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Serpstat SEO Software logo
Serpstat
All-in-One SEO Platform
4.6

( 459 )

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Serpstat Reviews: 4.6/5 — Highly Rated

Serpstat Overview
What is Serpstat?

Serpstat is an all-in-one SEO analytics tool with keyword rank tracking popular among bluechip companies like Deloitte, Shopify, and Samsung. It goes without saying that Serpstat is a very reliable service, that delivers great insight into historical SERP data, keyword groupings via tags, and traffic distribution across domains. The keyword research part of the Serpstat ecosystem will give you in-depth URL analytics, and information on search questions to help improve SEO. Suggestions on keywords are provided, making it easier to incorporate into marketing campaigns as well.

Company Netpeak
Year founded 2013
Company size 51-200 employees
Headquarters Odesa, Odes'ka Oblast', Ukraine
Social Media
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Ask Questions about Serpstat
What Serpstat is best for?
How does Serpstat compare to Semrush?
What are the pros and cons of Serpstat?
Serpstat Product Details
Capabilities
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based
Support 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support
Training Documentation
Languages English
Serpstat Pros and Cons
Pros
  • Provides very detailed analytics
  • Offers very unique tools such as missing keywords, search question feature, and team mamangement
  • Keywords for social signals are available
  • It provides comprehensive keyword research tools like Keyword Clustering and Missing Keywords
  • You can be billed every 60 months which reduces plan prices by 35%
Cons
  • Site audit takes significantly longer versus other tools
  • Reports of buggy keyword accuracy
  • The number of keywords your can research in a day is limited
  • There are reports that the UI can be sluggish at times
Serpstat Features
AI agent / copilot
AI / AI-powered content suggestions
AI-powered content editing (inline, images)
API access / developer tools
Automated implementation of fixes
Backlink Analysis
Broken Link Checker
Bulk editing & global meta controls
Citation tracking
Competitor Analysis
Competitor analysis / benchmarking
Competitor Keyword Analysis
Serpstat Media
Serpstat video thumbnail
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Serpstat Screenshots
Serpstat screenshot 1
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Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: September 01, 2026
Serpstat SEO Software logo
459 Serpstat Reviews
4.6 out of 5
Small Business (50 or fewer emp.)
Apr 22, 2021
 Source
Overall Rating:
5.0
VF
Valerie F.
Search Engine Optimization Team Lead
Share
"Seprstat covers all our SEO needs."
What do you like best about Serpstat?

Full domain analyzing tool: starting from overview to domain comparison, TOP pages, and a tree view of your website or a competitor. "Backlink analysis" is an absolutely great tool that provides full backlink analysis for your project and competitors. There are many cases of how to use each tool to improve your SEO in practice. Actually, there is a huge library of real cases on the blog page. We constantly use it for organic keyword research driving our competitors to the top, link building, and PPC analysis.

What do you dislike about Serpstat?

Absolutely satisfied with the Serpstat tools.

What problems is Serpstat solving and how is that benefiting you?

Service is constantly improving and they have high-quality databases. With the help of the tool, we have stable growth in organic traffic. Up-to-date databases for most wanted regions. Having experience as an SEO specialist, it's too easy to use the platform.

Small Business (50 or fewer emp.)
Apr 22, 2021
 Source
Overall Rating:
5.0
AK
Anastasia K.
Copywriter
Share
"Must-have tool to increase organic traffic on websites in the US and EU region."
What do you like best about Serpstat?

Domain analyzing to find out the keywords that are ranking for in TOP 100 results. You can see all of the organic keywords that your domain or URL is ranking for Google's TOP. Yep, you can do it with your competitors too and download all the keywords database.

What do you dislike about Serpstat?

It could seem like too much info for the first time. 1-2 days using and you'll love it.

What problems is Serpstat solving and how is that benefiting you?

Regular rank tracking, backlink analysing and big data receiving via API

Small Business (50 or fewer emp.)
Apr 20, 2021
 Source
Overall Rating:
5.0
Joseph S. K. avatar
Joseph S. K.
Chief Technical Officer And Director Of Seo Operations
Share
"The most amazing full SEO Suite on the market for marketing professionals and agencies!"
What do you like best about Serpstat?

I like to group all of the projects and segment the keywords based on groups and tags. I like the way the tool is organized and provides checklists of items that need to be completed. There is not much to dislike. It takes care of technical audits, keyword research, competitive research, and so much more. Their backlink tracker/auditor and keyword tracker are top-notch.

What do you dislike about Serpstat?

