Webflow Reviews & Product Details
Weblfow allows business owners, entrepreneurs, marketers, and content creators to build websites and publish content using the full power of HTML, Javascript, and CSS in a fully visual canvas without the need for coding. Combining e-commerce, marketing, content management, animation, and design function in a single platform, it empowers users to launch, manage, and promote websites and content within a quick turnaround time and in a more cost-efficient manner. Users have access to more than 1,000 templates coupled with a host of marketing capabilities such as mobile responsiveness, search engine optimization, CRM syncing, and useful integrations. Apart from its CBS features, Webflow is also e-commerce and content monetization-ready. It also offers Webflow University, a comprehensive knowledge repository of everything that users need to know to maximize the platform.
| Capabilities |
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|---|---|
| Segment |
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| Deployment | Cloud / SaaS / Web-Based, On-Premise Linux |
| Support | 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support |
| Training | Documentation |
| Languages | English |
Webflow Pros and Cons
- You can tweak designs using CSS
- Fantastic customization features
- Ideal for working with clients
- You benefit from high levels of customizability with full access to your website’s code.
- Webflow mimics popular design software like Adobe Photoshop and InDesign, which creates a smoother transition for designers familiar with these tools.
- Beginners might find it intimidating
- Not a lot of third-party integration options
- Some templates have to be paid for
- Webflow comes with a steep learning curve, especially if you don’t have any coding knowledge or experience with traditional design software.
- You can’t launch a live website with Webflow’s free plan.
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Webflow Review: Is This the No-Code Website Builder You’ve Been Searching For?
The world of low and no-code tools is finally starting to take off. More people now have access to tools that help empower creators to bring their ideas to life, even with limited coding knowledge, and turn them into functional websites, apps, and more.
One such tool leading the pack is Webflow—largely considered one of the best no-code solutions available today. So, does it really live up to the hype?
Let’s find out.
What is Webflow?
Webflow is (among other things that we’ll cover later) a no-code website builder.
It allows people with no coding experience whatsoever to create beautiful, interactive websites quickly and (relatively) easily. In just a few clicks, drags, and drops, you can have a professional-looking website with all the bells and whistles you could want—from parallax scrolls to e-commerce and beyond.
How Webflow Works
Webflow is what’s known as a “visual website builder”. It’s a system that translates the building blocks of websites (HTML, CSS, and JavaScript) into a visual, drag-and-drop interface that’s more intuitive for beginners.
When you create a website from scratch in Webflow, you’re presented with a blank canvas. From there, you can drag and drop elements to build up your website—buttons, images, text boxes, forms… anything you need. You can also use integrated design tools to tweak the look of your website, add animations and interactions, or preview your work.
When you’re happy with your design, just hit “publish” and your website will go live.
Webflow Key Features
Designer
Designer is where the magic happens, so to speak. This is the interface you’ll use to build your website from the ground up—adding elements and customizing them to your liking.
To add elements to your pages, navigate to the “Add” tab at the top of the left-hand menu and drag the ones you want onto the page. You’ll find a bunch to choose from, including (though not limited to):
- images & videos
- text boxes
- buttons
- forms
- carousels
- CAPTCHAs
- Search bars
You can also add pre-built page layouts like columns, galleries, nav bars, and feature lists from this tab—great for getting the basic structure of your website up and running quickly.
Once you’ve got the elements in place, you can click on them to use Designer’s tools on the right-hand menu to tweak their look and feel. You can change background colors, fonts, borders, and more with just a few clicks.
Every element and setting in Webflow’s Designer falls under a heading that more-or-less describes what it is (or does), but the sheer number of options may still be intimidating for beginners. Luckily, there’s a decent tutorial that walks you through the basics when you create your first site.
Interactions
Interactions and animations are little details that add a ton of life to your website. In Webflow, you can use Interactions to do pretty much anything, including:
- moving
- fading in/out
- scaling
- skewing
- rotating
- toggling visibility
- and more
You can also use a pretty wide array of triggers to set off these interactions—things like first and second clicks, movement, and page scroll. These triggers, combined with the extensive range of actions available in Interactions, make Webflow feel super powerful—even for complete beginners.
Adding these interactions is pretty simple, too. Just click on an element, click on the “Interactions” tab in the top right corner of the design menu, click the “+” symbol, and choose your trigger(s) and action(s). There’s also a handy feature here that will optimize your website by deleting unused or conflicting Interactions.
CMS
Not all website builders offer a CMS, but Webflow does. With a CMS (content management system), you can create and manage content without any code—which is great for content-heavy websites like blogs.
To use the CMS, you just need to populate “Collections” (think of them as categories) with content in the form of “Items”. These Items could be blog posts, products on an e-commerce store, or just about anything else you can think of.
