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Tailwind
CSS Framework for Rapid UI
4.3

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Tailwind Reviews: 4.3/5 — Solid Choice

Tailwind Overview
What is Tailwind?

Tailwind is a social media scheduling and analytics software that helps businesses create, schedule, and publish Pinterest and Instagram posts. It enables marketing teams to interact with social media influencers, views hashtag suggestions and conduct website analytics via a unified platform.

Company Tailwind
Year founded 2012
Company size 11-50 employees
Headquarters Oklahoma City, Oklahoma, United States
Social Media
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What Tailwind is best for?
How does Tailwind compare to Zoho Social?
What are the pros and cons of Tailwind?
Tailwind Product Details
Capabilities
AI
Segment
Small Business
Mid Market
Deployment Cloud / SaaS / Web-Based, Desktop Mac, Desktop Windows, Mobile Android, Mobile iPhone
Support 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support
Training Documentation
Languages English
Tailwind Features
Ad account / paid ads data via API
Ad campaign creation / boosting posts
Ad campaign creation / management
Ad Campaign Management
Ad campaign management / paid ads
Advanced listening / web & news keyword monitoring
AI / content assistance
AI-powered content assistance
AI-powered content tools / ideation
Analytics and Reporting
Analytics (impressions, reach, engagement, followers)
Analytics & reporting (post, profile, trends)
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Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: September 02, 2026
Tailwind Social Media Management Software logo
138 Tailwind Reviews
4.3 out of 5
Small Business (50 or fewer emp.)
Jun 13, 2023
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Best marketing AI tool to generate content"
What do you like best about Tailwind?

Tailwind is best for generating content for your marketing automation. It is straightforward to use. The UI is intuitive, and the calendar feature is outstanding. Copilot is very smart and gives good suggestions. The tools for social media management are fantastic.

What do you dislike about Tailwind?

Tailwind has no such significant cons. But it lags behind features from other marketing automation or content tools. Sometimes it behaves miserably like if I signed in, why am I returning to landing pages?

What problems is Tailwind solving and how is that benefiting you?

We are using it as our social media management and marketing helper tool. Tailwind helps us manage our social handles and create and schedule marketing automation.

Small Business (50 or fewer emp.)
Aug 09, 2022
 Source
Overall Rating:
5.0
JY
Jennifer Y.
Business Owner
Share
"Excellent all around tool"
What do you like best about Tailwind?

create posts quickly and schedules easily

What do you dislike about Tailwind?

I do not dislike anything about this software

What problems is Tailwind solving and how is that benefiting you?

Create posts quickly and schedule them in advance.

Small Business (50 or fewer emp.)
Dec 09, 2021
 Source
Overall Rating:
5.0
ML
Marina L.
Founder
Share
"Time saver!!!"
What do you like best about Tailwind?

I love that I can easily schedule all my week on Pinterest in one sitting. Tailwind has a lot of great tools to take your Pinterest marketing to the next level. One of my favorite tools is the pin design!!

What do you dislike about Tailwind?

One thing that I don't like about Tailwind is that is hard to find a good group in the communities. Almost all communities I joined are really low engagement and full of spam.

What problems is Tailwind solving and how is that benefiting you?

First of all, I can save a lot of time not only on designing my pins but also on posting. Before I used to post manually all the pins every day. With Tailwind I can make this more fast and easy. I can schedule all week in one hour.

Small Business (50 or fewer emp.)
Nov 11, 2021
 Source
Overall Rating:
5.0
Monique K. avatar
Monique K.
Social Media Manager And Retoucher
Share
"An amazing tool to automate Pinterest"
What do you like best about Tailwind?

I love that Tailwind automatically creates beautiful pins automatically for my shop items and can schedule them in just a few clicks. I don't have to sit for hours and hours hand making all the graphics in photoshop.

What do you dislike about Tailwind?

I dislike how slow and clunky the Tailwind site can load when you are automating pin creation. I know it requires a lot of the app to make these graphics but it can freeze up and be slow at times.

What problems is Tailwind solving and how is that benefiting you?

I am using Tailwind to quickly automatically create pins to promote my product. It has saved me hours and hours of time, not having to create all these graphics myself.

