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Tailwind Reviews: 4.3/5 — Solid Choice
Tailwind is a social media scheduling and analytics software that helps businesses create, schedule, and publish Pinterest and Instagram posts. It enables marketing teams to interact with social media influencers, views hashtag suggestions and conduct website analytics via a unified platform.
| Capabilities |
AI
|
|---|---|
| Segment |
Small Business
Mid Market
|
| Deployment | Cloud / SaaS / Web-Based, Desktop Mac, Desktop Windows, Mobile Android, Mobile iPhone |
| Support | 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support |
| Training | Documentation |
| Languages | English |
Compare Tailwind with other popular tools in the same category.
Pinterest can be difficult to utilize for a business since it's completely different from other social media platforms. Since I'm still in the learning phases of figuring out how to target my ideal client through Pinterest, Tailwind is such a huge help to me for making sure that I'm heading in the right direction.
T dashboard page gives you suggestions for how to improve your Pinterest account, but I wish there was an option to dismiss suggestions. I typically take their advice, but certain suggestions (ie: inviting collaborators) don't work for me and I don't like having the pop up still on my dashboard suggesting I do that. Definitely a small complaint, but it's really the only thing bothers me so far.
I'm consistently taking webinars, reading blogs and finding tips for Pinterest strategies. It's a very different approach than how you would use Instagram, Facebook, Twitter or Snapchat for a business, so I'm very much still in the learning process. Tailwind is helping me track what content is resonating with potential clients.
Ease of use, install the plugin and your done.
That you have to pay for a year to get unlimited pins. Only 1/5 of the suggested pins are relevant to what I post.
Getting traffic to my blog via Pinterest.
With the Pinterest scheduling feature, you don't have to spend all day pinning live. Analytics are a bit more robust than what you see from Pinterest's native dashboard. Love in the scheduler that you can shuffle your scheduled pins. We often pin images from a blog post to multiple boards and this allows us to not have identical pins going out in a row.
Analytics could be a bit more robust and wish the dashboard was more customizable.
Saves time by allowing us to schedule pins.
I'll admit the interface confused me the first time I used it because there should be a simple tutorial built into the app. So you kinda have to just figure out things a little bit and then its great. I added Tailwind because of Hootsuite and its perfect.
No user tutorial at first sign on so then you are stuck playing with it to get a hang of the controls
n/a
I like how I can schedule pins days/weeks in advance.
I feel Tailwind Plus is too expensive, and I cannot schedule pins on my phone through the app.
I can improve my engagement and connect with more people.
I am a big fan of the Chrome button that allows me to schedule, so that I can schedule something that I find while searching the web or from my email. That also allows me more easily to pin for my employer without having to logout of my own Pinterest account, since I work from my personal home computer. My new favorite feature is the ability to pin from Instagram. It's still in beta, so it is a little glitchy. But, it is a great possibility.
Tailwind seems to move slow. I often save it for the last thing on my to-do list because of that. I also find the interface cluttered and hard to navigate. It's possible that there isn't another product better, but if it were my decision, I might try something different for my team first. Like their ability to pin from Instagram, I wish they would create a way for you to more easily pin from a blog.
My team needs Pinterest to be able to schedule in advance. This allows us to schedule out ahead of time, which makes our presence on Pinterest stronger!
I like being able to schedule posts and don't know any other tool that does that.
I don't like that it's not very user-friendly
being able to schedule ahead
I like how you can do a number of social posts at once (onviously), making it easy to develop a strategy and schedule. I also appreciated the hashtag suggestions.
Of course this is Instagram’s issue, but I wish I didn’t have to manually post. I also wish that there was a free option beyond the one month trial.
It was helpful to plan the exact time to post, causing me to more easily space out posts and reach viewers.
I really like Tailwind. It's fairly easy to use and understand.
I really feel the only drawback is the price. I would probably still be using it, but my small company can't justify the cost when Social Report will post to Pinterest as a part of my regular subscription.
I haven't really solved any problems because I had to switch providers.
Good way to gauge initial Pinterest analytics.
Still growing and tougher to balance as Pinterest has their own version
Pinterest analytics
The newer option to schedule pins is a great feature. Seeing what specific pins were liked, commented on or repinned is nice and being able to sort that. Being able to look at the records beyond a week are important as well.
When I first used this product, it was to provide reporting to clients when Pinterest didn't have an ideal analytic reporting system. Now that Pinterest does, a lot of the features are unnecessary on the Tailwind dashboard. Since they have increased their payment plan, it is far too expensive for independent consultants to access to do monthly reports. The low tier plan only pays for scheduling and weekly reports only. That's not good enough to justify the price.
