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Keap Logo
Keap
4.3
(Formerly Infusionsoft)
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Keap Reviews & Product Details

Keap Overview
What is Keap?

Formerly known as InfusionSoft, Keap is an all-in-one, cloud-based sales, and marketing software option offering customer relationship management (CRM), marketing automation tools, and eCommerce features. Keap is the preferred platform for small businesses that rely on the platform to streamline sales and manage customer experiences in a single suite. Using Keap, users can segment contact, manage and track customer interaction, send emails, and create tailored campaigns with personalized communication triggers. Users can also use Keap to manage eCommerce with inventory management features, payment gateways, and purchase fulfillment features.

Company Keap
Year founded 2001
Company size 201-500 employees
Headquarters Chandler, Arizona, United States
Social Media
Managed by:
KM
Khalid Mohamed
UX/UI web design
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What Keap is best for?
How does Keap compare to Pipedrive?
What are the pros and cons of Keap?
Keap Product Details
Capabilities
API
Segment
Small Business
Mid Market
Deployment Cloud / SaaS / Web-Based, Mobile Android, Mobile iPad, Mobile iPhone
Support 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support
Training Documentation
Languages English
Keap Features
API Access
Appointment Scheduling
Call Logging
Collaboration Tools
Contact Management
Customer Feedback Management
Customer Segmentation
Customer Support Ticketing
Customizable Dashboards
Data Import/Export
Document Management
Email Marketing
Lead Management
Live Chat
Marketing Automation
Mobile Access
Order Management
Product Catalog
Quotes/Proposals
Reporting & Analytics
Role-Based Access Control
Sales Forecasting
Sales Pipeline Management
Social Media Integration
Survey Management
Task Management
Territory Management
Third-party Integrations
User Permissions
Workflow Automation
Keap Media
Keap video thumbnail
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Keap Screenshots
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Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: December 06, 2025
Keap Logo
1,468 Keap Reviews
4.3 out of 5
Small Business (50 or fewer emp.)
Oct 19, 2021
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Incredibly Detailed"
What do you like best about Keap?

You can do basically anything with infusionsoft

What do you dislike about Keap?

I find that it frequently goes "down" and we aren't ever notified that there will be maintenance happening so it's just in the middle of my workday that it'll go down for an unknown period of time

What problems is Keap solving and how is that benefiting you?

managing an entire customer base

Small Business (50 or fewer emp.)
Oct 15, 2021
 Source
Overall Rating:
5.0
Angela D. avatar
Angela D.
Client Success Manager
Share
"Keap software"
What do you like best about Keap?

The marketing and workflow automation & lead scoring.

What do you dislike about Keap?

Some searching functionality and some reporting aspects.

What problems is Keap solving and how is that benefiting you?

Lead capture and follow up improved with this system and having targeted messages going out based on interests and purchases. Organization of data. Web forms online integrate. And reporting to see metrics in business.

Small Business (50 or fewer emp.)
Oct 15, 2021
 Source
Overall Rating:
5.0
LH
Lindsay H.
Manager
Share
"Very helpful running my business."
What do you like best about Keap?

Campaign capabilities, email editor, customer service

What do you dislike about Keap?

Sometimes difficult to navigate, sometimes difficult to learn

What problems is Keap solving and how is that benefiting you?

Customer automization, email campaigns, subscriptions,

Mid Market (51-1000 emp.)
Oct 09, 2021
 Source
Overall Rating:
5.0
KT
Kevin T.
Healthcare Plan Advisor
Share
"Terrific, it's helped me organize to a large extent"
What do you like best about Keap?

organizational features for prospects and leads

What do you dislike about Keap?

My phone application does not connect very well to others. Clients have a hard time hearing me.

What problems is Keap solving and how is that benefiting you?

Staying in touch with clients and prospects

Mid Market (51-1000 emp.)
Oct 04, 2021
 Source
Overall Rating:
5.0
RD
Rich D.
President
Share
"Incredible... nothing less than incredible!"
What do you like best about Keap?

What I like best about KEAP is... EVERYTHING!!! Like, I love that I can text AND email in the same system. I love using KEAP to set my appointments, create invoices and integrate my online merchant provider to receive payments. I love setting up marketing automation that frees up my time to do the recurring tasks that I no longer have to do or hire someone to do for me! I love that KEAP has integrated landing pages, so I don't have to re-invent the wheel each time I want or need to launch a new targeted campaign. Frankly, I invested over ten years of my life and over $850,000 in building my own SMS & email platform... I am now using KEAP... what's that communicate to you? It should share everything because it matters!!!!

What do you dislike about Keap?

What I don't like so much about KEAP is... well... as a newer certified partner, I feel like there are too many logins and places to go to get the information I need when I need it. Admittedly, KEAP is an extremely robust platform, so I come with compassion and understanding, but there are just too many places to get information. Then, when training for my Certified Partner certification, I was redirected to too many different places to watch training videos. Also, I feel that KEAP could allow us to purchase additional characters in the SMS platform. If we submit 160 characters, the cost is $.04 each SMS message, but if my SMS is between 160 and 320 characters, I would love the option to pay $.08 each. Furthermore, I think KEAP should combine their SMS text box with their eMail system at the time of broadcast so I can do it all in one window. Also, I would like to be able to edit multiple contacts all at once. But, besides these minor inconveniences, there is NOTHING I would change. It was a lot, but that is my ONLY complaint.

