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WooCommerce E-Commerce Platforms logo
WooCommerce
Your Online Store Solution
4.4
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WooCommerce Reviews: 4.4/5 — Solid Choice

WooCommerce Overview
What is WooCommerce?

WooCommerce is the top choice for eCommerce businesses on WordPress. While it’s not a standalone site builder, it works seamlessly with the WordPress environment which makes it easy to use and simple, even for beginners. Anyone familiar with WordPress will find WooCommerce a great tool as they attempt to build out their site. WooCommerce works well with add-ons and integrations, with tools that include email marketing, social media selling, and one-click upsells. It does require basic coding know-how and developer insight as you scale the site, but learning the ins and outs of the platform ultimately makes management of the site so much simpler.

Company Automattic
Year founded 2005
Company size 1001-5000 employees
Headquarters Remote
Social Media
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Crevio
Sponsored
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Ask Questions about WooCommerce
What WooCommerce is best for?
How does WooCommerce compare to Stan Store?
What are the pros and cons of WooCommerce?
WooCommerce Product Details
Capabilities
API
CLI
OSS
Segment
Small Business
Mid Market
Enterprise
Deployment Cloud / SaaS / Web-Based, Desktop Mac, Desktop Windows, Mobile Android, Mobile iPad, Mobile iPhone, On-Premise Linux, On-Premise Windows
Support 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support
Training Documentation
Languages English
WooCommerce Pros and Cons
Pros
  • 'Excellent for SEO and content marketing (like WordPress)
  • Extensible with lots of apps and widgets
  • Tons of customizations and themes available
  • Lots of support available from WordPress experts
  • Highly effective for marketing and promotion
Cons
  • Will require some developer support
  • Requires extra investment in a WordPress site
WooCommerce Features
Abandoned Cart Recovery
Affiliate Program
CMS Integration
Customer Management
Customer Reviews
Customizable Templates
Discount Management
Email Marketing
Fraud Detection
Gift Cards
Inventory Management
Loyalty Program
WooCommerce Media
WooCommerce video thumbnail
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WooCommerce 1
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WooCommerce 3
WooCommerce 4
WooCommerce Screenshots
WooCommerce screenshot 1
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WooCommerce screenshot 5
Disclaimer
Our research is curated from diverse authoritative sources and meant to offer general advice. We don’t guarantee that our suggestions will work best for each use-case, so consider your unique needs when choosing products and services. Feel free to share your feedback.
Last updated: September 12, 2026
WooCommerce E-Commerce Platforms logo
1,131 WooCommerce Reviews
4.4 out of 5
Small Business (50 or fewer emp.)
Jul 17, 2020
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Founder"
What do you like best about WooCommerce?

Multiple functions, you can use it to build an online store. Make your website more user friendly for customers. Easy to use.

What do you dislike about WooCommerce?

It is hard for someone who does not know how to use it. But their is videos and information which you can find online.

What problems is WooCommerce solving and how is that benefiting you?

Setting up an online shop. Building my website. They offer lot of support which is available on their website. Selling online from my website useful products.

Small Business (50 or fewer emp.)
Jul 16, 2020
 Source
Overall Rating:
5.0
HP
Helder P.
Founder
Share
"Great Experience Creating Online Stores"
What do you like best about WooCommerce?

The most helpfull part of woocommerce its the adaptability it has, you can access from everywhere. Also the posibility to create a online store just with a few steps, nothing complicated. The fact you can easily add new products, configure the prices, images and description. Another great thing about Woocommerce it's that you can sell anything from a physical product to a digital one. But the very best part of it it's that is completely free.

What do you dislike about WooCommerce?

I have experienced some trouble when adding shipping methods, you can't fully customize the shipping method for the users. Other problem I had was with the Checkout form, you can't customize the fields for an user to fill. This problems can easily be solved with some external plugins but I dont like the fact of Installing a lot of plugins for each problem I had.

What problems is WooCommerce solving and how is that benefiting you?

The biggest problem that Woocommerce has solved it's that you can creare an Online Store with easy and simple steps completely for free, this is one of the most important benefits I have realized this platform have. If anyone want to create a Online Store with a low budget and do a Quality Job you can sure choose Woocommerce.