I am really into dark mode, so the colors are the only thing I dislike. I would like to be able to adjust my dashboard colors and shift some things around. Having a custom interface would be amazing.

What problems is Serpstat solving and how is that benefiting you?

I am ranking my sites and client sites at the top of Google SERPS (Search Engine Ranking Page(s)

Mid Market (51-1000 emp.)
Mar 24, 2021
 Source
Overall Rating:
5.0
Татьяна . avatar
Татьяна .
Руководитель отдела стратегического планирования и медиа баинга
Share
"A real find for each website owner"
What do you like best about Serpstat?

Have experience using Serpstat. It was always quite a good SEO tool and need to note that it's totally awesome today. Complete domain and URL analysis, powerful keyword research tool, and batch analysis allow you to check all of your failures comparing with others

What do you dislike about Serpstat?

I tried to find them but there are no disadvantages. Seen continuous work to improve the service

What problems is Serpstat solving and how is that benefiting you?

I use this tool to track my positions in SERP every day. Helps to build and implement an effective link-building strategy. I regularly check my competitors on the market, especially demanded is lost keywords tool

Small Business (50 or fewer emp.)
Mar 24, 2021
 Source
Overall Rating:
5.0
Руслан . avatar
Руслан .
Начальник производства
Share
"Good choice on the SEO tools market for beginners and professionals."
What do you like best about Serpstat?

Fast and efficient SEO toolset with a great support team for a low price. I regularly use it for rank tracking my project positions on the TOP by the keywords.

What do you dislike about Serpstat?

Sometimes I spend all over credits too fast when trying to track too many competitors with a big number of keywords at the rank tracker tool. But it's not a disadvantage, just need to upgrade my account to get more credits

What problems is Serpstat solving and how is that benefiting you?

There is a very useful tool as search suggestions at keyword research tool. It makes it easy to find actual users' inquiries. Also, strong competitors analysis on all SEO levels: - backlinks - domain overview - semantic core - TOP url

Small Business (50 or fewer emp.)
Mar 17, 2021
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Awesome platform for digital marketer"
What do you like best about Serpstat?

It's really easy to use this tool on a daily basis for different needs. There are a lot of different metrics and reports, which you can use to analyze your own service or your competitors'. My favorite module is Rank Tracker, there you can track your positions every day or, according to your custom settings. All you need is a created project to configure easily.

What do you dislike about Serpstat?

Sometimes I need some special filters or instruments to process a huge quantity of information. But if you will offer to their team some improvement ideas, they would love to implement it as far as possible or at least to help you to find a solution.

What problems is Serpstat solving and how is that benefiting you?

There are a lot of abilities to improve your semantic core with reports in keywords analysis, some stuff for link builders, clustering for keywords pool. The most helpful for my needs are Rank Tracker and Site Audit

Small Business (50 or fewer emp.)
Mar 17, 2021
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"A great tool to boost your projects SEO easily."
What do you like best about Serpstat?

A huge set of systemized tools. Allows you to check your projects well and check the strategy of your successful competitors. As for me, keyword clustering, TOP by keyword in keyword research, and backlink analyzing tools deserve special attention.

What do you dislike about Serpstat?

It used to be difficult for the very first time. But now, there are so many info tips and detailed guides that make the user experience much better.

What problems is Serpstat solving and how is that benefiting you?

Actually, Serpstat is not only a complete SEO optimization tool but a real all-in-one. With the help of these tools and features, you can find out your direct competitors and build a strategy of growth in the niche you need. On the other hand, an absolutely great analysis tool for your website called site audit: checks all technical errors and other recommendations and suggest how to fix it.

Small Business (50 or fewer emp.)
Nov 23, 2020
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"A nice SEO tool!"
What do you like best about Serpstat?

A nice SEO tool. Serpstat is great for SEO and Competitor research, backlinks and even Ads spy. It helped me to spy competitors with a lot of data.Also, the support is helpful and responsive.

What do you dislike about Serpstat?

Perhaps I would prefer to refresh their keyword database more often.

What problems is Serpstat solving and how is that benefiting you?

Backlinks, Keyword Research, Spy Competitor's Ads, SEO audit, Rank Tracking.

Small Business (50 or fewer emp.)
Nov 20, 2020
 Source
Overall Rating:
5.0
Erik P. avatar
Erik P.
Owner
Share
"Great All-round SEO Tool"
What do you like best about Serpstat?

Serpstat includes a lot of great tools in one simple view.

What do you dislike about Serpstat?

It is a bit slow to show all values and graphs.

What problems is Serpstat solving and how is that benefiting you?

