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Insightly CRM Logo
Insightly CRM
Streamline Your Business Relationships
4.2
(886)
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Insightly CRM Reviews & Product Details

Insightly CRM Overview
What is Insightly CRM?

Popular among small to medium sized enterprises, Insightly is a SassS-based CRM platform with 1.5 million users globally. Users rely on the solution to manage customer data in a central platform, manage and nurture customer relationships, boost sales, and deliver projects in a timely manner. The platform works seamlessly well with Gmail and Outlook plugins and supports multiple integrations with numerous systems.

Company Insightly, Inc.
Year founded 2009
Company size 51-200 employees
Headquarters San Francisco, California, United States
Social Media
Insightly CRM Categories on Findstack
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What Insightly CRM is best for?
How does Insightly CRM compare to Act!?
What are the pros and cons of Insightly CRM?
Insightly CRM Product Details
Capabilities
API
Segment
Small Business
Mid Market
Deployment Cloud / SaaS / Web-Based, Mobile Android, Mobile iPad, Mobile iPhone
Support 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support
Training Documentation
Languages English
Insightly CRM Pros and Cons
Pros
  • Compatible with Android and iOS devices
  • Visual dashboards for tracking important metrics
  • Data integrity, security, and regulatory compliance
  • Highly flexible appointments, calendaring, and events
  • Automated tracking and updates
Cons
  • No live chat support
  • Only available in one language
Insightly CRM Features
API Access
Appointment Scheduling
Call Logging
Collaboration Tools
Contact Management
Customer Feedback Management
Customer Segmentation
Customer Support Ticketing
Customizable Dashboards
Data Import/Export
Document Management
Email Marketing
Lead Management
Live Chat
Marketing Automation
Mobile Access
Order Management
Product Catalog
Quotes/Proposals
Reporting & Analytics
Role-Based Access Control
Sales Forecasting
Sales Pipeline Management
Social Media Integration
Survey Management
Task Management
Territory Management
Third-party Integrations
User Permissions
Workflow Automation
Insightly CRM Media
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Insightly CRM Screenshots
Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: September 06, 2024
Insightly CRM Logo
886 Insightly CRM Reviews
4.2 out of 5
Enterprise (> 1000 emp.)
Aug 20, 2013
 Source
Overall Rating:
3.0
AG
Verified Reviewer
Founder
Share
"Great CRM, nice interface, easy to use for the novice and flexible enough for the Pro. Highly Recomm"
What do you like best about Insightly CRM?

great UI

What do you dislike about Insightly CRM?

nothing like it, Great CRM, nice interface, easy to use for the novice and flexible enough for the Pro. Highly Recommended! SHIRT ME

What problems is Insightly CRM solving and how is that benefiting you?

Not provided

Small Business (50 or fewer emp.)
Dec 13, 2022
 Source
Overall Rating:
2.5
AG
Verified Reviewer
Founder
Share
"Not as updated as other CRM systems."
What do you like best about Insightly CRM?

Navigating through leads/contacts/organizations. Creating list views to simplify search.

What do you dislike about Insightly CRM?

Bounceback emails are not marked and must be individually updated.

What problems is Insightly CRM solving and how is that benefiting you?

Reaching target audiences before exporting reports and uploading them into gmail.

Enterprise (> 1000 emp.)
Aug 04, 2022
 Source
Overall Rating:
2.5
AG
Verified Reviewer
Founder
Share
"Feature Review"
What do you like best about Insightly CRM?

To manage our contacts from anywhere, it provides easy-to-use Sales Force Automation software.

What do you dislike about Insightly CRM?

Could be cheaper and more integrations could have been better

What problems is Insightly CRM solving and how is that benefiting you?

Database management

Small Business (50 or fewer emp.)
Dec 16, 2021
 Source
Overall Rating:
2.5
AG
Verified Reviewer
Founder
Share
"Very useful for the application we utilise it for"
What do you like best about Insightly CRM?

The linking ability between organisations and tasks

What do you dislike about Insightly CRM?

nothing it does manage to meet the requirements we use it for currently

What problems is Insightly CRM solving and how is that benefiting you?

Customer journeys

Small Business (50 or fewer emp.)
Oct 15, 2021
 Source
Overall Rating:
2.5
AG
Verified Reviewer
Founder
Share
"Powerful, but lacking"
What do you like best about Insightly CRM?

I like that you can sign in with GSuites, create custom fields and automate

What do you dislike about Insightly CRM?

Cannot change GSuites login, even if you rebrand as a company. Cannot connect to many tools without using a third party tool.

