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SugarCRM Logo
SugarCRM
4.1
(127)
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SugarCRM Reviews & Product Details

SugarCRM Overview
What is SugarCRM?

SugarCRM is a customer relationship management (CRM) software that helps businesses manage sales, marketing, and customer service activities. With robust customization options, an intuitive user interface, and a flexible pricing model Sugar CRM makes it accessible for businesses of all sizes to manage their customer relationships and build loyalty among their core audience. Key features include lead and opportunity management, account management, reporting and analytics, and integration with popular productivity tools like Google and Microsoft.

Company SugarCRM Inc.
Year founded 2004
Company size 501-1000 employees
Headquarters Cupertino, California, United States
Social Media
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SugarCRM Product Details
Capabilities
AI
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based, Mobile Android, Mobile iPad, Mobile iPhone, On-Premise Linux, On-Premise Windows
Training Documentation
Languages English
SugarCRM Features
API Access
Appointment Scheduling
Call Logging
Collaboration Tools
Contact Management
Customer Feedback Management
Customer Segmentation
Customer Support Ticketing
Customizable Dashboards
Data Import/Export
Document Management
Email Marketing
Lead Management
Live Chat
Marketing Automation
Mobile Access
Order Management
Product Catalog
Quotes/Proposals
Reporting & Analytics
Role-Based Access Control
Sales Forecasting
Sales Pipeline Management
Social Media Integration
Survey Management
Task Management
Territory Management
Third-party Integrations
User Permissions
Workflow Automation
SugarCRM Media
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SugarCRM Screenshots
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Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: April 07, 2025
SugarCRM Logo
127 SugarCRM Reviews
4.1 out of 5
Small Business (50 or fewer emp.)
Jul 07, 2021
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Not just would recommend, HAVE recommended!"
What do you like best about SugarCRM?

SugarMarket is easy to use for designing emails and landing pages. It also serves as our limited CRM and the customer data management side is easy to understand. Reporting is robust and again, easy to use. We haven't needed customer service very often, but when we have, everyone has been super responsive and helpful. I feel like a known customer, not a number.

What do you dislike about SugarCRM?

We are not yet taking full advantage of the power of the platform, specifically lead scoring. Which is not even a thing to dislike about Sugar; we just haven't found the time to think through this.

What problems is SugarCRM solving and how is that benefiting you?

We are increasing our owned customer list, engagement with our biggest fans, segmenting of our growing list, management of landing pages and forms and customer data. We have significantly increased our touchpoints since we switched to SugarMarket and engagement has gone up as well.

Mid Market (51-1000 emp.)
Nov 17, 2020
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Satisfied Customer"
What do you like best about SugarCRM?

The training, UX, template creation is very easy to use for any marketer. You don't need code background. Everything is WYSIWYG.

What do you dislike about SugarCRM?

This biggest disconnect is not having the emails in the campaign folder. You have to create the individual emails for each campaign separately and then link them in a higher level campaign folder.

What problems is SugarCRM solving and how is that benefiting you?

We are creating a way to capture leads, nurture leads, score them and hand to sales when qualified. This system will take the place of constant contact for us. It is also giving us the ability to post, listen and monitor our social media accounts.

Small Business (50 or fewer emp.)
Apr 29, 2020
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Easy and attractive to use"
What do you like best about SugarCRM?

There are some great built in data analytic features.

What do you dislike about SugarCRM?

There is a bit of a learning curve to get started as a user.

What problems is SugarCRM solving and how is that benefiting you?

I can easily see how successful my marketing efforts are with the built in dashboards.

Mid Market (51-1000 emp.)
Aug 16, 2018
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Very Intuitive. Affordable. Easily Integrated. And a Managed Services Option That Changes the Game!"
What do you like best about SugarCRM?

Salesfusion is designed by marketers who, no doubt, have experienced the perils that many of us face with Marketing Automation. They have built a platform that is intuitive, affordable and easily integrated. The result? You are able to ramp up quickly. The native integration with most major CRMs alone is fantastic. Salesfusion truly delivers "enterprise grade" capabilities without the "complexity" of other marketing automation solutions. Their secret sauce? Their marketing concierge services - which literally "saves the day" for me. This enables me to consistently move the needle in my quest to deliver demand generation results. Did I mention unlimited phone and email support? I guess you can say - I'm a Salesfusion super-fan.

What do you dislike about SugarCRM?

I'm sure there's something. I just haven't encountered it yet! They have a good handle on their roadmap and keep me informed about upcoming feature / capabilities improvements. That's all I ask for.

