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Reply
Reply - drive your revenue growth with AI
4.6
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Reply Reviews: 4.6/5 — Highly Rated

Reply Overview
What is Reply?

Reply.io helps sales teams book more meetings with less effort using AI-powered, multichannel outreach.
It’s a sales engagement platform built to help reps and agencies connect with the right prospects, start conversations at scale, and book more meetings — all without the manual work.
Use AI to find leads, write emails, follow up across channels, and even chat with website visitors, automatically. Perfect for growing sales teams, agencies, and anyone tired of chasing cold leads.

Key features:
- AI SDR that works for you → Learns your product, finds ideal customers, personalizes outreach, engages across channels, handles replies, and books meetings, even in multiple languages.
- Built-in B2B database → Access 1 billion+ contacts with verified data, enrichment, and smart targeting.
- Multichannel outreach → Automate email, LinkedIn, SMS, WhatsApp, calls, and more, all from one place.
- Findy Chrome Extension → Find and reach out to leads directly from LinkedIn. Validate emails, make calls, sync with your CRM.
- AI-powered personalization → Let AI write high-converting sequences and replies that sound human (and relevant).
- Email Deliverability Suite → Keep emails out of spam with built-in warm-up, health checks, SPF/DKIM/DMARC monitoring, and more.

What makes Reply different:
- Your own AI SDR that doesn’t just automate, It actually learns your product and adapts your outreach.
- Whitelabel available. Perfect for agencies that want to offer a branded solution.
- Agency Growth Hub. Purpose-built tools for lead gen agencies: dashboard, API, client management, bulk actions.

Who it’s for:
- Sales teams looking to scale outreach without hiring more reps.
- Agencies offering lead generation and outreach services to clients.
- Founders or solo sellers who need more conversations, faster.
- Businesses with multilingual audiences who need global outreach.

Loved by 3,000+ teams worldwide & G2 Top 50 Sales Product of 2024.

Company Reply
Year founded 2016
Company size Myself Only employees
Headquarters San Jose, California
Social Media
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Ask Questions about Reply
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Reply Product Details
Capabilities
AI
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based, Mobile Android, Mobile iPad, Mobile iPhone
Support Chat, Email/Help Desk, FAQs/Forum, Knowledge Base
Training Documentation
Languages English
Reply Features
A/B or variant testing (e.g., subject lines, content)
A/B Testing
A/B testing of outreach / messaging
Account / sender management (multi-account)
Account warm-up features
AI assist in copywriting/personality of outreach
AI-powered personalization / message generation
AI voice / voicemail automation
Analytics and Reporting
Analytics / Reporting dashboards
Appointment Scheduling
Automated Dialing
Reply Media
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Reply - Reply Homepage
Reply Screenshots
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Reply Homepage
Reply Homepage
Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: September 01, 2026
Reply Sales Engagement Software logo
1,202 Reply Reviews
4.6 out of 5
Small Business (50 or fewer emp.)
Feb 06, 2024
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Great experience"
What do you like best about Reply?

The LinkedIn integration is great, all the LI automatic steps are incomparable to other platforms I've used. Customer Support are always super quick to respond, really clear and to the point with quick fixes (thanks Daniel!)

What do you dislike about Reply?

Would like it to be easier to create account lists (more specific search filters would help) - function currently more directed at lead search over account search

What problems is Reply solving and how is that benefiting you?

Multi-channel outreach, more specifically better tracking of Linkedn outreach/engagement

Small Business (50 or fewer emp.)
Jan 26, 2024
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Best customer support"
What do you like best about Reply?

There are many tools like Reply but none of them got this extremely quick customer support!

What do you dislike about Reply?

There is nothing about reply I dislike. It´s great!

What problems is Reply solving and how is that benefiting you?

It helps me automate outreach and analyze which messages are working. Which allows me to spend my time on other relevant tasks.

Mid Market (51-1000 emp.)
Jan 19, 2024
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Great software for finding emails"
What do you like best about Reply?

It's easy to use, and will show you an example or more of emails connected to a domain.

What do you dislike about Reply?

There are some websites they haven't been able to get the emails from, but often they will notify you if they find an email on that domain later.

What problems is Reply solving and how is that benefiting you?

It's saves me a lot of time when you find an email connected to the website/domain you're looking up.

