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Litmus
Optimize Email Campaigns Instantly
4.6

( 382 )

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Litmus Reviews & Product Details

Litmus Overview
What is Litmus?

Litmus is a preferred email personalization, optimization, and collaboration software among marketers designed to maximize your ROI. From pre-send campaign development, testing, and AI-driven content recommendations Litmus can deliver the tools you need and help facilitate better creativity to ensure optimized content.

Company Litmus Software, Inc.
Year founded 2005
Company size 51-200 employees
Headquarters Cambridge, Massachusetts, United States
Social Media
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Ask Questions about Litmus
What Litmus is best for?
How does Litmus compare to SendPulse?
What are the pros and cons of Litmus?
Litmus Product Details
Capabilities
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based
Support 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support
Training Documentation
Languages English
Litmus Features
A/B Testing
API Access
Analytics/Reporting
Automated Responses
Bounce Management
Campaign Scheduling
Contact List Import/Export
Custom Fields
Customizable Templates
Deliverability Tools
Drag-and-Drop Editor
Drip Campaigns
Dynamic Content
Email Campaign Management
Email Tracking
Event-Triggered Email
Geolocation Tracking
Integration with CRM
Landing Pages/Web Forms
Mobile Optimized Emails
Multi-channel Marketing
Personalization
Real-Time Analytics
Segmentation
Social Media Integration
Spam Testing
Subscriber Management
Survey/Poll Management
Template Management
Unsubscribe Management
Litmus Media
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Litmus Screenshots
Litmus screenshot 1
Litmus screenshot 2
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Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: December 03, 2025
Litmus Logo
382 Litmus Reviews
4.6 out of 5
Enterprise (> 1000 emp.)
Sep 20, 2022
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Easy to use"
What do you like best about Litmus?

I like that it shows the product output on multiple clients and devices

What do you dislike about Litmus?

I have seen instances where the client output is not completely accurate

What problems is Litmus solving and how is that benefiting you?

It solves the problem of being able to easily test and implement an html solution that works for ALL clients at once.

Small Business (50 or fewer emp.)
Sep 12, 2022
 Source
Overall Rating:
5.0
Hasin I. avatar
Hasin I.
Lead Ux Designer + Front End Developer
Share
"The best email render testing platform."
What do you like best about Litmus?

The number of testing permutations that it offers for testing.

What do you dislike about Litmus?

Nothing major that I can think of as there isn't any other email testing tool that come even close.

What problems is Litmus solving and how is that benefiting you?

Helping our company ship error-free emails, which leads to satisfied customers.

Enterprise (> 1000 emp.)
Sep 12, 2022
 Source
Overall Rating:
5.0
KV
Kamini V.
Manager
Share
"Seamlessly tests and sends emails"
What do you like best about Litmus?

Litmus is easy and user friendly. It assists us in creating and testing email campaigns. It ensures that the emails prepared for the email campaign are fit to be displayed by our customers. All types of inboxes receive emails seamlessly without any broken structures.

What do you dislike about Litmus?

It was a little expensive for us but the cost got covered when we realized its benefits

What problems is Litmus solving and how is that benefiting you?

In an email campaign, while we are sending out an email to our large base of customers, it is vital to ensure that the e-mail doesn't have broken links and that all text and images are aligned correctly. Litmus helped us achieve all this swiftly.

Enterprise (> 1000 emp.)
Aug 31, 2022
 Source
Overall Rating:
5.0
ER
Eloy R.
It Director.
Share
"Review on Litmus."
What do you like best about Litmus?

Litmus offers effective email marketing options to users that save on time. You can test emails in almost every platform available. It also offers a lot of features for the money .

What do you dislike about Litmus?

Litmus has a lot of features that are not fit for our workflow.

What problems is Litmus solving and how is that benefiting you?

It offers alot of features for the money.