What problems is SugarCRM solving and how is that benefiting you?

I deliver against an "aggressive" marketing plan - ongoing weekly campaigns. A primary responsibility of mine is to deliver qualified MQLS that ultimately convert into Sales opportunities. We are now able to keep the funnel full (MQLS) and are adding advanced capabilities into our marketing practice to increase conversions. Senior management is more than satisfied that we are doing our jobs.

Mid Market (51-1000 emp.)
Mar 17, 2022
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Had a soothing experience with sugar market regarding my issue."
What do you like best about SugarCRM?

Most useful stuff about it is , i got delighted with their interface and problem solving skill.

What do you dislike about SugarCRM?

Was bit of upset with their customer service.

What problems is SugarCRM solving and how is that benefiting you?

Had to gain my website popularity and it helped me to do it. It was very convenient and ease.

Enterprise (> 1000 emp.)
Mar 02, 2022
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Good customer experience"
What do you like best about SugarCRM?

User interface is the best as per the narket standards

What do you dislike about SugarCRM?

The reach has to increase to the people as compared to others

What problems is SugarCRM solving and how is that benefiting you?

High usage of internet required while using the app. Have to cut down on internet usage

Enterprise (> 1000 emp.)
Nov 27, 2021
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"One of Best Customer Relationship Manager"
What do you like best about SugarCRM?

The best thing about Sugar Market is that we can best User Interface with low cost framework

What do you dislike about SugarCRM?

The disliked feature of Sugar Market is that we cannot get access without internet connection and unable to get the advantage of automation

What problems is SugarCRM solving and how is that benefiting you?

The problem of managing the whole Marketing strategy with visual analytics

Enterprise (> 1000 emp.)
Oct 18, 2021
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"One of the best CRM software for automation"
What do you like best about SugarCRM?

The best part is the crm software that is useful in doing the automation of the manual activity which creates the automated task and make the utilities tool in very less time

What do you dislike about SugarCRM?

The framework can be more interactive and more friendly so that it will be more understanding for the new user to understand the things

What problems is SugarCRM solving and how is that benefiting you?

Day to day task which required manual intervention by using the sugar crm it will become automated and help is saving the time.

Enterprise (> 1000 emp.)
Sep 08, 2021
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Sugar Market Review"
What do you like best about SugarCRM?

Sugar Market provides excellent automation to the marketing needs of my company. Email Marketing is also way too easy with this tool. Sugar Market provides a great fusion of both Sales and marketing so we can close the leads very fast.

What do you dislike about SugarCRM?

No major dislikes. Cost can be more competitive.

What problems is SugarCRM solving and how is that benefiting you?

Email marketing, Customer relationship management, keeping customer records, lead closing.

Enterprise (> 1000 emp.)
Aug 27, 2021
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Perfect Product to Track & Improve Company Performance"
What do you like best about SugarCRM?

What I personally like best is how effective the system is to provide you with visibility and KPI for all users whether they are working from home or from the office.

What do you dislike about SugarCRM?

I think at first there is too much information to learn, get used to for some users. ie. creating filters, updating records etc.

What problems is SugarCRM solving and how is that benefiting you?

We are improving the communication, visibility, and user/company performance with the Sugar product purchased/deployed.

Enterprise (> 1000 emp.)
Jul 24, 2021
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Confusing but worth buying."
What do you like best about SugarCRM?

SugarMarket helps you in creating landing pages, designing emails and taking care of forms and customer data. It is quite easy to use and manage. Analytics are also provided for free. It is time-saving and extremely helpful.

What do you dislike about SugarCRM?

Otherwise it is worth buying except for the confusing structure and features.

What problems is SugarCRM solving and how is that benefiting you?

We are using this software for managing and designing emails and landing pages and meeting and keeping in check with our customer sales requirements.

Enterprise (> 1000 emp.)
Mar 01, 2021
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Adapting the solution to your reality"
What do you like best about SugarCRM?

Since we purchased the sugarcrm we found that: - There are No complicated cost matrix. - Easy integrations - Can be tailored to your needs with a user friendly interface

What do you dislike about SugarCRM?

Lack on more powerful reporting and more complex dashboards (Matrix across modules)

What problems is SugarCRM solving and how is that benefiting you?

We have a better 360 view of the store to service our client. Less time wasted sorting out conflicting info from different sources. A centralized hub makes sense for us

Mid Market (51-1000 emp.)
May 12, 2020
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"A robust marketing automation tool"
What do you like best about SugarCRM?

