HubSpot Marketing Hub is powerful software comprised of a suite of tools designed to convert visitors into leads. The platform allows users to create lead flows and forms and kickback emails, gather accurate analytics, and deliver great audience insight that can help grow your business. Using the software, you gather enough data to optimize marketing efforts. The platform is used by over hundreds of thousands of customers all over the world who rely on HubSpot to attract and engage customers.
Capabilities |
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Segment |
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Deployment | Cloud / SaaS / Web-Based, Mobile Android, Mobile iPad, Mobile iPhone |
Support | 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support |
Training | Documentation |
Languages | English |
Hubspot marketing hub has allowed us to give our sales team the marketing horsepower at the tips of their fingers, which they didn't have before.
The reporting is great, but a negative is building an excel report that is evergreen. There are a few plugins that allow you to do this, but it would prefer that it me a native option in the future.
We use to rely on our marketing team for all marketing efforts, now our marketing team builds the template in Hubspot and we tweak and deploy in seconds
Tracking capabilities are what sets Hubspot apart from similar tools. A wealth of insights is available to marketers once you add the tracking code to your website. It has enabled our teams to build out a funnel and set our Sales team up for success.
The organization's capabilities could use some improvement. I find it somewhat challenging to bucket into folders and label various email campaigns, workflows, lists, etc.
Hubspot Marketing Hub helps me diagnose gaps in our marketing funnel from top to bottom and helps me understand where there is room for improvement on a weekly basis.
HubSpot is designed as a very user-friendly tool. The tool is a pleasure to work with - from navigation, settings, workflows, emails, and more - HubSpot offers so much power at our fingertips.
If you have a business need and the feature is unavailable, it may never be available, or it will take a while for the community to vote for the idea.
Marketing automation, lead gen and lead management, email communication to prospects and clients.
Best is we can track the user behaviour tracking the activities of the customer pre our event and post our event
As of now nothing but in the mobile experience and updates can be little improved
It helped for us instead of doing manual work activities such as campaign which page the clicked etc
HubSpot integrates natively with most other industry-standard software. They have a very robust support service, and loads of documentation online on how to set up & troubleshoot their products.
I just wish there was more adoption already - Very excited to see HubSpot grow in the coming years. One thing that could be improved potentially is the pricing for enterprise features.
HubSpot Marketing Hub provides a place to organize, implement, and manage nearly all digital marketing efforts. With their Campaigns, you can combine and analyze assets and data from your email marketing, social media, PPC, SEO, and more.
Being able to compare marketing emails that are sent out, tracking how long the recipient viewed the email for and the accurate % of clicks per article in the email.
I would say it often removes the filters from my search when going into a profile then coming back out, which does slow my work rate a little but other than that no issues.
Having everything laid out for you in one single application, it allows us to improve our ways of contacting other businesses and how we store our conversation data and tracking info.
It's so easy to schedule out my emails (with automation and a ton of format options), while also scheduling out associated social posts at the same time across platforms.
The only struggle I have is that Instagram is not tying into our HubSpot socials at the moment, so I have to post separately to that platform--but it's a Meta issue.
Finding out what lands with our customers, what topics they engage with most. We can take the data we get from our emails and ensure we're connecting with our audience better.
I love the seamless integration of the marketing tools and that I'm allowed to work with my team anytime any day of the year. It's really easy to use and I also can't manage my different social medias.
I haven't had any problems with hotspot I just think that maybe to have some tutorials of the platform will be great for beginners
Hotspot has help me to see the metrics of my social media, and the inside of my post to verify which ones are having success and which ones aren't
I like the use of campaigns and trackable links. Also the potential that those 2 resources have to integrate and understand web analytics. Haven't seen similar to campaigns in competitros platforms.
Not being able to access trackable links in the social tab instead having to go to the settings tab, it was confusing at the begining. Locating trackable links associated with social in a more organic place. Personally I need to deep dive in the reports to see if I can get all the answers I need.
It allows the company to integrate team members who work remotely in a streamlined process using social and mailing on a regular basis. We are seeing an increased use of the tool and a good feeling of acceptance from the leadership
I really love the simplicity of Hubspot, just about anyone could pick it up and leverage 75% of the platform right away. The fact that it also allows for those who like to dive deep and really personalize their experience to do so is fantastic. My team was able to build standard templates for our emails and landing pages, which in turn allows us to focus our attention on the content we are creating and sharing out. Hubspot really scales along with you and provides the tools you need as you grow.
