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Shopify E-Commerce Platforms logo
Shopify
Empowering Your Online Store
4.4
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Shopify Reviews: 4.4/5 — Solid Choice

Shopify Overview
What is Shopify?

Shopify is an eCommerce platform that is nearly synonymous with eCommerce businesses. Best known for being a simple and effective tool for retailers, Shopify makes it quick and easy to create a shopping portal that offers dropshipping access and social media sales tools. It’s an accessible solution that simplifies the entire process of getting something up and running, with lots of customization options, and options to customize core functionality as your business grows. The platform also supports an extensive range of payment processing options.

Company Shopify Inc.
Year founded 2006
Company size 10,001+ employees
Headquarters Ottawa, Ontario, Canada
Social Media
Managed by:
KD
Kristina Dahl Hesthaven
Personal Trainer Coach
Shopify Categories on Findstack
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Ask Questions about Shopify
What Shopify is best for?
How does Shopify compare to Stan Store?
What are the pros and cons of Shopify?
Shopify Product Details
Capabilities
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based, Mobile Android, Mobile iPad, Mobile iPhone
Support 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support
Training Documentation
Languages English
Shopify Pros and Cons
Pros
  • Best-in-class eCommerce tools for online retailers
  • Integrations with a range of tools and apps via the Shopify app store
  • Comprehensive inventory management via the Shopify POS Pro plan
  • Customer management tools included in all plans for creating client profiles
  • Lots of customization options with the app store
Cons
  • POS subscription also requires a subscription to the eCommerce service
  • The offline mode often suffers from outages.
  • Not the best SEO performance
  • Minimal checkout customization options
Shopify Features
Abandoned Cart Recovery
Affiliate Program
CMS Integration
Customer Management
Customer Reviews
Customizable Templates
Discount Management
Email Marketing
Fraud Detection
Gift Cards
Inventory Management
Loyalty Program
Shopify Media
Shopify video thumbnail
Shopify 0
Shopify 1
Shopify 2
Shopify 3
Shopify Screenshots
Shopify screenshot 1
Shopify screenshot 2
Shopify screenshot 3
Shopify screenshot 4
Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: September 26, 2026
Shopify E-Commerce Platforms logo
4,477 Shopify Reviews
4.4 out of 5
Small Business (50 or fewer emp.)
May 11, 2019
 Source
Overall Rating:
4.5
RV
Ross V.
Ross V
Share
"Sales is 100% effective with Shopify"
What do you like best about Shopify?

We like this platform, because since we started in e-commerce we use Shopify. This tool is absolutely complete and it bet on a better service thanks to its add-ons. This app guarantees fast sales.

What do you dislike about Shopify?

The thing we do not like about Shopify is that the best templates that it offers must be pay. Other platforms have more free templates available.

What problems is Shopify solving and how is that benefiting you?

Shopify opened the company's eyes to increase sales through its digital marketing resources. We have trust in its efficiency to reach more clients in a short time; we use email to promote our company and our products.

Enterprise (> 1000 emp.)
May 10, 2019
 Source
Overall Rating:
4.5
SQ
Sumera Q.
Member Of Technical Staff
Share
"Nice framework !!!"
What do you like best about Shopify?

Shopify is a really easy and quick way to get your website running

What do you dislike about Shopify?

Nothing much but sometime pricing looks little costlier

What problems is Shopify solving and how is that benefiting you?

Website making

Small Business (50 or fewer emp.)
May 10, 2019
 Source
Overall Rating:
4.5
CR
Claudette R.
Claudette R
Share
"I choose Shopify because it offers solutions"
What do you like best about Shopify?

Selling clocks was never so successful; all thanks to Shopify and its way of management. I still like how quickly we sell every product from this platforms, this is the strategy we have been using and we have got good results. we never change Shopify!

What do you dislike about Shopify?

What we do not like about this platform is that we have not obtained the attention we expected from its technical support. We have had bad luck on this; we will love to be assisted.

What problems is Shopify solving and how is that benefiting you?

Shopify helps us to get fast solutions, we like its management model which has real statistics of the website, its sales, and its activities reports, all of these help us to improve strategies.

Small Business (50 or fewer emp.)
May 10, 2019
 Source
Overall Rating:
4.5
JB
Joseph B.
Joseph B
Share
"Shopify helps me with every design"
What do you like best about Shopify?

I like designing the online store with Shopify, because it has modern templates and designs that fit with the expectations of customers; they are easy to set up and to apply to the store. I have received wonderful rewards after update every design.

What do you dislike about Shopify?

I do not like that it has just a few free templates, it should have more available.

