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Tailwind
CSS Framework for Rapid UI
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Tailwind Reviews: 4.3/5 — Solid Choice

Tailwind Overview
What is Tailwind?

Tailwind is a social media scheduling and analytics software that helps businesses create, schedule, and publish Pinterest and Instagram posts. It enables marketing teams to interact with social media influencers, views hashtag suggestions and conduct website analytics via a unified platform.

Company Tailwind
Year founded 2012
Company size 11-50 employees
Headquarters Oklahoma City, Oklahoma, United States
Social Media
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Sponsored
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Free plan available
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Ask Questions about Tailwind
What Tailwind is best for?
How does Tailwind compare to Zoho Social?
What are the pros and cons of Tailwind?
Tailwind Product Details
Capabilities
AI
Segment
Small Business
Mid Market
Deployment Cloud / SaaS / Web-Based, Desktop Mac, Desktop Windows, Mobile Android, Mobile iPhone
Support 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support
Training Documentation
Languages English
Tailwind Features
Ad account / paid ads data via API
Ad campaign creation / boosting posts
Ad campaign creation / management
Ad Campaign Management
Ad campaign management / paid ads
Advanced listening / web & news keyword monitoring
AI / content assistance
AI-powered content assistance
AI-powered content tools / ideation
Analytics and Reporting
Analytics (impressions, reach, engagement, followers)
Analytics & reporting (post, profile, trends)
Tailwind Media
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Tailwind Screenshots
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Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: September 01, 2026
Tailwind Social Media Management Software logo
138 Tailwind Reviews
4.3 out of 5
Small Business (50 or fewer emp.)
Dec 29, 2017
 Source
Overall Rating:
3.5
Samantha L. avatar
Samantha L.
Owner
Share
"Great for managing Pinterest as a business tool"
What do you like best about Tailwind?

Pinterest can be difficult to utilize for a business since it's completely different from other social media platforms. Since I'm still in the learning phases of figuring out how to target my ideal client through Pinterest, Tailwind is such a huge help to me for making sure that I'm heading in the right direction.

What do you dislike about Tailwind?

T dashboard page gives you suggestions for how to improve your Pinterest account, but I wish there was an option to dismiss suggestions. I typically take their advice, but certain suggestions (ie: inviting collaborators) don't work for me and I don't like having the pop up still on my dashboard suggesting I do that. Definitely a small complaint, but it's really the only thing bothers me so far.

What problems is Tailwind solving and how is that benefiting you?

I'm consistently taking webinars, reading blogs and finding tips for Pinterest strategies. It's a very different approach than how you would use Instagram, Facebook, Twitter or Snapchat for a business, so I'm very much still in the learning process. Tailwind is helping me track what content is resonating with potential clients.

Small Business (50 or fewer emp.)
Oct 26, 2017
 Source
Overall Rating:
3.5
Aleia W. avatar
Aleia W.
Growth Marketing Manager
Share
"Great for sharing alll the pins."
What do you like best about Tailwind?

Ease of use, install the plugin and your done.

What do you dislike about Tailwind?

That you have to pay for a year to get unlimited pins. Only 1/5 of the suggested pins are relevant to what I post.

What problems is Tailwind solving and how is that benefiting you?

Getting traffic to my blog via Pinterest.

Mid Market (51-1000 emp.)
Mar 30, 2017
 Source
Overall Rating:
3.5
AS
Abigail S.
Social Media Marketer
Share
"Set it and forget it Pinterest"
What do you like best about Tailwind?

With the Pinterest scheduling feature, you don't have to spend all day pinning live. Analytics are a bit more robust than what you see from Pinterest's native dashboard. Love in the scheduler that you can shuffle your scheduled pins. We often pin images from a blog post to multiple boards and this allows us to not have identical pins going out in a row.

What do you dislike about Tailwind?

Analytics could be a bit more robust and wish the dashboard was more customizable.

What problems is Tailwind solving and how is that benefiting you?

