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Litmus Logo
Litmus
Optimize Email Campaigns Instantly
4.6
(382)
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Litmus Reviews & Product Details

Litmus Overview
What is Litmus?

Litmus is a preferred email personalization, optimization, and collaboration software among marketers designed to maximize your ROI. From pre-send campaign development, testing, and AI-driven content recommendations Litmus can deliver the tools you need and help facilitate better creativity to ensure optimized content.

Company Litmus Software, Inc.
Year founded 2005
Company size 51-200 employees
Headquarters Cambridge, Massachusetts, United States
Social Media
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Litmus Product Details
Capabilities
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based
Support 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support
Training Documentation
Languages English
Litmus Features
A/B Testing
API Access
Analytics/Reporting
Automated Responses
Bounce Management
Campaign Scheduling
Contact List Import/Export
Custom Fields
Customizable Templates
Deliverability Tools
Drag-and-Drop Editor
Drip Campaigns
Dynamic Content
Email Campaign Management
Email Tracking
Event-Triggered Email
Geolocation Tracking
Integration with CRM
Landing Pages/Web Forms
Mobile Optimized Emails
Multi-channel Marketing
Personalization
Real-Time Analytics
Segmentation
Social Media Integration
Spam Testing
Subscriber Management
Survey/Poll Management
Template Management
Unsubscribe Management
Litmus Media
Litmus video thumbnail
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Litmus Screenshots
Litmus screenshot 1
Litmus screenshot 2
Litmus screenshot 3
Litmus screenshot 4
Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: May 09, 2025
Litmus Logo
382 Litmus Reviews
4.6 out of 5
Enterprise (> 1000 emp.)
Jul 15, 2022
 Source
Overall Rating:
4.5
Agatka J. avatar
Agatka J.
Marketing Specialist
Share
"Litmus- a Secure Marketing Tool"
What do you like best about Litmus?

Litmus offers effective email marketing options to users’ that save time. It further, allows great practices for the checklists and giving feedbacks sharing which makes it different from other options available

What do you dislike about Litmus?

It lags at times while detecting the screenshots. This takes time and is not liked by the users’. It shows bugs sometimes for which the user is clueless on how to solve, which irritates the users.

What problems is Litmus solving and how is that benefiting you?

Tracking allows users to carry on various tests. It makes it simple for the user to understand the features. It gives tips that make the feature easy to comprehend. Litmus is an efficient tool that saves a lot of time for the users’. It encourages them to try software. It gives solutions for enterprises and supports multiple features for campaigns. Email building contains innovative options.

Small Business (50 or fewer emp.)
Jul 13, 2022
 Source
Overall Rating:
4.5
FS
Felipe S.
Cto, And Co Founder
Share
"Preview for more than 90 email clients"
What do you like best about Litmus?

The tool provides spam testing and a drag-and-drop editor for email designing. With this tool, i get to build campaigns and preview emails. The features suite any business or company size

What do you dislike about Litmus?

The admin dashboard doesn't offer much customization but that not an issue because spam testing is strong and thats what we need most

What problems is Litmus solving and how is that benefiting you?

Tells us several details about the recipient activities like location, open duration and much more. If offers better deliverability of emails and advanced email analytics

Small Business (50 or fewer emp.)
Jul 06, 2022
 Source
Overall Rating:
4.5
TY
Timothy Y.
Sr Manager Events And Video Production
Share
"Email Marketing Optimization Platform"
What do you like best about Litmus?

Litmus makes it easy to create and send error free emails to prospects and real customers. Allocates email design, analytics, personalization and email testing tools in one spot.

What do you dislike about Litmus?

Yes, it has a free trial, but lacks freemium version and costly to upgrade.

What problems is Litmus solving and how is that benefiting you?

It has enabled us to design emails that has our brands on them before sending. Sending large outbound emails.

Small Business (50 or fewer emp.)
Jul 01, 2022
 Source
Overall Rating:
4.5
MA
Mark A.
Business Analyst
Share
"Reliable and friendly email marketing solutions"
What do you like best about Litmus?

User friendly. Reliable and trustworthy. Saves time.

What do you dislike about Litmus?

No negative feedback.it serving as required

What problems is Litmus solving and how is that benefiting you?

It is a great tool . Helpful for email marketing campaigns. Able to create dynamic ,engaging and mobile friendly.

Enterprise (> 1000 emp.)
Jun 30, 2022
 Source
Overall Rating:
4.5
KP
Kartavi. P.
Etl Developer
Share
"Email Marketing and communication platform"
What do you like best about Litmus?

It's easy to tell if an email is delivered due to it's systematic email delivery note. Has very organized navigations. With it I can easily check my coding on all viable platforms such as mobile and also in dark mode.

What do you dislike about Litmus?

It should reduce it's pricing to make it have a lot of user's in the market.

What problems is Litmus solving and how is that benefiting you?

It's email previews are very accurate. It has simulated large variety of ecosystems.

Mid Market (51-1000 emp.)
Jun 23, 2022
 Source
Overall Rating:
4.5
JM
James. M.
Chief Operating Officer
Share
"A nice platform for Email previews"
What do you like best about Litmus?