Mid Market (51-1000 emp.)
Jan 18, 2024
 Source
Overall Rating:
5.0
RC
Radu C.
Founder
Share
"Great tool, amazing support"
What do you like best about Reply?

- Easy to use - Useful features - Amazing customer support

What do you dislike about Reply?

- Triggers only apply to cases that occur after the creation of the trigger, would be cool if it could also apply to older cases

What problems is Reply solving and how is that benefiting you?

Sending emails is no longer a tedious chore thanks to Reply

Small Business (50 or fewer emp.)
Jan 17, 2024
 Source
Overall Rating:
5.0
Taha A. avatar
Taha A.
Founder
Share
"I am using Reply for my Startup, it really helps."
What do you like best about Reply?

The things I most like about reply is that it has diverse features, like email seqencing, making calls, getting leads from thier data, their customer support and easy navigation. I can also integrate reply with other SaaS tools to make things easier. Another beautiful use is related to the use of Jason AI which is AI assistant which can rellay help making sequences effectively and easily.

What do you dislike about Reply?

There is nothing that I dislike about Reply, but there are two things which need some work: 1) Website design is not old but it should be modern, like appolo, lemlist e.t.c. 2) While extracting data it has many criterias to filter out but I think they should add 2,3 more features which Apollo.io has which are finding techstack (which softwares your leads are using) and like the funding amount and latest funding round of the leads or companies.

What problems is Reply solving and how is that benefiting you?

It is helping me in mainly two different ways. 1) I have a bootstrapped startup and I don't have much amount of money to get started, but they provided me with pro subscription to use for free for first three months. 2) I can use these features to get to my ICP ( Ideal Customer Profile) quickly with the help of many tools included in a single tool.

Small Business (50 or fewer emp.)
Jan 12, 2024
 Source
Overall Rating:
5.0
IF
Isaac F.
Founder
Share
"Great tool for professional emails at scale"
What do you like best about Reply?

Very well thought out program. Easy to use and very flexible. Great customer support

What do you dislike about Reply?

Having to learn to make changes to my email settings. Not their fault just a skill that one has to learn to use the software.

What problems is Reply solving and how is that benefiting you?

We have to reach out to lots of people and this makes contact and follow up easy.

Small Business (50 or fewer emp.)
Dec 22, 2023
 Source
Overall Rating:
5.0
OL
Oleksii L.
Founder
Share
"Insane Sales enablement platform"
What do you like best about Reply?

A lot of automations, the best deliverability, easy to manage and scale, one of the best support on the market

What do you dislike about Reply?

Nothing, everything is fine. they should just only add free warmup in the tool and they will have one of the best outreach solution on the market

What problems is Reply solving and how is that benefiting you?

Cold outreach

Small Business (50 or fewer emp.)
Dec 21, 2023
 Source
Overall Rating:
5.0
João N. avatar
João N.
Ceo & Founder
Share
"Can't live without it to do my B2B email Marketing"
What do you like best about Reply?

It's super easy to use. Complete set of functionalities and options to implement the email campaigns

What do you dislike about Reply?

The AI copy creator isn't brilliant. But I use chatGTP and Jasper for my email copy writting

What problems is Reply solving and how is that benefiting you?

It saves hours with email campaigns and provides interested leads to the salespeople to follow up. With Reply, email still is by far the cheapest way to generate qualified leads for us.

Mid Market (51-1000 emp.)
Dec 20, 2023
 Source
Overall Rating:
5.0
TK
Tetiana K.
Founder
Share
"Reply's Awesome Customer Support Team"
What do you like best about Reply?

I really appreciate the work Reply support team – they're awesome! Super quick responses, fixes things in a snap, and always comes through with solutions.

What do you dislike about Reply?

While Reply offers a lot of features, there are certain aspects of the interface that could be more intuitive. The absence of a built-in calendar and the manual transfer of contacts can be inconveniences in daily operation. However Reply's diverse functionalities make it a good tool for various purposes.

What problems is Reply solving and how is that benefiting you?

Campaign automation, email tracking, email validation, response filtering

Small Business (50 or fewer emp.)
Dec 15, 2023
 Source
Overall Rating:
5.0
AA
Andreas A.
Founder
Share
"The best sales engagement platform I've used"
What do you like best about Reply?

