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Keap Reviews: 4.3/5 — Solid Choice
Formerly known as InfusionSoft, Keap is an all-in-one, cloud-based sales, and marketing software option offering customer relationship management (CRM), marketing automation tools, and eCommerce features. Keap is the preferred platform for small businesses that rely on the platform to streamline sales and manage customer experiences in a single suite. Using Keap, users can segment contact, manage and track customer interaction, send emails, and create tailored campaigns with personalized communication triggers. Users can also use Keap to manage eCommerce with inventory management features, payment gateways, and purchase fulfillment features.
| Capabilities |
API
|
|---|---|
| Segment |
Small Business
Mid Market
|
| Deployment | Cloud / SaaS / Web-Based, Mobile Android, Mobile iPad, Mobile iPhone |
| Support | 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support |
| Training | Documentation |
| Languages | English |
Keap bundles CRM, marketing automation, email and text, landing pages, payments, and appointments into a single plan at a single price, which is either exactly what you want or considerably more than you need. For small service businesses that would otherwise stitch together five tools, the consolidation is genuinely valuable. For everyone else, $299 a month plus a mandatory implementation fee is a lot to commit to.
- What it is: An all-in-one CRM and marketing automation platform for small businesses, formerly called Infusionsoft.
- Best for: Established small service businesses, coaches, agencies, and franchises that run genuine multi-step automation and want one vendor instead of five.
- Pricing: One plan starting at $299/month billed monthly, including 2 users and 1,500 contacts. Additional users are $39/month. Verified on Keap’s pricing page in July 2026.
- The honest catch: Implementation is mandatory and charged separately, starting around $500, and Keap holds a 4.1/5 on Capterra, the weakest independent score of any major CRM we have reviewed.
What Is Keap?
Keap started life in 2001 as Infusionsoft and spent two decades as the default marketing automation platform for small businesses that had outgrown basic email tools. It rebranded to Keap in 2019, and in October 2024 was acquired by Thryv Holdings for $80 million. The Keap logo now carries an “A Thryv, Inc. Brand” mark.
That ownership change is worth weighing. Thryv sells its own small-business platform, and acquisitions of this kind can go several ways over a few years: continued independent investment, gradual convergence with the parent product, or maintenance mode. None of those outcomes is knowable yet, but a buyer signing a multi-year commitment should ask directly about the roadmap.
Keap’s current strategic bet is simplification. Rather than tiered plans, it sells one plan containing the entire platform: CRM, automation, email and text marketing, sales pipeline, landing pages, payments, appointments, and reporting. The pricing page states the position plainly, promising an end to feature-based plans.
The independent picture is the weakest of any major CRM in this category. Keap holds roughly 4.1 out of 5 on Capterra across about 1,297 reviews. Reviewers praise the automation depth and criticize complexity, cost, and, notably, past price increases delivered with short notice.
How Keap Works
Keap’s real differentiator is automation depth, and understanding that explains both its appeal and its learning curve.
- Campaign Builder. A visual canvas for multi-step, branching automation sequences. Trigger on a form submission, wait, branch on whether an email was opened, assign a task, send a text, charge a card. Few tools at this price handle sequences of that complexity, and this is the reason long-time customers stay.
- CRM and pipeline. Contact records, lead tracking, and a sales pipeline. Competent rather than remarkable, and clearly secondary to the automation layer.
- Email and text. Broadcast and automated email plus SMS. Text is an add-on, priced in volume tiers, with the entry tier included.
- Payments and invoicing. Quotes, invoices, and card processing built in. For a service business currently running a separate payments tool, this is a real consolidation win.
- Appointments and landing pages. Booking and simple page building, adequate for straightforward use and not a replacement for dedicated tools.
The pattern is consistent: Keap is excellent at one thing, automation, and acceptable at the eight things around it. Whether that trade is good depends entirely on whether you would otherwise pay separately for those eight things.
