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Shopify E-Commerce Platforms logo
Shopify
Empowering Your Online Store
4.4
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Shopify Reviews: 4.4/5 — Solid Choice

Shopify Overview
What is Shopify?

Shopify is an eCommerce platform that is nearly synonymous with eCommerce businesses. Best known for being a simple and effective tool for retailers, Shopify makes it quick and easy to create a shopping portal that offers dropshipping access and social media sales tools. It’s an accessible solution that simplifies the entire process of getting something up and running, with lots of customization options, and options to customize core functionality as your business grows. The platform also supports an extensive range of payment processing options.

Company Shopify Inc.
Year founded 2006
Company size 10,001+ employees
Headquarters Ottawa, Ontario, Canada
Social Media
Managed by:
KD
Kristina Dahl Hesthaven
Personal Trainer Coach
Shopify Categories on Findstack
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Ask Questions about Shopify
What Shopify is best for?
How does Shopify compare to Stan Store?
What are the pros and cons of Shopify?
Shopify Product Details
Capabilities
API
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based, Mobile Android, Mobile iPad, Mobile iPhone
Support 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support
Training Documentation
Languages English
Shopify Pros and Cons
Pros
  • Best-in-class eCommerce tools for online retailers
  • Integrations with a range of tools and apps via the Shopify app store
  • Comprehensive inventory management via the Shopify POS Pro plan
  • Customer management tools included in all plans for creating client profiles
  • Lots of customization options with the app store
Cons
  • POS subscription also requires a subscription to the eCommerce service
  • The offline mode often suffers from outages.
  • Not the best SEO performance
  • Minimal checkout customization options
Shopify Features
Abandoned Cart Recovery
Affiliate Program
CMS Integration
Customer Management
Customer Reviews
Customizable Templates
Discount Management
Email Marketing
Fraud Detection
Gift Cards
Inventory Management
Loyalty Program
Shopify Media
Shopify video thumbnail
Shopify 0
Shopify 1
Shopify 2
Shopify 3
Shopify Screenshots
Shopify screenshot 1
Shopify screenshot 2
Shopify screenshot 3
Shopify screenshot 4
Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: September 24, 2026
Shopify E-Commerce Platforms logo
4,477 Shopify Reviews
4.4 out of 5
Enterprise (> 1000 emp.)
Mar 06, 2019
 Source
Overall Rating:
5.0
Luis Eduardo M. avatar
Luis Eduardo M.
Consultor De Proyectos En Telecomunicaciones
Share
"Functional solution to boost your business in electronic commerce"
What do you like best about Shopify?

If you are looking for an e-commerce solution with many functional options, which allows you to publish a personalized virtual store for your products and that is easy to apply by novice users, that is, you do not have to be a developer, Shopify can be an important choice to consider. With Shopify, you can create products, manage inventories and share promotions. This platform helps you to integrate to social networks like facebook and to increase the advertising of your store. For those who want to try the tool before buying it, Shopify offers a 14-day free trial. Additionally, Shopify integrates tools and quick configurations to create articles from scratch and include images, titles, prices, discounts and more.

What do you dislike about Shopify?

I have no observations given that it is a very well thought platform to meet the needs of increasing and managing the sales of your business, and on the other hand, to guarantee a storage space (website and blog) for a very low annual cost. For this and many other reasons, I do not see any disadvantage so far.

What problems is Shopify solving and how is that benefiting you?

I really recommend it for small and medium businesses and any e-commerce entrepreneur. Shopify offers a professional online sales platform to anyone regardless of whether they are a developer or a beginner. I like the fact that Shopify allowed me to scale the scope of their application starting with a free trial of 14 days, and then, testing the integration with Facebook. It should be considered that around 500 million people access Facebook only through mobile or cell phone. Even using Facebook Messenger through your online store or on your Facebook page is an excellent alternative to chat directly with your customers.

Small Business (50 or fewer emp.)
Mar 06, 2019
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Starting to get the hang of it"
What do you like best about Shopify?

I like the fact that I can choose different payment types, and it’s really easy to set them up. I even have a payment feature set up were it’s skmil to a payment plan. I love it

What do you dislike about Shopify?

I don’t like that when I add a new section to my website I have to link it to a navigation. That’s a little confusing for me

What problems is Shopify solving and how is that benefiting you?

When I had my previous website it would not show the sizing if I had one item left in stock. My customer would have to add it to cart in order to see the size, then delete it if it wasn’t the correct size. With Shopify it shows the sizing when they click on the item. I also love the fact that I can choose different themes for my store

Small Business (50 or fewer emp.)
Mar 06, 2019
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"The Ultimate Shopify Review "
What do you like best about Shopify?

