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MarketMuse Logo
MarketMuse
AI-Driven Content Optimization
4.6
(212)
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MarketMuse Reviews & Product Details

MarketMuse Overview
What is MarketMuse?

MarketMuse combines the power of AI with human creativity to help users plan, research, and write content. The software automatically creates outlines with natural language generation to create unique, long-form content that is perfectly optimized for SEO. Included in

Company MarketMuse Inc.
Year founded 2013
Company size 11-50 employees
Headquarters Boston, MA, USA
Social Media
MarketMuse Categories on Findstack
Ask Questions about MarketMuse
What MarketMuse is best for?
How does MarketMuse compare to Serpstat?
What are the pros and cons of MarketMuse?
MarketMuse Product Details
Capabilities
AI
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based
Support 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support
Training Documentation
Languages English
MarketMuse Pros and Cons
Pros
  • Offers a 7-day free trial that includes all features and unlimited usage
  • Allows users to create first drafts
  • Gives users ideal keyword count as they write
  • Provides suggestions for internal and external linking
Cons
  • Costly given their credit system.
  • There’s no way to review the reading difficulty of your content
MarketMuse Features
Backlink Analysis
Broken Link Checker
Competitor Analysis
Competitor Keyword Analysis
Content Ideas
Content Optimization
Crawl Diagnostics
Google Analytics Integration
Heatmaps
Keyword Research
Keyword Tracking
Link Building Tools
Local SEO
Mobile SEO
On-Page SEO
PPC Keyword Tool
Page Speed Analysis
Rank Tracking
SEO Dashboard
SEO Performance Tracking
SEO Recommendations
SEO Reporting
SERP Analysis
Schema Markup
Site Audit
Social Media Integration
Technical SEO
Voice Search Optimization
Website Analytics
XML Sitemaps
MarketMuse Media
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MarketMuse Screenshots
Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: October 18, 2024
MarketMuse Logo
212 MarketMuse Reviews
4.6 out of 5
Small Business (50 or fewer emp.)
Feb 09, 2022
 Source
Overall Rating:
4.5
CG
Crystal G.
Content Creator/Blogger
Share
"Great Value Optimizer that Works"
What do you like best about MarketMuse?

I like that MarketMuse is easy to use. It pulls my article via the URL so that I don't have to copy/paste it into the space like other optimizers I've used. Also, it gets results. I've seen articles I've optimized with MarketMuse move up the the rankings.

What do you dislike about MarketMuse?

I think MarketMuse could do a better job of targeting long-tail keywords to include in articles. I feel like there are a lot of LSI keywords and short/broad terms suggested. I'd also like to see an option for optimizing an article that isn't published yet. I'd like the copy/paste option for new unpublished content.

What problems is MarketMuse solving and how is that benefiting you?

I am optimizing my articles and literally seeing results. I am moving up in the rankings and driving more organic trafiic to my blog. MarketMuse makes it easy to find those LSI keywords.

Small Business (50 or fewer emp.)
Jan 08, 2022
 Source
Overall Rating:
4.5
NG
Nilayan G.
Senior Consultant
Share
"Easily one of the very best in business"
What do you like best about MarketMuse?

The best thing about MarketMuse is the kind of in-depth content research it lets you do. It can be a little confusing initially, but once you get the hang of it, you'll know its true worth. I like how nicely MarketMuse tells me exactly what my competitors are doing that's helping them to rank and what I should do to outrank them. It also gives a glimpse of the keyword gaps that helps me rank for keywords my competitors are not targeting.

What do you dislike about MarketMuse?

1. The user interface needs improvement. I'm not saying it's terrible, but it's not the most user-friendly software I've used. 2. MarketMuse had a decent free plan earlier that offered enough for beginners. They have decreased the credits recently, thereby rendering the software pretty much useless for anything beyond testing.

What problems is MarketMuse solving and how is that benefiting you?

After writing an article, the biggest challenge is to get it to rank. MarketMuse has helped me make sure my article is right up there when it comes to the quality of content required to get to the top of SERPs.

Small Business (50 or fewer emp.)
Jan 04, 2022
 Source
Overall Rating:
4.5
Ravi C. avatar
Ravi C.
Agency Owner
Share
"Good for seo writing and content generation"
What do you like best about MarketMuse?

The best thing about marketmuse is its article writing ability and formation of seo friends content. You can easily analyse your content strength and how it will rank on various keyword. It helps you rank in search engine.

