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Litmus
Optimize Email Campaigns Instantly
4.6
(382)
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Litmus Reviews & Product Details

Litmus Overview
What is Litmus?

Litmus is a preferred email personalization, optimization, and collaboration software among marketers designed to maximize your ROI. From pre-send campaign development, testing, and AI-driven content recommendations Litmus can deliver the tools you need and help facilitate better creativity to ensure optimized content.

Company Litmus Software, Inc.
Year founded 2005
Company size 51-200 employees
Headquarters Cambridge, Massachusetts, United States
Social Media
Litmus Categories on Findstack
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Ask Questions about Litmus
What Litmus is best for?
How does Litmus compare to Mailmodo?
What are the pros and cons of Litmus?
Litmus Product Details
Capabilities
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based
Support 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support
Training Documentation
Languages English
Litmus Features
A/B Testing
API Access
Analytics/Reporting
Automated Responses
Bounce Management
Campaign Scheduling
Contact List Import/Export
Custom Fields
Customizable Templates
Deliverability Tools
Drag-and-Drop Editor
Drip Campaigns
Dynamic Content
Email Campaign Management
Email Tracking
Event-Triggered Email
Geolocation Tracking
Integration with CRM
Landing Pages/Web Forms
Mobile Optimized Emails
Multi-channel Marketing
Personalization
Real-Time Analytics
Segmentation
Social Media Integration
Spam Testing
Subscriber Management
Survey/Poll Management
Template Management
Unsubscribe Management
Litmus Media
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Litmus Screenshots
Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: December 21, 2024
Litmus Logo
382 Litmus Reviews
4.6 out of 5
Mid Market (51-1000 emp.)
Jan 30, 2023
 Source
Overall Rating:
5.0
SS
Srikanth S.
Consultant
Share
"Litmus Review"
What do you like best about Litmus?

Litmus gives an easy option to choose the clients with which we want to preview our email. This helps us to consider if the email is visually appealing and renders as expected. There is also an option where we can update the code in the builder and make adjustments to see what works best.

What do you dislike about Litmus?

One drawback would be selecting the email clients, which I see now we have the option to create our list. Another would be if we make changes in the code within the litmus builder and update the preview and QA tab, it would be considered a new set of emails which reduces the usage. It would be good to have at least one preview after the code has been updated.

What problems is Litmus solving and how is that benefiting you?

Litmus helps in providing solid evidence to the clients and other members on how the email was built and rendered. If in case some one changes the code and says the email is not rendering, litmus would provide proof of how it was rendered when it was built.

Mid Market (51-1000 emp.)
Jan 26, 2023
 Source
Overall Rating:
5.0
KY
Katherine Y.
Lifecycle Marketing Specialist
Share
"Really appreciate Litmus as an email marketer!"
What do you like best about Litmus?

Testing on different devices in order to ensure rendering and compatibility, the ease of leaving feedback, being able to go back to previous versions of a proof for comparison, the ability to make proofs public

What do you dislike about Litmus?

On the homepage, all the proofs from different team members are displayed. It would be nice if the default home page showed proofs from your account, with the ability to filter to see the whole team. When multiple people from the same team send proofs, it can be a bit time-consuming to search for yours.

What problems is Litmus solving and how is that benefiting you?

Email compatibility on various devices benefits me by giving me insight into devices outside my own. Consolidated feedback in 1 central proof helps me by having a main source of truth (versus some feedback on Slack, some on google docs, etc.)

Small Business (50 or fewer emp.)
Jan 25, 2023
 Source
Overall Rating:
5.0
CL
Carmen L.
Director, Quality Assurance
Share
"Director, Quality Assurance"
What do you like best about Litmus?

Being able to view all the email clients in one view

What do you dislike about Litmus?

The plan between basic (2,000 views) and the next step is a huge jump financially, and I prefer to be able to pay on a monthly basis

What problems is Litmus solving and how is that benefiting you?