Ranktracking and keyword analysis etc.

Small Business (50 or fewer emp.)
Apr 15, 2020
 Source
Overall Rating:
5.0
Svetlin M. avatar
Svetlin M.
Focal Point For Be Ne Lux Cru And Osr
Share
"Great tool"
What do you like best about Serpstat?

It covers almost all SEO needs, no matter small or company is using it. Would personally recommend.

What do you dislike about Serpstat?

I used it when starting as SEO student and took me couple days to understand all options.

What problems is Serpstat solving and how is that benefiting you?

It works great for us, we use it for our small bussiness

Small Business (50 or fewer emp.)
Nov 06, 2019
 Source
Overall Rating:
5.0
II
Ivan I.
Freelance Graphic And Web Designer
Share
"Utilizing it for SEO and content marketing"
What do you like best about Serpstat?

The thing that I like most with this is its support. You actually have a pre-installed messenger from the site itself. Whenever you have inquiries, I pull it up. I ask whatever I need to ask and within minutes I get the response I want.

What do you dislike about Serpstat?

There are some things that I don't like. But the one true problem I experienced has something to do with the missing keywords. The list happens to not be sorted out in the form of headers.

What problems is Serpstat solving and how is that benefiting you?

SERP stats. Keywords Tracking. SEO Audits

Mid Market (51-1000 emp.)
Oct 04, 2019
 Source
Overall Rating:
5.0
Jacob M. avatar
Jacob M.
Cloud Engineer
Share
"Truly All-in-one SEO tool "
What do you like best about Serpstat?

Our overall experience is incredibly useful. We found many issues on our mobile version and realized that we should improve visibility of our blog posts. We got a deep understanding of key players on our market using Search Analytic tools. Serpstat is constantly improving with new tools and data. It could be quite engaging, I pull up our Rank tracker dashboard every morning and look at our current positions on Google.

What do you dislike about Serpstat?

Almost nothing, only I wish the interface was a little more streamlined and clean. Some reports are not easy-to-use, and the team needs to work more on UX.

What problems is Serpstat solving and how is that benefiting you?

I think the basic one is getting more leads from organic search. It helps our content marketer to find hot topics and create an effective content plan. We can monitor our multilingual website which is Nowadays, user acquisition is one of the most expensive parts for any SaaS. Using Serpstat, you can significantly improve your visibility on Google, and this way lower your cost of acquisition.

Small Business (50 or fewer emp.)
Sep 28, 2019
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Favorite tool on the market!"
What do you like best about Serpstat?

I love how easy and simple SERPSTAT is to use. I also love the tracking your keyword position ranking, it really creates a positive and motivating metric for our SEO efforts. I also like being able to switch the country of Google and see my growth in other countries.

What do you dislike about Serpstat?

I'd love to have more data on certain subjects so that SERPSTAT gets to the level of AHREF.

What problems is Serpstat solving and how is that benefiting you?

We are able to tell our clients where we are growing our SEO and the keywords that seem to have the most impact on their traffic.

Mid Market (51-1000 emp.)
Sep 26, 2019
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Great SEO tool at a great price!"
What do you like best about Serpstat?

1) Tracking key SEO metrics in real-time 2) get a behind-the-scenes look at your top-performing competitors 3) audit backlinks.

What do you dislike about Serpstat?

There is so much information it can feel overwhelming, but having my own account manager has been amazing for me to understand everything I need to.

What problems is Serpstat solving and how is that benefiting you?

Figure out how many websites, pages, keywords you are going to work on, usually you don't need an expensive plan for a small or midsize business. If you are going to use keywords tracking, it's not necessary to track them every day, it's quite enough and cheaper once in 3 days.

Small Business (50 or fewer emp.)
Sep 25, 2019
 Source
Overall Rating:
5.0
Ivan K. avatar
Ivan K.
Ceo
Share
" Will help the average business achieve 80% of their SEO goals"
What do you like best about Serpstat?

The Serpstat UI is one of the most user-friendly and intuitive in any SEO tools I use. I enjoy using it on a day to day basis as the insights it provides, especially site audit

What do you dislike about Serpstat?

Nothing specific I can mention at this point

What problems is Serpstat solving and how is that benefiting you?

For a marketer, it makes it easier to find weak spots on a big website where it is hard to check and analyze big amount of data

Small Business (50 or fewer emp.)
Sep 25, 2019
 Source
Overall Rating:
5.0
Alok S. avatar
Alok S.
Alok Singh
Share
"Great tool for SEO and Market Research."
What do you like best about Serpstat?

