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Amplemarket Reviews: 4.6/5 — Highly Rated
Amplemarket is a sales intelligence and sales engagement platform that combines lead generation, data enrichment, intent signals, multichannel outreach (email, phone, social), deliverability tools, and AI agents (copywriting, voice messages, automated reply handling) to help sales and RevOps teams find prospects, personalize outreach, and manage sequences at scale.
| Company | Amplemarket (Tagis Inc.) |
|---|---|
| Year founded | 2019 |
| Company size | 51-200 employees |
| Headquarters | San Francisco, California, United States |
| Capabilities |
AI
API
|
|---|---|
| Segment |
Small Business
Mid Market
|
| Deployment | Cloud / SaaS / Web-Based |
| Support | Email/Help Desk, Knowledge Base |
| Training | Documentation, Live Online |
| Languages | English |
Amplemarket Pros and Cons
- All-in-one platform combining data, intent signals, multichannel outreach, AI agents and deliverability tools
- High data quality with low bounce rates and strong phone accuracy (~96.5%)
- Powerful AI-driven personalization and outreach features
- Strong CRM integrations and real-time two-way sync with Salesforce and HubSpot
- Built-in deliverability tooling (warmup, domain health, spam checker) that reduces need for separate tools
- Relatively high pricing — Startup plan at US$600/month (annual term) may be expensive for very small teams
- Some advanced features (e.g., Duo Inbox) are gated to higher tiers or add-ons
- Growth and Elite pricing are custom and require sales contact to obtain exact pricing
- Internationalization (UI language/currency) details are unclear in public documentation
- No evidence of a CLI or any open-source offering
Amplemarket advertises “27,000 contacts” on its entry plan, and that number is not what it looks like. It is not a database size and it is not monthly. Check it against the feature table further down the same page and it resolves exactly: 2 included users × 13,500 email credits per user per year = 27,000. The same identity holds on the other two tiers — 4 × 35,000 = 140,000 and 10 × 40,000 = 400,000. The headline is your annual email-credit pool, restated as a bigger number.
- What it is: An all-in-one outbound sales platform — data, sequencing, dialer and AI agents.
- Best for: Teams consolidating three or four outbound tools into one contract.
- Pricing: Startup $600/month on an annual term; Growth and Elite are quote-only. Verified August 2026.
- The honest catch: Two of the three plans, including the one badged POPULAR, have no published price.
What Is Amplemarket?
Amplemarket is a consolidation play. Its own customer wall is a list of tools it replaced — “Migrated off Apollo”, “Migrated off Outreach”, “Migrated off ZoomInfo + Outreach”, “Migrated off Salesloft” — and the pitch is that one platform covers prospecting, enrichment, multichannel sequencing, dialing and deliverability instead of four.
The data layer is Contact & Company Search over a B2B database, with data enrichment, calendar enrichment, real-time email validation and job change alerts that follow contacts to new roles.
Engagement covers multichannel sequences, workflows, analytics and an outbound dialer against what Amplemarket describes as 200M real-time verified mobile numbers.
The AI layer is branded Duo, and it is several distinct products: Duo Copilot, Duo Copywriter, Duo Competitive Intelligence, Duo Signals (intent), Duo Voice (AI voice messages at scale) and Duo Inbox (automatic draft replies).
A deliverability group sits underneath all of it: Domain Health Center, Deliverability Booster warm-up, Email Spam Checker and Mailbox Recommendation.
How Amplemarket Works
- Three plans, only one of which publishes a price.
- Seats are bundled, not sold individually — 2, 4 or 10 included.
- Credits are annual and per user, for email and phone separately.
- The Duo AI suite splits across tiers, with one piece sold as an add-on.
- Startup is an annual term, not a rolling month.
- 7-day trial on Startup; the other two route to a demo.
