Shopify background blur-sm
Shopify E-Commerce Platforms logo
Shopify
Empowering Your Online Store
4.4
Why Findstack is free?
Findstack is free for users because vendors pay us when they receive web traffic and sales opportunities. Findstack directories list all vendors — not just those that pay us so that you can make the best-informed purchase decision possible.
Advertising disclosure: Findstack offers objective, editorially independent comparisons to help you find the best software. Some links on this page are affiliate links — we may earn a commission when you visit a vendor through our links, at no additional cost to you. Affiliate relationships never influence our ratings, rankings, or reviews. Disclosure policy | Methodology

Shopify Reviews: 4.4/5 — Solid Choice

Shopify Overview
What is Shopify?

Shopify is an eCommerce platform that is nearly synonymous with eCommerce businesses. Best known for being a simple and effective tool for retailers, Shopify makes it quick and easy to create a shopping portal that offers dropshipping access and social media sales tools. It’s an accessible solution that simplifies the entire process of getting something up and running, with lots of customization options, and options to customize core functionality as your business grows. The platform also supports an extensive range of payment processing options.

Company Shopify Inc.
Year founded 2006
Company size 10,001+ employees
Headquarters Ottawa, Ontario, Canada
Social Media
Managed by:
KD
Kristina Dahl Hesthaven
Personal Trainer Coach
Shopify Categories on Findstack
Crevio E-Commerce Platforms logo
Crevio
Sponsored
5.0
(1)
Free plan available
Crevio is AI that runs your small business: it builds your website, finds your customers, takes paymen... Learn more about Crevio
Ask Questions about Shopify
What Shopify is best for?
How does Shopify compare to Crevio?
What are the pros and cons of Shopify?
Shopify Product Details
Capabilities
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based, Mobile Android, Mobile iPad, Mobile iPhone
Support 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support
Training Documentation
Languages English
Shopify Pros and Cons
Pros
  • Best-in-class eCommerce tools for online retailers
  • Integrations with a range of tools and apps via the Shopify app store
  • Comprehensive inventory management via the Shopify POS Pro plan
  • Customer management tools included in all plans for creating client profiles
  • Lots of customization options with the app store
Cons
  • POS subscription also requires a subscription to the eCommerce service
  • The offline mode often suffers from outages.
  • Not the best SEO performance
  • Minimal checkout customization options
Shopify Features
Abandoned Cart Recovery
Affiliate Program
CMS Integration
Customer Management
Customer Reviews
Customizable Templates
Discount Management
Email Marketing
Fraud Detection
Gift Cards
Inventory Management
Loyalty Program
Shopify Media
Shopify video thumbnail
Shopify 0
Shopify 1
Shopify 2
Shopify 3
Shopify Screenshots
Shopify screenshot 1
Shopify screenshot 2
Shopify screenshot 3
Shopify screenshot 4
Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: November 13, 2026
Shopify E-Commerce Platforms logo
4,477 Shopify Reviews
4.4 out of 5
Small Business (50 or fewer emp.)
Aug 08, 2017
 Source
Overall Rating:
3.0
AG
Verified Reviewer
Founder
Share
"Good"
What do you like best about Shopify?

Fast easy useful handy not fansy and complicated

What do you dislike about Shopify?

The instructions none useful options categories

What problems is Shopify solving and how is that benefiting you?

Sava my time

Enterprise (> 1000 emp.)
Aug 08, 2017
 Source
Overall Rating:
3.0
AG
Verified Reviewer
Founder
Share
"Convenient and easy to use"
What do you like best about Shopify?

Shopify is convenient and easy and user friendly, fast server, easy customization. Have high volume retailers

What do you dislike about Shopify?

The search function could be made a little better, the servers are fast however there are times when the search function takes time and isn't as fast as it could be

What problems is Shopify solving and how is that benefiting you?

Business e- commerce solutions, finding products to buy and sell. Playing with the ecommerce platform made me realize how fast the servers are and how efficient it is. Also easy customization as well as high volume retailers was another benefit that i realized. Shopify is pretty convenient and user friendly which makes it easy to use.

Mid Market (51-1000 emp.)
Aug 03, 2017
 Source
Overall Rating:
3.0
AG
Verified Reviewer
Founder
Share
"Great product to use "
What do you like best about Shopify?

