Unclaimed: Are you working at GetResponse?
GetResponse Reviews: 4.3/5 — Solid Choice
GetResponse is a reliable email marketing software with marketing automation capabilities that can deliver tailored marketing experiences, engage customers, and boost sales through its extensive selection of features. A recent addition to the platform includes web push notifications and an email chat function. Improved automation workflows and SMS marketing features make it a preferred software for users.
Best known for being a platform that provides comprehensive marketing tools for small businesses, bloggers, and marketing agencies, GetResponse is a cloud-based software that simplifies communication with your core audience. GetResponse primary feature is an email creator that allows users to create professionally designed emails for mass sending through its selection of templates. The platform can build marketing automation workflows based on data and behavior ensuring personalized marketing experiences, better-engaged customers, and higher sales.
| Capabilities |
AI
API
|
|---|---|
| Segment |
Small Business
Mid Market
Enterprise
|
| Deployment | Cloud / SaaS / Web-Based, Mobile Android, Mobile iPad, Mobile iPhone |
| Support | 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support |
| Training | Documentation |
| Languages | English |
GetResponse Pros and Cons
- List building and list automation options available
- GetResponse offers good templates
- Easy-to-use design and spam testing
- Supports powerful lead generation features best for eCommerce sites and webinar promotions
- Lets users monitor Google, Facebook, and Instagram from the GetResponse account
- Some of the landing pages don’t work great on mobile devices
- The drag-and-drop feature could use some tweaks
- The deliverability rate needs improvement
- Basic plan doesn’t offer webinar features
- Phone support is available only for the custom paid price plan
Are you looking for a new comprehensive email marketing solution? If you have an online business that relies on reaching out to and nurturing leads, you’ll definitely need a reliable tool to help you do it.
For many marketers, that solution is GetResponse—a powerful email marketing tool that has evolved into an all-in-one marketing automation platform with a comprehensive selection of inbound marketing solutions.
In this post, we’re going to provide a detailed review of the cloud-based software GetResponse to help you decide if this is the software that your business needs.
What is GetResponse?
GetResponse is an all-in-one email marketing software solution that you can use for all your email marketing needs. It’s a simple, yet robust tool that lets users send customized emails, generate leads, engage customers, automate marketing tasks, and even help boost sales.
Because of its numerous automation features, users spend less time crafting and sending emails and more time driving effective strategies for their brands. This also means users get more timely responses and see more efficiency in their marketing efforts.
The platform is focused on providing solutions for email marketing, which means the tools that it offers are built to help a company grow its audience and contact list, promote its services and sell its products in the most personalized way. Notably, the platform’s user-friendly navigation, affordable price points, and numerous customizable options make it ideal for a wide range of businesses—whether you’re a fledgling start-up or a blue-chip organization.
With GetResponse, you also don’t just get email marketing. It touts itself as an all-in-one marketing tool and thankfully, they live up to this promise. With GetResponse, users also get integrated email marketing features, autoresponders, automated landing page tools, and advanced analytics.
GetResponse has added AI-powered features including an AI email generator and AI campaign builder.
How GetResponse Works: Key Features
Now, let’s take a closer look at what features you can expect from this all-in-one marketing software.
Email Marketing
GetResponse’s lineup of key features is designed to get users more opens, clicks, and ultimately sales. The platform gives users the option to create custom emails using a simple drag-and-drop builder or choose from a variety of free, ready-made templates that can be personalized to fit their brand. The customization tools are user-friendly and offer a wide range of professional templates to choose from.
Some notable tools to take note of are:
- Newsletter Templates – GetResponse’s newsletter template feature is a powerful tool for creating professional and engaging emails that let users choose from a wide range of pre-designed templates that can be customized to fit your brand. With this feature, you can create newsletters that are visually appealing and help you connect with your subscribers.
- Autoresponders – GetResponse’s Autoresponders feature is one of the platform’s most useful tools for streamlining email marketing efforts, helping users save time and effort by automating repetitive tasks. Because it’s a fully customizable feature, businesses can tailor the timing, and frequency of autoresponder emails and personalize content to fit a brand.
- Automation emails – To improve the overall effectiveness of campaigns, GetResponse lets users create action-based, automated emails that help engage audiences and encourage more sales.
- Automated Blog Digest – This is a user is a time-saving tool that allows you to send a weekly or monthly email to your subscribers highlighting your latest blog posts. It ensures subscribers are engaged and up-to-date on your latest content, without having to manually create and send an email each time you publish a new post.
