Litmus Reviews: 4.6/5 — Highly Rated

Seeing your email rendered in a huge set of clients. I tested thew spam feature too, but couldn't get the budget.

I wish there were Grammarly-like tools to spell/grammar check.

We had emails that were not rendering on various mobile devices well. We fixed this issue and our responses rates went up.

Reliable rendering across platforms and devices. I can be sure of what will be sent.

The loss of of some features I relied on. Like being able to more quickly, switch between emails within a folder.

Progressive enhancement and finding solves that will work or fallback gracefully.

Analytics reporting is super detailed & provides fantastic insights into how & where your blasts are reaching people. The platform rendering shows how well your blasts are being design & translating to different OS.

TBH, for our purposes it works well for what we do.

Litmus was super helpful in moving our blasts to cater to mobile devices. Our designs now are pretty close to air tight on both Apple, Desktop and Outlook.

Litmus isn't just a fantastic tool for making sure your email code will render the way you want it too, they are leading the email industry in trends, information, tips, data, etc. I often refer to data Litmus has collected and shared to support my statements about email best practice and trends.

Be mindful when you select your plan that number of tests is not counted as how many times you hit the "retest" button, it's how many windows you are viewing each time you push the button.

Manually sending email tests to different email addresses, devices, and people to try to cover all of your bases is not really practical, especially when you're a small or one-person team. Testing through Litmus gives you the confidence in your code before you schedule your emails.

Litmus is great in provide fast renderings of our email campaigns, which helps us quickly solve rendering issues with specific email clients.

The analytics are great, but it would be awesome if we were able to combine and download analytics data in one file.

Litmus helps me ensure that our campaigns render as good as possible in the email clients that our customers use. It also helps in targeting our customers in different regions, allowing us to deliver the most relevant content to them.

Litmus makes it very easy to see how my emails are going to appear in the inbox of various providers. If i had to pick, i would say the best use i have is identifying responsive issues and the monster that is outlook.

I wish there was a real time html editing ability vs having to edit and save to view the update. Not too much of a bother however.

Litmus has seriously decreased the amount of time spent in QA. That's a huge time suck especially as tech changes. It also helps me identify issues along the way.

I like that Litmus saves me a lot of rendering headaches so I can focus more on our automation platform. It's a reliable platform to ensure that your email is read by your intended audience. My job requires me to be very concise and accurate with email builds. Making a slight mistake would cause a fire drill in my organization.

Only if Litmus builder is as easy as drag-drop with source editing it's almost perfect for every marketing email, but of course, we can't have it all so if there is a way to send an enhancement it will be great.

Most of the rendering problems I always look at is for Microsoft email clients that that has the most common rendering issue.

The number of email clients available is awesome. Plus, Litmus is great about constantly updating the tool and keeping on top of new features.

Keeping templates and tracking organized is a constant effort. I wish there was a built in process to force you to organize better.

Email rendering, tracking, faster template development. I'm able to code and test seamlessly, which has provided enormous time savings.

Litmus is super easy to use, diagnose issues across email platforms through their emulators, and send some solid emails themselves.

Overall, it's a great platform, but the emulators are not 100% accurate. They are mostly reliable though and we use them all the time.

We don't have to send email to all the ESP to test. We can do it all in one location. Even following basic HTML coding guidelines won't always reveal possible mistakes, so checking it every time is worth it.

I like that it has every type of ESP available to send render tests to before sending to the consumer. This is huge with so many different ESPs out there it is imperative to test on all of them and be able to trouble shoot and make sure the message that is sent is exactly how you want it to look on all platforms.

I wish there was a bigger community of debugging tricks in Litmus. There is a decent community but I feel like it could be bigger. Sometimes the builder option renders correctly but then the checklist option sometimes doesn't reflect it.

Rendering issues in Dark mode. Litmus has been very beneficial for our team as we can feel confident that when it passes the Litmus render check that the email will be sent to our customers exactly how it was designed to.

Litmus is extremely easy to use -and extremely important for anyone sending an email. They have a great platform for checking client rendering, suggesting best practices, as well as workflow help with Litmus Proof and deeper analytics insights with their tokening of campaigns. On top of that, they have a wonderful blog, host webinars, and have a conference as well.

They recently addressed the one pain point I had with being able to push a single email from code to all of the other tabs.

We are catching problems before they arise - allows us to mitigate the chance that something broken goes out. We've also been able to realize deeper insights from the analytics feature.

The ability to easily test/QA emails.

There aren't any noticeable downsides.

The ability to easily QA emails against multiple email clients in a fast and easy to use platform.