What problems is Insightly CRM solving and how is that benefiting you?

Tracking leads and sales processes

Small Business (50 or fewer emp.)
Oct 31, 2019
 Source
Overall Rating:
2.5
AG
Verified Reviewer
Founder
Share
"Nice basic database"
What do you like best about Insightly CRM?

the simple interface that helps to on-board staff who are unfamiliar with databases or using any type of CRM.

What do you dislike about Insightly CRM?

The lack of customization and the fact that it doesn't integrate with other software like Deltek Vision.

What problems is Insightly CRM solving and how is that benefiting you?

Database management of all of our resources, project data, contacts and resources in an architecture firm. Still setting up the data after 6 months.

Small Business (50 or fewer emp.)
Sep 03, 2019
 Source
Overall Rating:
2.5
AG
Verified Reviewer
Founder
Share
"Not very intuitive, clunky workflow "
What do you like best about Insightly CRM?

Database for sales, support, and success. Insightly houses a bunch of information for us and our sales team is able to easily access information from other departments.

What do you dislike about Insightly CRM?

It's hard to build reports based around emails, notes, and contacts. Our customer success initiatives aren't as easily understood as it seems each process created needs to center around clicking into many different organizations, tasks, emails, etc. It disrupts the workflow. I wish we were able to tag emails in a way to organize them as well as create an automation that added a new tag after a certain time frame. I wish the email function had more reporting functionality similar to Zendesk or if Insightly could integrate with Zendesk.

What problems is Insightly CRM solving and how is that benefiting you?

We use Insightly to support our customers and managing their account statuses. However, the API used to pull the information into Insightly is very clunky and takes a while to refresh.

Small Business (50 or fewer emp.)
Aug 27, 2019
 Source
Overall Rating:
2.5
AG
Verified Reviewer
Founder
Share
"Not quite what was promised"
What do you like best about Insightly CRM?

There are many features that work well with Insightly. It's definitely a nice interface, and it has some good standard fields. I like that it's integrated with PandaDoc.

What do you dislike about Insightly CRM?

I believe that we were promised that we could do a number of things that our business specifically wanted. As we implemented, it became clear that we are not going to be able to easily customize to fit our needs. This is disappointing - I'm sure it's great as a standard CRM, but our discussions with the sales team were around also customizing it to help us with our work processes. We will definitely be able to do some of that, but not all of what we were expecting. There is a glitch with email - when we tried to send a group email, it was sent 10 times - very bad. When we tried to resolve, we were just told that they could not replicate. Overall a very bad experience with this email issue.

What problems is Insightly CRM solving and how is that benefiting you?

We are able to stay up to date on our opportunities as a company across multiple users. This has been great - we have more visibility around where things are and who's working on what. But, we were already doing that in Salesforce.

Small Business (50 or fewer emp.)
Jun 29, 2019
 Source
Overall Rating:
2.5
AG
Verified Reviewer
Founder
Share
"Insightly a bit too complicated for a busy person"
What do you like best about Insightly CRM?

All of my contacts are tracked in insightly.

What do you dislike about Insightly CRM?

The user interface is still clunky and not immediately intuitive. If I want to save an email chain, I have to email an address that is very long vs being able to screenshot or upload.

What problems is Insightly CRM solving and how is that benefiting you?

Being able to tag the importance of contacts is good.

Mid Market (51-1000 emp.)
Dec 28, 2018
 Source
Overall Rating:
2.5
AG
Verified Reviewer
Founder
Share
"Suitable when your company is small"
What do you like best about Insightly CRM?

I like the ability to set tasks for follow up. It also had some nice integrations with my email and Linkedin which was very useful when talking to high level prospects.

What do you dislike about Insightly CRM?

It doesnt integrate with many of our scheduling applications. We had to use a separate product for the automated email campaigns that we would run.

What problems is Insightly CRM solving and how is that benefiting you?

Managing my sales funnel and current opportunities. It did a great job of updating the status of my pipeline based on certain activities.

Mid Market (51-1000 emp.)
Oct 18, 2018
 Source
Overall Rating:
2.5
AG
Verified Reviewer
Founder
Share
"A Very Basic CRM"
What do you like best about Insightly CRM?

Insightly is a CRM, for sure. Customer Relationship Management...so, if you are seeking a glorified “Rolodex” then this software will suite your needs.

What do you dislike about Insightly CRM?

While you can send out e-mails from within Insightly, you really can only do so much with it. It does not have any marketing automation included. This is a huge drawback. We switched to a better CRM solution because of this reason.

What problems is Insightly CRM solving and how is that benefiting you?