Serpstat has multiple SEO tools which help me with my day to day SEO work. Very good tool for competitor research, keyword research, rank tracking. The geo based data filtering option is one of the best. Their pricing is also great and affordable. So overall it's a good SEO tool.

What do you dislike about Serpstat?

Nothing much to dislike, i have been an old user and i use Serpstat frequently for my web projects. It has always helped me with keyord and backlink research.

What problems is Serpstat solving and how is that benefiting you?

I mostly use three tools like the keyword research, backlink discovery, and keyword ranking geo data. Helps me to quickly identify niche and keywords that are profitable. I can keep track of my backlinks. I can spy on competitor backlinks and discover new oppertunities.

Small Business (50 or fewer emp.)
Sep 24, 2019
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Very useful tool for SEO professionals"
What do you like best about Serpstat?

I like the suggestions that the tool gives you to implement to improve your search visibility.

What do you dislike about Serpstat?

I don't like the rank tracker since it's not that accurate.

What problems is Serpstat solving and how is that benefiting you?

It helps me to keep track of my projects and improve the search visibility for their businesses.

Mid Market (51-1000 emp.)
Sep 23, 2019
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Great resource for marketers. "
What do you like best about Serpstat?

I find the solution easy to use and navigate.

What do you dislike about Serpstat?

I find everything about the solution easy to understand and use.

What problems is Serpstat solving and how is that benefiting you?

I use Serpstat for competitive research and content creation.

Small Business (50 or fewer emp.)
Sep 22, 2019
 Source
Overall Rating:
5.0
LW
Larry W.
President, Ceo
Share
"Super Seo Tool - a monster !!"
What do you like best about Serpstat?

I like the tool for many reasons Its a very accurate tool nice updated and easy as heck to use. You will find easy im sure of that

What do you dislike about Serpstat?

I wish User interface was more modern just a matter of my preference. But is easy to use and thats the bottom line

What problems is Serpstat solving and how is that benefiting you?

Beings a All-in-one SEO platform it gives me the tools my company needs to rank higher in google Site Audit, Competitor Analysis, Backlinks and Rank Tracking. Come on enough said this tool is a monster and then some!!

Small Business (50 or fewer emp.)
Sep 20, 2019
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Relevant Data When You Need it Most"
What do you like best about Serpstat?

I find Serpstat to be most useful in finding relevant keywords. Knowing which keywords to rank for is extremely valuable. Without which I could be wasting efforts focusing on the word keywords. Anybody who wants to rank, needs a tool like Serpstats, without which you will pretty much not know what you're doing.

What do you dislike about Serpstat?

A downside with them, which isn't really a downside, is when I want results across google, not country wise, it will not give me that option. Perhaps they should have a tab that says "Anywhere" instead of google.com, google.ca etc.

What problems is Serpstat solving and how is that benefiting you?

As mentioned earlier, I specifically use Serpstat for keyword research. But I also hop in to their backlink data, and other stats that gives me an idea about competitors.

Small Business (50 or fewer emp.)
Sep 20, 2019
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Great for learning trends and seo specifics about your website."
What do you like best about Serpstat?

Keyword research ranking helps tell me where we stand.

What do you dislike about Serpstat?

There are some limits based on our plan but could always pay more to get them.

What problems is Serpstat solving and how is that benefiting you?

Competition ranking trends allow me to write based on what else is moving the needle in the industry.

Mid Market (51-1000 emp.)
Sep 19, 2019
 Source
Overall Rating:
5.0
Valentina K. avatar
Valentina K.
Digital Marketing Specialist
Share
"Very convenient tool"
What do you like best about Serpstat?

I like all the tools and the opportunity to export the data that you need.The backlink analyse and the keyword search tools are the best.

What do you dislike about Serpstat?

There's nothing that I don't like. Serpstat is improving every day, it gets better.

What problems is Serpstat solving and how is that benefiting you?

It's most useful for me to find new keywords and research the competitors.

Small Business (50 or fewer emp.)
Sep 19, 2019
 Source
Overall Rating:
5.0
WG
Wendy G.
Owner
Share
"Easy and powerful"
What do you like best about Serpstat?

Easy to use. Lots of different ways to do keyword and competitor research.

What do you dislike about Serpstat?

Doesn't show the same numbers as Google Analytics, so I wonder about its accuracy, but it's still a valuable tool.

What problems is Serpstat solving and how is that benefiting you?

No problems other than different numbers than Google Analytics. Good for keyword research.