I feel like it's just the industry standard of what email should be. Along with really good emails their one of the few voices that preach the importance of email, especially accessibility. Beyond that their tool is really just solid in terms of testing different email clients, even their WYSIWYG editor is good.

We haven't really been able to utilize their tracking & analytics because of how our emails are built we're not really able to take advantage of it.

Email accessibility.

The newsletter of industry updates I find to be a very quick and easy tool for relevant items in the email world. The platform itself is very easy to use and powerful to ensure you're getting the most out of your email performance

There are some features left to be desired within email list management.

inbox rendering for the most part. We've caught small, but potentially impactful, issues within our email code base via Litmus.

The best thing about litmus is the fact that they display rendering of how our email will look on every email client that is important to us. There have been other services I have used that do not have all email clients on them.

There is nothing I dislike about litmus. They have a great platform. The only criticism, and s subjective one, is that it is a pricey service for small businesses.

We have solved the issue of sending out emails that do not look how we intended them to on different email clients, or worse yet, are broken.

I love the way it does an automated spam testing

I dislike how it doesn't give me as much data as Google Postmaster

Litmus helps me ensure that no email is going to spam.

The UI. Very easy to use! I like to use Litmus because even those that are unfamiliar with testing software, it is easy to use and setup.

It is a bit pricy but it's worth it. There are other solutions out there that is half the cost of Litmus but they are not as accurate or fast as Litmus.

Before I send out an email, I always use an email screening software. Litmus always gives me accurate screenshots of the email and finds any potential issues I may have with my email.

I really like how I can connect this app to Eloqua and perform inbox placement, spam test and check to see what the look/feel of my emails will be on just about every platform you can imagine, desktop and mobile. IT also has a spam check feature that allows you to check on your IP's helath and how your email will land in your recipient's inbox (placement check), it's saved me many times from sending out an emial when ther might be something off about either my IP being temporarily blacklisted or perhaps a title that's raising flags (bad use of keywords and/or punctuation marks).

Could integrate a little better with Eloqua (allow me to search for an email and not just use one that I've recently accessed in Eloqua).

It's incredibly easy to see what platforms need additional attention/coding when creating my emails. Overall it's helped my design better emails, test them more thoroughly, and analyze areas that I could improve upon that may be lacking.

I like Litmus's multi use platform. The ability to design and test all in one makes effort easy.

Litmus sometimes has a slow effort of support when needing to trouble shoot.

Designing and testing already designed and developed emails.

Litmus is really good in the sense that it eliminates a lot of manual review of emails and renders emails on how it looks in different devices. A great time saver. Several features available though the most useful is sending the test email to a provided litmus id and validating it real time

I would be really happy if litmus has rendering options for a few more devices . That would make it easier for email template verification

Email template rendering verification. Its a great time saver. Helps review email being sent in different browsers and devices instead of manually checking in everything

Accuracy of email testing previews as well as results available under a single page for multiple devices/clients. We have also been utilizing Litmus Analytics to track the email opens by devices/email clients etc.

ESP integration only available in their enterprise level

We have avoided lot of email accidents with the help of Litmus. It has also helped us prevent our emails from being delivered to the spam folder by testing and analyzing the email subject lines, body copy etc.

I like that is is easy to use and it has very clear instructions.

I don't think that my team needs to use every feature, we primrily use to test our emails and analyze results.

It helps us track our emails and make sure everything is rendering well.

I like a lot about Litmus and their capabilities, but my team's favorite is the ability to check an email and how it renders on multiple different platforms/devices at once - helps us a ton with dark mode especially!

Email analytics can sometimes be slightly confusing. I don't use it much as a personal user but my team has discussed that there is room for growth in this area for the Litmus platform.

Helping us with dark mode issues, problems with Outlook, and being mobile first and mobile friendly. Huge help with those!

Litmus is great as a last line of defense in verifying your emails will render the way they need to across all the possible email clients.

Sometimes load times can be a bit slow, but nothing major.

It makes it easy to review dozens of email clients in one central place, and to share those test out with stakeholders.

It nails the workflow for developers. Love the builder tool to quickly debug

Not interested in the email editor part. Just keep focusing on the testing part of things.

Without litmus you can only assume if something looks right in other clients

One of the biggest advantages of Litmus is its ability to streamline the email testing process. With Litmus, you can preview your emails on over 90 different email clients and devices, saving you time and effort. Additionally, the platform's integrations with other marketing tools make it easy to incorporate email marketing into your broader marketing strategy.

While Litmus is an excellent tool for email marketing, it may not be the right fit for every business. The platform's pricing structure can be prohibitive for smaller businesses, and some users may find the user interface confusing or overwhelming. Additionally, some of the more advanced features may require technical expertise to fully utilize.

