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Shopify E-Commerce Platforms logo
Shopify
Empowering Your Online Store
4.4
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Shopify Reviews: 4.4/5 — Solid Choice

Shopify Overview
What is Shopify?

Shopify is an eCommerce platform that is nearly synonymous with eCommerce businesses. Best known for being a simple and effective tool for retailers, Shopify makes it quick and easy to create a shopping portal that offers dropshipping access and social media sales tools. It’s an accessible solution that simplifies the entire process of getting something up and running, with lots of customization options, and options to customize core functionality as your business grows. The platform also supports an extensive range of payment processing options.

Company Shopify Inc.
Year founded 2006
Company size 10,001+ employees
Headquarters Ottawa, Ontario, Canada
Social Media
Managed by:
KD
Kristina Dahl Hesthaven
Personal Trainer Coach
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Ask Questions about Shopify
What Shopify is best for?
How does Shopify compare to Stan Store?
What are the pros and cons of Shopify?
Shopify Product Details
Capabilities
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based, Mobile Android, Mobile iPad, Mobile iPhone
Support 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support
Training Documentation
Languages English
Shopify Pros and Cons
Pros
  • Best-in-class eCommerce tools for online retailers
  • Integrations with a range of tools and apps via the Shopify app store
  • Comprehensive inventory management via the Shopify POS Pro plan
  • Customer management tools included in all plans for creating client profiles
  • Lots of customization options with the app store
Cons
  • POS subscription also requires a subscription to the eCommerce service
  • The offline mode often suffers from outages.
  • Not the best SEO performance
  • Minimal checkout customization options
Shopify Features
Abandoned Cart Recovery
Affiliate Program
CMS Integration
Customer Management
Customer Reviews
Customizable Templates
Discount Management
Email Marketing
Fraud Detection
Gift Cards
Inventory Management
Loyalty Program
Shopify Media
Shopify video thumbnail
Shopify 0
Shopify 1
Shopify 2
Shopify 3
Shopify Screenshots
Shopify screenshot 1
Shopify screenshot 2
Shopify screenshot 3
Shopify screenshot 4
Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: October 15, 2026
Shopify E-Commerce Platforms logo
4,477 Shopify Reviews
4.4 out of 5
Small Business (50 or fewer emp.)
Aug 07, 2023
 Source
Overall Rating:
4.0
KC
Kishor C.
Developer
Share
"Shopify is now stable and flexible than ever before"
What do you like best about Shopify?

Shopify is a cost-effective ecommerce platform. It allows a layman to set up a store and run it for a nominal subscription charge per month. All the basic ecommerce functionalities are there in the basic plan

What do you dislike about Shopify?

Flexibility in design and functionality is limited. Lot of limitations are there in customizing the platform for a specific use. Number of third-party apps are limited

What problems is Shopify solving and how is that benefiting you?

Huge initial investment involved in developing an ecommerce platform can be avoided by using Shopify. there is no need of spending extra on server and other infrastructure

Enterprise (> 1000 emp.)
Jul 28, 2023
 Source
Overall Rating:
4.0
DV
Daniel V.
Software
Share
"good and simple"
What do you like best about Shopify?

that's it's not hard to set your own website up

What do you dislike about Shopify?

Although Shopify offers a wide range of themes, design customization is limited. the prices of a subscription is also not cheap. you also have to pay for some other things like some extension for your website

What problems is Shopify solving and how is that benefiting you?

that's it's user friendly but also owner friendly.

Mid Market (51-1000 emp.)
Jul 11, 2023
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Very easy to use and cost effective"
What do you like best about Shopify?

I like that it is very simple and easy to use, obviously after learning how to use it, it makes very easy the management of orders, coupons, changes and much more.

What do you dislike about Shopify?

What I don't like too much is the costs, for a big company could be easy to cover the cost but for a small entrepreneur, at the beggining could become something unreachable.

What problems is Shopify solving and how is that benefiting you?

It helps us to manage the orders that are being put in The online store, it is very friendly to use and it is very easy to make corrections or anything that needs to be done, it is also very easy to learn how to use Shopify.

Mid Market (51-1000 emp.)
Jun 27, 2023
 Source
Overall Rating:
4.0
AR
Annadi R.
Founder
Share
"Good shopify"
What do you like best about Shopify?

It provides all e-commerce business features, such as hosting, security and payment gateways.

