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SugarCRM CRM Software logo
SugarCRM
4.1

( 127 )

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SugarCRM Reviews: 4.1/5 — Solid Choice

SugarCRM Overview
What is SugarCRM?

SugarCRM is a customer relationship management (CRM) software that helps businesses manage sales, marketing, and customer service activities. With robust customization options, an intuitive user interface, and a flexible pricing model Sugar CRM makes it accessible for businesses of all sizes to manage their customer relationships and build loyalty among their core audience. Key features include lead and opportunity management, account management, reporting and analytics, and integration with popular productivity tools like Google and Microsoft.

Company SugarCRM Inc.
Year founded 2004
Company size 501-1000 employees
Headquarters Cupertino, California, United States
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What SugarCRM is best for?
How does SugarCRM compare to Lighthouse?
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SugarCRM Product Details
Capabilities
AI
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based, Mobile Android, Mobile iPad, Mobile iPhone, On-Premise Linux, On-Premise Windows
Training Documentation
Languages English
SugarCRM Features
Activity Tracking (calls, emails, meetings)
AI assistance (summaries, signal detection, scoring)
AI Call/Text Automations / Virtual Agent
AI Lead Scoring
API Access
API Access / Integration / Open APIs
API / SDK / integrations
API / Webhooks / Integrations
Appointment Scheduling
Automated workflows / task automation
Automation / Workflow Rules / Triggers
Bulk / Mass Email / Outreach
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Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: September 02, 2026
SugarCRM CRM Software logo
127 SugarCRM Reviews
4.1 out of 5
Small Business (50 or fewer emp.)
Dec 13, 2023
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Good Sugar Serve"
What do you like best about SugarCRM?

​Create better customer experiences for admin/studio

What do you dislike about SugarCRM?

Form Validation not proper with field name

What problems is SugarCRM solving and how is that benefiting you?

Resolve and show Form Validation with field name

Mid Market (51-1000 emp.)
Jan 06, 2023
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Sugar CRm its really useful when it comes to make a quote."
What do you like best about SugarCRM?

How Sugar CRM saves all the information for future quotes.

What do you dislike about SugarCRM?

theres nothing I dont like about sugar, everything is fine about it

What problems is SugarCRM solving and how is that benefiting you?

The way it saves information and you dont make mistakes

Small Business (50 or fewer emp.)
Dec 27, 2022
 Source
Overall Rating:
5.0
Angel R. avatar
Angel R.
Ingeniero De Soluciones
Share
"The Service Console is all you need to see to know Serve is a top tier solution."
What do you like best about SugarCRM?

Sugar Serve condensates all the information you need to take customer service to the next level. ANYTHING that you need to know about your clients can be either entered by the user or integrated with another solution to have the whole picture in one screen. Also, multichannel communication is key for us. Our clients can reach us by email, call, bot, and many others, and we still have everything centered in the Sugar database.

What do you dislike about SugarCRM?

The Customer Journey is a part of the solution that it´s mighty, but you need to make various iterations to have it on point for the SLA´s; although the certificated partner helps you to configure it, the company keeps evolving, and you need to adjust.

What problems is SugarCRM solving and how is that benefiting you?

Simple, having everything in one sight. Before Serve we needed to go to many solutions to look for the information, service level, last communication, status, etc. Now we have all in Serve plus having all the departments involved keeps us on time for the responses.

Enterprise (> 1000 emp.)
Jul 04, 2022
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Great Product!"
What do you like best about SugarCRM?

Sugar Serve is a great product that is easy to use, has a streamlined implementation and is world class in terms of functionality.

What do you dislike about SugarCRM?

Some of the reporting when wanting to go down to the granular detail, isnt as fine-tuned as a larger self-serve system but Sugar still surpasses like for like self-serve packages

What problems is SugarCRM solving and how is that benefiting you?

Sugar CRM provides easy to digest information right to your fingertips. It is great for streamlining standard interactions your customers have with you

Enterprise (> 1000 emp.)
Jun 22, 2022
 Source
Overall Rating:
5.0
JB
Joe B.
Sales Development Representative
Share
"Great system, works really well"
What do you like best about SugarCRM?

I really like the intuitive reporting as the dashboard

What do you dislike about SugarCRM?

Could be more integrations and features for this price range

What problems is SugarCRM solving and how is that benefiting you?

It has helped a lot in reducing time to provide resolution, improve customer satisfaction, and support experience

Mid Market (51-1000 emp.)
Mar 02, 2022
 Source
Overall Rating:
5.0
SP
Suraj P.
Supply Associate
Share
"Good automation software"
What do you like best about SugarCRM?

