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Keap Reviews: 4.3/5 — Solid Choice
Formerly known as InfusionSoft, Keap is an all-in-one, cloud-based sales, and marketing software option offering customer relationship management (CRM), marketing automation tools, and eCommerce features. Keap is the preferred platform for small businesses that rely on the platform to streamline sales and manage customer experiences in a single suite. Using Keap, users can segment contact, manage and track customer interaction, send emails, and create tailored campaigns with personalized communication triggers. Users can also use Keap to manage eCommerce with inventory management features, payment gateways, and purchase fulfillment features.
| Capabilities |
API
|
|---|---|
| Segment |
Small Business
Mid Market
|
| Deployment | Cloud / SaaS / Web-Based, Mobile Android, Mobile iPad, Mobile iPhone |
| Support | 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support |
| Training | Documentation |
| Languages | English |
Keap bundles CRM, marketing automation, email and text, landing pages, payments, and appointments into a single plan at a single price, which is either exactly what you want or considerably more than you need. For small service businesses that would otherwise stitch together five tools, the consolidation is genuinely valuable. For everyone else, $299 a month plus a mandatory implementation fee is a lot to commit to.
- What it is: An all-in-one CRM and marketing automation platform for small businesses, formerly called Infusionsoft.
- Best for: Established small service businesses, coaches, agencies, and franchises that run genuine multi-step automation and want one vendor instead of five.
- Pricing: One plan starting at $299/month billed monthly, including 2 users and 1,500 contacts. Additional users are $39/month. Verified on Keap’s pricing page in July 2026.
- The honest catch: Implementation is mandatory and charged separately, starting around $500, and Keap holds a 4.1/5 on Capterra, the weakest independent score of any major CRM we have reviewed.
What Is Keap?
Keap started life in 2001 as Infusionsoft and spent two decades as the default marketing automation platform for small businesses that had outgrown basic email tools. It rebranded to Keap in 2019, and in October 2024 was acquired by Thryv Holdings for $80 million. The Keap logo now carries an “A Thryv, Inc. Brand” mark.
That ownership change is worth weighing. Thryv sells its own small-business platform, and acquisitions of this kind can go several ways over a few years: continued independent investment, gradual convergence with the parent product, or maintenance mode. None of those outcomes is knowable yet, but a buyer signing a multi-year commitment should ask directly about the roadmap.
Keap’s current strategic bet is simplification. Rather than tiered plans, it sells one plan containing the entire platform: CRM, automation, email and text marketing, sales pipeline, landing pages, payments, appointments, and reporting. The pricing page states the position plainly, promising an end to feature-based plans.
The independent picture is the weakest of any major CRM in this category. Keap holds roughly 4.1 out of 5 on Capterra across about 1,297 reviews. Reviewers praise the automation depth and criticize complexity, cost, and, notably, past price increases delivered with short notice.
How Keap Works
Keap’s real differentiator is automation depth, and understanding that explains both its appeal and its learning curve.
- Campaign Builder. A visual canvas for multi-step, branching automation sequences. Trigger on a form submission, wait, branch on whether an email was opened, assign a task, send a text, charge a card. Few tools at this price handle sequences of that complexity, and this is the reason long-time customers stay.
- CRM and pipeline. Contact records, lead tracking, and a sales pipeline. Competent rather than remarkable, and clearly secondary to the automation layer.
- Email and text. Broadcast and automated email plus SMS. Text is an add-on, priced in volume tiers, with the entry tier included.
- Payments and invoicing. Quotes, invoices, and card processing built in. For a service business currently running a separate payments tool, this is a real consolidation win.
- Appointments and landing pages. Booking and simple page building, adequate for straightforward use and not a replacement for dedicated tools.
The pattern is consistent: Keap is excellent at one thing, automation, and acceptable at the eight things around it. Whether that trade is good depends entirely on whether you would otherwise pay separately for those eight things.
