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Salesforce Platform Cloud Platform as a Service (PaaS) Software logo
Salesforce Platform
Empower Your Business Growth
4.5
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Salesforce Platform Reviews: 4.5/5 — Highly Rated

Salesforce Platform Overview
What is Salesforce Platform?

Salesforce is a cloud-based software designed to help businesses find more prospects, close more deals, and provide customer satisfaction. It is a complete suite of products, that unites sales, service, marketing, commerce, and IT teams with a single, shared view of customer information, helping the business grow relationships with customers and employees alike.

Company Salesforce
Year founded 1999
Company size 10,001+ employees
Headquarters San Francisco, California
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Salesforce Platform Product Details
Capabilities
AI
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based, Mobile Android, Mobile iPad, Mobile iPhone
Support 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support
Training Documentation
Languages English
Salesforce Platform Features
API Management
Auto-Scaling
Backup and Recovery
Code Repository Integration
Container Support
Continuous Integration/Continuous Deployment (CI/CD)
Cost Management
Customizable Workflows
Database Management
DevOps Tools Integration
Event-Driven Architecture
High Availability
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Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: October 02, 2026
Salesforce Platform Cloud Platform as a Service (PaaS) Software logo
1,822 Salesforce Platform Reviews
4.5 out of 5
Small Business (50 or fewer emp.)
Sep 24, 2021
 Source
Overall Rating:
3.0
AG
Verified Reviewer
Founder
Share
"Saleforce needs some improvement"
What do you like best about Salesforce Platform?

All the information is in one place. I can add notes in the chatter, see all the invoices, and log emails.

What do you dislike about Salesforce Platform?

I don't like how when I need to highlight and copy/paste something, I can't always see it clearly. It's a very light light blue and it's not easy to see if I have everything highlighted. It annoys me. I don't like how I can't paste and image directly into the chatter. I have to screenshot it, save it, then attach it and it's time consuming and annoying. I don't like how when I scroll through an account or an opportunity, it is difficult to see where I'm at on the page. All the font is the same and it's difficult to navigate. I end up scrolling a lot to find what I am looking for. I don't like how it takes forever to sync to woo commerce sometimes. I don't like how I have to use my personal phone for the authentication purposes. I don't like how when a new case comes in, it doesn't always show the account or order number that it's linked to. I don't like how orders are called opportunities. When we have to chatter or talk about it, its just an annoying and unclear word to use. Can we please just call it an order?? Opportunity is too long to type out and say. When you have to say it or type it several times a day it's just irritating. I don't like how it shows multiple orders open in one page as often we get them mixed up and make errors. It would be helpful to color code them or something. Make it clear which one I most recently looked at. I'm sorry but there are so many things I don't like about SF!!

What problems is Salesforce Platform solving and how is that benefiting you?

I don't really see that we've solved any problems. It's made things more complicated. Asana was so much easier to view and use.

Small Business (50 or fewer emp.)
Jul 08, 2021
 Source
Overall Rating:
3.0
AG
Verified Reviewer
Founder
Share
"puissant mais lourd"
What do you like best about Salesforce Platform?

possibilité d’amélioration continu et souplesse de programation

What do you dislike about Salesforce Platform?

il faut tout maitriser a la perfection pour reussir a utiliser le systeme

What problems is Salesforce Platform solving and how is that benefiting you?

dispatch, booking, CSR,

Enterprise (> 1000 emp.)
Jun 23, 2020
 Source
Overall Rating:
3.0
AB
Alex B.
Founder
Share
"Speed is more sparks than lightning"
What do you like best about Salesforce Platform?

Work saves automatically, and editing information keeps you on the same page rather than reloading everything. The older platform used to have you save everything you did before moving to anything else, or you would lose everything. Sending list emails and uploading contacts is now much more streamlined.

What do you dislike about Salesforce Platform?

Speed of the platform can be extremely slow. There are some features missing that make some work time consuming. Like rejecting leads, or moving them to a new status. It has to be done one by one, rather than doing them all at once. I still sometimes have to switch to Classic Salesforce to get something done at a faster speed

What problems is Salesforce Platform solving and how is that benefiting you?

Working in sales, campaigns of current prospects are clearly visible, and know exactly what I'm supposed to be doing with each contact.

