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Shopify E-Commerce Platforms logo
Shopify
Empowering Your Online Store
4.4
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Shopify Reviews: 4.4/5 — Solid Choice

Shopify Overview
What is Shopify?

Shopify is an eCommerce platform that is nearly synonymous with eCommerce businesses. Best known for being a simple and effective tool for retailers, Shopify makes it quick and easy to create a shopping portal that offers dropshipping access and social media sales tools. It’s an accessible solution that simplifies the entire process of getting something up and running, with lots of customization options, and options to customize core functionality as your business grows. The platform also supports an extensive range of payment processing options.

Company Shopify Inc.
Year founded 2006
Company size 10,001+ employees
Headquarters Ottawa, Ontario, Canada
Social Media
Managed by:
KD
Kristina Dahl Hesthaven
Personal Trainer Coach
Shopify Categories on Findstack
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Ask Questions about Shopify
What Shopify is best for?
How does Shopify compare to Stan Store?
What are the pros and cons of Shopify?
Shopify Product Details
Capabilities
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based, Mobile Android, Mobile iPad, Mobile iPhone
Support 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support
Training Documentation
Languages English
Shopify Pros and Cons
Pros
  • Best-in-class eCommerce tools for online retailers
  • Integrations with a range of tools and apps via the Shopify app store
  • Comprehensive inventory management via the Shopify POS Pro plan
  • Customer management tools included in all plans for creating client profiles
  • Lots of customization options with the app store
Cons
  • POS subscription also requires a subscription to the eCommerce service
  • The offline mode often suffers from outages.
  • Not the best SEO performance
  • Minimal checkout customization options
Shopify Features
Abandoned Cart Recovery
Affiliate Program
CMS Integration
Customer Management
Customer Reviews
Customizable Templates
Discount Management
Email Marketing
Fraud Detection
Gift Cards
Inventory Management
Loyalty Program
Shopify Media
Shopify video thumbnail
Shopify 0
Shopify 1
Shopify 2
Shopify 3
Shopify Screenshots
Shopify screenshot 1
Shopify screenshot 2
Shopify screenshot 3
Shopify screenshot 4
Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: September 09, 2026
Shopify E-Commerce Platforms logo
4,477 Shopify Reviews
4.4 out of 5
Small Business (50 or fewer emp.)
Aug 05, 2022
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Great so far"
What do you like best about Shopify?

Shopify is user-friendly and convenient to use

What do you dislike about Shopify?

Sometimes there are sync issues when connecting to other apps

What problems is Shopify solving and how is that benefiting you?

keeping track of sales amount

Small Business (50 or fewer emp.)
Aug 04, 2022
 Source
Overall Rating:
5.0
Eesha J. avatar
Eesha J.
Customer Service Associate
Share
"Shopify is a great among all but its expensive for SMB."
What do you like best about Shopify?

The best features and appearance of the website.

What do you dislike about Shopify?

The price is too high for SMBs. Rest there is nothing to dislike.

What problems is Shopify solving and how is that benefiting you?

Providing ease to build my website it's benefitting me in showcasing my products to the targetted audience.

Small Business (50 or fewer emp.)
Aug 04, 2022
 Source
Overall Rating:
5.0
TD
Tim D.
Network Administrator
Share
"Come a long way and still improving!"
What do you like best about Shopify?

What is great with Shopify is the ease of use with the system and customization of the websites I build for my customers. Also the many integrations I can work with under one roof that can be found in the shopify marketplace.

What do you dislike about Shopify?

I did not the collections system at first, but now I have become accustomed to it. I used to build ecommerce sites in virtuemart and opencart so I became accustomed to categories. It is really the same concept but different naming.

What problems is Shopify solving and how is that benefiting you?

With Shopify partner, I am able to build sites without worry of a 14 day trial to get it done in. Also shopify allows for a greater and much easier solution than hosting the ecommerce sites myself. It is a one stop solution for all my ecommerce customers needs.

Small Business (50 or fewer emp.)
Aug 03, 2022
 Source
Overall Rating:
5.0
RS
Rajendra S.
Cio
Share
"Great platform for micro & mini businesses."
What do you like best about Shopify?

Really useful & easy to manage sales and inventory. It has helped us scale very seamlessly. They have always had our back throughout the process. Their analytics statistics are Great.

What do you dislike about Shopify?

The limitations of editing the codes & their team support in India can get better.

What problems is Shopify solving and how is that benefiting you?

