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Reply
Reply - drive your revenue growth with AI
4.6
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Reply Reviews: 4.6/5 — Highly Rated

Reply Overview
What is Reply?

Reply.io helps sales teams book more meetings with less effort using AI-powered, multichannel outreach.
It’s a sales engagement platform built to help reps and agencies connect with the right prospects, start conversations at scale, and book more meetings — all without the manual work.
Use AI to find leads, write emails, follow up across channels, and even chat with website visitors, automatically. Perfect for growing sales teams, agencies, and anyone tired of chasing cold leads.

Key features:
- AI SDR that works for you → Learns your product, finds ideal customers, personalizes outreach, engages across channels, handles replies, and books meetings, even in multiple languages.
- Built-in B2B database → Access 1 billion+ contacts with verified data, enrichment, and smart targeting.
- Multichannel outreach → Automate email, LinkedIn, SMS, WhatsApp, calls, and more, all from one place.
- Findy Chrome Extension → Find and reach out to leads directly from LinkedIn. Validate emails, make calls, sync with your CRM.
- AI-powered personalization → Let AI write high-converting sequences and replies that sound human (and relevant).
- Email Deliverability Suite → Keep emails out of spam with built-in warm-up, health checks, SPF/DKIM/DMARC monitoring, and more.

What makes Reply different:
- Your own AI SDR that doesn’t just automate, It actually learns your product and adapts your outreach.
- Whitelabel available. Perfect for agencies that want to offer a branded solution.
- Agency Growth Hub. Purpose-built tools for lead gen agencies: dashboard, API, client management, bulk actions.

Who it’s for:
- Sales teams looking to scale outreach without hiring more reps.
- Agencies offering lead generation and outreach services to clients.
- Founders or solo sellers who need more conversations, faster.
- Businesses with multilingual audiences who need global outreach.

Loved by 3,000+ teams worldwide & G2 Top 50 Sales Product of 2024.

Company Reply
Year founded 2016
Company size Myself Only employees
Headquarters San Jose, California
Social Media
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Ask Questions about Reply
What Reply is best for?
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Reply Product Details
Capabilities
AI
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based, Mobile Android, Mobile iPad, Mobile iPhone
Support Chat, Email/Help Desk, FAQs/Forum, Knowledge Base
Training Documentation
Languages English
Reply Features
A/B or variant testing (e.g., subject lines, content)
A/B Testing
A/B testing of outreach / messaging
Account / sender management (multi-account)
Account warm-up features
AI assist in copywriting/personality of outreach
AI-powered personalization / message generation
AI voice / voicemail automation
Analytics and Reporting
Analytics / Reporting dashboards
Appointment Scheduling
Automated Dialing
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Reply Screenshots
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Reply Homepage
Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: September 26, 2026
Reply Sales Engagement Software logo
1,202 Reply Reviews
4.6 out of 5
Small Business (50 or fewer emp.)
Aug 31, 2020
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Good outbound email system. Almost great."
What do you like best about Reply?

Reply has almost all of the features I would want in an outbound email system. It really has the right idea. The execution of the UX and the small features is a bit lacking. Otherwise it has the right idea and with a bit of playing around with it everything works ok for us.

What do you dislike about Reply?

The UX and little things need work. Just the attention to detail. Hopefully they will get there.

What problems is Reply solving and how is that benefiting you?

We are sending outbound email sequences to new prospects through reply, and tracking open rates and replies through their system.

Mid Market (51-1000 emp.)
Aug 31, 2020
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Powerful email outreach platform"
What do you like best about Reply?

It was designed with simplicity in mind, so because of this, it is extremely easy to quickly sort lists based on filters and set up segmented campaigns. It provides a powerful platform for outreach at scale and you can automate nearly every step of this using reply. Also the customer support option is great as they respond within <15 minutes via intercom!

What do you dislike about Reply?

The zapier triggers aren't always 100% reliable, and lack of reporting options for export.

What problems is Reply solving and how is that benefiting you?

Sales outreach at scale whilst keeping it personal. Targeted campaigns with full traceability - using A/B testing to generate results.

