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iContact Logo
iContact
Effortless Email Marketing
4.1
(1,237)
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iContact Reviews & Product Details

iContact Overview
What is iContact?

iContact delivers professional email marketing features to ensure that it provides extensive features and tools across different stages and sizes to get real results for your campaigns. The platform is ideal for small businesses to want to leverage better campaigns with high-volume senders and subscribers.

Company J2 Global, Inc.
Year founded 1998
Company size 1001-5000 employees
Headquarters Los Angeles, California, United States
Social Media
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iContact Product Details
Capabilities
API
Segment
Small Business
Mid Market
Deployment Cloud / SaaS / Web-Based
Support 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support
Training Documentation
Languages English
iContact Features
A/B Testing
API Access
Analytics/Reporting
Automated Responses
Bounce Management
Campaign Scheduling
Contact List Import/Export
Custom Fields
Customizable Templates
Deliverability Tools
Drag-and-Drop Editor
Drip Campaigns
Dynamic Content
Email Campaign Management
Email Tracking
Event-Triggered Email
Geolocation Tracking
Integration with CRM
Landing Pages/Web Forms
Mobile Optimized Emails
Multi-channel Marketing
Personalization
Real-Time Analytics
Segmentation
Social Media Integration
Spam Testing
Subscriber Management
Survey/Poll Management
Template Management
Unsubscribe Management
iContact Media
iContact video thumbnail
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iContact Screenshots
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Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: May 10, 2025
iContact Logo
1,237 iContact Reviews
4.1 out of 5
Small Business (50 or fewer emp.)
May 14, 2014
 Source
Overall Rating:
3.0
AG
Verified Reviewer
Founder
Share
"Vocus Review"
What do you like best about iContact?

I really like using Vocus to track our press releases. The information I need is easily accessible.

What do you dislike about iContact?

I use Vocus for social media purposes, and I wish there were always Twitter follow suggestions.

What problems is iContact solving and how is that benefiting you?

We are trying to create engagement. Vocus is great to track who's talking about us and subjects related to us.

Small Business (50 or fewer emp.)
Aug 05, 2023
 Source
Overall Rating:
2.5
AG
Verified Reviewer
Founder
Share
"iContact rvw"
What do you like best about iContact?

The thing I liked best with iContact was the easy ux

What do you dislike about iContact?

It seems like as competitors like MailChimp grew in the scope of features and functionality iContact just seems dated

What problems is iContact solving and how is that benefiting you?

HTML email solution to send out wonderfully written and persuasive emails on a platofrom that is affordable, easy to use, easy to collaborate with others and overall a highly effective tool.

Mid Market (51-1000 emp.)
Aug 20, 2021
 Source
Overall Rating:
2.5
AG
Verified Reviewer
Founder
Share
"Middle of the road solution"
What do you like best about iContact?

It gets the job done. If you're looking for 'just the basics', iContact is right for you. It does what you need it to do, but lacks the bells and whistles other platforms offer. For a simple and easy-to-use solution, iContact may be the perfect solution.

What do you dislike about iContact?

There are some real areas of opportunity for iContact. From a design perspective, it's difficult and cumbersome to design emails if you're not a graphic designer (not easy to plug-and-play). List management is not intuitive or easy to manage (compared with other platforms). Analytics for delivery are less than industry average, which may indicate that it's getting stuck in pesky spam filters. The design capabilities are a bit limited, somewhat handicapping design creativity.

What problems is iContact solving and how is that benefiting you?

Event invitation, firm-wide promotion and sharing of news, external email campaigns, etc.

Small Business (50 or fewer emp.)
Mar 25, 2021
 Source
Overall Rating:
2.5
AG
Verified Reviewer
Founder
Share
"Does not have a service level that meets my needs"
What do you like best about iContact?

Works well when I send a message. Easy to add contacts.

What do you dislike about iContact?

I have to pay for more than I need. Changing list names and bulk imports are tricky. Searching for contacts if not in a list does not provide and matches.

What problems is iContact solving and how is that benefiting you?

I am able to send out my messages. But I often have to call the help line to resolves problems and it's not always easy to speak to an actual person when the chat function isn't helpful.