It has been solving issues of e-commerce for small & medium enterprises at a very feasible cost & hasslefree process, it has helped us scale & provided a very customer-friendly site to go on & just order via click.

Small Business (50 or fewer emp.)
Aug 02, 2022
 Source
Overall Rating:
5.0
LS
Luke S.
Chief Operations Officer
Share
"It is easy and simple to use."
What do you like best about Shopify?

It helps me stay organized and gives me accurate and easy tracking of every product and order. I don't know what I would do without it, it is a lifesaver. I think everyone should use it.

What do you dislike about Shopify?

Sometimes it is time-consuming to add a lot of products at one time. I wish they would make it easier to do a bulk upload. Also I wish you could increase the speeds easier....

What problems is Shopify solving and how is that benefiting you?

Shopify doesn't make me pay a 3rd party web developer to build an entire website for me. Instead I can do it all easily and simply through the app, website and platform.

Mid Market (51-1000 emp.)
Aug 01, 2022
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Totally Worth It"
What do you like best about Shopify?

Shopify is almost certainly the most well-accepted ecommerce solution at present. This platform caters to beginners as well as experienced developers. The best part is that Shopify allows multi platform selling, multiple currency support is there and it allows you to sell in multiple languages and an ability to accept payment either way their own gateway or some third party as well. Lastly the customer support is unbelievably good and always ready to assist.

What do you dislike about Shopify?

If you're living in either USA or Canada, there are ways to get as high as 50% discount on yearly membership but for other locations, it may be quite expensive to use than it appears at first glance as the transaction fees is high.

What problems is Shopify solving and how is that benefiting you?

I am not a coding nerd and still I was able to operate an online store or add applications. There are huge opportunities for growth Using Shopify's highly effective SEO, I was able to unearth great jump in sales and I believe this company that was started in 2006 is here to stay and may be even grow bigger.

Small Business (50 or fewer emp.)
Jul 28, 2022
 Source
Overall Rating:
5.0
KU
Kyra U.
Marketing Intern
Share
"Shopify User"
What do you like best about Shopify?

Shopify is the best e-commerce based platform to use for online stores. It can be easily integrated into other software systems such as Klaviyo to directly allow our customers to shop our website through email links sent weekly. I also love how assesible and easy Shopify is to use such as creating orders, finding past orders, searching customers previous orders, etc. Shopify even offers a free affiliate marketing software called Dovetale to their customers to use which is a huge benefit consdiring other platforms cost hundrends of dollars a month to use!

What do you dislike about Shopify?

There is nothing I dislike about Shopify; however, I have run into some issues with Dovetale and their customer service. The issue with customer service I have had previously is someone closing out a ticket when a issue isn't resolved and then another support person trying to help all over again. I know they can go back and look at tickets; however, I often find myself having to repeat the isssue and state what has already been tried to resolve the issue. None the less their customer service is great at continuosly helping and making sure to keep contact with you until the issue is resolved, no matter if its multiple different support people.

What problems is Shopify solving and how is that benefiting you?

Shopify is helping solve problem of allowing customers to place order, tracking those orders and create a customer data base of them. Shopify is benefiting me in managing the e-commerce store entirely by tracking orders placed, the customer profile, if they used a discount or not, when the product was fulfilled, when the product was shipped and when it was delivered. Storing all this valuable information allows us to go back whenever and review customers orders if there is ever a concern.

Small Business (50 or fewer emp.)
Jul 28, 2022
 Source
Overall Rating:
5.0
Jorge S. avatar
Jorge S.
Finance Operations Specialist
Share
"Shopify is the top platform for online business!"
What do you like best about Shopify?

I love how organised and user friendly it is. It use it for the customer service team of a company I worked at for 2 years and they still use it of course. My favourite feature is the analytics where you can see evolution of sales and select ranges to compare to other weeks/months/years, etc.

What do you dislike about Shopify?

What I disklike about it, is that it's not a marketplace itself, if your store is not known, the website will be sitting in the dark. So, you have to make yourself known so that people visit your website and shop, would be great if shopify had a feature such a marketplace where companies are advertised to people.

What problems is Shopify solving and how is that benefiting you?

It is the core of the company I worked at, so it solves all the problems. We couldn't work without shopify. Makes us more productive and sharp. So, it ticks all the boxes.

