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Wix
4.3
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Wix Reviews & Product Details

Wix Overview
What is Wix?

Whether it’s starting a blog, opening an online store, showcasing a portfolio, or promoting a business, Wix provides a versatile platform to build websites and create content. A unique feature of Wix is its ADI or Artificial Design Intelligence which allows users to launch customized pages just by answering a few questions and when ready, go live with one click. Those with coding experience can use the Wix Editor to perform personalizations and add custom-built features. Design tools include a logo maker while marketing capabilities such as a comprehensive e-commerce platform, built-in search optimization tools, and a native appointment scheduling software can be enjoyed out of the box.

Company Wix.com Ltd.
Year founded 2006
Company size 1001-5000 employees
Headquarters Tel Aviv, Israel
Social Media
Managed by:
KM
Khalid Mohamed
UX/UI web design
Wix Categories on Findstack
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Ask Questions about Wix
What Wix is best for?
How does Wix compare to WordPress.com?
What are the pros and cons of Wix?
Wix Product Details
Capabilities
AI
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based, Mobile Android, Mobile iPad, Mobile iPhone
Support 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support
Training Documentation
Languages English
Wix Pros and Cons
Pros
  • Automated SMS notifications and email reminders to limit no-shows
  • Host public events, sell tickets online and scan them from the Wix Owner app
  • Wix ADI lets you instantly build a website based on simple questions
  • Over 500 templates with extensive editing tools and features
  • Offers modern-looking templates
Cons
  • Built-in analytics are only available on the highest tier
  • Product subscriptions aren’t available on the lowest plan
  • It can get expensive
  • You can’t change templates easily
  • Not the best at SEO
Wix Awards
Findstack 2024 General Badge
Wix Features
24/7 Customer Support
A/B Testing
Analytics and Reporting
Blog Integration
Contact Management
Custom CSS and HTML Editing
Custom Domain Support
Customizable Templates
Drag-and-Drop Editor
E-commerce Functionality
Email Marketing Tools
Event Management
Form Builder
GDPR Compliance
Hosting Services
Image and Video Galleries
Live Chat Support
Membership Sites
Mobile Optimization
Multi-language Support
One-Click Publishing
Online Booking Tools
Responsive Design
SEO Tools
SSL Certification
Social Media Integration
Template Selection
Third-Party App Integrations
User Permissions
Website Backup
Wix Media
Wix video thumbnail
Wix 0
Wix 1
Wix 2
Wix 3
Wix Screenshots
Wix screenshot 1
Wix screenshot 2
Wix screenshot 3
Wix screenshot 4
Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: November 27, 2025
Wix Logo
1,646 Wix Reviews
4.3 out of 5
Small Business (50 or fewer emp.)
Jul 16, 2020
 Source
Overall Rating:
5.0
Ashley F. avatar
Ashley F.
Personal Yoga Instructor
Share
"User friendly, provides you with all the tools you need, Wix helps you mold your vision into life."
What do you like best about Wix?

I love how user friendly this platform is. You do not need to know how to code to create a beautiful website or blog. This is the perfect platform to build and watch your dreams come to life.

What do you dislike about Wix?

So far, I haven't found much that I dislike about Wix. I accidentally made an error with my Domain and Customer Service told me I'd have to pay for another one because they couldn't help with that kind of issue. That's perhaps the only thing but it was my fault anyhow.

What problems is Wix solving and how is that benefiting you?

I can have my website, store, bookings and blog all in one area! Plus it let's you connect other webpages so I can help spread the word about Non-profits/Charities with ease.

Mid Market (51-1000 emp.)
Jul 14, 2020
 Source
Overall Rating:
5.0
MM
Matthew M.
Network And Systems Administrator
Share
"The No Code Website Builder for Everyone"
What do you like best about Wix?

The best thing I've found when using Wix is how easy it is for the average user to pick it up and run with it. I've done front end web development in the past and as much as I love coding, not everyone has that background. I was tasked with setting up a quick website that would be maintained by our HR staff which had no experience with coding. I looked and tried a few different things, but the absolute ease, especially the drag and drop features made wix a no brainer.

What do you dislike about Wix?

Wix can feel a little limiting at times for anyone that is used to writing their own code, and if that sounds like you, this might not be the right product for you.

What problems is Wix solving and how is that benefiting you?

Wix has allowed not only my HR team add job openings to our website, but we have no started moving in the direction of letting our Teachers set up pages for their classrooms with all sorts of creative ideas.

Small Business (50 or fewer emp.)
Jun 30, 2020
 Source
Overall Rating:
5.0
BB
Brandon B.
Marketing Manager
Share
"Great simple website builder for those that don't need custom work"
What do you like best about Wix?

Wix is fast.. You can have a great looking website built in literaly minutes. This is a powerhouse drag and drop builder that truly works great!

What do you dislike about Wix?