Small Business (50 or fewer emp.)
Mar 23, 2021
 Source
Overall Rating:
2.5
AG
Verified Reviewer
Founder
Share
"Icontact Review"
What do you like best about iContact?

Drag and Drop Creation works well. Recycling emails.

What do you dislike about iContact?

Having to copy HTMlL to then send email from Salesforce. Difficult to establish new templates. I don't use pre-made ones bc we stick to company aesthetic

What problems is iContact solving and how is that benefiting you?

Recycling email templates is good. Saves time.

Small Business (50 or fewer emp.)
Mar 23, 2021
 Source
Overall Rating:
2.5
AG
Verified Reviewer
Founder
Share
"Way too expensive for something you can get for free elsewhere"
What do you like best about iContact?

I like how I can see who has opened things, clicked on things, etc.

What do you dislike about iContact?

The cost is ridiculous. I've spoken to other team mates who pay much less or free for the same service elsewhere.

What problems is iContact solving and how is that benefiting you?

I'm able to reach out to my contacts with a professional looking email with iContact. Not sure what benefits I've actually realized with it.

Mid Market (51-1000 emp.)
Aug 27, 2019
 Source
Overall Rating:
2.5
AG
Verified Reviewer
Founder
Share
"Better software around"
What do you like best about iContact?

The reuse email feature was somethign i found myself using almost daily

What do you dislike about iContact?

the UI design is outdated in my opinion and it put me off the software

What problems is iContact solving and how is that benefiting you?

We use it for promotional purposes

Small Business (50 or fewer emp.)
Aug 19, 2019
 Source
Overall Rating:
2.5
AG
Verified Reviewer
Founder
Share
"Good experience- works well "
What do you like best about iContact?

I liked that they make it super easy to use and ease of access for all staff

What do you dislike about iContact?

I dislike the time it takes to set it up

What problems is iContact solving and how is that benefiting you?

No programs. Benefits is it saves time

Mid Market (51-1000 emp.)
May 01, 2019
 Source
Overall Rating:
2.5
AG
Verified Reviewer
Founder
Share
"iContact used for emailing large lists"
What do you like best about iContact?

These was a user-friendly platform overall

What do you dislike about iContact?

There are similar products out there that may be cheaper.

What problems is iContact solving and how is that benefiting you?

Contacting large lists quickly

Small Business (50 or fewer emp.)
Mar 05, 2019
 Source
Overall Rating:
2.5
AG
Verified Reviewer
Founder
Share
"Not that bad, not that great"
What do you like best about iContact?

I would best describe it as "ok" it gets the job done but it's not my favorite

What do you dislike about iContact?

Missing some features I prefer I used it for a little bit and it was fine but i needed something a little better

What problems is iContact solving and how is that benefiting you?

Like I said it was missing some features for my personal preference but it gets the job done for sure

Small Business (50 or fewer emp.)
Jan 20, 2019
 Source
Overall Rating:
2.5
AG
Verified Reviewer
Founder
Share
"iContact is a Basic Solution"
What do you like best about iContact?

It does what it needs to do and integrates with Salesforce. iContact was more affordable than similar email marketing brands that integrated with Salesforce.

What do you dislike about iContact?

Don't expect editing to be easy (specifically the ability to arrange and edit templated and html emails). The ready-made designs are very hit or miss, and some look pretty outdated. The integration with Salesforce was less than ideal.

What problems is iContact solving and how is that benefiting you?

We needed an email marketing solution that integrated with Salesforce. iContact did that, but it wasn't perfect.

Small Business (50 or fewer emp.)
Nov 20, 2018
 Source
Overall Rating:
2.5
AG
Verified Reviewer
Founder
Share
"Has been very helpful with the implementation of CASL "
What do you like best about iContact?

easy tracking features helping us imporve our content to promote better opening and click through rates.

What do you dislike about iContact?

doesnt sync perfectly with salesforce, depending on record types. Unclear wether this is a salesforce or Icontact issue.

What problems is iContact solving and how is that benefiting you?

allows us to manage our newsletters for donors and volunteers.

