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iContact Logo
iContact
Effortless Email Marketing
4.1
(1,237)
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iContact Reviews & Product Details

iContact Overview
What is iContact?

iContact delivers professional email marketing features to ensure that it provides extensive features and tools across different stages and sizes to get real results for your campaigns. The platform is ideal for small businesses to want to leverage better campaigns with high-volume senders and subscribers.

Company J2 Global, Inc.
Year founded 1998
Company size 1001-5000 employees
Headquarters Los Angeles, California, United States
Social Media
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iContact Product Details
Capabilities
API
Segment
Small Business
Mid Market
Deployment Cloud / SaaS / Web-Based
Support 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support
Training Documentation
Languages English
iContact Features
A/B Testing
API Access
Analytics/Reporting
Automated Responses
Bounce Management
Campaign Scheduling
Contact List Import/Export
Custom Fields
Customizable Templates
Deliverability Tools
Drag-and-Drop Editor
Drip Campaigns
Dynamic Content
Email Campaign Management
Email Tracking
Event-Triggered Email
Geolocation Tracking
Integration with CRM
Landing Pages/Web Forms
Mobile Optimized Emails
Multi-channel Marketing
Personalization
Real-Time Analytics
Segmentation
Social Media Integration
Spam Testing
Subscriber Management
Survey/Poll Management
Template Management
Unsubscribe Management
iContact Media
iContact video thumbnail
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iContact Screenshots
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Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: April 02, 2025
iContact Logo
1,237 iContact Reviews
4.1 out of 5
Small Business (50 or fewer emp.)
Apr 01, 2014
 Source
Overall Rating:
3.5
AG
Verified Reviewer
Founder
Share
"Friendly Marketing Platform for a busy small business"
What do you like best about iContact?

Automated social media posts are such a blessing. I do pop in daily though to check on buying signals which I tend to get the most interaction from my responses. Having a support staff on call 24/7 and an assigned consultant make life easy.

What do you dislike about iContact?

I dislike how the email has such limited features and is difficult to use.

What problems is iContact solving and how is that benefiting you?

We are working on building brand awareness. We have seen us show up in search engines after sending out press releases. We want this to drive website traffic and convert that to sales however are having a hard time tracking the progress but overall are excited to be moving in this direction.

Small Business (50 or fewer emp.)
Oct 15, 2021
 Source
Overall Rating:
3.0
AG
Verified Reviewer
Founder
Share
"User Friendly"
What do you like best about iContact?

I contact is easy to understand. It's perfect for novices.

What do you dislike about iContact?

The template options do not meet my needs.

What problems is iContact solving and how is that benefiting you?

I am able to consolidate all my email lists into a single platform.

Mid Market (51-1000 emp.)
Sep 20, 2021
 Source
Overall Rating:
3.0
AG
Verified Reviewer
Founder
Share
"Great For What It Does But Does Not Include EVERYTHING"
What do you like best about iContact?

The ease of use is there once you get used to the platform.

What do you dislike about iContact?

The segmentation of contacts can be troublesome and the WYSIWYG editor leaves a bit to be desired.

What problems is iContact solving and how is that benefiting you?

Sending out marketing emails rather than using SalesForce to do so.

Small Business (50 or fewer emp.)
Oct 15, 2019
 Source
Overall Rating:
3.0
AG
Verified Reviewer
Founder
Share
"Could be a bit easier to use."
What do you like best about iContact?

It is easy to add contacts and to send out mass emails to all of your contacts.

What do you dislike about iContact?

I feel like editing the templates are not very easy. It takes a while to learn and it's hard for me to move things around and edit the templates to the way I want them.

What problems is iContact solving and how is that benefiting you?

We are able to send out mass emails to our guests, including our monthly newsletters and any updates we have.

Small Business (50 or fewer emp.)
Aug 16, 2019
 Source
Overall Rating:
3.0
AG
Verified Reviewer
Founder
Share
"Perfect for work"
What do you like best about iContact?

This helps me get my work done faster and it makes a lot of sense

What do you dislike about iContact?

Nothing at all i think it is great and it helps with my work

What problems is iContact solving and how is that benefiting you?