Being able to view all the email clients in one view - saves a lot of time

Mid Market (51-1000 emp.)
Jan 24, 2023
 Source
Overall Rating:
5.0
KJ
Kelsey J.
Email Marketing Specialist
Share
"Top email tool for developers and excellent thought leadership"
What do you like best about Litmus?

A cross-browser previewer is in the toolbox of any email developer, which is what I get the most out of with Litmus. Above that, when you have a bug, search for it in the Litmus Community feature, and you'll likely get an answer or at least a hint from other developers. Additionally, one of my most significant achievements in email development was conquering dark mode, strongly guided by Litmus' how-to articles and guides.

What do you dislike about Litmus?

Cross-browser previews are static screenshots where it would be ideal to see live experiences in the case of interactive email.

What problems is Litmus solving and how is that benefiting you?

Litmus commenting and status features provide an email review process for our teams. Additionally, the ability to sync Litmus Builder to email service providers saves us unnecessary implementation steps and streamlining between teams.

Mid Market (51-1000 emp.)
Jan 24, 2023
 Source
Overall Rating:
5.0
KC
Kaden C.
Email Marketing Manager
Share
"A necessity for email markers"
What do you like best about Litmus?

I have worked for multiple companies and the only consistent peice of software is Litmus. It has become a necessity for creating emails, testing them, and making sure everyone get's the same experience.

What do you dislike about Litmus?

I would like to be able to go back and revert to old versions within the testing tool. Maybe even having Litmus recongnize the same email being testing and keep them in a folder?

What problems is Litmus solving and how is that benefiting you?

It solves the problem of how our customers and propsects recieve emails. Just because you build an email in a tool, doesn't mean it always looks that way. Litmus helps you create a good solution for all.

Mid Market (51-1000 emp.)
Dec 27, 2022
 Source
Overall Rating:
5.0
JS
Jim S.
Pro Hacker
Share
"Email Builder and Personalization Master"
What do you like best about Litmus?

Litmus help me spend less time creating, testing and personalizing marketing emails via automation.

What do you dislike about Litmus?

I don't have any aspect that I dislike, if there could be I would have been rectified rapidly by vendor technical team.

What problems is Litmus solving and how is that benefiting you?

Previewing and analyzing marketing emails to ensure they are error-free prior to any send.

Mid Market (51-1000 emp.)
Nov 17, 2022
 Source
Overall Rating:
5.0
Brondon F. avatar
Brondon F.
Senior Software Engineer
Share
"Its a great tool for email marketing solution."
What do you like best about Litmus?

We use Litmus to send large volume of emails, it makes every time we need to send such campaign in order to make sure that the user gets the email as intended in the first place. Testing emails for consistency. Analyzing potential threats. Addressing relevant issues to email marketing faces. The ability to share email test renders does improve the workflow. Boost Collaboration. The support team is great.

What do you dislike about Litmus?

Tests can be slow to load. Needs to improve on two factor authentication.

What problems is Litmus solving and how is that benefiting you?

We use it to test emails we build for our clients before they are sent to ensure that the email list receipts are able to view the email as expected regardless of their device. We code production emails for our clients and use it to test our emails before deployment.

Enterprise (> 1000 emp.)
Nov 09, 2022
 Source
Overall Rating:
5.0
AS
Aj S.
Email Developer
Share
"A must-have tool for email marketing teams"
What do you like best about Litmus?

Coding requires trial and error... lots of it. I'm able to identify emails with rendering issues before deployment. I also like how stakeholders are able to view proofs and easily write edit requests or approve emails.

What do you dislike about Litmus?

When incorporating GIFs or videos, screenshots are often taken while the file loads. Also, I'm not a fan of the 30 days expiration on proofs. Lastly, there's no way to delete proof versions.

What problems is Litmus solving and how is that benefiting you?

I take pride in ensuring emails I code look good so by being able to preview them, I'm confident nothing embarrassing will show up in inboxes. Being able to collaborate with stakeholders at the Proof level makes the entire process easier for me.

