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Shopify E-Commerce Platforms logo
Shopify
Empowering Your Online Store
4.4
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Shopify Reviews: 4.4/5 — Solid Choice

Shopify Overview
What is Shopify?

Shopify is an eCommerce platform that is nearly synonymous with eCommerce businesses. Best known for being a simple and effective tool for retailers, Shopify makes it quick and easy to create a shopping portal that offers dropshipping access and social media sales tools. It’s an accessible solution that simplifies the entire process of getting something up and running, with lots of customization options, and options to customize core functionality as your business grows. The platform also supports an extensive range of payment processing options.

Company Shopify Inc.
Year founded 2006
Company size 10,001+ employees
Headquarters Ottawa, Ontario, Canada
Social Media
Managed by:
KD
Kristina Dahl Hesthaven
Personal Trainer Coach
Shopify Categories on Findstack
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Ask Questions about Shopify
What Shopify is best for?
How does Shopify compare to Stan Store?
What are the pros and cons of Shopify?
Shopify Product Details
Capabilities
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based, Mobile Android, Mobile iPad, Mobile iPhone
Support 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support
Training Documentation
Languages English
Shopify Pros and Cons
Pros
  • Best-in-class eCommerce tools for online retailers
  • Integrations with a range of tools and apps via the Shopify app store
  • Comprehensive inventory management via the Shopify POS Pro plan
  • Customer management tools included in all plans for creating client profiles
  • Lots of customization options with the app store
Cons
  • POS subscription also requires a subscription to the eCommerce service
  • The offline mode often suffers from outages.
  • Not the best SEO performance
  • Minimal checkout customization options
Shopify Features
Abandoned Cart Recovery
Affiliate Program
CMS Integration
Customer Management
Customer Reviews
Customizable Templates
Discount Management
Email Marketing
Fraud Detection
Gift Cards
Inventory Management
Loyalty Program
Shopify Media
Shopify video thumbnail
Shopify 0
Shopify 1
Shopify 2
Shopify 3
Shopify Screenshots
Shopify screenshot 1
Shopify screenshot 2
Shopify screenshot 3
Shopify screenshot 4
Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: October 07, 2026
Shopify E-Commerce Platforms logo
4,477 Shopify Reviews
4.4 out of 5
Small Business (50 or fewer emp.)
Dec 21, 2016
 Source
Overall Rating:
4.5
Vijay K. avatar
Vijay K.
In Love With
Share
"Best E-commerce Platform in the Market"
What do you like best about Shopify?

1) Ease of Use 2) Shopify Support 3) Developed App Marketplace 4) Helpful Community

What do you dislike about Shopify?

Nothing Much. Just that I closed the business. The day I'll start again, Shopify would be my go to e-commerce platform

What problems is Shopify solving and how is that benefiting you?

Business problem that I was solving: Running an online store Benefits: 1) Affordable 2) Not much code Required

Small Business (50 or fewer emp.)
Dec 20, 2016
 Source
Overall Rating:
4.5
CG
Christina G.
Captioner
Share
"Outstanding Customer Service"
What do you like best about Shopify?

Customer Service was outstanding. We had some difficulties getting set up, and they were always prompt to answer and worked hard to get correct solutions. We found the layout and quick setup of a storefront to be very helpful.

What do you dislike about Shopify?

We had some issues with the Fulfillment by Amazon (FBA), though they were primarily on the Amazon side. We had to find a lot of work arounds for inventory and things like that. Also setting up shipping costs for FBA was very confusing and we ended up losing some money because of it.

What problems is Shopify solving and how is that benefiting you?

We needed an easy way to sell printed books. Shopify provided a clean, user friendly interface to do that.

Small Business (50 or fewer emp.)
Dec 16, 2016
 Source
Overall Rating:
4.5
AS
Anthony S.
Web And Marketing Specialist
Share
"Extremely easy website setup"
What do you like best about Shopify?

Ease of use simple for users with no web site experience completely customizable easy to learn lots of sales tools

What do you dislike about Shopify?

more expensive than similar products does not have the same theme selection as wordpress or magento

What problems is Shopify solving and how is that benefiting you?

no website for one of our inhouse brands, solved it by creating an easy to use/maintain website. Benefits include increased exposure and a more professional look.