Small Business (50 or fewer emp.)
Aug 28, 2020
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"reply is great"
What do you like best about Reply?

The additional services totally put it over the top for us. Having the copy writing support, in platform content analytics and the email search tool made reply standout.

What do you dislike about Reply?

Hubspot integration still in progress. Would like it sooner!

What problems is Reply solving and how is that benefiting you?

Email outreach automation and follow up automation. save time. increase conversion and consistence

Small Business (50 or fewer emp.)
Aug 28, 2020
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Great help with emails"
What do you like best about Reply?

I like that its connected to Linkedin which I can straight away pop the potential into email sequence. Saves time on me looking for business emails

What do you dislike about Reply?

Some emails are not accurate, some cannot be found, especially the ones of companies in China/SEAsia.

What problems is Reply solving and how is that benefiting you?

It helped with my business development activities so far. Saves time for sure, increased productivity.

Small Business (50 or fewer emp.)
Aug 28, 2020
 Source
Overall Rating:
4.0
GS
Giuseppe S.
Founder
Share
"Great to speed up sales outbound campaigns"
What do you like best about Reply?

Simplicity of use, LinkedIn integration, proofreading. It's a perfect solution for a small sales team that relies on outbound activities to sell. It has become probably the most used tool together with LinkedIn SN for my daily activities. Everything you need to focus on your task is there.

What do you dislike about Reply?

The dashboard is not the most intuitive one and requires probably too many clicks. It's also not possible to move a person back to a step in case you got the wrong email address. Another thing that could be improved is the task view. It is nice if you a couple of tasks everyday, less if you many calls, emails and other tasks to do everyday. Calls logging can also be better and more intuitive (maybe add a no answer outcome for calls too!?) One last thing: the country field should have pre filled values as the current "type here" field makes impossible to transfer that value into most CRMs.

What problems is Reply solving and how is that benefiting you?

Outbound sales reach-out for a new start up. It's so simple to manage my daily activities and focus on customised emails instead of manually send every single basho. Proofreading is also really useful especially for new starters who want reassurance on the messages they're sending out to prospects. It helps reducing micro management whilst helping them be more confident and indipendent.

Small Business (50 or fewer emp.)
Aug 28, 2020
 Source
Overall Rating:
4.0
Louisa H. avatar
Louisa H.
Community Outreach Manager
Share
"Easy to use."
What do you like best about Reply?

Easy to use and good customer service team.

What do you dislike about Reply?

Updating existing contacts doesn't always work.

What problems is Reply solving and how is that benefiting you?

Mass communication with timed follow-ups.

Small Business (50 or fewer emp.)
Aug 27, 2020
 Source
Overall Rating:
4.0
Vladyslav B. avatar
Vladyslav B.
Visual Designer
Share
"Nice solution for the sales & marketing campaigns"
What do you like best about Reply?

User-friendly and intuitive interface Awesome and quick support Integrations Built-in verification Chrome extension

What do you dislike about Reply?

I'd like to see more customizable A/B or multiple variants test options (no option to define Test group size)

What problems is Reply solving and how is that benefiting you?

It helps me to generate accurate leads and email database. Perfect for the LinkedIn integration

Small Business (50 or fewer emp.)
Aug 27, 2020
 Source
Overall Rating:
4.0
BW
Bambi W.
Entrepreneur
Share
"Great software for email and sales"
What do you like best about Reply?

What I like best is the ease of use and the customer support.

What do you dislike about Reply?

I wish we could export more reporting into terms of link clicks or ones to watch.

What problems is Reply solving and how is that benefiting you?

The main problem I'm solving with Reply is time and no one falls through the cracks.

Small Business (50 or fewer emp.)
Aug 27, 2020
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Amazing tool that will be even better with time!"
What do you like best about Reply?

Extremely user friendly and easy to learn. The metrics and reporting allow for quick and efficient monitoring.

What do you dislike about Reply?