For every Item, you can link data fields that help Webflow make your content fit within the structures you build. There are templates for common content types like blog posts, which include fields for author, main image, title, and more.
Then, when you want to display your content on the site, just pick an element and link it with the Collection you want to show. For example, linking a “Blog Post” Collection with the columns layout is an easy way to create a blog post showcase.
Ecommerce
As a standalone system (without add-ons or plug-ins), Webflow’s Ecommerce feature is decent—but far from the best.
Starting with the good, setup is very easy. The e-commerce system is essentially the same as the CMS system we covered above. You start by creating Collections for “Products” and “Categories” and populating the Items within with thumbnails, photos, price points, descriptions… whatever data points you need. These Items and Collections can then be dragged and dropped wherever they need to go.
In terms of downsides, Webflow Ecommerce suffers from a lack of integrations, payment gateway inflexibility, and a clunky UI for viewing orders and customers. These combine to make it a poor choice for larger e-commerce businesses.
SEO
Last but not least, Webflow offers a few useful SEO tools that are worth mentioning. One of the most useful is the ability to automatically generate metadata using fields from your CMS Collections (e.g., [Brand] | [Product]). This will save you a ton of time if you’re consistently publishing new content within an existing structure.
There’s also a solid 301 redirects management system that makes it easy to migrate old URLs and web pages to new homes.
Finally, the site audit feature can help you identify and fix common SEO issues like broken links, missing alt tags, and poor loading speed.
What Makes Webflow Stand Out From Other Platforms?
Visual Focus
Webflow is focused on design and aesthetics. It’s something the tool does much better than most of its competitors.
Just take a look at the Made in Webflow page—the designs there are much more distinctive, dynamic, and unique than you typically see with no-code website builders. That’s all thanks to Webflow’s impressive visual styling features, like the Interactions mentioned earlier.
Of course, this does come at the cost of beginner-friendliness. Creating a good-looking website is harder with Webflow than it is with simper tools like Squarespace. It’s just that the creative ceiling is higher for those who know what they’re doing.
Educational Resources
On a related note, Webflow is one of the best-documented website-building platforms out there.
Webflow University is filled with lessons, tutorials, and full-on courses that help you learn how to use the tool. There’s also a wide-reaching community of Webflow users on YouTube and Reddit who regularly post guides and answer questions.
And last but not least, there are tons of no-code boot camps and programs that focus on Webflow specifically because of the freedom we talked about above. So, to summarize, there are plenty of options when it comes to learning Webflow.
No Need For Plug-Ins & Add-Ons
One of the biggest advantages of Webflow is that it doesn’t require any plug-ins or add-ons—it’s a standalone platform. That means you don’t need to worry about compatibility issues, third-party security risks, or learning a completely new system just to add a missing feature.
Plus, the platform’s robust feature set means you don’t have to worry about running into any roadblocks with your project. It’s all there… if you know where to look!
Webflow Pricing
Webflow’s pricing depends on whether you’d like to create a standard website or an e-commerce-enabled website.
There are quite a few plans for both:
Standard Websites
- Starter (free): webflow.io domain, 50 CMS items, 50 form submissions (lifetime), and 1 GB bandwidth.
- Basic ($14/month): Custom domain, 0 CMS items, 500 monthly form submissions, and 50 GB bandwidth.
- CMS ($23/month): Custom domain, 2,000 CMS items, 1,000 monthly form submissions, 200 GB bandwidth, and 3 content editors.
- Business ($39/month): Custom domain, 10,000 CMS items, 2,500 monthly form submissions, 400 GB bandwidth, and 10 content editors.
- Enterprise (custom): Custom domain, 10,000+ CMS items, custom monthly form submissions, custom bandwidth, custom content editors, and uptime SLAs.
eCommerce Websites
- Standard ($29/month): 500 e-commerce items, 2,000 CMS items, 2% transaction fee, and all CMS plan features.
- Plus ($74/month): 5,000 e-commerce items, 10,000 CMS items, 0% transaction fee, and all Business plan features.
- Advanced ($212/month): 15,000 e-commerce items, 10,000 CMS items, 0% transaction fee, and all Business plan features.
Webflow Pros & Cons
| Pros | Cons |
|---|---|
| Impressive design and functionality freedom Easy drag-and-drop design UI is well signposted Excellent educational resources No need for plug-ins or add-ons Great template library |
The steep learning curve may scare off some users Higher price than competing tools E-commerce features are underdeveloped Technical SEO capabilities are limited |
What’s the Verdict?
Webflow is without a doubt one of the best no-code website builders out there. It’s also likely the most comprehensive—with features ranging from hosting to e-commerce. However, this power comes with a price—namely, a steep learning curve.
