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Reply
Reply - drive your revenue growth with AI
4.6
(1,202)
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Reply Reviews & Product Details

Reply Overview
What is Reply?

Reply is an AI-powered Sales Engagement Platform that helps businesses find new prospects, engage them through multiple channels, and create more opportunities at scale. From building targeted prospect lists with our own free database of 140+ million contacts to booking calls right through the platform – Reply allows you to streamline your entire sales process, saving up to 40% of your sales team’s time.

Powered by cutting-edge AI technologies, Reply handles some of the most time-consuming tasks on your behalf:

- Generate unique email templates based on a prompt or from scratch
- Assess and optimize your existing email template to improve performance
- Craft complex outreach sequences for any occasion or business goal
- Categorize emails in your inbox based on intent to pinpoint the hottest leads
- Respond to incoming emails on your behalf – from booking calls to handling objections

Its robust reporting system tracks all activities for every team member and automatically logs them to your CRM via native integrations, rich API with 40+ methods, or Zapier. Reply offers in-depth analytics dashboards helping you stay on top of your team’s performance.

One of the Top 50 Sales Products for 2023 on G2, Reply is recognized for its market-leading customer success/support services and trusted by over 2,500 companies – SMBs, mid-market, and sales agencies – in the US, Canada, and Europe.

Reply has everything you need to crush your sales quota and book more meetings:
1. Reply Data – free B2B database with 140+ mln contacts to build laser-focused prospect lists.
2. Multichannel Sequences with the record number of communication channels and automated touchpoints available.
3. Jason AI – our B2B conversational assistant that generates sales emails, sequences, and responds to prospects on your behalf.
4. Appointment Booking & Calendar to schedule meetings with prospects in a click.
5. Reporting dashboards with in-depth reports for each channel and team activity to track and improve your performance.
6. Native CRM integrations, rich API, and the power of Zapier to keep your data in sync across the tool stack.

Company Reply
Year founded 2016
Company size Myself Only employees
Headquarters San Jose, California
Social Media
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5.0
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$29.00/month
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Ask Questions about Reply
What Reply is best for?
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Reply Product Details
Capabilities
AI
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based, Mobile Android, Mobile iPad, Mobile iPhone
Training Documentation
Languages English
Reply Features
A/B Testing
Analytics and Reporting
Appointment Scheduling
Automated Dialing
CRM Integration
Calendar Integration
Call Recording
Contact Management
Customizable Templates
Customizable Workflows
Data Import/Export
Document Management
Email Templates
Email Tracking
Follow-up Reminders
Lead Management
Lead Scoring
Live Chat
Mobile Access
Multi-channel Communication
Performance Metrics
Pipeline Management
Role-Based Permissions
Sales Cadence
Sales Coaching
Sales Forecasting
Social Media Integration
Task Automation
Team Collaboration
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Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: February 04, 2025
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1,202 Reply Reviews
4.6 out of 5
Mid Market (51-1000 emp.)
Feb 28, 2023
 Source
Overall Rating:
5.0
Ryan B. avatar
Ryan B.
Director Of Strategic Growth
Share
"Intuitive & Powerful"
What do you like best about Reply?

I like how intuitive it is. It has everything you need in one platform for cold outreach, and it's priced competitively.

What do you dislike about Reply?

I haven't found anything to complain about at this point.

What problems is Reply solving and how is that benefiting you?

Reply solves the problem of creating, organizing, managing and tracking outreach to leads.

Small Business (50 or fewer emp.)
Feb 20, 2023
 Source
Overall Rating:
5.0
MF
Mehdi F.
Founder
Share
"Amazing solution for any digital business"
What do you like best about Reply?

Everything in one platform, it's user friendly, super easy to use and has amazing features.

What do you dislike about Reply?

Nothing at the moment, i found everything i needed

What problems is Reply solving and how is that benefiting you?

sending mass emails, tracking its performance, ABC... testing, useful reports

Mid Market (51-1000 emp.)
Feb 13, 2023
 Source
Overall Rating:
5.0
TL
Tom L.
Founder
Share
"Perfect for what we need it for"
What do you like best about Reply?

We were desperately looking for a solid/reputable cold emailing platform that was better than what we were using before, Yesware. We completed multiple demos with multiple companies including Mailshake, and Outreach. Ultimately, Reply.io delivered on a few important needs: -Email warm-up -Email validation -Cross-collaboration UI for team management -Good customer service

What do you dislike about Reply?