Small Business (50 or fewer emp.)
Aug 06, 2021
 Source
Overall Rating:
5.0
SS
Stefan S.
Lead Web Developer
Share
"It changed the way I do styling"
What do you like best about Tailwind?

Writing classes instead of CSS - I thought it's bad until I tried it. Now I cant do styling without tailwindcss, and I use it everyday and on every project. Approach works great and tailwindcss keeps getting better.

What do you dislike about Tailwind?

Has a little learning curve, but not a big issue though.

What problems is Tailwind solving and how is that benefiting you?

Writing less css and it never ship more then its needed.

Small Business (50 or fewer emp.)
Apr 19, 2021
 Source
Overall Rating:
5.0
VH
Vanessa H.
Owner/Creator
Share
"The solution I needed"
What do you like best about Tailwind?

The autoposting feature is definitely my favorite part. Being able to a plan and schedule my posts in advance has been a game changer for my business.

What do you dislike about Tailwind?

I don't like that you can't select a "cover" for videos when auto posting. This sometimes leads to a "blank" appearing post on the feeds.

What problems is Tailwind solving and how is that benefiting you?

I have solved the problem of time management with Tailwind. I have also been able to curate content in a way that gives my pages a more professional look. I have been able to put that time into creating relevant content and plan posts in advance for important days.

Small Business (50 or fewer emp.)
Jul 23, 2020
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Streamlines the Pinning process"
What do you like best about Tailwind?

I love that I can pin many pins ahead of time, and organize my pins. The tribes are a great feature, and it really does help spread each other's content. The smart loop feature is helpful.

What do you dislike about Tailwind?

I wish I could type in a specific date on a pin and have it move to that spot in the que. The smart loop helps me do specific types of content at more specific intervals but I would like to be able to get even more specific with it.

What problems is Tailwind solving and how is that benefiting you?

We have increased our engagement on Pinterest.

Small Business (50 or fewer emp.)
Jul 21, 2020
 Source
Overall Rating:
5.0
Daniel F. avatar
Daniel F.
Freelance Copywriter
Share
"Wish I had known it before!"
What do you like best about Tailwind?

Tailwind is a great tool. I use it for Pinterest and in only in the first month, my engagement went 50% up! The best part is that I take around 30 minutes per week to set some pins and Tailwind does the rest. Of course, you need to organize and optimize your boards yourself first. But that's the thing: once your business Pinterest account is set up, Tailwind takes it to another level! There are also the Tailwind Tribes. There you look for your niche and you enter the so-called tribes. Once you are part of them, you can post some of your content there for other members to "repin". And, of course, you do the same: you repin the content from other users! There's a counter which shows how many pins you have repinned and how many pins you have submitted, so it's pretty easy to control the tribes you are in, if you're being fair to the other users and etc. The insights are also great, we can check the best-performing pins and repin them easily. Now, what really surprised me is the team. They send some really helpful emails, free templates and incredible tips for making better and better pins!

What do you dislike about Tailwind?

Sometimes the drafts page gets too slow. I don't know if it's my connection or if I upload too many images at the same time. But, this is not compared to the results Tailwind delivers.

What problems is Tailwind solving and how is that benefiting you?

Subscribing to Tailwind PLUS is like hiring a person to do the job on Pinterest, but better. Tailwind is certified by Pinterest, so they know how things work. Once I create my pins, write my description and set the links, Tailwind does the scheduling and it spreads the content throughout the week/month. There's an option to set a minimum interval, which is great too! My engagement and traffic are boosting in a very fast way since I started using Tailwind 3 months ago. The best benefit, apart from the engagement and reach, is that I don't have to worry about posting pins anymore. I used to set reminders on my cellphone, 3 times per day, to go to Pinterest and pin something (yes...). Now I can use this time to focus on other things. Another good thing is that the pins can be reposted to Twitter. So I'm automatically feeding my twitter at the same time!

Small Business (50 or fewer emp.)
Jul 17, 2020
 Source
Overall Rating:
5.0
SC
Sheena C.
Founder
Share
"A Must Have"
What do you like best about Tailwind?

