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Keap Logo
Keap
4.3
(Formerly Infusionsoft)
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Keap Reviews & Product Details

Keap Overview
What is Keap?

Formerly known as InfusionSoft, Keap is an all-in-one, cloud-based sales, and marketing software option offering customer relationship management (CRM), marketing automation tools, and eCommerce features. Keap is the preferred platform for small businesses that rely on the platform to streamline sales and manage customer experiences in a single suite. Using Keap, users can segment contact, manage and track customer interaction, send emails, and create tailored campaigns with personalized communication triggers. Users can also use Keap to manage eCommerce with inventory management features, payment gateways, and purchase fulfillment features.

Company Keap
Year founded 2001
Company size 201-500 employees
Headquarters Chandler, Arizona, United States
Social Media
Managed by:
KM
Khalid Mohamed
UX/UI web design
Keap Categories on Findstack
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Crevio
Sponsored
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Free plan available
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What Keap is best for?
How does Keap compare to Pipedrive?
What are the pros and cons of Keap?
Keap Product Details
Capabilities
API
Segment
Small Business
Mid Market
Deployment Cloud / SaaS / Web-Based, Mobile Android, Mobile iPad, Mobile iPhone
Support 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support
Training Documentation
Languages English
Keap Features
API Access
Appointment Scheduling
Call Logging
Collaboration Tools
Contact Management
Customer Feedback Management
Customer Segmentation
Customer Support Ticketing
Customizable Dashboards
Data Import/Export
Document Management
Email Marketing
Lead Management
Live Chat
Marketing Automation
Mobile Access
Order Management
Product Catalog
Quotes/Proposals
Reporting & Analytics
Role-Based Access Control
Sales Forecasting
Sales Pipeline Management
Social Media Integration
Survey Management
Task Management
Territory Management
Third-party Integrations
User Permissions
Workflow Automation
Keap Media
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Keap Screenshots
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Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: December 30, 2025
Keap Logo
1,468 Keap Reviews
4.3 out of 5
Small Business (50 or fewer emp.)
Mar 23, 2022
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Powerful all-in-one automation software for small businesses"
What do you like best about Keap?

Built with small businesses' needs in mind, it has everything a small business owner will need to run and grow a business: CRM, marketing, eCommerce, analytics, automation, integration with other apps and more.

What do you dislike about Keap?

Email deliverability aspect; not as lenient as other platforms.

What problems is Keap solving and how is that benefiting you?

Automated repetitive and numerous manual tasks, organized clients' and prospects' data better, built personalized marketing campaigns, etc.

Small Business (50 or fewer emp.)
Mar 16, 2022
 Source
Overall Rating:
5.0
FH
Felicia H.
Owner/President
Share
"KEAP gave me the confidence to grow my business"
What do you like best about Keap?

Everything is in one place and it makes day to day tasks and follow up with clients easy. I was able to use the CRM for my business and implement it with many of my clients to help solve their business problems.

What do you dislike about Keap?

Appointment Calendar. Not enough flexibility

What problems is Keap solving and how is that benefiting you?

Replacing repetitive time-consuming tasks with automation, solution for business phone, targeted communications with campaigns and text broadcasts, and tracking leads with sales pipelines.

Mid Market (51-1000 emp.)
Mar 12, 2022
 Source
Overall Rating:
5.0
SA
Sharry A.
Business Consultant
Share
"CRM Built for Email Marketing Automations with Easy Automations"
What do you like best about Keap?

Keap is an affordable marketing platform that helps to automate business marketing sales, and email campaigns. Easily Create beautiful landing pages for automated workflows, and send messages to business leads. Keap enabled to test out multiple versions of marketing messages to see which converts the highest. Take control over marketing with Keap in low budget.

What do you dislike about Keap?

Keap is the secure CRM built for email marketing automations. With Keap i can send automated text message broadcasts and capture leads.

What problems is Keap solving and how is that benefiting you?

Keap is an email marketing platform that enables you to create, send and track emails. Send new emails, text message broadcasts and newsletters with ease. Keap’s advanced automation tools allow you to build complex sales funnels that help bring leads into your sales pipeline and convert them into customers. Build an automated sales pipeline that automatically sends series of emails to warm up your prospects and get them interested in products.

Small Business (50 or fewer emp.)
Feb 25, 2022
 Source
Overall Rating:
5.0
HO
Heather O.
Diamond Club Community Coordinator
Share
"Innovative, easy to use, and with an amazing community that surrounds it."
What do you like best about Keap?

The interface is extremely user-friendly and intuitive. Keap will provide help along the way - especially the double-check tool before publishing Campaigns. I've used other automation through Mailchimp and constant contact. Keap has a way of making it way more manageable than the others. The user groups and community that surround it are also really helpful.

What do you dislike about Keap?