Amplemarket Pricing
| Startup | Growth (popular) | Elite | |
|---|---|---|---|
| Price | $600/month, annual term | Custom | Custom |
| Users included | 2 | 4 | 10 |
| Headline “contacts” | 27,000 | 140,000 | 400,000 |
| Email credits / user / year | 13,500 | 35,000 | 40,000 |
| Phone credits / user / year | 600 | 5,000 | 9,600 |
| Custom data requests | 0 | 4 | 12 |
| Job change alerts | 500 contacts | 1,000 | 2,000 |
| Mailboxes / user (from) | 2 | 4 | 8 |
| Onboarding | Community | Personalized | Personalized |
| Customer Success Manager | Scaled | Dedicated | Dedicated |
| Duo Voice | ✗ | ✓ | ✓ |
| Duo Inbox | ✗ | Add-on | ✓ |
| CRM base filters | ✗ | ✓ | ✓ |
| Email Spam Checker | ✗ | ✓ | ✓ |
| Mailbox Recommendation | ✗ | ✓ | ✓ |
| SSO | ✗ | ✗ | ✓ |
What actually decides your cost:
- The headline contact number is derived, and knowing that changes how you read the page. “27,000 contacts” is 2 users × 13,500 email credits per user per year. “140,000” is 4 × 35,000. “400,000” is 10 × 40,000. All three reconcile exactly against Amplemarket’s own comparison table, so this is arithmetic rather than inference. What it means practically: the figure is an annual budget shared across the included seats, which works out at 1,125 email credits per user per month on Startup. That is a reasonable allowance — it is simply a much smaller-sounding one.
- $600/mo is an annual term, so the real commitment is $7,200. The card reads ”$600/mo” with “annual term” beside it. There is no published month-to-month option, so the entry decision is a $7,200 contract for two seats, not a $600 experiment. Per seat that is $300 a month, $3,600 a year, and against the included allowance it works out at roughly 27 cents per email credit.
- Phone credits, not email credits, are what actually separate the tiers. Email rises 2.6× from Startup to Growth (13,500 → 35,000). Phone rises 8.3× (600 → 5,000), and 16× by Elite (9,600). Startup’s 600 numbers per user per year is about two and a half phone numbers per working day — and the outbound dialer is included on Startup, so the capability is there while the numbers to feed it are not. If calling is a real channel for you rather than an occasional one, this single row is likely to decide your tier.
- Two of three plans have no published price, including the popular one. Growth and Elite both read “Custom”, and their buttons are “Book a demo” rather than a trial request. Only Startup is self-serve. Since Growth is the tier badged POPULAR and the one most mid-size teams will land on, the practical situation is that most buyers cannot price this product without a sales call.
- Seats come in fixed blocks of 2, 4 and 10. Amplemarket notes that “additional users available to purchase” on every tier but does not publish the incremental seat price. A five-person team therefore sits awkwardly between Growth’s four and Elite’s ten, and only a quote will tell you which side of that line is cheaper.
- Two deliverability features are missing from the entry plan, which is an odd place to draw the line. Startup gets Domain Health Center and the Deliverability Booster warm-up, but not Email Spam Checker or Mailbox Recommendation. For a product whose whole premise is high-volume outbound email, holding back the two tools that tell you which mailbox will actually land is worth noticing before you buy.
- The Duo AI suite is split three ways, and one piece is an add-on. Duo Copilot, Copywriter, Competitive Intelligence and Signals are on all three plans — genuinely generous, since intent signals are commonly gated. Duo Voice starts at Growth. Duo Inbox is absent from Startup, sold as a paid add-on on Growth, and only included outright on Elite. So “the AI is included” is true of most of Duo and not all of it.
- SSO is Elite-only — not Growth. If your organisation mandates single sign-on, you are being pointed at the ten-seat enterprise tier regardless of how many people will actually use the tool. That is a tighter gate than most of this category applies.
- Custom data requests start at zero. Startup gets 0, Growth 4, Elite 12. If part of the appeal is asking Amplemarket to source lists by technology, hub or event, the entry plan does not include that at all.
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The affiliate link tracks unusually thoroughly.
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Who Should Use Amplemarket
- Teams consolidating several outbound tools. The pitch, and the migration wall, are both about replacing three or four contracts.
- Multichannel outbound teams. Sequences, dialer, LinkedIn and AI voice sit in one workflow.
- Buyers who want AI intent signals at entry level. Duo Signals is on all three plans.
- Small teams of exactly two. Startup’s seat block fits them precisely and nobody else.
It fits poorly for anyone who needs a price before a sales call, since two of three tiers are quote-only; for heavy cold callers on the entry plan, where 600 phone numbers a year will not sustain a dialer; and for teams wanting to trial before committing, since Startup is an annual term.