What do you dislike about Shopify?

When switching from Shopify to other, it isn't easy to migrate store and data

What problems is Shopify solving and how is that benefiting you?

It solves various problems regarding Scalability and flexibility, Inventory Management, App integrations and extensions

Small Business (50 or fewer emp.)
Jun 26, 2023
 Source
Overall Rating:
4.0
BD
Balamurugan D.
Ceo
Share
"Shopify store for your Ecommerce Business"
What do you like best about Shopify?

It is one of the popular and ease of use eCommerce platforms for your business. It has numerous payment gateways for the customer to make purchase the product online.

What do you dislike about Shopify?

It has customisation limitations compared to other eCommerce platforms like prestahop etc. it has monthly costs and transaction fees

What problems is Shopify solving and how is that benefiting you?

It is one of the good eCommerce platform for your business it simplifies the creation of online store allows business to quickly get their product or services online.

Mid Market (51-1000 emp.)
Jun 23, 2023
 Source
Overall Rating:
4.0
AS
Aengala S.
Founder
Share
"Shopify"
What do you like best about Shopify?

It is known for its easy-to-use interface and provides a straightforward setup process.

What do you dislike about Shopify?

It has certain boundaries in terms of flexibility in design, and it charges transaction fees on each sale made

What problems is Shopify solving and how is that benefiting you?

It solves various problems related to setting up and running an online store . Some of the typical business problem Shopify solves are : 1. Easy setup and management 2. Scalability and readability 3. Mobile optimisation 4. Security and reliability

Mid Market (51-1000 emp.)
Jun 14, 2023
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Sell your products Hassle-free"
What do you like best about Shopify?

Analytics and reports for commerce transactions

What do you dislike about Shopify?

Basic or paid version of Shopify have more flexibility

What problems is Shopify solving and how is that benefiting you?

It gives enough insights for a non-coder to know how the website is doing regarding products sales, inventory updation, and overall user flow.

Mid Market (51-1000 emp.)
Jun 07, 2023
 Source
Overall Rating:
4.0
NK
Nikhil K.
Founder
Share
"One of the best CMS platform I ever used."
What do you like best about Shopify?

Ease of use, required minimum efforts and available variety of themes.

What do you dislike about Shopify?

Not able to customize the website as per client requirements.

What problems is Shopify solving and how is that benefiting you?

To setup a website as fast as possible for D2C brands and analyse the data.

Mid Market (51-1000 emp.)
Jun 07, 2023
 Source
Overall Rating:
4.0
AG
Akshay G.
Growth Analayst
Share
"Shopify User review"
What do you like best about Shopify?

Have very good experience compare ot other stores

What do you dislike about Shopify?

Most helpful app with all require data available

What problems is Shopify solving and how is that benefiting you?

Customer data Customer journey Can use other apps integrated

Mid Market (51-1000 emp.)
Jun 06, 2023
 Source
Overall Rating:
4.0
RR
Ravi R.
Lead, Advertising
Share
"Awesome platform to host website"
What do you like best about Shopify?

It data flow and analytics helps me a lot for setting up the campaigns

What do you dislike about Shopify?

Very limited use cases features and the revenue sharing model

What problems is Shopify solving and how is that benefiting you?

It's help me while working on pixel integration

Small Business (50 or fewer emp.)
May 19, 2023
 Source
Overall Rating:
4.0
MS
Mariah S.
Ceo
Share
"Good for Drop shipping Business"
What do you like best about Shopify?

I have been using Shopify as a storefront for my shirt drop shipping business. It did take some time to get used to the platform but I do like how I can integrate my Etsy store with shopify and I can compare prices for goods through Shopify.

What do you dislike about Shopify?

It is kind of expensive especially since I am not a large business bringing in a lot of revenue every month. The plans are $30+ a month which is a little steep for someone just starting out.

What problems is Shopify solving and how is that benefiting you?

It makes finding a reliable seller for my dropshipping business quick and easy. Shopify really does all the work for me after I create my product and put it for sale in my store.

Mid Market (51-1000 emp.)
May 09, 2023
 Source
Overall Rating:
4.0
Katelyn M. avatar
Katelyn M.
Sr Ux Designer
Share
"Great for out of the box store but not for customization"
What do you like best about Shopify?

I think shopify is great for people that want a store out of the box and that have little to no coding experience.

