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Litmus
Optimize Email Campaigns Instantly
4.6
(382)
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Litmus Reviews & Product Details

Litmus Overview
What is Litmus?

Litmus is a preferred email personalization, optimization, and collaboration software among marketers designed to maximize your ROI. From pre-send campaign development, testing, and AI-driven content recommendations Litmus can deliver the tools you need and help facilitate better creativity to ensure optimized content.

Company Litmus Software, Inc.
Year founded 2005
Company size 51-200 employees
Headquarters Cambridge, Massachusetts, United States
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Ask Questions about Litmus
What Litmus is best for?
How does Litmus compare to Mailmodo?
What are the pros and cons of Litmus?
Litmus Product Details
Capabilities
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based
Support 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support
Training Documentation
Languages English
Litmus Features
A/B Testing
API Access
Analytics/Reporting
Automated Responses
Bounce Management
Campaign Scheduling
Contact List Import/Export
Custom Fields
Customizable Templates
Deliverability Tools
Drag-and-Drop Editor
Drip Campaigns
Dynamic Content
Email Campaign Management
Email Tracking
Event-Triggered Email
Geolocation Tracking
Integration with CRM
Landing Pages/Web Forms
Mobile Optimized Emails
Multi-channel Marketing
Personalization
Real-Time Analytics
Segmentation
Social Media Integration
Spam Testing
Subscriber Management
Survey/Poll Management
Template Management
Unsubscribe Management
Litmus Media
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Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: January 16, 2025
Litmus Logo
382 Litmus Reviews
4.6 out of 5
Small Business (50 or fewer emp.)
Jan 24, 2023
 Source
Overall Rating:
4.5
RZ
Ricardo Z.
Solutions Architect
Share
"The live editor where you can see your code translated directly to email clients is amazing!"
What do you like best about Litmus?

The live editor is my favorite part of Litmus. You can check email clients such as Outlook live while coding.

What do you dislike about Litmus?

I don't see any relevant downsides. The tool works very well.

What problems is Litmus solving and how is that benefiting you?

Mainly to test emails on odd email clients or well-known problematic ones, like Outlook for Windows. It's also great to test mobile and web clients.

Enterprise (> 1000 emp.)
Jan 23, 2023
 Source
Overall Rating:
4.5
Joe M. avatar
Joe M.
Sap Security Manager/Lead Consultant, Sap Technologies
Share
"Litmus is the Most Sophisticated Email Marketing G.O.A.T (Greatest of All Times) Program"
What do you like best about Litmus?

Litmus streamlines email building, proofing, testing and deliverability without involving any manual task.

What do you dislike about Litmus?

If perfection was an email marketing program, Litmus would have won the trophy long ago.

What problems is Litmus solving and how is that benefiting you?

Automate review and approval process. Create and send high volume outbound marketing emails. Provide insights into email deliverability and broken links.

Enterprise (> 1000 emp.)
Dec 08, 2022
 Source
Overall Rating:
4.5
Anvika L. avatar
Anvika L.
Marketing Manager
Share
"Litmus – quality and quantity side-by-side"
What do you like best about Litmus?

You can create the whole campaign of your liking through its customizability option here, which is excellent when you want to start something specifically of your own interest. The whole process of development of the campaign to its launch and then finally, the analytical reports – all features are of top-notch quality. The price is also market competitive and in my opinion I think it is quite fair in comparison to what you get.

What do you dislike about Litmus?

The automated analytical reports feature is beyond any doubt a great one however, unless you are using their premium version, you won’t be able to use it which is a shame and I think it should be available for all and everyone. While rendering when we are stuck or if the Litmus gives us an error, we need to double check each and everything from the beginning. if there was a way – an easier one – to find the exact problem and its solution as well.

What problems is Litmus solving and how is that benefiting you?

Litmus helps in creating errorless campaigns. Not only that, you can review these campaigns beforehand by its options of review as well as pre-sending testing that makes sure there is nothing to worry about. The integration of this platform with others is amazing and if we summarize it shortly, this is the best one so far that you can get your hands on. It is recommended to people who are on a budget and looking for utmost perfection. This will give you immense experience in handling all errors and faults within your own hands and control.

Small Business (50 or fewer emp.)
Nov 10, 2022
 Source
Overall Rating:
4.5
LB
Lizzy B.
Head Of Conversion And Enquiries
Share
"Really useful for reviewing emails- has saved us so much time!"
What do you like best about Litmus?

It's so simple to add comments and tag the correct people to make the changes. Setting up user accounts is simple and the folder options are great.

What do you dislike about Litmus?

