO-optimized content that helps me rank pages on the first search page of Google and other search engines.
With the new features that phrase has released, I can generate a perfectly SEO optimized 800 to 1200 word article in under an hour. The article has the depth and breadth of information, including keywords, that Google is looking for in a content piece.
It's easy to use, straightforward, offers excellent insights into what you need to do to rank your content, and the ai writer is incredible. I started my ai content creation journey like many with Jarvis, Rytr, and Content Villain, and at first, they were ok in their own way. But they all had limitations. Jarvis often spit out repetitive or irrelevant content, Rytr didn't have enough features, and Content Villain just doesn't help me do what I need to do. Luckily I already had a Frase account, and once they offered their SEO AI writer, it was a no-brainer to test it out. I've been using it for the past 5ish months, and it is hands down the best long-form copy generator in my arsenal.
I wouldn't say I like having to pay extra for the ai writer, but I got it while it was discounted, so it's not all bad. Also, if there were a title generator, that would be fantastic! Besides, paying $17 a month for the SEO add-on/AI generator is ok with me.
Frase saves me a lot of time, like a lot. I can get a decent article that needs tweaking in under 10 minutes. Some other benefits I have found are that I'm using the recommended keywords in the article, and by increasing the length, links, images, and amount of headers, my articles are ranking higher than ever before.
Frase.io allows you to research and create outlines and content exceptionally quickly. Love the way it eliminates writer's block and allows me to get thoughts down fast.
There isn't really anything I dislike about Frase. It all works really well and has upped my productivity massively.
Frase has solved my problem of not being able to create enough content quickly enough. Im getting a lot more content [blog posts] created by using it
A simple workflow and uncluttered interface,
Initially, there was not enough supporting documentation but the recent video series has rectified this issue.
Researching topics I know nothing about saves me hours on every job. The ability to rewrite material in my own voice using AI is an absolute game-changer particularly as it often takes me to completely unexpected and creatively interesting areas of a topic. Finally, the fact that I can score my work against the top ranked websites completes the workflow.
I love the research feature, SERP scores, and the long-tail keyword assistance. I also like the document status at the settings as it helps me keep my topics organized. And most of all, Frase helps in coming up with ideas, which shortens staring at a blank screen! It makes mental block a thing of the past. I have done quite a few comparisons, and I don't think there is even one out there that comes close to what Frase can help writers with.
Give me a hint... :-) Nothing! I love everything about Frase!
Copy and blog writing. Benefits - SERP scores as I write... there is no guessing game!
This product is as good as the sales department said it was. I go through many sales pitches and am always skeptical that they will not be as good as they say (a lot aren't). However, Frase was as easy to use and as great as their sales department said it would be.
Nothing. I find the product very easy to use.
We are solving guest servicing needs. The benefit is it knows our website better than us.
The editor tool, especially after the UI upgrade, is phenomenally easy to use. Every feature and tool I need within the editor is so easily and readily available.
Sometimes the AI content can be a little off, but it is easily remedied in the editor tool. Additionally, if you do not know how to navigate the tool it can seem cumbersome...but mild training solves that.
It's helping me with my SEO work and content creation. The SERP tools are very helpful as well. My productivity has skyrocketing by leveraging the automation within the tool.
The pace of features the Frase team puts out is amazing. I started using the product to generate content briefs. Less than a year later, they have added an answer engine, SEO research, and AI writing.
I hate monthly bills. I prefer lifetime licenses. The Frase AI and SEO add-on is one of the few monthly recurring costs I have besides Netflix and my cell phone bill.
I can generate SEO-optimized content faster with Frase, even on subjects I have less content expertise in.
The clean interface and the features that help craft professional articles that are optimized for the readers and the search engines.
nothing really, perhaps the extra costs of the seo addon is over the top as other competitors do not have that.
Research and crafting the right articles for the publications we own.
I do a lot of blogging and I wanted to be sure I was putting out high quality and consistent content for my audience. Frase.io helps me do this by showing opportunities to optimize for higher search engine rankings and prevent content decay. It's a huge time saver!
There's a steep learning curve when it comes to learning Frase.io. Thankfully, the team prepared a series of tutorials so we can make the most out of Frase.io.
Frase.io gives me a bird's eye view on how my content is performing. It also gives me content ideas to optimize for higher search engine rankings and prevent content decay. It's a huge time saver!
1. AI Writer 2. Topic Score 3. The Questions feature 4. SERP Score
Nothing really. I haven't come across any feature I don't like.
As someone who works with a lot of writers, this tool saves me such much time. I can easily put a content brief together in a few minutes and send it to the writer whereas before I saw it as a tedious task manually searching Google and trying to put a brief together they can follow. I also love the AI Writer. I have used several AI Tools before and the output has never been good. I was pleasantly surprised by the output. I sent a piece of content to two people and they couldn't tell it was written by AI. You do have to do a bit of editing here and there but 80% of the work is done for you.
Not only does Frase help me write engaging content, but the Frase Answer Bot helps by taking my content and using it to help visitors find the answers they need. It also tells me what is NOT being answered so I can create content specifically for that purpose.
Honestly I haven't found anything I dislike yet. Except I don't want my competitors to find out about it! If my competitors found out about it then it would definitely be a "dislike" for me.
The problems I'm solving with Frase are that people who only need a specific question answered and are not buyers don't waste my team's time.
In the AI Writer arms race, Frase already comes with a great set of features — enough for any SEO writer to work with. So much that the risk is the interface could be unwieldy, or that useful templates and commands are too difficult to find. But that's not the case. One of the big reasons I keep coming back to Frase is the clean intuitive interface. I am not sure quite how to put it, but using it just feels more natural. You get to write as you would normally do. But you have a responsive (but unobtrusive) assistant at hand to use as needed. As well, you have ready access to all the SERP findings, which can easily be adapted and incorporated in your writing. Software in this category is still maturing, but I’ve been pleasantly surprised by the AI input. Of course, it’s not always on target, but I have had better results (and with far less gibberish) than with other AI writers.
For SEO writing, keyword targeting needs improvement. However, this is, I believe, on the roadmap, and given the pace at which new features are being added could well be there by the time anyone reads this.
Like probably 99% of people who start using an AI Writer my big mistake was to think it might do everything. But you're the writer; it's the assistant. For me, Frase is really great at the research part, and in helping create and flesh out outlines, and finish thoughts. It helps me get the writing done more quickly while reminding me of the questions my articles need to answer, and the related topics I should address. The big plus is that it brings everything together in one document, rather than requiring jumping between several different tools.
It is extremely easy to get started with Frase. You can create a whole article from nothing, and you will be guided through to improve and enhance right while your write, so you know you'll have written the best content your readers can get. Features keep on being added, with the especially great SEO add-on that allows Frase to take it to the next level and dramatically improve each and every sentence you write. The Google Search Console integration is also very helpful in finding great opportunities about keywords people find you with but that are not being targeted.
Not much to dislike. It works well. No cons to list.
I am able to write articles faster and obtain better results. The research part before writing often takes hours, and it gets cut very much shorter thanks to Frase. After that, it's also helpful in writing SEO content, so it helps the whole way until the article is published.
Ease of use Helpful Facebook community Constant updates SUper receptive to customer feedback / ideas / suggestions
There is no downside to using Frase.io that we've come across
Frase has quickly become an integral part of our content workflow. It's cut hours off of our monthly work while dramatically increase the quality of the output