Saves time by allowing us to schedule pins.

Small Business (50 or fewer emp.)
May 28, 2016
 Source
Overall Rating:
3.5
MS
Mia S.
Founder
Share
"It a great way to handle Pinterest Marketing"
What do you like best about Tailwind?

I'll admit the interface confused me the first time I used it because there should be a simple tutorial built into the app. So you kinda have to just figure out things a little bit and then its great. I added Tailwind because of Hootsuite and its perfect.

What do you dislike about Tailwind?

No user tutorial at first sign on so then you are stuck playing with it to get a hang of the controls

What problems is Tailwind solving and how is that benefiting you?

n/a

Small Business (50 or fewer emp.)
Nov 15, 2021
 Source
Overall Rating:
3.0
AW
Alaina W.
Blogger/Writer
Share
"Tailwind for Pinterest"
What do you like best about Tailwind?

I like how I can schedule pins days/weeks in advance.

What do you dislike about Tailwind?

I feel Tailwind Plus is too expensive, and I cannot schedule pins on my phone through the app.

What problems is Tailwind solving and how is that benefiting you?

I can improve my engagement and connect with more people.

Small Business (50 or fewer emp.)
Jan 07, 2018
 Source
Overall Rating:
3.0
MK
Miriam K.
Family Life Assistnt
Share
"Slow but Helpful"
What do you like best about Tailwind?

I am a big fan of the Chrome button that allows me to schedule, so that I can schedule something that I find while searching the web or from my email. That also allows me more easily to pin for my employer without having to logout of my own Pinterest account, since I work from my personal home computer. My new favorite feature is the ability to pin from Instagram. It's still in beta, so it is a little glitchy. But, it is a great possibility.

What do you dislike about Tailwind?

Tailwind seems to move slow. I often save it for the last thing on my to-do list because of that. I also find the interface cluttered and hard to navigate. It's possible that there isn't another product better, but if it were my decision, I might try something different for my team first. Like their ability to pin from Instagram, I wish they would create a way for you to more easily pin from a blog.

What problems is Tailwind solving and how is that benefiting you?

My team needs Pinterest to be able to schedule in advance. This allows us to schedule out ahead of time, which makes our presence on Pinterest stronger!

Small Business (50 or fewer emp.)
Jan 09, 2019
 Source
Overall Rating:
2.5
AG
Verified Reviewer
Founder
Share
"not great for IG"
What do you like best about Tailwind?

I like being able to schedule posts and don't know any other tool that does that.

What do you dislike about Tailwind?

I don't like that it's not very user-friendly

What problems is Tailwind solving and how is that benefiting you?

being able to schedule ahead

Enterprise (> 1000 emp.)
Jan 27, 2018
 Source
Overall Rating:
2.5
AG
Verified Reviewer
Founder
Share
"It’s okay, wish there was a better free option. "
What do you like best about Tailwind?

I like how you can do a number of social posts at once (onviously), making it easy to develop a strategy and schedule. I also appreciated the hashtag suggestions.

What do you dislike about Tailwind?

Of course this is Instagram’s issue, but I wish I didn’t have to manually post. I also wish that there was a free option beyond the one month trial.

What problems is Tailwind solving and how is that benefiting you?

It was helpful to plan the exact time to post, causing me to more easily space out posts and reach viewers.

Small Business (50 or fewer emp.)
Nov 08, 2017
 Source
Overall Rating:
2.5
DR
Diana M. R.
Intern For Jewish Film Festival
Share
"Very Well Put Together"
What do you like best about Tailwind?

I really like Tailwind. It's fairly easy to use and understand.

What do you dislike about Tailwind?

I really feel the only drawback is the price. I would probably still be using it, but my small company can't justify the cost when Social Report will post to Pinterest as a part of my regular subscription.

What problems is Tailwind solving and how is that benefiting you?

I haven't really solved any problems because I had to switch providers.

