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ActiveCampaign for Marketing Reviews: 4.5/5 — Highly Rated
ActiveCampaign is an integrated marketing tool that easily automates email marketing strategies and creates targeted campaigns. While automated marketing is a core component of the system, ActiveCampaign is a powerful tool that can do so much more. The software is known for being able to deliver a personalized experience across all customer touchpoints, track buyer behavior and preferences, customize send-outs, and gather data from every stage of the customer lifecycle, just to name a few.
| Capabilities |
AI
API
|
|---|---|
| Segment |
Small Business
Mid Market
Enterprise
|
| Deployment | Cloud / SaaS / Web-Based, Mobile Android, Mobile iPad, Mobile iPhone |
| Support | 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support |
| Training | Documentation |
| Languages | English |
ActiveCampaign for Marketing Pros and Cons
- Powerful email builder
- Machine learning enabled helps boost marketing results
- Seamlessly integrates with automations
- On-site chat is an additional, paid add on
- Advanced feature are complicated to use and navigate.
Compare ActiveCampaign for Marketing with other popular tools in the same category.
It's pretty easy to use und highly effective. Great Onboarding.
nothing that i am aware of. It works just fine
We have created our templates and can easily plan our campaigns.
I appreciate Active Campaign's deliverability (best & most iimportant feature), also straightforward reporting, design options, and easy upload of lists.
For a non professional the design options are tricky to understand. For someone in Australia there's always a long wait for customer support.
Active Campaign is a strong robust app, I can rely on it for deliverability. Looking forward to using it's capabilities for more than just newsletters.
It is so flexible, can plug into every platform I have used. Amazing for segementing lists, and easy to imbed forms.
That it doesn't write emails for you! Seriously, this isn't an issue as the human touch is imperative, but I couldn't think of anything!
Helping me to keep in touch with my customer base who do not use social media
I really appreciate all the tools at my disposal. We used it before with another company I ran and it always came through. It's easier to use than other platforms I used in the past.
I can't think of anything not working well.
Connecting with my audience in an intuitive and easy way. It integrates well with everything and never creates problems. I rely heavily on email marketing for my business and I am happy to have 46% - 55% opening rates for my campaigns.
I like Activecampaign is very simple to use
I have no time but i want more so i thing frequency of use
We use a lot the automations, it saves us time and money
- Very friendly & Helpful onboarding & support team - Easy to use - Powerful automations
We would appreciate direct Whatsapp support, but the various integrations with 3rd party providers offered work as well
Reach out to each customer via the right channel on an automated basis
The set-up and support are brilliant, with colleagues helping us to work out and implement automated workflows. The campaign builder is great too.
The pricing is a little high for a non-profit, but they were able to implement significant discounts for the first few months whilst we trialled it.
Automated workflows and email sequences. This has saved our small team about a day a week of manual tasks and verification processes. Contact management and team collaboration using pipelines and contact notes. Outlook add-in is a great way to stay on top of contact management too.
I like the automation and how I can integrate twilio texts to go out within my automations.
N/A. I don't have any issues with Active Campaign. It provides the email sequences and automations I currently need within my business.
Creating omnipresence having emails set to go off following webinars and podcasts episodes.
The automated process of sending emails. Scheduling ahead of time.Cross refernce to social media platforms
Customer support chat bot not helpful.Instructions on how to navigate to complex for beginner's
Active campaign is solving the problem of direct marketing with consumers.My business has benefited from using active campaign by helping me stay connected with my clients and to free up time to do other important business tasks.
We use AC mostly for email newsletters and event invitations. Their campaign and automation builder is easy to use with lots of options. It does everything you would need it to do in a email service, plus they offer landing pages which are versitile and getting better regularly. Customer support is easy to get thru a chat and email. Integrates with Zapier to make things very easy as well for other projects.
I would like to use FB Conversion API on landing pages, that does not seem to be available outside of just the pixel code.
AC solves our need to stay in front of our list with ease of email campaigns.