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Reply
Reply - drive your revenue growth with AI
4.6
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Reply Reviews: 4.6/5 — Highly Rated

Reply Overview
What is Reply?

Reply.io helps sales teams book more meetings with less effort using AI-powered, multichannel outreach.
It’s a sales engagement platform built to help reps and agencies connect with the right prospects, start conversations at scale, and book more meetings — all without the manual work.
Use AI to find leads, write emails, follow up across channels, and even chat with website visitors, automatically. Perfect for growing sales teams, agencies, and anyone tired of chasing cold leads.

Key features:
- AI SDR that works for you → Learns your product, finds ideal customers, personalizes outreach, engages across channels, handles replies, and books meetings, even in multiple languages.
- Built-in B2B database → Access 1 billion+ contacts with verified data, enrichment, and smart targeting.
- Multichannel outreach → Automate email, LinkedIn, SMS, WhatsApp, calls, and more, all from one place.
- Findy Chrome Extension → Find and reach out to leads directly from LinkedIn. Validate emails, make calls, sync with your CRM.
- AI-powered personalization → Let AI write high-converting sequences and replies that sound human (and relevant).
- Email Deliverability Suite → Keep emails out of spam with built-in warm-up, health checks, SPF/DKIM/DMARC monitoring, and more.

What makes Reply different:
- Your own AI SDR that doesn’t just automate, It actually learns your product and adapts your outreach.
- Whitelabel available. Perfect for agencies that want to offer a branded solution.
- Agency Growth Hub. Purpose-built tools for lead gen agencies: dashboard, API, client management, bulk actions.

Who it’s for:
- Sales teams looking to scale outreach without hiring more reps.
- Agencies offering lead generation and outreach services to clients.
- Founders or solo sellers who need more conversations, faster.
- Businesses with multilingual audiences who need global outreach.

Loved by 3,000+ teams worldwide & G2 Top 50 Sales Product of 2024.

Company Reply
Year founded 2016
Company size Myself Only employees
Headquarters San Jose, California
Social Media
Reply Categories on Findstack
HubSpot Sales Hub CRM Software logo
HubSpot Sales Hub
4.4
(11,019)
Free plan available
If you want to supercharge your sales process, Hubspot Sales Hub is a powerful and seamless solution t... Learn more about HubSpot Sales Hub
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Reply Product Details
Capabilities
AI
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based, Mobile Android, Mobile iPad, Mobile iPhone
Support Chat, Email/Help Desk, FAQs/Forum, Knowledge Base
Training Documentation
Languages English
Reply Features
A/B or variant testing (e.g., subject lines, content)
A/B Testing
A/B testing of outreach / messaging
Account / sender management (multi-account)
Account warm-up features
AI assist in copywriting/personality of outreach
AI-powered personalization / message generation
AI voice / voicemail automation
Analytics and Reporting
Analytics / Reporting dashboards
Appointment Scheduling
Automated Dialing
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Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: October 31, 2026
Reply Sales Engagement Software logo
1,202 Reply Reviews
4.6 out of 5
Small Business (50 or fewer emp.)
Feb 08, 2021
 Source
Overall Rating:
4.5
BR
Ben R.
Partner
Share
"Reply.io is a lifesaver."
What do you like best about Reply?

It's a very simple tool, but provides organized and seamless sequences and tracking. To be able to run campaigns in the background saves me time well in excess of the price.

What do you dislike about Reply?

It is less than accurate in automatically categorizing certain subscriber feedback, such as interest and opt-outs. I manage those manually without much trouble.

What problems is Reply solving and how is that benefiting you?

My business involves staying in touch with a certain audience on a periodic basis with short drips. Reply.io is ideal for this.

Small Business (50 or fewer emp.)
Jan 28, 2021
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Love Reply.io"
What do you like best about Reply?

I've been using Reply for a few moths now and so far the experience with the platform was nothing less than exceptional. Love to see new updates happening on a regular basis.

What do you dislike about Reply?

Sometimes the platform can be glitchy, but the support team was always there to support me.

What problems is Reply solving and how is that benefiting you?

Sales Outreach

Small Business (50 or fewer emp.)
Jan 28, 2021
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Solid email automation tool!"
What do you like best about Reply?

It's fast, it's easy to use, it validates, and we make great sequences. Support team is topnotch as well, and knowledgebase, FAQ, etc are good. The reporting is very detailed and I really like seeing my open rate look so good. Additional functionalities for calls, SMS, etc are very cool as well ALTHOUGH I have not made much use of them yet. But I fully expect to.

