Unclaimed: Are you working at Asana?
Asana Reviews: 4.3/5 — Solid Choice
Considered one of the pioneering cloud-based project management tools, Asana offers four views for its users – List View, Timeline, Calendar, and Boards – all of which help teams get both a macro and micro view of all the moving parts of projects and tasks. It provides a comprehensive roadmap of ongoing projects from start to finish, clearly outlining dependencies, project milestones, and feedback and approval processes. For project managers, strong reporting capabilities that show completion rates, individual workloads, and potential delays just to name a few create opportunities for real-time project optimization, collaboration, stronger forecasting, and better planning for future similar projects.
| Capabilities |
API
|
|---|---|
| Segment |
Small Business
Mid Market
Enterprise
|
| Deployment | Cloud / SaaS / Web-Based, Mobile Android, Mobile iPad, Mobile iPhone |
| Support | 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support |
| Training | Documentation |
| Languages | English |
Asana Pros and Cons
- Tons of great integrations
- Easy to use and clean environment
- Lots of timeline tracking tools
- Automation features built-in
- Various customization options
- No budgeting or invoicing features
- The volume of features can be overwhelming
- No time tracking feature
- The volume of features can be overwhelming
- No time tracking feature
Asana cut its free plan from 15 users to 2, and a great deal of published information has not caught up. Accounts created on or after 12 November 2025 get two seats on the Personal plan. Older accounts keep a legacy allowance of up to ten, but lose it permanently if they downgrade and re-upgrade. If you are choosing Asana because you heard the free tier supports a small team, that is no longer true.
- What it is: A project management platform for tracking work across tasks, projects, portfolios, and goals.
- Best for: Mid-size and larger teams coordinating structured work across departments, where portfolios and goals matter.
- Pricing: Personal free for 2 users. Starter €10.99, Advanced €24.99 per user per month billed annually. Enterprise is custom. Verified in July 2026.
- The honest catch: Beyond the free-plan change, AI Studio credits are allocated per billing account rather than per user, so a large team shares one pool.
What Is Asana?
Asana is one of the two or three products that defined modern work management. Its model is a hierarchy: tasks belong to projects, projects roll into portfolios, portfolios connect to goals. That structure is why larger organizations choose it. When an executive asks how a quarterly objective is progressing, Asana can answer from work people are actually doing rather than from a status document.
That focus also explains where it is weaker. Asana is less flexible than monday.com, less spreadsheet-like than Smartsheet, and less simple than Trello. It rewards organizations that want a consistent structure imposed across teams, and frustrates ones that want each team to work its own way.
The independent evidence base is very large, with more than 11,000 reviews on G2 alone, and satisfaction scores remain strong despite the free-plan controversy.
How Asana Works
- Tasks, projects, portfolios, goals. The hierarchy is the product, and portfolios and goals are what separate Advanced from Starter.
- Multiple views. List, board, and calendar on every plan, with timeline and Gantt from Starter.
- Automation. Unlimited automations from Starter, which is more generous than competitors that meter them.
- Workload and capacity. Resource management on Advanced, plus universal workload and capacity planning on Enterprise.
- AI Studio. Credit-based AI, at 50,000 on Starter, 75,000 on Advanced, and 200,000 on Enterprise, allocated per billing account per month.
- Integrations. Salesforce, Tableau, and Power BI connectivity from Advanced.
Asana Pricing
Four tiers, with the free plan now materially smaller than its reputation. Figures verified on Asana’s pricing page in July 2026, billed yearly. Asana localizes currency, and the euro figures correspond numerically to its dollar pricing.
| Plan | Per user/mo (yearly) | Users | AI Studio credits | Key additions |
|---|---|---|---|---|
| Personal | €0 | 2 | — | Unlimited tasks and projects, list, board and calendar views |
| Starter | €10.99 | No seat limit | 50,000/account | Timeline and Gantt, dashboards, unlimited automations, forms, custom fields |
| Advanced | €24.99 | No seat limit | 75,000/account | Portfolios, goals, workload, approvals and proofing, time tracking, Salesforce and BI integrations |
| Enterprise | Custom | Unlimited | 200,000/account | SAML, SCIM provisioning, capacity planning, admin controls |
The details that matter most:
- The free plan is two users. Reduced from fifteen for any account created on or after 12 November 2025. This is the single most important change in Asana’s pricing in years, and much published comparison content, including some review aggregator pricing pages, still describes the old limits.
- Legacy accounts have a trap. Accounts predating the change keep up to ten users on a Legacy Personal Plan, but cannot recover that allowance if they downgrade and re-upgrade. If you are on a legacy free plan, do not experiment with plan changes.
- AI credits are per account, not per user. 50,000 credits on Starter is shared across your whole billing account, so a fifty-person team gets the same pool as a five-person one. This is unusual and worth modelling if AI features matter.
- Portfolios and goals require Advanced. At €24.99 per user, more than double Starter. Since portfolio-level visibility is the main reason larger organizations choose Asana, Advanced is the realistic tier for that use case.