Small Business (50 or fewer emp.)
Jul 14, 2020
 Source
Overall Rating:
5.0
NR
Nathan R.
Life Coach And Mentor
Share
"WooCommerce is the most powerful sales system."
What do you like best about WooCommerce?

There is simply no other way to have as many plugins and settings with any other solution. There is a plugin for everything you can imagine. Thus you can have your dream project up and running fast and cheaper than any other solution. You also get to control the server - which you don't get to do with rented SAAS solutions. You can have affiliates at virtually no extra cost. There is no monthly rent, no fee per sale.

What do you dislike about WooCommerce?

It can be a bit heavy for some servers. But that really is a non issue if hosted at the right place.

What problems is WooCommerce solving and how is that benefiting you?

Being able to setup an online store. It is fast, simple, you can integrate with many payment solutions - even with anonymous crypto wallets. This is simply the best way to have an online store that is attached to your website and blog... everything is a perfect fit.

Small Business (50 or fewer emp.)
Jul 08, 2020
 Source
Overall Rating:
5.0
Mahesh M. avatar
Mahesh M.
Founder
Share
"Easy to Use and make beautiful Ecommerce Site"
What do you like best about WooCommerce?

Woocommerce is a best plugin for developer, easy to use and lifetime free plugin.

What do you dislike about WooCommerce?

Not find any dislikes point in my 6 years career.

What problems is WooCommerce solving and how is that benefiting you?

Free and easy to use, provide ecommerce website to customer at lowest price because of woocommerce.

Mid Market (51-1000 emp.)
Jul 02, 2020
 Source
Overall Rating:
5.0
A1
Aryan Raj Drolia 1.
Founder
Share
"WooCommerce Honest Review - Aryan Raj Drolia"
What do you like best about WooCommerce?

I like in inbuilt E-Commerce cart feature to maintain my products and do the necessary changes over them and even applying necessary discounts on them.

What do you dislike about WooCommerce?

I have to follow the fixed pattern of Photos and Product Description feature.

What problems is WooCommerce solving and how is that benefiting you?

Without having much knowledge of coding I maintain a wide variety of Products by using WooCommerce on my Wordpress website.

Mid Market (51-1000 emp.)
Jul 01, 2020
 Source
Overall Rating:
5.0
Satheesh l. avatar
Satheesh L.
Business Development Manager
Share
"A great platform that has lots of native functions and helps best in external gateway integrations"
What do you like best about WooCommerce?

Woocommerce helps in expansion of growth and to build amazing things with it. It has several additional features and add-ons that can vastly improve the service or performance

What do you dislike about WooCommerce?

It is one of the powerful platform and mostly helpful in all cases. No such downsides ever faced

What problems is WooCommerce solving and how is that benefiting you?

It' s a great plugin that works with Word press and helps turning my website into an online store. It is in fact very simple and handy to use

Small Business (50 or fewer emp.)
Jun 26, 2020
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Everything You Need and Not Behind a Paywall!!!"
What do you like best about WooCommerce?

WooCommerce provides you with all of the tools to spin-up a powerful E-Commerce store without the hassle of monthly fees, subscriptions, and other overhead costs that aren't needed. WooCommerce also gives the store manager full power over the store where many competitors lack control and customization.

What do you dislike about WooCommerce?

I do not have many conflicts with the WooCommerce platform as a whole. The only downside to freeware is that you might have to do a little more legwork to maintain a site versus a subscription paid service where a lot of things are included adverse to WooCommerce where they can be paid add-ons.

What problems is WooCommerce solving and how is that benefiting you?

With WooCommerce I am able to scale-up small online businesses in a short turnaround period as well as hold very minimal start-up costs at the same time. WooCommerce has many benefits for their users especially for those who just want to stick their toes in the water and try out a business idea without taking on subscriptions, contracts, or other commitments and overhead costs.

Small Business (50 or fewer emp.)
Jun 25, 2020
 Source
Overall Rating:
5.0
Luciano F. avatar
Luciano F.
Em Transição De Carreira
Share
"É a melhor ferramenta para criar loja online que já conheci"
What do you like best about WooCommerce?