What problems is Shopify solving and how is that benefiting you?

Shopify offers me practical solutions to customize and this allows me to present what I wish in an attractive way. Every customer has increased the number of products to the shopping cart, because they feel stimulated with the store design.

Small Business (50 or fewer emp.)
May 10, 2019
 Source
Overall Rating:
4.5
NJ
Norman J.
Norman J
Share
"Shopify offers free shipping"
What do you like best about Shopify?

I like that Shopify brings customers the opportunity, after finish shopping, to enjoy free shipping with just a click, so that they do not pay for receiving their products. It is a great strategy!

What do you dislike about Shopify?

The thing I do not like about Shopify is that some plugins are expensive and they must be pay at the end of the month.

What problems is Shopify solving and how is that benefiting you?

Sales have increased thanks to all of its resources. It has been worthy to use its free shipping add-on, because clients prefer this kind of service because it saves them money, which has produced more sales.

Small Business (50 or fewer emp.)
May 10, 2019
 Source
Overall Rating:
4.5
JK
John K.
John K
Share
"Shopify free your time!"
What do you like best about Shopify?

I like using Shopify a lot, because it is a very simple platform and it gives me opportunity to better manage my time and it frees me of daily hectic time. I like that its excellent type of management provides me with valuable updated information of the store activity.

What do you dislike about Shopify?

What I do not like about Shopify is that its customer service has not helped me to solve any of the problems I have in the store.

What problems is Shopify solving and how is that benefiting you?

Shopify is the best of the solutions for the business, the utility of using the buy buttons provides easy shopping opportunities to customers, it is very easy and secure. Its apps are very good!

Small Business (50 or fewer emp.)
May 10, 2019
 Source
Overall Rating:
4.5
OR
Octavio R.
Octavio R
Share
"Shopify is the best option to take control of sales"
What do you like best about Shopify?

I used to have no control of sales and everything related, I could not even identify profits, but, from the moment I use Shopify I like the fact that this platform helps me to take the control of every sale in an organized way. I do not have to worry anymore because Shopify is a great help. I like that!

What do you dislike about Shopify?

What I do not like about this platform, is that it offers a few free templates and most of them are pay. I would like that it could offer more free templates.

What problems is Shopify solving and how is that benefiting you?

Shopify gives me important solutions, for example: I can have control of the inventory, I can have a backup, and control of every order. I can keep products numbered, etc. So, I would not feel disorientated or disorganized anymore with Shopify.

Small Business (50 or fewer emp.)
May 10, 2019
 Source
Overall Rating:
4.5
SM
Sonya M.
Sonya M
Share
"Shopify exceeded my expectations"
What do you like best about Shopify?

This platform is very useful to promote products and brands thanks to its amazing designs and showy templates that guide clients to the online store. I like the fact that it brings me security with the payment process. It also allows me to accept all types of currencies.

What do you dislike about Shopify?

I do not like about Shopify that the most attractive templates are Premium and of course they are expensive.

What problems is Shopify solving and how is that benefiting you?

Shopify gives the opportunity to create non-invasive marketing campaigns to promote products and offer discount prices to customers and visitors.

Small Business (50 or fewer emp.)
May 10, 2019
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Easy to use ecom store front"
What do you like best about Shopify?

The ease of use, customer service and clean look.

What do you dislike about Shopify?

Most of the good features need additional paid apps.

What problems is Shopify solving and how is that benefiting you?

Providing online store catalogue for customers.

Small Business (50 or fewer emp.)
May 10, 2019
 Source
Overall Rating:
4.5
AG
Verified Reviewer
Founder
Share
"Fast and Easy"
What do you like best about Shopify?

Shopify will walk you through setting up your new site, and has a lot of tools to migrate from other services. The templates range from free to paid, and are easy to customize.

What do you dislike about Shopify?

Liquid is a little different if you are coding parts of your site, but once you get a hang of it its super eay to change your template to meet your needs. Be careful when choosing third party apps to use, as they can just end support at any time. Make sure that they have been around for a while, and don't rely to heavily on one or another.

What problems is Shopify solving and how is that benefiting you?

We went from not having a shoppable website to making over 250,000 in the first year, with annual growth rates above 40%.

Small Business (50 or fewer emp.)
May 09, 2019
 Source
Overall Rating:
4.5
JT
James T.
James T
Share
"I really like using Shopify"
What do you like best about Shopify?

When I started using the platform I felt pleased, because it counts with a great of number of add-ons that help me to improve any function, in the control panel or in the experience of the final user, it is very profitable!

What do you dislike about Shopify?

What I do not like about Shopify is that the online store can lose everything without notify me when the platform implements a change. It is annoying!