If you’re curious about the Webflow alternatives out there, Findstack has your back. With in-depth reviews, product comparisons, and use cases, Findstack makes it easy to find the right tools for your business.
Start browsing today and find your dream stack!
Webflow is a terrific hub to manage multiple website builds in one place. Some standout features to me include the following: workspaces to organize projects, easy-to-use templates inside of the projects, smart and intuitive website development tools, easy ways to make your site dynamic, a wealth of helpful instruction through both Webflow itself and the experts that use it, and an understandable CMS management system built-in.
I don't have a standout dislike about Webflow, but a feature I'd like to see in the future is a global CMS to be used across multiple sites. Often, we have a piece of content that we want to cross-pollinate to multiple sites easily.
Our company has many operating business units that all have unique needs in a website. Webflow has been the best option to house all of our concurrent sites and makes it easy to design updates, share them with stakeholders, and publish with no unnecessary steps.
Webflow's usability and design-forward approach to a web builder makes it the most accessible, creative, and fun tools for building on the web. Webflow has also made a significant effort to improve collaboration for teams that use the platform, especially through page-branching and improvements to publishing.
Certain technical limitations, like custom code limits, memberships, and e-commerce limits, make it not the perfect solution for those looking to use those features extensively.
Webflow has made it easy and efficient for our entire design team to all take part in the building process, in addition to the ability to open up editor spots to our marketing team.
Webflow allows us to create virtually anything and help grow our own and our client businesses. The community is exceptional and the solutions provided via community are like nothing else.
Webflow exists in a Silicon Valley bubble, separate from the real world. Some of the directions and decisions seem opposed to users wishes. That said, Webflow has definitely upped their game the last 12 months.
Helps us to build everything from Websites to Web Apps and run leading SEO campaigns. It is exceptional compared to all other platforms we have ever used. This has allowed me to grow a successful agency entirely based on Webflow.
Design control, responsive editing, and code-free interactions. Webflow empowers the team's web design creativity.
While Webflow offers great design flexibility, the learning curve for advanced features can be steep, and the e-commerce functionality has some limitations.
Webflow solves the challenge of creating professional, custom websites without coding, benefiting me by saving time, offering design control, and enabling seamless website management.
Webflow has been a complete game-changer for our company. It has made the process of building new pages and maintaining our existing site so much easier and more streamlined than it was in the past. They are constantly improving the software and introducing fantastic new features that speed up deployment and improve the user experience on the backend. They are also pretty responsive to customer feedback and quick to respond when support issues arise.
Every once in awhile you run into a feature that's a little buggy or something that isn't supported that would be if you were building the page manually. And some of the CMS/publishing/collaboration features could use some finessing (but I believe upgrades/fixes for some of those issues are on their roadmap for this year).
With Webflow, we've reduced the time to build and deploy pages and are much more easily able to refine and iterate on pages at a rapid pace based on user metrics and feedback. It also has pretty sophisticated design capabilities relative to other site builders I've used, meaning we're able to build much more professional and polished designs.
Some of the most helpful features are the visual editor, which allows us to design and layout the pages using a drag-and-drop interface, and its ability to generate clean, semantic codeץ The collection DB. Extremely helpful in handling multiple pages with +- same structure.
Working in parallel with multiple "designers" is a bit tricky. They semi-solved it with the "branching" feature, but it's not like working in parallel with a colleague on the platform simultaneously. Another frustrating missing feature is to remove-from-DOM hidden elements (currently you can hide but the hidden elements/sections are still in DOM).
Fast execution in page creation, cross pages edits in a single location (symbols). With the above we can invest more time in QA and the SLA getting much better ;)
- easy drag and drop feature - ready to use templates - each explanation of step and own domain selection - SEO customisation
- difficulty in animations - adding padding and margins
Helped in making own portfolio website and analysing the same
Easy to design, Easy to maintain. Hosting. Security. Backups.
Multilanguage is not available in Webflow plans.
The editors can make changes easy and intuitive.
The abundance and ease of the website feels like home.
On e-commerce because that's what I'm using for XpoXSnacks.com, it take hours to upload snacks or information every time you enter a product making so that your ability to upload many pictures of products and singularity change the names and prices would be very helpful. Also a personal helper (Ai or not) would be helpful also. ( Ai would make it free thus more clients)
Efficient, easy access, and low prices
The ease of use and ability to create professional-looking websites without needing to know how to code. It also has a very helpful community of designers that will assist with any issues that you run into.
It still lacks some features to improve some SEO elements of your website.
The ability to create and maintain our own website without having to hire an outside designer.