As ferramentas dentro do plugin são simples e faceis de encontrar e usar.

What do you dislike about WooCommerce?

Possui alguns erros com relação ao frete, mas da pra relevar por conta da quantidade de utilidade que ele fornece.

What problems is WooCommerce solving and how is that benefiting you?

Criação de loja online em menos de uma semana, ganhei tempo e como é simples de administrar eu consigo colocar uma equipe até leiga por trás do negócio.

Small Business (50 or fewer emp.)
Jun 24, 2020
 Source
Overall Rating:
5.0
JJ
Jay, Jayavasanthan J.
Founder
Share
"WooCommerce is the Best"
What do you like best about WooCommerce?

WooCommerce is simple to integrate and has a variety of customizations as Free or Paid Plugins with enormous potential for more

What do you dislike about WooCommerce?

Some features ought to be with the package rather than a plugin, but it is there that's what matters

What problems is WooCommerce solving and how is that benefiting you?

E-Commerce Stores for niche markets with specific clientele. I have realized that I can generate more Business with WooCommerce Platform

Small Business (50 or fewer emp.)
Jun 10, 2020
 Source
Overall Rating:
5.0
Amir K. avatar
Amir K.
Director Of It
Share
"Good Ecommerce platform for wordpress"
What do you like best about WooCommerce?

Easy to use and very customizable, has a lot of plugins, Rest Api. Reporting tools.

What do you dislike about WooCommerce?

Sometimes when you want to change a behavior. It is harder to do. But this is understandable since it resides on wordpress.

What problems is WooCommerce solving and how is that benefiting you?

I'm using it for online sales. Made setting up the products and integrate it on my website much easier and saved a lot of time.

Mid Market (51-1000 emp.)
Jun 08, 2020
 Source
Overall Rating:
5.0
AS
Anuj S.
Founder
Share
"WooCommerce: Best plugin for Ecommerce wordpress website"
What do you like best about WooCommerce?

WooCommerce is the best plugin for eCommerce website buildup. It is easy to use, reliable, and free of cost.

What do you dislike about WooCommerce?

WooCommerce is a third-party app, therefore there is a security issue.

What problems is WooCommerce solving and how is that benefiting you?

I make eCommerce websites using WooCommerce as a plugin in WordPress. WooCommerce is very easy to use and productive.

Small Business (50 or fewer emp.)
May 13, 2020
 Source
Overall Rating:
5.0
OI
Ogonna I.
Founder
Share
"DIY eCommerce Solution For Businesses on Wordpress"
What do you like best about WooCommerce?

It's very easy to install and setup, with no entry fee or setup fees. No commission or listing fee to sell with woocommerce. Ability to use any payment processor of choice. Manages tax, invoicing, shipping and inventory efficiently

What do you dislike about WooCommerce?

Store front appearance is dependent on the theme used. Not compatible with every theme.

What problems is WooCommerce solving and how is that benefiting you?

Setup online store with efficient payment system. Manage inventory, shipping and invoicing for products bought. Message, interact and followup clients Advertise products directly on social media.

Small Business (50 or fewer emp.)
May 05, 2020
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Highly Customizable, Easy To Use"
What do you like best about WooCommerce?

There's thousands of plugins and extensions available, and we're able to fully customize the sites of our clients to fit their individual needs. We've done sites with all sorts of business models and we can always find something that works.

What do you dislike about WooCommerce?

A lot of the extensions on the WooCommerce marketplace are incredibly expensive. There should be some sort of subscription model for everything for developers like me who build WooCommerce sites everyday.

What problems is WooCommerce solving and how is that benefiting you?

It serves as a eCommerce platform for many of our clients. We're able to customize it for them as part of a WordPress build, and everything just works so seamlessly.

Small Business (50 or fewer emp.)
Mar 11, 2020
 Source
Overall Rating:
5.0
Allen G. avatar
Allen G.
Ecommerce Manager
Share
"WooCommerce is an excellent solution for ecommerce"
What do you like best about WooCommerce?

I like the usability of the plugin as well as the vast options for improvement.

What do you dislike about WooCommerce?

I dislike the cost of some of the advancements.

