Unclaimed: Are are working at Litmus ?
Litmus is a preferred email personalization, optimization, and collaboration software among marketers designed to maximize your ROI. From pre-send campaign development, testing, and AI-driven content recommendations Litmus can deliver the tools you need and help facilitate better creativity to ensure optimized content.
| Capabilities |
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|---|---|
| Segment |
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| Deployment | Cloud / SaaS / Web-Based |
| Support | 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support |
| Training | Documentation |
| Languages | English |
Compare Litmus with other popular tools in the same category.
What i like most about Litmus, is how it simplifies and speeds up testing my content. I like the fact that i can access it from anywhere anytime and from any of my devices. It also enables me to create professional campaigns and instantly send them. I like the ability to manage email lists, send outbound emails within seconds and personalize emails. It has a very responsive and friendly interface which makes it easy to learn and use so no extra training required.
I think it would be more advantageous to have more options for integrating mail platform into the spam test. Apart from this i have nothing else to mention as a dislike about Litmus.
Litmus is a solid and robust application suitable for any company doing email marketing. It is a straightforward and lightweight application that enables us to effectively and efficiently engage with customers and business partners around the world. It has made our work more easier and efficient by allowing us to market our services and products across the world thus saving us much time and money. Availability of customer support team is also an added advantage.
I really like that I can click on any part of the email, or highlight a passage of copy and leave a comment. This makes the amends process really easy as without it I am having to waste time describing what is to be changed over email. I like that I can share the email proof and tag different approvers with ease which then sends an email reminder too. I also like that the email creator can sort emails into folders so that I can see which emails are part of which campaigns easily. Finally, I love that I can preview what the email will look like on a phone as well as a desktop - this is great for checking if an email is too long, or if the graphics or titles are rendering correctly in the mobile version.
I would love to be able to have a search function for the emails that I have been sent to approve so that I can go back and see them at a later date, incase any updates need to be made.
* mobile view - emails that we were sending previously were too long in this view and we now yield better click rates by addressing this * saving time on the approvals process * having a documented approval system so that I can prove that someone has signed an email off to be sent
Everything that I need to build, proof, and create emails and email campaigns in one platform
i don't really dislike anything about the platform. Maybe being able to run Salesforce ampscript personalization within the litmus builder itself? not that big of a deal though since there is litmus integration in salesforce.
Saving a bunch of time with their design library, and proofing tools. Also being able to create a design system within litmus.
I like that I am able to see exactly what my supporters will see across email domains and catch any weird errors before the email is deployed.
I wish that the user interface was just a touch more intuitive and not as clunky.
Graphic optimization errors and also button optimization.
I have used Litmus as my email preview/display tool in both Pardot and now HubSpot for years. It's indispensable when you want to see how your email campaigns will display on different platforms.
I have found it to sometimes be slow-loading when generating previews, but not too terrible.
One of the main problems I have solved with Litmus is the Outlook previews. As you may know, Outlook can be tricky when designing emails, but with Litmus it takes the frustration out of not knowing how emails will display on specific email providers.
Litmus is a great tool to test out our emails deliverability before sending, and saves us countless hours testing.
The only downside is highly personalized emails are hard to test in litmus since they won't show up.
Solving code issues on different email clients.
Litmus is an effective tool for email marketing with a very high speed. There are various features that are included for effective execution of my work.
The price is a single dislike that I see about Litmus. May be the price could be affordable for the users.
From the entire experience, Litmus enables me to boost my productivity and upgrade my overall performance. Its user interface is extremely simple to operate and it's speed is also flawless.
Ease of use, multiple client support pricing
Nothing was identified that was unpleasant to use
Multiple email campaigns tested on different clients
My favorite thing about Litmus is how it simplifies and speeds up testing my content. It doesn't matter what email tool I'm using. I can leverage Litmus to render and preview my emails before sending them.
I would like to have the ability to seamlessly update my content in Litmus when making changes after previewing it there. I have to switch to the email tool where the email lives or copy and paste if I edit the content in Litmus. This would be a great enhancement.
It saves me time and simplifies testing. Instead of managing multiple test email accounts and related test email lists I would send tests to, I can focus on identifying issues uncovered by Litmus and applying the corresponding fix in my content. This saves hours and centralizes my testing process.
Ability to proof emails and check rendering cross multiple clients and devices
It takes time to get proof. also builder could use some improvement
I Build emails for my clients and it is important to UAT rendering