Tailwind is most helpful with pinning my pins from Pinterest at the best and most likely time for my audience to see. As much as I love to pin post myself I can't spend all day going back and forth to Pinterest but Tailwind takes away the stress by pinning for me! Plus the tailwind extension really helps it's just a click and BAM! My pins are added to the Queue. I love the new feature of being able to edit my Pins through Tailwind now. Sometimes I may forget or may want to add something to my pin to make it even better and now Tailwind has made that possible. I also use the Smart Loop feature which allows you to post specific topics to particular boards consistently. You can choose to have those topics posts yearly or seasonal so that way old pins can be reused as new ever so often! Tailwind is a huge help in growing my business :).

What do you dislike about Tailwind?

My only downside is that I wished I used it sooner for my business because most of my traffic comes from Pinterest because of Tailwind.

What problems is Tailwind solving and how is that benefiting you?

I noticed that using the Tailwind Tribes have been very beneficial because now an even wider range of people can view my site and posts. At first I wasn't sure how it would help but so many people post their that if you spend time actually using it your audience will grow.

Small Business (50 or fewer emp.)
Apr 21, 2020
 Source
Overall Rating:
5.0
Paige R. avatar
Paige R.
Freelance Writer/Copywriter
Share
"Step Up Your Pinterest Game"
What do you like best about Tailwind?

Super easy, efficient and improves stats

What do you dislike about Tailwind?

I have nothing bad to say or any dislikes

What problems is Tailwind solving and how is that benefiting you?

It has increased my followers and is starting to help increase my engagement by allowing me to post regularly without having to be glued to the website or Pinterest app. I like that it shows me which pins are doing well and which aren't and allows me to filter through the ones that cam specifically from my website. I love having the tribes as well. It helps me get my content out a little faster and adds to my views then converts them into an engagement.

Small Business (50 or fewer emp.)
Apr 21, 2020
 Source
Overall Rating:
5.0
Lorina S. avatar
Lorina S.
Founder
Share
"BEST tool for Pinterest Growth"
What do you like best about Tailwind?

The ability to batch my work, I can spend one day a month to schedule my whole month. It chooses the best schedule to post your pins based on their "smart schedule" analytics. Just by being consistent on the tool, you are guaranteed growth.

What do you dislike about Tailwind?

I wish I could toggle between Tailwind accounts (kind of like toggling on Instagram between accounts) because I have multiple clients and they each have their own account. You CAN toggle between Pinterest accounts if they are all on one Tailwind account but you cannot toggle between Tailwind accounts.

What problems is Tailwind solving and how is that benefiting you?

Tailwind has helped me build dozens of accounts quickly. I've hit over 1 Million monthly views with all my accounts by being consistent on Tailwind. You can't get that many impressions on Facebook or Instagram now without ads.

Small Business (50 or fewer emp.)
Nov 20, 2019
 Source
Overall Rating:
5.0
Kate K. avatar
Kate K.
Young Adult Case Manager
Share
"Tailwind for Up and Coming Business"
What do you like best about Tailwind?

Tailwind is one of the only products I have used since creating this business with my friend that has GREAT tutorials. Anything we wanted to know about the product - there was a tutorial. We have seen so much success in our Pinterest viewers reaching out to our website since we starting utilizing Tailwind.

What do you dislike about Tailwind?

The navigation between pages is a bit complicated, but once you get the hang of it, you are fine!

What problems is Tailwind solving and how is that benefiting you?

We were finding it hard to find time between publishing our own information and trying to focus on our website that we couldn't find time to check our Pinterest repeatedly.

Small Business (50 or fewer emp.)
Nov 02, 2019
 Source
Overall Rating:
5.0
Michele J. avatar
Michele J.
Owner
Share
"My Pinterest grew by 8000%"
What do you like best about Tailwind?

Tailwind has streamlined my workflow thru automation way beyond my expectations. My Pinterest grew by 8000% within a few months.

What do you dislike about Tailwind?

I have not found anything I dislike about Tailwind. Completely satisfied.

What problems is Tailwind solving and how is that benefiting you?

It has helped me with implementing workflow strategy into my Pinterest account.