Mid Market (51-1000 emp.)
Jul 26, 2022
 Source
Overall Rating:
5.0
Cory (CJ) P. avatar
Cory (Cj) P.
Co Founder
Share
"Simple to use, good customer UX"
What do you like best about Shopify?

Pretty easy and straightforward to set up & configure.

What do you dislike about Shopify?

Can be a bit restrictive at times unless you start layering plugins and add ons.

What problems is Shopify solving and how is that benefiting you?

Simple ecomm site with a good customer UX

Small Business (50 or fewer emp.)
Jul 26, 2022
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Best e-commerce engine that exists for SMBs"
What do you like best about Shopify?

The WYSWYG editor, ability to handle inventory, wide range of plugins to enhance every aspect of the business.

What do you dislike about Shopify?

Inventory management is way lesser than in large players (like magento) and it's less customizable.

What problems is Shopify solving and how is that benefiting you?

Setting up an manage an e-commerce store in a very easy way.

Small Business (50 or fewer emp.)
Jul 26, 2022
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Best platform for e-commerce"
What do you like best about Shopify?

You don't need coding experience to be able to customize your website and lots of integrations.

What do you dislike about Shopify?

Some extensions are expensive. So, the monthly fee is just a starter.

What problems is Shopify solving and how is that benefiting you?

Easy to manage orders, invoices and customers.

Small Business (50 or fewer emp.)
Jul 21, 2022
 Source
Overall Rating:
5.0
AT
Alex T.
D
Share
"User Friendly, Great for any e-commerce business"
What do you like best about Shopify?

The drag and drop features of Shopify make it so anyone can set it up. No previous coding knowledge is required (for the most part) allowing any entrepreneur or business owner to use it.

What do you dislike about Shopify?

In general, I think it's very easy to tell a Shopify website as for the most part they use similar themes. Maybe a larger free theme library would be better for those who cannot code.

What problems is Shopify solving and how is that benefiting you?

It makes it accessible to someone with little eCommerce experience to build a website where I can sell products online. Additionally connecting to Google for marketing is a massive plus.

Small Business (50 or fewer emp.)
Jul 20, 2022
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Shopify: My favorite website ecommerce builder"
What do you like best about Shopify?

The best thing about Shopify is that it requires no code at all. I was able to install themes with a click of a button and design my e-commerce store within hours.

What do you dislike about Shopify?

While I was able to get the job done, Shopify is quite costly as most add ons are available at a monthly subscription. And in the end, it all adds to a lot of dollars.

What problems is Shopify solving and how is that benefiting you?

I am an iOS developer and know to code, but it wasn't helping me create an e-commerce store. But Shopify made it easy. With Shopify I was able to setup an eCommerce store and add all the licensed payment gateways with Shopify super easily

Small Business (50 or fewer emp.)
Jul 20, 2022
 Source
Overall Rating:
5.0
SW
Schnee W.
Owner, Ceo
Share
"Highly Recommend Shopify to Small Businesses"
What do you like best about Shopify?

I love Shopify! Everything you need to set up your store is ready to go. They have help pages explaining everything you need.

What do you dislike about Shopify?

It was a bit of a learning curve with navigating at first, but the help pages are top notch.

What problems is Shopify solving and how is that benefiting you?

Just heard they will be allowing 2 discount codes at once. Love that they are always upgrading.

Small Business (50 or fewer emp.)
Jul 18, 2022
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Great shop"
What do you like best about Shopify?

The features are easy to find and the FAQ is well furnished. The customer support team is easily reachable and they can help with anything we ask them.

What do you dislike about Shopify?

The translation in french is approximative.

What problems is Shopify solving and how is that benefiting you?

The refunds for the orders are really simple and fast.

Small Business (50 or fewer emp.)
Jul 13, 2022
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Shopify Experience"
What do you like best about Shopify?

I like how it can integrate with the different platforms we use as a company such as Gorgias and Return Centre. The best thing is being able to have streamline processes.

What do you dislike about Shopify?

Some interface issues, or just overall site bugs. For example, when you want to mention someone in a Shopify timeline, you have to @ then click down, rather than being able to hit the arrow key to choose a person.

What problems is Shopify solving and how is that benefiting you?

Shopify is solving the ability to sell our e-commerce products online. It is very easy to run and maintain a e-commerce store and website through this application.

Mid Market (51-1000 emp.)
Jul 08, 2022
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Integration for shopify was not smooth with KaptureCRM"
What do you like best about Shopify?