What problems is Shopify solving and how is that benefiting you?

I always like to improve and I have achieved it thanks to Shopify. In fact, I have used a lot of applications to be aware of the existence of the inventory and take precautions to always have products to offer to the clients.

Small Business (50 or fewer emp.)
May 09, 2019
 Source
Overall Rating:
4.5
DS
Davis S.
Davis S
Share
"Shopify has the best to social media"
What do you like best about Shopify?

Social media has a great influence on buyers to produce sales. There is a plugin that Shopify offers that I enjoy a lot, because it lets me to make photo collages of products and share it on social media, create hashtags, etc., this resource has worked for me.

What do you dislike about Shopify?

The thing I do not like about Shopify is that it does not accept to connect an external database; however, it offers some alternatives like private Apps that allow connecting to ERP system, CRM and other types of web service APIs.

What problems is Shopify solving and how is that benefiting you?

Some complements help me to manage the online store from a simple app without difficulties with social media. I can automatically post the design of the store and keep it updated.

Small Business (50 or fewer emp.)
May 09, 2019
 Source
Overall Rating:
4.5
LJ
Leslie J.
Leslie J
Share
"Shopify is a platform superior to others"
What do you like best about Shopify?

I have used other platforms but none of them is better than Shopify, I say it because it has the necessary tools to create, manage and sell products. I like how simple it is to manage a store and it has quality services with fair price.

What do you dislike about Shopify?

Honestly, I have no issues with Shopify; this platform has valuable resources to sell.

What problems is Shopify solving and how is that benefiting you?

Since I use Shopify sales increased 100 percent, all thanks to the many payments options available to different currencies, this allows to improve profits.

Small Business (50 or fewer emp.)
May 09, 2019
 Source
Overall Rating:
4.5
RE
Robert E.
Robert E
Share
"Shopify: an e-commerce tool that has it all!!"
What do you like best about Shopify?

I like a lot this platform, because it offers security and opportunities to make business online. I like that I can incorporate different payment methods to the shopping cart and it is easy to track orders from a smartphone. It is really useful.

What do you dislike about Shopify?

What I dislike about Shopify is that at the beginning, it is impossible to edit a template. It is frustrating.

What problems is Shopify solving and how is that benefiting you?

With Shopify, I have achieved amazing results. This platform has helped me with its different themes to make the website more attractive and increasing website traffic to get more clients with an excellent presentation of products.

Small Business (50 or fewer emp.)
May 09, 2019
 Source
Overall Rating:
4.5
VT
Victor T.
Victor T
Share
"With Shopify, I sell much more on social networks"
What do you like best about Shopify?

I like that Shopify has the best apps to go everywhere. The quality of its plugins help me to use social networks and sell a lot and not only that, I can have the control of the website from my cellphone.

What do you dislike about Shopify?

From Shopify I like everything, it's wonderful, and I don´t have any complaint. I like it very much!

What problems is Shopify solving and how is that benefiting you?

Thanks to Shopify I have good communication with the clients, and in sending orders they have been very satisfied, that is because I use the marketing and products part of Shopify. In that way, I can give a better service.

Small Business (50 or fewer emp.)
May 09, 2019
 Source
Overall Rating:
4.5
EV
Emily V.
Emily V
Share
"I like how Shopify manages the online store"
What do you like best about Shopify?

Shopify has represented a great advantage. I like that I can edit posts and use pictures and videos to promote products on the website, it is a complete platform.

What do you dislike about Shopify?

What I do not like about this platform is that some features have difficult access, for example, traffic statistics. Shopify should improve this aspect.

What problems is Shopify solving and how is that benefiting you?

Some Shopify Apps help me a lot with the inventory management that keeps real numbers and automatize every time a client buys a product. This allows me to know what do clients need and How to satisfy them.

Small Business (50 or fewer emp.)
May 09, 2019
 Source
Overall Rating:
4.5
TP
Timothy P.
Timothy P
Share
"Doing business with Shopify is very easy"
What do you like best about Shopify?

I like Shopify, because it allows me to save my time while I do not lose any detail of website management; I am well assisted by Shopify in terms of security and technical support.

What do you dislike about Shopify?

I feel comfortable working with the platform for more than 6 months, I have no complaint.

What problems is Shopify solving and how is that benefiting you?

Shopify is an incredible platform, I really like its level of security which helps me to offer to the customers peace of mind and confidence while they make their purchase, this has helped me to make more solid strategies oriented towards security.

Small Business (50 or fewer emp.)
May 09, 2019
 Source
Overall Rating:
4.5
AB
Amerika B.
Absm
Share
"Easy to Open a Store"
What do you like best about Shopify?

