Closely Reviews: 4.7/5 — Highly Rated

Closely advertises “40% off” for annual billing, and its two middle plans deliver 31.5% and 29.3%. Starter genuinely saves 40.8% and the Custom configurator saves 41.1% — so the badge is honest at both ends and wrong in the middle, where most buyers land. Essential drops from $205 to $145 a month, which is 29.27%, more than ten points short. The reason is structural rather than sneaky: Growth and Essential bundle bonus credits, and credits are already cheaper annually, so the packaged discount lands lower. It is still worth committing — just not for the reason the badge gives.

• What it is: LinkedIn and email outreach automation with a built-in contact database.
• Best for: Agencies — white-label is included on every plan, including the $49 one.
• Pricing: $49–$205/month, or $29–$145 billed annually; Custom from $49. Verified August 2026.
• The honest catch: The advertised 40% only applies to the cheapest plan and the configurator.

What Is Closely?

Closely is a multichannel sales engagement platform built around LinkedIn automation plus email. You connect LinkedIn accounts, build conditional sequences that mix connection requests, messages and emails, and run them from a shared inbox.

Two things distinguish it structurally. Every plan includes unlimited email accounts — you are metered on LinkedIn seats, not mailboxes — and each LinkedIn account gets a dedicated residential IP plus warmup, which is the standard defence against LinkedIn’s automation detection.

The feature list is consistent across tiers: unlimited campaigns, conditional sequence builder, OAuth Gmail/Outlook and custom SMTP, smart inbox, team management, advanced analytics, CRM integrations and webhooks.

The Findstack listing carries 184 user reviews, a solid independent sample.

How Closely Works

Three named plans and a fully configurable Custom tier:

Credits convert at a fixed rate: 1 email = 4 credits, 1 phone number = 20 credits, 1 AI personalization = 2 credits. So Growth’s 3,000 credits buy 750 emails or 150 phones or 1,500 personalizations, and Essential’s 5,000 buy 1,250 / 250 / 2,500.

White label — custom domain, colours and logo — is included on every plan. In a category where rebranding is almost always an enterprise upsell, having it on a $49 tier is genuinely unusual and the single best reason an agency would look here.

Closely Pricing

The badge is right at the edges and wrong in the middle

The toggle says 40% off for all four.

Starter and Custom deliver it. Growth falls 8.5 points short and Essential 10.7 points short — and Essential is the most expensive published plan, so the gap costs real money: at a true 40%, Essential would be $123 a month rather than $145, a difference of $264 a year.

This is not arbitrary. Growth and Essential are the plans carrying bonus credits, and credits are separately discounted on annual billing — so the blended percentage lands lower. The discount is real either way; the badge simply is not a single number.

The Custom configurator prices identically to the named plans

Closely’s Custom tier has two sliders — LinkedIn accounts (0–30) and credits (0–100,000) — and driving them reveals exactly how the pricing works.

With credits at zero, monthly:

The named plans cost exactly what the configurator charges for the same number of seats — and then include the bonus credits free. Credits price at a flat $10 per 1,000 monthly, so Growth’s 3,000 credits are a $30 gift and Essential’s 5,000 a $50 gift against building the same thing yourself.

That is a genuinely good structure, and worth knowing: do not configure a Custom plan at 1, 3 or 5 seats — the packaged plan is the same price with credits thrown in.

One caveat on that gift. Annually, credits drop to $6 per 1,000, so Essential’s 5,000 bonus credits are worth $30 rather than $50 — which is precisely why its headline discount comes out at 29%. The bonus is worth less on the annual plan.

Per-seat cost improves, then reverses

Divide the configurator’s price by seat count:

The cheapest per-seat rate is at 20 accounts, and it gets worse again at 30. The marginal rate runs $39 per seat from 1–5, drops to $29 from 5–20, then climbs back to $35.90 for seats 21–30.

So there is a sweet spot, and it is not at the top of the slider. If you are sizing between 20 and 30 seats, check whether you actually need the extra ones — at 30 accounts you are paying more per seat than at 20, which is the opposite of how volume pricing usually behaves.

Credits, by contrast, are perfectly linear: $10 per 1,000 monthly at every volume from 1,000 to 100,000, with no discount for buying more.

What actually decides your cost

• How many LinkedIn accounts you run — the only real meter, at $29–$39 each.
• Whether you land on 1, 3 or 5 seats, where a packaged plan beats the configurator.
• How many credits you need beyond the bonus, at a flat $10/1,000 monthly or $6/1,000 annually.
• Billing cadence, worth 29%–41% depending on plan.
• Not email accounts — unlimited on every tier.
• Not white label — included everywhere.

Who Should Use Closely

Closely fits agencies best, and the reason is white label. Custom domain, colours and logo on a $49 plan is close to unheard of; competitors typically gate rebranding behind $200+ tiers or an enterprise conversation. Combine that with unlimited email accounts and a per-LinkedIn-seat meter and the economics for running client campaigns are strong.

It also fits a sales team scaling LinkedIn outreach across several reps. The dedicated residential IP per account plus warmup is the right architecture for that, and the configurator means you can price 12 or 18 seats without a sales call.

It fits badly for anyone whose outreach is email-first. You pay per LinkedIn seat whether or not you use it, so a team sending only email would be buying a meter it does not need — and the credits that cover email sending are a separate cost on top.

It also fits badly at the very top of the slider, where per-seat cost rises again, and for buyers who need transparency on what happens above 30 accounts — the slider simply stops there.