- Ability to deliver 1-1 personalised emails at scale - Superior user interface & reporting - Speedy customer service - Reliable platform - Easy-to-follow implementation guides

What do you dislike about Reply?

Nothing I dislike, just hope in the future they introduce some additional features in the inbox management side of things to make it even more easier for agency owners to manage their accounts.

What problems is Reply solving and how is that benefiting you?

Cold email outreach - after testing a number of sales enablement tools and using reply.io for almost 3 years now I can say in my opinion it provides hands down the best user experience and gets the job done.

Mid Market (51-1000 emp.)
Dec 15, 2023
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"simple solution, profound impact"
What do you like best about Reply?

*the embedded help with creating/drafting emails for your sequence is fantastic *the data tracking and information to see the impact of your sequence reachouts is great *love that reply.io integrates with the CRM that we use

What do you dislike about Reply?

*I have noticed that some of the data tracking is inaccurate regarding meetings booked. I am still fairly new to using reply.io, so it very well could be a user error. *I do wish that the site and data would update in live time without me having to refresh the page

What problems is Reply solving and how is that benefiting you?

It's allowing me to reach out to customers in a systematic, efficient way, and track the rate of success from the email reachout

Mid Market (51-1000 emp.)
Dec 15, 2023
 Source
Overall Rating:
5.0
HD
Helen D.
Founder
Share
"SDR"
What do you like best about Reply?

I use the Reply platform every day. I like how Reply makes my day-to-day SDR life easy. Every feature is so easy to use. And LinkedIn integration is so useful.

What do you dislike about Reply?

Sadly, but sometimes Reply can't find prospect's emails.

What problems is Reply solving and how is that benefiting you?

Reply helps me with multi-channel outreach, automate outbound sales communication and track outreach campaign performance.

Mid Market (51-1000 emp.)
Dec 15, 2023
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Amazing tool for emails automatization"
What do you like best about Reply?

1. Searching emails 2. Great automatization of emails 3. LinkedIn automatization - really helpful 4. simple and understanding settings 5. the possibility of adding personalization directly to message specific person (in preview) 6. Great analytics tool Very easy to implement and convenient for daily use.

What do you dislike about Reply?

Sometimes you need to re-open Reply extension several times to add the person to Reply.io.

What problems is Reply solving and how is that benefiting you?

To send and manage a huge amount of emails and follow-ups every day. Tracking the results of sequences.

Mid Market (51-1000 emp.)
Dec 13, 2023
 Source
Overall Rating:
5.0
GT
George T.
Founder
Share
"Reply provides a smooth and convenient lead generation working experience."
What do you like best about Reply?

Reply has a user-friendly interface and is convenient for leveraging email/LinkedIn campaigns. I use it every day, so it's crucial for me to have the ability to quickly modify sequence structures or people lists without unnecessary complications. In this regard, Reply meets my needs. Implementation and integration processes are relatively quick and simple. In terms of customer support, the communication is both fast and polite, making it a positive aspect.

What do you dislike about Reply?

Sometimes difficulties can occur with email search or its validation, but it's not that critical.

What problems is Reply solving and how is that benefiting you?

Reply is assisting me in addressing tasks associated with outbound lead generation activities.

Mid Market (51-1000 emp.)
Dec 13, 2023
 Source
Overall Rating:
5.0
VP
Victoria P.
Founder
Share
"Reply review"
What do you like best about Reply?

1) instant messaging 2) instant customer support 3) easy-to-use statistics

What do you dislike about Reply?

li and reply interaction should be more developed

What problems is Reply solving and how is that benefiting you?

I like that you can add a prospect to reply and the message goes immediately. My fav part of using reply!

Mid Market (51-1000 emp.)
Dec 12, 2023
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"SDR"
What do you like best about Reply?

Ease of Use, Customer Supportd, Number of features

What do you dislike about Reply?

mail finding feature sometimes finds invalid mails

What problems is Reply solving and how is that benefiting you?

helps to automate sales proceses from the very early stage

Small Business (50 or fewer emp.)
Dec 11, 2023
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"very nice email automation tool that helps us a lot"
What do you like best about Reply?

it's very well integrated into other tools and really helps us automate our outreach email campaigns. it's very easy to use and the implementation also went very well. We didn't need the customer support yet but we use it basically every day.

What do you dislike about Reply?

