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Tailwind
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4.3

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Tailwind Reviews: 4.3/5 — Solid Choice

Tailwind Overview
What is Tailwind?

Tailwind is a social media scheduling and analytics software that helps businesses create, schedule, and publish Pinterest and Instagram posts. It enables marketing teams to interact with social media influencers, views hashtag suggestions and conduct website analytics via a unified platform.

Company Tailwind
Year founded 2012
Company size 11-50 employees
Headquarters Oklahoma City, Oklahoma, United States
Social Media
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Tailwind Product Details
Capabilities
AI
Segment
Small Business
Mid Market
Deployment Cloud / SaaS / Web-Based, Desktop Mac, Desktop Windows, Mobile Android, Mobile iPhone
Support 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support
Training Documentation
Languages English
Tailwind Features
Account warm-ups
Ad account / paid ads data via API
Ad campaign creation / boosting posts
Ad campaign creation / management
Ad Campaign Management
Ad campaign management / paid ads
Advanced listening / web & news keyword monitoring
AI caption or content generation
AI / content assistance
AI-powered content assistance
AI-powered content tools / ideation
Analytics and Reporting
Tailwind Media
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Last updated: October 29, 2026
Tailwind Social Media Management Software logo
138 Tailwind Reviews
4.3 out of 5
Small Business (50 or fewer emp.)
Mar 24, 2022
 Source
Overall Rating:
4.0
Atulya B. avatar
Atulya B.
Technical Support Consultant
Share
"Tailwind helps me manage my instagram pages with ease"
What do you like best about Tailwind?

One of the best features of tailwind is that it allows you to schedule your instagram posts. So, you can curate content for a whole week and upload it according to your schedule

What do you dislike about Tailwind?

The free tier doesn't have some features that the pro tier has like multiple social media accounts. The pro tier could be less expensive in my opinion for the features it offers

What problems is Tailwind solving and how is that benefiting you?

I am now able to stick to my Instagram posting schedule which has improved my reach a lot and has helped me drive more customers to my new business that I started a couple of months before.

Small Business (50 or fewer emp.)
Feb 08, 2022
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Social media manager for Pinterest & Instagram"
What do you like best about Tailwind?

Tailwind has helped me to really up my pinterest game. The interface is easy to understand and flexible enough for beginners and pros alike. The analytics are spot on!

What do you dislike about Tailwind?

The lack of integration with other social media apps like Twitte, LinkedIn, TikTok and so on and so forth. However, Tailwind is known for Pinterest and Instagram, and it handles them well.

What problems is Tailwind solving and how is that benefiting you?

Scouting all over, there wasn't a stable scheduled for Pinterest. Until I came across Tailwind. This has helped solved the problem of scheduling multiple posts to my Pinterest boards.

Small Business (50 or fewer emp.)
Dec 07, 2021
 Source
Overall Rating:
4.0
Renae V. avatar
Renae V.
Media Planner
Share
"Pinterest Helper"
What do you like best about Tailwind?

I like that you can schedule pins and see growth

What do you dislike about Tailwind?

It just take awhile to set up and get working the way you want

What problems is Tailwind solving and how is that benefiting you?

Scheduling pins on pinterest

Mid Market (51-1000 emp.)
Nov 05, 2021
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"I use tailwind to create and schedule out pins."
What do you like best about Tailwind?

Tailwind has made it incredibly easy to create pins in bulk. I am publishing 30+ pins a day and this tool makes that process a lot faster. I had been creating pins in Pinterest prior to using tailwind and it was a lot slower.

What do you dislike about Tailwind?

It can be buggy - sometimes when editing specific designs it glitches and I am not able to adjust things how I want to. I would love to be able to apply the same description to a batch of pins as well. You can apply one board to all easily, why not the title and description as well?

What problems is Tailwind solving and how is that benefiting you?

It has saved me time. Creating pins used to take up a lot more of my day. Because it is so much quicker, I am able to publish more pins daily than I previously was.

Small Business (50 or fewer emp.)
Sep 15, 2021
 Source
Overall Rating:
4.0
Melissa Q. avatar
Melissa Q.
Owner
Share
"An easy platform to organize social media posts."
What do you like best about Tailwind?

The visual editor lets you see how your posts will be organized.

What do you dislike about Tailwind?

Sometimes it's a bit slow or lags, especially during video uploads.

What problems is Tailwind solving and how is that benefiting you?

Sometimes Tailwind is slow, especially if uploading video. The major benefits are being able to see analytics and organize social media posts.