My only issue I have had is configuration limits. We sell an advanced product with lots of options and you reach your max pretty quick. It also seems to be tedius to update pricing and info on a large number of options. If you are a typical ecommerce business this wont be a problem im sure.

What problems is Wix solving and how is that benefiting you?

As i said before, Wix speads up the process and gets you from 0 to sales in no time. This is a big deal!

Small Business (50 or fewer emp.)
Jun 23, 2020
 Source
Overall Rating:
5.0
SS
See S.
Founder
Share
"Wix: most robust, easy-to-use and customizable web design software"
What do you like best about Wix?

So robust and customizable plus it's easy to use! The high amount of integratable apps like easy to install blogs, social widgets and much more is out of this world!

What do you dislike about Wix?

The wyswyg aspect of the Wix is not as flexible as other sofrwares like Ionos. It's a bit rigid but still great at getting the job done!

What problems is Wix solving and how is that benefiting you?

we're developing easy to design website for clients as part of our agency service packages.

Small Business (50 or fewer emp.)
Jun 23, 2020
 Source
Overall Rating:
5.0
AS
Andrew S.
Founder
Share
"Wix is our company's one stop shop for all of our online needs."
What do you like best about Wix?

Wix give our company all the tools we need to be successful online. Their website editor is very easy to use and look great. Their ticket and call systems help us manage all of our customer interactions in a quick and organized way. The calendar in Wix is perfect for allowing customers to book time directly instead of having someone manage our time.

What do you dislike about Wix?

Wix does not have an automated chat bot that we can use on our site so we've had to shop elsewhere for that feature. Our company has had some one-time minor issues when using Wix. In situations where everything isn't working exactly how we want we have been able to receive quick and friendly support to get our problems resolved.

What problems is Wix solving and how is that benefiting you?

Our company is completely online and without something like Wix we wouldn't be able to function properly. With business all around the world we need a way to be able to manage all of our customer interactions and without Wix we would have to subscribe to an unmanageable number of different apps and software in order to get all of the functionality that we need.

Small Business (50 or fewer emp.)
Jun 05, 2020
 Source
Overall Rating:
5.0
MM
Maaz M.
Founder
Share
"Wix creates websites with great precision."
What do you like best about Wix?

She helps me offer an incredible design service thanks to the variety of her tools. Wix support is very dynamic, with many options for resolving queries. The templates in the software are beautiful. There is a lot of information on the website about the software and it is easy to ask questions.

What do you dislike about Wix?

The configuration of the platform is a bit complicated, it deserves to be more dynamic so as not to waste a lot of time.

What problems is Wix solving and how is that benefiting you?

We have used Wix as a website administrator. It has served us as a marketing tool that is perfectly synchronized with social networks. We increase our customers, revenue and efficiency by increasing the potential of a brand or service.

Mid Market (51-1000 emp.)
Jun 04, 2020
 Source
Overall Rating:
5.0
Teisje V. avatar
Teisje V.
Social Media Marketing Group Leader
Share
"Simple, beautiful, and full of modern technology"
What do you like best about Wix?

Wix has 3 things going for it that makes me choose it over others time and time again: 1. Customization of website - you can change, add, or take away almost any feature of your website with Wix - without costing you anything. Yes, that is right! Wix does not charge you extra for using additional features. The only thing you would have to upgrade to premium for is to use your own domain and remove ads. Customizing your website makes your website look unique and helps you stand out against the competition. 2. Easy to use - almost anyone that knows how to use a computer or has experience using any kind of drag/drop program will instinctively know how to use most of wix. There are of course some menu items to get used to, but overall it is extremely easy to use. 3. Modern Technology to help you - Wix uses Artificial Intelligence (Wix ADI) to help you get started with different projects (you can also choose to not use the AI feature of course) and it is surprisingly enough a very good product.

What do you dislike about Wix?

Although Wix is by far the best website builder on the market (especially if you are counting free website builders), it does come with some downsides. Here are my top three downsides of using Wix: 1. Menu Items can be annoying - the menu of wix allows for a lot of customization, but can be somewhat annoying to use. It takes a little bit to get used to the way everything is set up and they tend to change it from time to time (understandably). 2. Loading times can be slow - even Wix's own main site (wix.com) loads slow. So, it is not just your site. For being the "leader in website creation", you would think they could better their loading speeds. 3. "The Mess" - the way the editing dashboard is set up is very messy. You have one floating menu to the left that interferes with anything you want to put in that space on your website, you have sections of webpage that cannot be used, but still has items in it, you have notifications and "helpful" tips showing up everywhere. It can get very messy. I would hope Wix makes a cleaner and simpler editor. However, I am afraid that a simpler editor would also mean less customization.

What problems is Wix solving and how is that benefiting you?