- Perfect Timing feature – GetResponse’s Perfect Timing feature is a unique and useful tool that allows users to send emails at the optimal time for maximum engagement. The platform analyzes data from past campaigns and taking into account subscriber time zones, the platform automatically determines the best time to send an email to each recipient.
- Transactional emails – This feature is a paid add-on that uses SMTP-triggered emails so you can send receipts or personalized reminders to your contacts.
- A/B testing – You can also A/B test your emails to ensure you’re sending out the most engaging and relevant emails.
Marketing Automation Builder
GetResponse’s automation feature makes it an incredibly efficient platform for creating a personalized customer journey. By automating your email marketing efforts based on customer data and behavior, it can deliver highly personalized content that is tailored to each customer, resulting in a more enjoyable and engaging experience. In short, the automation feature is what makes GetResponse stand out and helps users achieve their ideal customer journey.
Top features include:
- Visual Workflow Builder: Their visual drag-and-drop automation builder can help you set up your automation to make sure your customers get the experience they want. Once your marketing processes are automated, this can help you save time and focus more on capturing new leads and selling your products.
- Customer Segments: By using an unlimited number of tags to appropriately profile your customers, you’ll be able to deliver exactly what they want.
- Web Events: GetResponse let users choose to receive alerts whenever a customer takes a certain action on your website (e.g. logs in, watches a video, abandons a cart, or downloads content). This will help you identify what your customers are engaging with so you can improve their experience.
Conversion Funnel
This is one of GetResponse’s standout features. It’s a lead-generation feature that helps you create sales funnels and landing pages for the different parts of your business. You’ll have access to over 30 conversion-optimized scenarios to help you build your contacts, and sell your offers.
If you’re running an e-commerce store or promoting a webinar or other events, this will be a valuable addition for you.
Landing Pages
Your landing pages are what’s going to convert your traffic into leads as they showcase your product lists and any other promotional content. GetResponse simplifies this process while still ensuring that it’s effective by allowing you to build your landing pages in minutes using a drag-and-drop editor.
This builder also includes:
- Sign-up forms to help grow your contact list
- A/B testing for your pages
- SEO optimization directly from the platform so you can ensure your landing page appears in search results
- Customizable landing page templates
Website Builder
GetResponse has an AI-driven, and code-free website builder. If you need more guidance and don’t want to build from scratch, this feature simplifies the entire process so much that even those with no coding experience can easily build and tailor a site for their specific needs. Simply input your business description and your brand’s visual preferences to receive personalized web templates.
Webinar Builder
GetResponse’s webinar builder is a no-download tool capable of connecting and engaging with your audience anywhere and anytime, which means it will give users a real opportunity to encourage conversions.
Some key perks to take note of in this specific feature are:
- Ability to host unlimited webinars
- Access to a room for up to 1,000 live attendees
- Platform sharing with two other presenters
- Storage of up to 20 hours of webinar recordings
Who is GetResponse For?
Whether you’re looking to grow your email list, increase engagement, or drive sales, GetResponse is the ideal platform for anyone looking to maximize their email marketing efforts and achieve their marketing goals. But given its range of tools and features, GetResponse is great for:
Entrepreneurs
GetResponse is an excellent platform for entrepreneurs looking to market their businesses online. The platform offers a range of features that are specifically designed to help entrepreneurs reach potential clients and build relationships, including email marketing, a website builder, and paid ads. With email marketing, entrepreneurs can create custom emails, use ready-made templates, and automate their email campaigns to reach their target audience.
Online marketers
For entrepreneurs who are looking to generate and convert leads, this is a great option. The platform offers a range of features specifically designed for online marketers, including sales funnels, popup forms, and autoresponders. These tools provide entrepreneurs with the flexibility they need to effectively reach their target audience and convert leads into paying customers. Whether you’re looking to grow your email list, increase engagement, or boost sales, GetResponse has the tools and features you need to achieve your marketing goals
Marketing managers
With GetResponse, these professionals can easily reach specific customer segments by using personalized and automated messaging across various channels. This includes email, website tracking, and the ability to host live and on-demand webinars. These features allow entrepreneurs to effectively engage with their target audience and drive results, that can help take their marketing efforts to the next level.
