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Keap Logo
Keap
4.3
(Formerly Infusionsoft)
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Keap Reviews & Product Details

Keap Overview
What is Keap?

Formerly known as InfusionSoft, Keap is an all-in-one, cloud-based sales, and marketing software option offering customer relationship management (CRM), marketing automation tools, and eCommerce features. Keap is the preferred platform for small businesses that rely on the platform to streamline sales and manage customer experiences in a single suite. Using Keap, users can segment contact, manage and track customer interaction, send emails, and create tailored campaigns with personalized communication triggers. Users can also use Keap to manage eCommerce with inventory management features, payment gateways, and purchase fulfillment features.

Company Keap
Year founded 2001
Company size 201-500 employees
Headquarters Chandler, Arizona, United States
Social Media
Managed by:
KM
Khalid Mohamed
UX/UI web design
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Crevio
Sponsored
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What Keap is best for?
How does Keap compare to Pipedrive?
What are the pros and cons of Keap?
Keap Product Details
Capabilities
API
Segment
Small Business
Mid Market
Deployment Cloud / SaaS / Web-Based, Mobile Android, Mobile iPad, Mobile iPhone
Support 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support
Training Documentation
Languages English
Keap Features
API Access
Appointment Scheduling
Call Logging
Collaboration Tools
Contact Management
Customer Feedback Management
Customer Segmentation
Customer Support Ticketing
Customizable Dashboards
Data Import/Export
Document Management
Email Marketing
Lead Management
Live Chat
Marketing Automation
Mobile Access
Order Management
Product Catalog
Quotes/Proposals
Reporting & Analytics
Role-Based Access Control
Sales Forecasting
Sales Pipeline Management
Social Media Integration
Survey Management
Task Management
Territory Management
Third-party Integrations
User Permissions
Workflow Automation
Keap Media
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Keap Screenshots
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Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: December 04, 2025
Keap Logo
1,468 Keap Reviews
4.3 out of 5
Small Business (50 or fewer emp.)
Dec 29, 2022
 Source
Overall Rating:
5.0
CS
Camille S.
Business Owner
Share
"Keap Helps Me Run My Business!!"
What do you like best about Keap?

Keap has helped me automate many mundane processes in my business. These are essential tasks that I don't have to DO anymore!! It also helps me keep track of my leads and sales, so I don't have to hunt down my numbers.

What do you dislike about Keap?

As with any software, there are going to be issues from time to time. Keap is no different in that regard, but I know that they care and work hard to resolve those issues quickly and effectively.

What problems is Keap solving and how is that benefiting you?

The main problem I've solved is nurturing my leads and tracking my sales. I've got reports so that I can see how my sales THIS month compare to the same month last year and the year before. This has been invaluable to me.

Enterprise (> 1000 emp.)
Dec 16, 2022
 Source
Overall Rating:
5.0
TW
Troy W.
Technical Project Coordinator
Share
"It incorporates a wide variety of artistic advertising techniques"
What do you like best about Keap?

Thanks to Keap's social media management tools, I can systematically serve and monitor my clientele in a previously impossible way. Simply put, it allows me to know my target market so I can effectively advertise my services on social media, popular websites, and other high-traffic areas. It's a sales funnel and diagnostic for various search processes that examine potential client events or profiles

What do you dislike about Keap?

While I prefer not to wait long between updates, programs must be periodically tweaked for improvement.

What problems is Keap solving and how is that benefiting you?

Thanks to this program, we have expanded our customer base; it may be the most effective marketing management software we have ever used. Keap has several valuable features that have helped us achieve top-notch results across our social media platforms. It's easy to use and has a solid design, so you can manage your marketing strategies effectively and potentially gain more customers. In short, it can be trusted; it has proven excellent and will improve your needs management methods.

Small Business (50 or fewer emp.)
Nov 29, 2022
 Source
Overall Rating:
5.0
DB
Derik B.
Credit Coach
Share
"Keap has helped me put food on the table for a year"
What do you like best about Keap?

The most helpful aspect of Keap is the ability to set up campaigns with tags and triggers and then sync to FYF dialer to be able to call text and email quite quickly.

What do you dislike about Keap?

Honestly, I am still not super well versed in the back end of Keap but what I know that is frustrating is when we get emails blocked despite all efforts to eliminate spam triggers.

What problems is Keap solving and how is that benefiting you?

Keap is solving the problems of lead management and organization as a true CRM. With thousands of leads to keep up with, it makes it possible to know exactly who talked to who and when.

Small Business (50 or fewer emp.)
Nov 04, 2022
 Source
Overall Rating:
5.0
Jeff C. avatar
Jeff C.
Ceo
Share
"Easily Transition to automating your business."
What do you like best about Keap?

The automation of all of the different products & Services needed to run a small business. CRM, phone number and text in the app or desktop, email, scheduling, quotes, invoices, estorefront, Payment Gateway, the complete A2Z for a local business.