- Yearly billing saves up to 18%.
- No seat minimums on paid plans, which is a genuine advantage over monday.com’s three-seat floor.
Who Should Use Asana
- Mid-size organizations coordinating across teams. The clearest case, and where the portfolio and goal hierarchy earns its price.
- Teams that outgrew a simpler tool. Asana is the common destination for teams hitting Trello’s dependency limits, and it handles dependencies properly.
- Companies that run on OKRs or similar. Goals connected to actual work is genuinely useful rather than decorative.
- Teams wanting structure. If consistency across departments matters more than per-team flexibility, Asana suits better than monday.com.
It fits poorly for individuals and pairs on the free plan, which is now extremely limited, for very small teams on a budget, since €10.99 per user adds up quickly, and for teams wanting to shape the tool around an unusual process, where monday.com’s flexibility is better.
Honest Pros and Cons
Strengths
- Excellent structural model. Tasks to projects to portfolios to goals is coherent and genuinely useful at scale.
- Proper dependency handling. Unlike Trello, Asana models work that waits on other work.
- Unlimited automations from Starter. More generous than competitors that meter automation runs.
- No seat minimums. You can buy exactly the seats you need.
- A very large evidence base. More than 11,000 G2 reviews with consistently strong satisfaction.
- Mature integrations. Salesforce, Tableau, and Power BI on Advanced for organizations that need reporting elsewhere.
Limitations
- The free plan is now two users. Cut from fifteen, and the change is poorly reflected in third-party documentation.
- The legacy grandfathering is fragile. Downgrade and re-upgrade and you lose the higher allowance permanently.
- AI credits are pooled per account. A large team shares the same allocation as a small one.
- Portfolios and goals need Advanced. More than double the Starter price for the capability larger buyers actually want.
- Less flexible than monday.com. Asana imposes structure, which some teams experience as rigidity.
- Cost at scale. €24.99 per user across a large organization is a serious line item.
Asana Alternatives and How It Compares
- monday.com is more flexible and more visual, with a three-seat minimum and less rigorous portfolio structure.
- ClickUp offers more features per dollar and a genuinely usable free tier, at the cost of a busier interface.
- Trello is simpler and cheaper, and lacks dependencies entirely, which is the usual reason teams move to Asana.
- Smartsheet suits organizations whose work already lives in spreadsheets.
- Teamwork is better for agencies that need billable time and project profitability.
For a broader survey see our guide to the best project management software.
The Verdict
Asana remains one of the strongest work management platforms for organizations that want structure rather than flexibility. The hierarchy from tasks through portfolios to goals is coherent, dependencies work properly, and unlimited automations from the entry paid tier is more generous than most competitors. For a mid-size company coordinating work across departments, it is a sound default.
The free plan is no longer part of the argument. Cutting it from fifteen users to two for accounts created after 12 November 2025 changes what Asana is for small teams, and the change is badly reflected in third-party sources, including some review-site pricing pages that still quote the old figures. If you are evaluating Asana for a small team on the strength of its free tier, check the current limit rather than the guide you are reading.
Two specifics worth acting on. If you hold a legacy free account with up to ten users, do not downgrade and re-upgrade, because the allowance does not come back. And if AI features factor into your decision, note that AI Studio credits are pooled per billing account rather than per user, which makes them meaningfully less generous for large teams than the headline numbers suggest. Price Asana at Advanced if portfolios and goals are why you want it, because that is where they live.
FAQ
How many users does Asana’s free plan support?
Two, for any account created on or after 12 November 2025. It was previously fifteen. Accounts created before that date are grandfathered onto a Legacy Personal Plan supporting up to ten users. Much published comparison content, including some review aggregator pricing pages, still describes the older, larger limits.
I have an older Asana free account. Should I change plans?
Be careful. Legacy accounts keep up to ten users, but Asana does not restore that allowance if you downgrade and subsequently re-upgrade. If you are on a legacy free plan and value the extra seats, avoid experimenting with plan changes, since the higher limit cannot be recovered once lost.
How much does Asana cost in 2026?
Billed yearly, Starter is €10.99 per user per month and Advanced €24.99, with Enterprise custom priced and Personal free for two users. Yearly billing saves up to 18%. There are no seat minimums on paid plans, and Asana localizes currency so its dollar pricing corresponds numerically.
Are Asana’s AI credits per user or per team?
Per billing account, which is the less generous interpretation. Starter includes 50,000 AI Studio credits per month for the whole account, Advanced 75,000, and Enterprise 200,000, regardless of how many users you have. A fifty-person team receives the same allocation as a five-person team, so model your expected usage before assuming the allowance is sufficient.
Is Asana better than monday.com?
They optimize differently. Asana imposes a consistent structure across teams and handles portfolios and goals more rigorously, which suits larger organizations. monday.com is more flexible and visual, letting each team shape the tool around its own process, and has a three-seat minimum. Choose Asana for structure and monday.com for adaptability.
