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SugarCRM CRM Software logo
SugarCRM
4.1

( 127 )

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SugarCRM Reviews & Product Details

SugarCRM Overview
What is SugarCRM?

SugarCRM is a customer relationship management (CRM) software that helps businesses manage sales, marketing, and customer service activities. With robust customization options, an intuitive user interface, and a flexible pricing model Sugar CRM makes it accessible for businesses of all sizes to manage their customer relationships and build loyalty among their core audience. Key features include lead and opportunity management, account management, reporting and analytics, and integration with popular productivity tools like Google and Microsoft.

Company SugarCRM Inc.
Year founded 2004
Company size 501-1000 employees
Headquarters Cupertino, California, United States
Social Media
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What SugarCRM is best for?
How does SugarCRM compare to Pipedrive?
What are the pros and cons of SugarCRM?
SugarCRM Product Details
Capabilities
AI
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based, Mobile Android, Mobile iPad, Mobile iPhone, On-Premise Linux, On-Premise Windows
Training Documentation
Languages English
SugarCRM Features
API Access
Appointment Scheduling
Call Logging
Collaboration Tools
Contact Management
Customer Feedback Management
Customer Segmentation
Customer Support Ticketing
Customizable Dashboards
Data Import/Export
Document Management
Email Marketing
Lead Management
Live Chat
Marketing Automation
Mobile Access
Order Management
Product Catalog
Quotes/Proposals
Reporting & Analytics
Role-Based Access Control
Sales Forecasting
Sales Pipeline Management
Social Media Integration
Survey Management
Task Management
Territory Management
Third-party Integrations
User Permissions
Workflow Automation
SugarCRM Media
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SugarCRM Screenshots
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Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: April 18, 2026
SugarCRM CRM Software logo
127 SugarCRM Reviews
4.1 out of 5
Small Business (50 or fewer emp.)
Oct 04, 2021
 Source
Overall Rating:
4.5
Sanchit K. avatar
Sanchit K.
Co Founder
Share
"Automate Marketing Easily with Sugar Market"
What do you like best about SugarCRM?

Single email builder is a great functionality. It increases efficiency and reduces the overall cost. Strong user community and members are very helpful within the community. Web tracker and alerts are very helpful for our marketing team. Strong services expertise by sugar Team. It has provided us with Financial/organizational viability and KPI for all users. Database management is super easy and now we are able to manage lot of our users.

What do you dislike about SugarCRM?

Documentation should be imporved, although implementation was seamless. But a proper documentation will help new users to understand it. Very steep learning curve in starting as the product has too many features. More integrations can be added, thus making it more effective. Some coding knowledge i.e, HTML and CSS is needed, thus one needs to spend some time in learning it beforehand. Cost is comparatively high compared to its competitors. Telephone support should be added for solving issues fastly.

What problems is SugarCRM solving and how is that benefiting you?

We are able to send mass emails to the users. We are able to reach a lot of our clients and candidates regularly with tracking benefits. We utilize the analytics to see who has opened and clicked links to see who is a potential lead. The work is now mostly automated and we need less workforce. We are now able to manage all our clients and are able to provide them with reports on daily basis. It helps us to increase our business and improve our relationship with our clients.

Mid Market (51-1000 emp.)
Sep 18, 2021
 Source
Overall Rating:
4.5
RG
Radhamohan G.
Cfo
Share
"Best CRM Tool Used Ever"
What do you like best about SugarCRM?

It helps to view customer experience with an outstanding balance; It helps to increase efficiency, reduce sales costs. Sugar CRM provides sales automation with an Artificial intelligence base; Sugar CRM allows us to know everything regarding the sales process

What do you dislike about SugarCRM?

There is no option to retrieve deleted data; the Programming language is a little hard and complex at the beginning level

What problems is SugarCRM solving and how is that benefiting you?

Automating sales cylcle, Since Sugar CRM follows round-robin it makes easier; they provide a flexible dashboard and easy report creation with just a few steps, which skips saves a lot of time

Enterprise (> 1000 emp.)
Sep 08, 2021
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Sugar Market Review"
What do you like best about SugarCRM?

Sugar Market provides excellent automation to the marketing needs of my company. Email Marketing is also way too easy with this tool. Sugar Market provides a great fusion of both Sales and marketing so we can close the leads very fast.

What do you dislike about SugarCRM?

No major dislikes. Cost can be more competitive.

What problems is SugarCRM solving and how is that benefiting you?

Email marketing, Customer relationship management, keeping customer records, lead closing.

Small Business (50 or fewer emp.)
Aug 31, 2021
 Source
Overall Rating:
4.5
RG
Ruby G.
Senior Content Writer
Share
"If you want to automate your entire marketing operations, then Sugar Market is for you."
What do you like best about SugarCRM?