Honest Pros and Cons

What works well:

• White label included on every plan, including the $49 Starter.
• Unlimited email accounts on all tiers — you are metered on LinkedIn seats only.
• A dedicated residential IP and warmup per LinkedIn account.
• The named plans include bonus credits free — worth $30 on Growth, $50 on Essential monthly.
• A real configurator, so 12 or 18 seats can be priced without contacting sales.
• Credits price linearly at $10/1,000, with a clear conversion to emails, phones and personalizations.
• Starter and Custom genuinely deliver the advertised 40%.
• Free trial on every plan, with no demo required.
• 184 Findstack user reviews.
• Feature parity across tiers — sequences, smart inbox, analytics, CRM integrations and webhooks are not gated.

What to watch:

• The “40% off” badge is worth 31.5% on Growth and 29.3% on Essential.
• Essential’s annual discount is the worst on the page, costing $264 a year against a true 40%.
• Bonus credits are worth less annually ($6/1,000 rather than $10), which is what dilutes the discount.
• Per-seat cost rises above 20 accounts — $32.00 at 20 against $33.30 at 30.
• Credits carry no volume discount at any quantity up to 100,000.
• The configurator stops at 30 LinkedIn accounts with no published route beyond.
• Starter includes no credits at all, so every email, phone lookup and personalization is extra.

Closely Alternatives and How It Compares

• lemlist is the closest multichannel comparison, stronger on email deliverability and priced per user rather than per LinkedIn account.
• Instantly is email-first with unlimited mailboxes — the better choice if LinkedIn is secondary for you.
• Apollo.io bundles a much larger contact database with sequencing, so it replaces both Closely and a data vendor.
• Expandi and HeyReach are the direct LinkedIn-automation rivals, both also using dedicated IPs; HeyReach in particular targets agencies with seat-based pricing.
• Dripify and Waalaxy sit at the cheaper, lighter end for individual users rather than teams.

None of Expandi, HeyReach, Dripify or Waalaxy currently has a Findstack listing, so those are named without links. The comparison that matters: Closely meters LinkedIn seats and gives email away; most email-first tools do the reverse. If your motion is genuinely multichannel, price both meters before choosing — and factor white label in, because that is where Closely’s entry plan is hardest to beat.

The Verdict

Closely is a well-built LinkedIn-led outreach platform with two structural decisions that favour the buyer: unlimited email accounts on every plan, and white label included from $49. For an agency running client campaigns under its own brand, that second one is worth more than any discount on this page.

The pricing page’s flaw is its headline. “40% off” is accurate on Starter (40.82%) and on the Custom configurator (41.14%), but Growth saves 31.50% and Essential 29.27% — the two plans in the middle, where most buyers land. On Essential that gap is $264 a year against what the badge implies. The cause is legible once you drive the configurator: those plans bundle credits, credits are already cheaper annually, and the blended number comes out lower.

Two things the configurator makes clear that the cards do not. At 1, 3 or 5 seats the named plans cost exactly what Custom charges for the seats alone, with the bonus credits free — so never configure Custom at those sizes. And per-seat cost bottoms at 20 accounts ($32.00) and rises again at 30 ($33.30), so the volume curve reverses at the top of the slider.

So price your seat count first, then check the cadence separately rather than trusting the badge. Annual billing is still clearly worth taking on every plan — 29% is a real discount — but if you are choosing between Growth and Essential on the strength of a promised 40%, the actual numbers are worth ten minutes of your own arithmetic before you commit for a year.

FAQ

How much does Closely cost?

Four options. Starter is $49/month (1 LinkedIn account, unlimited email accounts, white label, no credits). Growth is $127/month (3 LinkedIn accounts, 3,000 bonus credits). Essential is $205/month (5 LinkedIn accounts, 5,000 credits). Custom is configurable from 0–30 LinkedIn accounts and 0–100,000 credits, starting at $49. Billed annually those become $29, $87 and $145 a month — $348, $1,044 and $1,740 a year. Every plan has a free trial.

Does Closely’s annual plan really save 40%?

Only on two of the four. Starter saves 40.82% ($49 → $29) and the Custom configurator saves 41.14% ($350 → $206 at ten seats), both matching the badge. But Growth saves 31.50% ($127 → $87) and Essential just 29.27% ($205 → $145). The shortfall is because those plans bundle bonus credits, which are separately cheaper on annual billing, diluting the headline percentage. Annual is still worth taking — the badge is simply not one number.

How do Closely’s credits work?

Credits are consumed at fixed rates: 1 email = 4 credits, 1 phone number = 20 credits, 1 AI personalization = 2 credits. So Growth’s 3,000 monthly credits buy 750 emails, or 150 phone numbers, or 1,500 personalizations. Extra credits cost a flat $10 per 1,000 on monthly billing and $6 per 1,000 annually, with no volume discount at any quantity up to 100,000. Starter includes no credits at all.

Should I use Closely’s Custom plan or a named plan?

Use the named plan at 1, 3 or 5 LinkedIn accounts. The configurator charges exactly the same for the seats — $49, $127 and $205 respectively — and the named plans add the bonus credits for free, worth $30 on Growth and $50 on Essential at monthly rates. Custom only makes sense at counts the named plans do not cover, such as 8, 12 or 20 seats. Note that per-seat cost is lowest at 20 accounts ($32.00) and rises to $33.30 at 30.

Does Closely include white labelling?

Yes, on every plan including the $49 Starter — custom domain, colours and logo. This is unusual for the category, where rebranding is normally reserved for enterprise tiers or charged as an add-on, and it is the main reason an agency running campaigns under its own brand would choose Closely over a comparable LinkedIn automation tool. Unlimited email accounts are likewise included at every tier.