MarketMuse Reviews: 4.6/5 — Highly Rated

The range of data-driven insights offered; the way, when I think I've exhausted my own abilities to maximize content strengths, MarketMuse always has additional insights to offer; the easy-to-use, intuitive interface.

I know it's because of the volume of data being handled, but there can be some delays until the results of whatever function I'm trying to carry out (Questions, Optimize, etc.) are available.

Again, because MarketMuse is based on real data, I am able to make decisions regarding content strategy based not just on experience and logic, but on real-world results. I can be strategic with my testing as well, prioritizing what to experiment with in content—again, based on big data. Time and time again, these decisions have yielded real-world content performance. I've seen rankings improve over time.

Having used Marketmuse for one of my clients for the past six months, I can confidently say it's by far the best and advanced AI-driven content marketing tool in the market. The tool has some unique features you usually don't find in other similar tools. One of my favourite features is the AI-based content brief generation. The tool can give you a detailed brief which includes headings, subheadings, wordcount, semantic keyword suggestions and a 'target score' which you need to hit for 'maximum optimization' for a given topic/keyword. The module has a built-in content editor which makes content creation and optimization an easy task. The tool focuses on topics rather than keywords which is what search engines prefer nowadays. MM can take a topic and breakdown it into semantically related keywords. So if you want to rank and own a topic, the tool can tell you what to write, how to write and even give you a blueprint. It's like having an SEO analyst. Another cool feature is the personalized difficulty score which considers the authority of your site when calculating the difficulty score of a given topic/keyword. I see excellent results across the board after starting to use Marketmuse for sure. The support and training are outstanding, and they have fantastic leadership and passionate team members.

The optimize module lacks the autosave feature.

Topic modelling and semantic optimisation in SEO.

I've been lucky to leverage MarketMuse in two companies. Their intelligent SEO briefs make it simpler (nothing is ever easy, is it?) to figure out what works and what does not when it comes to search terms, and high-frequency keywords. Their account team is second to none and always have our best interest in mind when developing strategy for us to exploit via tactics.

How I cannot move faster with my team to get more done.

SEO is a very tricky art/science. You think you know what you need to know, you hire the snake oil SEO agency promising you page 1 Google results and do not realize them. It's hard work and MarketMuse takes some of the pressure off your team when working on inbound strategies with your website and your blogs by providing context to maximize your search engine visibility.

Marketmuse allows you a bird's eye view of your competitor's and their content. In a world where content is key, Marketmuse is a superb aid to ensure your article or post covers all the essential areas and keywords within a topic. When I used Marketmuse to create website posts for a large medical health site the results were astonishing. In a very competitive and saturated health field, we managed to get a post ranking in the top three within two weeks of publishing. Our performance on Google rocketed after introducing Marketmuse to our content creation. Furthermore, Marketmuse makes creating a content plan an absolute breeze by identifying content gaps on your site. The most progressive and useful SEO tool on the market today.

There really is nothing to dislike about Marketmuse. Once your business starts to make a profit this program is a very worthwhile investment.

Marketmuse helps you to not only compete with your competitors but to overtake them in rankings. I feel that Marketmuse is an ethical tool, in that it aids creators to actually improve the quality of content both on individual posts and throughout the whole of a website. Better content quality equals better rankings, better rankings equal more visitors, more visitors equal higher conversion rates - and that is it in a nutshell.

MarketMuse not only helps us optimize our existing content, but it gives us clear data on other topics and areas of content we can create or improve. Our writers love it because we can help them revise their work for further impact.

Oftentimes the results take some time to load but that seems to be improving, still would love the data much quicker.

If a piece of content is dipping in the rankings, we start with a MarketMuse optimization, which helps improve our overall content score, but that's one of the many benefits. At a glance, we can see what clusters of content we are dominating, what areas still need work (i.e. new articles). We can easily see where we stand with our competitors and easily how they can improve. I use MarketMuse for every website in our 35+ website portfolio, it has become a staple part of our processes and our entire editing team uses it too. Anyone can learn how to use it and if we have questions, the MarketMuse team is very responsive and offers a lot of support. We have been able to rank for really, super-competitive keywords and dominate the niche areas we want to rank in in a fairly short time. We can see gaps in our authority chunks and quickly create strateegies to address that too. I cannot understate the many uses of MarketMuse for serious content strategist, it just makes my life so much easier.

This tool is amazing if you want to be before your competitors. It's so easy to put keywords that they have not used and I like how efficient it is in telling you the score of your article in comparison with the one that is firstly ranked.

There isn't anything I dislike about it. The tool is very efficient and is fast, which is really surprising even for long articles.

I have found it to be easier to use for finding keywords for my articles instead of using Google Analytics.

We are a small company in a very competitive market - always chasing for top positions like everyone else. However, when our head company threw down a challenge - move five top ROI keywords into positions you covet, I had to give it a try. We don't have a great deal of money to spend on video, so MarketMuse was my answer and boy did it perform!

I wish briefs were more readily available. Although we can surely make magic happen without briefs, if you really want to crank up the content volume the briefs will help immensely.

Moving my top ROI keywords into position on page 1, at least the top 3, to generate leads. In a competition against 18 other companies we have moved 1 of 5 keywords into position 3, two have moved to position 1! The other two are moving up the ladder, just nudging them along with more content and they will soon be there!

The MarketMuse briefs are extremely helpful for writing quality content. They help our writers stay on topic and ensure that we're getting the right terms/length/links to create the most effective content.

Can't think of anything. The platform and team are both a pleasure to work with.

We started a blog and used MM the whole way to ensure we were doing the right things to drive quality traffic. They jumpstart our writing efforts.

I like the simplicity of MarketMuse. You can use it as a stand-alone content analyzer or use it to gain a SEO advantage over your competitors' content.

I wish it had search volume information.

Strategic content and copywriting. We're a small business so visibility is critical. MarketMuse has enabled us to dramatically increase our organic search traffic... which now comprises 80% of our website traffic! Not too shabby.

We use MarketMuse on every piece of content that comes through the door. It's super easy to use and makes each article a bit more optimized.

There was a new update recently that is kind of confusing but I think they did it to make the software run faster and be less glitchy.

Market Muse helps us make sure that articles are optimized to their full potential before we publish them.