Keap Pricing
Keap prices on users and contacts rather than features. Figures verified on Keap’s pricing page in July 2026.
| Item | Cost | Notes |
|---|---|---|
| Base plan | From $299/month | Includes 2 users and 1,500 contacts, entire feature set |
| Additional users | $39/month each | No feature difference between users |
| Additional contacts | Scales with volume | Priced via the calculator on the pricing page |
| Implementation | From ~$500 one-time | Mandatory, covers migration, setup, and strategy sessions |
| Text marketing | Entry tier included, then $24–$279/month | Overages around $0.015 per text and $0.01 per voice minute |
The parts that matter most:
- Implementation is required, not recommended. Keap’s position is that guided onboarding produces better outcomes, and there is a defensible argument for that given the platform’s complexity. It is still a mandatory cost, starting around $500 and rising with package scope, and it belongs in any first-year comparison.
- $299 is the floor, not the average. That figure covers 2 users and 1,500 contacts. A five-person business with 10,000 contacts pays materially more once extra users at $39 and contact tiers are added.
- Contacts, not just users, drive the price. This is the crucial difference from seat-priced CRMs. A small team with a large list can pay far more than a large team with a small one, so model your actual contact count.
- Text messaging is metered. Tiered plans plus per-message overages, which is normal for SMS but easy to underestimate.
- Price increase history is a genuine risk. Multiple Capterra reviewers report significant increases delivered with short notice, with at least one describing a resulting exodus of long-standing customers. Ask about price protection before signing.
A free trial is available without a credit card, but it is limited: a 25-email sending cap, no payment processing, and no text messaging. That is enough to explore the interface and not enough to test the automation properly.
Who Should Use Keap
- Established small service businesses. Coaches, consultants, clinics, home services, and agencies with a real customer lifecycle to automate. This is the intended buyer and the value case is strongest here.
- Businesses currently paying for four or five separate tools. If you are running a CRM, an email platform, a scheduler, a payment tool, and a landing page builder, consolidation can be close to cost-neutral while removing integration overhead.
- Teams with genuinely complex automation needs. Campaign Builder handles branching logic that simpler tools cannot, and this is Keap’s clearest technical advantage.
It is a poor fit in three cases. Startups and solo operators testing an idea should not commit $299 a month plus implementation. Teams that only need a CRM are paying for seven modules they will not touch, and Pipedrive or HubSpot will serve them better. And businesses without the appetite to learn a complex tool should take the reviews seriously: complexity is the most consistent criticism, and the mandatory implementation package exists precisely because self-serve onboarding does not work well here.
Honest Pros and Cons
Strengths
- Automation depth at a small-business price. Campaign Builder genuinely handles complex branching logic that most competitors in this bracket cannot.
- Real consolidation. CRM, email, text, payments, appointments, and landing pages in one system removes a meaningful amount of integration work.
- One plan, no feature gating. You are not upgraded into paying for a feature you already assumed you had, which is a refreshing contrast to the tier-gating common elsewhere.
- Payments are built in. Invoicing and card processing inside the CRM is a real advantage for service businesses.
- Two decades of domain experience. Keap understands the small-business customer lifecycle well, and it shows in the templates and campaign structure.
Limitations
- The weakest independent rating in its category. 4.1/5 on Capterra is a meaningful gap below the 4.5s that competing CRMs achieve, and it reflects real friction rather than noise.
- Complexity is the defining complaint. Reviewers repeatedly describe needing training or outside consultants to use the platform properly.
- Mandatory implementation fee. From around $500 on top of subscription, unavoidable.
- Expensive entry point. $299 a month is several times what entry-level CRMs charge, and the all-in-one bundle only pays off if you use most of it.
- A history of steep price increases. Reported by multiple reviewers as arriving with short notice. This is the single most important thing to raise with sales.
- Ownership uncertainty. The 2024 Thryv acquisition makes the long-term roadmap harder to predict.
- A restrictive trial. 25 emails, no payments, no text, which makes it hard to evaluate the thing you are actually buying.