Sequence scheduling can be confusing. Other tools we've used have been better for this however Reply out-ranks all competitors on all other aspects. Also, sometimes sequences can freeze or bounces don't get detected by the system. Not a huge deal though as it should be standard to cross check anyway after sequences send out.

What problems is Reply solving and how is that benefiting you?

As a boutique BD agency, no other platform has enabled us to use the multiple account feature for our multiple clients. All other tools similar to reply either make you create a completely different account or make it very difficult to integrate a separate email (ie. Gmelius)

Enterprise (> 1000 emp.)
Aug 27, 2020
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Great platform for mass-mailing."
What do you like best about Reply?

My team and I are pleased with sequences-building abilities and statics of on-going processes.

What do you dislike about Reply?

On rare occasions we got issues with some tools but Reply team always solve it asap. Besides platform is developing every day so we are looking forward to continue cooperation.

What problems is Reply solving and how is that benefiting you?

Easy to work with huge bases. Segmentation does it best!

Small Business (50 or fewer emp.)
Aug 25, 2020
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Reply is a good and easy to use tool which still lacks some featires"
What do you like best about Reply?

I like the ability to create sequences the best

What do you dislike about Reply?

I don't like how you can't see emails sent to users within Reply

What problems is Reply solving and how is that benefiting you?

I can send mass emails to cold lists in Reply in an instant

Small Business (50 or fewer emp.)
Aug 18, 2020
 Source
Overall Rating:
4.0
LS
Le Roy S.
Founder
Share
"I really like it, but it's hard for me to justify the overhead at the moment."
What do you like best about Reply?

How simple and intuitive it is to use, and how you can track engagement with your emails.

What do you dislike about Reply?

I wish there was a smaller plan available. At the moment I'm only utilising 2 - 3% of the quota on the smallest plan.

What problems is Reply solving and how is that benefiting you?

Helps me with my follow-up of leads and new customers.

Small Business (50 or fewer emp.)
Aug 10, 2020
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Very convenient"
What do you like best about Reply?

Reply.io helps to automate a lot of routine tasks. It has an intuitive design and overall is very easy to use.

What do you dislike about Reply?

Individual plans are a bit pricey. Other than that there's nothing really to complain about.

What problems is Reply solving and how is that benefiting you?

We're using Reply.io to automate some parts of our sales workflow.

Small Business (50 or fewer emp.)
Jul 31, 2020
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Very effective tool with some minor glitches/bugs"
What do you like best about Reply?

Easy to use and gets our message right to the inbox. The multiple integrations available via Zapier are also a nice touch and extremely useful.

What do you dislike about Reply?

The platform does have some frustrating bugs, in particular navigating between different pages/parts of the tool sometimes takes an unusually long time and requires a hard-refresh of the page. It's not a huge issue, but it can get a bit frustrating and impact your workflow.

What problems is Reply solving and how is that benefiting you?

We use Reply for cold outreach and customer onboarding processes. We find out onboarding emails get to the customers inboxes much more frequently with Reply than with other tools we were previously using (Intercom, HubSpot).

Small Business (50 or fewer emp.)
Jul 30, 2020
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Enjoying using the product, good customer support"
What do you like best about Reply?

Customer support Interface and ability to navigate around the software The email templates and Reply's help/analysis in scoring your email and suggesting what could be better

What do you dislike about Reply?

The app doesn't pick up that maybe people - maybe 40-50% If the respondent doesn't have images enabled on their email then you can't tell if the emails been opened (same with other providers)

What problems is Reply solving and how is that benefiting you?

Better written emails Saving time with sequences Looking at open rates Pulling linkedin contacts into reply for contacting in a sequence

Small Business (50 or fewer emp.)
Jul 30, 2020
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Great Business Generator"
What do you like best about Reply?

Easy to use dashboard and interface. Clear graphics and metrics

What do you dislike about Reply?

Hard to take a break from the subscription if needed.

What problems is Reply solving and how is that benefiting you?

We have won business with companies we would not have otherwise been able to work with

Small Business (50 or fewer emp.)
Jul 24, 2020
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Good option for email campaigns"
What do you like best about Reply?