Small Business (50 or fewer emp.)
Oct 29, 2019
 Source
Overall Rating:
5.0
AH
Alexx H.
Alexx
Share
"Best social media scheduling tool."
What do you like best about Tailwind?

Tailwind is the perfect social media scheduling tool to use. Both Pinterest and Instagram are worth the price.

What do you dislike about Tailwind?

The tailwind app could be a bit more user friendly. The desktop version is definitely my favorite.

What problems is Tailwind solving and how is that benefiting you?

Tailwind makes social media scheduling a breeze. I didn't realize how much time I could save using Tailwing.

Small Business (50 or fewer emp.)
Sep 07, 2019
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"My favorite social media scheduling product"
What do you like best about Tailwind?

The best features are the ability to save hashtags and for it to provide you with possible hashtags that match your caption as you start typing. you can also make drafts before scheduling them and then see all the drafts IN GRID FORM to decide how you want the flow of your Instagram grid to look! It's awesome. And you can tag locations in the drafts which you can't do on other platforms.

What do you dislike about Tailwind?

So far I haven't found much that I dislike. I guess the app version on your phone is not as seemingly flawless, but it still works and I can still view the grid and move the posts around to change on the grid which i think is really cool.

What problems is Tailwind solving and how is that benefiting you?

The best problem that I've solved and the best benefit, again, is the grid format and the ability to move them around. It has helped me functionally curate my Instagram feeds much better and easier and quicker. It is a great feature.

Small Business (50 or fewer emp.)
Aug 26, 2019
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Scheduling my Pinterest images is a breeze."
What do you like best about Tailwind?

I love being able to "queue" my pins ahead, make changes, and then schedule as many pins as I need. It's also a real plus to be able to meet new pinners and see new themes and artwork. It's been a pleasure to see my Pinterest traffic grow.

What do you dislike about Tailwind?

It took a while to get used to how things are done. The tutorials were very helpful. It is still hard to find the posts that I would like to share...mostly because there are SO MANY. I suggest you take your time and get used to the layout and then you'll want to upgrade to take full advantage.

What problems is Tailwind solving and how is that benefiting you?

I still have not been able to link my Twitter account, even though Tailwind keeps encouraging me to do so. Support tells me that they're working on it.

Small Business (50 or fewer emp.)
Aug 23, 2019
 Source
Overall Rating:
5.0
Wendy D. avatar
Wendy D.
Writer, Artist, Publisher
Share
"Tailwind has made all the difference."
What do you like best about Tailwind?

Using Tailwind for my Pinterest pinning has saved me so much time. I can schedule my pins for an entire month in a couple of hours, instead of spending hours a day pinning to my boards.

What do you dislike about Tailwind?

It's a little confusing to learn and I still don't have a handle on all the features, but I'm getting there.

What problems is Tailwind solving and how is that benefiting you?

Saved me tons of time.

Small Business (50 or fewer emp.)
Aug 23, 2019
 Source
Overall Rating:
5.0
SD
Sara D.
Owner
Share
"The Easiest and Most Results Driven Social Media Channel App"
What do you like best about Tailwind?

I love that I can engage with Tailwind and in a matter of minutes I've pinned to all my favorite boards and can now get back to creating content. That new content I'll post in Pinterest so that others can pin it and benefit from it. Tailwind allows me to spend my time creating content because it saves me time pinning to Pinterest. It finds me the kinds of posts that I want to pin to my boards. It allows me to connect with others through their Tribes component. That gets my content out to even more people to benefit from.

What do you dislike about Tailwind?

I'm not sure that I can use Tailwind to schedule videos. I think not. But double-check me on that because it may be possible. I'll keep checking as well. The other thing is I wish they offered my industry category which is spirtuality or spiritual wellness or spiritual growth. Any of these would do. It's not really Health, Wellness, and Fitness which is what I have to choose. And, it's definitely not religious institutions.

What problems is Tailwind solving and how is that benefiting you?

Time-management challenges are definitely solved with the Tailwind app.

Small Business (50 or fewer emp.)
Aug 05, 2019
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Awesome experience "
What do you like best about Tailwind?