The order syncing mechanism so that you don't need a separate login to shopify

What do you dislike about Shopify?

Some details were not syncing properly in the system which was a big setback.

What problems is Shopify solving and how is that benefiting you?

All the e-commerce need for our business

Small Business (50 or fewer emp.)
Jul 08, 2022
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Shopify has been great!"
What do you like best about Shopify?

Shopify has been really helpful with online orders and its ability to integrate with other platforms.

What do you dislike about Shopify?

Shopify makes it a bit hard to gather statistics and data to analyze.

What problems is Shopify solving and how is that benefiting you?

Shopify is benefiting our online shop and the ability to place and edit orders.

Small Business (50 or fewer emp.)
Jul 06, 2022
 Source
Overall Rating:
5.0
CC
Corinne C.
Owner
Share
"Definitely the most tools for creating a successful business"
What do you like best about Shopify?

There are dozens of free apps to choose from that make automation so much easier

What do you dislike about Shopify?

It's not intuitive at first. People that are not tech-savvy should hire someone to set it up for them.

What problems is Shopify solving and how is that benefiting you?

I personally just want to make a little extra money on the side in addition to my regular 9-5 and grow my marketing expertise. Shopify is the perfect solution

Small Business (50 or fewer emp.)
Jul 03, 2022
 Source
Overall Rating:
5.0
Alok  M. avatar
Alok M.
Graphic Designer
Share
"Easy and Advance platform for ecommerce"
What do you like best about Shopify?

Shopify comes with lots of features that can be added without any hassle.

What do you dislike about Shopify?

Shopify is quite Expensive but it's okay because sometimes it is value for money.

What problems is Shopify solving and how is that benefiting you?

Shopify is a revolution it is much easier and anyone can own an eCommerce website without having any coding skills or knowledge.

Small Business (50 or fewer emp.)
Jun 30, 2022
 Source
Overall Rating:
5.0
VP
Val P.
Acting Head Of Marketing And Comms
Share
"Everything you need to build and scale your e-commerce business!"
What do you like best about Shopify?

Best-in-class integrations that allow us to run the business marketing channels seamlessly.

What do you dislike about Shopify?

Not much to dislike; I'd say that it'd be great to segment customers a little easier, more flexibility around discounts; a lot of these things are starting be addressed in the new Shopify Summer release.

What problems is Shopify solving and how is that benefiting you?

Allowing us to grow and scale the business through multiple automated solutions, integrations and data.

Small Business (50 or fewer emp.)
Jun 30, 2022
 Source
Overall Rating:
5.0
SF
Scott F.
Managing Partner
Share
"Such a great app for online businesses"
What do you like best about Shopify?

This app is so easy to use and the setup process was a breeze. The free trial is such a great way to draw in new clients as I was able to see all of the amazing features that they offer.

What do you dislike about Shopify?

I have yet to find something about this app that I don't like. This app has so many benefits for online stores that make your store so user-friendly. If I find a dislike I have for it ill let you know

What problems is Shopify solving and how is that benefiting you?

Shopify has allowed us to create a business from the ground up and to help us launch a website we are proud of. We have never opened a business before and with shopify the process was so easy.

Small Business (50 or fewer emp.)
Jun 29, 2022
 Source
Overall Rating:
5.0
GG
Guillermo G.
Co Founder
Share
"It is the best platform!"
What do you like best about Shopify?

It is the best ecommerce platform for small businesses. The number of Apps available are many and they have a different one for each need. Also you don't have to worry about managing the server and that kind of stuff.

What do you dislike about Shopify?

The apps are expensive, really when you get the monthly bill you realize that the subscription and the fee is nothing compared to what you have to pay for apps.

What problems is Shopify solving and how is that benefiting you?

It makes it easier for us to sell online, integrate with multiple systems to manage payments, fulfillment, etc.

Small Business (50 or fewer emp.)
Jun 27, 2022
 Source
Overall Rating:
5.0
Rachel B. avatar
Rachel B.
Brand Strategist
Share
"eCommerce Simplified."
What do you like best about Shopify?

It takes the complexity out of starting an eCommerce business. You get a highly professional looking website with minimal effort. Other platforms tend to lose their professionalism- Shopify does not. I love the flexibility, you really do feel in control.

What do you dislike about Shopify?

I can't think of much to dislike. This may just be a personal thing- but I felt like there was a slight learning curve in the beginning. The one benefit of using Shopify though is that it's such a highly used platform. If you have a question- Google is bound to have the answer.