Enterprise (> 1000 emp.)
Nov 08, 2022
 Source
Overall Rating:
5.0
AK
Allie K.
Global Director, Email, App, & Crm
Share
"My team could not function without Litmus"
What do you like best about Litmus?

Litmus provides my team an easy and efficient way to share proofs with stakeholders, collect feedback, and easily allow us to implement any changes.

What do you dislike about Litmus?

There isn't much to dislike about Litmus. My only recommendation would be an easier way to make it more apparent how you toggle between versions.

What problems is Litmus solving and how is that benefiting you?

We're a global company with stakeholders across numerous departments, and Litmus allows us an organized, efficient way to collect all of their feedback in one place.

Mid Market (51-1000 emp.)
Nov 08, 2022
 Source
Overall Rating:
5.0
CM
Cristian M.
Technology Manager
Share
"Best email testing platform in the world"
What do you like best about Litmus?

Litmus allows my team to do end-to-end test on DEMs, simulating different devices behaviors.

What do you dislike about Litmus?

The interface is a bit old-stilish. It will be good to review the UX/UI with a fresh, younger touch

What problems is Litmus solving and how is that benefiting you?

Litmus allows the team to better write code and perform correct actions and bug fixing on DEMs.

Small Business (50 or fewer emp.)
Nov 08, 2022
 Source
Overall Rating:
5.0
DK
Demetri K.
Managing Director
Share
"The Leader in responsive email testing"
What do you like best about Litmus?

Incredibly intuitive and simple to use while being extremely powerful

What do you dislike about Litmus?

At this point, there is nothing we dislike about the software

What problems is Litmus solving and how is that benefiting you?

We use Litmus to test HTML emails on a variety of different clients.

Mid Market (51-1000 emp.)
Oct 04, 2022
 Source
Overall Rating:
5.0
MF
Mateo F.
Analytics Engineer
Share
"Excellent platform to check email design in multiple platforms and aslo testing."
What do you like best about Litmus?

Litmus helps to preview emails templates and design before sending. It's have a very user friendly builder that works extremely well. Excellent spam testing tool and aslo it's able to process screenshot very fast.

What do you dislike about Litmus?

Litmus is great solution in email marketing world. It enables marketers to have an easy job when designing and sending emails. I will highly recommend this application to other users out there.

What problems is Litmus solving and how is that benefiting you?

Litmus helps us to preview how emails campaigns will appear on multiple devices. Excellent when it comes to spam testing. I like aslo the support we get from their team when we are stack.

Mid Market (51-1000 emp.)
Sep 27, 2022
 Source
Overall Rating:
5.0
MC
Melissa C.
Analyst
Share
"check if platforms works as you think they do"
What do you like best about Litmus?

I dont want to say names but OUTLOOK never works as I think it should do, so Litmus has been really helpful to test me wrong and make the changes needed to outlook stop being a jerk with my work.

What do you dislike about Litmus?

I dont think it is litmus problem but sometimes it doesnt work as medallia does, so sometimes even if it looks kinda weird on litmus i'm sure it is working as expected, but i dont think it has something to do here.

What problems is Litmus solving and how is that benefiting you?

Not really sure about this one, but I think it has more platforms than when I initially started using it so this is very useful because now I can test my work everywhere

Small Business (50 or fewer emp.)
Sep 21, 2022
 Source
Overall Rating:
5.0
JA
James A.
Front End Developer
Share
"Litmus is great"
What do you like best about Litmus?

Things I like the best are accuracy, consistency and above all, reliability.

What do you dislike about Litmus?

I'm not sure there is too much I dislike about Litmus

What problems is Litmus solving and how is that benefiting you?

Day-to-day testing of email for agency clients. We test a lot of emails developed by third-party agencies with a variety of code so Litmus is crucial

Small Business (50 or fewer emp.)
Sep 12, 2022
 Source
Overall Rating:
5.0
Hasin I. avatar
Hasin I.
Lead Ux Designer + Front End Developer
Share
"The best email render testing platform."
What do you like best about Litmus?