Small Business (50 or fewer emp.)
Jun 20, 2016
 Source
Overall Rating:
2.5
AG
Verified Reviewer
Founder
Share
"Good review!"
What do you like best about Tailwind?

Good way to gauge initial Pinterest analytics.

What do you dislike about Tailwind?

Still growing and tougher to balance as Pinterest has their own version

What problems is Tailwind solving and how is that benefiting you?

Pinterest analytics

Small Business (50 or fewer emp.)
Mar 13, 2015
 Source
Overall Rating:
1.5
AG
Verified Reviewer
Founder
Share
"Tailwind Review"
What do you like best about Tailwind?

The newer option to schedule pins is a great feature. Seeing what specific pins were liked, commented on or repinned is nice and being able to sort that. Being able to look at the records beyond a week are important as well.

What do you dislike about Tailwind?

When I first used this product, it was to provide reporting to clients when Pinterest didn't have an ideal analytic reporting system. Now that Pinterest does, a lot of the features are unnecessary on the Tailwind dashboard. Since they have increased their payment plan, it is far too expensive for independent consultants to access to do monthly reports. The low tier plan only pays for scheduling and weekly reports only. That's not good enough to justify the price.

What problems is Tailwind solving and how is that benefiting you?

I was able to share important stats to clients related to what content had the most visibility, engagement, and repins, but I was paying $30 a month for only one account at a time. I did have to create different logins per account to even fully utilize the Tailwind application and couldn't have the ease of use to include multiple accounts without exorbitant pricing. As such, I realized the cost in time and/or money outweighed the benefits of this application and cancelled the company account without realizing that the plan didn't change and lost money for being charged for a bigger plan even though only my personal Pinterest account was connected.

Small Business (50 or fewer emp.)
Feb 01, 2024
 Source
Overall Rating:
1.0
KG
Kate G.
Strength & Fitness Coach
Share
"Deceptive subscription model - steals your money"
What do you like best about Tailwind?

I hate absolutely everything about Tailwind.

What do you dislike about Tailwind?

They make it nearly impossible to cancel your account. You cannot remove your billing info, nor can you downgrade off of a plan that has a payment attached to it. Other than cancel my credit card entirely, I see no way to stop handing over money to these criminals. Do not use this company.

What problems is Tailwind solving and how is that benefiting you?

Tailwind does not solve my problem at all when the point of the product is to reach more potential customers, but then Tailwind takes the money I'd bring in anyways by refusing to allow me to cancel my account.

Small Business (50 or fewer emp.)
Oct 20, 2022
 Source
Overall Rating:
1.0
AG
Verified Reviewer
Founder
Share
"Poor customer service and did not provide meaningful results for my Pinterest page"
What do you like best about Tailwind?

The pin designer did create some pretty pins for me.

What do you dislike about Tailwind?

I thought I had cancelled the service because it was not positiviely impacting my views but then I found out they charged me for another year. Talked to customer service about my concern and they said I was out of luck even though I wasn't actively using their service. It's also very challenging and confusing to cancel their service which I believe they do on purpose to keep customers. Besides the bad service, the product is on the poorer side. The communities are very clicky and generally only share pins with a few other people. When someone did share one of my pins I believe it had zero impact on my page. I could be wrong but I feel like Pinterest was actually penalizing my page because I was posting with Tailwind. My Pinterest views almost doubled 6 months after I STOPPED actively using Tailwind which makes me think they were actually hurting my page. Based on my experience this service is mostly smoke and mirrors and doesn't provide substantial viewership results to support its high price. If you try to cancel then you may get suckered into paying for something you don't want. I recommend promoting your pins directly through Pinterest instead of spending money on this product.

What problems is Tailwind solving and how is that benefiting you?

Tailwind is looking to make Pinterest pinning easier and more effective. They make it easier to post pins but I do not believe they helped increase my page's viewership. For that reason alone, I don't recommend using the service.

Small Business (50 or fewer emp.)
Sep 12, 2022
 Source
Overall Rating:
1.0
AG
Verified Reviewer
Founder
Share
"Wasn't Worth the Hype"
What do you like best about Tailwind?