Tailwind helps me to not only grow my pinterest account but also to grow my blog traffic. It's easy to use and even offers a discount when you recommend it to friends. I also love the emails they're sending with tips how to even make more out of your account.

What do you dislike about Tailwind?

The tailwind layout is not my favorite.

What problems is Tailwind solving and how is that benefiting you?

I haven't had any issues yet

Small Business (50 or fewer emp.)
Jul 17, 2019
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Great exposure for my blogs and products"
What do you like best about Tailwind?

Ease of doing a weekly planning session and scheduling in advance

What do you dislike about Tailwind?

finding the boards is a challenge at times and I must admit the cost for the loops is a killer

What problems is Tailwind solving and how is that benefiting you?

Problems getting evergreen content pinned

Small Business (50 or fewer emp.)
Apr 26, 2019
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Makes Pinterest scheduling extremely easy and saves time."
What do you like best about Tailwind?

You can see what you’ve scheduled for the future, so you wouldn’t schedule the same content for the same day. You can also post directly to your Facebook page from tailwind.

What do you dislike about Tailwind?

You can not post to Twitter. Otherwise, I have no complaints whatsoever! Everything works perfectly.

What problems is Tailwind solving and how is that benefiting you?

It saves me a lot of time because I don’t have to pin manually. I can also easily pin ahead of time for a vacation or getaway and feel relaxed knowing my pins are growing out as scheduled while I am on vacation. Plus, they also have analytics, where I can see how my pins are performing as well as how my boards are performing. This helps me decide whether or not a group board is helping my business grow.

Small Business (50 or fewer emp.)
Mar 11, 2019
 Source
Overall Rating:
5.0
Cindy L. avatar
Cindy L.
Principal
Share
"Tailwind Makes Me Sail Through My Posting"
What do you like best about Tailwind?

I love how easy it is to post in social media, and to re-queue a post from my library. Saves me so much time. Also great that I can see comments without going to the post.

What do you dislike about Tailwind?

It is difficult to scroll down on the drafts so that I can select pinterest and Facebook. Sometimes I can see a scroll bar but not often. Also, just loaded a site update for Photographypla.net and the Tailwind logo for easy posting is missing. What's up with that? I can still right click and post.

What problems is Tailwind solving and how is that benefiting you?

Build visibility in social media and manage Pinterest account of 27,000 followers.

Small Business (50 or fewer emp.)
Feb 27, 2019
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Tailwind is the answer for growing Pinterest"
What do you like best about Tailwind?

Tailwind is SERIOUSLY amazing. I was able to grow my Pinterest from only a few hundred engaged users to over 2.5 MILLION in about 8 months. Additionally, my following went from a handful to over 1300!

What do you dislike about Tailwind?

Tailwind offers a service for both Pinterest and Instagram, I wish they were both included in one monthly subscription.

What problems is Tailwind solving and how is that benefiting you?

Tailwind makes it super easy to schedule posts to Pinterest. I schedule over a month at a time. This allows me to stay focused on other business matters while my Pinterest account is being taken care of and growing in the background.

Small Business (50 or fewer emp.)
Feb 02, 2019
 Source
Overall Rating:
5.0
BT
Biz T.
Social Media Marketing Expert
Share
"Tailwind was an excellent discovery..."
What do you like best about Tailwind?

It saves me a lot of time posting on Pinterest and it gets me loads of traffic.

What do you dislike about Tailwind?

Hard to say yet as I have not been able to get my head around all the great features, but so far nothing negative to declare.

What problems is Tailwind solving and how is that benefiting you?

Saves me a lot of time and is getting me more traffic than I could have without it.

Small Business (50 or fewer emp.)
Jan 19, 2019
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Finally, Pinterest Scheduling"
What do you like best about Tailwind?

Scheduling to Pinterest for a month at a time is huge. Love the SEO tools, drafting tools, and Instagram/Pinterest combo solution.

What do you dislike about Tailwind?

You have to connect via Facebook to schedule Instagram posts (via having it just send you reminders). I don't want to use Facebook for my business (and don't), nor do I want FB having more access to my data. So I can't use that scheduling feature.

What problems is Tailwind solving and how is that benefiting you?

