Serpstat background blur-sm
Serpstat Logo
Serpstat
All-in-One SEO Platform
4.6
(459)
Why Findstack is free?
Findstack is free for users because vendors pay us when they receive web traffic and sales opportunities. Findstack directories list all vendors — not just those that pay us so that you can make the best-informed purchase decision possible.
Findstack offers objective and comprehensive comparisons to help you find the best software. We may earn a referral fee when you visit a vendor through our links. Learn more

Serpstat Reviews & Product Details

Serpstat Overview
What is Serpstat?

Serpstat is an all-in-one SEO analytics tool with keyword rank tracking popular among bluechip companies like Deloitte, Shopify, and Samsung. It goes without saying that Serpstat is a very reliable service, that delivers great insight into historical SERP data, keyword groupings via tags, and traffic distribution across domains. The keyword research part of the Serpstat ecosystem will give you in-depth URL analytics, and information on search questions to help improve SEO. Suggestions on keywords are provided, making it easier to incorporate into marketing campaigns as well.

Company Netpeak
Year founded 2013
Company size 51-200 employees
Headquarters Odesa, Odes'ka Oblast', Ukraine
Social Media
Serpstat Categories on Findstack
Crevio Logo
Crevio
Sponsored
5.0
(1)
$29.00/month
Crevio is a platform for creators to sell digital products, services, courses and access to other 3rd-... Learn more about Crevio
Ask Questions about Serpstat
What Serpstat is best for?
How does Serpstat compare to Frase.io?
What are the pros and cons of Serpstat?
Serpstat Product Details
Capabilities
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based
Support 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support
Training Documentation
Languages English
Serpstat Pros and Cons
Pros
  • Provides very detailed analytics
  • Offers very unique tools such as missing keywords, search question feature, and team mamangement
  • Keywords for social signals are available
  • It provides comprehensive keyword research tools like Keyword Clustering and Missing Keywords
  • You can be billed every 60 months which reduces plan prices by 35%
Cons
  • Site audit takes significantly longer versus other tools
  • Reports of buggy keyword accuracy
  • The number of keywords your can research in a day is limited
  • There are reports that the UI can be sluggish at times
Serpstat Features
Backlink Analysis
Broken Link Checker
Competitor Analysis
Competitor Keyword Analysis
Content Ideas
Content Optimization
Crawl Diagnostics
Google Analytics Integration
Heatmaps
Keyword Research
Keyword Tracking
Link Building Tools
Local SEO
Mobile SEO
On-Page SEO
PPC Keyword Tool
Page Speed Analysis
Rank Tracking
SEO Dashboard
SEO Performance Tracking
SEO Recommendations
SEO Reporting
SERP Analysis
Schema Markup
Site Audit
Social Media Integration
Technical SEO
Voice Search Optimization
Website Analytics
XML Sitemaps
Serpstat Media
Serpstat 0
Serpstat 1
Serpstat 2
Serpstat 3
Serpstat 4
Serpstat Screenshots
Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: March 12, 2025
Serpstat Logo
459 Serpstat Reviews
4.6 out of 5
Small Business (50 or fewer emp.)
Jan 18, 2019
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Great tool"
What do you like best about Serpstat?

I’m an entrepreneur and don’t have the desire to learn all about SEO. Luckily this tool makes it easy for to still remain competitive in the search engines!

What do you dislike about Serpstat?

I truly can’t think of anything I disline

What problems is Serpstat solving and how is that benefiting you?

SEO, keyword research, business health checkup

Mid Market (51-1000 emp.)
Jan 18, 2019
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Great tool for SEO audit"
What do you like best about Serpstat?

Great dashboard and user experience. Pulls excellent data and is an all-around crazy useful product.

What do you dislike about Serpstat?

There isn't much I dislike about this product.

What problems is Serpstat solving and how is that benefiting you?

Identifying errors on the website.

Small Business (50 or fewer emp.)
Jan 18, 2019
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"My bread and butter solution for SEO"
What do you like best about Serpstat?

I don't use SEO as intensively as other marketers might. However, anytime I'm going to create a new piece of content, my first stop is SerpStat. Within a few short minutes, I'm able to slice and dice search, competition, backlink and ranking data so that I can make intelligent decisions. I also really like the Serpstat ecosystem. I like their support videos, their articles and the emails they send. They keep me up to date on SEO matters without being overwhelming.

What do you dislike about Serpstat?

The only thing I say that I'm not too fond of is the fact that I don't have access to all the databases off the bat. But I guess it's fair enough for the really affordable price at which it's offered.