Wix is helping us create websites that are both functional and nice to look at. In particular, Wix has also helped us with logos for smaller projects, with portfolios, and with presenting clients with their unique event designs.

Mid Market (51-1000 emp.)
Jun 03, 2020
 Source
Overall Rating:
5.0
BM
Blair M.
Founder
Share
"Amazing tool for creating website after website!"
What do you like best about Wix?

Wix is a superb tool for website building. - You can design anything using drag & drop - You can add a blog to your website and write blogposts right from within the dashboard - You can add slideshows and galleries to your website without needing any specific knowledge - You can receive messages and send message from within your message board - Wix will set up a domain and host it for you for an additional fee - Wix is very affordable and their free version is great for testing out the product before buying

What do you dislike about Wix?

Wix does have some downsides. Particularly: - You can search and add photos to your website that are free from Wix and can be used commercially, but their image library is not very functional - Their loading times can be slow if you add too many features to your website (videos, large image files) - There is no option to compress images in the editor itself

What problems is Wix solving and how is that benefiting you?

Wix is allowing our business to always look polished and professional by having wix as our website creator and by continuing to edit and develop our site. Wix is simple enough that anyone can use it and minimal training is required.

Mid Market (51-1000 emp.)
Jun 01, 2020
 Source
Overall Rating:
5.0
MH
Montell H.
Founder
Share
"WIx is an affordable and creative website builder"
What do you like best about Wix?

Wix is an affordable and easy way to create a modern and nice looking website for your business. There are many things to love about Wix, but here are my top three: 1. Wix templates are many and great looking. You can't go wrong with any of Wix' website templates, they are all modern, sleek, and professional. They have many to choose from and they are even categorized by industry or desired use! Pick one and customize it as you see fit. 2. Wix is affordable. Many website builders are expensive and especially if you are planning on buying one that you can install on your computer. Wix is very affordable both in their pricing for website creation and in their domain hosting. 3. Cloud Access means you will never lose access. Because Wix is completely online, you will never have to move it from one computer to another or worry about having to install a new version - or remove it from an employee's computer. You can also access your website's dashboard and site editor from anywhere in the world - this comes in handy if there is an urgent issue and you are on vacation!

What do you dislike about Wix?

Nobody's perfect. Not even Wix. Here are the top three items I think they could benefit from improving: 1. SEO integration. First of all, I am happy that Wix has taken the time to include SEO at all. Not everyone does so. However, I wish they would be able to improve it so that it would work better. Right now it is not optimal. 2. Loading times. Why is a professional website builder like Wix not improving their loading times? One of the biggest turn--offs for prospective clients when visiting your website is slow loading times. This needs to get improved asap. 3. Customer Service I would love if the customer service team of Wix would improve their communication with customers. I find most help from the community great, but the actual Wix team is lacking.

What problems is Wix solving and how is that benefiting you?

Wix has allowed me to help my clients in a much better way and it has allowed us as a company to present ourselves as a professional and consistent brand. With the technical know-how of any modern man or woman, you can take advantage of all that Wix has to offer, and this extends beyond just a simple website builder. You can add portfolios, social media, SEO, a message board, and even bookings (for a higher price).

Mid Market (51-1000 emp.)
Jun 01, 2020
 Source
Overall Rating:
5.0
LL
Levison L.
Founder
Share
"A Website Creator you will love"
What do you like best about Wix?

The worst thing I hear from small business owners or clients is that they have paid someone thousands of dollars to build a website. And it is not a very nice website at that. Why do they do this? Because they are afraid that they cannot build one on their own or they don't have the technical know-how to set it up. "Have you heard of wix?" I tell them. "No" they all say (except for some that say "Yes, but I have never tried it". Then, I tell them how great Wix will be for their business - with basic computer skills you can create professional website at no cost. If you know how to drag and drop - you know how to use Wix! And if you ever get stuck, Wix is so popular it has a community of people online who will be more than happy to help you get it done.

What do you dislike about Wix?

When I recommend Wix to anyone I know, they always ask "this sounds too good to be true" and I tell them "It really is not". "Are there no downsides to using Wix?" they reply. Of course there are. As with anything in life, you will find some downsides. For Wix, I would say the biggest downside is that sometimes connecting your domain (website name/address) to your wix website can be tricky, but if you purchase your domain through Wix instead of using a third party, you won't have that issue! Another issue you could run into if you overload your website pages with large images, videos, or other moving elements, is a slow loading speed.

What problems is Wix solving and how is that benefiting you?

Wix is a great website creator for anyone who cannot afford to pay for a website developer, or who feels like this is a waste of money. It is particularly useful for anyone who has a website already, but it is outdated and not working properly. Wix has a powerful tool called the Wix ADI that can create a professional website for you in minutes. Personally, I am not a huge fan of the ADI because I crave customization and the ability to create a unique website, so I take advantage of their template collection which is a decent size of templates in many different categories.