-I can send a large number of emails every day -Reply emails look like 1-1 emails which increases response rate compared to other email services -The customer service team is very responsive and helpful -I've been using Reply for 3 years and have seen it improve over the years, which I appreciate as a customer

What do you dislike about Reply?

-Sometimes the UI is slow and I need to wait an hour or so to actually use the function of the platform I came there for -Sometimes emails don't categorize correctly -I wish the reporting tools were stronger

What problems is Reply solving and how is that benefiting you?

-Getting around account lockouts and email send limits on other platforms

Mid Market (51-1000 emp.)
Jul 20, 2020
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Very user friendly and amazing customer care"
What do you like best about Reply?

I really like the UI/UX experience: very intuitive, simple and efficient. The customer care is always ready to help you and also from the reporting point of view I would say is very useful: you have everything you need at the first sight. They also provide a Google Chrome extension that still needs some improvements but for the rest I also use the integration with Sales Force and it works perfectly. I would indeed recommend Reply.

What do you dislike about Reply?

Nothing. The only tiny thing I can share as an improvement (together with the Chrome Extension) is the possibility of adding the signature just in some cases and not always. It can happen for instance that I want to just type a very informal email without adding my signature and it's not possible. For the rest: amazing tool.

What problems is Reply solving and how is that benefiting you?

I automized the connections with my prospects and customers

Mid Market (51-1000 emp.)
Jul 16, 2020
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Great product"
What do you like best about Reply?

Reply IO has a nice user interface to it.

What do you dislike about Reply?

The user expertise lacks some intuitiveness to it.

What problems is Reply solving and how is that benefiting you?

Personalized outreach at scale

Small Business (50 or fewer emp.)
Jun 18, 2020
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Best Cold Email I've used, but still could be better"
What do you like best about Reply?

The sentiment analysis is helpful when writing emails and the reporting is solid!

What do you dislike about Reply?

Not a huge fan of the integrations, they could definitely improve.

What problems is Reply solving and how is that benefiting you?

Could email outreach. I've booked a lot of meetings with it!

Mid Market (51-1000 emp.)
May 22, 2020
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Good tool for Outbound Campaigns"
What do you like best about Reply?

It's very easy to use and provides suggestions for improvement in the subject, body copy, and overall email performance.

What do you dislike about Reply?

Reporting can be improved. At times I have got false data in my campaign reports.

What problems is Reply solving and how is that benefiting you?

Automation of outbound email campaigns. I did save a lot of time and got better results with this automation.

Small Business (50 or fewer emp.)
May 20, 2020
 Source
Overall Rating:
4.0
Wesley A. avatar
Wesley A.
Business Development Executive
Share
"Quick fast implementation and the system is very intuitive to use, making it easy to get going."
What do you like best about Reply?

Being able to set different schedules for various sequences allowing me to get emails to land in various global time zones.

What do you dislike about Reply?

The adding of a signature can be tricky to get it what you want it to be but not a major drawback at all

What problems is Reply solving and how is that benefiting you?

Follow ups and tasks are getting done with less effort making us reach more inboxes.

Mid Market (51-1000 emp.)
May 20, 2020
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Great experience with Reply.io - Easy to send mass media campaigns"
What do you like best about Reply?

I've been using Reply.io from the last 6 months and it's great. It makes everything quite easy if you have to send out mass emails. Noticed it is quite easy to use as well and like to interface.

What do you dislike about Reply?

I think overall not so much to dislike. Maybe few things: Sometimes the interface is a bit slow. When there is a campaign with high bounce rates - it stops and doesn't send any more emails so you have to create a new one

What problems is Reply solving and how is that benefiting you?

Being faster to send out emails, keep tracking of who I contacted with the integration in BCC of a CRM of your choice - so efficiency, organisation.

Small Business (50 or fewer emp.)
Mar 27, 2020
 Source
Overall Rating:
4.0
Josh L. avatar
Josh L.
Director Of Marketing
Share
"Great for reliable email sequencing"
What do you like best about Reply?