The simplicity of design and ability to navigate the website easily.

What do you dislike about Shopify?

Customer support can be increased without be redirected to other sources for help.

What problems is Shopify solving and how is that benefiting you?

Selling and manage products online.

Small Business (50 or fewer emp.)
Mar 04, 2019
 Source
Overall Rating:
5.0
RJ
Richard J.
Richard J.
Share
"shopify service is excellent"
What do you like best about Shopify?

Shopify is an excellent tool to build an e-commerce store, the necessary skills are simple and the process is very intuitive.

What do you dislike about Shopify?

I love the operation, there's nothing important that I don't like about shopify.

What problems is Shopify solving and how is that benefiting you?

Easy to add and edit a product, images or information in just a couple of clicks

Mid Market (51-1000 emp.)
Mar 03, 2019
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Amazing"
What do you like best about Shopify?

I like the ease of creating pages and collections within the store to help customers shop easier.

What do you dislike about Shopify?

If you edit a collection it won’t save all the time.

What problems is Shopify solving and how is that benefiting you?

It benefits us by linking our inventory in multiple warehouses.

Mid Market (51-1000 emp.)
Feb 28, 2019
 Source
Overall Rating:
5.0
AD
Adam D.
Digital Marketing Coordinator
Share
"Affordable and Effective"
What do you like best about Shopify?

Shopify has been a life-changing platform for my company. I love how there are hundreds of affordable apps you can install to improve the user experience of your site. You don't even need a developer to make a nice looking, intuitive site. I also like how customizable it is, even in the most basic package. If I want to, I can go in and edit the code on any page I want. Likewise, I can make adjustments to titles and tagging to improve SEO. From my experience, there aren't many platforms that offer this level of flexibility at this price point.

What do you dislike about Shopify?

A lot of our customers are tax exempt, and while there is a way to mark them as so in the system, I can't find an easy way to automatically send them an invoice that reflects their tax exemption. This would be a very useful feature for us. I know that there is an app I can download, but it costs somewhere around $20 per month. I'm also sure I could develop my own custom solution, but I don't really have the time or skillset for that.

What problems is Shopify solving and how is that benefiting you?

We initially moved onto Shopify because we were having security issues with the last platform we used. Not only has it greatly increased the security of our site, it has also made it much more user friendly. Additionally, it has greatly improved our SEO, helping us drive more revenue from organic search traffic. Additionally, it has allowed us to set up simple email automation for following up with customers and sending them abandoned cart notifications. We've realized small things like this have made a huge difference in our total sales. It's also made it much easier for us to crate and promote discounts for our products. In basics, the Shopify is just easy and affordable. It makes it possible for anyone to build and maintain a successful e-commerce site.

Small Business (50 or fewer emp.)
Feb 28, 2019
 Source
Overall Rating:
5.0
Adrik G. avatar
Adrik G.
Ceo
Share
"Excellent for startup businesses"
What do you like best about Shopify?

The easy-to-use tools when getting started is what originally drove me to try them out. I took a leap of faith and started my small business with everything that it had to offer. Between the easy domain registration for that personal touch, the ability to link other stores and to the great plethora of information and control it gives you through the mobile app, this was nothing short of a win for me. Been happy since last year.

What do you dislike about Shopify?

I guess my only problem with it is that the site editing could be a little more comprehensive and less restrictive. There are many things I'd like to have on my storefront but am having a hard time finding an easy way to do that given that the offered themes don't leave much in the way of any significant changes.

What problems is Shopify solving and how is that benefiting you?

The main benefit I've been reaping is the simplicity of it's use in e-commerce. I don't have much of a business background but was still able to painlessly get myself started and off the ground. Again, it's ease of use, administratively speaking, has been an absolute godsend for me.

Mid Market (51-1000 emp.)
Feb 26, 2019
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Amazing Platform!"
What do you like best about Shopify?

i love shopify. it is the easiest to use and best ecommerce solution for all business, big and small!

What do you dislike about Shopify?

there is honestly nothing i dislike about it. absolutely amazing!

What problems is Shopify solving and how is that benefiting you?

it helps me keep everything in one spot and tracks analytics for me.

Small Business (50 or fewer emp.)
Feb 26, 2019
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"I am a new business owner"
What do you like best about Shopify?

I am a new business owner and Shopify has made my E-commerce experience that much better! It is very self explanatory, customer service is remarkable and the features/customizations are endless!

What do you dislike about Shopify?

The only thing I dislike is the ability to edit from your phone. It is do-able but it is not the easiest process.

