MarketMuse Reviews: 4.6/5 — Highly Rated

Marketmuse's software is outstanding for optimizing content. From doing research on contextually relevant but semantically distinct topics to tuning up existing pages, it's an excellent, very tactical tool. Highly recommended for SEO teams.

Natural language generation is still hit or miss (the First Draft product) as of mid-2020. More often than not, it needs substantial editing in order to be usable.

We use Marketmuse for the optimization of individual web pages around specific topics, especially for incorporating semantically distinct keywords and phrases. We also use it for researching competitive placements and understanding the broad topics - and their weak spots.

A well-qualified assignment is the foundation of every successful collaboration. So to say I appreciate a thorough brief is an understatement. After reading my first MarketMuse brief, I was the most confident I've ever gone into a technical writing assignment. That's not to say I was sure I'd nail it -- instead I was sure that if I did NOT deliver, then at least I'd know the inadequacy was mine alone, not a breakdown of communication or expectations.

Some of the AI-generated text sounds like exactly that. Sentences like this one: "Establishing topical authority for marketing resource management requires mentioning the topic and using the network of relevant subtopics..." gave me the sense the brief was less customized, since our keyword (MRM) was obviously just inserted into MarketMuse's template. Upon reading that, I was the recipient of automated communication, which always feels... weird. So my only criticism would be to keep the AI feature to the keyword ranking research and not try to work our keyword into the "narrative."

Poorly or partially sussed out ideas have done much damage to the writer/editor/end reader relationship. A MarketMuse brief preempts that common pitfall. So the importance of what this service does cannot be overstated.

Higher tier plans come with content strategy every quarter. I love having a custom content plan built specifically for our domain to succeed and solving our business goals at the same time. Intelligent and insightful people at MarketMuse understand what we need.

I'd love to see web analytics data integrated into MarketMuse, tieing content briefs to the pages created from those and measuring which content needs more work. MarketMuse is always adding new features so I'm hoping this is on the roadmap.

We are spending less time on building content ideas and content briefs. More time on working with writers to create engaging content.

My favorite part of using MarketMuse is how much time it shaves off of editing. I work with writers who aren't always the most familiar with SEO so I used to have to manually edit to add in relevant long-tail keywords and rework areas to make them function both for the reader and for the robots. Last summer, I had an intern use the Optimize function to improve her own writing before I reviewed it and she quickly began to pick up the SEO basics. I also love the Pages inventory. Having recommendations on hand for upgrading our content has been incredibly helpful, particularly as we went through a website redesign and launch. We successfully held our SERP rankings. and made quick gains after relaunch which is not common.

I don't find there are any real downsides to the platform.

MarketMuse has made my life so much easier as a 1-woman content hub. More companies should be bringing MarketMuse on when they have smaller teams who wear many hats and need quick SEO wins.

Immediate insights on topic coverage in regard to our own content performance and also our competitors. Hands on support team and training.

Definetly a learning curve for content strategist although this is manageable and worth the effort.

Improved depth of content Quicker intelligence into building content strategies at scale

It's straightforward and uncomplicated. You just log in and start working on your content.

Onboarding is a little unclear. I needed to reach out to the team to learn how to use it. But they were very responsive and got me going.

Optimizing existing content for SEO and then figuring out what new pieces we need to write

The platform's ability to identify low hanging fruit and creates a roadmap for content success and topical authority to achieve marketing goals.

Very little to dislike. Sometimes struggles with KnowledgeGraph "People Also Ask" to identify questions for obscure industries and keywords but the team seemed pretty responsive and capable of improving the results.

Identify low hanging fruit topics Building topical authority Optimizing existing content to improve ranking Research competitive landscape strengths & weaknessses So far we've seen a pre-existing piece content that was optimized using MarketMuse jump from position 60 to position 19 in a week, and another new piece of content jump to result #1 in under a month. This is literally like a cheat code for SEO.

MarketMuse makes it very easy to create professional, targeted content briefs that are ready for a writer's use.

The MarketMuse Suite sometimes has bugs, but problems are resolved quickly.

MarketMuse has helped us with the creation of different content strategies. The product makes it possible to set a content goal and take all the necessary steps to meet this goal.

MarketMuse truly cares about quality content on the web. Their tools and resources help digital marketers create the most effective content that is the most useful to their audience. They teach marketers how to identify useful topics and cover them thoroughly to become the got-to source for their audience.

I can't say there's anything I don't like about MarketMuse.

In writing for MarketMuse, I gained a wealth of knowledge on every step of the content creation and SEO process.

The recommendations are actionable and they remove the problem of opinion overload when planning our calendar.

Product wasn't as accessible to us when we were really small and lacked capital.

We learn what's working and double down. Moreover, it's clear what isn't so we can optimize our resources.