Nothing comes to mind. There are always slight improvements they can make. What's great about Reply is that they take our feedback and execute on those changes we suggest!

What problems is Reply solving and how is that benefiting you?

Growth - Generate more revenue, more demos, and more interest/awareness. Reply.io is extremely user-friendly. Setting up outreach campaigns is easy. The reports make it easy for me to track performance and my team.

Small Business (50 or fewer emp.)
Feb 08, 2023
 Source
Overall Rating:
5.0
LT
Louis T.
Founder
Share
"awesome service"
What do you like best about Reply?

everything you need in one place, makes life easy

What do you dislike about Reply?

they removed the warmup feature and turned it into a separate product. Disrupted out workflow and increased costs

What problems is Reply solving and how is that benefiting you?

sending personalized emails at scale, reporting on success and general email automation

Small Business (50 or fewer emp.)
Feb 08, 2023
 Source
Overall Rating:
5.0
CP
Clifford P.
Founder
Share
"Reply is easy to use and provides a tremendous ROI"
What do you like best about Reply?

It's simple yet has a lot of helpful features. Compared to other software I use for my business, Reply has an excellent price point. Also, while the support database is incredibly helpful in answering most of my questions, the online chat feature and customer support professionals are always quick to respond and resolve my issues each time.

What do you dislike about Reply?

Sometimes it can be buggy, like when I try and scroll down my sequence list. However, this may be due to my non-updated web browsers.

What problems is Reply solving and how is that benefiting you?

Scaling my email drip marketing campaigns. It saves me a ton of time and helps improve my outreach tactics by leveraging data.

Small Business (50 or fewer emp.)
Feb 04, 2023
 Source
Overall Rating:
5.0
CT
Chris T.
M
Share
"A cold outreach platform that helps find and close deals!"
What do you like best about Reply?

Reply has a short learning curve to get a basic campaign running. When you want to get more advanced the tutorials and support take the hassle out of that. Being able to build email templates makes creating multiple campaigns a breeze. You will be able to see which of those campaigns is a winner with Reply's tracking and reporting features.

What do you dislike about Reply?

I have enjoyed using Reply and the few minor issues I had were resolved thru support quickly. The self-help collection of articles and videos still needs some filling out.

What problems is Reply solving and how is that benefiting you?

Most email platforms frown on or don't allow cold email campaigns. Reply enables me to run cold email campaigns with the automation and analytics features needed to find leads and convert them into clients.

Small Business (50 or fewer emp.)
Jan 31, 2023
 Source
Overall Rating:
5.0
MY
Mariia Y.
Growth Partner
Share
"all-in-one tool for automating sales activities with outstanding support team"
What do you like best about Reply?

Very convenient to have many channels in one place with all the data. I like the new features and the speed with which the tool is being developed, adding things like Linkedin automation and lead database.

What do you dislike about Reply?

Can't say that I dislike something, keep up the good work!

What problems is Reply solving and how is that benefiting you?

Really helpful in automating omnichannel outbound.

Small Business (50 or fewer emp.)
Jan 30, 2023
 Source
Overall Rating:
5.0
LP
Llorenç P.
Coo
Share
"If you are ready to scale your B2B startup/business, it's a must having Reply.io!"
What do you like best about Reply?

Email sequenes and stats from the different templates. In addition, it's simplicity is awesome, anyone can create different templates and sequences to boost their b2b sales.

What do you dislike about Reply?

I would improve the stats side and also integrate one dashboard that controls all your different campaings at the same time, so it could be easy to know in which step is every sequence. In addition, it would be awesome if the tool could differentiate between a refused email or a accepted email.

What problems is Reply solving and how is that benefiting you?

Whenever I have a problem or a question, it last seconds for reply to get an answer for me.

Small Business (50 or fewer emp.)
Jan 30, 2023
 Source
Overall Rating:
5.0
BC
Ben C.
Ceo
Share
"Amazing Product - very happy to recommend"
What do you like best about Reply?

the fact that it just works, when something falls over or doesnt work it reminds you and is a simple fix.

What do you dislike about Reply?

There honestly isnt. once you understand the UI its so simple

What problems is Reply solving and how is that benefiting you?

95% reduction in manual admin time.