Easy to open a store and setup online shopping features

What do you dislike about Shopify?

Not as customizable as I would like as far as look and feel of site

What problems is Shopify solving and how is that benefiting you?

Online shop

Small Business (50 or fewer emp.)
May 09, 2019
 Source
Overall Rating:
4.5
GD
George D.
George D
Share
"Shopify leader in website construction"
What do you like best about Shopify?

When I used this platform for the first time I was surprised by its efficiency in electronic sales, I liked the power it has to customize and create the site depending on my likes.

What do you dislike about Shopify?

What I do not like about Shopify is the time it takes for the platform to reimburse sales money.

What problems is Shopify solving and how is that benefiting you?

Since I built the website with Shopify, I don´t have to stop selling. It has helped me to have a better product management and it gives information to know about the web traffic and to know the tendencies of the clients.

Small Business (50 or fewer emp.)
May 08, 2019
 Source
Overall Rating:
4.5
NP
Nancy P.
Nancy P
Share
"Shopify teaches you how to do an excellent work"
What do you like best about Shopify?

Using Shopify has brought excellent dividends for me. I like that I was able to create and customize the web store almost without any knowledge. I like that this tool practically teaches me how to do it, also, I have a technical support 24 hours.

What do you dislike about Shopify?

I do not like about Shopify is the incompatibility in the numbers of the inventories; it can be the plugins or the platform.

What problems is Shopify solving and how is that benefiting you?

Shopify has given me back support in terms of appearance which has allowed me to have more visits. There are many themes for all kind of likes and preferences, I like it.

Small Business (50 or fewer emp.)
May 08, 2019
 Source
Overall Rating:
4.5
MS
Marcos S.
Marcos S
Share
"Social networks dominated by Shopify"
What do you like best about Shopify?

I like selling from social networks with Shopify. Since the online business was opened, we have used Shopify and it has given us security and good daily sales. Its incredible management is one of the strongest attributes it has, and its powerful SEO makes us go very far.

What do you dislike about Shopify?

What I do not like about the platform is its high monthly costs, while others are cheaper. It's difficult!

What problems is Shopify solving and how is that benefiting you?

I have used social networks to the fullest and I love that with Shopify I have been able to increase sales with this resource. This platform is ideal to extend the range of sales and it helps me to sell more for its facility manner to manage social networks.

Small Business (50 or fewer emp.)
May 08, 2019
 Source
Overall Rating:
4.5
RV
Randy V.
Randy V
Share
"With Shopify I give life to my designs"
What do you like best about Shopify?

One of the things that attract us and we like from Shopify is that it has many design templates for our store and even gives us the possibility to create a totally original one, even our customers have been delighted with our work.

What do you dislike about Shopify?

The part that we do not like about this platform is the price, because we need to use many plugins, because we want to optimize and redesign the web and we must pay a high amount of money.

What problems is Shopify solving and how is that benefiting you?

We have been able to make beautiful designs and use them in the online store and they are so easy to make, that is why we change them in every festival or important moment. We have captured the attention of our buyers and with the use of Shopify accessories we have been able to increase in profits and sales.

Small Business (50 or fewer emp.)
May 08, 2019
 Source
Overall Rating:
4.5
DT
Diane T.
Diane T
Share
"Shopify is the perfect way to create a website and sell"
What do you like best about Shopify?

We like to use Shopify, because it is very practical to create a website and sell products. When we used it for the first time, its control and management panel was very intuitive. The part that we like the most is about the references it has on security in each sale.

What do you dislike about Shopify?

The only thing we do not like about Shopify is its cost at the end of the month, it is very expensive. Most of the plugins we use have a cost on the bill.

What problems is Shopify solving and how is that benefiting you?

Shopify has helped us a lot to solve any problem in the business, that´s why we have obtained good profits. Now, we know better the data that the activity of the site give us through the platform, its plugins are in charge of monitoring the web site and thus we can improve the offers.

Mid Market (51-1000 emp.)
May 08, 2019
 Source
Overall Rating:
4.5
DE
Douglas E.
Douglas E
Share
"Shopify opens doors into the e-commerce world"
What do you like best about Shopify?

One of the things I like the most is that I can create, in the online store, new designs and make it flashy to customers and motivate them to buy online with Shopify. At the beginning, I was worried about how to create a good web design, however, Shopify helped by providing an expert to support me.

What do you dislike about Shopify?

About this platform, the thing I do not like is that its call center is only available in English, and Spanish is my native language, so I would like it was more languages available.