Mid Market (51-1000 emp.)
May 22, 2020
 Source
Overall Rating:
3.0
AG
Verified Reviewer
Founder
Share
"User friendly most of the time"
What do you like best about Salesforce Platform?

I like that it is very customizable, you can search and find people easily. It’s pretty user friendly.

What do you dislike about Salesforce Platform?

I do not get email notifications if a case is urgent so at times I forget there are any that are priority

What problems is Salesforce Platform solving and how is that benefiting you?

It’s great to have backup of all requests and documentation so that you can see all activity and time talked to student in one place.

Small Business (50 or fewer emp.)
Oct 15, 2019
 Source
Overall Rating:
3.0
AG
Verified Reviewer
Founder
Share
"Trying to make the transition."
What do you like best about Salesforce Platform?

Merging records is much easier in Lightning compared to classic.

What do you dislike about Salesforce Platform?

It's not aesthetically pleasing. There is too much white space, it hurts my eyes. This is the main reason I continue to work in Classic.

What problems is Salesforce Platform solving and how is that benefiting you?

Unfortunately none. I would have to use it more often.

Mid Market (51-1000 emp.)
Jul 29, 2019
 Source
Overall Rating:
3.0
AG
Verified Reviewer
Founder
Share
"It works for simplicity, but not for complex"
What do you like best about Salesforce Platform?

I like that they’ve created a base for all customers to exist and be referenced to in one system.

What do you dislike about Salesforce Platform?

I dislike the constant glitching and need for additional triggers to be created.

What problems is Salesforce Platform solving and how is that benefiting you?

We wanted a database for over 100 employees to access our customer’s information.

Enterprise (> 1000 emp.)
Jul 01, 2019
 Source
Overall Rating:
3.0
AG
Verified Reviewer
Founder
Share
"Not a huge fan of Lightning"
What do you like best about Salesforce Platform?

It's fast and has ok tools on board to help you. It's fairly easy to navigate but user support is hard to get to. I have to go through my IT dept.

What do you dislike about Salesforce Platform?

Lots of having to request add ons and it's not really user savvy for me. A lot of redundant field and duplicates. Too many tabs. I think we should be able to personalize them.

What problems is Salesforce Platform solving and how is that benefiting you?

Its really frustrating and to get something integrated takes too long for me. It shouldn't be this hard.

Mid Market (51-1000 emp.)
May 21, 2019
 Source
Overall Rating:
3.0
Chauncey R. avatar
Chauncey R.
Senior Customer Success Representative
Share
"Fully Customizable but Runs very Slow"
What do you like best about Salesforce Platform?

I like how most information is readily available for us. We have created a "Vital Stats" section of the software that pulls the most pertinent information about a customer and is posted at the top of the opportunity/contact/account. This is incredibly useful for us. We use to use Zendesk to send emails and having to function out of both made things incredibly cumbersome. We can now function out of just one and have our work speed greatly increased.

What do you dislike about Salesforce Platform?

The speed of the software is very frustrating for us. The old Salesforce was incredibly fast with the drop down menus. Now we have to wait for the page to load to change any thing about the clients information.

What problems is Salesforce Platform solving and how is that benefiting you?

Keeping track of clients information is very nice, everyone is always on the same page and we can reference notes about clients quickly and effectively. The benefits are seen on the customers side. We are able to reference old notes about these people and make them feel like we actually care. The customer experience is greatly improved because of Salesforce Lightning.

Mid Market (51-1000 emp.)
Jan 29, 2019
 Source
Overall Rating:
3.0
AG
Verified Reviewer
Founder
Share
"Not the most intuitive"
What do you like best about Salesforce Platform?

I like that it does have many functionalities and sections in order to track everything that has happened within a case, ranging from RMAs, customer details, relevant knowledge articles, etc

What do you dislike about Salesforce Platform?

I dislike the view, about two years ago this view was changed from an easy to understand view to one which is not very intuitive and where things need to be selected and changed accordingly to what you want. While this allows for more functionalities, it's not very efficient when trying to see all the information at once.

What problems is Salesforce Platform solving and how is that benefiting you?

Salesforce is used with certain clients to provide them with customer support and access all their information and their requests, such as replacements. The solution that this provides is that it would be all integrated.

