Zoho Campaigns Reviews: 4.4/5 — Solid Choice

Good integrated in other apps, the mobile app on ios is pretty good and once planned a new campaign it is very reliable.

Many functions are not finished. After uploading my own html file, I can't change images. The editor is very buggy. So I can't use my own html templates inside ZCampaigns. On email notification mails I can't translate every text details (for example click here). Creating a sign up form on which the customer can choose to which lists he wants to be added (at least one must be selected but he can also choose both) is not possible. If we have several lists I have to make design changes on mail notification for every single list which needs a lot of time. It is not possible to send customized html notification mails to subscribers. This is a big NEED when it comes to corporate design. It I compare ZCampaigns to Mailchimp the whole app seems to be buggy and not finished and not really responsive. I really wish Zoho will improve ZCampaigns very soon!

We're sending weekly newsletter to our customers about new movies in our cinema. Sending campaigns works well.

Integration with Zoho CRM Ability to design mass emails Reports with link click heat maps are nice

When you want to build sophisticated workflows with Campaigns, it becomes a chore. They did not make the interface easy, unlike other automation platforms I tested. Another frustrating point, as told by our email developer, is that Zoho attaches lines of redundant code to her templates after she uploads them, but strips out the code for mobile adaptiveness. We had a team of developers working on a drip campaign, and the first few emails they developed were not mobile optimized. Their attempts cost us time and money. Finally, they figured out how to "hack" the platform. Unfortunately, the drip campaign cannot be optimized without "hacking" the platform again, which means another significant time investment. Before we had a developer doing emails, we created emails in Zoho campaigns with WYSIWYG editor, and the results were less than stellar. Overall, there are much better products out there.

Create mass emails and drip campaigns to new subscribers.

I like the automation and workflow designer

Zoho Campaigns does NOT sync with Zoho CRM properly. Once records are created in Zoho CRM, they are supposed to flow in to Campaigns, however, this functionality will randomly stop working and nobody will know or get notified. We have had this happen over 15 times. Every time Zoho say theyve fixed it only for it to randomly break a few days/weeks later. It doesnt sound like a big thing, but it means that any website->CRM->Live emailing or marketing automation randomly stops and customers will not get any notifications. This is such a flaky, poorly tested product.

It is supposed to solve our email marketing automation but because of the integration failures between Zoho Products, it has ended up costing me over 50 hours of on call support time. its a false saving to go for cheaper products because you end up paying for it in the long term.

They have good automations and workflow but what's the use when your emails keep going into spams

Their emailing server (zcsend) is blacklisted on all email clients. There are 80% chance that your email will go into the spam folder.

Their support should at least accept that their email goes to spam instead of sending customers Technical things and ask for headers. It has been days but they are looping us back and forth and finally from their community members we came to know that they will keep doing this until we leave.

nothing. This is the worst email tool you can find on the market. It is part of zoho one package and they make you feel like since its all in one system zoho crm, campaigns can be easily integrated and set up. however there are a bunch of pitfalls.

Not a single email automation or workflow has been sent correctly, always problems with deliverability. One email trigger can be sent however the rest of the emails might not be delivered and in the system customer team keeps persuading you that all sent. I have multiple tests on my personal email and it worked 30-40% of times, which is really bad. Also customer service might go back and forth with you forever, its been more than 2 weeks since my issue with them is not resolved and because of it there are delays from marketing side. Customer service will give you a typical answer we will get back to you, but the only response you get is they we look at the code and for them it works fine. Again no solutions. Before I thought they had excellent response time, however in the past few months, it dopped so badly and the problems keep arising. I dont recommend this tool to anyone if you dont want to waste your money and time

problems with automations and workflow, email are never delivered, even if they activated. No explanation neither from them

The good looking templates. That's the only thing I like. Honestly!

Sometimes buttons don't work. And my first ever campaign was not saved eventhough I kept saving it.

None at the moment because my campaign could not be saved.

This application's GUI allows you to set up an email in a similar fashion to any of the others (mailchimp, constant contact, etc.), but send a test email and it wont show up how you want it to look. Spacing is off, images and links are gone, and goes to spam.

Support, and everything else. Emails dont show up as built, and go directly to spam

Was hoping to ease the integration to CRM with zoho campaigns, but its a god awful application.

no free option, only way to utilize more than just sending a small basic email, is to pay for a pricing plan.

no way to auto emails for free - paid option. no way to send emails in a sequence - paid option. no way to set up triggers or send out emails based on triggers - paid option only. no way to set up tags - paid option only.

Just started using ZC, I'm using this to solve my customer email marketing - no benefits after 7hrs of using this product.

These ease of creating a template is nice.

Pretty much everything else is a pain just like most of Zoho. For some reason, Zoho has a love of creating silos and making users lives more difficult. After using Hubspot for creating and sending campaigns Zoho is utterly terrible.