What problems is WooCommerce solving and how is that benefiting you?

Low cost and speed of implementation. WooCommerce makes it cheap and quick to get online selling.

Small Business (50 or fewer emp.)
Feb 16, 2020
 Source
Overall Rating:
5.0
DB
David B.
Desarrollador De Software
Share
"With WooCommerce you can publish an unlimited amount of products"
What do you like best about WooCommerce?

The main reason I like WooCommerce is that you can sell both physical and digital products. Another feature that I like is that it is possible to create shipping areas and set additional rates depending on the location. In addition, the programmers of this plugin developed "Admin WooCommerce", which allows me to study the income of my ecommerce through reports that I can export to Excel. It is also possible to create memberships for customers.

What do you dislike about WooCommerce?

WooCommerce is an extension for WordPress totally free and that has given great value to my organization, so I have no negative comments.

What problems is WooCommerce solving and how is that benefiting you?

WooCommerce has given us the functionality to sell our products online. The best thing is that we can manage an unlimited amount of products. We also benefit from the fact that there are no commissions for each item we sell on the platform, compared to others software.

Mid Market (51-1000 emp.)
Jan 24, 2020
 Source
Overall Rating:
5.0
PS
Prakhar S.
Web Developer
Share
"WooCommerce: Best E-commerce WordPress Plugin"
What do you like best about WooCommerce?

Woocommerce is super easy to use. You just need to add the product details like product name, product specification, product price, and some more details and the rest of the work is done by WooCommerce. I mostly use WooCommerce as an E-commerce WordPress plugin for setting up an E-commerce website. Also, it is completely free until and unless you are not using the premium features.

What do you dislike about WooCommerce?

There are things that are complex in WooCommerce like sometimes the actual browser shows something different then it was in the visual tab and adjusting it requires programming skills. Also, the cost of using premium features is quite high.

What problems is WooCommerce solving and how is that benefiting you?

I use the WooCommerce WordPress plugin for setting up E-commerce web sites. WooCommerce is extremely easy to use and a it is free of cost.

Small Business (50 or fewer emp.)
Jan 14, 2020
 Source
Overall Rating:
5.0
Kapil A. avatar
Kapil A.
Founder
Share
"Best ecommerce site platform"
What do you like best about WooCommerce?

Open-source, free, easy to use for new startup minor coding knowledge required

What do you dislike about WooCommerce?

Nothing special for me atleast because i am using it for my site but for non coding background they should know some skill to run a site.

What problems is WooCommerce solving and how is that benefiting you?

I found best cheper ecommerce site builder with nominal codding knowledge. I am getting my store ready within my budget

Small Business (50 or fewer emp.)
Dec 20, 2019
 Source
Overall Rating:
5.0
Tiara G. avatar
Tiara G.
Supply Technician
Share
"One of the best E-commerce platforms"
What do you like best about WooCommerce?

The ease of use. You can add in variations and attributes to each one of your products and it looks very professional on your website

What do you dislike about WooCommerce?

I dislike that you can only do a run of 50 variations.

What problems is WooCommerce solving and how is that benefiting you?

I’m able to setup an inventory of my client’s products where they are able to manage it themselves if I show them how to use it. I also realized you can add PayPal and other platforms that my clients love to use for their business.

Small Business (50 or fewer emp.)
Dec 13, 2019
 Source
Overall Rating:
5.0
Saqib Javed M. avatar
Saqib Javed M.
Web System Engineer
Share
"Digital Online Shop with great business opportunity"
What do you like best about WooCommerce?

The best way to build online Shop with woo-commerce safe and fast business . i am using WooCommerce since 2016 . Now i am having 8 stores in WooCommerce . I took idea from Ebay and Ali express and made in my country multi vendor shop . The payment system , categories, safe and secure way to build shop . the products we can sell and ship through it. its free to build and earn . Thats the perfect idea was to start entrepreneur . Not just me i am sharing with me my colleagues and friends . which they are making sub stores in my woocommerce same server. so its one step to open an account at woocommerce store to make sure every sale is separate for each user.

What do you dislike about WooCommerce?

Some time i feel slow speed but still this is really great we can handle that . Not have something to dislike more because i am getting business .