Small Business (50 or fewer emp.)
Aug 21, 2021
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"A great tool in combination with Pinterest scheduling"
What do you like best about Tailwind?

I use Tailwind to manage Pinterest for a client. I like the features of the software such as pin creation, scheduling, smartloop, and communities. All these features save time and allow my client's content to reach more viewers.

What do you dislike about Tailwind?

I have been using Tailwind for over a year, and in combination with Pinterest Scheduler for the past two month. I can say, my client's pins have greater reach when Tailwind is used with Pinterest's native scheduling tool. I fear that scheduling pins in Tailwind alone may not have the same results.

What problems is Tailwind solving and how is that benefiting you?

Scheduling pins with the publisher and smart loop, as well as communities. This software saves time and allows my client's content to have greater reach.

Small Business (50 or fewer emp.)
Aug 13, 2021
 Source
Overall Rating:
4.0
RS
Riley S.
Freelance Writer
Share
"Tailwind Makes Scheduling Social Easy"
What do you like best about Tailwind?

Part of my job is scheduling social media posts (including Pinterest). I love being able to take 5 minutes out of my day to schedule a week's worth of posts so that I can focus on other aspects of work and save time.

What do you dislike about Tailwind?

Tailwind does have some bugs. I have had scheduled pins erased on me and issues with time stamps at time, but overall, I recommend the site

What problems is Tailwind solving and how is that benefiting you?

Tailwind is such a lifesaver. I primarily use it for scheduling Pinterest pins, however, it is also great for scheduling Instagram content as well

Small Business (50 or fewer emp.)
Apr 22, 2021
 Source
Overall Rating:
4.0
JS
Jennifer S.
Owner
Share
"Great way to create and schedule posts"
What do you like best about Tailwind?

Tailwind is easy to use and simple to navigate.

What do you dislike about Tailwind?

Sometimes it's hard to prioritize scheduling and make time to do it.

What problems is Tailwind solving and how is that benefiting you?

I've seen a lot of growth in my Pinterest Following

Small Business (50 or fewer emp.)
Dec 10, 2020
 Source
Overall Rating:
4.0
AB
Antoinette B.
Owner
Share
"Aesthetically pleasing instagram bio links"
What do you like best about Tailwind?

I love how it looks aesthetically pleasing to have the Instagram layout that you chose to be visible when someone clicks your link in the bio. I love that you get to have options of what you want your followers to be able to click on and be taken directly to it. I also like that you can see how many clicks people did on a particular post once you view tailwind on the computer.

What do you dislike about Tailwind?

I wish you could design it a little more to make it more on brand. It is pretty basic with the layout for the branding aspect. I don't like there are limited live Instagram posts available.

What problems is Tailwind solving and how is that benefiting you?

being able to have smart bio with links that get my followers to where I need to direct them. very easy one-stop shop.

Small Business (50 or fewer emp.)
Oct 02, 2020
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"A great tool for automation"
What do you like best about Tailwind?

Tailwind let’s you preform pins for Pinterest and auto publishes them so you don’t have to think about them. It is a great way to plan and market for the future without spending time doing it every day.

What do you dislike about Tailwind?

Tailwind seems to be a little less effective with all of the new algorithm changes in Pinterest. Some features are obsolete now as Pinterest doesn’t value reprinting old content

What problems is Tailwind solving and how is that benefiting you?

Automation and easy pin scheming without having to think about it every day.

Small Business (50 or fewer emp.)
Sep 10, 2020
 Source
Overall Rating:
4.0
Sophie B. avatar
Sophie B.
Senior Data Analyst
Share
"Constant and secure programming tool"
What do you like best about Tailwind?

This tool gives me the ability to save hashtags and be able to provide you with possible hashtags that match your title as you start writing, it is one of the only products I have used as it has excellent tutorials, Tailwind makes it very easy to collect and I queued snippets of content from the web to my Pinterest account. I use it mostly for Pinterest, I use it for Instagram as well, so switching between the two works fine for me.

What do you dislike about Tailwind?

Among the few details that I don't like, navigating between pages is a bit tricky. The version of the app on your phone is not that perfect. I don't like that I don't pull the information from the Rich Pin, plus it's still hard to find the posts I'd like to share.

What problems is Tailwind solving and how is that benefiting you?

It has helped me post content at the right time to ensure maximum engagement on my pins. It also helps interact with the tribes, which seem to be more effective than group meetings at the moment. Tailwind does the programming and distributes the content during the week and the month, and has helped me create dozens of accounts quickly.

Small Business (50 or fewer emp.)
Aug 08, 2020
 Source
Overall Rating:
4.0
Katherine C. avatar
Katherine C.
Business Data Analyst
Share
"Excellent all-in-one programming platform"
What do you like best about Tailwind?

