Cognism Reviews: 4.6/5 — Highly Rated

While DNC numbers were blocked, I didn't like it. But once I unlocked them, Cognism has everything I need and is 97% accurate. World-class.

Occaisional wrong person with the same exact name.

I need to get people on the phone, especially in WFH enviornment people aren't in the office.

The best thing about Cognism is that it allows complete accessibility to companies within your pipeline. I use Cognsim on a daily basis If i struggle to find a phone number for the office or if I need to send a more direct email address.

There's not much I dislike about Cognism; if I was to be picky, I think I would love more industry categories within the prospecting tabs simply because there are a few missing vital categories that can massively benefit some companies while prospecting.

As Cognsim can access contact information, it allows me to find information that the prospect's website does not provide. If I am ever in a situation where I need to email/call a particular person, I turn straight to Cognism for assistance.

Diamond verify is really useful and I also like the intent feature

Sometimes the email addresses and phone numbers are for previous companies

It is helping me with prospecting and contacting accounts (work in sales)

The user interface and the sales navigator extension are clear and easy to navigate.

The integration between our CRM and Sales Navigator has a tendency to break, but the help and support centre have always been brilliant

Cognism enabled us obtain reliable data, i.e. mobile numbers, email addresses and HQ information.

Cognism is very clean. We've played around with many sales acceleration and contact data tolls in the past, but Cognism is by far the most reliable and easy to use. The chrome extension is a HUGE help for us, given we spend our entire day prospecting via LinkedIn.

Once Cognism is able to get the chrome extension to work on LinkedIn Recruiter, I'm not sure there will be anything we dislike.

Finding prospects faster.

Cognism has been helpful in making the exporting of leads into the CRM much easier. Which helps a lot in meeting targets. Competitors probably wouldn't be able to do it as well.

No dislikes of cognism, everything works well,support is good. But sometimes the exporting doesn't work entirely as expected.

Easy exporting of Linkedin leads into CRM, also finding new business leads. This benefits me and the company by increasing the frequency of conversations with customers each day.

The best tool I've used in this space for sales teams prospecting + looking for contact information for decision makers outside of the US and Canada, information is accurate most of the time

The UX feels a bit legacy and could do with being updated. It's too bad, and it all works fine; just something that comes to mind when I'm on the dashboard

I've found many of these tools focus pretty heavily on the US market and larger companies. Cognism is great for reps in the SMB segment prospecting smaller accounts

Cognism gives fast, easy to use access to the sorts of decision makers we need to target. Building lists is super easy and the accuracy of the data looks strong so far.

The out of the box functionality does not allow us to port data into our locally hosted instance of MS Dynamics as it only supports the hosted 365 instances. That said, we are able to export as CSV and upload that way.

We are looking to book more qualified meetings with organisations that can consume our services. Our sales team needs quality data in order to do this and Cognism so far seems to be fitting the brief.

Cognism is incredible quick and easy to navigate The lead search is one of the best systems I have used You can either use this system for contact finding, lead generation or campaign production The step by step set up for campaigns is incredibly efficient and free's up alot of time

Trying to navigate around spam requirements which arent incredibly clear when you start using it. If you select the wrong option when generating your campaign lists, you can't go back and amend them (such as number of people in an organisation)

Cognisim is solving a large issue of generating bespoke campaigns outside of using third parties. We use a third party when it comes to generic email campaigns, but on occasion, we need to create a campaign within a short time scale and don't have the luxury of waiting for the third party to generate it for us.

Simple platform, straight forward and the team is very responsive.

want more coaching on how to leverage the tool.

Building our prospects' data.

I like the fact that cognism is just a click of a button and doesnt confuse anything,

The thing I dislike is that sometimes you press redeem to get the data but there is nothing there.

Using cognism has helped with more connections to prospects.

I like it cause I get the Phone number and email.

There's some time that the data is incorrect.

I realized that Cognism can help a lot of businesses in terms of Prospecting and can help individuals to get in touch directly with the Prospect.

It is so convenient to use and it is always available.

What I dislike is that there are phone numbers that are incorrect or not in use anymore maybe they just need to be updated.

Problems solving and looking for new leads since I am working as an SDR, it's PERFECT!

Extensive library Range of filters can't think of anything else

No sorting function email quality reducing out of nowhere trouble with duplicates and lists

Prospecting clients

I like the chrome extension to quickly add the person to my Salesforce account.

There was sometimes a bug when using it but with good connection it has been solved quickly.

I can prospect quicker without searching for hours through the internet to find the right contact number and email address for the person I want to talk to

Large amounts of data, easily accessible

Job roles are not always as stated on contacts LinkedIn

Obtaining phones/email otherwise not accessible to a sales team

Cognism has been extremely helpful in assisting with our prospecting needs, aligning with our CRM and most importantly being incredibly user-friendly, making it a simple onboarding process with the dedicated help of Bansi Kakad and Ivana Ilkovska.

Often there are direct phone numbers or mobiles lacking, especially within Europe.

LinkedIn plugin/cognism extension and the webapp are now mapped to Salesforce which is massively helpful with streamlining commercial team processes.

Easy to use platform that allows me to create sales and marketing lead gen campaigns, targeting key audiences using this smart tech solution. Great online support and account management.

Salesforce and Cognism API - not so simple to sync to my Salesforce right now!!

Building our database of target contacts.

Cognis Quick and easy access to B2B data, as and when you need it. The customer success team, particularly Bansi, is also very helpful and keen to help us make the most of the platform.

It doesn't capture all data, especially phone numbers. We've also come across a few companies/contacts that aren't in the database.

Accurate, timely data for prospecting and marketing purposes.

