Cognism Reviews: 4.6/5 — Highly Rated

Molly is always on hand to answer my questions and takes as much time as is needed to understand what I'm trying to achieve before making recommendations as to how to meet my objectives.

The set-up takes time, but it's worth investing the time to get it right, so there's nothing that I'd actually classify as a dislike.

The goals of working with Cognism are to improve brand recognition and gain business leads. As with any campaign, there is an element of this being a "numbers game" and therefore, whilst the number of leads hasn't been huge, I'm pleased with the results. More importantly, working with Cognism is delivering a return of the investment made.

The prospector is absolutely fantastic tool for B2B lead generation. The database has all of the companies one can think off. Additionally, the customer success team goes above and beyond to satisfy clients needs. They are brilliant.

There are some technical issues popping up here and there in the system, nothing major, but there is space for improvements.

Prospecting and lead generation were the two main problems Cognism helped us to resolve. We were able to reach out to a highly segmented group of people and test our messaging.

It's simple, it's smart and as a marketer, it saves me hours of time through automation and centralised list building.

Nothing! Cognism has been a great addition to our marketing tool kit and has helped us to identify, target and communicate with prospects.

I no longer have to spend time sourcing B2B data from list providers nor worry about GDPR which is a sigh of relief!

Having used many companies for email marketing data over the years Cognism has been able to provide high quality data and also at a quality we can’t usually achieve.

We have no complainants about at all. The service has been great.

Cognism has enabled us to get a steady stream of leads over the year we have been using them.

My main contact Adamina is amazing! She goes above and beyond in every interaction and keeps me on task to make money.

Very little. I do wish that the order to do things would be a little easier.

I have reached many, many more companies that I could have ever done on my own. I'm too busy to manage this manually.

The use of the platform and how the Cognism team is always there to help near enough immediately

The Cognism platform is not mobile friendly.

The benefits would be getting leads and reaching their inbox directly and not act as spam

The ability to get up to date and relevant contact information about targeted personas.

Sometimes the data is too broad and does not match Shootstas target personas

data collection and lead generation

There are many positives to the platform, but the customer service from our account manager tops it all. The platform is easy enough to get to grips with, but should we have any questions, Phoebe is there to support and go the extra mile.

Yet to find a dislike. The platform has gone above expectations.

Improving our communications our nurture campaigns and reaching audiences we couldn't before.

We now have the ability to grow our brand within targeted market segments in our industry with ease.

Mobile experience could be more user friendly.

Brand awareness, better sales funnel, new business revenue generation.

We have been using Cognism platform for new lead generation campaigns for few months. I see it as a powerful tool to reach out to B2B contacts. You can segment your campaigns by applying various filters (country, company size, sector etc.) and expect good results. It's a user-friendly platform even for non-IT people. Cognism allows us to schedule campaigns and run them automatically. It saves a massive amount of time. One more point to be mentioned is Cognism excellent customer service. Special thank you to Olivia Carden, our Customer Success Manager. She goes extra mile to make sure we utilise the best features of the platform and shares her experience for better campaign performance.

I have not noticed anything I do not like yet.

Reaching out new leads is much easier for us now. By automating the process we can allocate more time to our customers.

Cognism is a massive time saver for us. As a small business owner you have to wear multiple hats, marketing being one of those. Cognism allows us to generate targeted data and prospects and organise our marketing by scheduling emails over several weeks. Our account manager Molly is also really helpful in fine tuning campaigns and making suggestions on content and subject lines. The platform is also really user friendly.

There is nothing I dislike about it. You do have to be organised and stay on top of the email responses which can come in quickly. This is not a bad thing!

We've massively increased our engagement levels and brand awareness using Cognism. Its saved us so much time in identifying new potential clients and companies.

The Prospector tool has enabled us to reach out to new prospects whilst remaining GDPR compliant

It would be useful to be able to use different email footers for campaigns.

With the new GDPR legislation, we have been cautious as a business to make sure we are fully compliant with the new regulation, whilst still maintaining a solid pipeline of new clients. The Cognism tool has really helped us with this.

The scope of the data and the ease to create lists that can be actioned by the marketing team.