It's hard to search for specific emails in ad-hocs and you can't upload photos into comments so you have to email and say use this photo for comment 11.

What problems is Litmus solving and how is that benefiting you?

It's made setting up email campaigns so much easier - we're able to clone campaigns and make changes almost instantly. Additionally any last minute changes we can say - exactly this sentence needs changing to this rather than sending an email that says - third line down third word change to...which is confusing,

Mid Market (51-1000 emp.)
Nov 08, 2022
 Source
Overall Rating:
4.5
KN
Kelly N.
Marketing
Share
"Great way to have stakeholders edit and review email proofs"
What do you like best about Litmus?

Multiple stakeholders can leave edits on email proofs.

What do you dislike about Litmus?

That the email proof share link only stays active for 30 days. Need to produce a new link if a new proof is needed after 30 days.

What problems is Litmus solving and how is that benefiting you?

Email proof sharing is really simple so stakeholders can make comments which then i can easily make updates and resend to Litmus.

Enterprise (> 1000 emp.)
Oct 10, 2022
 Source
Overall Rating:
4.5
Mandy A. avatar
Mandy A.
Director
Share
"Email marketers should have this tool."
What do you like best about Litmus?

It's fantastic to test your emails in so many ways. Litmus also informs you of the most recent trends and keeps you abreast of them. Also, it provides solutions to some of the most frequent issues you may encounter.

What do you dislike about Litmus?

It's a bit expensive, but it's worth it to provide our clients with the most excellent email service. The interface design occasionally changes, requiring us to relearn how to utilize it.

What problems is Litmus solving and how is that benefiting you?

I adore the Litmus customer service staff due to their prompt responses and the software's constant improvement and utility. I strongly suggest this tool for testing and changing email messages.

Mid Market (51-1000 emp.)
Sep 19, 2022
 Source
Overall Rating:
4.5
AM
Andrés M.
Marketer
Share
"Indispensable platform for email testing"
What do you like best about Litmus?

It is very fast in processing the screenshots. You can see the code of each platform. spam testing Very complete metrics

What do you dislike about Litmus?

The price can be a bit high. Support does not have chat

What problems is Litmus solving and how is that benefiting you?

Everything related to troubleshooting emails on different devices

Mid Market (51-1000 emp.)
Aug 29, 2022
 Source
Overall Rating:
4.5
MA
Mike A.
Support Engineer
Share
"A perfect email marketing for us"
What do you like best about Litmus?

- Fast loading of all customer emails. - The ability to organize emails in system folders. - Previews of emails as they are created. - A functional and pleasant-to-use editor. - A good system for collaborations within the team.

What do you dislike about Litmus?

It is a bit expensive for small businesses, even its most basic version with an annual subscription. However, the economic benefits should be noticed at the first closing if the tool was well used.

What problems is Litmus solving and how is that benefiting you?

We used Litmus for the creation of the mailings. The preview is very useful to know first-hand how the customer will see the message. Thanks to this, we have been able to have a much more accurate design of the emails we send. We have improved our templates for the different types of emails we use at different stages of the sales funnel. The sales of the programs we develop have increased.

Mid Market (51-1000 emp.)
Aug 29, 2022
 Source
Overall Rating:
4.5
CR
Charlie R.
Project Manager
Share
"Litmus is an excellent approach to modern email marketing"
What do you like best about Litmus?

The interface is clean, so it's easy to find every item on the screen. All the necessary features are constantly in view. Setting up Litmus is extremely short, so it saves time, and managers don't have to worry about it. Email previews are excellent because they are updated in real time as you work on the message code.

What do you dislike about Litmus?

The mobile version is in dire need of development. It is slow and has a very unintuitive interface. They need to invest development time in this version. It is inconvenient for me because I use it a lot the mobile version.

What problems is Litmus solving and how is that benefiting you?

We reduce the time it takes to send emails for our campaigns. We begin to collect information more easily from our potential customer's thanks to better-designed campaigns. We had a significant increase in conversions. We opened more dialogue with customers by sending them emails that awakened their interest.

Enterprise (> 1000 emp.)
Aug 23, 2022
 Source
Overall Rating:
4.5
DL
Doris L.
Data Analyst
Share
"An essential tool for email developer"
What do you like best about Litmus?

I like it's ability to temporarily suspend account. It has clear and concise email test. Also I like how you can easy create a folder to quickly share previews of a given email for review.

What do you dislike about Litmus?

It's a great tool for great email insights therefore I have nothing that I dislike towards it.

What problems is Litmus solving and how is that benefiting you?