The best feature of Tailwind was the ability to batch schedule Pins to Pinterest. Additionally, the SmartSchedule feature was helpful to an extent. Their marketing materials around Pinterest were also useful when Pinterest was more popular for my business niche.

What do you dislike about Tailwind?

The interface isn't exactly what I would call stimulating. It's basic and not very user-friendly if you're looking at it from an aesthetic perspective. Additionally -and this was really quite surprising considering how much users pay-dragging and dropping posts using the "smart shuffle" feature always had some sort of glitch. For a time, I used Tailwind Create for Pinterest Pins. The colors always looked dull and the designs were dated.

What problems is Tailwind solving and how is that benefiting you?

With Tailwind I was able to batch schedule pre-made Pinterest Pins so as to not have to manually post every single day. This allowed me to be able to plan my content calendar well in advance.

Small Business (50 or fewer emp.)
Nov 12, 2021
 Source
Overall Rating:
1.0
AG
Verified Reviewer
Founder
Share
"Money Grab For Subpar Product"
What do you like best about Tailwind?

It USED to be an easy and efficient way to schedule social media posts. I loved the features and the results I saw from using Tailwind. But after some updates and changes in billing, it's now become an expensive digital paperweight.

What do you dislike about Tailwind?

When they update their product, it is super buggy. This latest update made Tailwind unusable. Even my billing pages won't load on any browser. They inexplicably downgraded my account to allow only 20 posts per month. I paid for the premium for a full year and I'm only 8 months into the year. I've reached out to support and have gotten no response after days. This product is now unusable and unfortunately I have months left that I already paid for. The company doesn't care and won't help.

What problems is Tailwind solving and how is that benefiting you?

The problems I have are unsolved. I've emailed their help desk and no repsonse. Their chat feature is not working for support. I've email every single email I could find of thiers. Hopefully SOMEONE repsonds.

Small Business (50 or fewer emp.)
Jan 26, 2021
 Source
Overall Rating:
1.0
Douglas R. avatar
Douglas R.
Direção De Arte
Share
"Can't access DM's, comments and refuse to refund"
What do you like best about Tailwind?

nothing in particular. maybe easy login?

What do you dislike about Tailwind?

Can't access DM's, comments and refuse to refund

What problems is Tailwind solving and how is that benefiting you?

no benefits, just lost money. almost NO FEATURE...

Small Business (50 or fewer emp.)
Feb 25, 2019
 Source
Overall Rating:
1.0
AG
Verified Reviewer
Founder
Share
"Waste of time for nothing"
What do you like best about Tailwind?

Absolutely nothing. It didn't teach me anything I didn't already know, and it wasted my time.

What do you dislike about Tailwind?

Tailwind was a waste of time: it did not offer the one feature I wanted, which was to schedule a post and have the app post it. I might as well have put all of that information into a google calendar event that would alert me and I could copy-paste from there. I resent having gone through all the process of setting Tailwind up, downloading it on my phone, signing in multiple times, dealing with the glitchy demo post, all for nothing! And there's no way to log out on my phone internet browser or app? Sketchy! I will definitely warn others not to use Tailwind.

What problems is Tailwind solving and how is that benefiting you?

All I wanted was an app that would post social media posts I scheduled in advance: simple. But Tailwind still makes one leave the app, go to Instagram, find the photo on your phone, copy in the caption, add tags and location, and all the work of posting without the app, no value added. I realized only a waste of time!

Mid Market (51-1000 emp.)
Mar 20, 2018
 Source
Overall Rating:
1.0
AG
Verified Reviewer
Founder
Share
"Free Trial Not Worth It"
What do you like best about Tailwind?

Multi Platform content planning is the best feature.

What do you dislike about Tailwind?

Without a subscription, it is hard to get full usefulness out of it.

What problems is Tailwind solving and how is that benefiting you?

Content planning ahead of time.