That you can sell and get set up wit little effort

What do you dislike about Shopify?

No others to compare to compare to so nothing to dislike

What problems is Shopify solving and how is that benefiting you?

Easy simplified platform to sell on

Small Business (50 or fewer emp.)
Jul 31, 2017
 Source
Overall Rating:
3.0
AG
Verified Reviewer
Founder
Share
"Its ok"
What do you like best about Shopify?

Easy to use platform, easy to understand and lots of add ons

What do you dislike about Shopify?

Monthly price ends up way too high for what it is in some cases

What problems is Shopify solving and how is that benefiting you?

Custom product builder

Mid Market (51-1000 emp.)
Jul 25, 2017
 Source
Overall Rating:
3.0
AG
Verified Reviewer
Founder
Share
"Shopify"
What do you like best about Shopify?

I like how customizable Shopify is, We are able to describe products and sales

What do you dislike about Shopify?

Hard to access. I am not able to go in and make a lot of changes myself

What problems is Shopify solving and how is that benefiting you?

Google Shopping campaigns - now have a lot more control of the feed

Small Business (50 or fewer emp.)
Jul 24, 2017
 Source
Overall Rating:
3.0
LS
Luke S.
Ui/Ux Designer (Contract)
Share
"Pretty good at what it does"
What do you like best about Shopify?

It syncs well with Quickbooks which is amazing and also has a decent interface for navigating and finding information.

What do you dislike about Shopify?

It's not super intuitive and I didn't find it easy to sort things the way I want to or build a system that I felt was useful.

What problems is Shopify solving and how is that benefiting you?

It syncs accounts and reduces time needed to update a million things individually which is great.

Small Business (50 or fewer emp.)
Jul 17, 2017
 Source
Overall Rating:
3.0
AG
Verified Reviewer
Founder
Share
"Easy to use, a few annoyances however."
What do you like best about Shopify?

Easy to design web page. Easy to set up menus.

What do you dislike about Shopify?

Can't move multiple product at one time when organizing collections.

What problems is Shopify solving and how is that benefiting you?

Selling product and connecting to customer.

Small Business (50 or fewer emp.)
Jul 15, 2017
 Source
Overall Rating:
3.0
AG
Verified Reviewer
Founder
Share
"Shopify"
What do you like best about Shopify?

I like the fact that Shopify Develops computer software for online stores or purchasing websites.

What do you dislike about Shopify?

I don't think that it is as user friendly as it could be. Although it is not extremely difficult to use I feel that it can be a little more user friendly.

What problems is Shopify solving and how is that benefiting you?

I actually use this away from my main job/career. It allows me to sell things that I hand make.

Small Business (50 or fewer emp.)
Jul 14, 2017
 Source
Overall Rating:
3.0
AG
Verified Reviewer
Founder
Share
"Although convenient, not my favorite"
What do you like best about Shopify?

Shopify made it easy to set up a website

What do you dislike about Shopify?

It was difficult to work on SEO on Spotify

What problems is Shopify solving and how is that benefiting you?

Shopify gave me the ability to quickly and easily set up an ecommerce website that connected to many helpful apps.

Small Business (50 or fewer emp.)
Jul 13, 2017
 Source
Overall Rating:
3.0
AG
Verified Reviewer
Founder
Share
"Easy to use "
What do you like best about Shopify?

Setup for an online shop can be done fast and without much knowledge on the subject. Was able to complete adding all items for my shop in a couple hours.

What do you dislike about Shopify?

It does get repetitive and mind numbing to input over and over but that would be hard to avoid with any software.

What problems is Shopify solving and how is that benefiting you?

We sell to education and needed to get an online shop up in a day for a government bid requirement. It is a benefit to show during the bid process.

Small Business (50 or fewer emp.)
Jun 22, 2017
 Source
Overall Rating:
3.0
AG
Verified Reviewer
Founder
Share
"Shopify is Good"
What do you like best about Shopify?

It is easy to use and was simple to migrate.

What do you dislike about Shopify?

Too many options, and the app store is confusing.

What problems is Shopify solving and how is that benefiting you?

My ecommerce needs

Small Business (50 or fewer emp.)
May 30, 2017
 Source
Overall Rating:
3.0
KC
Kelsey C.
Director Of Sales And Marketing
Share
"Good fit at the start, but didn't keep up."
What do you like best about Shopify?