Pinterest and Instagram scheduling

Small Business (50 or fewer emp.)
Jan 17, 2019
 Source
Overall Rating:
5.0
NE
Nicole E.
Owner/Author
Share
"The one tool I actually use every single day"
What do you like best about Tailwind?

Of all the blogging tools that I've bought or subscribe to, Tailwind is the only one I use every single day. It lets me schedule a month's worth of pins in under an hour and helps me connect with other Pinners in my niche. Customer support is outstanding, and they're always adding new ways to make my life easier.

What do you dislike about Tailwind?

Not a thing. I can think of little features that I'd like them to add, but I am hard pressed to find something that I don't like. Maybe the price of the add-ons. They are a bit high. Especially the new auto-loop. Other than that, there isn't much to dislike.

What problems is Tailwind solving and how is that benefiting you?

I use it to find and schedule great pins to Pinterest, as well as promote my own posts. As far as benefits go, I've seen an increase in my Pinterest monthly views, engagement, and followers.

Small Business (50 or fewer emp.)
Jan 07, 2019
 Source
Overall Rating:
5.0
KM
Kathleen M.
Digital Social & Content Marketing Specialist
Share
"Awesome Pinterest Marketing Tool!"
What do you like best about Tailwind?

The ability to schedule pins and evaluate the success of my pinning strategy

What do you dislike about Tailwind?

I have not found a single thing I don't like. Only some areas where even greater awesomeness is possible! :)

What problems is Tailwind solving and how is that benefiting you?

It has been both a time-saver and a big boost to my web traffic

Small Business (50 or fewer emp.)
Dec 30, 2018
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Tailwind Needed for every Pinterest Growth Strategy "
What do you like best about Tailwind?

This product is create for automation and project Management. Increases client or brand growth through Pinterest. If you’re trying to grow your presence on Instagram or Pinterest, Tailwind is a very useful tool that will provide results. Tailwind saves an incredible amount of time by allowing people to schedule posts or pins in advance, and it provides helpful tools that make growth easier

What do you dislike about Tailwind?

Tailwind packages dar as pricing is a little expensive , but worth it if you really usitalize all features.

What problems is Tailwind solving and how is that benefiting you?

Tailwind App is a major contributing factor to me doubling my blog traffic in the past 6 months. It’s also the reason why I get more than twice as much traffic from Pinterest vs Facebook.

Small Business (50 or fewer emp.)
Dec 29, 2018
 Source
Overall Rating:
5.0
NS
Nea S.
Co Owner Ash & Rose, Designer Of The Ash & Rose Collection
Share
"Tailwind is everything they claim to be."
What do you like best about Tailwind?

It saves me time. I especially like the interval spacer which lets me post the same pin, with all its keywords etc., on to different relevant boards without having it show up over and over again all at once. It feels a lot like free exposure.

What do you dislike about Tailwind?

I have not figured out the ad campaign strategy on pinterest and a lot of the information everywhere, including tailwind, seems directed to bloggers, who just want to drive up their numbers to attract advertising revenue. I want to get customers to my store and am working on attracting our best purchasing audience, not just visitor.

What problems is Tailwind solving and how is that benefiting you?

I wanted to pin regularly without spending too much time and tailwind has been perfect for that.

Small Business (50 or fewer emp.)
Dec 28, 2018
 Source
Overall Rating:
5.0
IS
Irma S.
Ms
Share
"Get Pinterest traffic for your blog the easy way!"
What do you like best about Tailwind?

Tribes is by far the best part of Tailwind, but the pin scheduling tool is a close second. Having trusted and engaged people that make up the community on Tailwind means that my pins get the type of engagement and sharing that I need to increase my website traffic.

What do you dislike about Tailwind?

Tailwind can be kind of complicated to set up in the beginning, and this is due to the plethora of options. And how you want to use the tool. Once you find your rhythm, keeping up with scheduling takes 30 minutes once a week for me.

What problems is Tailwind solving and how is that benefiting you?

I am getting my blog posts shared with many more people than just my usual website visitors. This helps me understand what kind of content I should be creating more of. As well, it is a huge time saver!