Tolls are very user-friendly. I have been using this product for last two weeks, and I am pleased

What do you dislike about SugarCRM?

Currently I don't have any dislikes for this product

What problems is SugarCRM solving and how is that benefiting you?

I am using these tools for my daily order tracking

Mid Market (51-1000 emp.)
Mar 02, 2022
 Source
Overall Rating:
5.0
NI
Nivrutti I.
Supply Manager
Share
"Outstanding used to this software its too likes"
What do you like best about SugarCRM?

Its completely marketing place and its too benefits after that used

What do you dislike about SugarCRM?

There is no dislikes it's only likes and too uused

What problems is SugarCRM solving and how is that benefiting you?

My all marketing problems has been solved along with propr solutions

Mid Market (51-1000 emp.)
Mar 02, 2022
 Source
Overall Rating:
5.0
MK
Mohammed Taj K.
Suply Team
Share
"Its too much amazing experience with used this software"
What do you like best about SugarCRM?

It's too much easy to used this software like as reguler

What do you dislike about SugarCRM?

There are no dislikes only for using this software to help me

What problems is SugarCRM solving and how is that benefiting you?

I have solved my all marketing level and operational level problems after used this software

Mid Market (51-1000 emp.)
Mar 02, 2022
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"As Sweet as Sugar"
What do you like best about SugarCRM?

The sugar market application provides the supports between seller and providers to maintain relationships. With various forms of relation maintaining mechanism

What do you dislike about SugarCRM?

Analytics is too basic and not robust. Too extensive training and application knowledge and training is required.

What problems is SugarCRM solving and how is that benefiting you?

Getting analytics of sales, also gets the performance report which help in Managing relationship with clients.

Mid Market (51-1000 emp.)
Nov 30, 2021
 Source
Overall Rating:
5.0
Sandro Roberto L. avatar
Sandro Roberto L.
Auxiliar Administrativo
Share
"Powerful Marketing Automation Tool"
What do you like best about SugarCRM?

Our organization needed a tool for marketing automation and Sugar Market was the ideal solution. The possibility of sending automatic emails allows us a much greater reach of our products and services, dissemination and information about all the work carried out by our organization. Very easy to use, the interface is user-friendly and anyone without any familiarity with the tool can work very well. Advertising campaigns have become more reliable and practical, in addition to being able to directly reach our client

What do you dislike about SugarCRM?

So far there is nothing to discredit the use of the tool by our organization, given the time we have been using it

What problems is SugarCRM solving and how is that benefiting you?

We managed to greatly improve the image of our products, in addition to automating our marketing, which was manual and did not have an immediate effect. Now we can really show all our products in a real way, how to attract the customer and know what he really wants and needs. Costs have dropped, sales have improved exponentially and our trend is to be able to expand our business even further. Furthermore, the price is very interesting and the return is fast and satisfactory.

Small Business (50 or fewer emp.)
Nov 27, 2021
 Source
Overall Rating:
5.0
Glaizel P. avatar
Glaizel P.
Customer Service Representative
Share
"The best way to Automate Marketing Operation"
What do you like best about SugarCRM?

Multiple functionalities characterize this powerful automation program. It has benefited me in improving marketing ROI, utilizing resources, and improving customer experience and retention. With its autonomous technology, it takes care of all of business marketing objectives, allowing you to achieve remarkable improvement. Its database supervision and reporting capabilities are effortless to use. It's a complete tool that meets all marketing automation eligibility requirements. Other CRMs, such as Sage, Salesforce, and Microsoft Dynamics, can also be interconnected. Nurture-based campaigns, trigger campaigns, and single emails are the three types of campaigns available.

What do you dislike about SugarCRM?

I have not had any major issues since I started using its services, and I am satisfied with its quality. I rely on this program and its outstanding customer service to fix our concerns timely basis.

What problems is SugarCRM solving and how is that benefiting you?

We're working on a solution for combining leads from marketing and sales channels to generate focused campaigns. It also aids in the analysis of a campaign's success or failure so that it may be appropriately optimized. It also has a single platform for gathering all leads and supports multi-channel marketing.

Small Business (50 or fewer emp.)
Nov 24, 2021
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Outstanding email marketing solution"
What do you like best about SugarCRM?

I use Sugar Market for communicating with our clients. Every week, I send 3-4 email marketing campaigns. The email campaign creator is simple to use. It assists me in maintaining a clean CRM by correcting client information.

What do you dislike about SugarCRM?

The dashboard can be overwhelming due to its large amount of features.

What problems is SugarCRM solving and how is that benefiting you?

I have saved a lot of time building email campaigns with Sugar Market.