Honest Pros and Cons
Strengths
- Duo Copilot, Copywriter, Competitive Intelligence and Signals on every plan.
- Outbound dialer included at entry, not gated upward.
- Data enrichment, calendar enrichment and email validation on all tiers.
- Domain Health Center and warm-up included from Startup.
- A genuine consolidation story, backed by named migrations off Apollo, Outreach and ZoomInfo.
- 7-day trial available on the published plan.
Limitations
- The “27,000 contacts” headline is a derived annual credit pool, not a database.
- Growth and Elite publish no price at all.
- Startup is an annual term — a $7,200 commitment.
- 600 phone credits per user per year at entry, with a dialer that expects more.
- Email Spam Checker and Mailbox Recommendation are excluded from Startup.
- SSO requires Elite, and Duo Inbox is a paid add-on on Growth.
Amplemarket Alternatives and How It Compares
- Apollo.io is the direct comparison Amplemarket names most often, with transparent published per-seat pricing.
- lemlist is much cheaper for email-led outbound and publishes every rate, though its database and dialer are lighter.
- Instantly focuses narrowly on cold email volume and deliverability at a fraction of the cost.
- ZoomInfo, Outreach and Salesloft are the incumbent stack Amplemarket positions itself as replacing — and, like Amplemarket’s upper tiers, they are quote-driven too.
The Verdict
Amplemarket is a serious consolidation product, and the honest way to evaluate it is against the total cost of the stack it replaces rather than against any single tool. Its own evidence supports that framing: one customer quoted on the pricing page reports cutting tooling costs “by about 56%” by consolidating, and the migration list names Apollo, Outreach, ZoomInfo, Salesloft and Cognism.
The thing to understand before reading anything else on that page is what the big number means. “27,000 contacts” on the Startup card is 2 included seats × 13,500 email credits per user per year, and the identity holds exactly on both other tiers. It is an annual allowance, shared across the bundled seats — about 1,125 email credits per user per month. That is a perfectly workable budget for a two-person team. It is just a very different thing from the database allowance the phrasing suggests, and the reconciliation is only possible because Amplemarket does publish the underlying per-user credit figures further down the page.
The second thing is that $600/mo carries “annual term” beside it. There is no published rolling option, so entry means committing $7,200 for two seats — $3,600 per seat per year, or roughly 27 cents per email credit. That is not out of line for this category, but it is a contract rather than a trial.
The row that will actually decide your tier is phone credits. Startup gives 600 per user per year, Growth 5,000 and Elite 9,600 — an 8.3× jump at the first step against only 2.6× on email. Amplemarket includes the outbound dialer on Startup, so the tension is visible on the page itself: the tool is there, and roughly two and a half numbers per working day are not enough to run it. Teams for whom calling is a primary channel should assume Growth from the outset.
Two smaller notes. Email Spam Checker and Mailbox Recommendation — the two features that tell you which mailbox will land — are excluded from Startup, which is an unusual omission on an outbound email platform. And SSO sits on Elite only, not Growth, so an identity requirement pushes you to the ten-seat tier however small your team is.
Finally, the practical constraint: Growth and Elite publish nothing. The tier most mid-size teams will land on is quote-only, so anyone beyond two seats is going into a sales conversation with no anchor price. Take the published Startup rate — $3,600 per seat per year — into that call as your reference point, and ask for the incremental seat price explicitly, since the fixed 2/4/10 blocks leave awkward gaps for teams of three, five or seven.
FAQ
How much does Amplemarket cost?
Only one of the three plans publishes a price. Startup is $600 a month on an annual term — $7,200 a year — and includes 2 users. Growth (4 users) and Elite (10 users) both read “Custom” and route to a demo booking rather than a price. Per seat, the published rate works out at $300 a month, or $3,600 a year. Additional users are available on every tier, but the incremental seat price is not published.
What does Amplemarket’s “27,000 contacts” actually mean?
It is the annual email-credit pool for the plan, not a database size and not a monthly figure. Amplemarket’s own comparison table lists 13,500 email address credits per user per year on Startup, and the plan includes 2 users — so 2 × 13,500 = 27,000. The identity holds on the other tiers too: 4 × 35,000 = 140,000 on Growth and 10 × 40,000 = 400,000 on Elite. Per user that is about 1,125 credits a month.