Mid and large companies
With its ability to increase return on investment (ROI) with various tools that are tailored to meet the specific needs of businesses, GetResponse is a great platform for businesses. This means that regardless of the size of the business, GetResponse can help achieve key metrics across the customer journey. The platform’s transactional emails and dedicated customer support are just two examples of how GetResponse is specifically designed to help entrepreneurs succeed.
GetResponse Pricing
GetResponse offers three main tiers in their pricing; Free , Paid Plans , and MAX² (for large enterprises).
The paid plans are also divided into email marketing, marketing automation, and e-commerce marketing.
Email Marketing Plan
With the email marketing plan, you can build your email list and deliver valuable information to your audience. You’ll be able to create a website with an unlimited number of landing pages to generate signups. You can also segment your subscribers, but only based on the basic information you’ll have collected about them. This plan works best for those who don’t need complex automation, like small businesses, entrepreneurs, bloggers, etc.
Pricing varies depending on your contract length and the number of contacts. See GetResponse pricing for current rates.
Marketing Automation Plan
If you want to include more advanced automation settings and segmentation, then this is the plan for you. It includes all the features in the free plan, and email marketing plan, as well as trigger and event-based sequences to collect more data on your audience. You’ll be able to create automated email chains so customers can receive personalized emails based on their behavior and preferences.
Additionally, you’ll get access to the webinar builder so this plan is typically great for B2B and tech companies that want to nurture their leads.
See GetResponse pricing for current Marketing Automation plan rates.
E-commerce Marketing Plan
This plan includes everything from the two previous plans and includes web push notifications, abandoned cart recovery, product recommendations, transactional emails, and promo codes. Of course, this plan is beneficial if you want to increase sales for your online store.
See GetResponse pricing for current E-commerce Marketing plan rates. Pricing scales with the number of subscribers.
GetResponse Pros & Cons
Pros
- The free plan includes valuable marketing features.
- GetResponse is feature-rich while being easy to use.
- This a great option if you have an e-commerce business.
- GetResponse integrates with over 120 tools. You can also use GetResponse’s advanced API to build your integration.
- Choose from over 2,000,000 Shutterstock images and GIFs from GIPHY to add an attractive and professional touch to your emails. No extra purchases are necessary.
- Caters to various devices so you can design and preview well-formatted emails that look good on any device (desktop, tablet, or mobile).
- You get digital marketing reports to track your marketing campaign’s performance.
- You can create and monitor your paid Google, Facebook, and Instagram ads from your GetResponse account.
- 24/7 live representative customer support is available via email or live chat.
- 30-day free trial available, with no credit card required, for all features.
- A discounted plan is offered for charities and NGOs (50% off every monthly plan)
Cons
- Although GetResponse integrates with over 120 tools, it omits some notable project management platforms. Also, integrations with PayPal and Eventbrite can only be done using Zapier.
- GreatResponse doesn’t automatically create a mobile-friendly version of your landing pages. You need to remember to design the mobile-friendly version separately.
- Although GetResponse’s mobile app is great at showing you the progress of your campaigns, the drag-and-drop editor is difficult to use and makes it hard to make changes while you’re on the go.
Conclusion
GetResponse is a great and affordable tool to help you upstart your email marketing campaigns. They have other offerings that are all designed to complement core features and boost your presence online, including a selection of builders, for websites, landing pages, and even webinars. GetResponse also has a customer support team that is always available to help users onboard and address any concerns.
However, don’t forget that there are still other email marketing software options available—all with their own set of unique features and tools. Be sure to take a look at our wide range of software categories to find the perfect software that your business needs.
Compare GetResponse with other popular tools in the same category.
GetResponse is easy to use and gets the job done. I like that using the program is intuitive. If you do get stuck, there is 24/7 chat. During business hours you can actually speak to someone for support. You can segment your market share to get the correct newsletters and emails to to correct users easily.
My initial dislike has been resolved as I have gotten better at using the program.
We are trying to grow our customer base. GetResponse has helped us to keep our email list active.