What do you dislike about Keap?

That's the thing over the four years, I have seen them fill the gaps in their software and become the complete solution for local businesses.

What problems is Keap solving and how is that benefiting you?

Keap helps you by staying organized with less people in the office. It helps automate routine tasks like text and emails to clients to make sure they show up on time or pay their bill, etc. Keap plugs the hole in our bucket of business.

Small Business (50 or fewer emp.)
Oct 22, 2022
 Source
Overall Rating:
5.0
RB
Ronda B.
Owner
Share
"Managing the Customer Journey"
What do you like best about Keap?

I love the ease of automation from first contact through every step of the customer journey. We are able to keep track of where they are and clearly meet their needs.

What do you dislike about Keap?

Some of the automation can be tricky, but easily manage. I would love to send text broadcasts or even voice broadcasts through the system of automation.

What problems is Keap solving and how is that benefiting you?

organization has been system used and now we have more time for higher level tasks.

Small Business (50 or fewer emp.)
Oct 11, 2022
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Good Product"
What do you like best about Keap?

the m400 suite gives us the ability to manage all of our contacts and integrate the API into our internal systems to manage payments and access

What do you dislike about Keap?

Sometimes it will be hard to use or understand. Downtimes often approach unacceptable levels

What problems is Keap solving and how is that benefiting you?

The downtime issue is something that is an ever evolving issue that they are always working on

Small Business (50 or fewer emp.)
Oct 05, 2022
 Source
Overall Rating:
5.0
BC
Brian Del Terzo C.
Administrator
Share
"A versatile CRM that meets the needs of businesses of all shapes and sizes!"
What do you like best about Keap?

The vast number of integrations with other solutions makes Keap an excellent resource for creative campaigns and business solutions. From lead management to email campaigns, to VOIP and Gmail integrations, Keap covers all of our specific needs and makes it easy to integrate beyond those immediate needs when necessary.

What do you dislike about Keap?

There isn't really anything that I dislike, however it would be a time saver to be able to import multiple emails into a campaign rather than building each email individually, and for basic users that require only access to contact records, a simpler contact view would be nice to see. I think there is a very nice basic view availabe to lower level Keap users, but for those users that require all the bells and whistles available within the Keap/Infusionsoft solution, the basic user view is not available.

What problems is Keap solving and how is that benefiting you?

Lead management, prospect and client nurturing. It's easy to create automation and develop relationsships with other companies and solutions as a result of the versatile options available.

Small Business (50 or fewer emp.)
Sep 01, 2022
 Source
Overall Rating:
5.0
CP
Cheri P.
President
Share
"Many Hands Make Light Work!"
What do you like best about Keap?

I love the fact that KEAP helps us automate much of the follow up that might otherwise be forgotten or missed. We can streamline processes, put people in nurturing campaigns and make sure we are touching bases on a consistent basis.

What do you dislike about Keap?

It is a little confusing at first and does take a bit of time to get ramped up- this is something we have worked through. A ROBUST tool requires a ROBUST investment of time and energy!

What problems is Keap solving and how is that benefiting you?

Follow up, nurturing campaigns, call reminders, marketing tools, staying in communication with segmented lists, lining out promotions for segments of our list, troubleshooting with segments (people using different processing devices for example)

Small Business (50 or fewer emp.)
Aug 31, 2022
 Source
Overall Rating:
5.0
PH
Pamela H.
Private Virtual Assistant
Share
"Virtual Assistant uses KEAP for several Clients"
What do you like best about Keap?

KEAP helps me automate businesses for my clients. I can capture leads with multiple opt ins create products and automate product delivery and email delivery for campaigns. The referral partner feature lets you automate the referral process.

What do you dislike about Keap?

KEAP will at times make a contact as opted out if it does not appear engaged which is not always desired

What problems is Keap solving and how is that benefiting you?

Marketing solutions and invoicing are make convenient and easy to use.

Small Business (50 or fewer emp.)
Aug 18, 2022
 Source
Overall Rating:
5.0
Demian H. avatar
Demian H.
Managing Director
Share
"Great Product, Great Community!"
What do you like best about Keap?

The ability to create almost endless automation of emails and other business tasks is incredible. For me what was overwhelming was where to start, but thanks to the community and the availability of endless examples and articles I could quickly figure out where to focus my efforts. For anyone starting with Keap, I highly recommend doing one of the Keap Academy workshops to get you going!

What do you dislike about Keap?

The only thing that I have struggled with so far is that the double opt-in email is not very customisable and therefore I struggled to implement it into my workflow but that's where the community came in and helped with suggestions.

What problems is Keap solving and how is that benefiting you?

Keap is making it easier for me to provide a "high touch" experience for my customers which I was lacking in before. I am hoping that over time it will help me generate more leads and assist in the "nurturing" process. I would like to look back and say that thanks to Keap I was able to get "true fans" faster with less effort by automating a lot of the repetitive tasks involved in creating a community.