What problems is Shopify solving and how is that benefiting you?

This platform has helped me with its designs and templates, because it allows me to customize the online store in an easy and in a fast way, and this is the first step to sell, a nice presentation, and with Shopify, I have accomplished this.

Small Business (50 or fewer emp.)
May 08, 2019
 Source
Overall Rating:
4.5
WA
Wesley A.
Wesley A
Share
"I'm sure that with Shopify I'll sell everything"
What do you like best about Shopify?

I have been using this platform for few years, now, it has convinced me that it is the perfect e-commerce. Different types of items are sold in the online store and all of them have been sold very quickly and I like that because it´s thanks to Shopify. The secret is in using its add-ons, Ialso like its interface is very simple and friendly.

What do you dislike about Shopify?

The detail that I find negative about this platform is that there are few free design options. For example, WP is the opposite.

What problems is Shopify solving and how is that benefiting you?

Since I use this tool, I have been able to improve different facets of the business. Some of them are to reach more customers through social networks, integrate business accounts with social networks and increase sales.

Small Business (50 or fewer emp.)
May 08, 2019
 Source
Overall Rating:
4.5
MC
Margaret C.
Margaret C
Share
"Shopify is ideal to increase sales through advertising campaigns"
What do you like best about Shopify?

I like that Shopify helps me to promote the company products through advertising campaigns that its plugins allow me to create. In that way, I have been reaching people all around the world thanks to the Kit App.

What do you dislike about Shopify?

About Shopify, in my opinion, the negative aspect is its high prices in some of its plugins.

What problems is Shopify solving and how is that benefiting you?

I have been gaining new customers thanks to the Kit app that Shopify offers on its App Store, this app allows customers to know what products are on discount, definitely, the website traffic of the online store has increased.

Small Business (50 or fewer emp.)
May 08, 2019
 Source
Overall Rating:
4.5
JL
Joseph L.
Joseph L
Share
"Shopify offers many advantages and opportunities for each entrepreneur"
What do you like best about Shopify?

I really like the number of add-ons that Shopify offers me to improve the browsing experience of the visitors and to have a better management of the website. I like to follow up orders and to keep in touch with customers.

What do you dislike about Shopify?

The only thing I do not like about Shopify is the quantity of money I should pay in commissions for each sale. It should have a better price.

What problems is Shopify solving and how is that benefiting you?

Thanks to this software has been possible to increase sales quickly, its SEO add-on is the perfect tool to increase the web traffic and it makes possible to attract many more clients.

Small Business (50 or fewer emp.)
May 08, 2019
 Source
Overall Rating:
4.5
MC
Melissa C.
Melissa C
Share
"Shopify is better than any other e-commerce platform"
What do you like best about Shopify?

Since we use this platform as an e-management tool for the products we offer we have seen the positive changes. We like that we have been able to order and manage the inventory and speed up sales with Shopify.

What do you dislike about Shopify?

The only negative detail of Shopify is that its price is high compared to some platforms and it offers fewer free resources.

What problems is Shopify solving and how is that benefiting you?

Shopify not only helps us in the management of the store, but also it makes possible to sell through the social networks of the business and integrate them, these resources have given us wonderful opportunities.

Small Business (50 or fewer emp.)
May 08, 2019
 Source
Overall Rating:
4.5
RP
Reanna P.
Reanna P
Share
"Shopify helped me to create and publish my products"
What do you like best about Shopify?

I like this platform, because it offers me the necessary things to achieve an increase of sales. Although I am not an expert in coding, it is very easy to create a website with this platform and at the same time publish all the products and sell them in the same day. It's amazing!!

What do you dislike about Shopify?

From Shopify I like everything and I have not found anything negative to say; I hope it continues like it is.

What problems is Shopify solving and how is that benefiting you?

I have used Shopify to solve the problem of customer orders; I use the most suitable distribution centers according to the client's preference to send their orders quickly.

Small Business (50 or fewer emp.)
May 08, 2019
 Source
Overall Rating:
4.5
NH
Nathan H.
Nathan H
Share
"Shopify, leader in sales and order management"
What do you like best about Shopify?

Since we changed the format of sale to electronic commerce, we have seen many benefits of using Shopify. I like this platform, because it has the ability to manage what is related to customers and quickly we can scale up our sales.

What do you dislike about Shopify?

What we do not like about Shopify is that its cart cannot be changed if any customer wants to eliminate a product. It is very rigid!

What problems is Shopify solving and how is that benefiting you?

Shopify is the best of the e-commerce tools. Its client management allows me to serve them individually and at the same time separate them according to their location. It is very easy and practical to do it.