What do you dislike about Reply?

We are not fully directly engaged in using Reply.io in our main workflow, but I am working on making more/better use of it and its feature set (it solved our primary problem of wanting to automate email outreach intelligently, and it'll be useful for simplifying LinkedIn outreach as well). I know that the following is not a purpose that Reply was built for, but I do know there are other sequencing tools out there that offer functionalities for lead hunting and whatnot, so that could be possibly nice. But I understand how it may not fit in here.

What problems is Reply solving and how is that benefiting you?

The product line we use this for is a startup, and so we wanted to be able to hit the ground running with regards to an automated outbound outreach process while having a very small team, with the focus needing to be spent on getting demos and closing deals. It's absolutely helping there. We also needed to reach lots of people (lots and lots of emails) intelligently, without being spam.

Small Business (50 or fewer emp.)
Jan 25, 2021
 Source
Overall Rating:
4.5
JW
James W.
President
Share
"Met all of my expectations thus far!"
What do you like best about Reply?

The simplicity of sending emails, and then the confidence they will reach their destination. It was a reason why we moved off of maybe the most well known mail service, because we just had so many issues with successful deliveries. So far so good! The onboarding was really good too.

What do you dislike about Reply?

I don't know that we've used it long enough to have many dislikes, it's been about 6 months so maybe we won't have much to complain about. One thing that was just a learning curve for us was some of the UI, and also it's hard to find how to export contacts, not even sure yet if we are able to do that on our own...

What problems is Reply solving and how is that benefiting you?

We needed a better mail delivery service for basic prospect and customer engagement. That has increased significantly and we've been very happy with the results thus far.

Small Business (50 or fewer emp.)
Jan 25, 2021
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Excellent Drip Email Tool and Campaign Manager with Responsive Customer Service"
What do you like best about Reply?

Easy to utilize sequence wizard, strong email analytics and reporting, and excellent customer service.

What do you dislike about Reply?

The Salesforce integration had some initial rough edges that required extensive trouble shooting with our CRM team. The Reply team was very helpful though in setting up the correct mapping, and data from Reply now flows seamlessly between Salesforce and Reply.

What problems is Reply solving and how is that benefiting you?

Reply has streamlined our process for both cold outreach and inbound handling, ensuring qualified leads are served a number of effective touchpoints. Most importantly, sequences can be customized to prompt a specific task from the sales person (i.e a LinkedIn connection request, phone call, text message) that adds a human touch to the otherwise automated outreach.

Mid Market (51-1000 emp.)
Jan 22, 2021
 Source
Overall Rating:
4.5
AR
Anya R.
Head Of Influencer Marketing
Share
"Killer tool for keeping your influencers engaged"
What do you like best about Reply?

Easy to get started 🙋🏻‍♀️ Reasonable pricing 💵 Stellar support 🙌 Great analytics📊 Here is my full video review: 🎥 https://youtu.be/GLJa6wWwOnw

What do you dislike about Reply?

Messages occasionally get caught by spam filters I would prefer more options for closing the sequence (rather than just the lead replied)

What problems is Reply solving and how is that benefiting you?

Influencer Marketing program recruiting, onboarding, campaign management, and reminders

Small Business (50 or fewer emp.)
Jan 21, 2021
 Source
Overall Rating:
4.5
Jonathan C. avatar
Jonathan C.
Director
Share
"Good, simple and effective tool for recruitment"
What do you like best about Reply?

The simple follow up action and the reminders

What do you dislike about Reply?

Possibly the function of adding people on Linkedin automatically as one of the steps

What problems is Reply solving and how is that benefiting you?

Reaching more candidates and clients, quicker

Mid Market (51-1000 emp.)
Jan 07, 2021
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Highly recommend"
What do you like best about Reply?

The chat is with a real person NOT a bot. The live chat is responsive and intelligent normally resolving my issues quickly. The actual product is a great tool for recruiting and resourcing as well as general sales activities.

What do you dislike about Reply?

The chrome extension could be improved, it can be slow OR slow down the browser. The tool finds work email addresses not personal ones. For recruiting I will use other tools to find this info.

What problems is Reply solving and how is that benefiting you?

Targeting mass emails, CRM, creating streamlined campaigns and getting useful metrics like open rate / click / opened but not replied. All this helps me with improving communications to prospects.

Small Business (50 or fewer emp.)
Jan 05, 2021
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Satisfy from the software at all!"
What do you like best about Reply?