What do you dislike about MarketMuse?

Free version has limitation but it's good for beginners.

What problems is MarketMuse solving and how is that benefiting you?

Market news is helping me to write better content for my blog. It is also helping me to format my block content and optimise it according to search engine requirements. One of the primary benefit is that it saves your time.

Small Business (50 or fewer emp.)
Jan 14, 2021
 Source
Overall Rating:
4.5
JG
Jay G.
Owner
Share
"Great tool so far!"
What do you like best about MarketMuse?

The all encompassing research you can do for articles is top-notch. I also love the comparison tool so you can compare your article to other top ranking articles and update accordingly. Great tool, and I can see ranking much easier with this tool

What do you dislike about MarketMuse?

A little costly for some of the features - like credits. You can get by without them by running queries, which I love, I just wish the credit system was a little more cost effective.

What problems is MarketMuse solving and how is that benefiting you?

Helping to rank on google and providing me with ideas on what to include in articles in order to rank on Google.

Small Business (50 or fewer emp.)
Jan 11, 2021
 Source
Overall Rating:
4.5
MK
Michael K.
President
Share
"Impressive Content Writing Tool"
What do you like best about MarketMuse?

This is a great way to write high quality content, while saving some time. The AI engine builds the first draft and then you can get suggestions on how to perfect the article.

What do you dislike about MarketMuse?

It can get costly by using credits for their optimization and content creation services.

What problems is MarketMuse solving and how is that benefiting you?

I needed to streamline my content creation process.

Small Business (50 or fewer emp.)
Jan 10, 2021
 Source
Overall Rating:
4.5
Angie  N. avatar
Angie N.
Web Designer
Share
"MarketMuse is a tool I will be using in my SEO toolset to create quality content"
What do you like best about MarketMuse?

MarketMuse is easy to use and produces quality content framework.

What do you dislike about MarketMuse?

The credits and usage limits on the plan I am on is confusing

What problems is MarketMuse solving and how is that benefiting you?

Helps reduce time creating my content strategy & framework

Small Business (50 or fewer emp.)
Jan 08, 2021
 Source
Overall Rating:
4.5
Radek V. avatar
Radek V.
Chief Marketing Officer
Share
"Content creation will never be the same..."
What do you like best about MarketMuse?

MarketMuse is the only system I've encountered with future-proof content creation metrology that goes behind they keywords, search volumes and basic SERP scan/categorisation. The system is well suited for B2B vendors looking to build their authority and content dominance over less organised competitors.

What do you dislike about MarketMuse?

Some features are not complete and the UX is lacking from what would be expected form enterprise tool (like inability to save OPTIMISE drafts or take in count stemming or lemmatization of content for keywords matching to name a few). Fortunately, MarketMuse team is active and uses customer feedback to shape the roadmap.

What problems is MarketMuse solving and how is that benefiting you?

MarketMuse is helpful in defining detailed content briefs our writers love to work with. Ability to create the first draft of articles with the AI aids us when we are short in internal capacity.

Mid Market (51-1000 emp.)
Dec 04, 2020
 Source
Overall Rating:
4.5
JV
Jonas Stefan V.
Founder
Share
"Improve SEO settings and placements"
What do you like best about MarketMuse?

The keyword search is very accurate and delivers correct results. It is easy for me to navigate the dashboard. Making settings and checking the content is done quickly. The tool always shows me current results of our placement in search engines.

What do you dislike about MarketMuse?

Some settings are hidden and I could only find them after a long search. Nevertheless the support is available here and helped me a lot.

What problems is MarketMuse solving and how is that benefiting you?

We can improve single content pages but also the general online presence of our company. The keyword search is very good. We can improve our homepage and optimize existing content.

Enterprise (> 1000 emp.)
Nov 18, 2020
 Source
Overall Rating:
4.5
BW
Brendan W.
Founder
Share
"A great content experience and a great customer experience."
What do you like best about MarketMuse?

Lionbridge have been working with MarketMuse for over a year, from an initial proof of concept through to now having our content team work directly within the tool creating optimized content in real time. As an SEO expert, the tool is great from an efficiency perspective, the amount of input required to support the content team has gone down and the quality of the content produced is excellent. The level of support we get from MarketMuse is really hands on, tailored training for the SEO team and the content team, weekly meetings during the adoption phase. We now have regular monthly meetings and ad-hoc meetings or training as new features are released.

What do you dislike about MarketMuse?