What problems is Shopify solving and how is that benefiting you?

I am solving the ability to have custom options with my products. I can now add options such as color, size, personalization etc.

Small Business (50 or fewer emp.)
Feb 26, 2019
 Source
Overall Rating:
5.0
OK
Onita K.
Sales And Marketing
Share
"Increase your sales with shopify "
What do you like best about Shopify?

There's a lot of add-ons, themes. The program will allow you to do a tracking of items, status and type of payment, channels of purchase, the number of products sold. You can optimize the website for your requirements. And I am very happy that there is a quality mobile application.

What do you dislike about Shopify?

Some of the points are not important, but could be improved. These are, for example, personalization of pages (only the main one is available). I would also like to change the promotional codes.

What problems is Shopify solving and how is that benefiting you?

An important advantage I've realized when working with Shopify is the variety of integrations available. Online purchases have increased dramatically since switching to Shopify.

Small Business (50 or fewer emp.)
Feb 26, 2019
 Source
Overall Rating:
5.0
FI
Franco I.
Customer Success Manager
Share
"Best Ecommerce platform to start off with"
What do you like best about Shopify?

Shopify is easy to use. you can have a website/shop up and running in less than a day. The support is great, and there are hundreds of apps integration to help automate every part of your shop that you can think of - from cart abandonment to gamification.

What do you dislike about Shopify?

I wish that you could run multiple shops from one account.

What problems is Shopify solving and how is that benefiting you?

Shopify is used as the website/e commerce shop for my business. Because of all the app offered, i've been able to optimize my shop for conversions.

Small Business (50 or fewer emp.)
Feb 23, 2019
 Source
Overall Rating:
5.0
MB
Miata B.
Teacher
Share
"Easy to use for promoting sales"
What do you like best about Shopify?

I like how I have control over our sales page. I can switch products in and out whenever necessary and not have to go through a 3rd party. Shopify also has great customer service.

What do you dislike about Shopify?

Nothing, I’m satisfied with Shopify and have no complaints.

What problems is Shopify solving and how is that benefiting you?

We are able to sell our products online and handle it in office without going through a 3rd party.

Enterprise (> 1000 emp.)
Feb 23, 2019
 Source
Overall Rating:
5.0
RL
Ruicheng L.
Software Engineer
Share
"Best webstore in the industry"
What do you like best about Shopify?

Easy to use, and universal design on mobile and desktop. Stable server and extremely fast. I really enjoy doing e-commerce with it, because the management is extremely easy and well integrated.

What do you dislike about Shopify?

Easy to be overflown by bots, and a little bit hard to program to customize.

What problems is Shopify solving and how is that benefiting you?

Create a web store for my company. It is easy to use and manage.

Small Business (50 or fewer emp.)
Feb 23, 2019
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"I like the simple things "
What do you like best about Shopify?

I like how many apps they offer to install and add to your store to make it meet all the needs you may have.

What do you dislike about Shopify?

I have no problem with shopify, it's an excellent platform.

What problems is Shopify solving and how is that benefiting you?

It keeps me completely organized. It allows me to have the professional appearance of a website with all of my products in one place for customers to see.

Small Business (50 or fewer emp.)
Feb 21, 2019
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Shopify is Great"
What do you like best about Shopify?

I love that I can customize my shop the way I need to based on size and product. And I think it is great, that it offers a 14 day free trial.

What do you dislike about Shopify?

So far, there is nothing I don't like. I think it is a great platform that offers a great service to consumers.

What problems is Shopify solving and how is that benefiting you?

They are allowing my products to reach a customer base easily, with all of the information very clearly detailed.

Small Business (50 or fewer emp.)
Feb 21, 2019
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Hands down, the best all-in-one solution for Commerce Websites"
What do you like best about Shopify?

Shopify is easy to get going and it works, plain and simple.Effective and efficient.

What do you dislike about Shopify?

Some things that should be pretty basic require installing additional apps (reviews, invoice reprinting, more advanced email automation)

What problems is Shopify solving and how is that benefiting you?

Selling a product online, finding, educating and converting to sales. We have seen a tremendous increase in sales since switching to Shopify.

Small Business (50 or fewer emp.)
Feb 21, 2019
 Source
Overall Rating:
5.0
JJ
Ji J.
Senior Editor
Share
"Shop with shopify"
What do you like best about Shopify?

Shopify makes life easy. The service is really thoughtful and feel pleasure to work with them

What do you dislike about Shopify?

The shopify’s website is going really slow when internet traffic happened. At that time Shopify is so hart to access

What problems is Shopify solving and how is that benefiting you?

