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Reply Sales Engagement Software logo
Reply
Reply - drive your revenue growth with AI
4.6
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Reply Reviews & Product Details

Reply Overview
What is Reply?

Reply.io helps sales teams book more meetings with less effort using AI-powered, multichannel outreach.
It’s a sales engagement platform built to help reps and agencies connect with the right prospects, start conversations at scale, and book more meetings — all without the manual work.
Use AI to find leads, write emails, follow up across channels, and even chat with website visitors, automatically. Perfect for growing sales teams, agencies, and anyone tired of chasing cold leads.

Key features:
- AI SDR that works for you → Learns your product, finds ideal customers, personalizes outreach, engages across channels, handles replies, and books meetings, even in multiple languages.
- Built-in B2B database → Access 1 billion+ contacts with verified data, enrichment, and smart targeting.
- Multichannel outreach → Automate email, LinkedIn, SMS, WhatsApp, calls, and more, all from one place.
- Findy Chrome Extension → Find and reach out to leads directly from LinkedIn. Validate emails, make calls, sync with your CRM.
- AI-powered personalization → Let AI write high-converting sequences and replies that sound human (and relevant).
- Email Deliverability Suite → Keep emails out of spam with built-in warm-up, health checks, SPF/DKIM/DMARC monitoring, and more.

What makes Reply different:
- Your own AI SDR that doesn’t just automate, It actually learns your product and adapts your outreach.
- Whitelabel available. Perfect for agencies that want to offer a branded solution.
- Agency Growth Hub. Purpose-built tools for lead gen agencies: dashboard, API, client management, bulk actions.

Who it’s for:
- Sales teams looking to scale outreach without hiring more reps.
- Agencies offering lead generation and outreach services to clients.
- Founders or solo sellers who need more conversations, faster.
- Businesses with multilingual audiences who need global outreach.

Loved by 3,000+ teams worldwide & G2 Top 50 Sales Product of 2024.

Company Reply
Year founded 2016
Company size Myself Only employees
Headquarters San Jose, California
Social Media
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Ask Questions about Reply
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Reply Product Details
Capabilities
AI
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based, Mobile Android, Mobile iPad, Mobile iPhone
Support Chat, Email/Help Desk, FAQs/Forum, Knowledge Base
Training Documentation
Languages English
Reply Features
A/B Testing
Analytics and Reporting
Appointment Scheduling
Automated Dialing
CRM Integration
Calendar Integration
Call Recording
Contact Management
Customizable Templates
Customizable Workflows
Data Import/Export
Document Management
Email Templates
Email Tracking
Follow-up Reminders
Lead Management
Lead Scoring
Live Chat
Mobile Access
Multi-channel Communication
Performance Metrics
Pipeline Management
Role-Based Permissions
Sales Cadence
Sales Coaching
Sales Forecasting
Social Media Integration
Task Automation
Team Collaboration
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Reply Screenshots
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Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: April 02, 2026
Reply Sales Engagement Software logo
1,202 Reply Reviews
4.6 out of 5
Small Business (50 or fewer emp.)
Jan 11, 2023
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Solid email automation tool"
What do you like best about Reply?

Definitely, at the top of the list of similar tools we have tried. Easy interface with the ability to throttle sending limits, and the statistics are insightful.

What do you dislike about Reply?

It would be nice if the inbox refreshed faster or even had g-suite integrated into the platform. Using Reply for managing campaigns and then the inbox for follow-up is sometimes tedious.

What problems is Reply solving and how is that benefiting you?

Reply solves the volume of personalized emails we can send out in a day, along with managing the statistics in one place.

Small Business (50 or fewer emp.)
Jan 11, 2023
 Source
Overall Rating:
5.0
TW
Trevor W.
Manager, Partner Success
Share
"Accelerates our sales growth"
What do you like best about Reply?

I like the simplicity of setting up campaigns. It enables me to stay on top of my top leads with the convenience of replying to responses right in my gmail. The salesforce integration is also clutch.

What do you dislike about Reply?

The only downside is that the only trigger for keeping a lead in a campaign is "if no reply." It would be awesome to have a few other triggers that can route people into subsequent campaigns based on the type of reply. Perhaps this could be done with a gmail integration that allows you to tag an email response to route it to the campaign of your choice.

What problems is Reply solving and how is that benefiting you?

We have a lean sales team, so we don't always have the bandwidth to stay on top of leads that don't raise their hand. Reply allows us to nurture leads easily, and the tool is easy to retool as business needs change (as they often do in startups).

Small Business (50 or fewer emp.)
Jan 10, 2023
 Source
Overall Rating:
5.0
NJ
Nico J.
Ceo
Share
"Reply.io is by far the best sales automation tool for S&M Businesses!"
What do you like best about Reply?

First of all, customer support is out of this world! I've never experienced this before. Secondly, it is the most feature packed SAT i know. The UE & UX ist great! Native integration to our CRM (Close.com) is also a killer feature.

What do you dislike about Reply?

LinkedIn Automation is not yet fully automated (or at least, I didn't figure it out)

What problems is Reply solving and how is that benefiting you?

LeadGen Automation.