I like it's QA checklist features that always display previews of your emails across multiple email client's and that always help to identify any errors or any broken links. Also I like how it always makes sure that your email is compliant with accessibility standards.

What do you dislike about Litmus?

The only problem that I have discovered while using it is that it doesn't have an image hosting server so you must use a separate server.

What problems is Litmus solving and how is that benefiting you?

It reduced my effort and time . It's also like a life saver to me since it solved all my rendering issues.

Small Business (50 or fewer emp.)
Jun 21, 2022
 Source
Overall Rating:
4.5
CW
Caren. W.
Senior Information Specialist
Share
"Litmus does what is required!"
What do you like best about Litmus?

It's easy to paste the email source into the tool. Great with selection of variety of email clients. Also I like how it checks spam trap's to ensure emails will be delivered to the inbox.

What do you dislike about Litmus?

It's a must have paltform especially if you send frequent emails,so I don't have any complain towards it.

What problems is Litmus solving and how is that benefiting you?

It has provided useful webinars and supplemental sources.

Enterprise (> 1000 emp.)
Jun 20, 2022
 Source
Overall Rating:
4.5
AJ
Ashley J.
Senior Associate Strategist
Share
"An amazing platform for email marketers"
What do you like best about Litmus?

It's easy to review on all different email clients with just one click. I like how it provides an easy way to update email tests showing fixes. Also with it you can easily change what is reflected live in the email client's. Has easy to understand user interface.

What do you dislike about Litmus?

Can't think of anything at the moment,it serves me right!

What problems is Litmus solving and how is that benefiting you?

With it I can easily test emails. Also I can easily view variety of emails for my clients.

Mid Market (51-1000 emp.)
May 17, 2022
 Source
Overall Rating:
4.5
CC
Connor C.
Email Marketing Manager
Share
"Essential for doing email marketing the right way"
What do you like best about Litmus?

The email previews are very accurate and simulate a large variety of ecosystems.

What do you dislike about Litmus?

Pricing and packages are not flexible. I would love to use the SFMC integration and proofing tool without the huge increase in cost.

What problems is Litmus solving and how is that benefiting you?

Makes hitting send a little less nerve-wracking.

Small Business (50 or fewer emp.)
May 10, 2022
 Source
Overall Rating:
4.5
KG
Kalob G.
Support Engineer
Share
"Litmus is great for proofing and seeing how emails will look in various email clients and platforms"
What do you like best about Litmus?

I like that I have access to all email clients to see and troubleshoot display issues in one place, rather than having to snd test emails to as many email clients as I have access to. It is something that makes my job so tremendously less stressful.

What do you dislike about Litmus?

One issue I have is that, on occasion, the display for a given email client within Litmus does not exactly represent what it looks like from inside the actual inbox itself. It isn't too frequent, but frequent enough that double-checking any issues needs to be done within the email client.

What problems is Litmus solving and how is that benefiting you?

Display issues for our customers. I do not have access to all email clients, only a few. So when I need to see if our marketing emails are looking good for our customers from (arbitrarily) Office 365 on iOS, I can do that, and I love it.

Small Business (50 or fewer emp.)
May 10, 2022
 Source
Overall Rating:
4.5
TE
Thomas E.
Senior Developer
Share
"Useful and reliable tools to build and check emails"
What do you like best about Litmus?

The builder part of the app, and how easy it is to send and check emails. When I've gotten stuck with something, it was pretty easy to get technical assistence.

What do you dislike about Litmus?

There are a lot of extra features that don't fit our workflow. I'm sure some people use them, but I assume part of what we pay for goes to support that.

What problems is Litmus solving and how is that benefiting you?

I haven't seen a better way to code html emails, and see how things are working compared to Builder. So that helps get something working quicker, and end up more reliable. The testing and spam testing appear to be valid checks on how in general delivery is going to go. And it doesn't take too long to run a check.

Small Business (50 or fewer emp.)
May 10, 2022
 Source
Overall Rating:
4.5
AR
Andy R.
Email Developer
Share
"Litmus is very helpful for my job"
What do you like best about Litmus?

I love being able to validate my emails are going to look good on all devices and with all email providers quickly and efficiently. With all the variety out there, being able to do this in a one-stop shop compared to the old days, is just fantastic.

What do you dislike about Litmus?

The only thing I dislike is that my credentials get logged out every time I clear my cache! There is nothing Litmus can do about that as that would happen with any set of credentials.

What problems is Litmus solving and how is that benefiting you?

I'm solving email marketing issues - Look of emails on devices and with ESPs. Dark mode. This tool has helped our team save time without having to do rigorous manual testing, which allows us to support the business more quickly.

Mid Market (51-1000 emp.)
Jan 31, 2022
 Source
Overall Rating:
4.5
BD
Brian D.
Business Development Representative (Bdr)
Share
"I like the variety of options for email rendering and the easy to use interface"
What do you like best about Litmus?

Detailed and informative deliverability audits pinpoint problems that may cause an email to land in the spam folder instead of the inbox has helped boost our reputation and business

What do you dislike about Litmus?