Mid Market (51-1000 emp.)
Jan 19, 2019
 Source
Overall Rating:
3.0
AG
Verified Reviewer
Founder
Share
"Can be overly challenging to ise"
What do you like best about Salesforce Platform?

Most information that is input about a customer is searchable

What do you dislike about Salesforce Platform?

Integration of customer accounts is faulty. Search feature not always accurate.

What problems is Salesforce Platform solving and how is that benefiting you?

Benefit is communication with customers

Mid Market (51-1000 emp.)
Jan 04, 2019
 Source
Overall Rating:
3.0
AG
Verified Reviewer
Founder
Share
"Salesforce is a highly customizable tool but lacks reporting muscle"
What do you like best about Salesforce Platform?

Salesforce can be customized to your business needs and workflows. This flexibility makes it extremely useful.

What do you dislike about Salesforce Platform?

The main problem with Salesforce is that its native reporting tool is not very powerful. Since every report needs a "report type" its very limiting in terms of the number of objects you can reference. There is also a limit to how powerful its dashboards and visualizations are.

What problems is Salesforce Platform solving and how is that benefiting you?

We wanted a CRM system that aggregated our data from various different sources and different business verticals in a single spot. Salesforce has done that for us successfully.

Mid Market (51-1000 emp.)
Dec 14, 2018
 Source
Overall Rating:
3.0
AG
Verified Reviewer
Founder
Share
"Salesforce Has the Functionality"
What do you like best about Salesforce Platform?

Salesforce has multiple capabilities. The software is effective in making businesses more organized.

What do you dislike about Salesforce Platform?

I do not like that Salesforce takes time to find things.

What problems is Salesforce Platform solving and how is that benefiting you?

I am solving communication problems with Salesforce. Everyone is on the same page and this saves time.

Enterprise (> 1000 emp.)
Dec 09, 2018
 Source
Overall Rating:
3.0
AD
Anna D.
Retail Account Management Associate
Share
"Could use improvement. "
What do you like best about Salesforce Platform?

The interface is modern and easy to see. No lag when moving to a different screen.

What do you dislike about Salesforce Platform?

There are not enough tops when creating cases for when you have to go back to do research. Also difficult to check the time and date in the call log.

What problems is Salesforce Platform solving and how is that benefiting you?

It’s nice to be able to move to multiple customers profiles in one window.

Mid Market (51-1000 emp.)
Oct 25, 2018
 Source
Overall Rating:
3.0
AG
Verified Reviewer
Founder
Share
"end user review"
What do you like best about Salesforce Platform?

simple and intuitive also very easy to track leads through opportuniies

What do you dislike about Salesforce Platform?

didn't really like the reporting function...making custom reports oculd have been simpler

What problems is Salesforce Platform solving and how is that benefiting you?

tracking end-to-end lead to order, order to cash process

Enterprise (> 1000 emp.)
Aug 29, 2018
 Source
Overall Rating:
3.0
AG
Verified Reviewer
Founder
Share
"I am a new user to Salesforce Lightening, but so far I am pleased. "
What do you like best about Salesforce Platform?

I like that almost everything lives in the same place.

What do you dislike about Salesforce Platform?

I dislike that we have to write the number of cycles as well as start and end dates of a campaign when contracting.

What problems is Salesforce Platform solving and how is that benefiting you?

We are making sure no more than one AE is working the same accounts.

Small Business (50 or fewer emp.)
Jun 15, 2018
 Source
Overall Rating:
3.0
AG
Verified Reviewer
Founder
Share
"Effective, but not always intuitive"
What do you like best about Salesforce Platform?

Salesforce is a decent CRM system and helps us track our communications with leads and contacts. Sometimes the search function is a mind reader and will search for the right term even when I mistype it. The dashboards offer a nice snapshot of what the team is doing.

What do you dislike about Salesforce Platform?

Duplicate detection and record updating is not terribly easy, search is not always intuitive either - I would hope that if I typed in something like "meadow" it would show me records that included "meadows" or another variation of the word. I'd also be able to select most records at one time to bulk manage (like change owner or add to a campaign).

What problems is Salesforce Platform solving and how is that benefiting you?

Customer contact, lead nurturing efforts and sales force activities.