I think it would be nice if you could integrate multiple email and linkedin accounts in one account and wouldn't have to login to multiple users for that

What problems is Reply solving and how is that benefiting you?

We use it as our outbound email tool so it helps to reach out to potential customers and follow up with them.

Small Business (50 or fewer emp.)
Dec 07, 2023
 Source
Overall Rating:
5.0
LM
Luana M.
Founder
Share
"Enjoying my experience so far"
What do you like best about Reply?

The sequences are so helpful for work, you don't have to worry with follow-ups and email marketing to be sent manually. They also offer template sequences for marketing strategy and the integrated AI is very useful. I really like the measurer of chances to get a response, probably the feature I use the most, and having multi channel options makes the sequences even more effective. I want to highlight the efficiency of the customer support team. Everyone I spoke to was very kind, always responded promptly and answered all my team's questions.

What do you dislike about Reply?

It should be a little bit easier to handle contacts; to edit them, search, move to lists/sequences and using the custom fields. Also, as email is mandatory for the contacts, there's people that I don't have the email, only phone number or LinkedIn and I still want to add them.

What problems is Reply solving and how is that benefiting you?

Reply has significantly streamlined our email marketing. It eliminates the need to send emails one by one, speeding up our outreach. Additionally, its lead organization feature ensures efficient tracking and management of interactions, enhancing our campaign effectiveness.

Enterprise (> 1000 emp.)
Dec 04, 2023
 Source
Overall Rating:
5.0
ES
Emily S.
Co Lead Of The Care Erg Leadership, Diversity, Equity & Inclusion
Share
"The Best Lead Gen Tool"
What do you like best about Reply?

It's a great lead gen tool. Has made such a difference in our outbound efforts.

What do you dislike about Reply?

Can't think of anything to date that's been an issue.

What problems is Reply solving and how is that benefiting you?

It's helping us with our lead gen efforts.

Mid Market (51-1000 emp.)
Dec 04, 2023
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Amazing product that's nimble and has the best customer service eveer"
What do you like best about Reply?

It is super nimble and easy to use for a email drip campaign tool. I can also work cross organization with my colleageus. The customer service especially from people like Anastasiia is the best I've ever seen with real time support.

What do you dislike about Reply?

Sometimes there are minor glitches, but it is amazing otherwise.

What problems is Reply solving and how is that benefiting you?

They help me reach out to my inbound leads in a more targeted, automated fashion.

Mid Market (51-1000 emp.)
Dec 03, 2023
 Source
Overall Rating:
5.0
Andreea  C. avatar
Andreea C.
B2 B Business Development Executive & Strategy
Share
"Amazing tool to use!!!We get at least two meetings scheduled per week, increased our success rate!"
What do you like best about Reply?

What can you not like? Automated multi-point approach, email templates that are suggested by AI in order to increase open rate, integration with CRM Hubspot and they have a google tool for data scraping so you don't have to copy-paste in CRM or in Reply. I cannot imagine how we would work without this tool. Plus they have webinars and materials to teach you the best practices and the customer service team is rocking! For our B2B department, this software increased our open rate, our reply rate, our scheduled meetings and reduced the dead time with cold calls and manual work. The flows are amazing and they offer all the assistance. Plus the price is very nice!

What do you dislike about Reply?

I do not dislike something but would love to see the chrome add-on act more as a getemail.io app for more information in the database. Anyhow, working with the software so far I can say we love it!

What problems is Reply solving and how is that benefiting you?

Reduced manual work by 75%, increased number of scheduled meetings per week, increased reply rate using multiple touch point cadences, decreased dead time in the company.

Small Business (50 or fewer emp.)
Nov 28, 2023
 Source
Overall Rating:
5.0
VS
Valeriia S.
Founder
Share
"Best tool and support for cold email outrech ❤️"
What do you like best about Reply?

- Excellent dashboard with statistics - Warming up emails (Mailtoaster) - Fast response from technical support (in different languages) - Great price ($90) for the full package - Constant improvement and introduction of modern gadgets - Easy to navigate So far, my team has not found the best tool for cold emailing. Thanks, Reply.io!

What do you dislike about Reply?

For now - nothing. Really, my team is satisfied.

What problems is Reply solving and how is that benefiting you?

We can send a lot of emails for cold leads for good price.

