GetResponse Reviews & Product Details
GetResponse is a reliable email marketing software with marketing automation capabilities that can deliver tailored marketing experiences, engage customers, and boost sales through its extensive selection of features. A recent addition to the platform includes web push notifications and an email chat function. Improved automation workflows and SMS marketing features make it a preferred software for users.
Best known for being a platform that provides comprehensive marketing tools for small businesses, bloggers, and marketing agencies, GetResponse is a cloud-based software that simplifies communication with your core audience. GetResponse primary feature is an email creator that allows users to create professionally designed emails for mass sending through its selection of templates. The platform can build marketing automation workflows based on data and behavior ensuring personalized marketing experiences, better-engaged customers, and higher sales.
| Capabilities |
|
|---|---|
| Segment |
|
| Deployment | Cloud / SaaS / Web-Based, Mobile Android, Mobile iPad, Mobile iPhone |
| Support | 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support |
| Training | Documentation |
| Languages | English |
GetResponse Pros and Cons
- List building and list automation options available
- GetResponse offers good templates
- Easy-to-use design and spam testing
- Supports powerful lead generation features best for eCommerce sites and webinar promotions
- Lets users monitor Google, Facebook, and Instagram from the GetResponse account
- Some of the landing pages don’t work great on mobile devices
- The drag-and-drop feature could use some tweaks
- The deliverability rate needs improvement
- Basic plan doesn’t offer webinar features
- Phone support is available only for the custom paid price plan
Are you looking for a new comprehensive email marketing solution? If you have an online business that relies on reaching out to and nurturing leads, you’ll definitely need a reliable tool to help you do it.
For many marketers, that solution is GetResponse—a powerful email marketing tool that has evolved into an all-in-one marketing automation platform with a comprehensive selection of inbound marketing solutions.
In this post, we’re going to provide a detailed review of the cloud-based software GetResponse to help you decide if this is the software that your business needs.
What is GetResponse?
GetResponse is an all-in-one email marketing software solution that you can use for all your email marketing needs. It’s a simple, yet robust tool that lets users send customized emails, generate leads, engage customers, automate marketing tasks, and even help boost sales.
Because of its numerous automation features, users spend less time crafting and sending emails and more time driving effective strategies for their brands. This also means users get more timely responses and see more efficiency in their marketing efforts.
The platform is focused on providing solutions for email marketing, which means the tools that it offers are built to help a company grow its audience and contact list, promote its services and sell its products in the most personalized way. Notably, the platform’s user-friendly navigation, affordable price points, and numerous customizable options make it ideal for a wide range of businesses—whether you’re a fledgling start-up or a blue-chip organization.
With GetResponse, you also don’t just get email marketing. It touts itself as an all-in-one marketing tool and thankfully, they live up to this promise. With GetResponse, users also get integrated email marketing features, autoresponders, automated landing page tools, and advanced analytics.
How GetResponse Works: Key Features
Now, let’s take a closer look at what features you can expect from this all-in-one marketing software.
Email Marketing
GetResponse’s lineup of key features is designed to get users more opens, clicks, and ultimately sales. The platform gives users the option to create custom emails using a simple drag-and-drop builder or choose from a variety of free, ready-made templates that can be personalized to fit their brand. The customization tools are user-friendly and offer a wide range of professional templates to choose from.
Some notable tools to take note of are:
- Newsletter Templates – GetResponse’s newsletter template feature is a powerful tool for creating professional and engaging emails that let users choose from a wide range of pre-designed templates that can be customized to fit your brand. With this feature, you can create newsletters that are visually appealing and help you connect with your subscribers.
- Autoresponders – GetResponse’s Autoresponders feature is one of the platform’s most useful tools for streamlining email marketing efforts, helping users save time and effort by automating repetitive tasks. Because it’s a fully customizable feature, businesses can tailor the timing, and frequency of autoresponder emails and personalize content to fit a brand.