Small Business (50 or fewer emp.)
Dec 14, 2016
 Source
Overall Rating:
4.5
JC
Joseph C.
Vice President Operations
Share
"Great Platform for eCommerce forSmall to Medium size Company"
What do you like best about Shopify?

Very easy to use. New features always being added and they offer great support. A lot of apps to choose from to integrate 3rd party software use into your store.

What do you dislike about Shopify?

The design of the website itself is a bit limited. There should be more template options and more responsive and modern looks to templates.

What problems is Shopify solving and how is that benefiting you?

We needed an eCommerce platform to sell our branded products separately from our main brand site. This was just what we needed.

Small Business (50 or fewer emp.)
Dec 04, 2016
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Quick & Easy"
What do you like best about Shopify?

The best part of Shopify is how simple it is to get started. Even with no inventory and no experience as a product reseller, I was able to get the payment gateways and shipping set up quickly and easily.

What do you dislike about Shopify?

There didn't seem to be much documentation on the new procedure for this but I did end up getting this working.

What problems is Shopify solving and how is that benefiting you?

As a marketer learning Shopify, I dove into this with a mindset of how to build a shop on my own. The benefits im finding is that with the add-ons, it's easy to tailor the customer service.

Small Business (50 or fewer emp.)
Dec 01, 2016
 Source
Overall Rating:
4.5
JG
Joshua G.
Contemporary Worship Leader
Share
"Shopify makes quickly setting up and running an E-commerce store as simple as point and click."
What do you like best about Shopify?

The best part of Shopify is how simple it is to get started. Even with no inventory and no experience as a product reseller, I was able to get the payment gateways and shipping set up quickly and easily. I then found an add-on which allowed me to locate products and add them to my store. When they are ordered they are simply drop-shipped from my supplier.

What do you dislike about Shopify?

I had a little trouble initially with integrating my facebook pixel and there didn't seem to be much documentation on the new procedure for this but I did end up getting this working.

What problems is Shopify solving and how is that benefiting you?

I can build websites without Shopify but the advantage for me is that it is such a time saver. Normally you would have to spend days coding a custom solution and worrying about things such as payment security for your customers. Shopify goes steps beyond this by allowing developers to add products that integrate with their software making many tasks even easier.

Small Business (50 or fewer emp.)
Nov 27, 2016
 Source
Overall Rating:
4.5
Gary G. avatar
Gary G.
Concierge Technology Consultant
Share
"Simple yet robust ecommerce implementation"
What do you like best about Shopify?

If you're not looking to get into dealing with your own hosted ecommerce website, Shopify is a fantastic alternativel

What do you dislike about Shopify?

Migrating other commerce platforms to Shopify necessitates a conversion of pre-existing subcategories to the Shopify-centric "collections" paradigm. Manageable, but time consuming or costly if you have a large inventory.

What problems is Shopify solving and how is that benefiting you?

Ease of client product creation. Their previous system (Zen Cart) was clunky at best, and Shopify is far easier for the nontechnical store owners to manage.

Enterprise (> 1000 emp.)
Nov 25, 2016
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Easy to use!"
What do you like best about Shopify?

I like how you can easily setup your websites theme online and there are many options to help suit what you are selling. Another thing I like is that it is easy to setup discounts for customers. Very easy to keep track of products as well.

What do you dislike about Shopify?

It would be nice to be able to leave notes and chat with coworkere on the app so they know what needs to he done or fixed. If it is there, then it is not easy to find.

What problems is Shopify solving and how is that benefiting you?

Business problems, is that it helps keep track of inventory and we dont have to constantly keep tabs.

Small Business (50 or fewer emp.)
Nov 25, 2016
 Source
Overall Rating:
4.5
Brian K. avatar
Brian K.
Owner And Ceo
Share
"Shopify"
What do you like best about Shopify?

Recently I have been building a lot of websites in Shopify. I really like how easy it is to use and set up.

What do you dislike about Shopify?

There isn't anything I really dislike about it.

What problems is Shopify solving and how is that benefiting you?