Mid Market (51-1000 emp.)
Apr 30, 2018
 Source
Overall Rating:
3.0
AG
Verified Reviewer
Founder
Share
"Warehouse and RMA Use"
What do you like best about Salesforce Platform?

Great tracking on individual serial numbers along with case creation for RMAs.

What do you dislike about Salesforce Platform?

I dislike our platform integration between sage and salesforce. Encounter many errors.

What problems is Salesforce Platform solving and how is that benefiting you?

Have realized the benefit of tracking user's contributions along with easy editing.

Mid Market (51-1000 emp.)
Apr 25, 2018
 Source
Overall Rating:
3.0
AG
Verified Reviewer
Founder
Share
"Great value add for the team!"
What do you like best about Salesforce Platform?

The ease of use and comprehensive features and integrations with major ERP solutions makes it a great investment for the team.

What do you dislike about Salesforce Platform?

Sometimes there are duplicate data sets

What problems is Salesforce Platform solving and how is that benefiting you?

Makes accessing real time data from other systems/ directory possible

Mid Market (51-1000 emp.)
Apr 24, 2018
 Source
Overall Rating:
3.0
SC
Samantha C.
Founder
Share
"Salesforce for Enterprise"
What do you like best about Salesforce Platform?

Salesforce is able to handle a lot of data and allows for different ways to organize the data. There are also options for data visualizations, which are really helpful.

What do you dislike about Salesforce Platform?

I dislike how the user interface is not very intuitive. The interface design definitely needs a refresh, and there should be more tutorials on how to use the platform efficiently.

What problems is Salesforce Platform solving and how is that benefiting you?

At my company, we are using Salesforce to keep track of our clients, and their information. The benefit of Salesforce is that it allows for integration with a numerous amount of other platforms.

Mid Market (51-1000 emp.)
Apr 12, 2018
 Source
Overall Rating:
3.0
AG
Verified Reviewer
Founder
Share
"Salesforce is everywhere, but the UI could use some improvement"
What do you like best about Salesforce Platform?

Salesforce is used at most companies, so there's a lot of shared learnings that you can bring to your next company. You can add on almost anything to it and make it your own, and it's super customizable. Having a good Salesforce admin can make your life so much better. And there's a ton of data you can store.

What do you dislike about Salesforce Platform?

At every company it becomes cluttered. They should make a person's job Salesforce cleanup, because it allows you to make multiple duplicate entries for each company and it's terrible to sift through. Which one is the real one? Some companies have one contact, other's have another, but it's the same company. They shouldn't allow you to make duplicate entries or give you an easy way to get rid of them.

What problems is Salesforce Platform solving and how is that benefiting you?

We store all of our customer data, use it for reachout and sales tracking, integrate with Zoom to log calls, and export our data to Totango for Customer Success.

Mid Market (51-1000 emp.)
Apr 11, 2018
 Source
Overall Rating:
3.0
AG
Verified Reviewer
Founder
Share
"Salesforce LIghtning not as fast as name implies"
What do you like best about Salesforce Platform?

Salesforce lightning has all of the features of classic Salesforce and does appear to lay the data out in a way that makes logical sense. It also has a cartoon that moves while data is loading up.

What do you dislike about Salesforce Platform?

It just isn’t that fast. Not sure if it’s an interface difference but the previous version of Salesforce that our company used seemed to load data faster.

What problems is Salesforce Platform solving and how is that benefiting you?

Tracking proposal to contracts. The system does fine on this front. We’d like to use dashboards abs build out those features some more.

Enterprise (> 1000 emp.)
Apr 03, 2018
 Source
Overall Rating:
3.0
MH
Marie H.
Content Editor
Share
"Great Functions; Unintuitive to Use"
What do you like best about Salesforce Platform?

I like the wide gambit of functions the software offers. The functions are applicable to a broad range of departments.

What do you dislike about Salesforce Platform?

Training for advanced function in the software is extensive. While the broad functionality is a plus, not all of the functions are foolproof. It is easy to make errors that can cause confusion later on.

What problems is Salesforce Platform solving and how is that benefiting you?

Salesforce helps us manage relationships and workflow. It helps us track organizational data and make decisions based on our history.