- Automation emails – To improve the overall effectiveness of campaigns, GetResponse lets users create action-based, automated emails that help engage audiences and encourage more sales.
- Automated Blog Digest – This is a user is a time-saving tool that allows you to send a weekly or monthly email to your subscribers highlighting your latest blog posts. It ensures subscribers are engaged and up-to-date on your latest content, without having to manually create and send an email each time you publish a new post.
- Perfect Timing feature – GetResponse’s Perfect Timing feature is a unique and useful tool that allows users to send emails at the optimal time for maximum engagement. The platform analyzes data from past campaigns and taking into account subscriber time zones, the platform automatically determines the best time to send an email to each recipient.
- Transactional emails – This feature is a paid add-on that uses SMTP-triggered emails so you can send receipts or personalized reminders to your contacts.
- A/B testing – You can also A/B test your emails to ensure you’re sending out the most engaging and relevant emails.
Marketing Automation Builder
GetResponse’s automation feature makes it an incredibly efficient platform for creating a personalized customer journey. By automating your email marketing efforts based on customer data and behavior, it can deliver highly personalized content that is tailored to each customer, resulting in a more enjoyable and engaging experience. In short, the automation feature is what makes GetResponse stand out and helps users achieve their ideal customer journey.
Top features include:
- Visual Workflow Builder: Their visual drag-and-drop automation builder can help you set up your automation to make sure your customers get the experience they want. Once your marketing processes are automated, this can help you save time and focus more on capturing new leads and selling your products.
- Customer Segments: By using an unlimited number of tags to appropriately profile your customers, you’ll be able to deliver exactly what they want.
- Web Events: GetResponse let users choose to receive alerts whenever a customer takes a certain action on your website (e.g. logs in, watches a video, abandons a cart, or downloads content). This will help you identify what your customers are engaging with so you can improve their experience.
Conversion Funnel
This is one of GetResponse’s standout features. It’s a lead-generation feature that helps you create sales funnels and landing pages for the different parts of your business. You’ll have access to over 30 conversion-optimized scenarios to help you build your contacts, and sell your offers.
If you’re running an e-commerce store or promoting a webinar or other events, this will be a valuable addition for you.
Landing Pages
Your landing pages are what’s going to convert your traffic into leads as they showcase your product lists and any other promotional content. GetResponse simplifies this process while still ensuring that it’s effective by allowing you to build your landing pages in minutes using a drag-and-drop editor.
This builder also includes:
- Sign-up forms to help grow your contact list
- A/B testing for your pages
- SEO optimization directly from the platform so you can ensure your landing page appears in search results
- Customizable landing page templates
Website Builder
GetResponse has an AI-driven, and code-free website builder. If you need more guidance and don’t want to build from scratch, this feature simplifies the entire process so much that even those with no coding experience can easily build and tailor a site for their specific needs. Simply input your business description and your brand’s visual preferences to receive personalized web templates.
Webinar Builder
GetResponse’s webinar builder is a no-download tool capable of connecting and engaging with your audience anywhere and anytime, which means it will give users a real opportunity to encourage conversions.
Some key perks to take note of in this specific feature are:
- Ability to host unlimited webinars
- Access to a room for up to 1,000 live attendees
- Platform sharing with two other presenters
- Storage of up to 20 hours of webinar recordings
Who is GetResponse For?
Whether you’re looking to grow your email list, increase engagement, or drive sales, GetResponse is the ideal platform for anyone looking to maximize their email marketing efforts and achieve their marketing goals. But given its range of tools and features, GetResponse is great for:
Entrepreneurs
GetResponse is an excellent platform for entrepreneurs looking to market their businesses online. The platform offers a range of features that are specifically designed to help entrepreneurs reach potential clients and build relationships, including email marketing, a website builder, and paid ads. With email marketing, entrepreneurs can create custom emails, use ready-made templates, and automate their email campaigns to reach their target audience.