Compare Asana with other popular tools in the same category.
I didn't like it at all. I had been using (and still do) ToDoist. My employer at the time chose Asana b/c is was free.
at the time it lacked many integrations like gmail or outlook
again, I didn't like it.
UI was simple to follow, learn, and use.
Difficult to gain traction within our group especially since some people didn't use it and others didn't which pretty much resulted us to go back to email
Tried to solve for communication
The ability to check what other team members are working on and collaborate
the user-friendliness - you should be able to click on the calendar and create a task... not have to go through different levels of tasks and add dates/times... it is way too time consuming and difficult than what i should be.
Team-Productivity
Easy to use interface, the fact that the free edition is really useable, and there is almost no set up required
Have to recreate the tasks all over again for new projects
Tracking projects and having various parties see the project in progress
It's free. If you cannot afford to pay for a project management tool, Asana is a good choice.
It's a little clunky and not as easy to use or intuitive as other project management tools, such as Basecamp.
I have used Asana as a part of a team to streamline communication and decrease email. We haven't found it to be a timesaver and therefore have mostly gone back to email.
Email alerts are useful and helpful for notifying colleagues
Organization and assignment of tasks is not easy esp if you want to assign multiple people or expose tasks to a broader organization.
Integrations with other platforms are also lacking.
Reminders on upcoming tasks and ability to group tasks by project. I also liked being able to assign projects to different people
Poor organizational abilities, found it hard to prioritize and keep track of which projects I had to work on
Assigning tasks
It's a good system to manage tasks, and it's nice that I can assign them to different people and get an update on their work. It's also nice that everything can be consistent between projects. You can also add multiple files to a task.
The system is really confusing. First off, I wish there was a way to organize by client or project number, and I wish there was a way to have different task templates for different projects without having to make a copy of every task. Also, maybe I'm just using it wrong, but I can't seem to figure out how to assign a task to multiple people so they all get updated. The program isn't very self-explanatory, and we have huge documents at work to train us on how to use it. Most of the time people get confused and do it incorrectly and the rest of the team gets confused. It would also be nice to be able to set up reminders for recurring tasks.
It's definitely better than just sending a task request through email where it can get lost. It also gives us notifications when our project is finished so we can just go to our dropbox and start using it immediately.
You are able to upload your documents, ideal for approving artwork and images for specific campaigns
Asana´s demo is all about *work without e-mail” and it’s totally the opposite you end up reading twice as much e-mails and as a result twice the work having to update your communication on your e-mail + on your asana.
Task Management between teams, no benefits I found very dificould to find the conversation I was looking for
It looks nice. Their designers have done a pretty good job.
The functionality is very poor. When tasks are complete, the associated conversations are archived. This makes searching for notes extremely difficult. Similarly, organization of tasks is not very easy, resulting in clients posting notes in the wrong task thread or making redundant tasks. This all boils down to the task lists being visually indistinct and search not being intuitive.
This service hasn't solved any of my problems. A client requested I use it, so for 3 months we struggled to utilize it effectively. It was useful when we had 6 things to do. When the list exceeded 15, Asana became more of a hindrance than a help. But there is no easy way of keeping sub-tasks organized, causing massive list bloat.
I really like Asana's interface and the ability to assign task to other users. Asana's email reminder system is also really useful, without being overwhelming.
Unfortunately, Asana's load time is so slow that it's not worth my time to use it actively. If the loading time was faster, I would use Asana more often
We put all of our company 'How tos' in Asana, as well as delegate tasks to staff members. We've found that Asana as a task manager is fantastic, and Asana as a source of documentation is slow and terrible
Nice to see tasks............................................................ thats it.
Messy and disorganized. Horrible integration with other software platforms. Non-intuitive buttons. No file system to organize documents other then within a project. How about all insurance documents together with a link from the projects to them instead of having to add them to each project seperately. I want to see all real estate purchase documents..... you have to go to each individual project; if there was a single project this is fine but with 30+ it is a pain in the ass. Doesn't integrate with office products well. If all of your staff and your customers and vendors use different software platforms then using Asana requires double the work load. Overall the product is a complete waste of time. We call it Facebook for work.... a convoluted mess.
I have received no benefits from the product. We have one rah rah Asana employee that believes that the whole world should revolve around this platform....it doesn't and never will. If you enjoy doing things twice, or three times, add this into your company. If you want Asana to work for you then you must use only this platform and get all of your clients and vendors and employees to join you.....otherwise...dont bother. They are trying to reinvent the wheel and for companies that dont already have a wheel this may work, although I still believe it is a messy disorganized product. For companies that already have a wheel... this is a nightmare product with nothing but head aches.
Tried using it to track deadlines and the work done in the team. But did not work.
Lack of smartphone sync... I mean, its there, but not at all good.
It keeps track of what people are doing, meeting deadlines, or atleast it tries to. Accountability is not realized anyways.