It has an easy to use interface. It offers great ways to view emails across multiple platforms.

Mid Market (51-1000 emp.)
Aug 12, 2022
 Source
Overall Rating:
4.5
RM
Richie M.
Customer Relations Assistant
Share
"Stable and Modern Approach for Email Personalization"
What do you like best about Litmus?

Litmus is a suitable program for the development of personalized email content, that contains marketing campaign insights. Further, Litmus manages all email mobile previews, and deliverability through multi-user accounts where bulky emails are shared. Spam filters and editorial features are included in Litmus.

What do you dislike about Litmus?

Litmus enhances marketing performance through solid and acceptable email personalization. Besides, the email deliverability challenge was resolved, and this provides the users with accurate details regarding the recipient.

What problems is Litmus solving and how is that benefiting you?

Litmus is a timely email optimizing program, where content is recommended through AI support. Besides, Litmus has the details of the email open time, where the sender has the information about the information reach. The email analytics and anti-spam from the program are also resourceful.

Mid Market (51-1000 emp.)
Aug 10, 2022
 Source
Overall Rating:
4.5
JF
Jaspa F.
Communications Officer
Share
"Comptent and Leading Emailing Solution for Enterprises."
What do you like best about Litmus?

Litmus is an AI-supported email solution, which recommends practical content to use, for the personalization of emails. Litmus is also highly powered by Kickdynamic technology, which helps in content optimization and personalization. The solution assists in the pre-development of the marketing content for increased advertisement.

What do you dislike about Litmus?

Litmus is a trusted emailing application, that the biggest world brands use for emailing their clients. Bulky sharing of emails is well enhanced, and the use of the anti-spam for security purposes is maintained.

What problems is Litmus solving and how is that benefiting you?

For future content optimization, Litmus is a solid application, that ensures AI is powered to recommend the most optimized content. Litmus also helps in the deliverability testing, where users are notified when a message arrives. The program allows the editing of the content, for accurate email management or optimization.

Mid Market (51-1000 emp.)
Aug 09, 2022
 Source
Overall Rating:
4.5
KW
Kelly W.
It Security Specialist
Share
"Excemptional Email Personalization Process from Litmus"
What do you like best about Litmus?

Litmus ensures firms get excellent ROI from their email marketing procedure through remarkable email optimization, personalization and stable collaboration. For email or digital campaigns, Litmus helps in the creation of AI-Driven content for future content optimization to deliver purposeful insights to customers. Major brands in the world use Litmus for email optimization.

What do you dislike about Litmus?

Litmus has enhanced the creation of highly optimized email content, which is a suitable form of marketing for businesses. The global acceptance of Litmus and the use of AI makes the platform flawless.

What problems is Litmus solving and how is that benefiting you?

Litmus has a stable ability to create content that is custom, test it and share it with clients for a purposeful email campaign. Besides, The program has been accepted or adopted by major brands, in all industries, making it progressive. Further, Litmus ensures marketers can comfortably drive conversations and engagement with clients.

Mid Market (51-1000 emp.)
Aug 05, 2022
 Source
Overall Rating:
4.5
OM
Olivia M.
Systems Developer
Share
"Remarable Solution for Emailing"
What do you like best about Litmus?

Litmus allows a swift personalization of emails for solid marketing and content optimization. Litmus has proficiency in creating large emails and sharing them with customers after the appropriate testing.

What do you dislike about Litmus?

Litmus has succeeded in email communications, and there are structured options for testing and screening spam emails.

What problems is Litmus solving and how is that benefiting you?

Litmus is the platform for personalized email, for collaboration, and after comprehensive email testing, they are shared with required customers. Litmus filters all the spam, and this improves the marketing structures for companies.

Mid Market (51-1000 emp.)
Aug 04, 2022
 Source
Overall Rating:
4.5
JL
Jury L.
Ict Director
Share
"Excellent Email Personalization Solution"
What do you like best about Litmus?

Litmus is a suitable solution for marketing performance enhancement, where it multiplies the client engagement level through email optimization and personalization. Litmus can create, customize and share a huge volume of emails to clients.

What do you dislike about Litmus?

The process of managing bulky emails was hectic, but Litmus has enhanced the personalization and the optimization of even large content of emails or buys without challenges.

What problems is Litmus solving and how is that benefiting you?

Litmus manages multiple emails, where it initiates the building of personalized content-based emails for marketing. Further, Litmus tracks the time for email opening and it shows the delivery report. Litmus filters all the spam and malicious content.