I get the websites built quickly

Small Business (50 or fewer emp.)
Nov 22, 2016
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Solid toolkit for starting a business or growing your current one. "
What do you like best about Shopify?

I love how easy it is to import products, keep track of inventory, and market. All from the dashboard. It's also super easy to integrate shopify with apps for drop shipping.

What do you dislike about Shopify?

The lack of customer service support is kind of aggravating. I still have two or three issues that need to be resolved and CS has yet to correct them, or offer any help.

What problems is Shopify solving and how is that benefiting you?

We've accessed an entirely new market with Shopify. The integrations with Facebook, Twitter, Instagram and third-party programs is amazing.

Small Business (50 or fewer emp.)
Nov 18, 2016
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Easy set up"
What do you like best about Shopify?

Simple set up for personal and business!

What do you dislike about Shopify?

Depending on what your needs are the monthly price may or may not be appropriate.

What problems is Shopify solving and how is that benefiting you?

Easy to update website without calling HTML expert, adding links is fairly self explanatory

Small Business (50 or fewer emp.)
Nov 14, 2016
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Online Store"
What do you like best about Shopify?

I like the look of Shopify best. It is very sleek and clean looking both on the store front and on the administrative end.

What do you dislike about Shopify?

There isn't too much that I dislike about Shopify itself. I do not like the fact that Shopify does not sync with our Financial software- we have to physically go in and process every transaction using a middle man software.

What problems is Shopify solving and how is that benefiting you?

We are solving the issue of our customers not being able to see what we have available. I have realized that a huge benefit of Shopify, especially for some of the other departments is the option to go in and track customers- see where they are from and utilize them for marketing in the future.

Small Business (50 or fewer emp.)
Nov 09, 2016
 Source
Overall Rating:
4.5
BH
Bradley H.
Web Developer
Share
"Very good for eCommcer"
What do you like best about Shopify?

Easy to use and very good all round to for a full website

What do you dislike about Shopify?

Somwhat limited with backend custumization

What problems is Shopify solving and how is that benefiting you?

How to sell products onlinbe, shopify solved those problems

Small Business (50 or fewer emp.)
Nov 07, 2016
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Easy and does what you need it to do."
What do you like best about Shopify?

You can literally set up a shop within 15 minutes. Tons of apps, very intuitive.

What do you dislike about Shopify?

For what it is, and what it does, there is really nothing to dislike.

What problems is Shopify solving and how is that benefiting you?

A simple and easy way to start selling online.

Mid Market (51-1000 emp.)
Nov 04, 2016
 Source
Overall Rating:
4.5
MC
Mey Ling C.
Spanish Language Translator
Share
"Affordable E-Commerce solution"
What do you like best about Shopify?

Shopify is an affordable solution for setting up an e-commerce site. You are able to design and create your own e-shop with ease.

What do you dislike about Shopify?

You do have to do the work yourself so it will take longer than hiring someone to do it for you, but it's worth it for the price.

What problems is Shopify solving and how is that benefiting you?

We needed a simple e-commerce site for our employees to be able to shop for company branded apparel and uniforms. We were quoted exorbitant fees by website designers and other vendors, but we were lucky to find Shopify instead. Now our employees can shop for company apparel online and pay with credit and/or debit card. It has simplified our ordering process.

Small Business (50 or fewer emp.)
Nov 03, 2016
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Affordable and easy to use "
What do you like best about Shopify?

This platform has made it very easy for us to upload hundreds of products and has made the listing process to a minimal one-page experience. In addition, Shopify is affordable for anyone who is a user of its software for just one year or several.

What do you dislike about Shopify?

Sometimes it does not offer all of the options that I am looking for but this is to be expected because it is a platform designed for smaller businesses.

What problems is Shopify solving and how is that benefiting you?

Shopify has allowed me to cut the time of listing new products dramatically. It has also allowed me to launch my own e-store without having to pay a fortune over to a web designer.

Small Business (50 or fewer emp.)
Nov 01, 2016
 Source
Overall Rating:
4.5
LA
Lilliana A.
Freelance Graphic Designer
Share
"Great platform with a great range of options. "
What do you like best about Shopify?

Easy to use, great template options, and provide a lot of learning recourses.

What do you dislike about Shopify?