Keap Pricing
Keap prices on users and contacts rather than features. Figures verified on Keap’s pricing page in July 2026.
| Item | Cost | Notes |
|---|---|---|
| Base plan | From $299/month | Includes 2 users and 1,500 contacts, entire feature set |
| Additional users | $39/month each | No feature difference between users |
| Additional contacts | Scales with volume | Priced via the calculator on the pricing page |
| Implementation | From ~$500 one-time | Mandatory, covers migration, setup, and strategy sessions |
| Text marketing | Entry tier included, then $24–$279/month | Overages around $0.015 per text and $0.01 per voice minute |
The parts that matter most:
- Implementation is required, not recommended. Keap’s position is that guided onboarding produces better outcomes, and there is a defensible argument for that given the platform’s complexity. It is still a mandatory cost, starting around $500 and rising with package scope, and it belongs in any first-year comparison.
- $299 is the floor, not the average. That figure covers 2 users and 1,500 contacts. A five-person business with 10,000 contacts pays materially more once extra users at $39 and contact tiers are added.
- Contacts, not just users, drive the price. This is the crucial difference from seat-priced CRMs. A small team with a large list can pay far more than a large team with a small one, so model your actual contact count.
- Text messaging is metered. Tiered plans plus per-message overages, which is normal for SMS but easy to underestimate.
- Price increase history is a genuine risk. Multiple Capterra reviewers report significant increases delivered with short notice, with at least one describing a resulting exodus of long-standing customers. Ask about price protection before signing.
A free trial is available without a credit card, but it is limited: a 25-email sending cap, no payment processing, and no text messaging. That is enough to explore the interface and not enough to test the automation properly.
Who Should Use Keap
- Established small service businesses. Coaches, consultants, clinics, home services, and agencies with a real customer lifecycle to automate. This is the intended buyer and the value case is strongest here.
- Businesses currently paying for four or five separate tools. If you are running a CRM, an email platform, a scheduler, a payment tool, and a landing page builder, consolidation can be close to cost-neutral while removing integration overhead.
- Teams with genuinely complex automation needs. Campaign Builder handles branching logic that simpler tools cannot, and this is Keap’s clearest technical advantage.
It is a poor fit in three cases. Startups and solo operators testing an idea should not commit $299 a month plus implementation. Teams that only need a CRM are paying for seven modules they will not touch, and Pipedrive or HubSpot will serve them better. And businesses without the appetite to learn a complex tool should take the reviews seriously: complexity is the most consistent criticism, and the mandatory implementation package exists precisely because self-serve onboarding does not work well here.
Honest Pros and Cons
Strengths
- Automation depth at a small-business price. Campaign Builder genuinely handles complex branching logic that most competitors in this bracket cannot.
- Real consolidation. CRM, email, text, payments, appointments, and landing pages in one system removes a meaningful amount of integration work.
- One plan, no feature gating. You are not upgraded into paying for a feature you already assumed you had, which is a refreshing contrast to the tier-gating common elsewhere.
- Payments are built in. Invoicing and card processing inside the CRM is a real advantage for service businesses.
- Two decades of domain experience. Keap understands the small-business customer lifecycle well, and it shows in the templates and campaign structure.
Limitations
- The weakest independent rating in its category. 4.1/5 on Capterra is a meaningful gap below the 4.5s that competing CRMs achieve, and it reflects real friction rather than noise.
- Complexity is the defining complaint. Reviewers repeatedly describe needing training or outside consultants to use the platform properly.
- Mandatory implementation fee. From around $500 on top of subscription, unavoidable.
- Expensive entry point. $299 a month is several times what entry-level CRMs charge, and the all-in-one bundle only pays off if you use most of it.
- A history of steep price increases. Reported by multiple reviewers as arriving with short notice. This is the single most important thing to raise with sales.
- Ownership uncertainty. The 2024 Thryv acquisition makes the long-term roadmap harder to predict.
- A restrictive trial. 25 emails, no payments, no text, which makes it hard to evaluate the thing you are actually buying.
Keap Alternatives and How It Compares
- HubSpot Sales Hub has a genuinely free tier and a cheap Starter plan, with strong marketing tooling. Its own Professional tier carries a $1,500 onboarding fee, so compare total first-year cost rather than headline price.
- Pipedrive is dramatically cheaper if what you actually need is a sales CRM rather than an automation platform.
- ActiveCampaign is the closest comparison on automation depth, generally cheaper, with a lighter CRM and no mandatory implementation fee. For many Keap evaluations this is the head-to-head that matters.