The only downside is the overhead of training but that effort is quickly offset by the efficiency of getting great content first time.

What problems is MarketMuse solving and how is that benefiting you?

We are getting more traffic, improving our content by producing optimized content, first time. Leveraging and refreshing our older content. It has also improved our Featured Snippet / Voice performance.

Mid Market (51-1000 emp.)
Nov 17, 2020
 Source
Overall Rating:
4.5
SA
Shannon A.
Founder
Share
"The Best Content Optimization Tool Out There"
What do you like best about MarketMuse?

My favorite thing about MarketMuse is it's ability to not only help you optimize content for SEO, but also inform how difficult/easy it will be to rank for certain keywords. It gives you an accurate picture of what topics to focus on and how to prioritize those topics.

What do you dislike about MarketMuse?

You cannot customize the competitor insights based on who your company's direct competitors are.

What problems is MarketMuse solving and how is that benefiting you?

Brand Awareness: I use MarketMuse to optimize our content for SEO and get higher in the search results. Lead Generation: By creating relevant, optimized content with MarketMuse, we acquire more organic traffic and ultimately leads.

Small Business (50 or fewer emp.)
May 26, 2020
 Source
Overall Rating:
4.5
YL
Yvonne L.
Founder
Share
"A little complicated. Fantastic service and staff."
What do you like best about MarketMuse?

Honestly, the team. Katy Nardozzi is amazing. Exactly who you want helping your clients try to figure out what can sometimes be a complicated platform. And the new dashboard has made it much more user friendly.

What do you dislike about MarketMuse?

Initially, I think the assumption was that because I bought it, I was tech savvy and use this kind of platform all the time. Wrong. It was a little overwhelming at first, and I can't say I think it's easy and I probably only understand 10% of it, but I'm getting there.

What problems is MarketMuse solving and how is that benefiting you?

Purchased mainly for our clients, we started really using it right before COVID hit. We kind of had to pause for our healthcare clients but are picking up again. I do think it will be valuable for making headway in terms of authority and where clients rank in search. Jury is still out.

Small Business (50 or fewer emp.)
Jan 17, 2019
 Source
Overall Rating:
4.5
SW
Steven W.
Digital Marketing Director
Share
"Huge fan of MarketMuse"
What do you like best about MarketMuse?

MarketMuse is my goto tool for helping me craft quality content. It identifies all the semantically related keywords and quickly shows me how new content stacks up against my competitors. Also, love the monthly consultations they provide. They really want to make sure you are getting the most from the platform and achieve the success they promise in their marketing.

What do you dislike about MarketMuse?

For a small business, it is pretty expensive. However, if I could only afford two SEO tools, this would be one of them. I switched companies and had to wait for a new budget season before resigning up for MarketMuse. It seriously hobbled my workflow and results.

What problems is MarketMuse solving and how is that benefiting you?

Customer acquisition through lead generation. In the first year after using MarketMuse, we saw a 30% growth in leads from organic search.

Small Business (50 or fewer emp.)
Jun 28, 2018
 Source
Overall Rating:
4.5
Matt P. avatar
Matt P.
Founder
Share
"Significant SEO Boost"
What do you like best about MarketMuse?

We have been using MarketMuse's content analyzer for more than a year now. It has helped us optimize our content and achieve significantly better search rankings.

What do you dislike about MarketMuse?

It's not always clear what specific changes you should make to your content, but I think they are going to address that in their new version.

What problems is MarketMuse solving and how is that benefiting you?

We are using MarketMuse to optimize our profile pages of publicly-traded companies. Our search traffic has nearly doubled since we started using MarketMuse.

Small Business (50 or fewer emp.)
Nov 17, 2023
 Source
Overall Rating:
4.0
MB
Marlene B.
Founder
Share
"Once you understand how all the parts fit together, it is a fantastic tool for any content creator."
What do you like best about MarketMuse?

keyword and topic research, as well as the new AI tool that helps write content.

What do you dislike about MarketMuse?

new AI generator is linked to ChatGPT 4, not Perplexity for instance - where every entry is not a seperate command, but a stacked string

What problems is MarketMuse solving and how is that benefiting you?

generating keyword clusters around seed keywords, researching and optimising content

Small Business (50 or fewer emp.)
Sep 13, 2023
 Source
Overall Rating:
4.0
Diego S. avatar
Diego S.
Head Of Marketing
Share
"Give Marketmuse a try"
What do you like best about MarketMuse?