The customer service, was easy to operate.

What do you dislike about Reply?

Actually nothing, everything is good, thank you.

What problems is Reply solving and how is that benefiting you?

They have all the knowledge and guides I need in addition to the service, that's awesome.

Small Business (50 or fewer emp.)
Dec 30, 2020
 Source
Overall Rating:
4.5
PK
Pranshu K.
Founder
Share
"Great tool for outbound"
What do you like best about Reply?

- Live Support - this is more important than you'd expect specially for companies which are using such tools for the 1st time - Linkedin chrome extension: This helps save me a ton of time for the SDR. You can create a linkedin-message step in your outbound cadence and the extension will automatically open the lead's profile and type the basic message for you - Email validation feature - Auto-suggestions for improving email content

What do you dislike about Reply?

- Email open tracking is broken. It increases the email open rate count even if I open it. Makes the complete metric irrelevant. We are getting 80% open-rates in most of our campaigns which is obviously incorrect. Not sure how other tools are handling this - Does not integrate with hubspot - there's a manual step needed to upload and extract data from hubspot, if you dont want to use zapier. I was told that hubspot integration would happen in 2020 but they havent picked this up yet. - Lack of any video-driven outbound feature - They have included an email validation feature but it is pretty basic right now

What problems is Reply solving and how is that benefiting you?

Running the complete outbound process: - Able to create a process with multiple touchpoints across channels for SDR team to follow - Able to personalize different communications (linkedin, email etc.) - Get metrics around different campaigns - Able to include other outreach steps like phone call, linkedin follow up etc.

Small Business (50 or fewer emp.)
Dec 11, 2020
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Great tool to organize email outreach and help make it more effective"
What do you like best about Reply?

It is really easy to create a sequence. I also love the way you get immediate feedback on a number of aspects of your email to show the potential for a response. Received responses at a much higher rate than other tools we have used. Their email validating service has been very accurate as well which has been helpful.

What do you dislike about Reply?

Just be aware that during the two week trial period you can only contact 300 people, as this was not overly clear to me.

What problems is Reply solving and how is that benefiting you?

Keeping email outreach well organized as well as increasing responses significantly relative to previous tools we were using (mail merge). Tracking is also important and seems to be accurate (mail merge did not seem to be).

Small Business (50 or fewer emp.)
Dec 07, 2020
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"A complete tool to help lead generation"
What do you like best about Reply?

Possibility of associating several contact channels in the same sequence

What do you dislike about Reply?

I would like to have the possibility of migrating a contact in a sequence which mixes manual and automatic events and gives statistics for both

What problems is Reply solving and how is that benefiting you?

The tool allows me to better target my customers with personalized messages

Small Business (50 or fewer emp.)
Dec 05, 2020
 Source
Overall Rating:
4.5
Jason E. avatar
Jason E.
Founder And President Of Dn Advisor (Domain Name Advisor)
Share
"So far, so GREAT!"
What do you like best about Reply?

What I like best is...The Multi-Channel outreach

What do you dislike about Reply?

What I dislike the most about Reply.io....It Needs more integrations Especially with CRM's & other tools like Hunter.io & Seamless.ai

What problems is Reply solving and how is that benefiting you?

The problem I am solving with Reply.io is making sure I get on the phone with prospects... Reply.io allows me to prevent a prospect from moving onto a campaign's next steps unless I physically log a call...Which is great for seller hesitation or procrastination.

Small Business (50 or fewer emp.)
Dec 03, 2020
 Source
Overall Rating:
4.5
TA
Thomas A.
Founder
Share
"Reply is great!"
What do you like best about Reply?

I like that it sends directly from my email. This makes it easier to keep a conversation going.

What do you dislike about Reply?

We had a little trouble getting started, onboarding wasn't very intuitive.

What problems is Reply solving and how is that benefiting you?

Effective cold outreach that leads to conversations

Small Business (50 or fewer emp.)
Nov 28, 2020
 Source
Overall Rating:
4.5
MW
Myles W.
Marketing Manager
Share
"Very intuitive interface"
What do you like best about Reply?

User interface for sequence building and split testing and reporting. I like how they have pre-built templates ready to go to get the ball rolling.

What do you dislike about Reply?

I haven't found anything to dislike so far in using the software.

What problems is Reply solving and how is that benefiting you?

Automating outreach to my prospects via email and helps me stay on track with phone and LinkedIn outreach as well.