I am using this program to track all my contacts

Small Business (50 or fewer emp.)
Apr 02, 2019
 Source
Overall Rating:
3.0
AG
Verified Reviewer
Founder
Share
"Convenient for storage and mass emails but can be buggy"
What do you like best about iContact?

I like how easy it is to store data such as contacts, images, resources etc.

What do you dislike about iContact?

The lack of HTML capabilities such as hover effects, buttons etc. There are also bugs that cause edits to not be saved which have led to incorrect email messages sending to prospects.

What problems is iContact solving and how is that benefiting you?

Targeting prospects for clients

Enterprise (> 1000 emp.)
Mar 02, 2019
 Source
Overall Rating:
3.0
AG
Verified Reviewer
Founder
Share
"Pricey but useful Marketing tool"
What do you like best about iContact?

Toolkit and user manual that came with product

What do you dislike about iContact?

Dislike pricing compared to marketplace products

What problems is iContact solving and how is that benefiting you?

Connectivity among diff tools

Mid Market (51-1000 emp.)
Mar 01, 2019
 Source
Overall Rating:
3.0
AG
Verified Reviewer
Founder
Share
"Cost-friendly press release distribution platform"
What do you like best about iContact?

Ease-of-use to post press releases to the wire and track impressions.

What do you dislike about iContact?

The fact that you have to call the editorial desk to rush a release, even if included in your account level.

What problems is iContact solving and how is that benefiting you?

Press release distribution - delivery to target media outlets.

Small Business (50 or fewer emp.)
Feb 12, 2019
 Source
Overall Rating:
3.0
AG
Verified Reviewer
Founder
Share
"Solid Email Marketing Tool"
What do you like best about iContact?

Reliability and stability of the platform. Never experienced any delays in sending large email blasts.

What do you dislike about iContact?

Interface is a bit stale and the development tools for creating email is fairly basic...but getting better.

What problems is iContact solving and how is that benefiting you?

We manage all our email communications for our 75k+ database.

Small Business (50 or fewer emp.)
Sep 06, 2018
 Source
Overall Rating:
3.0
AG
Verified Reviewer
Founder
Share
"Good for the most part"
What do you like best about iContact?

I like that I can add in my own media in a fairly user friendly environment.

What do you dislike about iContact?

I dislike that most fonts I sownd time choosing, don’t show up in the emails to customers.

What problems is iContact solving and how is that benefiting you?

We use it to promote our events and expand the reach of our organization.

Mid Market (51-1000 emp.)
Aug 29, 2018
 Source
Overall Rating:
3.0
AG
Verified Reviewer
Founder
Share
"Good for marketing automation beginner"
What do you like best about iContact?

Easy, straightforward platform for marketing automation beginners to compose email with simple click and edit features.

What do you dislike about iContact?

Quite unstable synchronization with Salesforce. Makes it less reliable to manage contacts. Would require decent level of knowledge of HTML to create well-looking emails.

What problems is iContact solving and how is that benefiting you?

The platform can be utilized as a temporary solution for marketing automation purpose during the time of research to invest in a more sophisticated platform, especially for medium to large size businesses.

Small Business (50 or fewer emp.)
Aug 07, 2018
 Source
Overall Rating:
3.0
AG
Verified Reviewer
Founder
Share
"So far so good. Still learning iContact Pro."
What do you like best about iContact?

The ability to upload PDFs to the email and create workflows.

What do you dislike about iContact?

Social media platform isn't great. Landing pages can also be confusing. Takes time to learn.

What problems is iContact solving and how is that benefiting you?

Scheduling emails and forgetting about it rather than going in every day to create and send on the spot. Also the ability to provide more content through PDFs and so on.

Enterprise (> 1000 emp.)
Aug 04, 2018
 Source
Overall Rating:
3.0
AG
Verified Reviewer
Founder
Share
"Good for email marketing"
What do you like best about iContact?

We have been using iContact for quite some time now and any time we have a question, the service team is always quick with a helpful answer.

What do you dislike about iContact?

I wish I can do demographic targeting, so I could send an email to only people in a certain area or only people in a certain line of business. It is possible, but it's not quite as user friendly as I would prefer.

What problems is iContact solving and how is that benefiting you?