Keap Alternatives and How It Compares
- HubSpot Sales Hub has a genuinely free tier and a cheap Starter plan, with strong marketing tooling. Its own Professional tier carries a $1,500 onboarding fee, so compare total first-year cost rather than headline price.
- Pipedrive is dramatically cheaper if what you actually need is a sales CRM rather than an automation platform.
- ActiveCampaign is the closest comparison on automation depth, generally cheaper, with a lighter CRM and no mandatory implementation fee. For many Keap evaluations this is the head-to-head that matters.
- GetResponse covers email marketing, automation, and landing pages at a fraction of the cost, without the CRM depth or payments.
- Zoho CRM paired with other Zoho apps delivers comparable consolidation for considerably less, with a steeper configuration curve.
For a wider view see our guides to the best CRM software and the best marketing automation software.
The Verdict
Keap is a capable platform with a narrow but real sweet spot. If you run an established small service business, you already do genuine multi-step automation, and you are currently paying for several tools that Keap would replace, it can be a sound consolidation with automation depth that is hard to match at this price.
Outside that profile it is difficult to recommend without qualification, and the independent scores say so. A 4.1/5 across nearly 1,300 Capterra reviews is a clear signal, and the complaints are consistent rather than scattered: it is complex, it is expensive, and some customers have been hit with sharp price rises. The mandatory implementation fee is defensible given the complexity, but it is still a cost that competitors do not impose.
If you are evaluating Keap, do three things. Price it with your real user and contact counts rather than the $299 headline. Ask directly about price protection, given the documented increase history. And compare it honestly against ActiveCampaign, which is the closest match on automation depth at a lower cost and with no implementation fee. If Keap still wins after those three checks, it is a defensible choice. If it does not, the alternative was always the better answer.
FAQ
How much does Keap cost in 2026?
Keap sells a single plan starting at $299 per month, which includes 2 users and 1,500 contacts. Additional users cost $39 per month each, and pricing rises with contact volume. A mandatory implementation package starting at roughly $500 is charged separately, and text messaging beyond the included entry tier is priced in volume tiers from about $24 to $279 per month.
Does Keap require an implementation fee?
Yes. Keap requires a paid implementation package, starting at around $500 and rising depending on scope, covering data migration, automation setup, strategy sessions, and integrations. It is not optional. Keap’s rationale is that guided onboarding produces better outcomes, which is credible given the platform’s complexity, but it should be included in any cost comparison.
Is Keap the same as Infusionsoft?
Yes. Keap is the current name of the product formerly called Infusionsoft, rebranded in 2019. Many third-party review pages still use the Infusionsoft name, which is why Capterra’s Keap reviews live under an Infusionsoft URL. Keap was acquired by Thryv Holdings in October 2024 for $80 million.
Does Keap have a free trial?
Yes, with no credit card required, but it is restricted: a 25-email sending cap, no payment processing, and no text messaging. That is enough to explore the interface but not enough to properly test the automation capabilities that are the main reason to buy Keap, so plan your evaluation accordingly.
What is the best alternative to Keap?
ActiveCampaign is the closest comparison for businesses that want Keap’s automation depth at lower cost and without a mandatory implementation fee. If you only need a sales CRM rather than an automation platform, Pipedrive or HubSpot Sales Hub will cost substantially less.
Compare Keap with other popular tools in the same category.
1. The user interface is clean and minimal. 2. Excellent lead category filter. 3. Easy to add new projects. 4. East tags and assign users to the project. 5. Project tracking works well and easy to understand the status.
The enterprise plan of the keap platform is on the expensive side.
It helps me to keep track of projects and allows me to assign coworkers pretty easily.
Best for keeping me on track with all my tasks.
There isn't anything that I do not like.
Solving communication issues, which eliminates errors.
CRM and marketing tools combined in a very economical package. Easy to learn, use, and their support team is phenomenal!
The choice of quote and invoice forms are limited.
