Cognism Reviews: 4.6/5 — Highly Rated

The easy to use dashboard Quality of contact information The filters are very good and align with the types of personas I am targeting Contacts integrate with our Salesforce CRM Good help function via the live chat

Nothing comes to mind currently - ticks all my boxes.

Helping me profile target accounts more accurately and efficiently.

Best tool, it is reliable.. customer support team is friendly and supportive, recommendable, has usefu features

The tool is not very user friendly, zoominfo is better

Vast features

Easy Interface. Extremely easy to navigate.

Sometimes the data doesn't match up hence resulting in incorrect emails.

Reaching out to the right prospects.

Very good for prospecting & finding emails

Could be updated more often - sometimes contacts are not updated

It helped me finding alternative contacts

I really love the Chrome plugin (what I use mostly) in combination with LinkedIn Salesnavigator. The integration with Hubspot CRM is seamless, as it'll be able to import contacts in just a few seconds. The accuracy of the data is also a lot better than other tools I'v used in the past. Rarely get email bounces. Cognism was also the only tool that passed our Legal teams' purchasing evaluation.

On some occasions, phone numbers will be out of date but that's just inevitable in my opinion.

Getting accurate email addresses and phone numbers of leads and prospects.

The nice user interface is extremely user-friendly and a great combination of features with boolean operators. Another great feature is the web browser extension Cognism has, which works great with the Pipedrive integration. When needed, their customer support replies very fast with valuable info.

The only thing I dislike is the duplicates.

It solved the lead generation part of the sales process, lowering the time necessary to find leads' contact data from a day to minutes.

I Love how the tool can capture customer Intent and Helps retenstion of the customer by focused Marketing & Sale campaigns. It plugs in directly to our CRM and the integration was so soomth & Flawless. The data quality is too good and it reduces a lot of manual efforts like dowloading the data from CRM. The contacts that the Cognism has is trust worthy and we are able to flawlessly navigate on day to day basis.

The Intent data can be can be much more accurate and there are few minor issues on the email campaigns. Other than that this is the best tool available in the market.

It solves the major problem of looking for contact in all the places and does it in one place. This saves a lot of time and manual efforts from our end.

We use an intent-led strategy for our marketing and sales campaigns, and it is driven by having the contact data of our personas in the CRM. With Cognism, that process is simple and efficient, simply uploading company lists into Cognism and then pushing the contacts into my HubSpot CRM. The integration between the tool and my CRM was simple, and the customer service and onboarding (which I have had several times) really helps you establish a pattern. I'm using it daily to keep the sales engine running.

Some of the filtering isn't as obvious as you may think, for example only wanting to see verified data should be a default and then you can expand into unverified if need be. In the platform its a toggle option.

It gives me the data I need to complete our outreach and enables me to build the buying committees to my target accounts.

Easy to use, user friendly. Can upload lists of job titles or companies to find prospects quickly.

Wish I could upload job titles within a specific company rather than two separate lists.

Building a database & support with market engagement. Good intelligence about industries and surprisingly a lot of good numbers for DMs.

Having access to constantly updating data makes life at work easier for me, more so the Cognism Chrome Plug-in means being able to get up to date phone numbers for stale accounts, which is invaluable for my line of work.

Not a downside per say but I have found that some numbers need updating. With this said, it is quick and easy to notify Cognism about this and have any old numbers updated.

Cognism allows me to have access to a constantly updating database of contacts which I can use to prospect for leads.

The ability to find the contacts I need.

Not always always having the correct contact details.

Finding the correct details for people helping me consult

Access to verrifed data for prospecting. Comapny search tool for sourcing new companies and high level of cusotmer care.

Limitations on non-verified data. Would be good to have more ABM persona/account mapping capabilities.

It's helping the team build an outbound function and access data on building out target accounts.

Prospecting using Cognisem offers numerous benefits for businesses seeking to optimize their sales and marketing strategies. Firstly, Cognisem's advanced AI algorithms enable precise targeting, allowing companies to identify and engage with potential customers who are most likely to convert. This targeted approach saves time and resources, ensuring efficient lead generation. Additionally, Cognisem's data-driven insights provide invaluable market intelligence, helping businesses gain a deeper understanding of their audience's preferences and behavior. This knowledge empowers organizations to tailor their messaging and offerings, increasing customer satisfaction and loyalty. Overall, Cognisem's prospecting capabilities drive revenue growth by streamlining the sales process and maximizing conversion rates.

One potential downside of prospecting using Cognisem is the reliance on technology. While AI algorithms can provide valuable insights, there is always a risk of inaccuracies or limitations, potentially leading to missed opportunities or misguided targeting strategies if not carefully monitored and adjusted.

Cognism is solving several problems in the sales and marketing domain. Firstly, it addresses the challenge of inefficient prospecting by leveraging AI algorithms to identify and target potential customers with higher accuracy, saving time and resources. Cognism also provides valuable market intelligence, enabling businesses to understand their audience better and tailor their strategies accordingly. This leads to improved customer engagement, higher conversion rates, and increased revenue. Additionally, Cognism streamlines the sales process by automating repetitive tasks, freeing up sales teams to focus on building relationships and closing deals. These benefits enhance overall business performance and growth potential.

I want to focus on the two areas where Cognism is strongest: Firstly, its ability to get more accurate mobile phone numbers and direct office numbers than any other tool on the market (I'm looking at you, Lusha). Secondly is its integration with both our CRM, Salesforce and Sales Enablement Platform, Outreach - which makes it super easy to import a prospect into those tools and, in the case of outreach, get them set up on a sales sequence immediately, without needing to hunt through Outreach to do this afterwards.