It's an absolutely essential tool for any blogger in general, I love how easy it is to post to social media and re-queue a post from my library, I also love the emails they send out with tips on how to get more out of your account, allows me to schedule a month of pins in less than an hour and helps me connect with other Pinners in my niche, you can also post directly to your facebook page from tailwind, it is very easy to collect and queue content snippets from the web on my Pinterest account, I also love the ability to save hashtags and provide you with potential hashtags.

What do you dislike about Tailwind?

This platform offers me an excellent service, it has given me many good results, I do not have any negative comments towards this wonderful product.

What problems is Tailwind solving and how is that benefiting you?

I no longer have to spend hours and hours creating content, Tailwind saves an incredible amount of time by allowing people to schedule posts or pins in advance, it also helps to keep everything well organized, it also helps us a lot with the auto-post feature of Instagram, with this tool I have increased my productivity in a very significant way.

Small Business (50 or fewer emp.)
Nov 12, 2019
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Easy to use and reduces management time"
What do you like best about Tailwind?

The SmartLoop and Tribes functions are easy to use and save time

What do you dislike about Tailwind?

The chrome extension can be tempremental

What problems is Tailwind solving and how is that benefiting you?

Reduced time needed to Pin and allows for scheduling

Small Business (50 or fewer emp.)
Oct 21, 2019
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Best for pinterest management"
What do you like best about Tailwind?

Tailwind is great for improving pinterest performance. I can post to pinterest from anywhere using the chrome extension. Scheduling content is a breeze. The tribes feature is a great addition.

What do you dislike about Tailwind?

It doesn't allow posting to all social media platforms. There is a bit of a learning curve because of the number of features.

What problems is Tailwind solving and how is that benefiting you?

I needed to improve my Pinterest account using a tool to help with automation, scheduling, etc.

Small Business (50 or fewer emp.)
Jun 15, 2019
 Source
Overall Rating:
4.0
MK
Mas Bin K.
Graphic Designer
Share
"Set and Forget Reliable Post Scheduler for Pinterest and Instagram"
What do you like best about Tailwind?

Tailwind makes it so easy to collect and queue bits of content off the web to my Pinterest account. When you queue an image off any webpage using tailwind browser plugin it suggest you similar images which are impressively relevent to the one you posted, this helps you quickly find and queue similar content to your social accounts, in my case pinterest. Early i used to do this all manually and it would consume up so much time but with tailwind its much faster and much more efficient.

What do you dislike about Tailwind?

They have just about every feature you'll ever need to keep your social accounts active, got no complaints in regards to any feature just their pricing is a bit too high, if they could lower down their pricing by around 60% that would be perfect.

What problems is Tailwind solving and how is that benefiting you?

Pinning images using traditional pinterest bookmarklet is good if you are using pinterest for personal use but if you want to fully engage your pinterest audience then you need to try out tailwind, their scheduling feature has helped me post content at the right time to make sure there is maximum engagement on my pins.

Small Business (50 or fewer emp.)
Dec 07, 2018
 Source
Overall Rating:
4.0
VH
Veronika H.
Vertriebsinnendienst
Share
"It's easy to use"
What do you like best about Tailwind?

Not provided

What do you dislike about Tailwind?

Not provided

What problems is Tailwind solving and how is that benefiting you?

Not provided

Small Business (50 or fewer emp.)
Dec 07, 2018
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Easy to use for organizing Pinterest platform, with minor glitches. "
What do you like best about Tailwind?

It allows me to schedule pins WAY in advance, and always lets me know when I am going to run out of pins in the queue, so I can stay on top of my game.

What do you dislike about Tailwind?

Occasionally the website will glitch and schedule duplicates of a pin, which isn't THAT detrimental to the brand, but it's definitely not a positive attribute.

What problems is Tailwind solving and how is that benefiting you?

The ability to batch schedule, which means only going in once a week for about an hour and planning out the entire week. It takes less time, and tailwind makes it really easy to organize everything. We are able to constantly reach out audience throughout all times of the day because we have our automated schedule set up that way.

Small Business (50 or fewer emp.)
Jan 17, 2018
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Tailwind Makes Scheduling Pins Super Easy"
What do you like best about Tailwind?

How easy the app is to use and the time it saves me.

What do you dislike about Tailwind?

The monthly fee is a bit high for my budget.

What problems is Tailwind solving and how is that benefiting you?

Automated scheduling of pins and Instagram posts to save me time.