I was able to share important stats to clients related to what content had the most visibility, engagement, and repins, but I was paying $30 a month for only one account at a time. I did have to create different logins per account to even fully utilize the Tailwind application and couldn't have the ease of use to include multiple accounts without exorbitant pricing. As such, I realized the cost in time and/or money outweighed the benefits of this application and cancelled the company account without realizing that the plan didn't change and lost money for being charged for a bigger plan even though only my personal Pinterest account was connected.
I hate absolutely everything about Tailwind.
They make it nearly impossible to cancel your account. You cannot remove your billing info, nor can you downgrade off of a plan that has a payment attached to it. Other than cancel my credit card entirely, I see no way to stop handing over money to these criminals. Do not use this company.
Tailwind does not solve my problem at all when the point of the product is to reach more potential customers, but then Tailwind takes the money I'd bring in anyways by refusing to allow me to cancel my account.
The pin designer did create some pretty pins for me.
I thought I had cancelled the service because it was not positiviely impacting my views but then I found out they charged me for another year. Talked to customer service about my concern and they said I was out of luck even though I wasn't actively using their service. It's also very challenging and confusing to cancel their service which I believe they do on purpose to keep customers. Besides the bad service, the product is on the poorer side. The communities are very clicky and generally only share pins with a few other people. When someone did share one of my pins I believe it had zero impact on my page. I could be wrong but I feel like Pinterest was actually penalizing my page because I was posting with Tailwind. My Pinterest views almost doubled 6 months after I STOPPED actively using Tailwind which makes me think they were actually hurting my page. Based on my experience this service is mostly smoke and mirrors and doesn't provide substantial viewership results to support its high price. If you try to cancel then you may get suckered into paying for something you don't want. I recommend promoting your pins directly through Pinterest instead of spending money on this product.
Tailwind is looking to make Pinterest pinning easier and more effective. They make it easier to post pins but I do not believe they helped increase my page's viewership. For that reason alone, I don't recommend using the service.
The best feature of Tailwind was the ability to batch schedule Pins to Pinterest. Additionally, the SmartSchedule feature was helpful to an extent. Their marketing materials around Pinterest were also useful when Pinterest was more popular for my business niche.
The interface isn't exactly what I would call stimulating. It's basic and not very user-friendly if you're looking at it from an aesthetic perspective. Additionally -and this was really quite surprising considering how much users pay-dragging and dropping posts using the "smart shuffle" feature always had some sort of glitch. For a time, I used Tailwind Create for Pinterest Pins. The colors always looked dull and the designs were dated.
With Tailwind I was able to batch schedule pre-made Pinterest Pins so as to not have to manually post every single day. This allowed me to be able to plan my content calendar well in advance.
It USED to be an easy and efficient way to schedule social media posts. I loved the features and the results I saw from using Tailwind. But after some updates and changes in billing, it's now become an expensive digital paperweight.
When they update their product, it is super buggy. This latest update made Tailwind unusable. Even my billing pages won't load on any browser. They inexplicably downgraded my account to allow only 20 posts per month. I paid for the premium for a full year and I'm only 8 months into the year. I've reached out to support and have gotten no response after days. This product is now unusable and unfortunately I have months left that I already paid for. The company doesn't care and won't help.
The problems I have are unsolved. I've emailed their help desk and no repsonse. Their chat feature is not working for support. I've email every single email I could find of thiers. Hopefully SOMEONE repsonds.
nothing in particular. maybe easy login?
Can't access DM's, comments and refuse to refund
no benefits, just lost money. almost NO FEATURE...
Absolutely nothing. It didn't teach me anything I didn't already know, and it wasted my time.
Tailwind was a waste of time: it did not offer the one feature I wanted, which was to schedule a post and have the app post it. I might as well have put all of that information into a google calendar event that would alert me and I could copy-paste from there. I resent having gone through all the process of setting Tailwind up, downloading it on my phone, signing in multiple times, dealing with the glitchy demo post, all for nothing! And there's no way to log out on my phone internet browser or app? Sketchy! I will definitely warn others not to use Tailwind.
All I wanted was an app that would post social media posts I scheduled in advance: simple. But Tailwind still makes one leave the app, go to Instagram, find the photo on your phone, copy in the caption, add tags and location, and all the work of posting without the app, no value added. I realized only a waste of time!
Multi Platform content planning is the best feature.
Without a subscription, it is hard to get full usefulness out of it.
Content planning ahead of time.