Shopify was incredibly simple to use and setup for someone who was just getting started with the business website. The options were limited, but easy to understand.

What do you dislike about Shopify?

As my business grew, I realized that I needed more options ti customize the consumers experience and make each transaction tailored just to their needs. Shopify provided some, but not many, other options to achieve thus. Others would have not made financial sense.

What problems is Shopify solving and how is that benefiting you?

Shopify helped get the site entwined in all sorts of other sites without any effort and made setting up a shop area super simple and fast. My team immediately generated sales.

Small Business (50 or fewer emp.)
May 24, 2017
 Source
Overall Rating:
3.0
AG
Verified Reviewer
Founder
Share
"Shopify is an easy, user-friendly interface for e-comm"
What do you like best about Shopify?

I love how easy it is to add ore remove products on the dashboard. The analytics and reporting make it easy to understand how my business is doing at any given time.

What do you dislike about Shopify?

I don't like how many additional fees there are to the monthly price.

What problems is Shopify solving and how is that benefiting you?

The data has allowed me to understand what changes I need to make to my business website to better attract customers to the items I want to sell.

Enterprise (> 1000 emp.)
May 23, 2017
 Source
Overall Rating:
3.0
MS
Megumi S.
Freelance Marketing Consultant
Share
"Easy & Helpful for Simple Designs"
What do you like best about Shopify?

The best part of Shopify is not having to worry about the backend messiness that comes with sales. Instead of dealing with making sure taxes, prices, product weight for shipping, etc. is all included when designing your own website, Shopify makes it easy by keeping it all in one place for you. It's also simple to create and manage collections (for example: shirts, pants, etc.). There's also plenty of free templates to work with.

What do you dislike about Shopify?

While there are plenty of free template demos that look beautiful, you do really need to put in some work to make the template work for you. Images don't get cropped or resized automatically, which can be good in some aspects but can then make the neat template look rather messy and disorganized. It seems there's no current setting to fix this, other than to ensure that the image files you upload are all the same aspect ratios. It can also be a bit difficult when creating collections that may overlap - for example, if you have one product that might fit into multiple different collections.

What problems is Shopify solving and how is that benefiting you?

I work with a brick and mortar store that is starting to sell products online as well. By using Shopify, it's been easy to set up, maintain the website, and continue to add products as needed. It would have required a lot more time if we started a site from scratch.

Small Business (50 or fewer emp.)
May 11, 2017
 Source
Overall Rating:
3.0
KB
Katelyn B.
Graphic Designer
Share
"Mainly helped set up the website when Little Unicorn first started, so a lot about adding products. "
What do you like best about Shopify?

I like the dashboards, I keep an eye on them throughout the say. I love the 'top referrers' report, it's interesting to be able to keep track of what blogs and websites have sent people our way. I've found a lot of great things this way. I also think it's invaluable to know which products are doing best, as this informs the products I design later.

What do you dislike about Shopify?

It's a little hard to navigate. Customizing things is also very difficult.

What problems is Shopify solving and how is that benefiting you?

Top Products reports are used here everyday. Also Top Referrers helps with collaborations.

Small Business (50 or fewer emp.)
May 03, 2017
 Source
Overall Rating:
3.0
DF
Derek F.
Regional Recruiter
Share
"User Friendly and Robust"
What do you like best about Shopify?

I feel that Shopify fits all the needs I have for a similar application, but ABSOLUTELY does it better. Easy to use, especially on the go. GUI doesn't take long to figure out either.

What do you dislike about Shopify?

It's crashed a couple times on me for no reason, but a quick restart also gets it running back at 100%.

What problems is Shopify solving and how is that benefiting you?

It's one of the programs that I didn't realize I was missing. It's made finding solutions so much easier than they were before.

Small Business (50 or fewer emp.)
May 02, 2017
 Source
Overall Rating:
3.0
AG
Verified Reviewer
Founder
Share
"Clunky But Reliable E-Commerce Tool"
What do you like best about Shopify?

Integration with NationBuilder, inventory management, shipping options.

What do you dislike about Shopify?

Confusing and clunky backend interface, difficult to edit themes/style, only display single image of store item

What problems is Shopify solving and how is that benefiting you?

E-commerce plugin for Nationbuilder store. Users don't have to leave website to shop.