Small Business (50 or fewer emp.)
Sep 19, 2017
 Source
Overall Rating:
4.0
JJ
Jacob J.
Owner
Share
"Tailwind works for the most part."
What do you like best about Tailwind?

Pinterest has an annoying feature where you cannot upload more than one picture at once. Tailwind is a solution to that. I have used it multiple times for mass uploading pictures to Pinterest and I have not had any issues, at least after I figured out what I was doing.

What do you dislike about Tailwind?

Personally I do not find it to be very user-friendly. I am fairly tech-savvy and even I struggled a little bit to get going. I'm sure they may offer tutorials or there may be some youtube tutorials but I decided to jump right in and see what I could do.

What problems is Tailwind solving and how is that benefiting you?

Until Pinterest changes their ways and decides to add a mass-upload option, then I plan on still utilizing Tailwind for those needs.

Small Business (50 or fewer emp.)
Jul 31, 2017
 Source
Overall Rating:
4.0
AG
Verified Reviewer
Founder
Share
"Quick and handy"
What do you like best about Tailwind?

It's quick and easy to use. You can change the time slots if you want to better suit your industry which is useful.

What do you dislike about Tailwind?

If you forget to change the time slots you'll have pins going out at ungodly hours, which isn't good if your main target market is in the same time zone as you because who checks Pinterest at 3:00AM?

What problems is Tailwind solving and how is that benefiting you?

We can now schedule a batch of pins in one go.

Small Business (50 or fewer emp.)
Jul 14, 2016
 Source
Overall Rating:
4.0
CD
Cassie D.
Marketing Coordinator
Share
"Pinterest scheduling made easy"
What do you like best about Tailwind?

Ahhh Pinterest. Our favourite long lead channel for clients with an aesthetically pleasing and visual product. Tailwind is the solution we could find for scheduling pins for clients, and being able to see at a glance that we were getting an even spread across all boards. Images are uploaded to the dashboard, assigned a caption, and assigned to the board of your choosing. Scheduling the pins for an optimal time and reviewing to ensure that they are achieving targets is easy with the aid of Tailwind. Also, the fact that the software is free goes a long long way.

What do you dislike about Tailwind?

Captions and links to sites had a tendency to awry. There's little point in pinning something a board if it doesn't direct back to your site or the page it's attributed to. It's time consuming to have to go in and manually edit the links once they've been pinned, and can almost cancel out the efficiency of the scheduling feature. Also, while the Chrome extension may be useful to some, rarely do we need to pin "on the fly" and it's rather burdensome instead of helpful, Edit: After chats with the Tailwind team, there's a distinct possibility that the linking feature simply eluded me at the time and did in fact exist.

What problems is Tailwind solving and how is that benefiting you?

This is a useful work around for the inability to schedule pins within app/software. As mentioned, it's beneficial to see the spread of the pins to board ratio, but the inability to confirm links is an important feature - perhaps a paid model is required?

Small Business (50 or fewer emp.)
Nov 12, 2023
 Source
Overall Rating:
3.5
AG
Verified Reviewer
Founder
Share
"It is a great software"
What do you like best about Tailwind?

It works well, saves time. It helps me get more views on Pinterest.

What do you dislike about Tailwind?

If you are just starting out, it's expensive.

What problems is Tailwind solving and how is that benefiting you?

It helps content creators post all at once in Facebook, Instagram, and Pinterest, which saves a lot of time.

Small Business (50 or fewer emp.)
Feb 19, 2022
 Source
Overall Rating:
3.5
Craige H. avatar
Craige H.
Mindset & Accountability Coach
Share
"Solid option for instagram and Pinterest"
What do you like best about Tailwind?

Tailwind create and also the ease of use of the platform. It's easy to upload and optimize pins or posts in bulk. Also the platform is established and quite reliable

What do you dislike about Tailwind?

Pricing plans - they've raised the prices recently which from a business standpoint is understandable but doesn't suit many small businesses anymore especially when there is so much Pinterest and Instagram approved that offer similar features for a lot less

What problems is Tailwind solving and how is that benefiting you?

Automating the Posting to pins to multiple boards, statistics on board health, more clicks to pins due to higher consistency on the platform and a better workflow.

Small Business (50 or fewer emp.)
Jan 12, 2022
 Source
Overall Rating:
3.5
AG
Verified Reviewer
Founder
Share
"Tailwind fast and easy and very helpful tool for social media marketing"
What do you like best about Tailwind?

Tailwind is just a great tool for helping me scheduling for pinterest and its great all in one tool for marketing I use it for uploading images and schedule posting pins and measure and analyzing how much traffic is coming for which pin

What do you dislike about Tailwind?