What problems is Shopify solving and how is that benefiting you?

I have realized the benefits of finally becoming a self made small business owner. Shopify helped me take the leap into finally starting my own shop. I've actually made sales.

Small Business (50 or fewer emp.)
Jun 25, 2022
 Source
Overall Rating:
5.0
Ijaz H. avatar
Ijaz H.
Advertiser
Share
"One platfarm for your ecommerce solutions"
What do you like best about Shopify?

Shopify is a great platform to start dropshipping products to your valuable customers. You can just your Ecom stores in a couple of minutes to set up fully integrated and start selling immediately.

What do you dislike about Shopify?

In my honest review I don't dislike something about Shopify till date .

What problems is Shopify solving and how is that benefiting you?

While using Shopify i can set up my store with a little effort. Everything from product listing to advertising is fully managed through one platform

Small Business (50 or fewer emp.)
Jun 23, 2022
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"No hassle marketing at the touch of a button"
What do you like best about Shopify?

I love that it is so easy to add offers on your products and to integrate Shopify with Klaviyo to promote your sale periods. It really is just so easy to use and I love that I don't have to log on to my laptop every time and I can just do it from my mobile.

What do you dislike about Shopify?

I wish that Shopify could be more collaborative and have users on it to manage the one store. That way you could see who made changes to your store and work on it together in real time.

What problems is Shopify solving and how is that benefiting you?

Shopify integrates with Klaviyo and my form so I don't actually need to have any interaction with my customer until I fulfill their order. It takes out a LOT of back and forth!

Small Business (50 or fewer emp.)
Jun 22, 2022
 Source
Overall Rating:
5.0
Christian Daniel V. avatar
Christian Daniel V.
Software Engineer
Share
"Excellent solution for ecommerce"
What do you like best about Shopify?

It's very easy to use and put on live an e-commerce, The plans pricing are good, it meets with the target

What do you dislike about Shopify?

Unable to migrate store and the commission per product transaction in the most basic plan

What problems is Shopify solving and how is that benefiting you?

Making an ecommerce, to put my shop online and catch more customers

Small Business (50 or fewer emp.)
Jun 21, 2022
 Source
Overall Rating:
5.0
Karen Y. M. avatar
Karen Y. M.
Founder And President
Share
"Overwhelmingly Wonderful Experiences"
What do you like best about Shopify?

I love the support! Help is always available and the staff stays with you until the problem is resolved.

What do you dislike about Shopify?

I use Shopify Balance and Shopify Capital. The only thing I don't like is not being able to connect directly with the two departments.

What problems is Shopify solving and how is that benefiting you?

An all-in-one simple solution for doing business.

Small Business (50 or fewer emp.)
Jun 21, 2022
 Source
Overall Rating:
5.0
Mauro G. avatar
Mauro G.
Coordinatore E Commerce
Share
"Your online business in just a few hours!"
What do you like best about Shopify?

Shopify is a platform for making an ecommerce that is very easy to use, even for those with no coding programming experience. Thanks to its simple and intuitive interface in a few hours you can build a site for your business professionally and quickly. Another upside of using Shopify is the support: they are always ready and fast to help any merchant.

What do you dislike about Shopify?

One of the downsides is definitely the choice of theme: if you want to save budget, there are not many free themes available. The consequence to this is that one's own site may look similar to another, as there are no major differentiations. Unless, you have experience with programming with liquid code: this allows more customization to suit your needs but still limited. Alternatively, you can purchase a "premium" theme that can cost between $150-$180. The downside is that if you want more customization options or services from Shopify you need to subscribe to "Shopify Plus" which, undoubtedly is not cheap.

What problems is Shopify solving and how is that benefiting you?

Fast and easy implementation die commerce for multiple clients, with the possibility of showing the result before putting it online: this way the client can decide whether to approve the project or request other changes

Small Business (50 or fewer emp.)
Jun 15, 2022
 Source
Overall Rating:
5.0
Kay B. avatar
Kay B.
My Shopify Consultant
Share
"Shop with Shopify"
What do you like best about Shopify?

Shopify is great if you're setting up a dropshipping business

What do you dislike about Shopify?

Some aspects may require Professional help

What problems is Shopify solving and how is that benefiting you?

Shopify easily links to other Apps with the benefit of increased advertising with FB, IG, Google, plus, Syncee loads and updates stock levels each day.