Lacking in the variant editing options. It would be nice to have the ability to manually reorder variants and add in a new page from the main product page.

What problems is Shopify solving and how is that benefiting you?

Improving online store look, creating a better shopping experience for customers.

Small Business (50 or fewer emp.)
Oct 27, 2016
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"I've used it off and on and overall like it."
What do you like best about Shopify?

It's easy to set up and add on widgets/ plugins to customize your shop and take advantage of added features.

What do you dislike about Shopify?

Most added plugin cost extra money which can get pricey if you're trying to run a simple online shop.

What problems is Shopify solving and how is that benefiting you?

I don't need to know code which is great and it's so intuitive that you don't have to learn a new software ... its just walks you through how to set things up. Overall its saves time.

Enterprise (> 1000 emp.)
Oct 06, 2016
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Awesome e-Commerce platform"
What do you like best about Shopify?

Ease of use. You can start quickly with existing theme. They also have a big theme store where you can choose a lot of their theme templates that match your business needs. Customization is really use both point and click and coding.

What do you dislike about Shopify?

If you want to do something custom, it might be tough.

What problems is Shopify solving and how is that benefiting you?

Selling online.

Small Business (50 or fewer emp.)
Oct 04, 2016
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Our bread and butter"
What do you like best about Shopify?

Easy to use CMS, inexpensive, good template options and customer support.

What do you dislike about Shopify?

We haven't found a template with a homepage that is quite dynamic for us yet - but we'll get there.

What problems is Shopify solving and how is that benefiting you?

We are a nonprofit with a social enterprise component. We make our own bath and body products, as well as sell on behalf of about 20 global partners.

Small Business (50 or fewer emp.)
Oct 03, 2016
 Source
Overall Rating:
4.5
ES
Erin S.
Freelance Fashion Designer Available For Freelance Or Full Time Opportunities
Share
"User friendly e-comm platform"
What do you like best about Shopify?

I had never used any program like this before. With a quick tutorial I was able to add and revise products easily.

What do you dislike about Shopify?

Like all other technical products, training is key. Don't have any dislikes but you do need to train to get familiar with the program.

What problems is Shopify solving and how is that benefiting you?

Easily add products as they are launched. Also the mobile app is easy to add products on the the go.

Small Business (50 or fewer emp.)
Aug 25, 2016
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Great Platform"
What do you like best about Shopify?

Awesome support, they replied super quickly and helpful support team. Also the app store is a clear winner for them.

What do you dislike about Shopify?

It is a little bit steep in pricing for where it starts off. Especially after a US to CAD conversion.

What problems is Shopify solving and how is that benefiting you?

Shopify helps me so I can see everything neatly in analytics and everything I need to do is very clear. Helps workflow a lot!

Small Business (50 or fewer emp.)
Jul 30, 2016
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Great for selling your product"
What do you like best about Shopify?

I like the ease of use for the customer.

What do you dislike about Shopify?

Sometimes I get extra emails from customers asking how to add certain things. There seem to be some glitches from the basket to checkout

What problems is Shopify solving and how is that benefiting you?

Simple process putting things for sale on the website.

Small Business (50 or fewer emp.)
Jul 28, 2016
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Best Ecommerce Platform Yet."
What do you like best about Shopify?

I use the platform myself, selling products as well as create Shopify stores for my clients. I love the ease of use. My clients can easily take over once I am finished with little questions. It is hosted so the cost of hosting like for Magento is a very inexpensive price to use the platform. They are cutting edge with integrations and selling channels. Shopify has features that is not even possible on other platforms. They implementing more amazing things, faster than I can even get them set up. I love having a mobile app to track orders as well.

What do you dislike about Shopify?

There is not much that I dislike about Shopify besides the discounts. You can only assign a single rule for a discount code. It would be nice to have (and) (or) to combine multiple rules and objectives like I can do in Magento. It would also be nice to have shopping cart price rules as well so the customer did not have to use a coupon code. I have managed without it though.

What problems is Shopify solving and how is that benefiting you?

I am solving the headache of self hosting a slow complicated shopping system and realizing what a waste of time that can be. Shopify has tons of hours and expertise on what works with customers. I can now focus on marketing more than just worrying about my site.