I like the Optimize feature the most as it gives me data from our competitors and top-performing posts. This feature enables me to quickly tweak my content to make it more appealing to search engines.

What do you dislike about MarketMuse?

15 queries are never enough queries for me.

What problems is MarketMuse solving and how is that benefiting you?

Content optimization issues mostly. Now my posts perform better.

Small Business (50 or fewer emp.)
May 19, 2023
 Source
Overall Rating:
4.0
PC
Pete C.
Blog Owner
Share
"Comprehensive help for SEO"
What do you like best about MarketMuse?

A great way to improve SEO rankings. The content optimising and keyword research tools provide a great boost.

What do you dislike about MarketMuse?

Quite a steep learning curve. Has taken me a while to fully understand the potential of the software.

What problems is MarketMuse solving and how is that benefiting you?

Has helped me to update content that previously wasn't ranking. It has also helped me to generate new keywords to target.

Mid Market (51-1000 emp.)
Mar 31, 2023
 Source
Overall Rating:
4.0
AS
Ankur S.
Founder
Share
"Perfect tool for SEO and Content Optimization"
What do you like best about MarketMuse?

You get the exact keywords and FAQs required for your new content topics, which helps you get a higher rank on the search engine. This saves you lots of effort researching search engines and different tools.

What do you dislike about MarketMuse?

Earlier, it was giving you most of the features for free now, they charge for all of their essential features.

What problems is MarketMuse solving and how is that benefiting you?

It gives you keywords, and content topics hint when you are doing research for your new content topic.

Small Business (50 or fewer emp.)
Dec 08, 2022
 Source
Overall Rating:
4.0
Nicole W. avatar
Nicole W.
Web Marketing Communications Specialist
Share
"Really Cool Tool with Good Features"
What do you like best about MarketMuse?

I really like that marketmuse shows keywords to optimize a blog page. These are really handy. I also like that it shows other possible pages to link to on your site.

What do you dislike about MarketMuse?

The biggest thing I dislike is to use the keyword optimizing tool you have to provide a link. I think this is silly because typically I am trying to update a page that does not exist yet and is not published so I have to put in a fake link and then replace the text.

What problems is MarketMuse solving and how is that benefiting you?

MarketMuse is helping to rank higher for SEO keywords by targeting longtail keywords in comparison to competitors. This is helpful because its difficult to understand what balance of keywords to use.

Small Business (50 or fewer emp.)
Nov 10, 2022
 Source
Overall Rating:
4.0
PM
Praveen M.
Content Writer
Share
"Fantastic content optimization tool. Keeps you ahead of the competition."
What do you like best about MarketMuse?

It saves a lot of time and helps to target what you need. Instead of spending a lot of time here and there, MarketMuse gives you on-point things. I use it a lot to refresh my old articles. All the pieces I had improved using the MarketMuse made a better appearance in search engines and achieved better impressions and rankings. Next, I am going to use these for my new SEO content. It would surely help me to gain an accurate start.

What do you dislike about MarketMuse?

The editor does not save the articles. It doesn't have good keyword research - estimated keyword volume and related keywords are way off the mark. It would be much better if I could find these SEO insights on MarketMuse. For the current situation, I have to use other SEO software so that I can find relevant keywords, and with their volume or difficulty insight, I decide what to write.

What problems is MarketMuse solving and how is that benefiting you?

While updating my old articles or writing new ones helped me a lot. A human eye and mind can't always catch up with all the things. MarketMuse really helped to reach my SEO targets. If you are using MarketMuse on your website, it will tell you internal links to help connect your current content to your published content. Drop your content in, and MarketMuse ranks it against all my competitors. It creates a content score which lets me know what more to write and cover in my article.

Small Business (50 or fewer emp.)
Nov 04, 2022
 Source
Overall Rating:
4.0
MS
Mary Beth S.
Owner
Share
"Save Time and with MarketMuse"
What do you like best about MarketMuse?

MarketMuse takes the guesswork out of writing posts with an eye to SEO. It helps me write articles containing information people are looking for, as well as the guidance I need to ensure I'm using the most common words people search for. It's a real timesaver and helps to minimize frustration.

What do you dislike about MarketMuse?

Sometimes it seems to be a bit too heavy for my computer to handle having the program/webpage open as well as other pages in my browser. Besides that, it's easy to use and well worth the money!

What problems is MarketMuse solving and how is that benefiting you?

MarketMuse helps me to target the keywords I need for the topics I'm covering.

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