How many phone numbers does Amplemarket include?
600 per user per year on Startup, 5,000 on Growth and 9,600 on Elite. That is an 8.3× jump at the first step — considerably steeper than the 2.6× rise in email credits — and it is the row most likely to determine which tier you need. The outbound dialer is included on Startup, but 600 numbers a year is roughly two and a half per working day, so teams that lead with calling should plan on Growth.
Is Amplemarket’s AI included on the cheapest plan?
Mostly. Duo Copilot, Duo Copywriter, Duo Competitive Intelligence and Duo Signals are on all three plans, which is genuinely generous — AI intent signals in particular are commonly reserved for higher tiers. Duo Voice starts at Growth. Duo Inbox is absent from Startup, offered as a paid add-on on Growth, and included outright only on Elite.
What does Amplemarket’s entry plan leave out?
Beyond the credit allowances: CRM base filters, custom data requests (Startup gets 0, Growth 4, Elite 12), Duo Voice and Duo Inbox, SSO — which requires Elite rather than Growth — and two deliverability tools, the Email Spam Checker and Mailbox Recommendation. Onboarding is community-based rather than personalized, and the CSM is described as “Scaled” rather than dedicated.
Compare Amplemarket with other popular tools in the same category.
Smooth integration between the database and emailing software. Ability to do multi-channel sequencing and smart actions.
Slow software, sometimes obsolete database, limited personalization (e.g., number of actions on LinkedIn is limited)
Sales outreach automatization
The internal search functions are excellent. The plug-ins that attach to Linkedin are beneficial. However, it is the automated email outreach that was my MUST HAVE.
Occasional errors in the data. These do not occur often but have led to me sending emails to the wrong person or using the wrong name. Occasional gaps in the data. Not being able to find a suitable contact at a target company.
The biggest value of Amplemarket is that it provides extra hours in the day for me. Simple tasks that can be automated save me so much time! Simple, quick research, accurate details, and automated responses to responses!
Amplemarket's ability to adapt to the customer, listen, and learn how to improve. The customer success team is always asking questions on improvement, and the dev team is there to implement those ideas.
In anything in life, you need to have a starting point. Amplemarket is growing and learning how best to scale its product. Is everything perfect? No. But they are sure ready to try and help in any way possible.
The dialer function has made great strides in improving. As a team, we have seen massive success as the dialer literally gets "dialed" in. With multiple calls with the customer support team, small conversations make big changes.
I deeply appreciate the number of variables I can control within the platform. All other cold email outreach tools I have used do not allow the amount of dynamic fields that Amplemarket provides. I have run many campaigns and am deeply satisfied with this tool. Often I recommend this to other people in my role.
I had some issues integrating with my Outlook account, which took a few months to resolve. I believe it was on Microsoft's end, but to be honest, it was not entirely clarified. It was resolved though, and everything was fine after. Also, there are still a few features that need some improvement but I have seen them addressing issues I have brought to their attention.
Amplemarket is addressing the following problems I needed to address. - Database discovery and enrichment. - Cold email sequences. - Highly customizable email campaigns. - Automated Linkedin outreach capabilities.
Theres a lot of different ways to use it to help be more efficient. everything can mostly be done from it.
leads arent accurate and not as easy to to use in terms of UI.
automation when there is a person OOO or hasnt responded. they can be sequenced without losing contact with them.
Response time, helpfulness and kindness of their customer success team when things go different than expected.
Limitations in setting-up sequences (cannot be altered after you start them).
Efficient lead capturing Measuring sales results
It is effortless to build out customer profiles when choosing where to prospect.
Automatic replies are counted as "replies" and takes the contact out of the automated sequence.
Finding business intelligence and contact data. The data is usually up to date and accurate.
Things I like: - Automatic tagging feature that tags incoming messages from prospects. Saves us a lot of time tagging prospects as "Interested", "Not Interested", "Out of the Office", etc. - Many options with sequences and dynamic fields. - Great search function that has filters to target multinational companies and search for individual roles within a company. - UI has made a lot of improvements and is quite easy to understand.
Things I dislike: - Can be buggy in some places, but it's getting better. The team is very receptive to issues and solves things quickly. - Wish they had a function to search for remote-first companies. - Some of the data pulled from Linkedin is out of date or inaccurate.