Small Business (50 or fewer emp.)
Sep 18, 2019
 Source
Overall Rating:
5.0
Donna B. avatar
Donna B.
Digital Platforms Manager
Share
"Affordable SEO Help for Everyone"
What do you like best about Serpstat?

Serpstat makes SEO easy for everyone with an affordable tool that's got a user-friendly interface and tutorials designed to explain search engine optimization.

What do you dislike about Serpstat?

I really have no complaints about Serpstat! For its monthly cost, I can't expect anymore, and while maybe a keyword list showing the new/lost/improved/decreased keyword report, it's not a deal breaker because I can even help my high-end SEO clients with a Serpstat report!

What problems is Serpstat solving and how is that benefiting you?

I'm finding what people are expecting when they come to my site, where we need to improve our use of keywords and what is improving on my site when I make changes. This means I'm getting more traffic and meeting readers' needs more thoroughly!

Small Business (50 or fewer emp.)
Sep 18, 2019
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Excellent SEO tool!"
What do you like best about Serpstat?

SERPstat is one of the easiest SEO tools I've ever used.

What do you dislike about Serpstat?

Honestly, there isn't anything I dislike about SERPstat... it can be a bit confusing to learn at first, but there are a lot of helpful guides and tutorial videos out there for anybody who is new to SEO management.

What problems is Serpstat solving and how is that benefiting you?

Keyword research for website development & Competitive Analysis. Also has been a huge help in planning future blog entries.

Small Business (50 or fewer emp.)
Sep 18, 2019
 Source
Overall Rating:
5.0
Janeiro B. avatar
Janeiro B.
Digital Marketing Consultant
Share
"Serpstat provides very valuable data"
What do you like best about Serpstat?

For my uses, there is much to like about serpstat. I really like the site audit tool and information I can gather on competitors. Most of all, I like all of the training and support they provide.

What do you dislike about Serpstat?

This is a well thought out tool. All of the issues I had initially has been resolved.

What problems is Serpstat solving and how is that benefiting you?

Serpstat has saved me a lot of time when researching prospects and client competition. It is also a helpful tool for evaluating and tracking keywords. I am still learning the tool, serpstat provides a great deal of training and this has been a huge benefit for me as well.

Small Business (50 or fewer emp.)
Sep 18, 2019
 Source
Overall Rating:
5.0
DS
Don S.
Owner
Share
"Excellent all-around tool"
What do you like best about Serpstat?

Serpstat provides a well-balanced selection of capabilities. From keyword research to project monitoring, it's easy to develop new ideas and keep the old ones spooling.

What do you dislike about Serpstat?

It's not Serpstat's fault, but the number of queries I can run per day is considerably limited. That's because I bought the tool under a special plan ... so the rate was good, but I'd rather have more access.

What problems is Serpstat solving and how is that benefiting you?

I use Serpstat for keyword research, backlink analysis, rank tracking, and website analysis primarily. I love that I can do all of that on one site.

Small Business (50 or fewer emp.)
Sep 18, 2019
 Source
Overall Rating:
5.0
MC
Marco C.
General Manager
Share
"Great alternative to more expensive SEO tools"
What do you like best about Serpstat?

Working in a company offering multilingual services, I especially appreciate the fact that Serpstat provides several international database to choose from, that's key for real multilingual and multicountry SEO campaigns.

What do you dislike about Serpstat?

Sometimes the loading times are not optimal. Some screens and sections take a while to load.

What problems is Serpstat solving and how is that benefiting you?

We're currently using Serpstat for internal purposes only, but it already showed all its potential. We could better position a few pages, thanks to the detailed analysis provided by the tool, and most of all, to its powerful filters.

Small Business (50 or fewer emp.)
Sep 18, 2019
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"My go to tool for SEO research. "
What do you like best about Serpstat?

Serpstat is a great all round SEO tool at a great price. I’ve found the results are accurate most of the time and the user interface easy to work with

What do you dislike about Serpstat?

I would like more detailed information on links that competitors have and possible some form of Citations tracker would be help full.

What problems is Serpstat solving and how is that benefiting you?

I am getting accurate keyword research data and monitoring projects more proactively with serpstat.

Small Business (50 or fewer emp.)
Sep 18, 2019
 Source
Overall Rating:
5.0
II
Ivan I.
Web Developer
Share
"Excellent SEO platform"
What do you like best about Serpstat?

I am using mostly the Rank tracking feature and so far it is the best in business. After the new update is even better.

What do you dislike about Serpstat?

All good so far. I would like to have more video tutorials on how to use the platform and more real case scenarios.

What problems is Serpstat solving and how is that benefiting you?

Monitor my client's websites SEO