Small Business (50 or fewer emp.)
Oct 12, 2021
 Source
Overall Rating:
5.0
Jung L. avatar
Jung L.
Customer Service Representative
Share
"Great User Interface"
What do you like best about SugarCRM?

It's easy to set up and has a significant function. User Interface is a plus for me, too!

What do you dislike about SugarCRM?

We've checked if it's on our side, but the system takes too much time for it to reload information.

What problems is SugarCRM solving and how is that benefiting you?

Our company is using it as a sales and marketing tool.

Small Business (50 or fewer emp.)
Oct 07, 2021
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Sugar Market is excellent marketing software that is well worth the money"
What do you like best about SugarCRM?

Sugar Market optimizes all marketing processes and boosts the productivity of marketing campaigns. It offers an overview of marketing activities, the associated data and the option to create and send content from Sugar Market.

What do you dislike about SugarCRM?

A few integrations might use some work. One of them is fantastic, but the other is underperforming.

What problems is SugarCRM solving and how is that benefiting you?

The custom reports show reliable metrics. It delivers new insights and identifies opportunities to drive better results.

Small Business (50 or fewer emp.)
Oct 06, 2021
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Reliable all-in-one marketing solution"
What do you like best about SugarCRM?

Fully interactive dashboards allow me to build and source data from all marketing campaigns efficiently. The colorful, organized charts helped me to gain deeper insights instantly. Powerful filters give the best flexibility to fine-tune dashboards and easily create new views.

What do you dislike about SugarCRM?

I haven't found anything to dislike about Sugar Market.

What problems is SugarCRM solving and how is that benefiting you?

All dashboards are also mobile-friendly, giving me access to results anytime, anywhere.

Small Business (50 or fewer emp.)
Oct 06, 2021
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Outstanding tool to increase lead conversions"
What do you like best about SugarCRM?

The software helps us drive more visitors to the website and follow their digital journey to discover where they communicate and convert. Its intuitive email and landing page builder creates professional, powerful marketing campaigns. Deliver the best leads to sales through powerful nurture and scoring capabilities.

What do you dislike about SugarCRM?

It happens that the drag and drop email editor isn't working correctly.

What problems is SugarCRM solving and how is that benefiting you?

It helps increase web traffic, improve customer retention, and convert website visitors into customers.

Small Business (50 or fewer emp.)
Sep 29, 2021
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Sugar Market best for automating marketing campaigns"
What do you like best about SugarCRM?

It has to be the seamless implementation, which Sugar Market does a fantastic job. The dashboard and tags are simple to read, which has resulted in more successful marketing campaigns.

What do you dislike about SugarCRM?

There isn't much to dislike about Sugar Market. They could improve the number of third-party tools.

What problems is SugarCRM solving and how is that benefiting you?

Sugar Market improves my marketing campaigns work. Marketing campaigns are automated, which saves me time and money.

Enterprise (> 1000 emp.)
Sep 26, 2021
 Source
Overall Rating:
5.0
OO
Oniyide O.
Customer Experience Manager
Share
"A Helpful tool for Better Customer Satisfaction"
What do you like best about SugarCRM?

Sugar Serve is a tool that has helped us improve the way we serve our customers. We deployed it because of its immense reach, multiple functionalities and stand out features. Working on cases and resolving customer queries has been a lot easier because I get all the features I need on the dashboard which is easy to navigate

What do you dislike about SugarCRM?

I have not discovered any shortcomings or downsides to this solution. It has singlehandedly made our customer relations team more productive overall

What problems is SugarCRM solving and how is that benefiting you?

Sugar Serve has provided us with a means to automate customer query resolution. It provides us with all the tools we need on the dashboard so navigation can be a lot easier. Normally, we handle thousands on SLAs weekly and doing that and still maintaining focus on other areas at work can be overwhelming, but with Sugar Serve, SLA management can be automated to a great degree

Enterprise (> 1000 emp.)
Sep 25, 2021
 Source
Overall Rating:
5.0
SO
Samson O.
Website Developer
Share
"Better Marketing With Sugar Market"
What do you like best about SugarCRM?

A very effective solution for our marketing team. Sugar Market has helped us with lead management and made it so much easier to nurture leads and convert prospects. It also has capabilities for email and social media marketing. It is the complete tool. It also helps you monitor the journey of your buyers and helps you identify the perfect time to upsell

What do you dislike about SugarCRM?

We trust it all the way. The capabilities of this tool are unbelievable. It is affordable and feature-rich. We are happy with the performance of Sugar Market

What problems is SugarCRM solving and how is that benefiting you?