Benefit is Shopify system is simply to use and user friendly

Small Business (50 or fewer emp.)
Feb 21, 2019
 Source
Overall Rating:
5.0
Nathan F. avatar
Nathan F.
Sales Manager
Share
"the best eCommerce platform"
What do you like best about Shopify?

It’s provided people the opportunity to build their own online store with different features. You can not only sell your products on the website,Sell across multiple channels, including Facebook, Instagram, Amazon and eBay. Brilliant inventory system which helps you manage your store Came first in our research for sales features and customer score

What do you dislike about Shopify?

with the current implemented features, it is still kind of hard to counter bot users in all kinds of way, as they can just keep update the end points as shopify patch the old ones. The best way at the moment is to use paypal or manually filter out bot orders which is not easy at all, also the use of variant also give people chance to bypass the password page on shopify ,You have to create your storefront between the editor and dashboard, meaning you must flick between the two. The only platform to enforce its own transaction fee with Shopify Payments Content doesn’t automatically reformat if you switch to a different theme

What problems is Shopify solving and how is that benefiting you?

it is easy to organize all the details of every single transaction, from item description to final shipping and tracking number or cancellation.

Small Business (50 or fewer emp.)
Feb 20, 2019
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Amazing platform"
What do you like best about Shopify?

I love all of the educational content that shopify creates and provides to customers through shopify digest. There is so much useful information for anyone who has just started a business. Shopify also offers so many features to open a store and make your website look and function the best. They provide a huge App Store which helps you add on those extra features like newsletters, loyalty programs, etc. to your site and is extremely useful if you don’t know how to write code. What I like the best is that they make starting an ecommerce business EASY for anyone.

What do you dislike about Shopify?

As much as I love the apps available, I dislike that you have to pay so much for some add ons and shopify can get pretty expensive if you add on just a few services like a return center or marketing app. You should be fine if you stick to either free ones or low cost apps that are only necessary.

What problems is Shopify solving and how is that benefiting you?

Shopify allows me to learn as I go and narrows the learning curve because they provide such useful content in the shopify email digest and Shopify academy. They offer tips and tools that help to generate revenue and increase traffic. I’ve updated my product pages based on Shopify’s advice and received much more sales.

Small Business (50 or fewer emp.)
Feb 20, 2019
 Source
Overall Rating:
5.0
MI
Mark I.
Mr.
Share
"Top Rated ecommerce solution for dropshippers and Mini Importers"
What do you like best about Shopify?

Shopify has been providing quality support providing quality ecommerce hosting and interface such as payments gateways including local and international and as well as pay on delivery options for users. It's been the most populated API Integration eCommerce solution that works with Amazon dropshipping, ebay, aliexpress, banggood and the host of others.

What do you dislike about Shopify?

Shopify is far more too expensive to maintain and if your business is not booming anymore, your site will go down when you cannot afford the bills of monthly subscription.

What problems is Shopify solving and how is that benefiting you?

It's very responsive eCommerce platform for selling of goods for both local and international customers with almost all payments gateway.

Mid Market (51-1000 emp.)
Feb 20, 2019
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Convenient"
What do you like best about Shopify?

Excellent user surface interaction, for both buyers and the seller, for a very nominal price.

What do you dislike about Shopify?

Some features can be very expensive to add to the personalised website.

What problems is Shopify solving and how is that benefiting you?

Selling items online, through shopify is so easy!

Small Business (50 or fewer emp.)
Feb 20, 2019
 Source
Overall Rating:
5.0
Chris P. avatar
Chris P.
Owner
Share
"User Friendly and Easy to Use"
What do you like best about Shopify?

I like how Shopify has several apps in their store that could assist your with any aspect of your e-commerce business.

What do you dislike about Shopify?

I dislike the lack of thorough customization with the theme. Affects overall branding.

What problems is Shopify solving and how is that benefiting you?

It makes e-commerce more accessible and less daunting when getting started. With Shopify, everything is laid out for your.

Mid Market (51-1000 emp.)
Feb 19, 2019
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Best E-commerce platform for small business"
What do you like best about Shopify?

--easy to set up website for online shopping experience --easy marketing and inventory control --helps small business build an online presence and integrate with amazon, facebook, etc.

What do you dislike about Shopify?

Pricing is our biggest issue with shopify. It's very expensive!

What problems is Shopify solving and how is that benefiting you?

E-commerce platform. We used it as our online storefront for a while before developing our own.

Small Business (50 or fewer emp.)
Feb 19, 2019
 Source
Overall Rating:
5.0
Natasha S. avatar
Natasha S.
Co Founder And Marketing Director
Share
"Shopify is great for starting an eCommerce business."
What do you like best about Shopify?