Amplemarket saves us so much time searching for leads and helping us organize things on the CRM side. It is an essential part of our sales process now, and we'd be very hard-pressed to find a better solution.
Integrations with LinkedIn and SFDC easy to use
The call quality isn't great and sometimes it doesn't connect the call. i.e. call just drops - I would like to see an improvement in this
Excellent for creating customer profiles to target afterward. Builds and track sequences easily and the data visibility is pretty straightforward.
Easy tool Include: calls email overview in one tool Linkedin automated options
The fact that we loose our customer research once we add the customer profile emails are not accurate -- I have to send 140 emails to get 60 delivered.
I am saving time, reducing manual tasks, keeping record of customers
- Amplemarket generates new leads for me, while I can spend time on other important activities - I like the way we can personalise emails, depending on the role someone has or the industry a company is active in - Newsletters with updates of new features and webinars are much appreciated
It would be great to see some improvement in reporting: - For instance, an overview of all emails sent out per day in the Overview tab, rather than only the new emails. - Figures on how successful are the outreaches per industry, per seniority level, etc. (and also thinking of e.g. AI insights on what can be improved to increase conversion rates)
Amplemarket can increase the quantity of leads that I'm reaching out to, while I stay in charge of the lead quality as I select the leads to reach out to myself.
The automation with Linkedin, the smart actions
The tool doesn't pick up any other languages except for English
Solving the long process of exporting contacts from Linkedin, automation of daily tasks etc. It saves a lot of time
I love the liquid syntax. Thanks to this feature my personalization went to the next level and I started getting more conversations.
I was not able to quickly start an email campaign from my Gmail inbox.
Our team’s main objective is to grow fast. We want to put all our efforts in high leverage tasks that get us closer to our revenue goals. Amplemarket allowed us to take our sales process to the next level. For example, with Amplemarket’s email syntax, we currently use only one email campaign to send out to all the different leads. It allows it to change the email content depending on the title of the leads, the location of the person and the industry of the lead. This way we were able to personalize the emails we send at scale and we noticed higher reply rates.
The LinkedIn integration is second to none. How Amplemarket allows you to simulate views and messages on LinkedIn is probably the most important thing that's done - as well as the ability to export folks from posts to reach out with a highly targeted message.
Navigation on the app, and the analytics leave a little bit to be desired. Having outreach broken out by each individual sequence, even if the messaging is the same, makes it more difficult to A/B test.
Amplemarket has been highly accurate for me and the most useful as a source of contact information.
The quality of leads provided my amplemarket have been good
Hard to manage multiple inboxes. We have to deal with emails through individual inboxes rather than the platform itself. Quite of few contacts have missing information
Provided us with a well-curated list of leads. Allows us to target niche companies and industries
Setting up personalised email with info about the company and contacts
My Linkedin activities are limited, so this slows down camapigns
Especially the Follow-up mails and tracking openrates and responses
Automation, automation and automation. Customer Service.
Data validation takes time and accuracy is not yet there. Limited Reporting feature. Can't track if lead click on link on email. Need more integration.
Automation Deliverability
Automatic tasks are definitely the highlight
As a BDR could definitely use: -filter by higher open -ability to add phone numbers to the prospects (most of their cells are on the company's website and im having to go in every time to grab it because I write it on the call notes but they dont show up when im calling)
Not really solving a problem, more like helping streamline processes - benefiting from auto tasks on one side but a little difficult to navigate on others
All the capabilities (email, linkedin, dialer) in one tool, we could replace four different products with one using Amplemarket. The data research /prospect sourcing functionality for outbound sales is better than we've seen from competitors. We also like the email deliverability and the outbound sales workflow the product encourages.
Our impression is that this isn't a very mature product or company yet. We've encountered several productivity impacting product bugs. Their support is good. Still, we've spent much more time using their product support than we've had to with our other technology vendors. The product also doesn't seem to be meant to be used for inbound sales workflows - that would be nice functionality to add in the future.
Outbound sales motions. Contact data access and quality. Consistent messaging across platforms with automation of messaging through each channel. We've sourced more outbound opportunities with Amplemarket than with our previous sales stack.
Personalization tools and features to make mass emails look like targeted emails are really great and work effectively. I also value the option to set up 'out of office' and 'not right person' responses.