Small Business (50 or fewer emp.)
Mar 22, 2018
 Source
Overall Rating:
3.0
AG
Verified Reviewer
Founder
Share
"Fund Development Manager"
What do you like best about Salesforce Platform?

I like the simplicity of the screen set up. It is much more user friendly than classic.

What do you dislike about Salesforce Platform?

My first thought is it takes longer to update than Classic did. We were just upgraded in September so I am still in the processing the pros and cons.

What problems is Salesforce Platform solving and how is that benefiting you?

Accessing the data more frequently in Lightning.

Small Business (50 or fewer emp.)
Mar 21, 2018
 Source
Overall Rating:
3.0
AG
Verified Reviewer
Founder
Share
"Its good if you have time to understand it all"
What do you like best about Salesforce Platform?

It is easy to use in its simplest format.

What do you dislike about Salesforce Platform?

It easily gets messy and because its a shell that each company build out to their needs, as your needs change it's hard to understand what you can undo.

What problems is Salesforce Platform solving and how is that benefiting you?

client management, keeping track of every connection.

Enterprise (> 1000 emp.)
Feb 15, 2018
 Source
Overall Rating:
3.0
MR
Matthew R.
Founder
Share
"The gold standard"
What do you like best about Salesforce Platform?

Absolutely everything. Salesforce is so customizable and there are so many plugins available you could do whatever is needed

What do you dislike about Salesforce Platform?

I dislike the size of the font on a mobile device

What problems is Salesforce Platform solving and how is that benefiting you?

Making it easier to connect reps with clients

Enterprise (> 1000 emp.)
Feb 05, 2018
 Source
Overall Rating:
3.0
AG
Verified Reviewer
Founder
Share
"New Conversion to SF Lightning "
What do you like best about Salesforce Platform?

The dashboard in this version of SF is very easy to navigate. It is clean, concise, and keeps you up to date on your tasks and sales performance. It is much easier to add tasks, contacts and other events into the system.

What do you dislike about Salesforce Platform?

It is really tough to move from the old platform to this platform. I've had difficulty accessing reports that we typically use on a daily basis. We also cannot make campaigns anymore. This may not be a SF for Lightning issue but a change in settings.

What problems is Salesforce Platform solving and how is that benefiting you?

This is the CRM tool that we use within our sales team. We mange all opportunities and accounts out of SF. The benefits are seen in our ability to track our opportunities and all communications with our clients.

Small Business (50 or fewer emp.)
Jan 29, 2018
 Source
Overall Rating:
3.0
AG
Verified Reviewer
Founder
Share
"Great if customized to what you need."
What do you like best about Salesforce Platform?

The Ability to customize forms, views, and input and viewing screens is great.

What do you dislike about Salesforce Platform?

We are on a grandfathered price rate, and due to that we have limited capabilities for logical expressions and other necessary items.

What problems is Salesforce Platform solving and how is that benefiting you?

Before Salesforce, there was no real way to run data on any given period or search entry. After Salesforce, a quick report can be made for anything anyone is looking for.

Enterprise (> 1000 emp.)
Nov 09, 2017
 Source
Overall Rating:
3.0
AG
Verified Reviewer
Founder
Share
"it works as expected"
What do you like best about Salesforce Platform?

standardization across platform allow easy access

What do you dislike about Salesforce Platform?

expensive to use. upfront cost too much .

What problems is Salesforce Platform solving and how is that benefiting you?

single sign on

Enterprise (> 1000 emp.)
Nov 07, 2017
 Source
Overall Rating:
3.0
AS
Amjad S.
Founder
Share
"Salesforce identity"
What do you like best about Salesforce Platform?

Platform independent makes this tool unique.

What do you dislike about Salesforce Platform?

Need more features and options for usability.

What problems is Salesforce Platform solving and how is that benefiting you?

Operational challenges

Mid Market (51-1000 emp.)
Nov 06, 2017
 Source
Overall Rating:
3.0
AG
Verified Reviewer
Founder
Share
"Easy to use product"
What do you like best about Salesforce Platform?

ease of use and implementation of the product

What do you dislike about Salesforce Platform?

we liked everything about it during and after the implementation

What problems is Salesforce Platform solving and how is that benefiting you?

we wanted a simple solution for identity management