The reason I have given Cognism a 9 instead of a 10 is that there is always room for improvement with software like these. You occasionally find incorrect emails, or Cognsim is not able to generate emails or mobile numbers. I accept that this is the nature of software like these - they can't be all-knowing, but keep in mind that what Cognism does, it does better than any other tool in the marketplace.

Being able to find contact details for our prospects, including email and phone - and secondly, being able to pull those prospects out of LinkedIn as a profile and put them into our Sales Enablement Platform.

Accurate numbers, seamless integration with LinkedIn.

A person's role/organisation might not be up to date

Numbers and emails which our CRM would not have.

Direct mobile numbers are essential for my industry, and avoids being blocked by gatekeepers. Can get to the relevant DM more quickly and easily and for better quality data you can use the Diamond (verified) numbers only. You can also choose to only access high quality emails. It integrates well with Hubspot and Salesloft meaning I can put contacts into sequence straightaway!

Mobile numbers have sometimes been incorrect but they are correct the majority of the time

It retrieves phone numbers and email addresses so I an directly contact prospects. It removes mundane tasks making me more effective and productive in generating new leads.

Cognism is easy to use and has solid contacts. We love the "Diamond Verified" feature. Also, their intent data is from bombora so it's much better than what other tools are using.

We've had a few emails bounce - while this it to be expected in most sales outreach tools, this can always get better.

Finding the right people at the right time who are looking for topics that we solve pain points for.

quick at responding to issues and jumping on a call

It would help if some of the big data projects could be done by the data team

Prospecting and enhancing data

The extension was very handy while I was trying to get some information about the prospects I was trying to connect with.

I wasn't able to enrich some data in the USA accounts

Cognism helped me get information like email and phone numbers of prospects I was trying to connect with.

- Easy to build out lists and use the filtering options to be as specific or vague as you want. - Ability to filter on verified email addresses. - Excellent suppport and onboarding team, speficially Junaid Zaib who did a great job and is always available to contact. - Easy uploading leads to Hubspot.

- Some data (job history) can be quite out of date and could be refreshed sooner. - Employee count and revenue can be quite different to Linkedin and other tools.

Cognism allows me to source leads for the sales team to contact; whether they give me vague guidlines or a specific comapny it is easy to source the leads and build out lists, which are then uplaoded into Hubspot for them to contact in sequences.

Ofcourse the mobile numers are useful, but its also good having all that data in one place, i.e. company website, events, intent, etc. Also seeing that the team is constantly trying to improve that data.

Email's could be alot more accurate. There are a number of predictive algorithims/tests to determine the most likely email address. I'd like to see an email verification/checker imbedded into to the extension.

We operate in a very saturated segament of the market, as do most sales people, however we struggle reaching those first interactions with prospects because there is too much resistance from gatekeepers. It can really break the flow of prospecting when there is an entire round of objection handling you have to do even before you get to the right person you are wanting to speak to. There is a tremendous efficiency gained from having the correct sales data available and even getting ready for campaigns has become much quicker when I can find the right persona I need.

Has so much data and i like the platform itself and search feature

I honeslty like most things about cognism but it would be good maybe to have buyer intent on the plug in

Not getting enough pick ups due to old data and the same data provider being used for ages

The super helpful team that helped us implement the changes in around a month. They are always present and try to sole as many doubts that they can. Moreover, the technology is seamlessly effective and easy to use.

The UI of the wesbite can be a bit challenging to get a grasp of. There are a lot of powerful features and that is why it becomes confusing when starting to use the platform.

It has a very good filter firls that I feel is much better than the competitors. Even when used without LinkedIn Sales Navigator, the standalone platform is very adept in finding relevant information.

A tool that's rich in data and extremely user friendly is hard to find. Building up lists and being able to integrate it with our CRM has made my job far more efficient.

Not much. My only comment would be that graphics are slightly dated.

makes out reach much easier.

It's very easy to search and sort by industry, job title, and seniority level in the organization. This is important info when finding good leads or looking for more relevant information on a prospect or business partner. The interface is clean and intuitive and easy to save and update past searches.

It would be helpful if Cognism showed how many duplicates would be removed from searches/exports beforehand, by syncing with your CRM.

Cognism is helping us find potential customers in our niche industry that have shown intent signals for products similar to ours. It also is a great overall database for finding people with the right job titles for more cold ABM campaigns.

I like the best that emails of prospects that are confirmed by Cognism, are working and help me on lot in the main job. Also, I like a lot of triggers for searches that help me to set needed prospects.

I would like to have suggestions on Job titles when I build searches, in that way will be easier for me to find needed titles.

Cognism brings you a lot of information about prospects and gives you the necessary information for approaching them. It easy through Cognism to find all the companies employees and different networks.

tracking down leads contact details, positions, influence and tenure. I really find it incredibly valuable for rescusitating cold leads and continuing conversations where employees have moved on

very few downsides to be honest, where data is available, cognism seems to scrape it pretty efficiently, would be good to see better data harvesting from googlemaps though

tracking down leads, contact details, positions, influence and tenure. I really find it incredibly valuable for rescusitating cold leads and continuing conversations where employees have moved on

Mobile number access and the intent search

sometimes incorrect email and mobile details

Access to contacts who are actively searching for our services in the marketplace (intent search)

Cognisim is super helpful in all aspects of prospecting, especially finding emails and contact number .

Sometimes the lists created are not from accounts I have added in, and the contacts are not people within my industry.

Finding contact information, it is is very valuable to our sales process.

The fact that we can diamond (human) verify the contacts that are relevant to us is just so helpful.

Cognism does not show the LinkedIn profile link of individual contacts on the extension page. It would be a great feature to have.

It helps us to extract lead details. Moreover, it also makes it convenient to find relevant contacts for our prospect ICP.