Some responses from email campaigns around GDPR show how there is misunderstanding of what is within the policy and what is not..

It provides real-time data of contacts in oru target market

The platform is easy to use and there is a lot of data to be generated from all different types of industries. A huge bonus is the excellent customer service they provide. My customer success manager replies quickly and is extremely helpful, Molly helps me generate ideas, data and even with creating email sequences.

From my personal point of view, there is not much to dislike. It is an effective tool for email marketing.

Bringing a constant stream of new leads. With little effort involved, I'm able to reach out to hundreds of different businesses each day and as a result this leads to consistent new business. It can also help with your brand awareness.

The best thing about Cognism is the database with quality leads. Super intuitive process of setting up campaigns and tracking them in inbuild calendar helps to plan ahead!

I have been using Cognism for 3 weeks and I haven't found any negative things so far.

Before using Cognism, I used to spend 2-3 hours a day on email campaigns (generating leads, quality checking, setting up campaigns etc.). Now, it takes me 20-30 minutes a day just to double check if everything is working properly. Once campaigns are set up, I'm just replying to emails of potential clients ;)

It's a great tool to use and the customer service has been amazing helpful and friendly.

Everything has been pretty good so far. Anything that has caused issues has been clearly and very quickly solved with the help of our customer service rep Phoebe.

It gives you a wider view of the potential audience you can reach that you might not have had the opportunity to reach before.

What can I say about Cognism…..it’s a very cool way to approach your outbound sales function, with minimal risk. There are two cool things I really like about the system, the first being the ability to set campaigns running when you’re not in the office giving you the ability to react to campaign responses when you’re out on the road. Second (and most importantly) is Flo, our go to person at Cognism, Flo is absolutely fantastic and really makes the journey with this new tech really easy….awesome job Flo!!

This isn’t a dislike, more of a ‘keep in mind’ whilst the system can run seamlessly in the background, you do need to be switched on when the responses start to come in and don’t leave them too long. Also, take the time to familiarise yourself with the tech, don’t be worried, take it slow and you’ll love it. However, with a Flo at your disposal to hold your hand, it’s all good.

The number one reason I came to Cognism is as a new company I want to drive sales, however I didn’t want to invest in an expensive sales team (bodies in the office), so I was looking for something efficient and cool as I was adamant there must be another way to approach sales. Therefore, Cognism are driving our brand awareness up and getting us in front of people.

Its a convenient way of generating new leads and verifying old data. Its easy to use and delivers results instantly. Deliverables are of good quality and reports and easy to understand and implement.

Generates less Valid emails comparatively

Lead generation and data cleansing

In comparison with other data providers, the deliverability metrics are better.

At this stage, the platform isn't quite at the self-serve stage for large quantities of data cross-matched against a suppression list. I believe this is being rectified.

The targeting is very granular so that we are able to find audiences which are perfect for us.

It comes as little surprise that Cognism have an award winning customer service team. As with any marketing channel it's never a fine science and often incurs hurdles along the way however the team are always quick to react and resolve any issues. Constant communication and easy access to the team has enhanced the experience. On top of this Cognism are constantly evolving the platform to allow new technologies.

I wouldn't say there's anything specific I dislike. We've incurred some hurdles along the way but accept that this is normal and teething problems often happen in a start up business that grows so quickly and trying to stay ahead of the curve with the latest technologies.

I'm the only person within my organisation in a solely new business role so the platform allows me to cover a lot of ground quickly, qualify in/out prospects and A/B test for different industries and react quickly to recognised trends. It allows me to push on with smaller, niche, personalised campaigns while Cognism runs in the background doing a lot of the heavy lifting.

For me it's the customer service. There are other tools on the market which do a similar job but we're lucky to deal with a really strong Cust Success team. Alice who is our account manager has been excellent

There's nothing massive that I'd highlight - like any tech platform there's the occassional glitch but always ironed out rapidly

Really helps with building sales pipeline

Contact details for the most relevant people I'm trying to reach in my industry. Fully GDPR compliance - THE most important for my business. User interface is great and esasy to use Excellent customer service - especially Customer success team

I would suggest that some contact details are in need of updating and also some contact details are invalid

Time saving the most important for me. Contact details for C level people in airlines which is essential for the development of my business

It has everything you need and nothing you don't. Alice and Kris have helped us dial in our marketing efforts saving us valuable time and money. It automates what you need automated and still allows for a personal touch. Between the product and the human support, it's hard to find anything better.