Small Business (50 or fewer emp.)
Nov 16, 2020
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Intuitive, simple to use, multi-functional and affordable"
What do you like best about Reply?

The system is remarkably easy to use and understand, their support staff are incredibly helpful (and there are a lot of resources available regarding questions). It's a good mail-sending service if you want to keep costs down and value up, and is a good system to use especially for someone who is new to using any kind of mass-emailing or CRM

What do you dislike about Reply?

There can be issues connecting pseudo emails to one's accounts, at the start. Frequent updates and development are great for new features, but sometimes features that you rely on for your current processes are removed without much notice. However, as mentioned previously, this can be cleared up with their support.

What problems is Reply solving and how is that benefiting you?

Maintaining a consistent outbound marketing drive has been helpful in securing consistent new leads. The affordability and simplicity allows us to explore further contact data automation and integrations, as well as higher-value sales opportunities

Small Business (50 or fewer emp.)
Nov 03, 2020
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Reply Review"
What do you like best about Reply?

The cost is much less than Outreach or Salesloft and the Reply team is constantly trying to improve their product.

What do you dislike about Reply?

There are a few features the other companies have that Reply does not.

What problems is Reply solving and how is that benefiting you?

B2B Lead generation. I like that the software is easy to use and easy to setup.

Small Business (50 or fewer emp.)
Nov 03, 2020
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"A great product for email sequencing"
What do you like best about Reply?

I work in a sales role and use this product for cold outreach. I like the various features that allow customizations of email sequences. In particular, this product helps me stay on top of follow-ups to outreach emails.

What do you dislike about Reply?

I would like more customization of formatting and the ability to review each email individually and add any customization as they go out (This is a feature Hubspot has that I really liked). I would also like the ability to write a few different email variations and have them sent out to the list - this would help make the emails less salesy when reaching out to multiple people at the same organization.

What problems is Reply solving and how is that benefiting you?

I'm reducing the amount of time needed to do cold outreach

Small Business (50 or fewer emp.)
Oct 16, 2020
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Sensational service"
What do you like best about Reply?

The support is market-leading , the team are formidable Jelena, Ollie, Alexandr and Olga have been instrumental in the success of the business with help in doing things better and trouble-shooting issues - Jelena today has shown an old dinosaur how to split text in an excel column avoiding manual process and because I failed to do it - she took it on herself - Team are incredible, really appreciate them and what they do for our business.

What do you dislike about Reply?

System can be clunky in moving 'people' between sequences. Would be great to be able to tag a person with keywords and then add keywords to a sequence and automatically pull them in.

What problems is Reply solving and how is that benefiting you?

Reaching 100s of people at the same time to get product in front of potential buyers saving huge amounts of time. The structured follow-up is of huge benefit, not letting opportunities go awry.

Small Business (50 or fewer emp.)
Sep 22, 2020
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"detailed and thorough help"
What do you like best about Reply?

reply.io was thorough and followed through in helping me solve the problem that I was having. They kept in contact all day until the problem was resolved.

What do you dislike about Reply?

I was given many guide pages and places to check for where the problem was, but it would have been helpful and efficient to hop on a video call to find the root of the problem or eliminate what was potentially causing the problem.

What problems is Reply solving and how is that benefiting you?

reply.io solves the problem of keeping email sequences for outreach all in one place. It's beneficial to be able to be able to link multiple email addresses into one account.

Mid Market (51-1000 emp.)
Sep 15, 2020
 Source
Overall Rating:
4.5
CM
Chris M.
Founder
Share
"Great way to kick-start relationships with your chosen audiences"
What do you like best about Reply?

It's an easy to use tool that is consistently being upgraded to meet user expectations and demands. The customer service is amongst the best across any marketing tool I have used.

What do you dislike about Reply?

The stats section UI could be improved and integration with other tools could make life less manual.

What problems is Reply solving and how is that benefiting you?

The main problem we are solving is creating and building relationships with new audiences and increasing brand reach and awareness.

Small Business (50 or fewer emp.)
Sep 15, 2020
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Huge time saver."
What do you like best about Reply?

Its automated but it looks personal. We send a lot of emails out that are very similar. We use reply to send them out in but it's very easy to customize the emails so they look personal. You can also set up what time of day they go out as well. Then you can track opens and clicks to see who is actually reading and interacting with them even when they don't reply. Reply has been very helpful and has saved us a lot of time. Made it easier to scale our marketing and sales division.

What do you dislike about Reply?

I guess they could give it away for free, but the price is very fair.

What problems is Reply solving and how is that benefiting you?