What problems is Serpstat solving and how is that benefiting you?

I RELY on Serpstat to keep my content optimized so that I can effortlessly drive organic traffic and improve my rankings in Google. Maybe more importantly, Serpstat gives me confidence in my content decisions.

Small Business (50 or fewer emp.)
Jan 18, 2019
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"I launches a website and it helped me quick and clear"
What do you like best about Serpstat?

That I have both technical answers and also keyword ranking details. i in the same platform.

What do you dislike about Serpstat?

The limited number of keywords at my plan is too small

What problems is Serpstat solving and how is that benefiting you?

I make sure that my content strategy can be effective the second day after publishing the articles.

Small Business (50 or fewer emp.)
Jan 17, 2019
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Online Data"
What do you like best about Serpstat?

Get to see who is doing it right online across various markets.

What do you dislike about Serpstat?

Not much to complain because it delivers.

What problems is Serpstat solving and how is that benefiting you?

Site Design, site structure as well as SEO and PPC planning. In just a few clicks the data is right in front of your eyes.

Small Business (50 or fewer emp.)
Jan 17, 2019
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Great SEO platform"
What do you like best about Serpstat?

The data that is available is very robust and helps you gain a better understanding.

What do you dislike about Serpstat?

The UI could be updated a bit to be more modern but its really not a negative.

What problems is Serpstat solving and how is that benefiting you?

The biggest is just getting a better understanding of a sites SEO health so I can then make actionable changes to improve SERP results.

Small Business (50 or fewer emp.)
Jan 17, 2019
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"After 1 year of use"
What do you like best about Serpstat?

For me, the most I like is the combination of track my rankings, see for what keywords I'm ranking and also my competitors. And the most, be able to check backlinks of competitors.

What do you dislike about Serpstat?

There are some issues with the interface that forces you to click in order to see more information (backlinks section). Also when downloading backlinks info as CSV, there are problems with acents (UTF-8).

What problems is Serpstat solving and how is that benefiting you?

More opportunities for my backlinking campaings.

Mid Market (51-1000 emp.)
Jan 16, 2019
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Awesome Team Management mode!"
What do you like best about Serpstat?

Excellent feature with a simple and intuitive interface. With its help, I easily control the work of my small team. And I'm confident in the information security as members of my team receive limited rights. And my account cannot be deleted or changed somehow.

What do you dislike about Serpstat?

Sometimes it works very slow, but not a big deal

What problems is Serpstat solving and how is that benefiting you?

Monitor the work of my team in one place

Small Business (50 or fewer emp.)
Aug 07, 2018
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Keyword Clustering + Tracking multiple regions!"
What do you like best about Serpstat?

First off, this is a very underestimated tool and does all the tricks for a penny. You get thousands of keywords to cluster in a matter of just minutes compared to hours of manual work. Multiple regional areas make positions tracking easy and effective. All in all, a great tool!

What do you dislike about Serpstat?

Tracking the same keywords in different regions costs you monthly limits. Tracking 10 keywords across ten different regional databases will account for 100 tracked keywords in your project.

What problems is Serpstat solving and how is that benefiting you?

Streamlined keyword clustering process for clients; makes client reporting on site's positions and competitors easy.

Small Business (50 or fewer emp.)
May 01, 2018
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Very good and affordable SEO tool"
What do you like best about Serpstat?

First the great and fast responding support team. The software has lots of functions and is easy to use. The site audit function helped me to find errors i first overlooked and optimize the websites. Affordable price.

What do you dislike about Serpstat?

Not much at this point. At first, i had to get used to the user interface

What problems is Serpstat solving and how is that benefiting you?

Solve SEO problems and get better visibility for websites in Google.

Small Business (50 or fewer emp.)
Dec 28, 2017
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"it's great."
What do you like best about Serpstat?

I am extremely pleased! If I can only choose an SEO tool it will be Serpstat.

What do you dislike about Serpstat?

So far, there is nothing I do not like. I still find some of its functionalities even though I use it some time ago.

What problems is Serpstat solving and how is that benefiting you?

Serpstatus helps me with all the SEO and ranking issues, I'm successful in targeting the site and I get the clarity of what level I am.

Small Business (50 or fewer emp.)
Jun 16, 2017
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Customer Service is Fantastic."
What do you like best about Serpstat?

Each time I come across a new question (or an old one I've already forgotten the answer to!) I can quickly jump on skype on my personal support contact replies right away with a clear and concise explanation.