Avoids manual entry of data, tracks and automates outdated back office processes.
It shouldn't have been that easy to manage the contacts their status and most importantly the easy sequence management for the campaigns. I can find all the ways to manage and automate the campaign, sequence and email timing. An easy platform to manage the customer and business. It has helped me to fill the communication gap with my customers.
I have been working with a lot of clients and several other tools to manage their customer and business. Infusionsoft is the only platform where I have not encountered any issues, It has all the solutions that I’ll be looking into. I might need to get in touch with support, but it’s there.
There are several business problem that I’ve been solving with Infusionsoft: 1) Easy sync of client information and their status throughout several systems 2) Easy integration with other tools I’ve been using to manage the events and appointments. 3) Filling up the communication gap with the customers.
I love that my Sales Funnels and CRM are in the same place. Keap has allowed us to close more deals in less time.
I don't love that I have to pay extra per user when that user is just an Admin who needs access and the occasional automated email sent to her.
Keap is allowing me to reach my current list and convert leads into customers with an automated sales pipeline.
Great campaign tools, strong ecommerce, easy to use and to get started with
The interface needs to be updated, which I know is coming
Helps me with Landing pages so submitted contact details are autommatically sent to campaign sequences (emails and calls) Great calling integration with 3rd party turboDial
I love that Keap provides a guided experience for you so that you're not paying for a program you don't know how to use! The online support has been phenomenal and unmatched from any other program I've worked with before.
The price point is a bit higher than other programs. I do wish they had a bit more integration opportunities that didn't require using zapier. However, there are so many integrations that make this program super efficient.
Since joining keep, they have helped me to establish and streamline the automation in my business, they have connected me with resources to build my website, and create systems for lead generation. Rather than spending hours learning how to use the program, they have been there every step of the way guiding me through their expertise in the program and best business practices.
You can do everything from one system. Email blasts, tasks, automation and you can also put a pipeline to track your deals. The coaching classes are worth it as well
The only downsides are that the app isn't as efficient as it is on the computer. The tasks are emailed to you which I don't like. It would be nice if we can tell someone to set up the automation because we're so busy
Keeping track of my clients and follow ups. Also the pipeline to track your sales helps lay out how much money you've made thus far. Email blasts are super easy to do as well nd it shows you analytics
I love the simple format for entering data, the space for all notes , but most of all I love that it sync's with my email for one space for all my records.
I wish that when you created tasks that it linked with my calendar.
I am now able to keep up with all my contacts and keep all notes in one easy to access place!
Our coach Josh & the pipeline automation Fantastic
The invoice & quote section needs to be more flexible for billing
Shared data portal Team collaboration
la possibilità di filtrare i clienti e fare automazioni che mi permettono di massimizzare le mie vendite. i miei concorrenti non utilizzano automazioni e partono svantaggiati
il fatto che non sia tradotto in italiano. no è stato realizzato tutto, tranne il fatto di non riuscire a dialogare con tutti i gestionali.noi abbiamo dovuto interpellare un vostro partner.
sta risolvendo il fatto di far partire automaticamente le automazioni e non dover più pensare di aver una persona in azienda che si occupa solo di quello.
The integration with our system is very easy to do and the platform is very intuitive to use
I dont found anything to discribe here that we dont like! Good job!
We can registry and track the users that are trying our system
The automation is unmatched. Most CRMS don't have a way to have an "if/then" type setup. With Keap I can complete a task with a yes or a no and it changes the outcomes of what the software does next. If you really need good automation with many different tasks based on outcomes. Keap is for you.
The mobile app lacked a little in features. I ended up creating a web page shortcut on my phone to use Keap while on the go. That system worked but it won't have the caller ID then
It helped with email marketing built right in. The automation allowed me to automate literally any part of my pipeline depending on task outcomes for a customer and took my brain out of having to remember where people are and what is next.