Not solving much because it takes way too long to use Zoho and support call are almost a daily occurrence. Those are fun too with the foreign support agents that you can barely understand. We may be switching very soon.

Zoho Campaigns has a lot of features others have not or are a lot more expensive than it. We are using it as part of Zoho One and are paying less than 40 EUR per user. In our situation we are not limited to subscribers amounts or mails sent. I personally like the automation and subscriber scoring a lot but don't have time to implement it correctly. My colleagues like the WYSIWYG Newsletter creation tool which is basic but does its job (better than nothing, like competitors do).

Since we changed to Zoho Campaigns, we have a lot of bounces. A lot. Ten per cent of our subscribers are not bounced. Zoho's policy is to keep these people bounced which leads to the funny situation that we have a customer who pays for ads in our newsletters but is now bounced and has no option to resubscribe. We charge him money but are not able to send him our product directly... It's not our subscriber base because that was steady for some years now. It's Zoho.

Better, Easier Campaign creation. Multi user campaign editing, detailed reports. Subscriber Scoring.

Delivery rates seems strong, price for high volume of sends is on the cheaper end of the market.

The more features I use, the more frustrated I get. The product architecture terrible, clunky and inefficient. The template editor is so bad that I have to use a different tool (BEE) and import HTML. All the features feel like after-thoughts - I have to set campaigns to be either "Regular" or "Advanced" - why not have A/B testing as standard for all types of campaigns? The integration with the rest of the Zoho Suite is clunky at best. The webforms are a pain. The automation is not intuitive and very clunky, cannot make changes after publishing! Avoid if possible!

Sending emails at relatively low costs.

Not much I'm afraid. While there is always a learning curve with any new tool you use, Zoho failed to impress me. I can't seem to find something I like about it yet. I'll be fair and try to give it more time, granted, I don't have a choice for now. It integrates, up to a certain point, with Zoho CRM. I guess the positive is that it is much cheaper than your Eloqua or Marketo. You get what you pay for.

Well, for one, going from Eloqua (Oracle) to Zoho is a drastic step down. I am used to the best of the industry so it is of course going to be hard to make me happy, I'll give you that. I find that Zoho has very limited features, almost no flexibility, is very clunky and overall, does very little for me right now other than batch 'n blast. If you only need to send a few emails to a small fairly static list, it may do the trick. It is EXTREMELY SLOW to disseminate. It took over 2 1/2 hrs to send less than 10,000 emails.

I managed to send one newsletter... Boohoo. Problems: what a pain to get an email ready. Too limited. Creating a preference center is weird to be nice. Image and list management are inexistent. I haven't been able to test the Lead Scoring module yet since it is an Add-On and I don't have it at this time. Not enough synch options with CRM. Very basic reporting capabilities but that would be normal since other features are limited. Maybe as I continue to use it, I'll find workarounds. I had and still have a problem with login/credentials so management of users does not meet my needs.

I'm hard pressed to tell you anything I like about this tool. Only true benefit is that is works well with Zoho CRM.

Everything. Creating an email sucks. Not intuitive at all. I never know if the emails actually send. We have a huge problem with Gmail delivery and Zoho tries to blame delivery issues on subject line content. After almost a year of using the tool, I question if people are even receiving our emails. I've sent test emails to multiple accounts of my own and guess what... 1/10 actually hits my inbox regardless of what the subject line is. Reporting feature SUCKS bad. You can only send follow-up campaigns to people who opened the email, but not resend a campaign that wasn't opened. Once an email is running, you can't change ANYTHING. You can't even add a recipient (you have to clone the existing email and resend). Everything you send runs through a "compliance check" though they come back sometimes in seconds, so what are they checking exactly? If you import a list you can't have group email addresses (info@xxxx.com, sales@xxx.com), so it manually extracts those from the list import. Sometimes I have 30-40 names I have to manually enter. I don't mind the manual entry so much, except you can only put in first name, last name, and email address. If you want a company name or to assign a specific tag, you have to go in each record manually. Honest.y, this is the biggest POS email program you'll ever experience. DON'T RELY ON IT. I've been doing email marketing for major agencies for almost 20 years now and this is the worst program I have ever used. Spend the money on MailChimp. A far superior product that is MUCH, MUCH, MUCH easier to use!

We went with Zoho originally because of the email marketing tools, but instantly hated them. We LOVE LOVE LOVE Zoho CRM, though. Honestly, the only reason I/we suffer through this email marketing program is because of how much we appreciate the CRM tool.

The syncing of our lists is easy, but most features you can find in other providers.

We have had constant deliverability issues, especially with gmail. The automation section is a little tricky to setup. You also are limited by the number of lists syncs you get from the CRM to campaigns on a daily and monthly basis.

We have been trying to grow our promotional efforts, and also keep more in communication with our customers.