What problems is WooCommerce solving and how is that benefiting you?

marketing to shop is very easy . stock management , vendor details sales reports and very easy to track my in/out every single product using WooCommerce is easy. Specially I got teh system initially to market and to link with my social networks which was done on time for me. every single product i can link to my social network accounts which also brings me up the sales and recommended ideas. The moto was to sell my all good physical and service based online .

Small Business (50 or fewer emp.)
Dec 02, 2019
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Industry Leading Webstore software that anyone can implement and manage"
What do you like best about WooCommerce?

WooCommerce on Wordpress is a simple to set up, but a robust and feature-rich eCommerce package that every web store can benefit from. I love how easy it is to add inventory and how good the reporting is.

What do you dislike about WooCommerce?

WooCommerce can eat up a lot of system resources so you may have to upgrade to a better hosting plan. WooCommerce takes up a lot of space and memory. E-commerce features such as allowing customers to book services, sign up for subscription products, or personalize their products with images or text fields will require the purchase of a premium plugin license.

What problems is WooCommerce solving and how is that benefiting you?

We needed a web store and were looking for something that was low cost and that we could implement ourselves. WooCommerce was all of those things, and it does an excellent job of harnessing WordPress’s SEO and functionality too. And, we were able to get through setup with mostly just guides and forums to lean on.

Small Business (50 or fewer emp.)
Nov 17, 2019
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Woocommerce"
What do you like best about WooCommerce?

Easy to use, instantly accept card payments, reliability

What do you dislike about WooCommerce?

Adding product attributes took some getting used to had to do it about 3 times before I was used to it

What problems is WooCommerce solving and how is that benefiting you?

Instantly accept payment via paypal/debit card

Small Business (50 or fewer emp.)
Nov 16, 2019
 Source
Overall Rating:
5.0
Jevon W. avatar
Jevon W.
Content Writer
Share
"My favorite e-commerce platform "
What do you like best about WooCommerce?

It’s the most important tool you need to connect your wordpress theme to an e-commerce platform.

What do you dislike about WooCommerce?

The extensions are a little expensive to complete the user experience within the platform. Facebook, PayPal ect

What problems is WooCommerce solving and how is that benefiting you?

I’m able to generate a lot of traffic by offering the super seo friendly Wordpress platform for blogging and present a marketplace for my audience and convert them to customers.

Small Business (50 or fewer emp.)
Nov 15, 2019
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Using WooCommerce for my clients "
What do you like best about WooCommerce?

I am a Web Developer and I use WooCommerce for my clients websites. The usability for the client is super easy. You can login to the WordPress dashboard and upload products with ease, especially if you have a CSV file of your products which you can upload straight into WooCommerce. From a developer point of view the templates are easy to edit and add in your own code. We can change the standard design really easily and make the shop look completely different to the standard theme.

What do you dislike about WooCommerce?

There are a lot of extras which can be installed onto the shop which is a great positive however, nearly all of these come at a premium price. WooCommerce is great for a simple shop website but when you get into shop a little more complicated like B2B shops and Wholesale shops with various shipping prices, WooCommerce gets a little complicated and bulky in size and ease of use.

What problems is WooCommerce solving and how is that benefiting you?

The benefits to using WooCommerce is that we can offer e-commerce stores to our clients as a bolt-on option to their standard WordPress brochure website. It's easy to install and plugin in. We have occurred a few issues with more intricate e-commerce stores however we have emailed support on various occasions and they have been able to help and even looked into the code of the site for us.

Small Business (50 or fewer emp.)
Nov 01, 2019
 Source
Overall Rating:
5.0
JS
Jessel S.
Graphic Designer
Share
"All In One Commerce Solution"
What do you like best about WooCommerce?

Thousands of integrations that allow you to link with several payment solutions. These include paypal, worldpay, klarna and more. Also links with logistics companies for automated shipment label generation and invoicing.

What do you dislike about WooCommerce?

Have not had a bad experience with woocommerce as of yet and have had a turnover of over $1,000,000 .

What problems is WooCommerce solving and how is that benefiting you?

Finding a commerce solution that manages payments, invoicing, logistics etc all in one is extremely difficult. However woocommerce does exactly this and as it is open source there are thousands of amazing add ons that help automation of your online business.