The best part of Keap for me are the way you can use tags to manage Contacts, Marketing Automation Campaigns, and Dynamic Content. I've always been fan of Keap Automation Campaigns, and with Dynamic Content, creating Campaigns is more Fun.
It has too many things that you can do :)
Automating things related to Lead Nurturing, Sales, and On-Boarding for Businesses are much easier with Keap. And the thing about Keap is, it helps you implementing Complex Automation Campaigns in an Organized way.
I enjoy the atmosphere and the ability to contact people whenever. The Customer service is good. I enjoy the ease of the platform and the ability to learn the progress very fast.
There isn't much I do not like about Keap. I have no complaints. It does throw me off because the emails go to my spam and i don't get to see them much. It would be cool if they went to my regular account.
It is hard when emailing someone and coming up with an idea and a direction of it. It's also hard to email on a mass base. This has eliminated time on my part and made my emails more professional.
What I love best about Keap is the constant change and desire for innovation. I see a community that lives to serve. I love how the app keeps coming up with new ways to add additional tech that makes it easier and simpler to use and manage.
I don't find many downsides to an app I already love too much. But as far as constructive criticism goes... I believe Keap should improve ways of finding tags.
Keap is Helping me solve how to quickly and effectively benefit my clients and produce more. I have increased organization and a strategy within my business that is easy to use.
For the past four years, we have utilized Keap for our needs. Although the initial learning process was challenging, the support team was readily available with US-based assistance, just a phone call away. We were able to connect with a tech representative in under a minute, and all members of the support team were polite, understanding, well-informed, and proficient in their comprehension of the product.
It took me some time to get the hang of things, but I was grateful for the support that was available during regular business hours. Unfortunately, the chat support was not very helpful outside of those hours. While I understand that 24/7 live support may not be feasible, I would be willing to pay extra for human support that is just as effective as the support provided during business hours.
Having numerous online courses being marketed at the same time, in different time zones, Keap has made the process organized and we have seen continued growth due to the automation.
Keap is a very complete tool, I have been using it since 2015 and it has become the heart of our operations, it facilitates marketing strategies, it also helps with the monitoring and management of our clients' accounts. They are constantly innovating and generating new tools to make our work easier
The Landing Page Builder. I got used to using another solution and I find that builder a bit limited. They can improve it with the new technologies that have been emerging
Capture of leads, automation of communication with leads, customer management. I have all operations handling all customer stages, from warm audiences to buyer customers in one place
It's always many steps ahead of me with capabilities I'll soon need. Even so, it's always easy to use and their tech support is world class.
Like many things today, I wish it cost less but it's head and shoulders above anything else I've used or looked at and it's worth the money.
Frequent contact and tracking.
The ability to gather contact information, automate actions, communicate and invoice clients all from the same application.
The differentl levels are great options but the higher levels provide more flexibility and customization than lower levels. Choose your level wisely!
The automations not only help with communicaiton but also streamline the reporting and invoicing process while helping us track most aspects of the process.
Everything is all in one place for you to use in your business.
Not being able to text internationally, yet
Automating mundane tasks, saving time
Keap allows small business owners like me to create systems and automation to run, grow and scale our businesses. As a solopreneur just starting out, I couldn't hire an assistant to help me schedule appointments or to send out my emails. I was losing potential clients due to lack of follow-up. My business was chaotic. Keap helped me create processes that run, practically on autopilot, while I am working on my business and working for my clients. It is like having a couple of extra employees.
Keap is a very robust platform, which means it does have a bit of a learning curve. They provide training and plenty of resources to help you learn, but it takes a little time to understand all its abilities fully.
Keap helps me create processes for collecting leads, following up with them and converting them to customers. It automates all of the things that I routinely do, freeing up more of my time. It helps me automate my appointment scheduling so that I do not have to keep emailing back and forth to find times that work. Instead, my prospects and clients can just choose a time from my calendar availability and schedule themselves - AND my Keap account sends out email reminders for those appointments. It has helped me run my business more efficiently.