It has allowed us to keep in touch with customers and potential customers that we might otherwise not have a reason to contact.

Small Business (50 or fewer emp.)
Jul 26, 2018
 Source
Overall Rating:
3.0
AG
Verified Reviewer
Founder
Share
"Switched to Pardot"
What do you like best about iContact?

The templates/email generator are easy to use and helpful

What do you dislike about iContact?

List sophistication and limited ability to sync with our CRM

What problems is iContact solving and how is that benefiting you?

Reaching out to multiple constituents at one time

Small Business (50 or fewer emp.)
Jun 13, 2018
 Source
Overall Rating:
3.0
AG
Verified Reviewer
Founder
Share
"iContact Review"
What do you like best about iContact?

You can send an unlimited number of emails with this low-cost service.

What do you dislike about iContact?

I was not able to import my Gmail contacts. What's more, I felt that there were not enough automatic responses.

What problems is iContact solving and how is that benefiting you?

I have trouble reaching potential clients, but iContact allows me to create and send engaging marketing material to my subscribers. I feel as though this as increased potential for business growth.

Enterprise (> 1000 emp.)
Apr 10, 2018
 Source
Overall Rating:
3.0
AG
Verified Reviewer
Founder
Share
"iContact Pro will do everything you want, for the right price"
What do you like best about iContact?

iContact has plenty of features to take your emails to the next level, including templates and a robust editor that lets you fully write HTML templates and apply styles. Pro sets you up with a dedicated consultant, who will talk you through strategies and how to improve your email delivery and engagement, as well as help you work through the inevitable technical hiccup or spam count

What do you dislike about iContact?

I used ICP when i was on a team, and for some reason our consultant would always email me with any updates or questions, including payment questions, which I couldn't answer. They would never change the main contact, even after repeated requests to do so. Consultation calls felt like they would always contain at least one upsell , which can be wearying after already shelling out money for the service. Emails sometimes took hours to actually send, which made our send times and strategies a little weird.

What problems is iContact solving and how is that benefiting you?

We communicated with thousands of subscribers and customers with this product on a bi-weekly and monthly basis.

Mid Market (51-1000 emp.)
Mar 22, 2018
 Source
Overall Rating:
3.0
AG
Verified Reviewer
Founder
Share
"Marketing professional with several years experience in versatile email marketing platforms. "
What do you like best about iContact?

I liked the ease of how quickly an email marketing campaign or simple eblast can be put together. There isn't a lot of coding or html knowledge needed to use this well. In comparison to other platforms the functionality is second to none.

What do you dislike about iContact?

There are templates but they sometimes don't always work with images substituted in on all platforms.

What problems is iContact solving and how is that benefiting you?

The benefits are the speed, and ease for the amount of time spent on creating the email marketing campaigns. As a result time can be spent on other tasks and content for the emails.

Enterprise (> 1000 emp.)
Mar 07, 2018
 Source
Overall Rating:
3.0
AG
Verified Reviewer
Founder
Share
"Best email marketing tool"
What do you like best about iContact?

Easy to use, fast, reliable and full of options.

What do you dislike about iContact?

Some issues in the formatting that could be fixed.

What problems is iContact solving and how is that benefiting you?

E-mail marketing became much easier because you can send it to different email lists and you can test the emails before you send them.

Small Business (50 or fewer emp.)
Mar 04, 2018
 Source
Overall Rating:
3.0
AG
Verified Reviewer
Founder
Share
"Satisfactory "
What do you like best about iContact?

More user friendly than other similar platforms

What do you dislike about iContact?

Lack of clarity in email lists for customers choosing to opt-out/unsubscribe

What problems is iContact solving and how is that benefiting you?

Better contact with members and donors.

Small Business (50 or fewer emp.)
Mar 03, 2018
 Source
Overall Rating:
3.0
AG
Verified Reviewer
Founder
Share
"Good and Fair"
What do you like best about iContact?

i like that they offered a free trial which is vital for first impression.

What do you dislike about iContact?

the 14 dollars or so i think is a lil bit too much of a charge.

What problems is iContact solving and how is that benefiting you?

i think what sets it apart is the premier service, personal advisers who help create an effective marketing plan. This is something you won’t find with other email marketing service providers.

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