Changes can come through quickly and not with a lot of notice. As someone who uses it both for my personal business and clients, sometimes being able to have a week or two heads up would be beneficial.

What problems is Keap solving and how is that benefiting you?

Client follow up & retention. Feedback gathering from clients. Lead gathering and follow-up. These have saved us countless billable staff hours. Having easy automation that can follow up for us and send reminders for onboarding tasks is the biggest help.

Small Business (50 or fewer emp.)
Feb 24, 2022
 Source
Overall Rating:
5.0
Vall P. avatar
Vall P.
Head Product Developer At Otis Oat Milk
Share
"Easy to use."
What do you like best about Keap?

Keap is becoming popular now a days, its good marketing suites for all small businesses and marketers. Its interface and UI is very user-friendly and customizable. Very well organize CRM software as compared to other competitors. I have been using it since it was formerly Infusionsoft. The automated process makes things more clear and fast forward .

What do you dislike about Keap?

Occasionally it lags for some features have some bugs and glitches. Also, the need to add report automation features. I think they can easily improve in these areas. Overall, didn’t find any problem, if there will be problems, I think online tutorials will help me a lot.

What problems is Keap solving and how is that benefiting you?

I highly recommend to small business and marketing people to use Keap. If you use accurately, you can easily save your time. The price is also somehow manageable. We have been running this software for more than 2 years and are doing all the tasks directly from Keap no need to buy another marketing software. Data organization is quite easy and its import to excel is very fast.

Small Business (50 or fewer emp.)
Feb 22, 2022
 Source
Overall Rating:
5.0
Raine B. avatar
Raine B.
Marketing Manager
Share
"Great System With Everything You Need"
What do you like best about Keap?

Keap allows you to do everything you would need to as a marketer. It has an easy interface to work with, customizable widgets on your home screen, and a straightforward campaign builder. I've been using it for over two years (when it was formerly Infusionsoft), and they are constantly updating it to have better and more features. I can't see myself using any other CRM software at this point.

What do you dislike about Keap?

There is a learning curve if you've never worked in Keep before. Some of my colleagues think the interface is not very clear because there are many settings and buttons to choose from. I think after using it for a month, you will find value in this great CRM.

What problems is Keap solving and how is that benefiting you?

Everything you need as a marketer is in one software. You can build and automate campaigns, schedule email broadcasts, organize your data, create excel sheets, link your website form's to Keap, and more. You don't even need to leave this software to do anything else other than run ads and post on social media.

Small Business (50 or fewer emp.)
Feb 18, 2022
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Excellent software"
What do you like best about Keap?

The comprehensive nature of this CRM software is great.

What do you dislike about Keap?

It does take a while to learn its 'ins and outs' - but every worthwhile game is like that.

What problems is Keap solving and how is that benefiting you?

I love the way it collects the contacts once an automation is running.

Small Business (50 or fewer emp.)
Feb 17, 2022
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Keap Max Classic"
What do you like best about Keap?

Ability to set reminder tasks, tagging customers and prospects for upcoming events/promos.

What do you dislike about Keap?

We seem to get a lot of spam. And it would be nice to have spell check when creating an email from the customer's profile. Not able to set send date from email.

What problems is Keap solving and how is that benefiting you?

We seem to get a lot of spam. Keeping in contact with prospects of long periods of time pays off.

Small Business (50 or fewer emp.)
Feb 17, 2022
 Source
Overall Rating:
5.0
PA
Patrick A.
Managing Director
Share
"Best for business"
What do you like best about Keap?

It works for me automatically when I am away from my desk. Automated emails are sent to my prospects and clients to ensure we are front of mind. I haven't been able to find another system that is better for what I need.

What do you dislike about Keap?

If you copy a campaign, you have to go through every sequence to turn it on. As a copy, you don't need to make too many changes, so it would be better if there was a quick complete button or equivalent.

What problems is Keap solving and how is that benefiting you?

Keeping in touch with prospects and clients in a rhythmic way enables us to streamline our communication making us more productive and this has increased business performance.

Small Business (50 or fewer emp.)
Feb 17, 2022
 Source
Overall Rating:
5.0
CC
Cheryl C.
Ceo/Co Owner
Share
"Game changer for our leads funnel!"
What do you like best about Keap?

Everything is automated and tagged. Now, we never miss following up on a lead. We appreciate the way the pipeline looks and how we can document all our contact with clients easily within their records.

What do you dislike about Keap?

Sometimes there can be some glitches that can be confusing. And still do not really use the group texting feature as we are having a hard time getting people to opt in. We wish there was a way for us to opt clients in, if they have already opted in through our former platform.

What problems is Keap solving and how is that benefiting you?

With Keap, we no longer lose any leads. We used to try to track with Google Sheets and it got overwhelming. We like that we can tag customers and retarget whenever we want. Also, I now know if my FB Ads are working since it tracks all my leads to one landing page.