What do you dislike about Shopify?

As a developer I think that there are limitations to what you can actually customize.

What problems is Shopify solving and how is that benefiting you?

It's easy for users to shop and buy products that the company is selling.

Small Business (50 or fewer emp.)
May 09, 2023
 Source
Overall Rating:
4.0
KA
Kristina A.
Founder
Share
"Great user experience but needs more analytics"
What do you like best about Shopify?

With Shopify, it is quick and easy to set up an online store, manage inventory and process payments. Additionally, Shopify offers a range of tools and features to help you create a professional-looking website, as well as analyze website performance to see what’s working and what’s not.

What do you dislike about Shopify?

Lack of in depth analytics for bigger brands, hard to make decisions with lack of data that's not provided. Would love to see more growth in analytics area and reporting

What problems is Shopify solving and how is that benefiting you?

We can sell in different countries and easily schedule our promotions and achieve growth in DTC space + use a variety of apps that makes user experience better on our website

Mid Market (51-1000 emp.)
Apr 27, 2023
 Source
Overall Rating:
4.0
MH
Mohab H.
Member Experience In Tempo
Share
"Essential and Fast!"
What do you like best about Shopify?

The amount of useful data about my work helps me with knowing the customer's orders, the details of the orders, and the receipts for each order. Also, it is very usable and efficient.

What do you dislike about Shopify?

The user graphical interface is not user-friendly. Also, the orders page can be more classified by using more search filters. Also, the search functions need to improve.

What problems is Shopify solving and how is that benefiting you?

It helps so much with identifying the customer's orders along with all the other order details such as tracking numbers, order details, etc. It is easy to use.

Small Business (50 or fewer emp.)
Apr 20, 2023
 Source
Overall Rating:
4.0
Ivan V. avatar
Ivan V.
Operations Team Member
Share
"Great software for first time users!"
What do you like best about Shopify?

It does an excellent job of allowing us to categorize products and personalize our products.

What do you dislike about Shopify?

I want more report functionality on a whole scale level.

What problems is Shopify solving and how is that benefiting you?

It's our primary system for selling our retail products. It bridges our social media stores which are crucial to sales.

Mid Market (51-1000 emp.)
Apr 17, 2023
 Source
Overall Rating:
4.0
Ankit B. avatar
Ankit B.
Analyst
Share
"One of the best platform to open your SHOP"
What do you like best about Shopify?

Shopify makes selling easy and efficient. Building a site is easy and the software interface is quite good with analytical functionalities. Shopify sites are comparatively fast. I didn't face any problems with the platform and it is good for all small, mid, and large organizations.

What do you dislike about Shopify?

It is hard to customize by code like the header editing section and conversion tracking installation. Also, there is not a large variety of themes. I feel that pricing is high because they also charge a fee on each transaction.

What problems is Shopify solving and how is that benefiting you?

It's easy to use and design an online shop, they have all the features which an e-commerce shop needs. Customer support is good they respond quickly. They have a wide range of payment gateways. Integration with other software is good.

Small Business (50 or fewer emp.)
Mar 31, 2023
 Source
Overall Rating:
4.0
BB
Bill B.
Sales Manager
Share
"Greatsoftware for small business"
What do you like best about Shopify?

Shopify makes it easy for my small bike shop to sell online and keep us competitive with larger online retailers. We can import inventory direct from our larger suppliers and often ship directly from supplier to customers home!

What do you dislike about Shopify?

Haven't found anything really negative about Shopify yet. Much nicer than our old software in most ways. I do find that if an item is in our suppliers warehouse it lists as instock on our website which can confuse customers looking to shop our store

What problems is Shopify solving and how is that benefiting you?

Shopify is allowing us to compete with larger online retailers and increase our footprint beyond our brick-and-mortar. It manages orders well and the internal notes systems allow both of our stores to be on the same page!

Small Business (50 or fewer emp.)
Mar 30, 2023
 Source
Overall Rating:
4.0
LA
Laura A.
Founder
Share
"Managing customer orders."
What do you like best about Shopify?

The way orders can be managed and easy cancellation and refund functions.

What do you dislike about Shopify?

Sometimes the information on purchases is not entirely clear.

What problems is Shopify solving and how is that benefiting you?

The management of orders and being able to process cancellations, returns, refunds on the same platform.