There are a few features that I would like to see added, in particular, tracking of files and clicks on landing pages. It would be great it Hubspot partnered with a company like Hotjar and brought those features into their platform as well to really go full circle.
I wanted a single platform to manage the majority of my marketing strategy. As a small marketing team I don't have the time to be going back and forth between multiple solutions to build landing pages, design and send emails or track my website performance. Prior to adopting Hubspot we used one system to send emails on occasion and didn't have any landing pages or really measure our digital marketing performance at all. I've been able to manage our marketing entirely within Hubspot and developed a much clearer picture of our past and present metrics. We have also been able to identify new avenues and high-performing campaigns to focus our attention towards.
The Hubspot marketing automation tool is very easy to use and user friendly
Since I used this tool in my previous company and at that time I didn't find anything to dislike.
Hubspot Marketing Hub solves lots of problems for my marketing and saves lots of time
The chat service is excellent. If I'm having issues with any aspect, the help is always quick.
I would like to see in the social media section suggestions to improve my posts based on the platform.
Recently, they have helped me fix filters for my contact lists.
I believe hubspot is the perfect software for marketers who need to monitor and optimize the investment on advertising. It makes it easy to measure the results of any digital marketing campaign.
So far I haven't encountered anything on hubspot that I don't like.
I can finally measure the ROI of my digital marketing campaigns.
Having all of my marketing tools accessible in one place is fantastic. With one login, I can manage web pages, landing pages, Ads, social media, and more. If I had to rely on different resources, it would be exponentially more challenging
Some more advanced features are only offered in the Enterprise plan. The cost delta between Pro and Enterprise is incredibly steep and too much for a smaller company like ours to justify.
There are many things that Hubspot helps me keep organized. This includes tools for SEO management, marketing analytics, and a whole assortment of Dashboards and custom reports.
Landing page and Email. You can create cool pages with just a free template, and it's also good that you can easily add modules.
I want a setting that automatically closes the form. For example, if 4 applications are received, the deadline will be automatically closed.and I want to freely change the width of the text entry field in the form.
Significantly improve efficiency by reducing man-hours. By creating a workflow, everything can be automated, eliminating mistakes and omissions in work.
HubSpot makes marketing better. I can automate, clone, and quickly drill into campaigns to see how we're doing. It's all-around fabulous.
I'm not as familiar with the reporting as I'd like. Luckily HubSpot offers a crazy-huge academy for things like this ;).
I write A LOT of content, and HubSpot makes it easy to clone and automate my campaigns so I'm not reinventing the wheel every time.
Everything I need in one convenient place - marketing is so easy with Hubspot Marketing Hub. My favourite feature is being able to post to multiple social accounts with one draft :)
The capabilities of Hubspot are endless... and that also means there's A LOT to know and click and use and understand... Maybe a design overhaul for increased simplicity could be considered?
I'm mostly fascinated with the socials tool and the forms tool. Both functions have been beneficial to us in several ways, including collecting internal information accurately and being active across multiple socials with ease.
I've had a great experience with training resources. Hubspot academy has been an invaluable resource. I've also been able to easily acces support via livechat.
I enjoy this software. Anything that isn't available, I've been able to suggest ti the company for considering in future updates.
Organized automated marketing outreach, easily accessed data and reports
Hubspot was built for marketing and you can quickly achieve a sophisticated program with little to no coding experience. Easy to understand interface and new features pop up almost daily.
There are some holes for customization. It's the give and take with a low-code solution. I have been able to find workarounds for everything I need for marketing. There are some outages and issues with reporting that come up more often than I would like.
Automating marketing tasks, easing the handoff from sales to marketing, and reporting. It's easy to work with a team, tons of training and help docs are available so I don't spend a ton of time training others, they can figure it out on their own.
HubSpot workflows have been the best and most useful feature to our team. The workflows allow us to nuture our customers in a complex way and it is easy to review the effectiveness of emails so we can make adjustments and improvements.
We're still working on figuring out how to best integrate our CRM and HubSpot together.
HubSpot has allowed up to improve out email campaigns significantly. It is easy to create emails and design them to look professional and the workflows allow us to customize each type of customer's email campaign experience. We are also able to create landing pages for our events easily and different webpages. We will soon be diving into the chat feature and social media management.