Reply hooks into gmail so that I can send sequences reliably. It's good at the core function of sending sequences, throttling, handling auto-replies.

What do you dislike about Reply?

The salesforce integration is very basic. Having contacts "owned" by particular members can result in clunkiness.

What problems is Reply solving and how is that benefiting you?

The ability to repeatedly touch people who signup for a trial or have expressed interest in our product.

Small Business (50 or fewer emp.)
Mar 09, 2020
 Source
Overall Rating:
4.0
Carlos G. avatar
Carlos G.
Account Executive
Share
"ReplyIO Review"
What do you like best about Reply?

Reply has very easy ways to create sequences and the ease of developing touch points is unique.

What do you dislike about Reply?

Sometimes there are issues with email signatures and the workflow with calls is something they need to work on.

What problems is Reply solving and how is that benefiting you?

Mainly use reply to communicate with our leads.

Small Business (50 or fewer emp.)
Nov 24, 2019
 Source
Overall Rating:
4.0
Telma S. avatar
Telma S.
Sales
Share
"O Reply cobre todas as nossas necessidades de saída e oferece grande suporte"
What do you like best about Reply?

O painel é simples e intuitivo. O upload de dados é rápido. O suporte ao cliente é A +. A personalização é inigualável. A desativação automática é útil. Os gráficos de barra na seção de relatórios são realmente úteis, assim como todas as estatísticas nesta seção. Muito claro. As barras deslizantes são um recurso interessante.

What do you dislike about Reply?

Realmente não há nenhum que eu tenha visto. Se eu tivesse que dizer um, seria que o reply.io permita apenas 1.200 emails por dia por conta. Eles fazem isso para nossa proteção, é claro, mas quero enviar um email para mais pessoas.

What problems is Reply solving and how is that benefiting you?

Temos uma equipe de vendas pequena e poder gastar mais tempo em atividades de maior valor é crucial. A Reply nos permitiu fazer isso enquanto mantíamos o mecanismo de prospecção em funcionamento, sem que os representantes tivessem que fazer qualquer trabalho adicional ou servil.

Small Business (50 or fewer emp.)
Nov 18, 2019
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"great tool for making emailing easier"
What do you like best about Reply?

the language recognition tech makes my life easier as i can automatically sync only interested leads to my CRM

What do you dislike about Reply?

the website is a bit slow and somewhat buggy at times

What problems is Reply solving and how is that benefiting you?

compared to the free campaign feature included in my contact providers plan, reply is a lot easier to use and the integration options are perfect.

Small Business (50 or fewer emp.)
Nov 05, 2019
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Great to Use"
What do you like best about Reply?

its really a good one to use for my business and networking

What do you dislike about Reply?

Nothing more to dislike on this as it is really a good one

What problems is Reply solving and how is that benefiting you?

Telephonic conversation would be done by this and soon will replace if someone is not available on telephone

Small Business (50 or fewer emp.)
Oct 09, 2019
 Source
Overall Rating:
4.0
BG
Brittney G.
Owner
Share
"First Time Email Marketing"
What do you like best about Reply?

I liked that it was easy to use for someone who is just starting to get into email marketing. I tried out a few tools before settling on Reply because it was easiest to understand.

What do you dislike about Reply?

I would like if there were more integrations and automation. For example, if someone clicks or interacts with a message they enter a new campaign.

What problems is Reply solving and how is that benefiting you?

I am automating my email outreach. I'm a single person team so this software saves me time.

Small Business (50 or fewer emp.)
Oct 09, 2019
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Easy to use + Great Reporting/Analytics Tools"
What do you like best about Reply?

The Reply.io Interface is extremely easy to use. You don't really need to train anyone to use it as each function is pretty self-explanatory. The reporting tools and analytics are also great and I love the option to A/B test which some other platforms don't have or charge extra for.

What do you dislike about Reply?

There's not much to dislike but it could be a little cheaper.

What problems is Reply solving and how is that benefiting you?

I'm able to reach out to well over a 1000 potential prospects per month and very clearly see how tweaks to email campaigns affect open and reply rates.