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Serpstat SEO Software logo
Serpstat
All-in-One SEO Platform
4.6

( 459 )

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Serpstat Reviews: 4.6/5 — Highly Rated

Serpstat Overview
What is Serpstat?

Serpstat is an all-in-one SEO analytics tool with keyword rank tracking popular among bluechip companies like Deloitte, Shopify, and Samsung. It goes without saying that Serpstat is a very reliable service, that delivers great insight into historical SERP data, keyword groupings via tags, and traffic distribution across domains. The keyword research part of the Serpstat ecosystem will give you in-depth URL analytics, and information on search questions to help improve SEO. Suggestions on keywords are provided, making it easier to incorporate into marketing campaigns as well.

Company Netpeak
Year founded 2013
Company size 51-200 employees
Headquarters Odesa, Odes'ka Oblast', Ukraine
Social Media
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Crevio
Sponsored
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Ask Questions about Serpstat
What Serpstat is best for?
How does Serpstat compare to Semrush?
What are the pros and cons of Serpstat?
Serpstat Product Details
Capabilities
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based
Support 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support
Training Documentation
Languages English
Serpstat Pros and Cons
Pros
  • Provides very detailed analytics
  • Offers very unique tools such as missing keywords, search question feature, and team mamangement
  • Keywords for social signals are available
  • It provides comprehensive keyword research tools like Keyword Clustering and Missing Keywords
  • You can be billed every 60 months which reduces plan prices by 35%
Cons
  • Site audit takes significantly longer versus other tools
  • Reports of buggy keyword accuracy
  • The number of keywords your can research in a day is limited
  • There are reports that the UI can be sluggish at times
Serpstat Features
AI agent / copilot
AI / AI-powered content suggestions
AI-powered content editing (inline, images)
API access / developer tools
Automated implementation of fixes
Backlink Analysis
Broken Link Checker
Bulk editing & global meta controls
Citation tracking
Competitor Analysis
Competitor analysis / benchmarking
Competitor Keyword Analysis
Serpstat Media
Serpstat video thumbnail
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Serpstat Screenshots
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Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: October 17, 2026
Serpstat SEO Software logo
459 Serpstat Reviews
4.6 out of 5
Small Business (50 or fewer emp.)
Sep 18, 2019
 Source
Overall Rating:
2.5
AG
Verified Reviewer
Founder
Share
"Good for part time use"
What do you like best about Serpstat?

I got this via Appsumo which means I paid once. That alone was a big benefit as I use it for personal/freelnace use occasionally. If I needed fulltime access, I'd go with ahrefs but that costs much more.

What do you dislike about Serpstat?

Doesn't have the same range of tools as ahrefs/semrush for example. It's a budget version, but that's clear so not necessarily a problem.

What problems is Serpstat solving and how is that benefiting you?

Backlink research, evaluating whether to buy expired domains. Competitor research

Enterprise (> 1000 emp.)
Mar 25, 2017
 Source
Overall Rating:
2.5
TD
Tomasz D.
Growth Hacker
Share
"Disappointment"
What do you like best about Serpstat?

I like that I got an appsumo deal for a lifetime membership for like $30

What do you dislike about Serpstat?

I wasted too many hours on my research while there is completely no indication of organic positioning for keywords while the only indication is for paid positioning for them.

What problems is Serpstat solving and how is that benefiting you?

Keyword search volume, PPC price, PPC competitiveness

Small Business (50 or fewer emp.)
Dec 17, 2021
 Source
Overall Rating:
2.0
AG
Verified Reviewer
Founder
Share
"Solid tool, bad faith deals"
What do you like best about Serpstat?

Serpstat has a pretty accurate position tracking feature. It's exactly what I need to check where my pages are at a glance - going up, down, or stagnating. If you're using it as an at-a-glance tool, it works great.

What do you dislike about Serpstat?

* Occasionally glitches up. * Google KW search volume is totally out of whack in the AppSumo deal I took [possibly throttled]. * Biggest issue - the company will take away features from lifetime plans as they want. I can no longer update ranking positions after being able to do it for two years. Reached out to be told that this feature was never included in my plan [when it actually was] and that nothing can be done about it unless I forgo my lifetime plan and switch to plan billed month by month.

What problems is Serpstat solving and how is that benefiting you?

I'm currently doing KW research for several blog articles that I'm writing for my clients. Other than that, I generally check backlinks with Serpstat - basically, seeing what my competitors are doing in terms of external SEO and trying to top that.