- GetResponse covers email marketing, automation, and landing pages at a fraction of the cost, without the CRM depth or payments.
- Zoho CRM paired with other Zoho apps delivers comparable consolidation for considerably less, with a steeper configuration curve.
For a wider view see our guides to the best CRM software and the best marketing automation software.
The Verdict
Keap is a capable platform with a narrow but real sweet spot. If you run an established small service business, you already do genuine multi-step automation, and you are currently paying for several tools that Keap would replace, it can be a sound consolidation with automation depth that is hard to match at this price.
Outside that profile it is difficult to recommend without qualification, and the independent scores say so. A 4.1/5 across nearly 1,300 Capterra reviews is a clear signal, and the complaints are consistent rather than scattered: it is complex, it is expensive, and some customers have been hit with sharp price rises. The mandatory implementation fee is defensible given the complexity, but it is still a cost that competitors do not impose.
If you are evaluating Keap, do three things. Price it with your real user and contact counts rather than the $299 headline. Ask directly about price protection, given the documented increase history. And compare it honestly against ActiveCampaign, which is the closest match on automation depth at a lower cost and with no implementation fee. If Keap still wins after those three checks, it is a defensible choice. If it does not, the alternative was always the better answer.
FAQ
How much does Keap cost in 2026?
Keap sells a single plan starting at $299 per month, which includes 2 users and 1,500 contacts. Additional users cost $39 per month each, and pricing rises with contact volume. A mandatory implementation package starting at roughly $500 is charged separately, and text messaging beyond the included entry tier is priced in volume tiers from about $24 to $279 per month.
Does Keap require an implementation fee?
Yes. Keap requires a paid implementation package, starting at around $500 and rising depending on scope, covering data migration, automation setup, strategy sessions, and integrations. It is not optional. Keap’s rationale is that guided onboarding produces better outcomes, which is credible given the platform’s complexity, but it should be included in any cost comparison.
Is Keap the same as Infusionsoft?
Yes. Keap is the current name of the product formerly called Infusionsoft, rebranded in 2019. Many third-party review pages still use the Infusionsoft name, which is why Capterra’s Keap reviews live under an Infusionsoft URL. Keap was acquired by Thryv Holdings in October 2024 for $80 million.
Does Keap have a free trial?
Yes, with no credit card required, but it is restricted: a 25-email sending cap, no payment processing, and no text messaging. That is enough to explore the interface but not enough to properly test the automation capabilities that are the main reason to buy Keap, so plan your evaluation accordingly.
What is the best alternative to Keap?
ActiveCampaign is the closest comparison for businesses that want Keap’s automation depth at lower cost and without a mandatory implementation fee. If you only need a sales CRM rather than an automation platform, Pipedrive or HubSpot Sales Hub will cost substantially less.
Compare Keap with other popular tools in the same category.
I like this software because it is the best software that we use in our everyday work. It helps us on our everyday work. We can create a campaign or task that would be very useful for every client that we have.
I honestly don't dislike this software, because it helps our job easier to navigate or look for clients information
We can create a campaign or task in here that is very needed for our clients. This helps us to look on clients information, that we do not need to call them from time to time
Simple interface, logical layout, rock solid
Nothing comes to mind, this is a very solid CRM
CRM duties, cross platform across all employees. Easy to use, easy to log into from office or remotely.
The tagging and reporting, the campaigns and the fact that you can buy campaign templates is amazing! Wish I found it sooner. Saves me time and money between various systems and helps me to better manage my clients and my audience on my list.
Although I would like to say the price is a bit expensive it would cost me the same or more if I had to have all of the services separated from different providers so even though it feels like a lot it really isn't it. It's just combined into one.
better management of audience, affiliate program for my affiliates, save me money with merchant fees and the list goes on.
Infusion is an outstanding solutions for our needs. We have easy access to information required to manage our pipeline, develop marketing initiatives and monitor our performance. Definitely worth it!
Some additional tools to customize our performance tracker
CRM, Pipeline and sales performance monitoring
Easy to build campaign and easy to manage
E-commerce function can't use in Vietnam
Automation Easy to manage customer Good report and analytics ...
The campaign builder is the best part of the system.
the reporting leaves a little bit to be desired.