Online marketers
For entrepreneurs who are looking to generate and convert leads, this is a great option. The platform offers a range of features specifically designed for online marketers, including sales funnels, popup forms, and autoresponders. These tools provide entrepreneurs with the flexibility they need to effectively reach their target audience and convert leads into paying customers. Whether you’re looking to grow your email list, increase engagement, or boost sales, GetResponse has the tools and features you need to achieve your marketing goals
Marketing managers
With GetResponse, these professionals can easily reach specific customer segments by using personalized and automated messaging across various channels. This includes email, website tracking, and the ability to host live and on-demand webinars. These features allow entrepreneurs to effectively engage with their target audience and drive results, that can help take their marketing efforts to the next level.
Mid and large companies
With its ability to increase return on investment (ROI) with various tools that are tailored to meet the specific needs of businesses, GetResponse is a great platform for businesses. This means that regardless of the size of the business, GetResponse can help achieve key metrics across the customer journey. The platform’s transactional emails and dedicated customer support are just two examples of how GetResponse is specifically designed to help entrepreneurs succeed.
GetResponse Pricing
GetResponse offers three main tiers in their pricing; Free, Paid Plans, and MAX² (for large enterprises).
The paid plans are also divided into email marketing, marketing automation, and e-commerce marketing.
Email Marketing Plan
With the email marketing plan, you can build your email list and deliver valuable information to your audience. You’ll be able to create a website with an unlimited number of landing pages to generate signups. You can also segment your subscribers, but only based on the basic information you’ll have collected about them. This plan works best for those who don’t need complex automation, like small businesses, entrepreneurs, bloggers, etc.
Pricing starts from $13.30/month for 1,000 contacts if you choose a 2-year contract and increases to $19/month if you want to pay monthly. The price also increases depending on the number of subscribers you want to accommodate, from 1,000 subscribers to 100,000 subscribers.
Marketing Automation Plan
If you want to include more advanced automation settings and segmentation, then this is the plan for you. It includes all the features in the free plan, and email marketing plan, as well as trigger and event-based sequences to collect more data on your audience. You’ll be able to create automated email chains so customers can receive personalized emails based on their behavior and preferences.
Additionally, you’ll get access to the webinar builder so this plan is typically great for B2B and tech companies that want to nurture their leads.
Pricing starts at $41.30/month for 1,000 contacts (2-year contract) and up to $59/month for 1,000 subscribers for a monthly contract.
E-commerce Marketing Plan
This plan includes everything from the two previous plans and includes web push notifications, abandoned cart recovery, product recommendations, transactional emails, and promo codes. Of course, this plan is beneficial if you want to increase sales for your online store.
The pricing starts at $83.30/month for 1,000 subscribers (2-year contract) and goes up to $119/ month for 1,000 subscribers if you’re paying monthly. It can get quite pricy if you climb up to 100,000 subscribers, as you’ll be paying $700/month.
GetResponse Pros & Cons
Pros
- The free plan includes valuable marketing features.
- GetResponse is feature-rich while being easy to use.
- This a great option if you have an e-commerce business.
- GetResponse integrates with over 120 tools. You can also use GetResponse’s advanced API to build your integration.
- Choose from over 2,000,000 Shutterstock images and GIFs from GIPHY to add an attractive and professional touch to your emails. No extra purchases are necessary.
- Caters to various devices so you can design and preview well-formatted emails that look good on any device (desktop, tablet, or mobile).
- You get digital marketing reports to track your marketing campaign’s performance.
- You can create and monitor your paid Google, Facebook, and Instagram ads from your GetResponse account.
- 24/7 live representative customer support is available via email or live chat.
- 30-day free trial available, with no credit card required, for all features.
- A discounted plan is offered for charities and NGOs (50% off every monthly plan)
Cons
- Although GetResponse integrates with over 120 tools, it omits some notable project management platforms. Also, integrations with PayPal and Eventbrite can only be done using Zapier.