Small Business (50 or fewer emp.)
Apr 14, 2017
 Source
Overall Rating:
3.0
LT
Laurin T.
Agent
Share
"Good for Startups"
What do you like best about Shopify?

It is super easy to set up. And great for online ecommerce startups. I really like the ease of use and the fact that you can call anyone on the support team to help whenever you need it.

What do you dislike about Shopify?

There are some glitches in the software that I have come across. Like double charging users. But have been able to refund easily and figure out the issue.

What problems is Shopify solving and how is that benefiting you?

Shopify has made setting up and online business super easy and fun!

Enterprise (> 1000 emp.)
Mar 30, 2017
 Source
Overall Rating:
3.0
Brandon B. avatar
Brandon B.
Team Lead, Sales Operations
Share
"Value great for high volume, not so much for lower volume"
What do you like best about Shopify?

Plugs nicely into tax software for my tax team.

What do you dislike about Shopify?

For the cost, surprised there aren't as many bells and whistles.

What problems is Shopify solving and how is that benefiting you?

Solution for selling in different countries, taxes, and fulfillment for orders.

Small Business (50 or fewer emp.)
Mar 29, 2017
 Source
Overall Rating:
3.0
JC
Joe C.
Frontend Developer
Share
"Great for a quick, afforadble Ecommerce"
What do you like best about Shopify?

Shopify allows super fast setup of an Ecommerce store no matter who you are. Normally Ecommerce websites take a long time to configure, however shopify allows you to set up a fast, safe and modern online store in less than half the time. Furthermore, it also provides detailed analytics on your sales and allows the use HTTPS securiy.

What do you dislike about Shopify?

Shopify can't be customised to the extent that WooCommerce can, but they are not targeting the same market. Shopify if for people who want to focus on the sales and management of their online business quickly and efficiently.

What problems is Shopify solving and how is that benefiting you?

Allows us to configure smaller budget eCommerce websites quicker

Small Business (50 or fewer emp.)
Mar 24, 2017
 Source
Overall Rating:
3.0
SM
Steven M.
Field Artillery Automated Tactical Data Systems Specialist
Share
"Ease of Use"
What do you like best about Shopify?

Honestly one of my favorite things is it is cloud based so I can access it from anywhere. But Shopify is a great and modern choice for a small business with plenty of room to grow. Those who are not so tech-savvy have nothing to worry about when it comes to shopify's interface system. It is really easy and anybody is able to use it. Some things it does have is order management, basic website updating and product editing which are all simple to do. Shopify does have themes that you can pick from and there are both free and premium ones so it depends on what you want and like. The themes are easy to set up and easy to change if need be. Just about anything on this site just about can be customized.

What do you dislike about Shopify?

It is kind of sad the customization I mentioned earlier is limited when it comes to the checkout area.I mean it looks good but for those who might need advanced need might not like it.. It does have a good conversion rate at least. But it would be nice to have a way of generating discount codes. And for those that might need things in multiple languages I see it seems to be a little difficult to do that.

What problems is Shopify solving and how is that benefiting you?

It is helping me get my store out to more people by being online. It is a trusted site so that is always good. And the benefits of selling online are limitless.

Small Business (50 or fewer emp.)
Mar 01, 2017
 Source
Overall Rating:
3.0
HS
Hari Hara Sudhan S.
Senior Marketing Manager
Share
"Shopify"
What do you like best about Shopify?

It gives me multiple templates and a quick resolution to launch a ecommerce portal for my shop.

What do you dislike about Shopify?

I am not sure if it can handle multiple verticals at a point.

What problems is Shopify solving and how is that benefiting you?

we were looking at a solution to increase sales of home made products through eCOmmerce and Shopify was a handy solution.

Mid Market (51-1000 emp.)
Feb 27, 2017
 Source
Overall Rating:
3.0
AG
Verified Reviewer
Founder
Share
"Cookie Cutter Simple and Safe"
What do you like best about Shopify?

Streamlines store set up to easily get your products online and available for purchase. Has app integrations for SEO, Google Shopping, Reporting, Emails and more. Fairly simple platform with an wealth of free tutorials and individualized support.

What do you dislike about Shopify?

Transaction fees are added to the normal fees if you use something other than the Shopify Payments. Lots of code on top of code with the templates so advanced developers will be frustrated with the setup. It's easy to get inventory in, but not so much to leave.