I am saving time and money by utilizing campaigns to control my scheduling and automating my proposals for my clients. I have had an increase in customers and revenue because of these two campaigns working in conjunction with one another.
There are an unlimited amount of possibilities with Infusion Soft. I primarily like its automation capabilities for internal automation for process efficiency.
It can be quite complex for adoption. It takes a lot of custom created tutorials to explain the system to our users.
Internal Automation.
It works! I've tried them all, and Infusionsoft is the one program that does what I need it to do consistently and flawlessly. Best of all, after a short learning curve and some kind coaching, I can do it myself!
Could have a prettier user interface, but I see that's been addressed in the latest edition.
Keeping front of mind with my prospects and engaging them with a relevant message that promotes sales was my biggest objective, and that seems to be Infusionsoft's sweet spot. Automated marketing campaigns run when triggered, and I get an alert whenever a prospect takes action. So, I'm always able to pick up the phone and make a call at exactly the right time.
The use of infusion soft is very easy. And also the support, falls needed, is super.
a lot of emails bounce when sent in a bulk email but we dont know what the reason is.
we can provide online credit card payment option. we have a great overview about our clients. Invoicing and receipts are great and easy to create
I love how easy it has been to automate campaigns and see live updates of their success. By sending out an email blast to selected clients I can update them on our latest offers and keep track of who is opening the email and who is clicking any links - this enables us to keep up the interest our clients are showing.
There is nothing I dislike about Infusionsoft!
With Infusionsoft I have been able to promote our businesses with digital marketing campaigns and email blasts and just by tagging the contacts accordingly I can target different demographics. The campaigns are automated so once I have them set up I can let them work their magic!
I love that everything I need for sales and marketing is wrapped in one integrated solution. Beyond that, Infusionsoft makes it so easy to create great looking emails and landing pages based on templates. And they keep adding features that allow me to run actions based on prospect behaviors, like sending a notification to sales when someone visits a certain part of my website etc.
Although the reporting features are robust, sometimes they are clunky and don't give me the kind of visibility I want from the campaign manager.
I've been able to consolidate all of my disparate lists into one centralized platform that handles all of my automated communication. And I've added to my list using Lifecycle Marketing strategies to capture leads from website visitors from just about every area. I can run a pretty sophisticated marketing program with just a marketing coordinator part time so it cuts down on costs while helping me build my top line and convert prospects to buyers.
The ability to integrate demand management, sales management and marketing. And, the approach to help is actually helpful - text, video and chat are all available. I can organize processes according to MY way of doing things, instead of someone else's.
It's hard to keep track of all of the resources available when I'm trying to figure out something new.
We want to be able to set up a process and then assure that it's followed as we add resources. We also want to be able to evaluate the business contribution of our Marketing, Demand Gen and Sales activities. We're able to customize Infusionsoft in order to do so.
easy to learn how to use the software, practical and fast
it will be nice to have a practical way to pull reports
great data base
Marketing Automation at it's best. The ability to tag your database, the ability to screen the database on engagements
Email templates. There should be a better interface for emails instead of the blocks
Funnelling enquiries through website
Customer segmentation and campaigns. TRacking
PRice is too expensive for small business
Marketing
The Functionality is great - it delivers what Infusionsoft claims and certainly meets my expectations - which I have to admit are high. The implementation Support is awesome - from signup and the introduction at the beginning, right through to support for advanced functionality. The success my last client has gained from implementing Infusionsoft has extensively exceeded my and their expectations. I could not have done it without them.
Getting advanced functions heard, understood and addressed is often hard. It is impossible to meet all demands - I get it - however sometimes I would need to push for the support staff online chat to go and ask the senior team for input. When they went to do this , I always received the answer - " no we cannot do abc, but how about we try to do xyz."
Automation of simple business automation leading to increased productivity because my people now have the time to think about important issues. Ability to respond appropriately and personally to member / customer / prospect interactions means our communications are relevant, to the point of interest and we get fantastic response statistics and results. It is a flexible system which means I can be as simple or as complex as my business needs it to be - and it still works quickly enough for me. The best part by far of all my dealings with the "Help Chat" team - who I know all by name now and visa versa{(:)} is that in 90% of the time they were able to solve problems or steps I could not work out - and just help me to Infusionsoft working for me. This includes questions from the really silly to really complicated. - all handled well and with a high sense of humour which I need.