Mid Market (51-1000 emp.)
Jul 29, 2022
 Source
Overall Rating:
4.5
MR
Mike R.
It Security Specialist
Share
"The Diverse and Efficient Emailing Platform for Business Processes"
What do you like best about Litmus?

Litmus accepts all email communications and marketing processes, which are secure, and more formalized, and they increase the business brand. The aspect of delivery status, from Litmus, is another fundamental aspect that allows communication to be efficient and successful. Finally, Litmus has scaled up the email testing features, that allow businesses to be certain about the success of the process.

What do you dislike about Litmus?

Litmus has no primary flaw, and there is success in making email communications globally efficient. The subscription rate and the customer support is something that Litmus has well attained.

What problems is Litmus solving and how is that benefiting you?

Litmus has embraced email technology, which is a formalized way of business communication. Besides, Litmus has a sustainable scope that allows marketing to be well captured, and business branding to improve. Finally, Litmus has sufficient support to control any business challenge.

Mid Market (51-1000 emp.)
Jul 25, 2022
 Source
Overall Rating:
4.5
JL
Jared L.
Senior Digital Marketer
Share
"The Productive Choice for Email Communications and Marketing"
What do you like best about Litmus?

Litmus designed affordable, quality and standard mechanisms for digital marketing, which increases the number of people that know or understand the concepts of the company. Besides, Litmus creates the solutions for email communications, a form that increases the direct discussion in the company setup, and there is a substantial enhancement of the digital world. Finally, Litmus supports the optimization of concepts, and content, that increases the listing or the ranking of the company products.

What do you dislike about Litmus?

Litmus has resolved the marketing complication, where the digital needs of the company are fully accommodated in the new setup. Besides, Litmus has increased the comfort and the satisfaction that clients needs, and there is the appropriate approach for any procedure.

What problems is Litmus solving and how is that benefiting you?

Litmus has secured the marketing extensions, where there are digital methods and other discussion formats that validate the business's existence and penetration. More so, Litmus has recorded the number of persons who want to have access to the company, through the available digital options, and platforms. Again, Litmus is consistent and delivers the set support like live chat and the required consultancy.

Mid Market (51-1000 emp.)
Jul 24, 2022
 Source
Overall Rating:
4.5
HM
Hilson M.
Digital Communications Assistant
Share
"Competently Facilitated Email Engagement and Content Delivery Tool"
What do you like best about Litmus?

Litmus is objective in email delivery, knowing it as the primary communication tool for marketing and other business needs. Besides, Litmus has the direction of email testing, and this guarantees users that every content will reach the appropriate users. More so, Litmus increases the value for marketing, whereas another digital integration is well enhanced.

What do you dislike about Litmus?

Litmus has delivered appropriate email messaging structures, which are a rational form of increased marketing and business expansion. The email delivery and testing are the unique features that Litmus included, hence, there is efficiency in the way the application works.

What problems is Litmus solving and how is that benefiting you?

Litmus is distinguished in delivering a message efficiently, and there are sufficient testing features that increase the reliance on the tool. The digital marketing part from Litmus is another historic factor that increases the business growth pattern of the enterprise. Finally, Litmus is friendly and with conditions that are easy to meet.

Mid Market (51-1000 emp.)
Jul 21, 2022
 Source
Overall Rating:
4.5
DN
Dennis N.
Social Media Manager
Share
"Exceptional Email Testing and Mareting from Litmus"
What do you like best about Litmus?

Litmus provides personalized email communications, where there is marketing, surveys, and information sharing. Besides, Litmus has digital coordination or integration, which is an efficient part of controlling the firm's marketing plan. Also, Litmus focuses on email delivery, where content is well delivered to the appropriate audience.

What do you dislike about Litmus?

Litmus is stable and collaborative in matters of email management and marketing. All the communications needs are highly managed and straeamlined by Litmus, without fail or bringing operational problems.

What problems is Litmus solving and how is that benefiting you?

Litmus provides sustainable email communications plans, where various email testing and marketing procedures are well enhanced. Besides, Litmus creates a stable form of direct conversations where personalized information is shared among the required customers. Finally, Litmus generates business traffic, and this increases the customer base.

Enterprise (> 1000 emp.)
Jul 18, 2022
 Source
Overall Rating:
4.5
TJ
Travis J.
Director Of Columbus Operations
Share
"Email Marketing Optimizer: Litmus"
What do you like best about Litmus?

How it makes it easy to create compelling emails via drag and drop email editor.

What do you dislike about Litmus?

Apart from unavailability of mobile application for iOS system, I like all the other aspects.

What problems is Litmus solving and how is that benefiting you?

Customizing and optimizing email marketing. Managing deliverability of emails.