- GreatResponse doesn’t automatically create a mobile-friendly version of your landing pages. You need to remember to design the mobile-friendly version separately.
- Although GetResponse’s mobile app is great at showing you the progress of your campaigns, the drag-and-drop editor is difficult to use and makes it hard to make changes while you’re on the go.
Conclusion
GetResponse is a great and affordable tool to help you upstart your email marketing campaigns. They have other offerings that are all designed to complement core features and boost your presence online, including a selection of builders, for websites, landing pages, and even webinars. GetResponse also has a customer support team that is always available to help users onboard and address any concerns.
However, don’t forget that there are still other email marketing software options available—all with their own set of unique features and tools. Be sure to take a look at our wide range of software categories to find the perfect software that your business needs.
Very easy to use, very user friendly and intuitive layout
Doesn't give you a lot of room for creativity
Used to craft email blasts to prospective clients
This is a very useful email marketing software tool. Additionally, it allows for webinar exchange, landing page counts, and marketing automation.
Support forum is somewhat annoying and not helpful.
It is a platform of several applications to help grow your business. i.e., webinar exchange, landing page counts, and marketing automation. It is tailored to your industry which is helpful.
The ease of use when designing the email
Lack of data and analytics. I recently found out our clickthrough rates were inaccurate because we were trying to track clickthroughs and Google analytics at the same time. Apparently this is a known issue with the system and you can only track one or the other, yet your system allows you to choose to track both at the same time.
We needed a way to track our employees to see if they were opening informational emails and if they were actually reading the articles. We have been able to see exactly who opens the email and track click-throughs to read the entire article from our website.
I like the landing page editing and email software in one, and I like the spam checker.
The design process is really glitchy, the containers are hard to manipulate and the content inside containers will sometimes not behave. It's not reliable.
We needed an email platform and a landing page builder.
easy navigation, looks professional, good spam filter tools
too strict with importing contacts, help desk not very useful
sending our multiple emails to multiple lists but trying to avoid emails being sent to spam
combining email automation, landing pages and forms.
Very choppy user experience, not an intuitive builder, and completely different functionality to create landing page vs email - should be same interface/builder
automating emails, email nurturing, consolidate system
Ability to send emails at the same time across different time zones
HTML editor is a bit cumbersome. Overall navigation is trickly
We're using GetResponse to send our monthly newsletter. For that purpose the product is great. Not sure if I would use it for drip campaigns.
I like the ease of the email templates, there are many creative ones you can use and work with. I like how they show me the analytics of the emails after it has been sent, such as who has opened it, what links they click, etc.
I do not like the platform. It can get really confusing on where to navigate or do things. Uploading contacts is sort of a pain, and there isn't an option for cleaning your lists. Also, everytime you want a new contact list to be uploaded, you need to create a different campaign, which gets tremendously confusing because what if I wanted to use different newsletters for different campaigns or the same newsletter for different campaigns, etc. All in all, it gets very confusing and is not that user friendly.
We have gotten more sign ups for our events since we have been using Get Response, however there is only a 10-20% open rate, which we think is odd.
I liked the design level of Get Response
The newsletter edit system seemed clunky and not intuitive. I also didn't like the way lists were build. you are mostly going to get clients coming off free Mailchimp accounts and mailchimp is so easy to work with, that you need to make your interface just as easy..
Marketing and regular newsletters
Price point for the basic plan was great. Easy to use format and straightforward, so it seemed.
When completing a landing page according to their template, using their guidelines and fonts, it had continual issues with buttons and images overlapping each other. Our business invested $75 to run a Facebook Ad on what we thought would be a properly vetted Beta tester version. It is not ready. There was no ability to download our free offer, due to buttons overlapping. During live chats, we were told, we should clarify to clients to "Open using Google Chrome" (You should never preface an ad with that sort of statement) "Use our recommended fonts" (did that) among other minor adjustments, all which were followed. After several attempts, no refund was allowed for the botched ad and only a 10% discount on further subscription plans was provided. They stated that the Facebook Beta was a work in progress and all our issues would be used to greatly move the company forward in strides to provide the best version possible for future Facebook ad updates. (I'M SO GLAD MY $75 HELPED THAT PROGRESS) Not impressed with their response or this company.