It appears difficult to scale currently. Also, it would be much better if AM linked better with Hubspot to exclude profiles who have been contacted by us (not necessarily via AM). AM doesn't seem to update automatically along with LinkedIn so I've come across numerous profiles that aren't still at the job AM says they are. The most important dislike however, is lack of contact numbers. This was our primary reason for getting AM but there is about 1 number for every 15-20 contacts.
It is helping us with outbound outreach, however it is not quite meeting the standard we expected when we implemented it; our other outreach tools yields much better results currently although this is mainly due to volume and scale.
The automation means I can concentrate on work
Too early to tell, I'll let you know I'm more familiar
Time-saving, workload reduction
Sequence feature has great customizability. You can add rules to the sequence to send specific parts of emails to certain people.
Would love a "view all" type of page to see all actions I have completed
Amplemarkt is helping get a high volume of customized emails out to prospects. Its filling our pipeline quickly.
Our sales team has had some great success with bookings and even won business. The lead searcher is intuitive and the email sequences have a lot of automated features that make my job easier, also the automation within LI.
Our sales team has had some great success with bookings and even won business. However, we have had some system kinks and integration issues and have not had any training. Also, it takes days, even a week, or not at all, to hear back from customer support.
Automation makes my sales processes easier.
Linkedin automation, being able to do both linkedin and email in the same sequence.
Importing lead data and getting that into a sequence is a little disjointed. Team management is tough, the sharing could use some work. No stats on A/B tests!
Lead contacting and automation, lead list building
The liquid sintax is great (once you learn how to do it) , competitive intelligence is awesome, easy to understand and use. Any feature requests I can simply email our very available CSM, Leif. He's awesome and very passionate about the tool.
Really wish the constant onboarding guide went away after you're done- just gets in the way. The dialer can be really iffy oftentimes and you need to call yourself to make sure your # isn't spam. There are often times when I desire a particular feature that's not there and I'm limited. Sometimes it has glitches and the autotask button wont work or doesn't log everything you've done. There are moments where the contact information is like 2 years old, but nothing an email apologizing for reaching out can't fix.
Outbounding is the biggest thing. It's what we're on all the time. I'm able to do my job and reach the number i need to. So for now it's great and allows me to accomplish that.
How amplemarket tracks prospects' interest and how they're engaging with the sequence. Every day I get an email with a list of prospects who are showing interest.
Autopilot tasks still need your attention because even if you configured a specific date for the task to be completed, you still need to go to your list of tasks and hit "complete". Autopilot should mean it does it itself.
Lead enrichment (email): this benefit allows me and my team to conduct campaigns that are more specific and targeted, so we complete our database with additional info.
The ability to export leads from a LinkedIn post
I can't add one person at a time to a sequence
the ability to get contact info from prospects
The sequencing tool is easy to use and having the ability to find new leads in the tool is a nice addition. The tool also knows when a contact booked a meeting even if the meeting was booked outside the sequence. which is a nice addition.
The integrations to existing CRMs are very limited. Our team is required to export leads from hubspot and manually import them into AM. Once we do that we have no idea which leads are actually being sequeced to from the hubspot interface as key properties (sequence end date, sequence status, etc.) are not pushed from AM into hubspot. Because of this, adoption at the Account Executive level has been very slow as they mainly interface with our CRM. It is also impossible to tell which contacts are already in our CRM from Amplemarket-- A key feature many other lead gen and outreach tools have.
Multi-channel sequencing was something that we could not do effectivily in our old tool. AM helps with that
Through cold outreach, someone from AmpleMarket reached out to our team. We were very impressed by the demo and the promises made. It combined data, email marketing and linkedin automation in one - too good to be true we thought, provided it works!
Terrible data. We had a 65% bounce rate across the board on all the contacts we downloaded. Terrible customer service. Rather than fixing their data, they started finding problems with our subdomain setup and pointing fingers at completed unrelated items. We were very disappointed and canceled the contract after 3 months. When we informed AmpleMarket, they didn't even attempt to retain us because they knew there were underlying problems with their product.
AmpleMarket didn't solve any problems. It would have been nice if it did. It integrated many products into one, but it wasn't useful in the end because their contacts database is inaccurate and never updated. This leads to enormously high bounce rate. Worst of all, they insist on an annual contract, and you don't realize these problems unless you sign up.