Small Business (50 or fewer emp.)
Jan 27, 2023
 Source
Overall Rating:
5.0
Lucas S. avatar
Lucas S.
Head Of Business Development & Sales
Share
"incredibly user-friendly and the omnichannel capabilities are unparalleled"
What do you like best about Reply?

I've been using Reply for some time now and I'm very pleased with the results. The software is incredibly user-friendly and the omnichannel capabilities are unparalleled. It's easy to create campaigns, monitor progress, and receive detailed analytics. Reply allows me to maximize my email marketing efforts with ease. Highly recommended.

What do you dislike about Reply?

I've been using Reply for a while now and I'm confident in saying that it's one of the best contact management tools out there. It's user-friendly, and easy to use and it has all the features you need to manage large lead lists. The Pipedrive integration works well and importing contacts is straightforward. Contact management is fast enough, though some improvements could be made with filtration capabilities within the app. All around, Reply is an excellent tool for managing contacts efficiently.

What problems is Reply solving and how is that benefiting you?

I recently started using reply and I can honestly say that it has revolutionized the way I approach my marketing efforts. It's the perfect all-in-one tool for any modern marketer, providing a suite of powerful features such as email automation, omnichannel marketing capabilities, and more. Highly recommended.

Small Business (50 or fewer emp.)
Jan 25, 2023
 Source
Overall Rating:
5.0
BP
Brandon P.
Ceo
Share
"Reply.io is an incredible service for all outbound emailers!"
What do you like best about Reply?

The interface is super easy to use. It also helps if you're having email deliverability issues. I was previously using another service which caused me to have deliverability issues and I stopped having problems wth Reply.io. The interface for customizing messages is super easy, and the campaign management is great.

What do you dislike about Reply?

I have nothing bad to say about Reply, it solved my issues.

What problems is Reply solving and how is that benefiting you?

- Email deliverability was an issue Reply helped with - Overall campaign management is much easier through Reply

Small Business (50 or fewer emp.)
Jan 21, 2023
 Source
Overall Rating:
5.0
Suren D. avatar
Suren D.
Managing Director
Share
"Excellent Email Marketing Software with Robust Omnichannel Marketing Capabilities"
What do you like best about Reply?

This is one of the best all-in-one marketing automation tools on the market. It has robust and easy-to-use email marketing capabilities while also providing facilities for omnichannel marketing (i.e. WhatsApp and Linkedin automation).

What do you dislike about Reply?

There is not too much to dislike! However, importing contacts into the application can be spotty at times. The Pipedrive integration used to be not so good, but it works relatively well now. Contact management for large lead lists can be slow at times (i.e. the application itself slows down), but the speed is not too bad. Contact filtration capabilities could be improved on in the app.

What problems is Reply solving and how is that benefiting you?

Reply is resolving our marketing automation at scale issue, and it is doing a wonderful job of helping us improve our sales and marketing workflows. With Reply we can reach out to and make connections with large numbers of leads with less effort.

Small Business (50 or fewer emp.)
Jan 20, 2023
 Source
Overall Rating:
5.0
MR
Margarita R.
Marketing Manager
Share
"All needed features for your marketing campaigns in one platform."
What do you like best about Reply?

We've been searching for similar tool for a long time and Reply is the only tool which has everything you need in one platform: email search, unlimited sequences, different integrations.

What do you dislike about Reply?

Sometimes we face with some bugs, but customer support works quite quickly and all our problems have been solved immediately.

What problems is Reply solving and how is that benefiting you?

Reply has everything we need for our marketing. It allows us collect emails, create marketing campaigns.

Small Business (50 or fewer emp.)
Jan 17, 2023
 Source
Overall Rating:
5.0
AD
Anastasia D.
Marketing Manager
Share
"Efficient Email Marketing Tool with Great Customer Suport!"
What do you like best about Reply?

From all tools that we've tried Reply.io works the best. We have consistent flow of replies and instant and detailed answers from customer support, in case we have have some issues. The tool also has extra options to improve email deliverability and avoid spam folder.

What do you dislike about Reply?

Sometimes, Reply extension is stopped extracting emails because Linkedin notices this and blocks account. The rest works well.

What problems is Reply solving and how is that benefiting you?

It helps us gather emails of our potential customers from Linkedin profiles automatically, which saves us a lot of time on getting qualified leads.