None, now. Absolutely none.
**I'll tell you what I LIKED best (past-tense) because, at present, I hate GetResponse.** I liked the high open rates and click-through rates reported with GetResponse. I thought, "WOW! I've never seen my emails perform so well!" As a marketer, you might think you've found some "holy grail" of a tool. Unfortunately, GetResponse has really big problems.
Their statistics are either inaccurate, straight-up lies, or something is going on with reporting. I thought I drove over 1000 people to our website after an email campaign. Turns out, that is not what happened. Google Analytics confirms that. I'm getting as far away from GetResponse as possible. Now, this is after they dinged me for THEIR bounce rate. Customer support is frustrating to email back and forth with, giving cookie cutter answers to my inquiries like "Could you please provide more information".
None. Any business problems that I thought I solved with GetResponse have been an illusion.
Our rep has been very proactive at reading out and being helpful.
So far, I am not thrilled with GetResponse. We were sold on promises that were not originally fulfilled and then we had to 'fight' to get them taken care of as promised, but eventually, they did honor their word. The system turned out to be a bit more of a learning curve for our developers than we expected and it is missing basic features that we would like to see.
We are using Get response to replace mail chimp, survey monkey, and some testing pieces.
It is ok honestly it is lacking in a lot of areas for my business and so i used something eles intirely
I just has list managements and that is it.
none it didint solve any/.
I find the platform very easy to navigate, and the email builder is one of the better ones.
We called multiple about our GetResponse.com contact form on the website getting "spammed" with generated email address. Some times we could see that around 100 accounts per minute registering with random numbers and letters as the name. We thought we had the problem fixed with support team only to discover that the billing team was not willing to credit our account for the list extension fee.
We were looking for a replacement email newsletter solution when our old provider was bought and the service shut down.
the tie in with landing pages- it is great to have that ability to be able to build mailing lists through creative pages.
the fact that you can't change the "from" field - and you are locked into the account name - it is just not intuitive and mail chimp is so much better
Landing pages for list building
The templates and the setup options for grouping clients into individual campaigns is a great idea.
The template formats do not look good on all devices. Very frustrating to put a whole newsletter together and have it not save correctly, but if it does save it is 50% chance that it will not lay out correctly between handheld devices and desktops.
Benefits are the landing page options. However, lack of ease of use of the templates are also an issue on the landing pages.
I don't have anything to say here.........
1. html view is lacking a side-by-side comparison and constantly tweaks out on me. 2. you can't view unsubscribes by email, I was told by your team to view the master sheet of unsub dates in 3. order to determine which email they unsubscribed from (not accurate data, especially if we send multiple emails per day) 4. not that user friendly, you have to jump through a lot of hoops to change/see items needed 5. lists don't really make a lot of sense, calling them "campaigns" that is confusing 6. mass email upload doesn't always work 7. dashboard could be better 8. look at what mailchimp is doing, that's what I like and need
n/a
Not much. I'm soon leaving for Constant Contact. For the sake of contributing something, I'll say that the drag-n-drop feature is decent, when it works. The HTML bunches into one unintelligible blob, so unless I build it from scratch to begin with, there's no hope of making minor tweaks or edits. Also, using the HTML editor breaks the drag-n-drop feature, so it's hopeless anyway.
The customer service (both phone and chat) - baffled representatives who have no idea how to fix my problems or interface, not particularly friendly, and typically ending our conversation with "Sorry I can't help you - Is there anything else I can do for you?" ...No. Also, fix your GUI.
I'm in commercial real estate. I have a constantly changing property list that has never, ever looked even halfway decent and constantly breaks with GR's dated, clunky GUI.