Small Business (50 or fewer emp.)
Jan 10, 2023
 Source
Overall Rating:
5.0
RK
Robert K.
Principal
Share
"Solid Platform with Strong On-boarding and Very Responsive Support"
What do you like best about Reply?

-the on-boarding was very helpful, as I had no previous experience running e-mail campaigns -the technical support is always there and gets the job done — they are very responsive and kind -the business is always adding features

What do you dislike about Reply?

-there are occasional brief instances where a particular feature will go down, but these have been quite few and far between of late; the platform's reliability is much improved

What problems is Reply solving and how is that benefiting you?

-simply put, I could not run my operation with reply.io — it would be far too cumbersome a task to manage e-mail sequences manually

Small Business (50 or fewer emp.)
Jan 10, 2023
 Source
Overall Rating:
5.0
AA
Adeel A.
Business Development Manager
Share
"Best Tool For Cold Outreach"
What do you like best about Reply?

Everything about reply.io is impressive. Especially the GTP-3 integrated while crafting your cold email templates. AI used at the back end is unique, which also shows insights that you would be likely able to receive a response.

What do you dislike about Reply?

Reply.io recently launched a Data extraction segment with the option of selecting Valid Emails only. Although this feature is not publically available, we were among the few folks who had the opportunity to use its BETA version. Unfortunately, the data is pretty old and invalid also for the emails which are supposed to be VALID.

What problems is Reply solving and how is that benefiting you?

Reply is solving a massive problem. Making sure that your cold email lands in your prospect's email inbox. Reply.io sent emails usually in a batch so that it doesn't look robotic and streamlines the outreach.

Small Business (50 or fewer emp.)
Dec 22, 2022
 Source
Overall Rating:
5.0
FF
Fede F.
Sdr
Share
"Best platform ever"
What do you like best about Reply?

It is incredibly intuitive and complete. I don't know of another platform that better solves everything related to digital business.

What do you dislike about Reply?

The TASK tool could be more complete, allowing the use of some type of popup alert

What problems is Reply solving and how is that benefiting you?

With reply I can measure the performance of all my copies without having to use another tool, thanks to the STATS section

Small Business (50 or fewer emp.)
Dec 22, 2022
 Source
Overall Rating:
5.0
US
Umair S.
Business Development Executive
Share
"The Best Sales Intelligence Tool"
What do you like best about Reply?

The statistics that Reply shows, its validation method, and all the features have been pretty helpful in getting a successful result out of my campaign. Its been a good experience using Reply so far.

What do you dislike about Reply?

Well, at the start, I found Reply a bit confusing to manage my Mass Email campaigns because of the complicated time scheduling process that this software offers. But then, after a few demo sessions with the Customer Success Manager assigned to my account, I understood how Reply works. From that moment onwards, it has been a great experience using Reply.

What problems is Reply solving and how is that benefiting you?

Reply has been the all-in-one tool for me to run my sales campaign. I was able to extract prospect emails, validate them and also send emails using multiple sequences running smoothly at the same time. It helped me save both time of running the campaign and the cost that it helped me save by providing all necessary functions in one place.

Small Business (50 or fewer emp.)
Dec 17, 2022
 Source
Overall Rating:
5.0
SD
Suman D.
Ceo And Managing Partner
Share
"Reply is great for small teams who want a bang for their buck"
What do you like best about Reply?

Having the support of an expert reply insider was invaluable to us.

What do you dislike about Reply?

Occasional bugs in the system. However not a big issue.

What problems is Reply solving and how is that benefiting you?

Sourcing is where we have used it the most. Outreach is great using reply.

Small Business (50 or fewer emp.)
Dec 13, 2022
 Source
Overall Rating:
5.0
А.
Александр .
Ceo
Share
"If you need a machine for lead generation, this is a very good choice."
What do you like best about Reply?

I like the way the messaging mechanism works, there are several channels. The email parsing function also helps. Also a very cool feature to create messages with AI, which has recently appeared - a great thing, very helpful

What do you dislike about Reply?

It is not always possible to get the addresses from Linkedin, but this is compensated by the ability to send a message directly to Linkedin. Everything else suits me fine

What problems is Reply solving and how is that benefiting you?

I use this service as a lead generation machine from Linkedin.

Small Business (50 or fewer emp.)
Dec 13, 2022
 Source
Overall Rating:
5.0
AY
Andrew Y.
Ceo
Share
"Great tool for email outreach campaigns"
What do you like best about Reply?

There are so many options and settings that help to set up the best-ever outreach campaign. Detailed reporting and integrations with different CRMs. ULTRA fast and responsive support. The quality check tool for the email content helps to review and polish email sequences. I like the email finder plugin that works perfectly. The email validation tool is excellent. Time zone scheduling and USA holidays option help to avoid sending emails. Different simultaneous campaigns for other regions and divided by different ideal client profiles.

What do you dislike about Reply?

Many options follow more time to set up the first campaign. It would be better to have initial experience in email outbound automation before starting with the Reply.

What problems is Reply solving and how is that benefiting you?

Great way to reach decision makers. I like the email finding plugin. Using the Reply I am saving time for my email automation workflow. The email content looks personal and has great personalization.