Nothing yet. So far it has been producing great leads that nicely supplement our manual efforts, making us much more efficient as a team.

Cognism is getting us and our messaging in front of the right people while saving us time. We are getting leads and meetings and the email delivery rate is much higher than other platforms we've used in the past. The team behind Cognism really helps us get the most out of it and helps us adjust as needed.

We have been using Cognism for outbound marketing/prospecting for the past few months and have found it an invaluable marketing solution for our business. It has allowed us to reach new customers quickly and get our industry leading email verification solution into the B2B market place. I have found the level of service and support from Cognism excellent and would highly recommend any business looking for a n outbound marketing solution to give Cognism a try.

It would be nicer to be able to filter down into the prospects in more detail with more industry specific information.

Cognism allowed us to to connect with a far larger B2B audience and reach more potential customers than any other marketing tool we have used. It has also allowed us to get direct contact with decision makers within our target market which has been very useful in acquiring new business.

I like that I at the click of a button I get to start conversations with credible people in huge companies that lead to developing a profitable relationship.

It took us a few months to get into the swing of making cognism work for us, and there was a lot of trial and error but once we got there, it was great.

Spending hardly any time with lead generation. Increasing chances of getting past gatekeepers Speaking to far more people in a short space of time Easy to manage in one place

They do and provide what they say. Their digital software is State of the art and so user friendly. The success manager Florence & team really are good with assisting me with understanding & their system. Our company is getting immediate results. Cognism will help your business grow!

I have no problems to reportI have no problems to reportI have no problems to report.

The ability to access prospective clients.

The team at Cognism is are very helpful and eager to do everything they can to make the process work for us. They are also on hand for support whenever I've had a question within minutes. We've increased out output ten fold and It won't take long for us to see a return on our investment.

Being new to the software we sometimes find it hard to keep up with the response it generates. This isn't down to the programme however more to our lack of experience using their interface. I expect this to change as we continue to use the programme going forward.

Lead sourcing and 1st,2nd,3rd approaches - it's basically eliminated the need for cold calling

The level of service provided by Cognism and the quality of leads. All starting issues were resolved quickly and properly. The whole service team is extremely responsive and helpful and they are always genuinely looking to add value to their platform.

As it is a relatively young and growing company, so expectedly there are a few bugs within the online platform - but this is nothing major and does not in any way impact usability. It would be nice to get more information and advanced search and filter capabilities within the campaign screen

Cognism helps me find new leads for my B2B campaign that are actually useful. I have worked with other similar companies before and the quality of leads output by Cognism is far superior. This is in large part due to the detailed search functions when discovering leads with prospector. With the 5000 credits plan I can get at least one or two useful email conversations per day - I work in the manufacturing space, so finding the right kind of prospects can prove difficult with outbound. Cogism makes it so much easier.

Absolutely incredible customer service far beyond what you would expect from a tech solution provider. Onboarding has been a delight, and Cognism even went as far as to invite us into the office to meet the team and be taught best practise.

The outbound comms tools are limited (plain text emails), but that works fine for us as we use our own marketing automation software to nurture leads generated through Cognism anyway

We're a startup (much like Cognism) and we're going through the teething problems of building a high-performing sales engine. Sourcing and contacting leads has frankly been a ball ache, and we were therefore delighted to discover Cognism (on a recommendation) takes all the pain out of this stage of the process. We're now getting through to decision makers and converting 20 demos a week (with a small sales team) - we wouldn't be doing this without them

It joins up our client's Marketing and Sales efforts - allowing them to genuinely work with each other. Cognism's versatility produces data that can be used on major integrated campaigns down to one-off bespoke email shots. The Cognism team are a delight to work with - they are really knowledgeable and helpful.

It's frightening how powerful it is! Apart from that the lack of integration with social media profiles.

It helps grow our client's database (in an ethical post GDPR world) in a targeted and measured manner. We use it also as an insight tool.