In terms of lead and prospect management and nurturing, Sugar Market has been very reliable. We use it to create and nurture campaigns It has also helped us synchronize our social media platforms for more effective interactions with customers

Enterprise (> 1000 emp.)
Sep 24, 2021
 Source
Overall Rating:
5.0
Donna H. avatar
Donna H.
National Account Sales Manager
Share
"Excellent platform that is increasing website traffic"
What do you like best about SugarCRM?

Sugar Market is a comprehensive solution for marketing automation. I have been using this amazing software for so long. It helped me to increase the number of visitors to our website in a short time. The software precisely tracks website activity and email engagement. One of the best features of this software is email builder that is very easy to use. It tracks email quickly and also saves time. To upload a file into the database is very easy because Sugar Market is extremely efficient in distribution lists uploading.

What do you dislike about SugarCRM?

Template designing in HTML creator is not user-friendly. It is tough to create a template in it. To make a landing page we need to be familiar with the coding process otherwise, it can be problematic.

What problems is SugarCRM solving and how is that benefiting you?

Sugar Market is an astounding software that provides valuable insight into marketing campaigns with the current state of knowledge. It helps to schedule emails to modernize the email marketing workflow. The software’s scoring element helps to adjust lead scoring in several ways.

Mid Market (51-1000 emp.)
Sep 07, 2021
 Source
Overall Rating:
5.0
Chirag D. avatar
Chirag D.
Chief Marketing Officer
Share
"Automate my Marketing operation,"
What do you like best about SugarCRM?

SugarCRM helps us automate our whole marketing operations. Sugar CRM has all features like workflow automation, analytics and contacts management, etc. get real-time prompts and recommended CRM updates supported each customer interaction. SugarCRM may be a very reliable and effective CRM tool. it is easy to use and features a good interface. Their reporting and analytics function is extremely comprehensive. Informs us that what we did wrong in order to continue

What do you dislike about SugarCRM?

The documentation is very less it becomes difficult to understand all the options. for new users, i think it is difficult to understand. and the UI can be made better

What problems is SugarCRM solving and how is that benefiting you?

1- Automate my marketing operations 2-Drive more conversions with intuitive customer experience 3-Sugar CRM is used by several departments within the company, and this allows each department to have knowledge and control over the situation of our client 4- helps us to achieve high definition customer experience

Mid Market (51-1000 emp.)
Sep 06, 2021
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Highly Recommended CRM Tool"
What do you like best about SugarCRM?

Sugar Market is a user-friendly tool that helps our email marketing and designing in a super-efficient manner.

What do you dislike about SugarCRM?

Some features of Sugar Market were a bit unorganized, like the way the lists were laid out. But I believed that there's always room for improvement.

What problems is SugarCRM solving and how is that benefiting you?

Previously we had issues with consistency and time delays over the data size moving between the two platforms.

Mid Market (51-1000 emp.)
Aug 17, 2021
 Source
Overall Rating:
5.0
AT
Angela T.
Crm Analyst
Share
"Not just a CRM anymore, it is now for my whole business."
What do you like best about SugarCRM?

This move to SELL and more so for SERVE allows me to change how we use our CRM from a reportable, database that I can allocate process to, but it is still driven by the user completing the tasks and hindered when they don't. SERVE with CJP and BPM allows a strategic staged process with automated reinders and steps that need to be followed to enable the progress and access to the next steps. This means milestone steps are not missed, data and integrity is maintained, the CX customer experience is built-in and the all important relationship with our customers and other areas of the business are not missed, forgotten. All this has a better transparency of process and stage in live, real time reporting to your team, and top down from exec to user. Finding gaps and building effeicies are now quick and fairly easy to accomplish. To the user, it is streamlined and usable, not convoluted. Well done!

What do you dislike about SugarCRM?

The dynamic reporting needs more options for graphs, detailed YOY, MTD reporting, etc.

What problems is SugarCRM solving and how is that benefiting you?

Huge benefits realized in: Time, efficiencies, maintaining the integrity of data and process. Automation of manual tasks where possible and keeping it practical and transparent in overall reporting.

Mid Market (51-1000 emp.)
Aug 05, 2021
 Source
Overall Rating:
5.0
Nainish A. avatar
Nainish A.
Assistant Systems Engineer
Share
"Great and effective crm tool"
What do you like best about SugarCRM?

SugarCRM is a very reliable and effective CRM tool. It helps to record important data that is required. It is a very awesome tool to keep track of client data and updation. It also has great functionality to self-host the platform without any hassle. It has a very simple and easy to understand user interface. The security feature of this tool is very good and reliable. It allows the creation of graphs and reports easily.

What do you dislike about SugarCRM?