Small Business (50 or fewer emp.)
Sep 19, 2018
 Source
Overall Rating:
2.5
AG
Verified Reviewer
Founder
Share
"Icontact review"
What do you like best about iContact?

The email templates are attractive, able to insert pictures and videos

What do you dislike about iContact?

Emails go to spam, templates restrictive

What problems is iContact solving and how is that benefiting you?

More attractive emails for marketing

Small Business (50 or fewer emp.)
Apr 29, 2018
 Source
Overall Rating:
2.5
AG
Verified Reviewer
Founder
Share
"Limited template structure "
What do you like best about iContact?

I like the the connection with Salesforce

What do you dislike about iContact?

No attachments and limited template ability

What problems is iContact solving and how is that benefiting you?

Mass marketing peices which reach large number of prospects

Small Business (50 or fewer emp.)
Apr 03, 2018
 Source
Overall Rating:
2.5
AG
Verified Reviewer
Founder
Share
"Good enough, but there are better service providers"
What do you like best about iContact?

The service has the basics down and is generally user-friendly. The service is also very cost effective, so it could be a good starting point for small businesses.

What do you dislike about iContact?

There are better service providers out there like MailChimp and Constant Contact who are a bit more sophisticated and around the same price point. I'd say get a free trial of all of them and decide which you like to work in best. If you need a program that will scale as your business grows however, I'd say Constant Contact is a better email provider.

What problems is iContact solving and how is that benefiting you?

Mass distribution mailing of press releases and other firm news. Some of my clients used IContact and it did the job. The reporting is also pretty decent on IContact but as I said, it's customization options are somewhat limited.

Enterprise (> 1000 emp.)
Feb 02, 2018
 Source
Overall Rating:
2.5
AG
Verified Reviewer
Founder
Share
"Good "
What do you like best about iContact?

A very useful tool if you know how to use it. Helped keep things in place

What do you dislike about iContact?

Not much to dislike. It could be a little confusing to use. Wish it could me made a little more user friendly

What problems is iContact solving and how is that benefiting you?

Helps connect. It helps keep things in place

Small Business (50 or fewer emp.)
Jan 27, 2018
 Source
Overall Rating:
2.5
AG
Verified Reviewer
Founder
Share
"It works, but could use a lot of improvements "
What do you like best about iContact?

It’s fairly easy to use, not a huge learning curve there.

What do you dislike about iContact?

The templates are not plug and play. Instead you have to work exactly within the parameters of what they’ve created, making it very difficult for your vision of a perfectly designed email to come to fruition.

What problems is iContact solving and how is that benefiting you?

We are reaching our target audience and tracking how many people click the links.

Small Business (50 or fewer emp.)
Jan 10, 2018
 Source
Overall Rating:
2.5
AG
Verified Reviewer
Founder
Share
"ok but not the best"
What do you like best about iContact?

The software is easy to use and has a good ease of entry into the email marketing realm

What do you dislike about iContact?

it has quite a few bugs with the builder if you attempt to edit the raw code

What problems is iContact solving and how is that benefiting you?

iContact is an easy way to build an email list. The wordpress plugin works very well

Small Business (50 or fewer emp.)
Dec 26, 2017
 Source
Overall Rating:
2.5
AG
Verified Reviewer
Founder
Share
"Hopefully more user friendly in the future "
What do you like best about iContact?

Smooth integration with Salesforce, easy to update emails

What do you dislike about iContact?

Clunky for custom coding and tricky to modify templates

What problems is iContact solving and how is that benefiting you?

We need to send and track bulk emails to our prospective students and applicants regularly and iContact makes it possible to do so.

Enterprise (> 1000 emp.)
Dec 21, 2017
 Source
Overall Rating:
2.5
AG
Verified Reviewer
Founder
Share
"Pretty Good"
What do you like best about iContact?

Best, I like the drag and drop editor and overall interface is quite good.

What do you dislike about iContact?

Design limitations and lack of support when it comes to designing for Outlook. Designs in outlook look quite antiquated.

What problems is iContact solving and how is that benefiting you?

Content marketing solutions.

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