What problems is Keap solving and how is that benefiting you?

The main problem we're solving by using KEAP is combing our systems together in one place... It's a CRM tool, a communication tool, a workflow tool, an appointment tool and much, much more... all in one simple system!!!!

Small Business (50 or fewer emp.)
Oct 04, 2021
 Source
Overall Rating:
5.0
JF
Jeremy F.
Account Executive
Share
"Embrace all the tools at your use. I love this system."
What do you like best about Keap?

Landing pages, broadcasting and activity metric insights

What do you dislike about Keap?

Nothing at all. This system seems to have it all.

What problems is Keap solving and how is that benefiting you?

Contact management and prospect creation

Small Business (50 or fewer emp.)
Oct 01, 2021
 Source
Overall Rating:
5.0
Krista B. avatar
Krista B.
Owner
Share
"With Keap I can focus on what matters and have the rest automated"
What do you like best about Keap?

Keap is at it best for their automation. I love how easy it is to setup weekly reminders for my clients, lead generation campaigns and even all the emails that need to go out to all members of my membership. It saves me a shitload of time and money.

What do you dislike about Keap?

lol, that I sometimes have forgotten that I have automated a process ;)

What problems is Keap solving and how is that benefiting you?

Sending weekly notifications to my members, sending a welcome email when someone signs up for a course, or when someone purchases a product.

Small Business (50 or fewer emp.)
Sep 30, 2021
 Source
Overall Rating:
5.0
Renée B. avatar
Renée B.
Co Founder & Business Automation Master
Share
"The Ultimate Sales and Marketing Automation Software for Entrepreneurs"
What do you like best about Keap?

Having worked with over 1000+ businesses over the past 8 years, I've seen the ins and outs of almost every sales and marketing automation software on the market. Most entrepreneurs and small businesses we've worked with turn to Keap as their software of choice because their current solution lacks many of the features/functionality that Keap has built into it natively. Some of the features I like best about Keap are the powerful and customizable customer relationship management (CRM), sales and marketing automations, sales pipeline, broadcasting via email or text message, a business phone line, and appointment setting system - just to name a few! Keap continues to innovate with new features to blend ease-of-use with their powerful tool to make it easy for all entrepreneurs to start, grow, and scale with Keap.

What do you dislike about Keap?

A few years ago the development and innovation of the software seemed to have really slowed down. This created frustration for us and we openly shared this with Keap. Over the past year, we've seen a 180 on the product development speed and have been delighted with the number of new features and product innovation that's being consistently released!

What problems is Keap solving and how is that benefiting you?

As an entrepreneurial small business, you need a robust and agile software to function as the tech backbone of your business - and Keap checks all the boxes! The best part of this software is that it's so versatile we've seen success leveraging Keap to capture and convert leads more efficiently, along with getting paid faster and making more money for every type of business (product-based, service-based, online, or brick-and-mortar businesses).

Small Business (50 or fewer emp.)
Sep 28, 2021
 Source
Overall Rating:
5.0
JO
Jason O.
Software Developer
Share
"Powerful Solution For Small Business Marketing And Sales Automation"
What do you like best about Keap?

The Campaign Builder (Advanced Automations) is a super powerful tool for automating tasks, including marketing. Because I know certain leads are very likely to be interested in certain products, I can use this feature to automate the delivery of timely emails. Putting the offer in front of these leads at the exact right time increases conversion rates. Now that I have the campaign created, I don't have to do anything -- I just receive the order received notifications!

What do you dislike about Keap?

Not a lot to dislike here, it's a very capable system, and the support options (online documentation, chat, phone, facebook, etc.) make it possible to overcome any challenges you run into.

What problems is Keap solving and how is that benefiting you?

It's a sales and marketing automation solution, and no doubt it helps me take care of both of those handily. Keap helps me keep in touch with my clients with the right message at the right time, and that, for me, translates into increased sales.

Small Business (50 or fewer emp.)
Sep 27, 2021
 Source
Overall Rating:
5.0
CM
Cindy M.
Broker/Owner
Share
"Fabulous CRM! Especially for realtors"
What do you like best about Keap?

How easy it is to maintain a database of 4200 and incorporating campaigns, etc., for marketing purposes. Seriously, I'd be lost without this software. I love being able to categorize people into separate groups to receive different messaging, the ease of updating, and the terrific campaigns are the best!

What do you dislike about Keap?

Not much, in fact I can't think of anything. This software works so well for my entire brokerage! I assume you have the ability to text, but I haven't incorporated that yet.

What problems is Keap solving and how is that benefiting you?

Benefits are numerous, targeted marketing to different audiences, campaigns with grace and ease, MyDay is invaluable, and notes and tasks are easy!