It's easy to use, you are able to find relevant data and details. Best support we can get is from our Customer Success Manager Bansi Kakad.

due to the multi functionalities it's sometimes hard to find the right way through

Data enrichment

the filtering for companies, industries, roles, GDPR compliant

bounce backs. automotive includes delearships.

Finding target email address.

Having the option to export key data from my day-to-day prospecting has helped to support our sales team secure high value opportunities for our clients by providing accurate email addresses and direct dials. Within my role, part of my responsibilities is building online networks for our sales teams. Having Cognism at the start of new campaigns allows me to see how many of our prospects are on LinkedIn in our targeted accounts and allows me to plan more effectively in regard to how long it will take to connect with prospects and provide my clients with more realistic time measurements. Before Cognism, I was in a way going in blind and was unsure of the size of the task ahead without the view of just how many relevant prospects were on LinkedIn.

Cognism is great for new campaigns, however for historic data sets it has proven difficult to accurately match such things as company names and contact details which leads to duplications in our CRM, therefore, creating manual ‘fixing’ hours for our internal data teams. I appreciate that not all data can be 100% accurate but I have experienced issues such as, LinkedIn URL’s not working, high bounce rates on email addresses and job titles being old titles a prospect has held and not their most current.

As expressed in my first point, Cognism is helping me better plan my teams time and provide more accurate timelines to my clients in regards to how long it will take us to make the first touch point of our prospects social media sales journey (ie a connection request). The Chrome extension also is useful when looking for email address or numbers for selected prospects.

Their Chrome extension and how easy it is to use, plus the customer service that we get from Bansi Kakad is top notch!

Tough to say but maybe a better way to see if people have a mobile when using the chrome extension rather than having to click refresh

Getting contact numbers and getting in front of people because of this

Apart from the software product, the customer success support team were great, special mention to Bansi Kakad for all her help and support. She was amazing.

We have a niche business and finding potential clients can be difficult using the software. I would say that the Cognism team did use the expert skills to help get us a target list that matched our profile. Thank you.

New client outreach. Somewhat, our business was targeting a specific group of client companies that any outreach software might find hard to source. Also the fact that were are in the COVID pandemic where many businesses were preoccupied with keeping going and managing cashflow could account for the slow response.

Cognism has an incredible customer service experience. The personal contact point is incredibly helpful in case you have any questions or suggestions that you have. This automatically get me to my next point, which is the strive for excellence that is notable when speaking with representatives of the Cognism platform. Points of improvement are taken seriously and quickly added to the platform, making the relationship between client and supplier very pleasant. the platform itself is easy to use and does not take a tremendous amount of skill to master, making it easily accessible to any member of the organisation with a simple demo or training session.

Cognism is still relatively young, so there are certainly some points for improvement. There are a couple of minor bugs found here and there, although they are quickly resolved most of the time. The tracking of previous activities within the platform is also quite difficult and to ensure the quality of the overall platform most of the quality measurements have to be done manually. I must note that this is primarily the case when using an external CRM; if all the features of the platform are utilized the results are much more easily tracked.

Cognism's primary function in our organisation is lead generation, as we use an external CRM for the remaining process. It significantly reduces time necessary to generate leads with relatively accurate target groups once you have found and entered the right search criteria

Cognism provides the tools to build strong segmented persona's

There is no way to store subsets of persona's

For our ABM strategy we needed correct data and to be able to scale quickly. Cognism provides just that.

Prior to using Cognism, it was a very manual process for us in the business development department when doing our lead generation. Sometimes the data we found wasn't the best and it took up so much of our time which was probably the best thing Cognism solved for us. I like how there are many filters and we can search for our targeted personas and the data is normally great.

There used to be very little mobile numbers and direct dials in Cognism but they have worked towards changing this and recently I have been impressed with this. We have had some bounces on emails also recently but this could be attributed to the worldwide pandemic and things constantly changing. Another thing to note is that sometimes the filters can pull data from other industries. Luckily we have a great CSM who we can approach with this and he can add credits back on if we provide evidence of these leads.

We are saving a lot of time and getting better quality data and leads in a very easy way.

The interaction between Cognism and our CRM system makes it extremely easy to use. There is also key features such as the chrome extension which saves a lot of time.

The only slight dislike is the number of updates and changes to the system. Although this does show the Cognism team are always making improvements based on our feedback.

Finding difficult to reach clients and saving time updating our accounts.

It is a powerful B2B tool for our organization, it is one of the major prospecting software. Its functions are effective in identifying better prospects and communicate with them, increasing the possibility that it will be more likely to buy our products. Makes us fund campaigns with more accurate and actionable data, which is obtained through segmentation advanced technology and automation that greatly helps all work personnel.

We have found potential customers at times that in the mail electronic messages have been transferred to the read messages tray, so the equipment cannot Get an accurate view at a glance. Our staff is already aware of this situation therefore focus on detailed and paused review, to avoid passing these setback.

We have managed to discover and identify more ideal customers thanks to access to millions of contacts compatible with us worldwide, establishing contact with consumers more likely to be our potentials, serving them in the time when they need it most by using sales triggers smart. We execute integrated campaigns at scale through the latest technology. We managed to integrate it with our main CRM and with all the tools of our constant use, eliminating the hassle of split prospecting, therefore we make work where we do.

Cognism has made a real difference to our lead gen process in 2019 - it's saved us a lot of time and helped us greatly in reaching the right contacts! The platform is really easy to use and Adrian our Account Manager has supported us every step of the way (and Phoebe too, before leaving to launch Cognism in the US). We explained our goals in the onboarding process and they have exceeded them.

We had a few issues early on due to changes to Microsoft - lots of bounces. But this was something Cognism worked on fixing really quickly so we were back up and running in no time.

Ensuring we target specific customers with our messaging.