Small Business (50 or fewer emp.)
Jan 16, 2023
 Source
Overall Rating:
5.0
KP
Kyle P.
Director Of Sales
Share
"Easy to use and great support/service"
What do you like best about Reply?

Really simple to use and get the hang of setting up sequences. The support has never let us down when we've had questions and as long as you stay in the standard limits, emails go out without an issue.

What do you dislike about Reply?

When you get to the point of having lots of sequences and different industries you're targeting, there could be some more automation but you want to manually be involved in those processes anyways so no real complaints.

What problems is Reply solving and how is that benefiting you?

Streamlining email automation and communication to prospects and clients. We've been able to quickly scale and only need one person to manage over a dozen email accounts.

Small Business (50 or fewer emp.)
Jan 13, 2023
 Source
Overall Rating:
5.0
JT
James T.
Senior Marketing Consultant
Share
"Excellent to save time and become more efficient!"
What do you like best about Reply?

Setting up sequences is easy and tracking everything makes the tool very effective.

What do you dislike about Reply?

I would like to add more than 25 contacts at a time from the DATA tool, that is awesome.

What problems is Reply solving and how is that benefiting you?

Automated email saves me time and provides me with a tool I can use daily.

Small Business (50 or fewer emp.)
Jan 12, 2023
 Source
Overall Rating:
5.0
CH
Charlie H.
Business Operations Manager
Share
"Effortlessly game changing"
What do you like best about Reply?

Reply's drag and drop email sequences are genius. It's not only quick and easy to set up and edit later but the sequence steps Reply offer have improved our workflows. Everything is a lot simpler now.

What do you dislike about Reply?

I have to pay to verify email addresses in our database. Not a big deal as it's relatively inexpensive, but it would be nice if verification was built-in to sequencing itself.

What problems is Reply solving and how is that benefiting you?

We are benefiting wherever an email sequence is necessary. We use Reply for everything from email marketing to candidate experience and employee onboarding. There's more to Reply than sending emails, so other steps like Tasks, Phonecall or LinkedIn Message have enabled us to automate many different processes that require a variety of tools.

Small Business (50 or fewer emp.)
Jan 12, 2023
 Source
Overall Rating:
5.0
JB
John B.
Ceo
Share
"Generating new business leads without the effort"
What do you like best about Reply?

Very simple and intuative to use. Setting up a campaign can take just a few minutes once you have a list, then tracking the responses to the campaign is both simple and comprehensive.

What do you dislike about Reply?

I've learned to keep the numbers down in a sequence so that it works through the sequence quickly....with larger lists it can take weeks toget through the seqeunce

What problems is Reply solving and how is that benefiting you?

We used to make a lot of phone calls to try and generate new business, with reply we no longer have to do this as reply is effectively reaching to more people than we used to with phone calls, but without the effort

Small Business (50 or fewer emp.)
Jan 11, 2023
 Source
Overall Rating:
5.0
TW
Trevor W.
Manager, Partner Success
Share
"Accelerates our sales growth"
What do you like best about Reply?

I like the simplicity of setting up campaigns. It enables me to stay on top of my top leads with the convenience of replying to responses right in my gmail. The salesforce integration is also clutch.

What do you dislike about Reply?

The only downside is that the only trigger for keeping a lead in a campaign is "if no reply." It would be awesome to have a few other triggers that can route people into subsequent campaigns based on the type of reply. Perhaps this could be done with a gmail integration that allows you to tag an email response to route it to the campaign of your choice.

What problems is Reply solving and how is that benefiting you?

We have a lean sales team, so we don't always have the bandwidth to stay on top of leads that don't raise their hand. Reply allows us to nurture leads easily, and the tool is easy to retool as business needs change (as they often do in startups).

Small Business (50 or fewer emp.)
Jan 10, 2023
 Source
Overall Rating:
5.0
RK
Robert K.
Principal
Share
"Solid Platform with Strong On-boarding and Very Responsive Support"
What do you like best about Reply?

-the on-boarding was very helpful, as I had no previous experience running e-mail campaigns -the technical support is always there and gets the job done — they are very responsive and kind -the business is always adding features

What do you dislike about Reply?

-there are occasional brief instances where a particular feature will go down, but these have been quite few and far between of late; the platform's reliability is much improved

What problems is Reply solving and how is that benefiting you?

-simply put, I could not run my operation with reply.io — it would be far too cumbersome a task to manage e-mail sequences manually