Bounce on valid emails but not that often. Previously it has happened few times to me but recently I haven't experienced such. I think they improved after we notified them of the issue

What problems is Litmus solving and how is that benefiting you?

Since adding Litmus to our toolkit, we have been able to improve reporting to clients. We have also seen positive results in our turnaround time for email testing

Enterprise (> 1000 emp.)
Jan 29, 2022
 Source
Overall Rating:
4.5
HV
Helen V.
Contract Executive
Share
"Protect your brand, avoid costly mistakes"
What do you like best about Litmus?

Tests the email for critical elements like missing links, broken links, and images. A fre trial is available for 7 days and the prices will be less if you are billes annually

What do you dislike about Litmus?

The difference in cost between the Basic plan and the Plus plan is huge. Also I find the cost to be high if you are billed monthly

What problems is Litmus solving and how is that benefiting you?

Sending HTML to any email address for testing the design and debugging. It performs Spam testing and provides email analytics as well and has templates for email designing

Mid Market (51-1000 emp.)
Oct 19, 2021
 Source
Overall Rating:
4.5
LD
Lee D.
Sr. Manager, Email Design & Development
Share
"I Love Litmus!"
What do you like best about Litmus?

Litmus has saved my butt more than one time! I love all the features and the many different ways that you can check for errors. I think it is a REALLY great product and we have only scratched the surface for using its features.

What do you dislike about Litmus?

I really want to use Litmus for Proofing, but I cannot until the platform accepts .pdfs as documents. We have to be able to click through on multiple variations of the email, and I don't want to code each variation. It is complicated, but that is what we need.

What problems is Litmus solving and how is that benefiting you?

We solve all kinds of problems with Litmus, especially Dark Mode. It has really helped us visualize what our images and text looks like. Being able to change the code and have instant reviews keeps us moving and correcting quickly. Plus, I love that it shows accessibility issues too. This helps us get better at coding for everyone.

Enterprise (> 1000 emp.)
Jul 20, 2021
 Source
Overall Rating:
4.5
SM
Sabin M.
Marketing Automation Consultant
Share
"Build Email Templates with Litmus"
What do you like best about Litmus?

Cross-device and cross-browser rendering.

What do you dislike about Litmus?

Not sure. Sometimes the rendering is a bit slow.

What problems is Litmus solving and how is that benefiting you?

We mostly build email templates.

Mid Market (51-1000 emp.)
May 02, 2021
 Source
Overall Rating:
4.5
Alok n. avatar
Alok N.
Technical Lead
Share
"Great email marketing tool with good efficiency"
What do you like best about Litmus?

Litmus comes with many options to improve your email marketing and improve productivity. Their visual editor is great and helps with writing effiecient emails with drag and drop feature. Their insights also help you do in depth analysis of campaigns. Integration with other apps and services is another great feature as it saves time to switch between apps and finish efficiently.

What do you dislike about Litmus?

Some extra features can be given with the Litmus Plus plan when compared to the Enterprise plan. Also, the trial period is valid for 7 days only. It will help evaluate all the features if the trial is extended to 15 days.

What problems is Litmus solving and how is that benefiting you?

It helps analyze how many customers opened your mail and all analytics behind it. Which helps you design a successful strategy for your campaigns.

Mid Market (51-1000 emp.)
Apr 27, 2021
 Source
Overall Rating:
4.5
SS
Shilpa S.
Marketing Consultant
Share
"Test multiple device output on one device"
What do you like best about Litmus?

As an email marketer, I need to check the responsiveness of my HTML emails. Litmus allows me to do that for multiple systems in one go. I don't have to send test emails and check multiple devices anymore.

What do you dislike about Litmus?

I wish the tool suggested changes to improve the output quality of the emails. Right now, that is not possible.

What problems is Litmus solving and how is that benefiting you?

Litmus reduces email test time. There are multiple operating systems, and it is not always possible to create emails for every OS. Litmus helps us prioritize this.

Small Business (50 or fewer emp.)
Jan 20, 2021
 Source
Overall Rating:
4.5
Katherine L. avatar
Katherine L.
Founder, Marketing Strategist
Share
"Integral Part of our Email Processes"
What do you like best about Litmus?

It allows us to test many browsers at once, and identify issues before we send to our clients.

What do you dislike about Litmus?

As browsers always change, there always seems to be some issues we can't identify with Outlook (it's always outlook...). Sometimes there are line breaks in emails that aren't always visible on Litmus.

What problems is Litmus solving and how is that benefiting you?

Our developers use this to check emails before they do any test sends. It lets us see some dark mode renderings, and how things show up in gmail accounts. It's a great way for us to make sure we are putting our best foot forward and reducing errors before clients review.

Enterprise (> 1000 emp.)
Oct 30, 2020
 Source
Overall Rating:
4.5
Pooja W. avatar
Pooja W.
Quality Assurance Lead Consultant
Share
"Litmus"
What do you like best about Litmus?

Not provided

What do you dislike about Litmus?

Not provided

What problems is Litmus solving and how is that benefiting you?

Not provided

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