Small Business (50 or fewer emp.)
Aug 22, 2022
 Source
Overall Rating:
5.0
LM
Lily M.
Experimental Email Developer
Share
"All it takes is Litmus to have build, code and test campaigns"
What do you like best about Litmus?

I like Litmus because it was created with the email developer in mind. Doesn't involve a lengthy set up and the email creation process anyone can use to design with purpose

What do you dislike about Litmus?

Actually Litmus is the best there is and has not been overtaken in terms of email creation features

What problems is Litmus solving and how is that benefiting you?

Every email we get out there to our subscribers provides quality subscriber experience

Mid Market (51-1000 emp.)
Aug 12, 2022
 Source
Overall Rating:
5.0
PL
Phillip L.
Marketing Specialist
Share
"Litmus is synonymous with good email marketing"
What do you like best about Litmus?

Litmus knows what it takes to create a good marketing campaign: sending attractive and engaging emails to customers. Thanks to this, it has an excellent approach that works for any company. I really like the function of testing the email address to check that the emails reach the right recipients. The previews of what recipients will see also deserve recognition. The encryption of communications is a feature that appreciates protecting both the privacy of customers and the company. The spam warnings are really helpful.

What do you dislike about Litmus?

The preview updates in inboxes are not completely accurate. Also, sometimes, there are problems with rendering. These details are frustrating when a project deadline is coming up. The good thing is that these are small details that can be optimized.

What problems is Litmus solving and how is that benefiting you?

I have noticed great improvements since using Litmus. Our campaigns are more effective on all levels, from data collection to more purchases. In addition, getting more information from customers has allowed me to understand them better to detect new market opportunities. On the other hand, the risks of new campaigns have radically decreased as I have been able to make better decisions by having more control of the information.

Mid Market (51-1000 emp.)
Jul 30, 2022
 Source
Overall Rating:
5.0
GB
George B.
It Manager
Share
"Litmus is cool"
What do you like best about Litmus?

Notifies me when the sending domain is not found on any blocklists and when emails pass the Outlook Desktop filtering

What do you dislike about Litmus?

Managing the whole email team is challenging but Litmus does the job well

What problems is Litmus solving and how is that benefiting you?

Run automated pre-send tests on emails to make sure content is accessible to subscribers of all abilities

Mid Market (51-1000 emp.)
Jul 21, 2022
 Source
Overall Rating:
5.0
AS
Amy S.
Email Marketing Specialist
Share
"Not mean on features, not mean on performance, not mean on support"
What do you like best about Litmus?

1. Preheader preview 2. URL destination validation 3. Unlimited email preview and testing 4. Dark and Light mode testing

What do you dislike about Litmus?

If I want to unsubscribe some of the test email addresses I can not do that directly withim Litmus

What problems is Litmus solving and how is that benefiting you?

1. Saves time and helps reach more subscribers 2. Check our emails against spam filters 3. Get snippets and code shotcuts where we need them

Small Business (50 or fewer emp.)
Jul 20, 2022
 Source
Overall Rating:
5.0
JK
Jonathan K.
Director Of Technical Evaluations
Share
"Testing broken + broken links"
What do you like best about Litmus?

Link checking and tracking are including with every Checklist test It's possible to optimize email while in the preview pane The Litmus Checklist includes actionable insights on optimizing crucial items

What do you dislike about Litmus?

I would like to test all emojis and special characters instead of a few to see whether they are supported across various email clients

What problems is Litmus solving and how is that benefiting you?

Validate the broken links, subject line, loading speed of the images, and preview text in web pages and emails

Mid Market (51-1000 emp.)
Jul 19, 2022
 Source
Overall Rating:
5.0
PK
Praveen K.
Project Manager
Share
"Litmus Review"
What do you like best about Litmus?

Good tool to check email previews across mobile devices and email clients.

What do you dislike about Litmus?

None. We mainly use for email previews and it works well.

What problems is Litmus solving and how is that benefiting you?

Email rendering across mobile devices and email clients.