What problems is Shopify solving and how is that benefiting you?

Listing items online for purchase - it can be a complicated process with aligning inventory, calculating shipping, website security and mobile shopping.

Small Business (50 or fewer emp.)
Feb 15, 2017
 Source
Overall Rating:
3.0
TT
Tod T.
Principal
Share
"shopify"
What do you like best about Shopify?

It's easy to use. Our organization likes that. But it's also pricey

What do you dislike about Shopify?

It's pricey. I'd like to see teired pricing.

What problems is Shopify solving and how is that benefiting you?

We;re selling a lawn game and want to make it easy for buyers.

Small Business (50 or fewer emp.)
Jan 31, 2017
 Source
Overall Rating:
3.0
AG
Verified Reviewer
Founder
Share
"Shopify Review"
What do you like best about Shopify?

Shopify was easy to use and made our project more successful!

What do you dislike about Shopify?

There were some hiccups in user experience that made it difficult to setup originally.

What problems is Shopify solving and how is that benefiting you?

We were setting up a store for our users and we realized having a Shopify account was the easiest solution.

Small Business (50 or fewer emp.)
Jan 31, 2017
 Source
Overall Rating:
3.0
Nicole H. avatar
Nicole H.
Quality Control Laboratory Technician
Share
"Shop till you drop "
What do you like best about Shopify?

It's a great tool to use for marketing our product as well as a great way to allow the buyer/customer to view and buy items online.

What do you dislike about Shopify?

The whole set up process was a bit time consuming and confusing.

What problems is Shopify solving and how is that benefiting you?

It has created a better point of sales and an accurate inventory count.

Small Business (50 or fewer emp.)
Jan 30, 2017
 Source
Overall Rating:
3.0
JF
Jordan F.
Sales And Marketing Coordinator
Share
"Great tool"
What do you like best about Shopify?

I really like being able to like shopify to our social media sites allowing us to have many other ways to sell our products.

What do you dislike about Shopify?

I really do not have any dislikes as of now. It was easy set up and easy to use.

What problems is Shopify solving and how is that benefiting you?

Multiple sales platforms

Enterprise (> 1000 emp.)
Jan 30, 2017
 Source
Overall Rating:
3.0
JW
Jessica W.
Results Specialist
Share
"Good platform to customize your e-shop, but pricey for what you get"
What do you like best about Shopify?

Very simple to customize, more selling options than other e-commerce platforms such as etsy.

What do you dislike about Shopify?

Not enough pricing platforms - goes from $79 to $299 with no in-between. Credit card transaction fees are high if your products are priced low, since it's not a flat percentage.

What problems is Shopify solving and how is that benefiting you?

I like the flexibility of being able to set my shop up my own way. Shopify is a good platform for products that don't fit into a specific niche that would work with another site (like etsy) and is far more respectable than ebay or similar.

Mid Market (51-1000 emp.)
Jan 25, 2017
 Source
Overall Rating:
3.0
AG
Verified Reviewer
Founder
Share
"User-friendly"
What do you like best about Shopify?

It gives you good analytics, and is much more user friendly than other competitor platforms.

What do you dislike about Shopify?

Sometimes it can get too simplistic. More data generation and reports would be great.

What problems is Shopify solving and how is that benefiting you?

We are trying to get more sales and we realized Shopify works as a good eCommerce tool

Small Business (50 or fewer emp.)
Jan 24, 2017
 Source
Overall Rating:
3.0
AG
Verified Reviewer
Founder
Share
"Shopify, Simplify "
What do you like best about Shopify?

I liked that Shopify centralized several different organizational and administrative aspects of a small business. It was an easy way of maintaining several functionality tools on one platform. Shopify also features a blog with helpful and insightful tips and perspectives.

What do you dislike about Shopify?

There are a lot of emails to "unsubscribe" from. It'd be different if they were customized, and if I only received one/week or every other week, but it seems that every person who submits an email gets the same, repetitive emails, and much too frequently.

What problems is Shopify solving and how is that benefiting you?

Streamlining and re-directing the business plan. Streamlining has been a major goal for the next 6-months, which Shopify has certainly helped with. Shopify also offers users many guides, which have been instrumental as we re-write and polish our business plan.