Mid Market (51-1000 emp.)
Jun 19, 2016
 Source
Overall Rating:
4.5
BN
Bob N.
Founder
Share
"Shopify Review"
What do you like best about Shopify?

I love how easy shopify has made managing several ecommerce sites for our profudct portfolio, and for processing the sales.

What do you dislike about Shopify?

Sometimes the templates are a but time consuming for our general staff to update, while we have tech capable consultants that are some times required - I wish it was more eassy for our general accounting and sales team members to update.

What problems is Shopify solving and how is that benefiting you?

We are selling materials and products online, ranging from building materials and products to craft, decorative art and houeware - in europe and

Small Business (50 or fewer emp.)
Jun 01, 2016
 Source
Overall Rating:
4.5
MS
Marc Antoine S.
Sales And Marketing Manager I Jewelry And Accessory Digital Specialist
Share
"Shopify, the best platform to sell online remotely "
What do you like best about Shopify?

The interface changed every months (even weeks) which shows that Shopify is on point when it comes to update its platform. It is easy to use. Adding products has never been that easy! The shipping printing tool (USPS) is helping the company a lot! Saving time and money (the price listed with Shopify is cheaper than going to USPS Office)! Finally we love the apps that help us integrating newsletter popup or even connecting Mailchimp or Facebook to the actual store.

What do you dislike about Shopify?

Nothing much...However Shopify should now start offering more templates. Even if they have to charge them for. Shopify gives access the the HTML + CSS files in order for the webmaster to change the website but it still limited at this time.

What problems is Shopify solving and how is that benefiting you?

We have approximately 500 SKU online and we cannot be happier with Shopify. It does exactly what any ecommerce platforms should do, SELLING online. Shopify is even giving for free its credit card reader which can be connected to any ipad or phone. It helped our company to sell products in person at trunk shows or popup stores!

Mid Market (51-1000 emp.)
May 10, 2016
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Easy to use. Great app store."
What do you like best about Shopify?

Super flexible system. There are so many apps out there for us to test into. The admin is very user friendly and is easy to pick up.

What do you dislike about Shopify?

Not being able to manipulate the checkout page(s) is very limiting!

What problems is Shopify solving and how is that benefiting you?

We started to use Shopify as a back-up system during busy holiday seasons to protect against any site outages. We use it today regularly with one of our smaller brands as we wait to migrate to Magento.

Small Business (50 or fewer emp.)
Apr 14, 2016
 Source
Overall Rating:
4.5
MH
Michel H.
Owner
Share
"Great Tools, and a decent cost"
What do you like best about Shopify?

Very customizable, support is quick easy and knowledgeable, very easy to make a great website

What do you dislike about Shopify?

Pricing is in US dollar (I am Canadian), can be a bit steep especially if you very small lole me

What problems is Shopify solving and how is that benefiting you?

I started my business selling rope on shopify, and it works great

Small Business (50 or fewer emp.)
Jan 15, 2016
 Source
Overall Rating:
4.5
DC
David C.
Corporate Social Responsibility Manager
Share
"Straight eCommerce solution"
What do you like best about Shopify?

Shopify is simple but you can accomplish a very complex solution. Same like Apple - it's not just about specifications but much more about their integration with partners - Pinterest Buyable pins? Yes. Facebook eCommerce? Yes. Twitter business? Of course.

What do you dislike about Shopify?

Inability to add payment processors that are not supported. Transaction fee even when I submit order manually and not using payment processing. It's not possible to use more than one currency.

What problems is Shopify solving and how is that benefiting you?

We want to sell our products internationally and use more than one selling channel. All done with Shopify.

Small Business (50 or fewer emp.)
Jan 14, 2016
 Source
Overall Rating:
4.5
LR
Lasse R.
Lead Developer And Ceo
Share
"An amazing E-Commerce tool for startups"
What do you like best about Shopify?

The ease of use and the lovely dashboard

What do you dislike about Shopify?

The flexibility is a little bit too low.

What problems is Shopify solving and how is that benefiting you?

I'm a developer and designer, and I always recommend my clients to use Shopify; so I'm roughly using this service a few times each week on a new project.