Keap Makes Running my business so much easier. It allows to me to capture prospects, follow-up with them and then bill them. Having used this tool fore more than 8 years to run my business I'm very happy with it.
Keap can be a little slow and is not the prettiest system in the world. Once you are familiar with the system its easy to use.
Keap allows my business to market effectively. It allows for easy follow-up. We've grown from a small one-man shop to a team of over 10.
I love how it helps me get in touch with my clients, how it helps me develop my offers.
Lack of integrations without the necessity of using third party platforms like zappier.
Creating sale campaigns that are fully automated. Being in constant contact with my leads and nurturing them.
Automation. NO other product in it's category has the level of automation. Period.
It takes time/effort to master, or you have to get help.
It's like having an employee that doesn't call in sick. It works, around the clock to follow-up with prospects and customers timely.
I like the ability to build out and schedule campaigns. I also like the task manager to keep my day on track
The SMS feature is not advanced, but its a newer feature.
It helps me acquire new customers and stay in touch with past customers.
Keap is one of the most flexible options out there in the small business world. As a Keap certified development partner (KDP) I see so many different types of businesses use Keap to handle communications, followup, marketing and positive relationship management with ease. And there's a great mix of features and ease of use between the different versions. Just pick what works best for you. Many medical fields, law offices, direct and internet sales, marketing and services, all use Keap to save time/money on the things that normally someone would have to pay staff to spend each day doing. The support and the community is a key difference from other services, because each person in the groups truly wants to see others succeed as much as they do. And if your needs are more advanced, there is amazing support and developers (like myself) to help integrate or connect other custom services and products. Most of all though, it works for small businesses right out of the box!
Affiliate marketing and online sales support (order pages, shopping cart, affiliate content support). Functionally Keap is great and it can be made to do quite a bit but those are the areas it could improve on.
I create custom integrations. We've used Keap/IS for marketing but also for workflow management automations. Part of my business is custom integration development and Keap is the product I know best so it fits right in!
I can appreciate the convenience of having everything at my fingertips. New Leads, payments, reminders, and tasks are all conveniently on my dashboard, making the start of each day a breeze.
It's a small inconvenience, but is definitely a dislike. When you pull up a clients order under the quick look tab, the balance shows up in red as unpaid even when the client is paid in full. That just means I have to open the full file and go into payments to make sure there isn't a balance.
Keeping up with cases that are ready to be filed has been solved by creating a projected filing date tab. Now we can set the filing date when creating the account and have that client's projected filing date appear on my dashboard for easy tracking.
I like having automated lead follow-up in place so follow-up is happening even if I am off for a few days. Lead scoring, quick reports about who's signing up for webinars, automated email, and text messaging are some of my favorites.
Some versions of the software make it hard to see the contact's company name.
We use Keap for automated lead follow-up for small high-tech companies. Great for trade show promo and follow-up, webinar registration and follow-up, combining email and text message marketing together, wonderful system for tracking prospects and customers, great way to be organized and know who to call when you get to work in the morning.
We like the Keap platform's ability to automate emails and the tasks that are assigned daily. One of the best tools that this platform has is to allow us to create segmentation types according to the requirements already coordinated in advance based on the campaigns that are launched, so we have the opportunity to segment the audience according to what we are offering, so we do not have everyone mixed, and we gather all potential customers in the same session to provide a little more attention to it.
It is a platform with efficient results thanks to the number of tools that offer management automation within the organization. However, I consider that it has a relatively large learning curve where it is crucial to previously achieved training for its interface and correctly use the functions of each tool. The support for this time of adaptation to the platform plays a fundamental role in providing solutions to problems encountered while carrying out their work. They take a long time to respond to and address our requests.
One of the most significant benefits we appreciate about Keap's platform is that it makes it easier for us to capture leads with greater accuracy thanks to the tracking and reporting that the platform provides us with. Another thing we like is that we can now offer quality and completely dynamic contact to our customers, something much more professional that ends up providing them with more excellent reliability.