When you add a link to your post and add the caption, it goes to the first line and not where I had the cursor. I do not want the link to be the first thing people read. The Tailwind Create is fun and helpful but still hard to use.

What problems is Tailwind solving and how is that benefiting you?

Fast styling sheet versatile selectors and colors shades and gradients and all every thing we do in the normal css 3 made easy here with just a little shortcuts words for the thing I want to do I can not wait for the day that Tailwind has a functionality for Twitter and Facebook, this would be my number one item for improvement

Small Business (50 or fewer emp.)
Jan 05, 2022
 Source
Overall Rating:
3.5
Karrie B. avatar
Karrie B.
Fractional Coo | Burnout Consultant
Share
"Easy social scheduler"
What do you like best about Tailwind?

I like that not only can I time my social media posts but I can also see my the display of the feed that will be displayed on IG. Easy to use and you can store lists of # for different types of posts. Smart bio link is very helpful to drive traffic off the platform.

What do you dislike about Tailwind?

Seems like you frequently need to re-link the accounts and relink to FB and IG and it takes multiple times as I always seem to get a few errors before it will actually connect.

What problems is Tailwind solving and how is that benefiting you?

Pre-scheduling of post so that it can be done all at once vs having to go and do it each day. Saves lots of time and effort. You can also recycle posts of the graphics if needed/wanted for later dates once it is uploaded into the system.

Small Business (50 or fewer emp.)
Apr 02, 2020
 Source
Overall Rating:
3.5
AG
Verified Reviewer
Founder
Share
"Great start"
What do you like best about Tailwind?

What I like best about tailwind is that I can use it to schedule my social media posts

What do you dislike about Tailwind?

What I dislike about tailwind is that there is kind of a learning curve and I have experienced some difficulties using it.

What problems is Tailwind solving and how is that benefiting you?

The problem that I am solving is that I don’t have to worry about having to post. I can simply schedule and forget. This is a benefit because it is one less thing on my to do list.

Small Business (50 or fewer emp.)
Sep 12, 2019
 Source
Overall Rating:
3.5
Lara B. avatar
Lara B.
Certified Life Coach
Share
"It promises more than it does "
What do you like best about Tailwind?

The fact that it post automatically for me. Plann, preview, Unum, I have tried them all but one of them allow you to post automatically. Tailwind does.

What do you dislike about Tailwind?

The fact that (and tailwind falsely advertises the opposite) when you post automatically, Instagram reduces your visibility to your follower. You only have visibility to 7% of your followers and you post through tailwind it goes lower than that. The timings they calculate for posting are always wrong - it feels like they always take the timings with the least engagament.

What problems is Tailwind solving and how is that benefiting you?

It helps me to organise my Instagram better but as I said before I was looking for something to post automatically without compromising my engagement.

Small Business (50 or fewer emp.)
Aug 17, 2019
 Source
Overall Rating:
3.5
AG
Verified Reviewer
Founder
Share
"Using Tailwind as a Food Blogger"
What do you like best about Tailwind?

The scheduling function is my favorite feature in Tailwind. I can see at a glance what is on tap, reorder the schedule, choose new time slots, and fill up my calendar in short order.

What do you dislike about Tailwind?

When using tribes, my work would go much faster if the ADD to queue button was at the top of the pin to avoid scrolling.

What problems is Tailwind solving and how is that benefiting you?

Quicker scheduling of Pinterest content

Small Business (50 or fewer emp.)
Mar 20, 2019
 Source
Overall Rating:
3.5
AI
Anna I.
Communications Coordinator
Share
"A Helpful App"
What do you like best about Tailwind?

I love how easy it is to schedule pins and manage content delivery.

What do you dislike about Tailwind?

The analytics are a bit sparse and you can’t look too far back, so you have to keep weekly records to get a big picture perspective.

What problems is Tailwind solving and how is that benefiting you?

We’re using it to manage our Pinterest account. It really helps with bulk promotion and content distribution.

Small Business (50 or fewer emp.)
Mar 05, 2019
 Source
Overall Rating:
3.5
AG
Verified Reviewer
Founder
Share
"Tailwind to schedule your pins "
What do you like best about Tailwind?

Tailwind schedules all of my Pinterest pins to pin to many boards automatically. It saves me so much time then manually doing this process myself.

What do you dislike about Tailwind?

It can be very slow at times which is very frustrating.

What problems is Tailwind solving and how is that benefiting you?

It saves me a ton of time when my Pinterest pins are automated instead of me pinning manually.