Small Business (50 or fewer emp.)
Nov 21, 2023
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Great service!"
What do you like best about Reply?

What is most helpful about Reply is the responsiveness of their team! I am constanly asking questions and learning more about managing our account, and everyone is very eager to jump in and help me!

What do you dislike about Reply?

Sometimes it's not very user friendly and there are a ton of tricks to learn.

What problems is Reply solving and how is that benefiting you?

Having a single team account with multiple user profiles helped me manage all of our inboxs more efficiently.

Small Business (50 or fewer emp.)
Nov 20, 2023
 Source
Overall Rating:
5.0
JB
John B.
Founder
Share
"Fast. Easy to use with tons of AI intergration a custimization."
What do you like best about Reply?

The best thing about Reply.io is the ability to automatically track when someone is interested or wants to opt out.

What do you dislike about Reply?

I do not have any "dislikes" at the moment but it could be slightly more cost effective.

What problems is Reply solving and how is that benefiting you?

Reply.io helps us store all of our leads in once place. It also allows us to create different email sequences at once for different clients groups or different regions.

Small Business (50 or fewer emp.)
Nov 15, 2023
 Source
Overall Rating:
5.0
BW
Bernie W.
Founder
Share
"The perfect platform for sequencing and sourcing leads"
What do you like best about Reply?

Reply is easy to use, I like the ease of integration with Salesforce and the database of of over 82M USA based contacts in different verticals. The customer support, follow up and onboarding has been A1. I was looking at other systems I had used previously such as Zoom info and Outreach, for me Reply beats them hands down. Linkedin and email sequencing, easy implementation and integration into my CRM, and 1000 credits to use per month to validate emails from the database. What's not to like? You won't be dissapointed.

What do you dislike about Reply?

There is no downside for me and my business when using Reply

What problems is Reply solving and how is that benefiting you?

Sales outreach and email campaigns

Small Business (50 or fewer emp.)
Nov 14, 2023
 Source
Overall Rating:
5.0
DK
Dmytro K.
Founder
Share
"The best outbound emailing service"
What do you like best about Reply?

UI, support team, dynamic variables, omnichannel opportunity

What do you dislike about Reply?

nothing i could mention, overall Reply is the best service i've ever used

What problems is Reply solving and how is that benefiting you?

It's not about the problem, it's about an opportunity to find new customers.

Small Business (50 or fewer emp.)
Nov 13, 2023
 Source
Overall Rating:
5.0
VN
Victor N.
Founder
Share
"Have been the highest ROI channel for our company"
What do you like best about Reply?

We have been using Reply since 2017 and it was the highest ROI channel for us by far!

What do you dislike about Reply?

Nothing really, we are happy about everything

What problems is Reply solving and how is that benefiting you?

Email Marketing - its easy to set up and forget about it.

Small Business (50 or fewer emp.)
Nov 13, 2023
 Source
Overall Rating:
5.0
DS
Daniel S.
Founder
Share
"Excellent platform and customer service"
What do you like best about Reply?

Reply's customer service is outstanding! They have assited me every step of the way to get the most of the Reply.io platform.

What do you dislike about Reply?

Dealing with a bot prior to speaking to customer service.

What problems is Reply solving and how is that benefiting you?

AI assisted sequences for outreach are a game changer. I now spend more time speaking to clients and candidates.

Small Business (50 or fewer emp.)
Nov 10, 2023
 Source
Overall Rating:
5.0
AH
Andrew H.
Founder
Share
"Great sales automation platform"
What do you like best about Reply?

Intuitive interface, fair pricing and great support

What do you dislike about Reply?

Sometimes the AI suggestions for content aren't great

What problems is Reply solving and how is that benefiting you?

Automating outbound emails and reaching a wider audience of prospects

Small Business (50 or fewer emp.)
Nov 08, 2023
 Source
Overall Rating:
5.0
CH
Christian H.
Founder
Share
"It is essential for me and my team"
What do you like best about Reply?

I love the ease with which I can generate my sequences in a custom way, doing it in such a way that it doesn't feel automated.

What do you dislike about Reply?

I can't find anything I don't like, it is so complete that it covers all the necessary elements for my email sequences.

What problems is Reply solving and how is that benefiting you?

the ease of being able to send email sequences to many people in parallel. That means I can relieve hours of work in my daily life.