CRM software can prove to be a valuable asset for your marketing operations. With Sugar Market, I can analyze how my customers are interacting with my digital assets, capture leads from different sources such as forms, landing pages, etc., create customized and targeted campaigns and align sales leads as well. It was quite crucial for our company to align sales as well marketing leads on a single platform which Sugar Market made possible. It can be integrated with other CRMs as well which is amazing.

What do you dislike about SugarCRM?

There is no major disadvantage of Sugar Market but it can surely introduce more integrations and new features

What problems is SugarCRM solving and how is that benefiting you?

We are solving the problem of integrating leads coming from both marketing and sales channels to create targeted campaigns. It also helps a lot in analyzing the success or failure of a certain campaign so that it can be better optimized. It also provides a single platform to capture all the leads and is opt for multi channel marketing.

Enterprise (> 1000 emp.)
Aug 27, 2021
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Perfect Product to Track & Improve Company Performance"
What do you like best about SugarCRM?

What I personally like best is how effective the system is to provide you with visibility and KPI for all users whether they are working from home or from the office.

What do you dislike about SugarCRM?

I think at first there is too much information to learn, get used to for some users. ie. creating filters, updating records etc.

What problems is SugarCRM solving and how is that benefiting you?

We are improving the communication, visibility, and user/company performance with the Sugar product purchased/deployed.

Small Business (50 or fewer emp.)
Aug 18, 2021
 Source
Overall Rating:
4.5
RC
Rachel C.
Marketing Associate
Share
"Reliable Customer Service Platform"
What do you like best about SugarCRM?

By using Sugar Serve, we can now provide excellent customer service. Customer issues and their status is easy to track on the Sugar Serve dashboard. All Information is easy to access to our customer agents resulting in increased productivity.

What do you dislike about SugarCRM?

It can be time-consuming for all the team members to understand the tool for effective collaboration. The application needs to be more flexible to match different organization's requirements.

What problems is SugarCRM solving and how is that benefiting you?

We were looking for a platform to provide good customer service to our users. Sugar Serve helped us do that.

Enterprise (> 1000 emp.)
Jul 24, 2021
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Confusing but worth buying."
What do you like best about SugarCRM?

SugarMarket helps you in creating landing pages, designing emails and taking care of forms and customer data. It is quite easy to use and manage. Analytics are also provided for free. It is time-saving and extremely helpful.

What do you dislike about SugarCRM?

Otherwise it is worth buying except for the confusing structure and features.

What problems is SugarCRM solving and how is that benefiting you?

We are using this software for managing and designing emails and landing pages and meeting and keeping in check with our customer sales requirements.

Mid Market (51-1000 emp.)
Jul 16, 2021
 Source
Overall Rating:
4.5
SR
Shaheer R.
Software Engineer
Share
"Sugar Market is well refined and easy to use."
What do you like best about SugarCRM?

Sugar Market is best in terms of email marketing, email designing, and landing pages. Reporting is also robust and easy to use. It has helped us in lead management in a very efficient and time-saving manner. Customer service is also awe-inspiring.

What do you dislike about SugarCRM?

Overall it is good. But at the same time, it is complex too. Email builder 2 has also some issues.

What problems is SugarCRM solving and how is that benefiting you?

We use it for the management and tracking of our marketing campaigns. Tracking has been much more accessible now. It also helps us organize and schedule email marketing.

Enterprise (> 1000 emp.)
Mar 01, 2021
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Adapting the solution to your reality"
What do you like best about SugarCRM?

Since we purchased the sugarcrm we found that: - There are No complicated cost matrix. - Easy integrations - Can be tailored to your needs with a user friendly interface

What do you dislike about SugarCRM?

Lack on more powerful reporting and more complex dashboards (Matrix across modules)

What problems is SugarCRM solving and how is that benefiting you?

We have a better 360 view of the store to service our client. Less time wasted sorting out conflicting info from different sources. A centralized hub makes sense for us

Mid Market (51-1000 emp.)
May 12, 2020
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"A robust marketing automation tool"
What do you like best about SugarCRM?

Compared to other marketing automation tools I have used, it is reasonably priced and offers a lot of robust features like easy integration into CRM, trigger campaigns, nurture campaigns, and segmentation. It's not just an email blaster. Spend a little time with it and you can have a well-oiled marketing program.

What do you dislike about SugarCRM?

I prefer telephone support for quick questions rather than sending an email and waiting on responses.

What problems is SugarCRM solving and how is that benefiting you?

Previously our marketing efforts were not that transparent, but now you can click on a contact in CRM and see every email that contact has received and if they've opened, clicked, navigated the website and other statistics. It helps us not only understand our audience better, but share with our company what we're doing for marketing communications.