Mid Market (51-1000 emp.)
Mar 08, 2023
 Source
Overall Rating:
4.0
JW
Jonathan W.
Founder
Share
"Shopify allows us more flexibility"
What do you like best about Shopify?

Shopify allows us to set pickup options at each of our stores at a rate that works best for our production schedule.

What do you dislike about Shopify?

Editing large amounts of items can be a pain

What problems is Shopify solving and how is that benefiting you?

Production is based on a multiple day schedule and Shopify allows us to set the correct limitations on our pickup and preorder schedule

Small Business (50 or fewer emp.)
Mar 03, 2023
 Source
Overall Rating:
4.0
Vipul C. avatar
Vipul C.
Marketing Lead
Share
"Very good E-commerce"
What do you like best about Shopify?

UI and UX is much better then Woocommerce. The facility and User freindly options are there. Single person can handel lots of things seamlessly in shopify. No Code kind of tool

What do you dislike about Shopify?

everything is on cost here. Very less app who are free. You have to pay for alomoist everything new you want to do on shopify. Very good for if you are earning big

What problems is Shopify solving and how is that benefiting you?

They are solving lots of things. like heavily loaded on the website. Easy Drop and down and one person army kind od features. easy Buying and better user experience.

Mid Market (51-1000 emp.)
Feb 02, 2023
 Source
Overall Rating:
4.0
Mousumi C. avatar
Mousumi C.
Virtual Assistant
Share
"Easy to understand and use."
What do you like best about Shopify?

Shopify is, without a doubt, the best e-commerce platform now. I use this platform, this is my work. I also teach new guys at work about Shopify and they find it very easy to use.

What do you dislike about Shopify?

Nothing, however things are changing fast so I am looking forward to the new features Shopify is going to add in coming years. Hopefully the platform will be even faster.

What problems is Shopify solving and how is that benefiting you?

I do not have to use multiple websites anymore. Shopify solves it all. It saves time and money. One worker can do it all. I do not need to consult my workers either.

Small Business (50 or fewer emp.)
Jan 03, 2023
 Source
Overall Rating:
4.0
AB
Angel B.
Vice President Coo
Share
"User friendly, all-in-one e-commerce solution"
What do you like best about Shopify?

Shopify is great for small businesses just starting out. It is very user-friendly, reliable, easy to explore and navigate, and makes basic shipping easy. This platform integrates with most everything.

What do you dislike about Shopify?

The difference between the Advanced Plan and Shopify Plus is outrageous. For a mid-sized company, the Plus plan is unattainable but necessary for many features. This creates the need for multiple apps, workarounds, and individually coded templates. There are new and very unnecessary updates to Shopify frequently. For our business, most of these updates have recently been useless and have increased the time it takes for us to do something or limited the capabilities of the Advanced Plan. The ability to print customs documents for international shipments is beneficial in theory, but how they print in Shopify does not work for orders with discounted pricing. Customs offices often reject these forms.

What problems is Shopify solving and how is that benefiting you?

Shopify is an easy, reliable e-commerce platform that integrates easily and provides website, e-commerce, order fulfillment, shipping, and basic analytics all in one.

Small Business (50 or fewer emp.)
Dec 19, 2022
 Source
Overall Rating:
4.0
KQ
Kyle Qc Q.
E Com Director At Quik Camo
Share
"Simple Online Retail Website Builder"
What do you like best about Shopify?

Shopify allows you to be up and selling with a secure checkout in just a few hours. There are themes that are free and easy to use. You can connect apps to add features to your website in just a few clicks with no coding. If there is coding, the app developer usually will help.

What do you dislike about Shopify?

The themes are okay, but unless you have a very simple line of products you'll need to get apps and maybe even hire a developer. There needs to be more product page modifications built-in on the Shopify themes. Also being able to have different variant lifestyle images would be helpful

What problems is Shopify solving and how is that benefiting you?

Selling physical products directly to consumers. It also makes it really easy to advertise on Facebook and Google.

Small Business (50 or fewer emp.)
Dec 15, 2022
 Source
Overall Rating:
4.0
Hanna H. avatar
Hanna H.
Content Advisor
Share
"it good but the upgrades have a lot of glitches"
What do you like best about Shopify?