There are two things that I find exceptional within' GetResponse. The first thing is the fact that there is 24/7 LIVE CHAT! That means WHENEVER I can't figure something out, can't find something, have a random question, need help, ANYTHING - all I have to do is click on the live chat tab at the bottom left of the page and BOOM! I have a live representative at my fingertips to help within' 5 seconds! No waiting! The second thing that I love are the features available withinthe Newsletter creation process! There are tons of templates, but even with just a blank, PLAIN, template, once you go in to create your actual newsletter, there are so many user friendly, EASY, ways to create a beautiful newsletter with drag & drop features! :)
I don't really think there's anything that I dislike - maybe the only thing I would like is to be able to create a permanent template, which I believe you CAN actually do and they will put it together for you, but there is a fee for that! Would be nice to offer that as a free feature for folks who are at the higher subscription levels, like I am! :)
The ability to reach a massive amount of people at a time with a few simple clicks of the mouse. With what?! ME! So many folks don't understand that people don't buy into businesses, PEOPLE BUY INTO PEOPLE! Having the ability to reach out to our lists via email allows us to express WHO WE ARE and HOW others can share in our successes. People don't want to "be in your business." They want to share in your success! If you can show them the route to THAT, then they'll want to be on board too! GetResponse allows for us to be able to create that connection!
lots of software plugin companies talk to getResponse
The interface is confusing at times, on how to start campaigns, ets.
learning how to set up autoresponders and it hard to learn. interface is hard to learn
The best things about GetResponse is the ease of use to create emails and have them broadcast to my subscribers.
Some of the ways that GetResponse has setup the list sorting can be a little confusing at first.
Through GetResponse I have been able to grow my businesses through staying in front of my clients and keeping them notified of upcoming events and programs available. I have utilized the web forms to bring in more leads from my websites and Facebook.
Ease of use, high quality and sharp look!
Redirect options if someone opts-in and already a subscriber
Awesome for building my email list and tracking
I love how easy GetResponse is to work with and how user friendly it is.
I feel like there could be a few more options for advanced html users.
This service allows me to track my email marketing so much more effectively than other services.
I am not the most internet savvy person, however with chat support any questions I have they are always pleasant to deal with. And they are very patient with me.
Its not too much I dislike about the service. It does with its suppose to do.
I am helping people become real estate investors.
Get Response is a really good CRM. It makes managing my e-mails and newsletters pretty easy. The ability to preview what my newsletters will look like via mobile is AWESOME! I love the analytics features. I find their training and FAQs very valuable. I also find the Customer Service team to be really helpful.
My suggestions are 1) to find a way to automatically copy a person from one campaign to another (e.g. if someone opts in to a particular offering, I would also like to add them to my master client campaign). Currently, I have to do this manually 2) to allow each user to choose the date/time preference format that we prefer. Currently, it's in a European date format - which makes sense since it's a European company. People's preferences will probably change by country, so it would be nice to see some more options here.
The main problem this solves for me is communicating to my clients in a way that THEY prefer. The analytics in Get Response let me see what messages resonate with my clients and what doesn't - in addition to the best times to contact them. I also like the education that Get Response offers (e.g. GetResponse TV, white papers, webinars, etc.) They teach me things to make my content marketing more successful.
This product really helped my email marketing campaign. Because of this, there's a big improvement in our sales. I like the templates that are available. It is also good that you have training videos. It really helped me setup everything by just following the instruction videos.
It seems the product is for advanced users and it is difficult for newbies to use. But its a good thing that there are tutorials and there is customer service. Can you make it more user friendly so newbies will be able to navigate the GetResponse site without any hassle or confusion?
We just this product to improve sales.
First off, I switched from Aweber to GetResponse and I am very happy with my decision. My bill is less every month and furthermore it is much, much less complicated to understand bill wise. I love how easy it is to create an Newsletter and get it off to my subscribers. It is also easy to follow and track the results. I've seen no difference in performance...and I am very happy with the service.
The order in which you create an autoresponder web form can be confusing at times but otherwise I love GetResponse so far and would definitely tell my friends about it. I don't like the fact that they don't take debit cards. Debit cards are a part of modern society and how business is conducted and should be an option in an operation this size. Otherwise I have no issues with GetResponse.
I spend less on Get Response that I did at Aweber and the service is just as good. Ease of operation...however it is a bit hard to figure out the autoresponder form sometimes. I work primarily in the self-improvement field and send to my list of subscribers.
I like the low prices and the ease with integration.
I don't like how the forms changes. There's no longer HTML
How simple the autorespnders are.
easy to use, easy to import contacts, good reports
the charges are high, expensive, you should sell email and databases
good marketing results, costumer engagement
The monthly reports on the progress of our emails. Additions and subtractions of names etc.
Sometimes I have a problem with when you change how to use tools. As my consultant tells me it is poor man's tools. Would like the tools to be more user friendly at times.