Overall, Webflow.com is an excellent website builder that offers a comprehensive solution for creating professional-looking websites. Its ease of use, customization, and robust CMS makes it a top choice for anyone looking to build a website.
I would love to be able to have a native video embed (not youtube/external or a hotel booking integration. Like many things with Webflow, there is probably a way to figure it out with Zaps or workarounds.
I have multiple business websites with Webflow. It allows us to have a place for customers to visit as well as act as a place for our content such as blogs and downloadable documents.
The Webflow user interface and CMS make developing websites in Webflow a joy and a beautiful experience. What you can create in Webflow is pretty much limited by your imagination.
The Webflow Terms of Use have references to "misinformation" and "disinformation". So they monitor content, similar to Twitter pre-Elon. Like YouTube and other social media platforms, you could find your account suspended if what you publish on your platform goes against "official" government narratives. So beware.
Webflow allows you to build the most incredible-looking websites, with "drag and drop" functionality, without the design capability limits other "website builders" have, and without having to know any code. And if you do know how to code CSS and Javascript, then you're only limited by your imagination. With just a few hours of education using the wonderfully engaging and entertaining "Webflow University" tutorial videos, anyone passionate about web design can begin their journey into a new and exciting career within weeks.
Web flow is great for teams with multiple website editors.
Webflow is great once you learn how it use it but the learning curve is hard to handle when you're ready to start creating
Multiple non developers are able to help build and edit. Our marketing team uses it to setup blog posts
Excellent support articles. Easy to use but with some serious horse power behind the scenes. Literally saved weeks off of building pages and making changes to marketing website.
It can be a bit folksy, the UI. But it's not really a big dislike, I can see where this will be in the coming months and years. The billing for CMS add on can be a smidge deceptive.
We had an ancient, very engineering dependent website. It was painful to make a change without a code review and deploy -- knocked it all down and started fresh with Webflow. Have not looked back.
Webflow has made website design and maintenance thoughtfully simple, clean, and straightforward. It is a powerful platform and well-built interface for an intermediate designer. Between their thorough tutorials (with their signature cheeky humor), forums filling in the gaps for more complicated uses, and intuitive drag-and-drop building (with great helper text), it is a relatively easy platform to learn.
Some fairly basic CMS features found in competitor solutions (like Wordpress) are missing, such as modifying the publishing date on a CMS post. There are workarounds for many things that may require some script/coding, but not the free plugins like you would find elsewhere. Having an SEO plugin like Yoast would be a game-changer. The experience of building pages from scratch in Webflow is likely to overwhelm a beginner at first, but there are plenty of free or inexpensive site templates that can serve as a foundation.
We use Webflow for our brand website, landing pages, and content management. Housing everything in a simple platform streamlines our work internally and with various marketing agencies.
Flexibility in development, Custom Interaction (Ix2) options, Easy hosting & publishing and Security.
E-commerce features are still not reached the level of expectancy as of now.
I'm started using Webflow since clients need complex designs & interactions. I can build big dynamic sites in the shortest period, which no other platforms offer.
Its intuitive. You have to know some things about html and css, but basic. The platform is very visual, and has lots of great examples and blocks almost done to use!
I think it could be a little more friendly the use of classes, sometimes its confuse when you are going to do a change in one page, and you have that class in another page.
Save my time always, its very quickly to do a landing page in Webflow. If i had to code with html and css, I would be crazy now.
1. No coding skills are required; it's as simple as doing an MS paint. 2. Pre-built templates help build the website in no time. 3. Supports integrations like Google optimize & other external tools.
1. Multi-login is always a problem. If we've changed a single spelling, the other user has to log off. 2. Div blocks disturb the alignment of the website. 3. Templates are not categorised based on the industry verticals.
We are an early stage startup who wanted to roll out the product to the public within no time, Webflow helped us to build it in a day with all the readily available templates.
Webflow allows us to create sites much more quickly than traditional development. We can include animations, integrate CMS elements, and publish a site from a single platform.
Although Webflow is growing and adding new features, there are still technical features that require custom integrations in order to work. For example, Webflow wouldn't necessarily be a good option for a web app with a lot of custom functionality.
Design accuracy and speed of publishing. The visual design interface allows our Design Engineers to build nearly pixel-perfect sites using the simple interface that updates the design in real time. Publishing is done directly in Webflow since the sites are hosted there.
Webflow is an excellent tool for designers who want to create and launch websites without the need for developer assistance. Its user-friendly interface and intuitive design features allow for easy creation of visually stunning websites with custom interactions and animations. The platform also offers a robust set of CMS options, making it easy to manage and update content on the fly.
The flow for deploying to webflow hosting could be more robust
Website output is now 10x what it was with 10x less effort