Mid Market (51-1000 emp.)
Sep 20, 2019
 Source
Overall Rating:
2.0
AG
Verified Reviewer
Founder
Share
"Eh"
What do you like best about Serpstat?

Just like all the rest really. I like the chart

What do you dislike about Serpstat?

the bandwidth it takes up. I also hate that I bought a lifetime plan and it says I only have a few day left on the account???

What problems is Serpstat solving and how is that benefiting you?

none, looking elsewhere

Small Business (50 or fewer emp.)
Jan 23, 2019
 Source
Overall Rating:
1.5
AG
Verified Reviewer
Founder
Share
"An okay service if you are willing to take out one of the higher subscriptions"
What do you like best about Serpstat?

The user-interface is nice, but unfortunately there are some VERY tight limits on things unless you are willing to up your subscription to $69 per month, $149 per month, or $299 per month. For that kind of money there are, I feel, services that are better. That's not to say it isn't good, it is just that around every corner there seems to be a limit.

What do you dislike about Serpstat?

The need to upgrade to a higher level just to get a reasonable level of reporting.

What problems is Serpstat solving and how is that benefiting you?

Basic keyword research can be done quickly and easily. It has helped uncover some holes in our SEO strategy that would have been tough to uncover otherwise.

Small Business (50 or fewer emp.)
Feb 28, 2022
 Source
Overall Rating:
1.0
Olivier B. avatar
Olivier B.
Action Officer / Project Manager
Share
"They don't honor their LTD"
What do you like best about Serpstat?

It was a good tool at the beginning. The UI was good and there were many options.

What do you dislike about Serpstat?

They have removed most of the LTD features and tried to force me to upgrade. It's not fair at all.

What problems is Serpstat solving and how is that benefiting you?

I don't solve any issue anymore with them. I get better results with free tools.

Small Business (50 or fewer emp.)
Jul 30, 2019
 Source
Overall Rating:
1.0
AG
Verified Reviewer
Founder
Share
"Great potential, but falls well short"
What do you like best about Serpstat?

The featureset is everything I would like in an SEO tool.

What do you dislike about Serpstat?

None of the features work reliably. No crawling support for single page applications (reports our site as 1 page) Example: Looking at the overview dashboard for my projects, multiple components can be displaying the same data and yet have different values (on the same page). This is equally annoying when some pieces of data have updated and some haven't without any frame of reference as to when each value updated. Example: Regularly I'll be looking at the tracked keywords report and the data will be "loading" for an entire day while they refresh, why not display the old values along with a last updated date until there's new data.

What problems is Serpstat solving and how is that benefiting you?

I'm trying to track the SEO performance of our site.

Small Business (50 or fewer emp.)
Jul 23, 2019
 Source
Overall Rating:
1.0
AJ
Andrew J.
Marketing
Share
"Slow, Buggy and Lack of Customer Care"
What do you like best about Serpstat?

The lifetime plan seemed like a good idea.

What do you dislike about Serpstat?

The interface is slow. They make huge changes without explanations. The latest update removes tons of functionality. Customer service is also poor without any empathy for your problems. For instance, after remodelling there keyword tracker I contacted support and was told "We have announced all the changes in our social media"... really, brilliant. Lets get important feature update news from your latest tweets. Overall, it's the poorly developed slow UI that lets Serpstat down. While other software I've been using has improved year on year, Serpstat seems to be going backwards. If you can get a lifetime deal, then its probably still worth it. But on a monthly plan, you can do much better.

What problems is Serpstat solving and how is that benefiting you?

Keyword Rank Tracking.

Small Business (50 or fewer emp.)
Apr 08, 2019
 Source
Overall Rating:
1.0
JH
James H.
Founder
Share
"No longer any good for SEO and content writing"
What do you like best about Serpstat?

Serpstat previously allowed me to level up my marketing by giving me insights in to how people search and find content. However, recently their databases are terrible, with 90% of data not loading or not showing. I wish this was for markets that were obscure, but we are talking UK market, using fairly generic keywords, with terrible terrible results.

What do you dislike about Serpstat?

There data is out of date and not complete, and as such, I can no longer recommend Serpstat. I have now subscribed to SEM Rush, and their data set is amazing.

What problems is Serpstat solving and how is that benefiting you?

Previously, I've improved website rank for various sites on Google, and also customised content to make sure key queries are answered. Recently however, Serpstat has been useless, and has not provided any information.