The number of testing permutations that it offers for testing.

What do you dislike about Litmus?

Nothing major that I can think of as there isn't any other email testing tool that come even close.

What problems is Litmus solving and how is that benefiting you?

Helping our company ship error-free emails, which leads to satisfied customers.

Enterprise (> 1000 emp.)
Sep 12, 2022
 Source
Overall Rating:
5.0
KV
Kamini V.
Manager
Share
"Seamlessly tests and sends emails"
What do you like best about Litmus?

Litmus is easy and user friendly. It assists us in creating and testing email campaigns. It ensures that the emails prepared for the email campaign are fit to be displayed by our customers. All types of inboxes receive emails seamlessly without any broken structures.

What do you dislike about Litmus?

It was a little expensive for us but the cost got covered when we realized its benefits

What problems is Litmus solving and how is that benefiting you?

In an email campaign, while we are sending out an email to our large base of customers, it is vital to ensure that the e-mail doesn't have broken links and that all text and images are aligned correctly. Litmus helped us achieve all this swiftly.

Enterprise (> 1000 emp.)
Aug 31, 2022
 Source
Overall Rating:
5.0
ER
Eloy R.
It Director.
Share
"Review on Litmus."
What do you like best about Litmus?

Litmus offers effective email marketing options to users that save on time. You can test emails in almost every platform available. It also offers a lot of features for the money .

What do you dislike about Litmus?

Litmus has a lot of features that are not fit for our workflow.

What problems is Litmus solving and how is that benefiting you?

It offers alot of features for the money.

Small Business (50 or fewer emp.)
Aug 22, 2022
 Source
Overall Rating:
5.0
LM
Lily M.
Experimental Email Developer
Share
"All it takes is Litmus to have build, code and test campaigns"
What do you like best about Litmus?

I like Litmus because it was created with the email developer in mind. Doesn't involve a lengthy set up and the email creation process anyone can use to design with purpose

What do you dislike about Litmus?

Actually Litmus is the best there is and has not been overtaken in terms of email creation features

What problems is Litmus solving and how is that benefiting you?

Every email we get out there to our subscribers provides quality subscriber experience

Mid Market (51-1000 emp.)
Aug 12, 2022
 Source
Overall Rating:
5.0
PL
Phillip L.
Marketing Specialist
Share
"Litmus is synonymous with good email marketing"
What do you like best about Litmus?

Litmus knows what it takes to create a good marketing campaign: sending attractive and engaging emails to customers. Thanks to this, it has an excellent approach that works for any company. I really like the function of testing the email address to check that the emails reach the right recipients. The previews of what recipients will see also deserve recognition. The encryption of communications is a feature that appreciates protecting both the privacy of customers and the company. The spam warnings are really helpful.

What do you dislike about Litmus?

The preview updates in inboxes are not completely accurate. Also, sometimes, there are problems with rendering. These details are frustrating when a project deadline is coming up. The good thing is that these are small details that can be optimized.

What problems is Litmus solving and how is that benefiting you?

I have noticed great improvements since using Litmus. Our campaigns are more effective on all levels, from data collection to more purchases. In addition, getting more information from customers has allowed me to understand them better to detect new market opportunities. On the other hand, the risks of new campaigns have radically decreased as I have been able to make better decisions by having more control of the information.

Mid Market (51-1000 emp.)
Jul 30, 2022
 Source
Overall Rating:
5.0
GB
George B.
It Manager
Share
"Litmus is cool"
What do you like best about Litmus?

Notifies me when the sending domain is not found on any blocklists and when emails pass the Outlook Desktop filtering

What do you dislike about Litmus?

Managing the whole email team is challenging but Litmus does the job well

What problems is Litmus solving and how is that benefiting you?

Run automated pre-send tests on emails to make sure content is accessible to subscribers of all abilities