Small Business (50 or fewer emp.)
Oct 27, 2019
 Source
Overall Rating:
5.0
Fabrizio P. avatar
Fabrizio P.
Grafico Freelance
Share
"Ecommerce a portata di tutti"
What do you like best about WooCommerce?

Creare uno store, prodotti virtuali, coupon sconto, pannello utente, gestione pagamenti

What do you dislike about WooCommerce?

La poca personalizzazione delle varie pagine, carrello, shop, account ecc

What problems is WooCommerce solving and how is that benefiting you?

Sono riuscito ad impostare un negozio virtuale per la vendita di beni materiali e non

Small Business (50 or fewer emp.)
Oct 25, 2019
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Great e-commerce platform"
What do you like best about WooCommerce?

The reporting features are great for our small business.

What do you dislike about WooCommerce?

We experienced multiple server outages during our time with the company.

What problems is WooCommerce solving and how is that benefiting you?

We picked up multiple customers due to the ease of use.

Small Business (50 or fewer emp.)
Oct 21, 2019
 Source
Overall Rating:
5.0
MS
M S.
Ceo
Share
"Easy to use ecommerce platform for anyone!"
What do you like best about WooCommerce?

Unlike other ecommerce platform things are very complicated and involves coding or knowledge on how to use it. On the other hand WooCommerce is nothing like that, its easy to use, dashboard is easy to use and is client friendly (if you make websites for a living)

What do you dislike about WooCommerce?

The backend dashboard can get slow if your searching for orders - if you have thousands of orders apart from that nothing.

What problems is WooCommerce solving and how is that benefiting you?

Easy to sell, easy to add products, even came use to make charity donations.

Small Business (50 or fewer emp.)
Oct 21, 2019
 Source
Overall Rating:
5.0
Rick F. avatar
Rick F.
Owner/Ceo
Share
"Woocommerce a powerful ecommerce solution for WordPress"
What do you like best about WooCommerce?

I consider myself an ecommerce pionneer, with my first attempt back in 1996! Since I started testing Woocommerce on my ecommerce sites, I fell in love with its simplicity, and the fact that I could add more plugins, or modify it to suit my needs, I'm against of the likes of Shopify, because as an engineer and shop owner, I love to have control, and woocommerce, gives me that, it's a robust platform and for techies is a must!

What do you dislike about WooCommerce?

Most useful plugins are paid, there's no free versions, or basic versions, just premium, which is a shortcoming, because most ecommerce stores, in an easy platform like this one.

What problems is WooCommerce solving and how is that benefiting you?

Normal ecommerce, plus invoicing in other websites I have, robust listings, although I didn't adapt my custom inventory automation platform yet, so I have to manually update my ecommerce stores with woocommerce. Solid, fast, transactions, and many options, customization and personalization.

Small Business (50 or fewer emp.)
Oct 21, 2019
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Great add-on for E-commerce"
What do you like best about WooCommerce?

- It is easy to use & understand - It has great templates, which can be used for selling - Nice dashboard and tracking of sales - Very easy to set up - Nice and reliable support system - Easy to do business with

What do you dislike about WooCommerce?

I don't dislike anything particular in WooCommerce. It has easen my and my colleagues work

What problems is WooCommerce solving and how is that benefiting you?

It is much easier to create a webshop with the help of WooCemmerce. Creating a product page template and then applying it to every product is awesome. I love working with this software because it has a wide range of functionalities and you can solve anything with it (or with its upgraded versions)

Small Business (50 or fewer emp.)
Oct 20, 2019
 Source
Overall Rating:
5.0
AG
Verified Reviewer
Founder
Share
"Business expanded "
What do you like best about WooCommerce?

My business expanded from 2 persons to 10 at present! WooCommerce helped me to create my own website with shopping facitlity. I sell variety of products online.

What do you dislike about WooCommerce?

There’s nothing much i disliked about it because it is a free service (tool).

What problems is WooCommerce solving and how is that benefiting you?

Woocommerce increased my net business income and helped me get out and stand out of the rest of the world and i love adding products to my woocommerce page!