It is easy to use and, to make a training of it, you can customize your features in a straightforward way

What do you dislike about Shopify?

the problem with it with the updates that everytime they do a new updates it will have a lot of gaps

What problems is Shopify solving and how is that benefiting you?

it takes two to three days to solve specific problem

Small Business (50 or fewer emp.)
Dec 12, 2022
 Source
Overall Rating:
4.0
Rushina M. avatar
Rushina M.
Graphic Designer
Share
"User friendly and easy to use"
What do you like best about Shopify?

Shopify is easy to use even for those who are just starting out. Whether you're a small company or a large company, Shopify definitely has everything that you need to get started on selling your product.

What do you dislike about Shopify?

There are very few dislikes, but the coding of your website or theme you choose to use can sometimes run into problems such as banner, Styles used across desktop and mobile

What problems is Shopify solving and how is that benefiting you?

Shopify is removing the problem of finding a way for small companies and large companies to successfully sell their products and reach their clientele by making it simple and easy to use for anyone on your team

Mid Market (51-1000 emp.)
Nov 29, 2022
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Digital Marketing Manager"
What do you like best about Shopify?

What I like best about Shopify is that it easily links to our social channels where we can tag products for consumers to purchase.

What do you dislike about Shopify?

I find the platform to be confusing when looking for how many items of a product have been sold.

What problems is Shopify solving and how is that benefiting you?

Shopify helps us keep track of our products and what products we have sold.

Small Business (50 or fewer emp.)
Oct 19, 2022
 Source
Overall Rating:
4.0
MA
Mohd A.
Web Devloper
Share
"User-friendly and and modern way to sell online"
What do you like best about Shopify?

When it comes to create an E-Commerce website with ease, only shopify's name comes to my mind. It has different type of themes matching your brand and niche. It also have many apps, apps addes more features and functions to your online store. If you are a developer then shopify provides you easy access to the code editor, you can modify any part of the theme.

What do you dislike about Shopify?

Shopify is not cost effective for the seller who has just started their business online, it comes with 7 days free triel which less than the other alternatives. The number of free apps available on the shopify are less, sometimes you have pay for a app or functionality that a apps provide alternatively free for WooCommerce, which is totally free.

What problems is Shopify solving and how is that benefiting you?

As a developer, shopify helps me to create E-commerce websites for my clients which they can manage by their own. It takes less time to create a proper Ecommerce flow with the premade themes templates and apps. It also benefits the clients, they can easily manage their products, sells, invoices, stocks etc. which lacks in most of the other ecommerces platforms.

Small Business (50 or fewer emp.)
Oct 04, 2022
 Source
Overall Rating:
4.0
DD
Dawei D.
Ceo
Share
"Easy to learn/use platform"
What do you like best about Shopify?

Easy to understand. Intuitive platform alors comes with a POS system for in store.

What do you dislike about Shopify?

Too many basic features not included for which I need to download applications.

What problems is Shopify solving and how is that benefiting you?

Integrating my online sales plaform and my retail locations.

Small Business (50 or fewer emp.)
Sep 24, 2022
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Easy to Setup ECommmerce"
What do you like best about Shopify?

Shopify offers a user-friendly and simple way to set up an ecommerce website. It offers support for both physical and digital products. It also seamlessly integrates with a variety of dropshipping and inventory management platforms.

What do you dislike about Shopify?

Shopify's customization options are fairly limited and end up in many Shopify sites looking very similar. The cost of Shopify is also more than some of its competitors, which may be impactful for a start-up.

What problems is Shopify solving and how is that benefiting you?

Before we moved to our own self-hosted solution, Shopify allowed us to get our online shop up and running quickly. It was fairly straight forward to set up and didn't require a lot of specialized technical knowledge or support.

Small Business (50 or fewer emp.)
Sep 23, 2022
 Source
Overall Rating:
4.0
MN
Melody N.
Controller
Share
"Great tool for Small & Midsize Companies"
What do you like best about Shopify?

Shopify is very user friendly. Someone with very little experience can set up and manager a store. It is a tool that minimizes the barrier to entry for many small companies.

What do you dislike about Shopify?

They are working on upgrading the platform tirelessly but there are still aspects of the tool that are lacking. Some of the API tools are unreliable and support can be a little slow.

What problems is Shopify solving and how is that benefiting you?

Shopify provides a reliable tool at a very affordable cost. Shopify makes managing a website seamless and provide reliable analytics for Finance and Accounting.