What do you dislike about Serpstat?

There's a lot to learn with Serpstat but that's more to do with the complexity of SEO itself than the software.

What problems is Serpstat solving and how is that benefiting you?

We're a small organisation with a couple of websites, e-commerce and wordpress information based. We already have plenty of content online but structuring it in the most beneficial way is our main challenge.

Small Business (50 or fewer emp.)
May 30, 2017
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Great SEO software!"
What do you like best about Serpstat?

This is a very robust system. You can monitor every aspect of your site, keywords, competitors, and everything else you will need for your business.

What do you dislike about Serpstat?

I have not found anything I don't like yet. They have pretty good documentation and quick support.

What problems is Serpstat solving and how is that benefiting you?

Serpstat is helping us improve our SEO by giving us a great look at what is really going on.

Small Business (50 or fewer emp.)
Apr 20, 2017
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Superb All Round Tool For SEO"
What do you like best about Serpstat?

Keyword research, great alternative to SEMRush. Keyword tracking is spot on. Backlink analysis is also quality. Site audits are great. I could go on...

What do you dislike about Serpstat?

Nothing so far, it's been a great purchase for me.

What problems is Serpstat solving and how is that benefiting you?

It's a great tool that covers things that I used to use a range of tools for so I can save on other monthly subscriptions.

Mid Market (51-1000 emp.)
Apr 18, 2017
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Great service!"
What do you like best about Serpstat?

All under one roof, keywords and competitors analysis, website audit

What do you dislike about Serpstat?

Nothing so far, I'm still learning how to use at a granular level

What problems is Serpstat solving and how is that benefiting you?

any issues related to SEO and ranking

Mid Market (51-1000 emp.)
Apr 18, 2017
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"SEO swiss army knife"
What do you like best about Serpstat?

It’s a real Swiss army knife for SEO specialists, 5 tools in one place is what you need to work on projects from A to Z. Another great feature is PDF export. You get a ready-to-send reports for your clients.

What do you dislike about Serpstat?

Loading speed sometimes is too low. White label feature is a bit raw as not all logos are displayed correctly.

What problems is Serpstat solving and how is that benefiting you?

Analyzing clients' websites, tracking their rankings to estimate the work accomplished, creating custom reports.

Mid Market (51-1000 emp.)
Apr 13, 2017
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Good choice for a beginner"
What do you like best about Serpstat?

It saved me when I was short of money at the beginning. It's great effective tool with low price and it's available for everyone. Now I still convinced that it's one of the best tool for SEO. I still use it, but now I can afford some extra tools.

What do you dislike about Serpstat?

I want more databases. In general it's great. I cant even come up with some limitations.

What problems is Serpstat solving and how is that benefiting you?

Promoting my website and creating content

Small Business (50 or fewer emp.)
Apr 11, 2017
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"How Serpstat can help you in SEO"
What do you like best about Serpstat?

I like a convenience of the service and the opportunity to make competitors analysis due to theirs visibility in Search Engines and keywords ranking. Also I usually track the situation of projects that I promoted.

What do you dislike about Serpstat?

I dislike the lack of statistics about backlinks. I mean the amount of information and the presenting of it. For example, I can’t sort by nofollow or follow backlinks. I have to use other services in addition.

What problems is Serpstat solving and how is that benefiting you?

I found the missing keywords, also it is rather easy now to prepare the content-plan.

Mid Market (51-1000 emp.)
Apr 07, 2017
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Perfect tool to build an effective Internet marketing strategy"
What do you like best about Serpstat?

First of all, it is as easy to use as possible. Even when you start working with Serptst, it doesn't look frightening or too complex. Therefore, it is possible to save a lot of time and go straight to your main objectives. Keyword research is just perfect. As a specialist that constantly works on content optimization, I cannot imagine my work without this tool.

What do you dislike about Serpstat?

Maybe the design is too strict – sometimes a tiny portion of fun helps you to proceed your work with increased energy :) But if it does not affect service productivity - I don't mind.

What problems is Serpstat solving and how is that benefiting you?

My content is perfeclty optimized and the traffic rates have seriously increased during the period I am working with Serpstat.

Small Business (50 or fewer emp.)
Apr 06, 2017
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Great all in one tool "
What do you like best about Serpstat?

Tons of data about both traffic and links, great API

What do you dislike about Serpstat?

Not much! UI could use some work in areas and the visibility score could update more frequently

What problems is Serpstat solving and how is that benefiting you?

More competitor data, it makes domain analysis way easier