None

Small Business (50 or fewer emp.)
Sep 14, 2020
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Reply has made my email communication a breeze!"
What do you like best about Reply?

I really appreciate the simplicity of using Reply.

What do you dislike about Reply?

Some features are not easy to understand but the Customer Support Team is great and always go above and beyond to resolve any issues/questions that I have.

What problems is Reply solving and how is that benefiting you?

Reply allows me to become more efficient in my day to day communication with customers.

Small Business (50 or fewer emp.)
Sep 14, 2020
 Source
Overall Rating:
4.5
SK
Shiva K.
Growth Manager
Share
"Seamless experience and easy tool to grow the company"
What do you like best about Reply?

I use email finder of the linkedin extensions and sequences to send an automated emaisl to my prospects. After adding the contats from the extension new contactscan be added directly to the current email sequence as well. Sequence can be created among emails, phone call, linkedin and task and can be assigned to varioud team members.

What do you dislike about Reply?

I would like to know if the email is landed in inbox/spam/promotions.

What problems is Reply solving and how is that benefiting you?

Reaching out to prospects is much easier witht he tool. Can be categorised in to folders, see the analytics, open rate and support team is actively solving the doubts. There is an email verification option as well which makes sure that all the emails are valid to avoid bounce rate.

Small Business (50 or fewer emp.)
Sep 09, 2020
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"They are great, bit pricey but we use them."
What do you like best about Reply?

Sequence, it is amazing. It allows you to just get the file moving in the pipeline even when the customer ghosts you.

What do you dislike about Reply?

The API is somewhat weak. We had another product we used you for and never received API keys (it was omniAuth). Lee promised us and forgot. ((

What problems is Reply solving and how is that benefiting you?

We need to speak to our lenders, they are lazy, following up is the best way of working there.

Small Business (50 or fewer emp.)
Sep 08, 2020
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Reply.io is a strong competitor in its space"
What do you like best about Reply?

1) App is fully developing and bringing constantly new capabilities to the table

What do you dislike about Reply?

I would like to have an option to search for business or personal email address

What problems is Reply solving and how is that benefiting you?

1) organizing my contact database 2) running my outbound email campaigns 3) interfacing my contacts with their LinkedIn Profiles 4) sometimes is easier to spot all info about a Client / Candidate in Reply than in my CRM 5) on the spot outstanding app support during working hours

Small Business (50 or fewer emp.)
Sep 04, 2020
 Source
Overall Rating:
4.5
IT
Ivanna T.
Founder
Share
"A very useful tool for Salespeople"
What do you like best about Reply?

A clever tool that facilitates much work for Salespeople from the perspective of leading mailing campaigns. Guys are always adding different features and functionality, allowing to create great mailing sequences.

What do you dislike about Reply?

Sometimes it's a bit too low, but nevermind, a great tool.

What problems is Reply solving and how is that benefiting you?

Helping in contacting a big amount of people at scale economizing time. Benefits - I am able to contact a big amount of prospects which leads to attracting new potential customers.

Small Business (50 or fewer emp.)
Sep 02, 2020
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Reply is saving time for our sales team"
What do you like best about Reply?

The fact that marketing now has a better control over consistent communication with our prospects

What do you dislike about Reply?

The sequences can be confusing to figure out at first

What problems is Reply solving and how is that benefiting you?

The sales team has had a weight lifted off their shoulders because marketing is now able to send emails to prospects through an automated system

Small Business (50 or fewer emp.)
Sep 02, 2020
 Source
Overall Rating:
4.5
HS
Hugo S.
Founder
Share
"Gophr Lts review of Reply.io"
What do you like best about Reply?

The automation and ability to have multiple users, emails campaigns.

What do you dislike about Reply?

The UI could be better, at times its a little clunky but better than most nonetheless. Sometimes the loading is also a bit slow for the platform.

What problems is Reply solving and how is that benefiting you?

We have increased user engagement and client re-engagement in an automated and more cost effective way.

Small Business (50 or fewer emp.)
Sep 02, 2020
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Very easy to admin, affordable and effective"
What do you like best about Reply?

Simplicity, outlook integration, stats, cost

What do you dislike about Reply?

Would like to have multiple email accounts be able to send replies to a single account. Signature component would be nicer if you could cut and paste your sig as in outlook into reploy.io.

What problems is Reply solving and how is that benefiting you?

significantly improved our opportunity pipeline. very, very simple and effective way to generate pipeline as well as test new messaging.