Being able to keep in contact with our customers and potenial customers. That is a big plus.
Simple WYSIWYG format, very self explanatory, also awesome customer service very fast and effective.
Love everything, they blow the doors off their competition!
Communicating with clients. Benefits by fostering relationships
User friendly interface and 24 / 7 support.
Not able to restrick client access to their own campaigns
Cost effective marketing that is easy to use
I love the interface when I'm crafting a newsletter.
It's not much I dislike. I dislike the new templates.
I'm solving music artists' problems with getting their music noticed.
Easy interface and great customer support!
No ability to auto subscribe new contacts to a second list.
Marketing products to my blog list.
The easy newsletter creator and the survey feature is great too. So easy to crest professional looking newsletters.
Nothing I have found that I dislike. It is a great service.
I now can set up autoresponders to send out to my list which I could before.
Easy to use. Effective communication tool.
Nothing. Works fine for me.no complaints
Communication with my customers and readers
I'm still new to auto responders but I found GetResponse the easiest to use as compared to a few others. I like the extra features of landing pages, and it's easy to set rules.
I wish the opt-in forms were mobile-responsive.
It allows me to build my brand and my relationship with people who are interested in my service but never book otherwise.
Every time I have been unable to figure out something, have either sent an email, done a live chat or called and spoken to someone. The tech support is first rate, as they have always provided an easily understood explanation to resolve the problem.
Sometimes the email seems to take longer than what they should and sometimes on the live chat, it seems like there are instances of it taking too long.
Setting up an email list to build potential customers. The use of an autoresponder makes it much easier to communicate with your subscribers.
Get response is really easy to use, but more important, its easy to teach others how to use without a huge learning curve
wish there was a way to embed a video directly into the email!
Helping people create sustainable on line business and one of the tools I recommend is Get Response.
I employ a lot of different lists to engage and track a variety of segments of my different markets and GetResponse provides the tools to help me do that quickly and easily.
The only this I dislike about the service from Get Response is it can be a little time consumng to drill down in my lists using the search functions.
I am solving the problem all business have in being able to stay in contact with customers and prospective customers easily and in a timely manner.
Get Response has an easy to use platform! Their auto responders are so simple to set up, their templates are easy to modify and look great!
I don't have any issues now! I really like it!
I really needed to build my list and this helped me do that and nurture the list with their automating!
GetResponse is reasonably priced with great features! I love using their pre made templates to make my emails look extremely professional. My business revenue has increased since I started using GetResponse. Seriously!
There isn't anything I dislike. GetResponse does everything I need in a list building, and mass email company. They even sync well with the other companies I use.
I'm using GetResponse to stay in contact with my fans. Being a comedy hypnotist and magician, my subscriber list loves watching my magic videos. My Facebook and Twitter followers have increased as well by sending out these emails.
The ease of use and analytics are great! I have used many platforms and they seem to be the best!
Honestly, there isn't anything I really do not like about GetResponse.
Everyone needs to be emailing their customers on a regular basis. I needed a platform that was easy to use and user friendly. I have increased sales by using them. The customer support has always been a problem for me, and now I have a company that will actually contact me back when I ask a question.
I have tried many other email marketing platforms and find GetResponse to be the nost user friendly and has the best delivery/open rates.
I have not seen anything I dislike yet but should I do so, I will advise.
I am capturing more leads with the GetResponse email forms, and am staying connected with my audience using regular bulk newsletters.
The customer service team is extremely knowledgeable and polite. They also respond quickly to to emailed questions and never seem to have trouble understanding what I am asking.
Every once in a while there is a technical glitch, and although I haven't tested it in a while, the functionality of creating and sending emails on an Ipad could be improved by integrating the IOS touch screen technology into the GR program.
Creation & function of an autoresponder which allows me to stay in touch with potential and actual customers.
I love the many templates to choose from; and the ease of manipulating them.
I had mistakenly subscribed for the monthly subscription but your office wouldn't give me a refund. You required me to close my account and open a new one, which is a huge inconvenience.
I am able to keep in contact with my database with newsletters I make monthly.
Every time I have ever had a question, they were right there to help. Support is a big deal, especially when you are using it for the first time, so go with a system with easy access to expert advice.
I wish there was a function for import of mass lists, but I am sure too many people would abuse that feature.
I really like the additional capture page interface. Having it a;ll in one account is very useful