I really enjoy using Shopify and actually switched over from Squarespace. I have my own eCommerce company and I like that the CRM for Shopify gives me a lot more options for tracking my sales, data, users, products, and clicks. I have Advanced Shopify so I have the ability to use abandoned cart features, collection of emails, see which products are the most viewed, and what products are most searched for. It also allows me to input certain SEO's which is tremendously helpful when people are searching for products my brand offers.

What do you dislike about Shopify?

Small things I dislike about Shopify is that I wish it were more user interface friendly for people who do not know a lot about HTML and JavaScript. I had a designer working with me who knew these things but when I wanted to edit something, or add a page, I had to seriously click around and google every question I had since the user interface made it difficult for me to edit my website without knowing code.

What problems is Shopify solving and how is that benefiting you?

Shopify helps businesses problems a lot for example letting businesses know which of their products are their top clicked ones and which ones aren't. They also track and compile a list of emails that people will use when signing up for your email subscriptions or when they check out, so you can have the master list for mail blasts. Shopify also is connected very easily with other online tools such as Instagram, so you can tag your Instagram photos with prices and links that will take you directly to your Shopify website. This allows people to shop your Instagram profile for example which is helpful for people that don't know your website, but know your Instagram (or found it through their explore page).

Small Business (50 or fewer emp.)
Feb 17, 2019
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Excellent, flexible, reliable e-commerce platform"
What do you like best about Shopify?

Very easy to set up and maintain, new features are pushed out to the iOS app regularly, lots of plug-ins are available.

What do you dislike about Shopify?

I would like to be able to sell gift certificates without having to upgrade to the $79/month plan.

What problems is Shopify solving and how is that benefiting you?

I have been selling handmade jewelry online since before Etsy even existed. I had tried a number of other e-commerce solutions prior to moving to Shopify, and none of them were a good fit. Shopify has everything I need, for a reasonable price, with excellent uptime.

Small Business (50 or fewer emp.)
Feb 16, 2019
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Easy to get started"
What do you like best about Shopify?

Shopify makes it simple for a novice in the e-commerce game to get started. Easy to understand language and workflow helps get up and running much more quickly than some competitors’ options that I tested.

What do you dislike about Shopify?

In order to make it simpler for the masses, some of the customization that you may want is missing, or you have to look to third part plugins/apps to get customization functionality that is baked into competing products.

What problems is Shopify solving and how is that benefiting you?

Easy of use, pretty much works from the start.

Small Business (50 or fewer emp.)
Feb 16, 2019
 Source
Overall Rating:
5.0
CC
Carlos C.
Webmaster
Share
"Shopify skyrocket our eBay Store "
What do you like best about Shopify?

Integration with other platforms like ebay was a great incentive to use shopify and keep all our inventory in the right place!.

What do you dislike about Shopify?

Honestly everything works like a charm! Everything is going well and we're happy running our website store anda ebay store at the same time.

What problems is Shopify solving and how is that benefiting you?

Keeping website inventory and our eBay Store synchronized and working in perfect timing!

Small Business (50 or fewer emp.)
Feb 16, 2019
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Perfect platform for our business"
What do you like best about Shopify?

It is user friendly and easy to understand. The product list is simple and enables our business to find a product quickly. The staff has always been very helpful when we call in with questions. We have had a very positive experience.

What do you dislike about Shopify?

We haven’t had any experiences that we dislike on Shopify. Everything is very user friendly including when we change our webpage graphics etc.

What problems is Shopify solving and how is that benefiting you?

Shopify offers a business loan program that can help grow the business.

Small Business (50 or fewer emp.)
Feb 15, 2019
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Love Love Love"
What do you like best about Shopify?

Can find things easily and get things done

What do you dislike about Shopify?

I do not dislik anything about it at this point

What problems is Shopify solving and how is that benefiting you?

Too many to list I rally like shopify

Small Business (50 or fewer emp.)
Feb 14, 2019
 Source
Overall Rating:
5.0
CG
Courtney G.
Ceo
Share
"Love shopify"
What do you like best about Shopify?

Shopify is extremely easy to use. I have used other hosting sites, and this one is the winner. With the apps you can integrate, shopify is a must have for all small business owners.

What do you dislike about Shopify?

Honestly there has been nothing that I do not like.

What problems is Shopify solving and how is that benefiting you?

I have been able to grow my business, collect emails, and integrate apps with my shopify account. With their analytics, I can assess what we are doing wrong, and fix it. Whether it be an abandoned cart email that isn't capturing the sale..etc, shopify helps me notice the problems and gives me tips to do better.