Since we migrated to another platform, I no longer use this software, but, as mentioned, it is decent for the average small business that doesn’t need any marketing automation.

Small Business (50 or fewer emp.)
Sep 04, 2018
 Source
Overall Rating:
2.5
AG
Verified Reviewer
Founder
Share
"It gets the job done"
What do you like best about Insightly CRM?

I like that it integrates into gmail and makes collaboration easy

What do you dislike about Insightly CRM?

I do not find administrative configurations to be intuitive

What problems is Insightly CRM solving and how is that benefiting you?

We use it to manage our sales pipeline. It helps keep track of follow ups and sales lifecycles

Small Business (50 or fewer emp.)
Apr 19, 2018
 Source
Overall Rating:
2.5
AG
Verified Reviewer
Founder
Share
"Review "
What do you like best about Insightly CRM?

I like that one is able to move from one page to another and using the notes is helpful for this line of business.

What do you dislike about Insightly CRM?

I would recommend insighlty to be more specific when using tags to make excel reports easier and cleaner for the users.

What problems is Insightly CRM solving and how is that benefiting you?

Law firm

Small Business (50 or fewer emp.)
Feb 27, 2018
 Source
Overall Rating:
2.5
AG
Verified Reviewer
Founder
Share
"quick easy and easy to follow"
What do you like best about Insightly CRM?

most features are easy to navigate and easy to follow

What do you dislike about Insightly CRM?

how you are not able to add an image to newsletters. smart merge feature seems more cumbersome and difficult to use with the new update not being able to drill down into information when sending marketing newsletters.

What problems is Insightly CRM solving and how is that benefiting you?

logging all correspondence for every client and enables us to link projects, clients and personnel more effectively

Small Business (50 or fewer emp.)
Jan 23, 2018
 Source
Overall Rating:
2.5
AG
Verified Reviewer
Founder
Share
"Good Crm"
What do you like best about Insightly CRM?

Having all the contact details is really good

What do you dislike about Insightly CRM?

Nothing it's all pretty good really i actually like it

What problems is Insightly CRM solving and how is that benefiting you?

the benefit is that we have contact details for people

Small Business (50 or fewer emp.)
Dec 11, 2017
 Source
Overall Rating:
2.5
AG
Verified Reviewer
Founder
Share
"awesome software for our business"
What do you like best about Insightly CRM?

pricing/easy of use i have really enjoyed it

What do you dislike about Insightly CRM?

need more innovation/features/customization

What problems is Insightly CRM solving and how is that benefiting you?

sales CRM tool for the whole team

Small Business (50 or fewer emp.)
Dec 04, 2017
 Source
Overall Rating:
2.5
AG
Verified Reviewer
Founder
Share
"Simple to use but doesn't quite deliver what we need"
What do you like best about Insightly CRM?

Uncluttered, familiar look and feel. Fully cloud based.

What do you dislike about Insightly CRM?

Have to login every time. Use of icons that are not intutive

What problems is Insightly CRM solving and how is that benefiting you?

Task management and project workflow

Small Business (50 or fewer emp.)
Sep 27, 2017
 Source
Overall Rating:
2.5
AG
Verified Reviewer
Founder
Share
"Decent CRM"
What do you like best about Insightly CRM?

I like how it integrates with gmail which is what we use.

What do you dislike about Insightly CRM?

I don't like that it doesn't have a mail tracker.

What problems is Insightly CRM solving and how is that benefiting you?

We are no longer using this as our CRM platform.

Small Business (50 or fewer emp.)
Jul 27, 2017
 Source
Overall Rating:
2.5
AG
Verified Reviewer
Founder
Share
"Its an ok tool "
What do you like best about Insightly CRM?

I discovered Insighlty after demoing many other options. I have used other CRMs at previous jobs but did not need such an elaborate database for this new job. It was easy and quick to implement and covers the bases.

What do you dislike about Insightly CRM?

Cons Insightly is missin ga few features. I wish some fields offered more customization, but for now, it is doing the trick. when I need more, I will just have to upgrade.

What problems is Insightly CRM solving and how is that benefiting you?

Lead nurturing

Small Business (50 or fewer emp.)
Nov 10, 2016
 Source
Overall Rating:
2.5
AG
Verified Reviewer
Founder
Share
"So far so good"
What do you like best about Insightly CRM?

Insightly has a good user interface that makes it easy to use.

What do you dislike about Insightly CRM?

The initial setup process seems to take awhile.

What problems is Insightly CRM solving and how is that benefiting you?

We are trying to keep up with our contacts and turn them into leads.

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