Compared to other marketing automation tools I have used, it is reasonably priced and offers a lot of robust features like easy integration into CRM, trigger campaigns, nurture campaigns, and segmentation. It's not just an email blaster. Spend a little time with it and you can have a well-oiled marketing program.

What do you dislike about SugarCRM?

I prefer telephone support for quick questions rather than sending an email and waiting on responses.

What problems is SugarCRM solving and how is that benefiting you?

Previously our marketing efforts were not that transparent, but now you can click on a contact in CRM and see every email that contact has received and if they've opened, clicked, navigated the website and other statistics. It helps us not only understand our audience better, but share with our company what we're doing for marketing communications.

Mid Market (51-1000 emp.)
Aug 16, 2018
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Great Marketing Automation system for B2b"
What do you like best about SugarCRM?

I like the dashboards that show activities on our web site and responses to our email campaigns. It has a built in CRM that we can use and it has built in integration with many of the 3rd party CRM systems, including SAGE. We have only just started to scratch the surface since the product has a broad range of functionality

What do you dislike about SugarCRM?

Since the product has a lot of functionality it will take us a while to learn, but it is worth the results we are getting.

What problems is SugarCRM solving and how is that benefiting you?

Better tracking on leads from out web site lead generation. We have been able to create, track and improve on our email campaigns and associated landing pages. The reporting is all in one place so our reporting has improved, which makes managements happy.

Small Business (50 or fewer emp.)
May 06, 2016
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Salesfusion User"
What do you like best about SugarCRM?

The ability to track marketing activity in of potential students

What do you dislike about SugarCRM?

System can move slow at times, as if it is thinking/processing longer than the norm

What problems is SugarCRM solving and how is that benefiting you?

Tracking opportunities and pricing

Mid Market (51-1000 emp.)
Nov 23, 2015
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Excellent tool to accelerate marketing efforts"
What do you like best about SugarCRM?

Awesome training material and highly responsive support team !

What do you dislike about SugarCRM?

Email drafts do not work as expected at the time of designing when they land in inbox and need HTML coders to fix at times.

What problems is SugarCRM solving and how is that benefiting you?

How to nurture existing leads and contacts in CRM was the biggest concern ! Use of SF tool has helped streamline the process better. In addition, use of dialogues have helped us get deeper insights into what kind of traffic are we getting and a clear insight on the exact needs of the visitors to follow up.

Mid Market (51-1000 emp.)
Mar 28, 2014
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"I even like it's quirks!"
What do you like best about SugarCRM?

The drag and drop editor in the studio is so easy to use. It's also great for importing data

What do you dislike about SugarCRM?

The limitations - not being able to group objects on an axis of a report

What problems is SugarCRM solving and how is that benefiting you?

We have created many business essential reports for managers. We are constantly evolving and capturing more information and SugarCRM allows us to do this with ease

Enterprise (> 1000 emp.)
Jan 04, 2022
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Important tool needed for growth snd efficiency"
What do you like best about SugarCRM?

The most helpful thing about the company is their ability to have clear communication

What do you dislike about SugarCRM?

It would be beneficial for the company to tap into other segments of marketing automation

What problems is SugarCRM solving and how is that benefiting you?

Sugar Serve is helping with growing CRM

Mid Market (51-1000 emp.)
Dec 08, 2021
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Automate your Marketing with SugarCRM"
What do you like best about SugarCRM?

It is more suitable for a medium sized enterprise. Organizing campaigns is easier. Custom forms can be created using the form builders. Customers history about the selection of their events.

What do you dislike about SugarCRM?

Not found (200 internal error) error sometimes while accessing the mobile application. Also, difficult to read the emails at times. Other than that, a good app for automation.

What problems is SugarCRM solving and how is that benefiting you?

Installed on our mid sized company. It is helping us view the data analytics in the overall dashboard. It also generates analytic reports for a wider and detailed view. ROI and Revenue analytics reports are useful.

Enterprise (> 1000 emp.)
Sep 06, 2021
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Marketing Automation Software"
What do you like best about SugarCRM?

Sugar market is Marketing automation software which helps in email marketing with wide rang of templates. Sugar market have intractive Dashboard where user can access rhe reports and grpahs. It is integrated with social media and Google cloud which helps to protect the data

What do you dislike about SugarCRM?

Customer report making is much typical to understand. Creating landing pages is more difficult for new user The new user interface is cumbersome

What problems is SugarCRM solving and how is that benefiting you?

Sugar market provide automation in marketing which helps to manage the relationship with customer. It helps to make mail to specific group which it's inbuild features

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