Overall, Litmus offers a range of benefits for marketers looking to improve their email campaigns. By simplifying the email testing process, Litmus helps you ensure that your emails look great on all devices and email clients. The platform's integrations with other marketing tools also make it easy to incorporate email marketing into your broader marketing strategy.

The code editing, visual and test is very good to be able to create emails for commercial and marketing purposes, customers can be selected to which you can take screenshot of the previous email before being assigned, you can handle up to 120 different options and very well-developed, for developers in the marketing area Litmus allows me to create a tracking with an analytical code managed directly from the platform, I have the option to generate statistics to visualize how emails are received and sent is another option that I love because I can take full control of the actions I perform. Through an ESP connection I can perform SPAM tests, this gives me more control over the emails I am designing. I can save, change names and even duplicate emails, so I don't have to rewrite them, the customization options of Litmus are very extensive, I love having control of what I'm doing within the program.

Some minor details may be the programmer interface which is ambiguous and poorly worked, it seems a simple writer, the images in many opportunities do not load well especially with the drag and drop tool because if they are very heavy you have to reduce them in size so that the email can be loaded correctly. The support options are little explanatory I hope more support material to solve problems within the platform, little customization in the interface you always see the same thing at all times, it would be interesting to have more themes.

We manage a lot of customer emails, we manage a lot of corporate social networks, so it is important to be able to answer the questions that they ask us within our organization, with Litmus we have managed to give these answers automatically, we have a large database that we upload to the platform to then be organized and send mass emails. We can provide all our users with previews of what the emails we are going to send look like. Design emails with images with previews for digital marketing campaigns and landing page emails reception.

Litmus design modules are very sophisticated and attractive, the email management using their templates makes me feel very pleased, you can even manage the modules and save them to be reused later. The design templates are well-structured, it is quite comfortable to program HTML or CSS language, it is a very versatile tool. Litmus also offers a lot of default templates, so if you want to save design time, it is very rewarding to use the ones they offer for you. It is also powerful email verification tool, you can handle up to 100 clients and the tests are extraordinary, in fact, you can organize emails by desktop, supporting Apple mail servers, Outlook, Thunderbird 60 among others.

I would like more productivity and workflow integrations so far I have only integrated with Slack, but I would like to support other services that I use regularly. On some occasions the email test previews can take a while to load, it may be the internet connection, however I have checked this issue. Another point to consider is its price, the most basic plan costs much more than other similar services. The interface in future versions will hopefully be more intuitive, it has few customization options.

We usually manage a large amount of customer emails, thanks to Litmus we can preview and test how the response email will look like to the target customer. We can generally make better decisions when testing our email campaigns, litmus is versatile allowing us to do all of this with just one click, cutting down on workflow and getting better results in our promotions. Litmus' corporate verification filters always guarantee that emails will reach the customer's destination, verifying ISP and device.

*Ability to test pre sent emails. *Advanced checklists. *Real-time feedbacks and proofs. *Simplified sharing. *Right time delivery to right inboxes. *Perfect reporting and email analytics. *Multiple integrations .

Not too bad but improvement on personalisation can make it better.

We have streamlined our campaigns by ensuring quality emails to our clients across various platforms at right time.

Litmus is one of my favorite programs, as its email and online marketing features are some of the best I have tried. The content within Litmus is usually very dynamic, it also offers you a lot of reports where you can study the deliverability of the emails you are designing, it optimizes very well with the smartphone being able to use it anywhere, I would also like to point out the reporting and analysis capabilities that Litmus has you can tell that the group behind the program is doing things very well, the reports that are created are very customizable. Litmus always offers you tests before you go to send an email, you can even assign reviewers and perform SPAM mail tests, before sending an email it also offers previews, so you can see how it looks before sending it to all your customers.

There is no version control in Litmus, in fact, currently I enter the program and do not know what version we are in, although I love the interface I think they can make it more modern, today the technology, artificial intelligence is advancing a lot, I hope for improvements in future updates. Another important fact for users who have not tried this type of service is that it can be expensive depending on the plan you hire, they also offer a free trial, I recommend using it before making a decision.

Litmus is currently being successfully implemented in the marketing area of the company, in fact, with it, we have been able to develop a large email campaign, making our customers receive information about the new and sophisticated services we offer. Litmus has been a very important commercial ally, it has helped us to detect many errors in our email display, especially in the design area. Another great achievement has been the automation before using it we had a person who was in charge of answering and designing the emails manually, with this program we have been able to automate all these steps, saving time and saving a lot of money.