The simplicity of its use, its effectiveness and the useful lessons I was taught to make the most out of it.
The price could be slightly lower and the merging contacts function be more intuitive.
Contact with my customers. More fluent communication and in a more convenient way.
Infusionsoft acts like another employee in my business that automates marketing functions for us. It never misses a beat and helps us stay close to our customers and prospects.
There is a learning curve but like all things if you invest the time you will reap the rewards.
Email automation and follow up
Their commitment to my success with their platform.
i do not dislike anything on this product
With infusionsoft we are solving multiple problems. Centralization of contacts, task, reminders and emails. From gathering of contacts we can create campaigns. From inbound leads we can generate campaigns.
I love that there is only one list only, which you can segment with tags.
Need extra apps to integrate with ecommerce
Significant sales growth with new and repeat customers, all on autopilot.
Ease of use. You can build nearly anything you can imagine.
Quicker iteration on client feedback for new feature requests.
Sales, Marketing, Ecommerce
No one says "read the FAQs." I always get a useful response and follow-through. And when I had a rough couple of months with the decline and death of my mother, they helped make sure I didn't miss a beat. They've more than earned my loyalty.
Sending a single email could be a little easier, and invoicing/subscription setup could also go a little smoother. HubSpot's free CRM is really good at the former (although MUCH more expensive when it's time to do email and marketing automation) and WaveApps is pretty slick on the latter.
Marketing automation. I'm essentially a one-person shop, and although I enjoy prospecting, I love the automated follow-up of people I meet. I take a photo of a business card, verify the info, and the process begins. I appear MUCH more organized than I actually am. :-)
I love the ease of automation the most.
It takes a while to get the hang of everything.
I used to spend so much time sending email and following up. Now that I use InfusionSoft, I can spend time on the things that are even more important. Like creating an networking.
I love the automation that Infusionsoft provides. From onboard campaigns to marketing campaigns you can easily transition leads and customers on the buyers journey.
I would like to see more development email builder, the reporting system, and the de-duplication process. Some more basic features and HTML abilities in the new email builder would be top notch. The amount of data IS has is staggering, but getting to it is somewhat of a pain. You really need to rely on 3rd party apps, such as Graphly, to really pull out the good data. Removing duplicates is a hassle, and when you import contacts there isn't a de-duplication step built into the upload process. It doesn't look for duplicates and it doesn't try to avoid duplicates records. It just shoves the duplicate record in and leaves you to manually do the de-duplicate process.
I've been able to use IS for both external marketing automation for events and campaigns as well as internal automation for different processes that we have. It's been great to be able to employ it for different scenarios.
I like to be able to review analytics daily. We check our contacts and subscription levels regularly. Adding contacts is easy as well.
I would like a report on which emails are bouncing back
managing suscribers
Ease of use and ability to create landing pages. I love the upgrades and the system
It was a little difficult getting started and setting up
Adding to my lists
It makes it so easy to follow up with our clients!
Nothing at all! Love everything about it!
Time management. Regular Follow up with clients!
The new campaign builders is great. Been a long time user of IF. They have long since dropped their "confusionsoft" moniker. These guys are the industry leader for a reason.
One of their main weaknesses have always been their landing page builder. That's also changed since they rolled out their new functionality. . .however the selection of templates and designs is really thin. This needs to be shored up. . .but it probably will be eventually.
Email marketing and CRM mostly. We do not use them for ecommerce yet because we have no need for that functionality in-house currently.
The automated campaigns (and campaign templates)
There could be more extensive training available
It saves me so much time, I've automated my processes: instead of emailing my members/clients continuously, I've set up automated campaigns that do the work for me.
I love how intuitive InfusionSoft is. It's user-friendly and provides a solution for literally everything you'd want to do.
The website loading time is sometimes very slow making it difficult to work through... when each page loads slowly it makes work take much longer than necessary.
Our follow-up is top notch because of InfusionSoft. Our historical tracking of leads is a huge part in us understanding what is working and what isn't making business decisions that much easier! :)