In this tool, many options are available, which can be confusing to understand at first because very little documentation is provided. The cost of this tool is a little bit higher than its alternatives. This tool takes a lot of time to get installed on your machine and sometimes it also gets crashed while working.

What problems is SugarCRM solving and how is that benefiting you?

SugarCRM is a very good tool and it helped us in making perfect reports and analytics of the data in very little time which usually took more than 4 days to complete. It has really improved the efficiency of the team.

Small Business (50 or fewer emp.)
Jul 07, 2021
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Not just would recommend, HAVE recommended!"
What do you like best about SugarCRM?

SugarMarket is easy to use for designing emails and landing pages. It also serves as our limited CRM and the customer data management side is easy to understand. Reporting is robust and again, easy to use. We haven't needed customer service very often, but when we have, everyone has been super responsive and helpful. I feel like a known customer, not a number.

What do you dislike about SugarCRM?

We are not yet taking full advantage of the power of the platform, specifically lead scoring. Which is not even a thing to dislike about Sugar; we just haven't found the time to think through this.

What problems is SugarCRM solving and how is that benefiting you?

We are increasing our owned customer list, engagement with our biggest fans, segmenting of our growing list, management of landing pages and forms and customer data. We have significantly increased our touchpoints since we switched to SugarMarket and engagement has gone up as well.

Mid Market (51-1000 emp.)
Nov 17, 2020
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Satisfied Customer"
What do you like best about SugarCRM?

The training, UX, template creation is very easy to use for any marketer. You don't need code background. Everything is WYSIWYG.

What do you dislike about SugarCRM?

This biggest disconnect is not having the emails in the campaign folder. You have to create the individual emails for each campaign separately and then link them in a higher level campaign folder.

What problems is SugarCRM solving and how is that benefiting you?

We are creating a way to capture leads, nurture leads, score them and hand to sales when qualified. This system will take the place of constant contact for us. It is also giving us the ability to post, listen and monitor our social media accounts.

Mid Market (51-1000 emp.)
May 12, 2020
 Source
Overall Rating:
5.0
Correy F. avatar
Correy F.
Small Business Consultant | Strategic Marketing
Share
"Great product with solutions for every digital marketing and sales need!"
What do you like best about SugarCRM?

The ease of use and the customer support make this a great company to help with many different projects.

What do you dislike about SugarCRM?

There is nothing about SugarCRM that could be considered a negative.

What problems is SugarCRM solving and how is that benefiting you?

This software has helped us organize and schedule our email marketing efforts and simplify our process.

Small Business (50 or fewer emp.)
Apr 29, 2020
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Easy and attractive to use"
What do you like best about SugarCRM?

There are some great built in data analytic features.

What do you dislike about SugarCRM?

There is a bit of a learning curve to get started as a user.

What problems is SugarCRM solving and how is that benefiting you?

I can easily see how successful my marketing efforts are with the built in dashboards.

Enterprise (> 1000 emp.)
Dec 08, 2019
 Source
Overall Rating:
5.0
JP
John P.
Founder
Share
"Easy Marketing Platform To Use."
What do you like best about SugarCRM?

The support team is outstanding-they answer questions easily and I appreciate how they go beyond answering questions. The software is simple to use-the interface is user-friendly and particularly the e-mail developer is easy to drag and drop for e-mail promotions. This year, I have used your Advanced Analytics software and the reporting features are nice to connect our CRM sales data with our leading data and processes.

What do you dislike about SugarCRM?

Some minor features, such as failure to exclude certain e-mail domains from completing applications, are not provided.

What problems is SugarCRM solving and how is that benefiting you?

We have moved to Salefusion from a different marketing platform because Sugar, our CRM program, is directly incorporated into it. The synchronization is highly reliable, Salesfusion service is outstanding and the features provided suit our needs.

Small Business (50 or fewer emp.)
Oct 12, 2019
 Source
Overall Rating:
5.0
Mike S. avatar
Mike S.
Business Development Representative
Share
"Sugar Market is the best tracker of our sales. "
What do you like best about SugarCRM?

By using the Sugar Market software, we can easily manage the contacts leads at every stage of the sales process and better tracking of the customer sales relationships. We can also share all of our important information about the sales and marketing very easily. Market is very important in our life because through it we can easily updates our sugar sales process efficiently.

What do you dislike about SugarCRM?

The main problem is that it cannot provide the other opportunity or any other resources management rather then the sales management. So, it is not the perfect CRM customer relationship management software.

What problems is SugarCRM solving and how is that benefiting you?

Ease of sales and marketing process by SugarMarket software. This software allow me to better handle the sales and marketing contacts opportunities. Hence, SugarMarket is the most powerful sales pipeline management software.